Introducing G2.ai, the future of software buying.Try now
Compare Adobe Analytics and Piwik PRO 
At a Glance
Market Segments
Enterprise (43.5% of reviews)
Small-Business (56.5% of reviews)
Entry-Level Pricing
No pricing available
Free Trial
Adobe Analytics
Star Rating
(1,135)4.2 out of 5
Market Segments
Enterprise (43.5% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Adobe AnalyticsPiwik PRO
Star Rating
(48)4.6 out of 5
Market Segments
Small-Business (56.5% of reviews)
Pros & Cons
Entry-Level Pricing
Free Trial
Browse all 2 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Adobe Analytics excels in providing deep, actionable insights into user behavior, with features like advanced segmentation and a highly customizable Analysis Workspace that allows users to create tailored visualizations effortlessly.
- Users say that Piwik PRO stands out for its privacy-centric design, making it particularly appealing for businesses in regulated industries. Reviewers appreciate the ease of configuring data residency and managing user consent, which is crucial for compliance.
- According to verified reviews, Adobe Analytics has a more robust overall user satisfaction score, reflecting its ability to deliver reliable and fast data analysis, which users find essential for making informed business decisions.
- Reviewers mention that Piwik PRO is user-friendly, especially for those familiar with Google Analytics, making it a great choice for small businesses looking for an intuitive analytics solution without a steep learning curve.
- G2 reviewers highlight that Adobe Analytics offers a more comprehensive feature set, including advanced reporting capabilities and real-time data analysis, which are critical for enterprises needing to track complex customer journeys across multiple touchpoints.
- Users report that while both platforms provide quality support, Piwik PRO's customer service is noted for being particularly responsive and professional, which can be a significant advantage for smaller teams needing quick assistance.
Pricing
Entry-Level Pricing
Adobe Analytics
No pricing availablePiwik PRO
Business Plan
Free Trial
Privacy-compliant analytics and data activation platform with built-in consent & tag management starting at €35/month . Collect accurate data, get valuable insights into user behavior and act on them in real-time.
- 4 modules: Analytics, Tag Manager, Consent Manager & Customer Data Platform
- Custom reports and dashboards generated in seconds
- Safe EU cloud hosting
Free Trial
Adobe Analytics
No trial information availablePiwik PRO
Free Trial is available
Ratings
Meets Requirements
8.6
885
8.6
41
Ease of Use
7.5
941
8.3
42
Ease of Setup
7.2
380
8.3
33
Ease of Admin
7.6
280
8.4
29
Quality of Support
7.8
811
7.8
31
Has the product been a good partner in doing business?
8.0
280
8.8
21
Product Direction (% positive)
7.6
846
8.9
41
Features by Category
Metrics
8.6
606
9.0
32
8.4
600
8.9
32
8.4
606
8.9
33
8.4
580
8.8
33
8.4
565
8.6
29
8.1
543
8.9
32
8.1
563
8.5
31
8.5
569
8.7
27
8.2
534
8.6
26
Reporting
8.3
595
8.1
34
8.3
581
8.4
27
8.2
556
8.4
29
8.4
576
8.3
28
8.1
513
7.9
24
8.0
497
7.8
23
8.5
596
8.9
28
Other
8.4
554
8.4
33
8.3
532
8.6
30
8.1
500
8.2
29
8.5
549
8.2
25
8.4
477
8.8
21
8.1
435
7.9
20
8.2
460
8.2
22
Agentic AI - Digital Analytics
8.6
41
Not enough data
8.8
41
Not enough data
8.6
41
Not enough data
8.8
42
Not enough data
Administration
8.1
455
8.2
31
8.2
445
7.8
23
8.4
552
8.4
31
8.4
532
8.5
32
User Identification
8.4
206
Not enough data
8.6
210
Not enough data
8.5
202
Not enough data
Tracking & Reporting
8.7
206
Not enough data
8.4
212
Not enough data
8.4
208
Not enough data
8.7
220
Not enough data
8.5
212
Not enough data
8.6
204
Not enough data
Metrics
9.0
80
Not enough data
8.7
81
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Data Sourcing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
Not enough data
7.0
9
|
Verified
Not enough data
6.7
9
|
Verified
Platform Data
Not enough data
7.6
9
|
Verified
Not enough data
7.2
9
|
Verified
Not enough data
7.8
10
|
Verified
Not enough data
7.0
10
|
Verified
Platform Additional Functionality
Not enough data
7.6
9
|
Verified
Not enough data
7.6
9
|
Verified
Not enough data
Feature Not Available
Agentic AI - Customer Journey Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Audiences
9.2
25
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
9.3
25
Not enough data
Data Analysis
Feature Not Available
Not enough data
9.5
25
Not enough data
9.3
25
Not enough data
9.3
25
Not enough data
Administration
9.4
25
Not enough data
8.9
25
Not enough data
9.1
25
Not enough data
Agentic AI - Audience Intelligence Platforms
9.2
23
Not enough data
9.2
23
Not enough data
9.2
23
Not enough data
9.3
23
Not enough data
Statistical Tool
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Data Analysis
9.1
69
Not enough data
9.0
67
Not enough data
Decision Making
Feature Not Available
Not enough data
9.0
68
Not enough data
9.0
69
Not enough data
9.0
66
Not enough data
Generative AI
8.8
40
Not enough data
9.1
40
Not enough data
Metrics
9.0
80
Not enough data
8.7
81
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Categories
Categories
Shared Categories
Adobe Analytics and Piwik PRO are categorized as Digital Analytics
Unique Categories
Adobe Analytics is categorized as Predictive Analytics, Mobile App Analytics, and Audience Intelligence Platforms
Piwik PRO is categorized as Tag Management Systems, Customer Journey Analytics, Customer Data Platform (CDP), and Consent Management Platform (CMP)
Reviews
Reviewers' Company Size
Adobe Analytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Piwik PRO
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
13.2%
Information Technology and Services
7.9%
Financial Services
5.6%
Retail
5.2%
Computer Software
5.1%
Other
62.9%
Marketing and Advertising
13.0%
Information Technology and Services
13.0%
Computer Software
10.9%
Consulting
6.5%
Computer & Network Security
6.5%
Other
50.0%
Alternatives
Discussions
What is Adobe Analytics used for?
2 Comments
KS
Adobe Analytics is used for analysis website performance, user behaviour tracking and real time analytics for the website.Read more
What else are you using adobe analytics for?
1 Comment
TS
Adobe analytics provides data on how our websites are performing, what site visitors do on the page(s), and how our marketing channels are performing. In...Read more
Piwik PRO has no discussions with answers
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
