# Adobe Analytics, Piano Analytics vs Amplitude Analytics Comparison | | Adobe Analytics | Piano Analytics | Amplitude Analytics | |---|---|---|---| | **Star Rating** | 4.2 out of 5 | 4.4 out of 5 | 4.5 out of 5 | | **Total Reviews** | 1,216 | 30 | 2,884 | | **Largest Market Segment** | Enterprise (43.2% of reviews) | Mid-Market (53.3% of reviews) | Mid-Market (46.9% of reviews) | | **Entry Level Price** | No pricing available | Contact us Unlimited number of users | Free | --- ## Top Pros & Cons ### Adobe Analytics Pros: - Insights (84 reviews) - Analytics (77 reviews) Cons: - Learning Curve (51 reviews) - Steep Learning Curve (27 reviews) ### Piano Analytics Pros: - Analytics (2 reviews) - Customer Support (2 reviews) Cons: - Limited Visibility (1 reviews) ### Amplitude Analytics Pros: - Insights (320 reviews) - Ease of Use (295 reviews) Cons: - Learning Curve (136 reviews) - Steep Learning Curve (132 reviews) --- ## Ratings Comparison | Rating | Adobe Analytics | Piano Analytics | Amplitude Analytics | |---|---|---|---| | **Meets Requirements** | 8.6 (910 reviews) | 8.9 (26 reviews) | 8.5 (2125 reviews) | | **Ease of Use** | 7.5 (973 reviews) | 8.0 (28 reviews) | 8.3 (2143 reviews) | | **Ease of Setup** | 7.2 (411 reviews) | 6.9 (18 reviews) | 8.0 (971 reviews) | | **Ease of Admin** | 7.6 (282 reviews) | 7.4 (9 reviews) | 8.4 (642 reviews) | | **Quality of Support** | 7.8 (833 reviews) | 9.0 (26 reviews) | 8.4 (1628 reviews) | | **Has the product been a good partner in doing business?** | 8.0 (282 reviews) | 8.1 (9 reviews) | 8.7 (612 reviews) | | **Product Direction (% positive)** | 7.6 (865 reviews) | 8.8 (28 reviews) | 8.6 (1945 reviews) | --- ## Pricing ### Adobe Analytics #### Entry-Level Pricing No pricing available #### Free Trial No information available ### Piano Analytics #### Entry-Level Pricing Plan: Premium Price: Contact us Unlimited number of users Description: Contact us for pricing details Key Features: - Everything in the BUSINESS pack, plus: - Real-time raw data streams - Cross-device & cross-site analysis [Learn more about Piano Analytics](https://www.g2.com/products/piano-piano-analytics/reviews) #### Free Trial Yes ### Amplitude Analytics #### Entry-Level Pricing Plan: Starter Price: Free Description: Get a taste of Amplitude for individuals, explorers, and early startups. The Starter plan includes: Key Features: - Starter templates - Foundational product analytics - Campaign reporting [Browse all 4 editions](https://www.g2.com/products/amplitude-analytics/pricing) #### Free Trial Yes --- ## Features Comparison By Category ### Digital Analytics | Product | Score | Reviews | |---|---|---| | **Adobe Analytics** | 8.3/10 | 736 | | **Piano Analytics** | 8.5/10 | 23 | | **Amplitude Analytics** | 8.1/10 | 1022 | #### Metrics | Feature | Adobe Analytics | Piano Analytics | Amplitude Analytics | |---|---|---|---| | **Sessions - Digital Analytics** | 8.6 (610 reviews) | 9.1 (17 reviews) | 8.5 (697 reviews) | | **Engagement** | 8.5 (601 reviews) | 8.7 (18 reviews) | 8.5 (688 reviews) | | **Entry and Exit Pages** | 8.4 (605 reviews) | 9.2 (18 reviews) | 7.9 (640 reviews) | | **Standard Event Tracking** | 8.4 (578 reviews) | 9.2 (16 reviews) | 8.8 (721 reviews) | | **Custom Event Tracking** | 8.4 (566 reviews) | 9.2 (17 reviews) | 8.8 (723 reviews) | | **Retention** | 8.1 (540 reviews) | 9.3 (17 reviews) | 8.2 (667 reviews) | | **Return** | 8.1 (560 reviews) | 8.1 (17 reviews) | 8.1 (627 reviews) | | **Conversions** | 8.5 (570 reviews) | 9.0 (16 reviews) | 8.9 (699 reviews) | | **Funnels** | 8.2 (534 reviews) | 8.2 (17 reviews) | 8.9 (719 reviews) | #### Reporting | Feature | Adobe Analytics | Piano Analytics | Amplitude Analytics | |---|---|---|---| | **Real-Time Reporting** | 8.3 (602 reviews) | 9.2 (17 reviews) | 8.5 (670 reviews) | | **Trending** | 8.3 (579 reviews) | 8.5 (14 reviews) | 8.3 (614 reviews) | | **Retroactive Reporting** | 8.2 (555 reviews) | 8.2 (13 reviews) | 8.1 (580 reviews) | | **Segmentation** | 8.4 (580 reviews) | 9.2 (19 reviews) | 8.6 (687 reviews) | | **Mobile Reporting** | 8.1 (512 reviews) | 8.8 (16 reviews) | 8.2 (565 reviews) | | **Unification Across Devices** | 8.0 (496 reviews) | 8.3 (13 reviews) | 8.2 (574 reviews) | | **Custom Reports and Dashboards** | 8.5 (613 reviews) | 8.8 (23 reviews) | 8.6 (698 reviews) | #### Other | Feature | Adobe Analytics | Piano Analytics | Amplitude Analytics | |---|---|---|---| | **User Data** | 8.5 (554 reviews) | 7.6 (17 reviews) | 8.5 (666 reviews) | | **Site Search Reporting** | 8.3 (529 reviews) | 8.0 (15 reviews) | 7.7 (489 reviews) | | **Load Time Monitoring** | 8.1 (497 reviews) | 7.6 (12 reviews) | 7.6 (447 reviews) | | **Campaign Tracking** | 8.5 (551 reviews) | 7.9 (17 reviews) | 7.8 (536 reviews) | | **E-Commerce** | 8.4 (474 reviews) | 8.8 (12 reviews) | 7.8 (430 reviews) | | **Promotional Messages** | 8.1 (432 reviews) | 6.8 (12 reviews) | 7.3 (391 reviews) | | **Administration Alerts** | 8.2 (457 reviews) | 8.5 (12 reviews) | 7.6 (402 reviews) | #### Agentic AI - Digital Analytics | Feature | Adobe Analytics | Piano Analytics | Amplitude Analytics | |---|---|---|---| | **Autonomous Task Execution** | 8.4 (42 reviews) | Not enough data | 6.7 (54 reviews) | | **Cross-system Integration** | 8.7 (41 reviews) | Not enough data | 7.1 (56 reviews) | | **Proactive Assistance** | 8.5 (41 reviews) | Not enough data | 6.8 (57 reviews) | | **Decision Making** | 8.8 (43 reviews) | Not enough data | 7.6 (56 reviews) | #### Administration | Feature | Adobe Analytics | Piano Analytics | Amplitude Analytics | |---|---|---|---| | **API / Integrations** | 8.1 (462 reviews) | 8.8 (16 reviews) | 8.1 (601 reviews) | | **QA Testing** | 8.2 (442 reviews) | 8.5 (12 reviews) | 8.0 (539 reviews) | | **Performance and Reliability** | 8.4 (562 reviews) | 8.8 (20 reviews) | 8.5 (705 reviews) | | **User, Role, and Access Management** | 8.4 (529 reviews) | 8.5 (17 reviews) | 8.5 (725 reviews) | ### Content Marketing | Product | Score | Reviews | |---|---|---| | **Adobe Analytics** | N/A | N/A | | **Piano Analytics** | N/A | N/A | | **Amplitude Analytics** | N/A | N/A | #### Content Creation | Feature | Adobe Analytics | Piano Analytics | Amplitude Analytics | |---|---|---|---| | **Content Creation Tools** | Not enough data | Not enough data | Not enough data | | **Content Curation** | Not enough data | Not enough data | Not enough data | | **Buyer Personas** | Not enough data | Not enough data | Not enough data | | **Content Management** | Not enough data | Not enough data | Not enough data | #### Optimization | Feature | Adobe Analytics | Piano Analytics | Amplitude Analytics | |---|---|---|---| | **SEO** | Not enough data | Not enough data | Not enough data | | **A/B Testing** | Not enough data | Not enough data | Not enough data | | **Dashboards & Reporting** | Not enough data | Not enough data | Not enough data | | **Audience Targeting** | Not enough data | Not enough data | Not enough data | | **ROI Reporting** | Not enough data | Not enough data | Not enough data | #### Logistics | Feature | Adobe Analytics | Piano Analytics | Amplitude Analytics | |---|---|---|---| | **Customizable Templated Workflows** | Not enough data | Not enough data | Not enough data | | **Internal Communication** | Not enough data | Not enough data | Not enough data | | **Version Control** | Not enough data | Not enough data | Not enough data | | **Editing and Approval Tools** | Not enough data | Not enough data | Not enough data | | **Distribution Features** | Not enough data | Not enough data | Not enough data | | **Integrations & APIs** | Not enough data | Not enough data | Not enough data | | **User, Role, and Access Management** | Not enough data | Not enough data | Not enough data | ### Mobile App Analytics | Product | Score | Reviews | |---|---|---| | **Adobe Analytics** | 8.6/10 | 260 | | **Piano Analytics** | N/A | N/A | | **Amplitude Analytics** | 8.4/10 | 899 | #### User Identification | Feature | Adobe Analytics | Piano Analytics | Amplitude Analytics | |---|---|---|---| | **Demographics** | 8.4 (203 reviews) | Not enough data | 7.8 (612 reviews) | | **User Segmentation** | 8.6 (207 reviews) | Not enough data | 8.8 (775 reviews) | | **Geolocation** | 8.6 (199 reviews) | Not enough data | 8.3 (663 reviews) | #### Tracking & Reporting | Feature | Adobe Analytics | Piano Analytics | Amplitude Analytics | |---|---|---|---| | **Custom Event Tracking** | 8.7 (203 reviews) | Not enough data | 8.9 (805 reviews) | | **Real-Time Insights** | 8.4 (209 reviews) | Not enough data | 8.6 (738 reviews) | | **Attribution** | 8.4 (205 reviews) | Not enough data | 7.9 (651 reviews) | | **Dashboard** | 8.7 (217 reviews) | Not enough data | 8.6 (794 reviews) | | **User Path Tracking** | 8.5 (209 reviews) | Not enough data | 8.1 (777 reviews) | | **User Activity History** | 8.6 (201 reviews) | Not enough data | 8.8 (765 reviews) | #### Metrics | Feature | Adobe Analytics | Piano Analytics | Amplitude Analytics | |---|---|---|---| | **Engagement** | 9.0 (77 reviews) | Not enough data | 8.6 (664 reviews) | | **Exit Tracking** | 8.7 (78 reviews) | Not enough data | 7.7 (543 reviews) | | **Retention** | Feature Not Available | Not enough data | 8.4 (641 reviews) | | **Return** | Feature Not Available | Not enough data | 8.3 (581 reviews) | | **Conversions** | Feature Not Available | Not enough data | 9.0 (667 reviews) | ### Product Analytics | Product | Score | Reviews | |---|---|---| | **Adobe Analytics** | N/A | N/A | | **Piano Analytics** | N/A | N/A | | **Amplitude Analytics** | 8.0/10 | 1441 | #### Product Analytics | Feature | Adobe Analytics | Piano Analytics | Amplitude Analytics | |---|---|---|---| | **Account-Level Analytics** | Not enough data | Not enough data | 8.3 (1039 reviews) | | **User-Level Analytics** | Not enough data | Not enough data | 8.7 (1247 reviews) | | **Segmentation** | Not enough data | Not enough data | 8.5 (1192 reviews) | | **Funnels** | Not enough data | Not enough data | 8.8 (1276 reviews) | | **Alerts** | Not enough data | Not enough data | 7.1 (832 reviews) | | **Multi-Product Analytics** | Not enough data | Not enough data | 8.0 (952 reviews) | | **User Scoring** | Not enough data | Not enough data | 7.0 (726 reviews) | | **Integrations** | Not enough data | Not enough data | 7.7 (939 reviews) | #### Agentic AI - Product Analytics | Feature | Adobe Analytics | Piano Analytics | Amplitude Analytics | |---|---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | 6.3 (179 reviews) | | **Cross-system Integration** | Not enough data | Not enough data | 6.8 (173 reviews) | | **Adaptive Learning** | Not enough data | Not enough data | 6.4 (169 reviews) | | **Proactive Assistance** | Not enough data | Not enough data | 6.4 (172 reviews) | #### Behavioral Analytics - Product Analytics | Feature | Adobe Analytics | Piano Analytics | Amplitude Analytics | |---|---|---|---| | **Multi-Product Analytics** | Not enough data | Not enough data | Not enough data | | **User level Analytics** | Not enough data | Not enough data | 9.9 (13 reviews) | | **Account level Analytics** | Not enough data | Not enough data | Not enough data | | **Segmentation** | Not enough data | Not enough data | 9.7 (10 reviews) | | **Funnels** | Not enough data | Not enough data | 9.9 (27 reviews) | #### Platform Infrastructure - Product Analytics | Feature | Adobe Analytics | Piano Analytics | Amplitude Analytics | |---|---|---|---| | **Cross System integrations** | Not enough data | Not enough data | Not enough data | | **Alerts** | Not enough data | Not enough data | Not enough data | | **Integrations** | Not enough data | Not enough data | 8.7 (20 reviews) | #### AI driven optimization - Product Analytics | Feature | Adobe Analytics | Piano Analytics | Amplitude Analytics | |---|---|---|---| | **User scoring** | Not enough data | Not enough data | Not enough data | | **Adaptive learning** | Not enough data | Not enough data | Not enough data | | **Automated insights** | Not enough data | Not enough data | Not enough data | | **Autonomous task execution** | Not enough data | Not enough data | 8.3 (6 reviews) | ### Audience Intelligence Platforms | Product | Score | Reviews | |---|---|---| | **Adobe Analytics** | 9.2/10 | 27 | | **Piano Analytics** | N/A | N/A | | **Amplitude Analytics** | N/A | N/A | #### Audiences | Feature | Adobe Analytics | Piano Analytics | Amplitude Analytics | |---|---|---|---| | **Audience Insights** | 9.2 (24 reviews) | Not enough data | Not enough data | | **Influencer Identification** | Feature Not Available | Not enough data | Not enough data | | **Buyer Personas** | Feature Not Available | Not enough data | Not enough data | | **Segmentation** | 9.3 (24 reviews) | Not enough data | Not enough data | #### Data Analysis | Feature | Adobe Analytics | Piano Analytics | Amplitude Analytics | |---|---|---|---| | **Network Analysis** | Feature Not Available | Not enough data | Not enough data | | **Dashboards** | 9.5 (24 reviews) | Not enough data | Not enough data | | **Visualizations** | 9.2 (24 reviews) | Not enough data | Not enough data | | **Advanced Filtering** | 9.2 (24 reviews) | Not enough data | Not enough data | #### Administration | Feature | Adobe Analytics | Piano Analytics | Amplitude Analytics | |---|---|---|---| | **Marketing Integrations** | 9.4 (24 reviews) | Not enough data | Not enough data | | **Ad Integrations** | 8.9 (24 reviews) | Not enough data | Not enough data | | **Data Exporting** | 9.1 (24 reviews) | Not enough data | Not enough data | #### Agentic AI - Audience Intelligence Platforms | Feature | Adobe Analytics | Piano Analytics | Amplitude Analytics | |---|---|---|---| | **Autonomous Task Execution** | 9.2 (22 reviews) | Not enough data | Not enough data | | **Cross-system Integration** | 9.2 (22 reviews) | Not enough data | Not enough data | | **Adaptive Learning** | 9.2 (22 reviews) | Not enough data | Not enough data | | **Proactive Assistance** | 9.2 (22 reviews) | Not enough data | Not enough data | ### Predictive Analytics | Product | Score | Reviews | |---|---|---| | **Adobe Analytics** | 9.0/10 | 73 | | **Piano Analytics** | N/A | N/A | | **Amplitude Analytics** | N/A | N/A | #### Statistical Tool | Feature | Adobe Analytics | Piano Analytics | Amplitude Analytics | |---|---|---|---| | **Scripting** | Feature Not Available | Not enough data | Not enough data | | **Data Mining** | Feature Not Available | Not enough data | Not enough data | | **Algorithms** | Feature Not Available | Not enough data | Not enough data | #### Data Analysis | Feature | Adobe Analytics | Piano Analytics | Amplitude Analytics | |---|---|---|---| | **Analysis** | 9.1 (68 reviews) | Not enough data | Not enough data | | **Data Interaction** | 9.0 (66 reviews) | Not enough data | Not enough data | #### Decision Making | Feature | Adobe Analytics | Piano Analytics | Amplitude Analytics | |---|---|---|---| | **Modeling** | Feature Not Available | Not enough data | Not enough data | | **Data Visualizations** | 9.0 (67 reviews) | Not enough data | Not enough data | | **Report Generation** | 9.0 (68 reviews) | Not enough data | Not enough data | | **Data Unification** | 8.9 (65 reviews) | Not enough data | Not enough data | #### Generative AI | Feature | Adobe Analytics | Piano Analytics | Amplitude Analytics | |---|---|---|---| | **AI Text Generation** | 8.8 (39 reviews) | Not enough data | Not enough data | | **AI Text Summarization** | 9.1 (39 reviews) | Not enough data | Not enough data | ### Content Analytics | Product | Score | Reviews | |---|---|---| | **Adobe Analytics** | N/A | N/A | | **Piano Analytics** | N/A | N/A | | **Amplitude Analytics** | N/A | N/A | #### Tools | Feature | Adobe Analytics | Piano Analytics | Amplitude Analytics | |---|---|---|---| | **Contact Collection** | Not enough data | Not enough data | Not enough data | | **Audience Insights** | Not enough data | Not enough data | Not enough data | | **Social Sharing** | Not enough data | Not enough data | Not enough data | #### Metrics | Feature | Adobe Analytics | Piano Analytics | Amplitude Analytics | |---|---|---|---| | **Entry and Exit Pages** | Not enough data | Not enough data | Not enough data | | **Sessions** | Not enough data | Not enough data | Not enough data | | **Engagement** | Not enough data | Not enough data | Not enough data | | **Return** | Not enough data | Not enough data | Not enough data | | **Conversions** | Not enough data | Not enough data | Not enough data | | **Search Rank** | Not enough data | Not enough data | Not enough data | #### Agentic AI - Content Analytics | Feature | Adobe Analytics | Piano Analytics | Amplitude Analytics | |---|---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | Not enough data | ### Marketing Analytics | Product | Score | Reviews | |---|---|---| | **Adobe Analytics** | N/A | N/A | | **Piano Analytics** | N/A | N/A | | **Amplitude Analytics** | N/A | N/A | #### Marketing Operations | Feature | Adobe Analytics | Piano Analytics | Amplitude Analytics | |---|---|---|---| | **ROI Tracking** | Not enough data | Not enough data | Not enough data | | **Data Collection** | Not enough data | Not enough data | Not enough data | | **Customer Insights** | Not enough data | Not enough data | Not enough data | | **Multi-User Access** | Not enough data | Not enough data | Not enough data | | **Spend Management** | Not enough data | Not enough data | Not enough data | | **White Label** | Not enough data | Not enough data | Not enough data | #### Campaign Activity | Feature | Adobe Analytics | Piano Analytics | Amplitude Analytics | |---|---|---|---| | **Campaign Insights** | Not enough data | Not enough data | Not enough data | | **Reports and Dashboards** | Not enough data | Not enough data | Not enough data | | **Campaign Stickiness** | Not enough data | Not enough data | Not enough data | | **Multichannel Tracking** | Not enough data | Not enough data | Not enough data | | **Brand Optimization** | Not enough data | Not enough data | Not enough data | | **Predictive Analytics** | Not enough data | Not enough data | Not enough data | #### Agentic AI - Marketing Analytics | Feature | Adobe Analytics | Piano Analytics | Amplitude Analytics | |---|---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | Not enough data | ### Mobile Analytics | Product | Score | Reviews | |---|---|---| | **Adobe Analytics** | 8.9/10 | 88 | | **Piano Analytics** | N/A | N/A | | **Amplitude Analytics** | 8.4/10 | 765 | #### Metrics | Feature | Adobe Analytics | Piano Analytics | Amplitude Analytics | |---|---|---|---| | **Engagement** | 9.0 (77 reviews) | Not enough data | 8.6 (664 reviews) | | **Exit Tracking** | 8.7 (78 reviews) | Not enough data | 7.7 (543 reviews) | | **Retention** | Feature Not Available | Not enough data | 8.4 (641 reviews) | | **Return** | Feature Not Available | Not enough data | 8.3 (581 reviews) | | **Conversions** | Feature Not Available | Not enough data | 9.0 (667 reviews) | --- ## Categories **Shared Categories (1):** [Digital Analytics Software](https://www.g2.com/categories/digital-analytics) **Unique to Adobe Analytics (3):** [Predictive Analytics Software](https://www.g2.com/categories/predictive-analytics), [Mobile App Analytics Tools](https://www.g2.com/categories/mobile-app-analytics), [Audience Intelligence Platforms ](https://www.g2.com/categories/audience-intelligence-platforms) **Unique to Piano Analytics (3):** [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [Content Analytics Software](https://www.g2.com/categories/content-analytics), [Predictive Analytics Software](https://www.g2.com/categories/predictive-analytics) **Unique to Amplitude Analytics (2):** [Product Analytics Software](https://www.g2.com/categories/product-analytics), [Mobile App Analytics Tools](https://www.g2.com/categories/mobile-app-analytics) --- ## Reviewer Demographics ### By Company Size | Segment | Adobe Analytics | Piano Analytics | Amplitude Analytics | |---|---|---|---| | **Small-Business** | 26.9% | 20.0% | 31.9% | | **Mid-Market** | 29.9% | 53.3% | 46.9% | | **Enterprise** | 43.2% | 26.7% | 21.2% | ### By Industry #### Adobe Analytics - **Marketing and Advertising:** 13.3% - **Information Technology and Services:** 8.0% - **Financial Services:** 5.6% - **Computer Software:** 5.4% - **Retail:** 5.2% - **Telecommunications:** 3.0% - **Internet:** 2.9% - **Hospital & Health Care:** 2.9% - **Hospitality:** 2.7% - **Education Management:** 2.5% - **Other:** 48.6% #### Piano Analytics - **Computer Software:** 10.7% - **Marketing and Advertising:** 10.7% - **Online Media:** 7.1% - **Banking:** 3.6% - **Broadcast Media:** 3.6% - **Chemicals:** 3.6% - **Computer Networking:** 3.6% - **Education Management:** 3.6% - **Entertainment:** 3.6% - **Events Services:** 3.6% - **Other:** 46.4% #### Amplitude Analytics - **Computer Software:** 18.6% - **Information Technology and Services:** 13.9% - **Financial Services:** 10.1% - **Internet:** 4.4% - **Health, Wellness and Fitness:** 3.8% - **Entertainment:** 3.4% - **Marketing and Advertising:** 3.2% - **Computer Games:** 2.7% - **Leisure, Travel & Tourism:** 2.6% - **Retail:** 2.4% - **Other:** 34.8% --- ## Alternatives ### Alternatives to Adobe Analytics - [Google Analytics](https://www.g2.com/products/google-analytics/reviews) — 4.5/5 stars (6831 reviews) - [Pendo](https://www.g2.com/products/pendo-io-pendo/reviews) — 4.4/5 stars (1779 reviews) - [Mixpanel](https://www.g2.com/products/mixpanel/reviews) — 4.5/5 stars (1355 reviews) - [Heap](https://www.g2.com/products/heap/reviews) — 4.4/5 stars (1097 reviews) - [Glassbox](https://www.g2.com/products/glassbox/reviews) — 4.9/5 stars (809 reviews) - [Contentsquare](https://www.g2.com/products/contentsquare/reviews) — 4.6/5 stars (631 reviews) - [Google Analytics 360](https://www.g2.com/products/google-analytics-360/reviews) — 4.4/5 stars (597 reviews) - [Fullstory](https://www.g2.com/products/fullstory/reviews) — 4.5/5 stars (1048 reviews) - [Kissmetrics](https://www.g2.com/products/kissmetrics/reviews) — 4.1/5 stars (168 reviews) - [Google Tag Manager](https://www.g2.com/products/google-tag-manager/reviews) — 4.6/5 stars (437 reviews) ### Alternatives to Piano Analytics - [Google Analytics](https://www.g2.com/products/google-analytics/reviews) — 4.5/5 stars (6831 reviews) - [Google Analytics 360](https://www.g2.com/products/google-analytics-360/reviews) — 4.4/5 stars (597 reviews) - [Mixpanel](https://www.g2.com/products/mixpanel/reviews) — 4.5/5 stars (1355 reviews) - [Pendo](https://www.g2.com/products/pendo-io-pendo/reviews) — 4.4/5 stars (1779 reviews) - [Google Tag Manager](https://www.g2.com/products/google-tag-manager/reviews) — 4.6/5 stars (437 reviews) - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14750 reviews) - [Heap](https://www.g2.com/products/heap/reviews) — 4.4/5 stars (1097 reviews) - [Contentsquare](https://www.g2.com/products/contentsquare/reviews) — 4.6/5 stars (631 reviews) - [Semrush](https://www.g2.com/products/semrush/reviews) — 4.5/5 stars (3383 reviews) - [Similarweb](https://www.g2.com/products/similarweb/reviews) — 4.4/5 stars (1167 reviews) ### Alternatives to Amplitude Analytics - [Pendo](https://www.g2.com/products/pendo-io-pendo/reviews) — 4.4/5 stars (1779 reviews) - [Mixpanel](https://www.g2.com/products/mixpanel/reviews) — 4.5/5 stars (1355 reviews) - [Heap](https://www.g2.com/products/heap/reviews) — 4.4/5 stars (1097 reviews) - [Fullstory](https://www.g2.com/products/fullstory/reviews) — 4.5/5 stars (1048 reviews) - [Smartlook](https://www.g2.com/products/smartlook/reviews) — 4.6/5 stars (874 reviews) - [Glassbox](https://www.g2.com/products/glassbox/reviews) — 4.9/5 stars (809 reviews) - [Contentsquare](https://www.g2.com/products/contentsquare/reviews) — 4.6/5 stars (631 reviews) - [Google Analytics](https://www.g2.com/products/google-analytics/reviews) — 4.5/5 stars (6831 reviews) - [LogRocket](https://www.g2.com/products/logrocket/reviews) — 4.6/5 stars (2355 reviews) - [Google Analytics 360](https://www.g2.com/products/google-analytics-360/reviews) — 4.4/5 stars (597 reviews) --- ## Top Discussions ### Adobe Analytics - Title: [What is Adobe Analytics used for?](https://www.g2.com/discussions/what-is-adobe-analytics-used-for) — 2 comments > **Top comment:** "Adobe Analytics is used for analysis website performance, user behaviour tracking and real time analytics for the website." - Title: [What Software Reports Google Shopping Search Term Attribution?](https://www.g2.com/discussions/what-software-reports-google-shopping-search-term-attribution) — 1 comment, 1 upvote > **Top comment:** "Adobe Analytics helps track and analyze user behavior across the entire customer journey, but it does not directly capture Google Shopping search terms due..." - Title: [How I do?](https://www.g2.com/discussions/adobe-analytics-how-i-do) — 1 comment, 1 upvote > **Top comment:** "Good" - Title: [1) Sum of each row on visits and the total number are different. 2) Results 'Unspecified' when create table for traffics from keywords.](https://www.g2.com/discussions/1-sum-of-each-row-on-visits-and-the-total-number-are-different-2-results-unspecified-when-create-table-for-traffics-from-keywords) — 1 comment, 1 upvote > **Top comment:** "yes the system metrics like unique visitors will de duplicate the numbers against the dimension and will show accordingly. But user created metrics like..." - Title: [What else are you using adobe analytics for?](https://www.g2.com/discussions/34437-what-else-are-you-using-adobe-analytics-for) — 1 comment, 1 upvote > **Top comment:** "Adobe analytics provides data on how our websites are performing, what site visitors do on the page(s), and how our marketing channels are performing. In..." ### Piano Analytics - Title: [Nice](https://www.g2.com/discussions/33840-nice) — 1 comment, 1 upvote > **Top comment:** "Nice" - Title: [Why do you find AT Internet's Analytics Suite helpful ?](https://www.g2.com/discussions/33383-why-do-you-find-at-internet-s-analytics-suite-helpful) — 1 comment, 1 upvote > **Top comment:** "I find AT Internet's Analytics Suite helpful because it provides businesses with a comprehensive analytics platform that offers a wide range of features and..." ### Amplitude Analytics - Title: [What does amplitude software do?](https://www.g2.com/discussions/what-does-amplitude-software-do) — 2 comments > **Top comment:** "It is a data visualization tool for product analytics." - Title: [What is Amplitude Analytics used for?](https://www.g2.com/discussions/what-is-amplitude-analytics-used-for) — 1 comment, 1 upvote > **Top comment:** "Amplitude Analytics is a product analytics tool that helps you understand how users behave in your app or website. Main uses: - Track user journeys..." - Title: [What does Amplitude Analytics do?](https://www.g2.com/discussions/what-does-amplitude-analytics-do) — 1 comment > **Top comment:** "Amplitude is data-centric, not project-centric. Amplitude gives complete control to users to create custom charts with custom data. Amplitude is easy to..." - Title: [How much does amplitude cost?](https://www.g2.com/discussions/how-much-does-amplitude-cost) — 1 comment > **Top comment:** "Don't know exactly,as my company founders owns it. Apologies " - Title: [How do I sign up for your Amplitude Events?](https://www.g2.com/discussions/how-do-i-sign-up-for-your-amplitude-events) — 1 comment, 1 upvote > **Top comment:** "Error handling is always nice to have a feature for any tool, it is handling very well" --- **Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/adobe-analytics-vs-piano-piano-analytics-vs-amplitude-analytics)