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Compare Adobe Analytics and Meltwater 
Featured Products
At a Glance
Market Segments
Enterprise (43.5% of reviews)
Small-Business (41.6% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Adobe Analytics
Star Rating
(1,132)4.2 out of 5
Market Segments
Enterprise (43.5% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Adobe AnalyticsMeltwater
Star Rating
(2,490)4.1 out of 5
Market Segments
Small-Business (41.6% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about MeltwaterSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Adobe Analytics excels in providing deep, actionable insights into user behavior, with its advanced segmentation capabilities allowing for a detailed understanding of customer journeys across various digital touchpoints. This level of granularity is often highlighted as a key strength by users.
- Users say Meltwater stands out for its robust media intelligence system, particularly in social media listening and media monitoring. Reviewers appreciate its comprehensive global coverage, which helps create a broad picture of brand presence and reputation.
- According to verified reviews, Adobe Analytics is likened to "Photoshop for data," with its Analysis Workspace enabling users to easily create custom visualizations through a drag-and-drop interface. This flexibility is a significant advantage for those looking to tailor their data analysis.
- Reviewers mention that Meltwater's intuitive programming and responsive customer service contribute to a positive user experience, especially during the setup phase. Users find the platform easy to navigate once everything is configured, which can be a crucial factor for small businesses.
- Users appreciate the speed and reliability of Adobe Analytics, noting that it helps them find genuine answers when analyzing data. The ease of initial setup is frequently praised, making it a favorable choice for enterprises looking for a dependable analytics solution.
- G2 reviewers highlight that while Meltwater offers a customizable dashboard with automated analytics, Adobe Analytics outshines it in terms of advanced filtering and data exporting capabilities, which are essential for users needing detailed reporting and analysis.
Pricing
Entry-Level Pricing
Adobe Analytics
No pricing availableMeltwater
No pricing availableFree Trial
Adobe Analytics
No trial information availableMeltwater
No trial information availableRatings
Meets Requirements
8.6
884
7.9
2,134
Ease of Use
7.5
940
7.9
2,168
Ease of Setup
7.2
379
7.8
1,148
Ease of Admin
7.6
279
8.1
929
Quality of Support
7.8
810
8.5
2,059
Has the product been a good partner in doing business?
8.0
279
8.4
935
Product Direction (% positive)
7.6
845
8.0
2,117
Features by Category
Metrics
8.6
606
Not enough data
8.4
600
Not enough data
8.4
606
Not enough data
8.4
580
Not enough data
8.4
565
Not enough data
8.1
543
Not enough data
8.1
563
Not enough data
8.5
569
Not enough data
8.2
534
Not enough data
Reporting
8.3
594
Not enough data
8.3
581
Not enough data
8.2
555
Not enough data
8.4
575
Not enough data
8.1
513
Not enough data
8.0
497
Not enough data
8.5
596
Not enough data
Other
8.4
554
Not enough data
8.3
532
Not enough data
8.1
500
Not enough data
8.5
549
Not enough data
8.4
477
Not enough data
8.1
435
Not enough data
8.2
460
Not enough data
Agentic AI - Digital Analytics
8.6
41
Not enough data
8.8
41
Not enough data
8.6
41
Not enough data
8.8
42
Not enough data
Administration
8.1
455
Not enough data
8.2
445
Not enough data
8.4
551
Not enough data
8.4
532
Not enough data
Social Analytics
Not enough data
7.8(won by default)
525
Not enough data
7.7(won by default)
513
Not enough data
8.0(won by default)
518
Not enough data
6.8(won by default)
376
Not enough data
Feature Not Available
Not enough data
7.5(won by default)
394
Not enough data
7.1(won by default)
425
Reports & Dashboards
Not enough data
7.7(won by default)
544
Not enough data
8.0(won by default)
564
Not enough data
7.9(won by default)
481
Not enough data
Feature Not Available
Agentic AI - Social Media Analytics
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
User Identification
8.4
206
Not enough data
8.6
210
Not enough data
8.5
202
Not enough data
Tracking & Reporting
8.7
206
Not enough data
8.4
211
Not enough data
8.4
207
Not enough data
8.7
220
Not enough data
8.5
212
Not enough data
8.6
204
Not enough data
Metrics
9.0
80
Not enough data
8.7
81
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Content & Collaboration
Not enough data
8.1
238
Not enough data
7.4
211
Not enough data
7.3
202
Not enough data
7.5
203
Not enough data
8.0
228
Not enough data
7.6
212
Social Management
Not enough data
8.3
280
Not enough data
7.8
267
Not enough data
7.4
237
Not enough data
7.9
275
Not enough data
6.5
208
Not enough data
7.1
208
Not enough data
7.3
100
Agentic AI - Social Media Management
Not enough data
5.8
24
Not enough data
6.0
24
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
6.2
23
Media Channels
Not enough data
7.3
634
Not enough data
7.2
656
Not enough data
8.5
729
Geographic Coverage
Not enough data
7.7
702
Not enough data
8.2
710
Not enough data
7.6
636
Reporting
Not enough data
8.2
708
Not enough data
8.1
696
Not enough data
7.9
688
Not enough data
7.9
713
Agentic AI - Media Monitoring
Not enough data
6.3
83
Not enough data
6.3
81
Not enough data
6.2
80
Not enough data
6.3
81
Not enough data
Feature Not Available
Generative AI
Not enough data
6.5
288
Not enough data
6.6
283
Audiences
9.2
25
8.0
46
Feature Not Available
7.3
44
Feature Not Available
7.0
42
9.3
25
7.4
42
Data Analysis
Feature Not Available
7.5
42
9.5
25
8.1
45
9.3
25
8.1
43
9.3
25
7.9
43
Administration
9.4
25
Feature Not Available
8.9
25
Feature Not Available
9.1
25
7.9
43
Agentic AI - Audience Intelligence Platforms
9.2
23
Feature Not Available
9.2
23
Feature Not Available
9.2
23
Feature Not Available
9.3
23
Feature Not Available
Monitoring & Listening
Not enough data
8.0
801
Not enough data
7.3
703
Not enough data
8.2
515
Not enough data
8.3
522
Not enough data
7.8
486
Not enough data
7.8
477
Agentic AI - Social Media Listening Tools
Not enough data
6.5
83
Not enough data
6.4
84
Not enough data
6.2
82
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Data Management & Analysis
Not enough data
6.9
779
Not enough data
7.9
787
Not enough data
8.0
481
Not enough data
7.8
464
Influencer Marketing
Not enough data
7.8
203
Not enough data
7.8
205
Not enough data
8.0
209
Not enough data
7.7
199
Not enough data
7.4
196
Not enough data
6.9
162
Not enough data
7.4
170
Not enough data
8.0
199
Not enough data
7.9
200
Not enough data
7.7
185
Not enough data
Feature Not Available
Not enough data
6.7
148
Not enough data
6.7
134
Not enough data
6.3
115
Agentic AI - Influencer Marketing Platforms
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
5.5
7
Not enough data
Feature Not Available
Not enough data
6.0
7
Not enough data
Feature Not Available
Generative AI
Not enough data
6.6
155
Not enough data
6.7
152
AI Visibility & Tracking
Not enough data
Not enough data
Not enough data
Not enough data
Sentiment & Brand Analysis
Not enough data
Not enough data
Not enough data
Not enough data
Competitive Benchmarking
Not enough data
Not enough data
Not enough data
Not enough data
AI Content Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Reporting & Alerts
Not enough data
Not enough data
Not enough data
Not enough data
Statistical Tool
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Data Analysis
9.1
69
Not enough data
9.0
67
Not enough data
Decision Making
Feature Not Available
Not enough data
9.0
68
Not enough data
9.0
69
Not enough data
9.0
66
Not enough data
Generative AI
8.8
40
Not enough data
9.1
40
Not enough data
Database
Not enough data
7.9
479
Not enough data
7.9
412
Not enough data
8.0
388
Outreach
Not enough data
8.1
425
Not enough data
7.5
146
Not enough data
7.7
349
Reporting
Not enough data
8.5
473
Not enough data
8.3
360
Not enough data
8.1
407
Agentic AI - Media and Influencer Targeting
Not enough data
5.8
20
Not enough data
6.0
19
Not enough data
6.0
19
Not enough data
6.0
19
Not enough data
6.0
19
User Rights/Roles
Not enough data
7.7
305
Not enough data
8.0
326
Metrics
9.0
80
Not enough data
8.7
81
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Categories
Categories
Shared Categories
Adobe Analytics and Meltwater are categorized as Audience Intelligence Platforms
Unique Categories
Reviews
Reviewers' Company Size
Adobe Analytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Meltwater
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
13.2%
Information Technology and Services
7.9%
Financial Services
5.6%
Retail
5.2%
Computer Software
5.1%
Other
62.9%
Marketing and Advertising
15.7%
Public Relations and Communications
14.6%
Non-Profit Organization Management
6.6%
Higher Education
5.5%
Information Technology and Services
3.1%
Other
54.5%
Discussions
What is Adobe Analytics used for?
2 Comments
KS
Adobe Analytics is used for analysis website performance, user behaviour tracking and real time analytics for the website.Read more
What else are you using adobe analytics for?
1 Comment
TS
Adobe analytics provides data on how our websites are performing, what site visitors do on the page(s), and how our marketing channels are performing. In...Read more
How do I make Meltwater work for our organization?
3 Comments
AS
I find it helpful to make customized reporter/influencer lists (based on geography, issue, etc). Makes it easy to do rapid-response outreach.Read more
How soon will sysomos and meltwater fully be integrated?
2 Comments
FA
Hi Janay. Sorry I don't know the answer to that question. Hopefully a Meltwater rep or someone else can answer it. I suggest simply contacting Meltwater...Read more
How much does meltwater cost?
2 Comments
GS
Basic modules, with 4 users and a maximum of 20 searches (imagine it as no more than 20 quieres saved at the same time), 12K a year. Twitter data, unlimited....Read more
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