# Adobe Analytics vs Medallia Digital Experience Analytics (DXA) Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Adobe Analytics excels in providing a comprehensive suite of tools for tracking user interactions across digital platforms. Users appreciate its ability to measure campaign performance and optimize marketing efforts, highlighting features like real-time analytics that enhance decision-making.
- **Users say** that Medallia Digital Experience Analytics (DXA) offers valuable insights into customer behavior through session replays and journey analysis. This feature allows businesses to pinpoint where users encounter friction, making it easier to address issues and improve user experience.
- **Reviewers mention** that Adobe Analytics has a higher overall satisfaction score, reflecting its robust capabilities and user-friendly interface. Many users find it instrumental in personalizing their marketing strategies, with one noting its effectiveness in making programming decisions for newsletters.
- **According to verified reviews** , Medallia DXA shines in its ease of generating insights and powerful data presentations. Users appreciate the intuitive interface, which simplifies the process of understanding complex data, making it particularly useful for teams focused on user experience.
- **G2 reviewers highlight** that while Adobe Analytics has a strong market presence, it faces challenges in setup and administration compared to Medallia DXA. Users of Medallia report a smoother setup experience and easier administration, which can be crucial for teams with limited technical resources.
- **Users report** that Adobe Analytics provides a more extensive range of features for digital analytics, such as custom reports and dashboards, which are essential for in-depth analysis. However, some users feel that Medallia DXA's focus on user behavior insights offers a unique advantage for businesses prioritizing customer experience.



| | Adobe Analytics | Medallia Digital Experience Analytics (DXA) | 
|---|---|---|
| **Star Rating** | 4.2 out of 5 | 4.4 out of 5 | 
| **Total Reviews** | 1,218 | 36 | 
| **Largest Market Segment** | Enterprise (43.2% of reviews) | Enterprise (50.0% of reviews) | 
| **Entry Level Price** | No pricing available | No pricing available | 

---
## Top Pros & Cons

### Adobe Analytics

Pros:
- Insights (84 reviews)
- Analytics (77 reviews)

Cons:
- Learning Curve (51 reviews)
- Steep Learning Curve (27 reviews)

### Medallia Digital Experience Analytics (DXA)

Pros:
- Analytics (1 reviews)
- Communication (1 reviews)

Cons:
- Capture Issues (1 reviews)
- Complex Configuration (1 reviews)

---
## Ratings Comparison
| Rating | Adobe Analytics | Medallia Digital Experience Analytics (DXA) | 
|---|---|---|
  | **Meets Requirements** | 8.6 (911 reviews) | 7.8 (22 reviews) | 
  | **Ease of Use** | 7.5 (975 reviews) | 7.9 (22 reviews) | 
  | **Ease of Setup** | 7.2 (413 reviews) | 7.8 (10 reviews) | 
  | **Ease of Admin** | 7.6 (282 reviews) | 8.9 (9 reviews) | 
  | **Quality of Support** | 7.8 (834 reviews) | 8.6 (20 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.0 (282 reviews) | 9.5 (10 reviews) | 
  | **Product Direction (% positive)** | 7.6 (866 reviews) | 8.9 (21 reviews) | 

---
## Pricing

### Adobe Analytics

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

### Medallia Digital Experience Analytics (DXA)

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

---
## Features Comparison By Category

### Digital Analytics

| Product | Score | Reviews |
|---|---|---|
| **Adobe Analytics** | 8.3/10 | 738 |
| **Medallia Digital Experience Analytics (DXA)** | 8.0/10 | 14 |

#### Metrics

| Feature | Adobe Analytics | Medallia Digital Experience Analytics (DXA) | 
|---|---|---|
| **Sessions - Digital Analytics** | 8.6 (610 reviews) | 8.5 (10 reviews) | 
| **Engagement** | 8.5 (601 reviews) | 8.6 (11 reviews) | 
| **Entry and Exit Pages** | 8.4 (605 reviews) | 7.7 (11 reviews) | 
| **Standard Event Tracking** | 8.4 (578 reviews) | 8.7 (10 reviews) | 
| **Custom Event Tracking** | 8.5 (567 reviews) | 7.4 (9 reviews) | 
| **Retention** | 8.1 (540 reviews) | 8.0 (10 reviews) | 
| **Return** | 8.1 (560 reviews) | 7.7 (10 reviews) | 
| **Conversions** | 8.5 (571 reviews) | 8.2 (10 reviews) | 
| **Funnels** | 8.2 (535 reviews) | 8.8 (11 reviews) | 

#### Reporting

| Feature | Adobe Analytics | Medallia Digital Experience Analytics (DXA) | 
|---|---|---|
| **Real-Time Reporting** | 8.3 (603 reviews) | Not enough data | 
| **Trending** | 8.3 (580 reviews) | 7.4 (9 reviews) | 
| **Retroactive Reporting** | 8.2 (555 reviews) | 7.9 (8 reviews) | 
| **Segmentation** | 8.4 (582 reviews) | 8.3 (10 reviews) | 
| **Mobile Reporting** | 8.1 (512 reviews) | 7.6 (11 reviews) | 
| **Unification Across Devices** | 8.0 (496 reviews) | 8.5 (9 reviews) | 
| **Custom Reports and Dashboards** | 8.5 (615 reviews) | 6.9 (9 reviews) | 

#### Other

| Feature | Adobe Analytics | Medallia Digital Experience Analytics (DXA) | 
|---|---|---|
| **User Data** | 8.5 (554 reviews) | Feature Not Available | 
| **Site Search Reporting** | 8.3 (529 reviews) | Feature Not Available | 
| **Load Time Monitoring** | 8.1 (497 reviews) | 8.1 (9 reviews) | 
| **Campaign Tracking** | 8.5 (552 reviews) | 8.5 (8 reviews) | 
| **E-Commerce** | 8.4 (474 reviews) | 7.4 (7 reviews) | 
| **Promotional Messages** | 8.1 (432 reviews) | Not enough data | 
| **Administration Alerts** | 8.2 (457 reviews) | 7.6 (7 reviews) | 

#### Agentic AI - Digital Analytics

| Feature | Adobe Analytics | Medallia Digital Experience Analytics (DXA) | 
|---|---|---|
| **Autonomous Task Execution** | 8.4 (42 reviews) | Not enough data | 
| **Cross-system Integration** | 8.7 (41 reviews) | Not enough data | 
| **Proactive Assistance** | 8.5 (41 reviews) | Not enough data | 
| **Decision Making** | 8.8 (43 reviews) | Not enough data | 

#### Administration

| Feature | Adobe Analytics | Medallia Digital Experience Analytics (DXA) | 
|---|---|---|
| **API / Integrations** | 8.1 (463 reviews) | Not enough data | 
| **QA Testing** | 8.2 (442 reviews) | Not enough data | 
| **Performance and Reliability** | 8.4 (563 reviews) | Not enough data | 
| **User, Role, and Access Management** | 8.4 (529 reviews) | Not enough data | 

### Mobile App Analytics

| Product | Score | Reviews |
|---|---|---|
| **Adobe Analytics** | 8.6/10 | 260 |
| **Medallia Digital Experience Analytics (DXA)** | N/A | N/A |

#### User Identification

| Feature | Adobe Analytics | Medallia Digital Experience Analytics (DXA) | 
|---|---|---|
| **Demographics** | 8.4 (203 reviews) | Not enough data | 
| **User Segmentation** | 8.6 (207 reviews) | Not enough data | 
| **Geolocation** | 8.6 (199 reviews) | Not enough data | 

#### Tracking & Reporting

| Feature | Adobe Analytics | Medallia Digital Experience Analytics (DXA) | 
|---|---|---|
| **Custom Event Tracking** | 8.7 (203 reviews) | Not enough data | 
| **Real-Time Insights** | 8.4 (209 reviews) | Not enough data | 
| **Attribution** | 8.4 (205 reviews) | Not enough data | 
| **Dashboard** | 8.7 (217 reviews) | Not enough data | 
| **User Path Tracking** | 8.5 (209 reviews) | Not enough data | 
| **User Activity History** | 8.6 (201 reviews) | Not enough data | 

#### Metrics

| Feature | Adobe Analytics | Medallia Digital Experience Analytics (DXA) | 
|---|---|---|
| **Engagement** | 9.0 (77 reviews) | Not enough data | 
| **Exit Tracking** | 8.7 (78 reviews) | Not enough data | 
| **Retention** | Feature Not Available | Not enough data | 
| **Return** | Feature Not Available | Not enough data | 
| **Conversions** | Feature Not Available | Not enough data | 

### Session Replay

| Product | Score | Reviews |
|---|---|---|
| **Adobe Analytics** | N/A | N/A |
| **Medallia Digital Experience Analytics (DXA)** | 8.0/10 | 16 |

#### User Behavior

| Feature | Adobe Analytics | Medallia Digital Experience Analytics (DXA) | 
|---|---|---|
| **Click Tracking** | Not enough data | 9.0 (12 reviews) ✓ Verified | 
| **Mouse Movement ** | Not enough data | 8.3 (12 reviews) ✓ Verified | 
| **Frustration Tracking** | Not enough data | 7.7 (13 reviews) ✓ Verified | 

#### A/B Testing 

| Feature | Adobe Analytics | Medallia Digital Experience Analytics (DXA) | 
|---|---|---|
| **Error and Bug Tracking** | Not enough data | 8.1 (9 reviews) | 
| **Split URL Testing** | Not enough data | 7.8 (6 reviews) ✓ Verified | 
| **Data Analysis** | Not enough data | 7.3 (10 reviews) ✓ Verified | 
| **Notes** | Not enough data | 7.6 (9 reviews) ✓ Verified | 

#### Visitor Information

| Feature | Adobe Analytics | Medallia Digital Experience Analytics (DXA) | 
|---|---|---|
| **User Identification** | Not enough data | 8.3 (8 reviews) ✓ Verified | 
| **Search Box** | Not enough data | 7.7 (8 reviews) ✓ Verified | 

#### Agentic AI - Session Replay

| Feature | Adobe Analytics | Medallia Digital Experience Analytics (DXA) | 
|---|---|---|
| **Cross-system Integration** | Not enough data | Not enough data | 

### Product Analytics

| Product | Score | Reviews |
|---|---|---|
| **Adobe Analytics** | N/A | N/A |
| **Medallia Digital Experience Analytics (DXA)** | 7.8/10 | 10 |

#### Product Analytics

| Feature | Adobe Analytics | Medallia Digital Experience Analytics (DXA) | 
|---|---|---|
| **Account-Level Analytics** | Not enough data | 8.3 (5 reviews) | 
| **User-Level Analytics** | Not enough data | 7.4 (7 reviews) | 
| **Segmentation** | Not enough data | 6.9 (6 reviews) | 
| **Funnels** | Not enough data | 8.3 (7 reviews) | 
| **Alerts** | Not enough data | 7.2 (6 reviews) | 
| **Multi-Product Analytics** | Not enough data | 8.3 (7 reviews) | 
| **User Scoring** | Not enough data | 7.7 (5 reviews) | 
| **Integrations** | Not enough data | 7.9 (8 reviews) | 

#### Agentic AI - Product Analytics

| Feature | Adobe Analytics | Medallia Digital Experience Analytics (DXA) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

#### Behavioral Analytics - Product Analytics

| Feature | Adobe Analytics | Medallia Digital Experience Analytics (DXA) | 
|---|---|---|
| **Multi-Product Analytics** | Not enough data | Not enough data | 
| **User level Analytics** | Not enough data | Not enough data | 
| **Account level Analytics** | Not enough data | Not enough data | 
| **Segmentation** | Not enough data | Not enough data | 
| **Funnels** | Not enough data | Not enough data | 

#### Platform Infrastructure - Product Analytics

| Feature | Adobe Analytics | Medallia Digital Experience Analytics (DXA) | 
|---|---|---|
| **Cross System integrations** | Not enough data | Not enough data | 
| **Alerts** | Not enough data | Not enough data | 
| **Integrations** | Not enough data | Not enough data | 

#### AI driven optimization - Product Analytics

| Feature | Adobe Analytics | Medallia Digital Experience Analytics (DXA) | 
|---|---|---|
| **User scoring** | Not enough data | Not enough data | 
| **Adaptive learning** | Not enough data | Not enough data | 
| **Automated insights** | Not enough data | Not enough data | 
| **Autonomous task execution** | Not enough data | Not enough data | 

### Audience Intelligence Platforms

| Product | Score | Reviews |
|---|---|---|
| **Adobe Analytics** | 9.2/10 | 27 |
| **Medallia Digital Experience Analytics (DXA)** | N/A | N/A |

#### Audiences

| Feature | Adobe Analytics | Medallia Digital Experience Analytics (DXA) | 
|---|---|---|
| **Audience Insights** | 9.2 (24 reviews) | Not enough data | 
| **Influencer Identification** | Feature Not Available | Not enough data | 
| **Buyer Personas** | Feature Not Available | Not enough data | 
| **Segmentation** | 9.3 (24 reviews) | Not enough data | 

#### Data Analysis

| Feature | Adobe Analytics | Medallia Digital Experience Analytics (DXA) | 
|---|---|---|
| **Network Analysis** | Feature Not Available | Not enough data | 
| **Dashboards** | 9.5 (24 reviews) | Not enough data | 
| **Visualizations** | 9.2 (24 reviews) | Not enough data | 
| **Advanced Filtering** | 9.2 (24 reviews) | Not enough data | 

#### Administration

| Feature | Adobe Analytics | Medallia Digital Experience Analytics (DXA) | 
|---|---|---|
| **Marketing Integrations** | 9.4 (24 reviews) | Not enough data | 
| **Ad Integrations** | 8.9 (24 reviews) | Not enough data | 
| **Data Exporting** | 9.1 (24 reviews) | Not enough data | 

#### Agentic AI - Audience Intelligence Platforms

| Feature | Adobe Analytics | Medallia Digital Experience Analytics (DXA) | 
|---|---|---|
| **Autonomous Task Execution** | 9.2 (22 reviews) | Not enough data | 
| **Cross-system Integration** | 9.2 (22 reviews) | Not enough data | 
| **Adaptive Learning** | 9.2 (22 reviews) | Not enough data | 
| **Proactive Assistance** | 9.2 (22 reviews) | Not enough data | 

### A/B Testing

| Product | Score | Reviews |
|---|---|---|
| **Adobe Analytics** | N/A | N/A |
| **Medallia Digital Experience Analytics (DXA)** | N/A | N/A |

#### Computing

| Feature | Adobe Analytics | Medallia Digital Experience Analytics (DXA) | 
|---|---|---|
| **WYSIWYG** | Not enough data | Feature Not Available | 
| **AI/Machine Learning** | Not enough data | Not enough data | 
| **Little to No Coding** | Not enough data | Not enough data | 

#### Experimental Design

| Feature | Adobe Analytics | Medallia Digital Experience Analytics (DXA) | 
|---|---|---|
| **Multivariate testing capacities** | Not enough data | Not enough data | 
| **Concurrent Testing** | Not enough data | Not enough data | 
| **Mobile Testing** | Not enough data | Not enough data | 
| **AI Assisted Testing** | Not enough data | Not enough data | 
| **AI Generated Variations** | Not enough data | Not enough data | 

#### Analytics

| Feature | Adobe Analytics | Medallia Digital Experience Analytics (DXA) | 
|---|---|---|
| **Reporting and Analytics** | Not enough data | Not enough data | 
| **Heatmaps** | Not enough data | Not enough data | 

#### Agentic AI - A/B Testing

| Feature | Adobe Analytics | Medallia Digital Experience Analytics (DXA) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### Heatmap Tools

| Product | Score | Reviews |
|---|---|---|
| **Adobe Analytics** | N/A | N/A |
| **Medallia Digital Experience Analytics (DXA)** | 8.2/10 | 15 |

#### Agentic AI - Heatmap Tools

| Feature | Adobe Analytics | Medallia Digital Experience Analytics (DXA) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Analysis

| Feature | Adobe Analytics | Medallia Digital Experience Analytics (DXA) | 
|---|---|---|
| **Conversion Opportunities** | Not enough data | 8.1 (12 reviews) | 
| **Side-By-Side Analysis** | Not enough data | 8.9 (9 reviews) | 
| **Mobile Device Analysis** | Not enough data | 8.5 (11 reviews) | 
| **Data Quantification** | Not enough data | 7.4 (12 reviews) | 
| **Webpage Element Analysis** | Not enough data | 7.6 (12 reviews) | 

#### Reporting

| Feature | Adobe Analytics | Medallia Digital Experience Analytics (DXA) | 
|---|---|---|
| **Heat Maps** | Not enough data | 7.5 (12 reviews) | 
| **Session Replays** | Not enough data | 8.8 (13 reviews) | 
| **Monitoring** | Not enough data | 8.3 (9 reviews) | 
| **Data Segmentation** | Not enough data | 8.3 (12 reviews) | 

### Predictive Analytics

| Product | Score | Reviews |
|---|---|---|
| **Adobe Analytics** | 9.0/10 | 73 |
| **Medallia Digital Experience Analytics (DXA)** | N/A | N/A |

#### Statistical Tool

| Feature | Adobe Analytics | Medallia Digital Experience Analytics (DXA) | 
|---|---|---|
| **Scripting** | Feature Not Available | Not enough data | 
| **Data Mining** | Feature Not Available | Not enough data | 
| **Algorithms** | Feature Not Available | Not enough data | 

#### Data Analysis

| Feature | Adobe Analytics | Medallia Digital Experience Analytics (DXA) | 
|---|---|---|
| **Analysis** | 9.1 (68 reviews) | Not enough data | 
| **Data Interaction** | 9.0 (66 reviews) | Not enough data | 

#### Decision Making

| Feature | Adobe Analytics | Medallia Digital Experience Analytics (DXA) | 
|---|---|---|
| **Modeling** | Feature Not Available | Not enough data | 
| **Data Visualizations** | 9.0 (67 reviews) | Not enough data | 
| **Report Generation** | 9.0 (68 reviews) | Not enough data | 
| **Data Unification** | 8.9 (65 reviews) | Not enough data | 

#### Generative AI

| Feature | Adobe Analytics | Medallia Digital Experience Analytics (DXA) | 
|---|---|---|
| **AI Text Generation** | 8.8 (39 reviews) | Not enough data | 
| **AI Text Summarization** | 9.1 (39 reviews) | Not enough data | 

### Mobile Analytics

| Product | Score | Reviews |
|---|---|---|
| **Adobe Analytics** | 8.9/10 | 88 |
| **Medallia Digital Experience Analytics (DXA)** | N/A | N/A |

#### Metrics

| Feature | Adobe Analytics | Medallia Digital Experience Analytics (DXA) | 
|---|---|---|
| **Engagement** | 9.0 (77 reviews) | Not enough data | 
| **Exit Tracking** | 8.7 (78 reviews) | Not enough data | 
| **Retention** | Feature Not Available | Not enough data | 
| **Return** | Feature Not Available | Not enough data | 
| **Conversions** | Feature Not Available | Not enough data | 

---
## Categories
**Shared Categories (1):** [Digital Analytics Software](https://www.g2.com/categories/digital-analytics)

**Unique to Adobe Analytics (3):** [Predictive Analytics Software](https://www.g2.com/categories/predictive-analytics), [Mobile App Analytics Tools](https://www.g2.com/categories/mobile-app-analytics), [Audience Intelligence Platforms ](https://www.g2.com/categories/audience-intelligence-platforms)

**Unique to Medallia Digital Experience Analytics (DXA) (4):** [Session Replay Software](https://www.g2.com/categories/session-replay), [Heatmap Tools](https://www.g2.com/categories/heatmap-tools), [A/B Testing Tools](https://www.g2.com/categories/a-b-testing-tools), [Product Analytics Software](https://www.g2.com/categories/product-analytics)


---
## Reviewer Demographics

### By Company Size

| Segment | Adobe Analytics | Medallia Digital Experience Analytics (DXA) | 
|---|---|---|
| **Small-Business** | 27.0% | 14.7% | 
| **Mid-Market** | 29.8% | 35.3% | 
| **Enterprise** | 43.2% | 50.0% | 

### By Industry

#### Adobe Analytics

- **Marketing and Advertising:** 13.4%
- **Information Technology and Services:** 8.0%
- **Financial Services:** 5.6%
- **Computer Software:** 5.3%
- **Retail:** 5.2%
- **Telecommunications:** 3.0%
- **Internet:** 2.9%
- **Hospital & Health Care:** 2.9%
- **Hospitality:** 2.7%
- **Education Management:** 2.5%
- **Other:** 48.6%

#### Medallia Digital Experience Analytics (DXA)

- **Telecommunications:** 14.7%
- **Insurance:** 14.7%
- **Financial Services:** 8.8%
- **Automotive:** 5.9%
- **Retail:** 5.9%
- **Oil & Energy:** 5.9%
- **Accounting:** 2.9%
- **Airlines/Aviation:** 2.9%
- **Banking:** 2.9%
- **Construction:** 2.9%
- **Other:** 32.4%

---
## Alternatives

### Alternatives to Adobe Analytics

- [Google Analytics](https://www.g2.com/products/google-analytics/reviews) — 4.5/5 stars (6848 reviews)
- [Amplitude Analytics](https://www.g2.com/products/amplitude-analytics/reviews) — 4.5/5 stars (2934 reviews)
- [Pendo](https://www.g2.com/products/pendo-io-pendo/reviews) — 4.4/5 stars (1794 reviews)
- [Mixpanel](https://www.g2.com/products/mixpanel/reviews) — 4.5/5 stars (1369 reviews)
- [Heap by Contentsquare](https://www.g2.com/products/heap-by-contentsquare/reviews) — 4.4/5 stars (1097 reviews)
- [Glassbox](https://www.g2.com/products/glassbox/reviews) — 4.9/5 stars (809 reviews)
- [Contentsquare](https://www.g2.com/products/contentsquare/reviews) — 4.6/5 stars (634 reviews)
- [Google Analytics 360](https://www.g2.com/products/google-analytics-360/reviews) — 4.4/5 stars (598 reviews)
- [Fullstory](https://www.g2.com/products/fullstory/reviews) — 4.5/5 stars (1050 reviews)
- [Kissmetrics](https://www.g2.com/products/kissmetrics/reviews) — 4.1/5 stars (168 reviews)

### Alternatives to Medallia Digital Experience Analytics (DXA)

- [Contentsquare](https://www.g2.com/products/contentsquare/reviews) — 4.6/5 stars (634 reviews)
- [Fullstory](https://www.g2.com/products/fullstory/reviews) — 4.5/5 stars (1050 reviews)
- [Glassbox](https://www.g2.com/products/glassbox/reviews) — 4.9/5 stars (809 reviews)
- [Hotjar by Contentsquare](https://www.g2.com/products/hotjar-by-contentsquare/reviews) — 4.3/5 stars (342 reviews)
- [Quantum Metric](https://www.g2.com/products/quantum-metric/reviews) — 4.6/5 stars (271 reviews)
- [Mouseflow](https://www.g2.com/products/mouseflow/reviews) — 4.6/5 stars (690 reviews)
- [Smartlook](https://www.g2.com/products/smartlook/reviews) — 4.6/5 stars (874 reviews)
- [Pendo](https://www.g2.com/products/pendo-io-pendo/reviews) — 4.4/5 stars (1794 reviews)
- [Heap by Contentsquare](https://www.g2.com/products/heap-by-contentsquare/reviews) — 4.4/5 stars (1097 reviews)
- [LogRocket](https://www.g2.com/products/logrocket/reviews) — 4.6/5 stars (2372 reviews)

---
## Top Discussions

### Adobe Analytics

- Title: [What is Adobe Analytics used for?](https://www.g2.com/discussions/what-is-adobe-analytics-used-for) — 2 comments
  > **Top comment:** "Adobe Analytics is used for analysis website performance, user behaviour tracking and real time analytics for the website."
- Title: [What Software Reports Google Shopping Search Term Attribution?](https://www.g2.com/discussions/what-software-reports-google-shopping-search-term-attribution) — 1 comment, 1 upvote
  > **Top comment:** "Adobe Analytics helps track and analyze user behavior across the entire customer journey, but it does not directly capture Google Shopping search terms due..."
- Title: [How I do?](https://www.g2.com/discussions/adobe-analytics-how-i-do) — 1 comment, 1 upvote
  > **Top comment:** "Good"
- Title: [1) Sum of each row on visits and the total number are different. 2) Results 'Unspecified' when create table for traffics from keywords.](https://www.g2.com/discussions/1-sum-of-each-row-on-visits-and-the-total-number-are-different-2-results-unspecified-when-create-table-for-traffics-from-keywords) — 1 comment, 1 upvote
  > **Top comment:** "yes the system metrics like unique visitors will de duplicate the numbers against the dimension and will show accordingly. But user created metrics like..."
- Title: [What else are you using adobe analytics for?](https://www.g2.com/discussions/34437-what-else-are-you-using-adobe-analytics-for) — 1 comment, 1 upvote
  > **Top comment:** "Adobe analytics provides data on how our websites are performing, what site visitors do on the page(s), and how our marketing channels are performing. In..."

### Medallia Digital Experience Analytics (DXA)

No discussions available for this product.

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/adobe-analytics-vs-medallia-digital-experience-analytics-dxa)