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Compare Adobe Analytics and Medallia Digital Experience Analytics (DXA) 
Featured Products
At a Glance
Market Segments
Enterprise (43.6% of reviews)
Enterprise (50.0% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Adobe Analytics
Star Rating
(1,131)4.2 out of 5
Market Segments
Enterprise (43.6% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Adobe AnalyticsMedallia Digital Experience Analytics (DXA)
Star Rating
(36)4.4 out of 5
Market Segments
Enterprise (50.0% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about Medallia Digital Experience Analytics (DXA)Summary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Adobe Analytics excels in providing deep, actionable insights into user behavior, allowing for a detailed understanding of customer journeys across digital touchpoints. Users appreciate the advanced segmentation capabilities that help tailor analyses to specific needs.
- Users say that Medallia Digital Experience Analytics (DXA) shines in its ease of generating insights and powerful data presentations, particularly with features like session replays. This functionality is noted for enhancing the understanding of user interactions and improving overall user experience.
- Reviewers mention that Adobe Analytics is often likened to 'Photoshop for data', with its Analysis Workspace allowing for intuitive drag-and-drop custom visualizations. This flexibility is a significant advantage for users looking to create tailored reports quickly.
- According to verified reviews, Medallia DXA is praised for its strong sentiment analysis capabilities, particularly through social media listening and customer surveys. This feature helps brands gain detailed insights into customer perceptions and product-related feedback.
- Users highlight that while Adobe Analytics has a slightly lower score in ease of use compared to Medallia DXA, it compensates with its speed and reliability in data analysis. Many users find it a trustworthy tool for obtaining genuine insights, which is crucial for data-driven decision-making.
- G2 reviewers note that Medallia DXA has a more favorable score in terms of administration and support, with users appreciating the intuitive interface and helpful customer service. This can be particularly beneficial for teams that require quick onboarding and ongoing assistance.
Pricing
Entry-Level Pricing
Adobe Analytics
No pricing availableMedallia Digital Experience Analytics (DXA)
No pricing availableFree Trial
Adobe Analytics
No trial information availableMedallia Digital Experience Analytics (DXA)
No trial information availableRatings
Meets Requirements
8.6
883
7.8
22
Ease of Use
7.5
939
7.9
22
Ease of Setup
7.2
378
7.8
10
Ease of Admin
7.6
279
8.9
9
Quality of Support
7.8
809
8.6
20
Has the product been a good partner in doing business?
8.0
279
9.5
10
Product Direction (% positive)
7.6
844
8.9
21
Features by Category
Metrics
8.6
606
8.5
10
8.4
600
8.6
11
8.4
606
7.7
11
8.4
580
8.7
10
8.4
565
7.4
9
8.1
543
8.0
10
8.1
563
7.7
10
8.5
569
8.2
10
8.2
534
8.8
11
Reporting
8.3
594
Not enough data
8.3
581
7.4
9
8.2
555
7.9
8
8.4
574
8.3
10
8.1
513
7.6
11
8.0
497
8.5
9
8.5
596
6.9
9
Other
8.4
554
Feature Not Available
8.3
532
Feature Not Available
8.1
500
8.1
9
8.5
549
8.5
8
8.4
477
7.4
7
8.1
435
Not enough data
8.2
460
7.6
7
Agentic AI - Digital Analytics
8.6
41
Not enough data
8.8
41
Not enough data
8.6
41
Not enough data
8.8
42
Not enough data
Administration
8.1
455
Not enough data
8.2
445
Not enough data
8.4
551
Not enough data
8.4
532
Not enough data
User Identification
8.4
206
Not enough data
8.6
210
Not enough data
8.5
202
Not enough data
Tracking & Reporting
8.7
206
Not enough data
8.4
211
Not enough data
8.4
207
Not enough data
8.7
220
Not enough data
8.5
212
Not enough data
8.6
204
Not enough data
Metrics
9.0
80
Not enough data
8.7
81
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
User Behavior
Not enough data
9.0
12
|
Verified
Not enough data
8.3
12
|
Verified
Not enough data
7.7
13
|
Verified
A/B Testing
Not enough data
8.1
9
Not enough data
7.8
6
|
Verified
Not enough data
7.3
10
|
Verified
Not enough data
7.6
9
|
Verified
Visitor Information
Not enough data
8.3
8
|
Verified
Not enough data
7.7
8
|
Verified
Agentic AI - Session Replay
Not enough data
Not enough data
Product Analytics
Not enough data
8.3
5
Not enough data
7.4
7
Not enough data
6.9
6
Not enough data
8.3
7
Not enough data
7.2
6
Not enough data
8.3
7
Not enough data
7.7
5
Not enough data
7.9
8
Agentic AI - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Audiences
9.2
25
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
9.3
25
Not enough data
Data Analysis
Feature Not Available
Not enough data
9.5
25
Not enough data
9.3
25
Not enough data
9.3
25
Not enough data
Administration
9.4
25
Not enough data
8.9
25
Not enough data
9.1
25
Not enough data
Agentic AI - Audience Intelligence Platforms
9.2
23
Not enough data
9.2
23
Not enough data
9.2
23
Not enough data
9.3
23
Not enough data
Computing
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Experimental Design
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - A/B Testing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Heatmap Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
Not enough data
8.1
12
Not enough data
8.9
9
Not enough data
8.5
11
Not enough data
7.4
12
Not enough data
7.6
12
Reporting
Not enough data
7.5
12
Not enough data
8.8
13
Not enough data
8.3
9
Not enough data
8.3
12
Statistical Tool
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Data Analysis
9.1
69
Not enough data
9.0
67
Not enough data
Decision Making
Feature Not Available
Not enough data
9.0
68
Not enough data
9.0
69
Not enough data
9.0
66
Not enough data
Generative AI
8.8
40
Not enough data
9.1
40
Not enough data
Metrics
9.0
80
Not enough data
8.7
81
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Categories
Categories
Shared Categories
Adobe Analytics and Medallia Digital Experience Analytics (DXA) are categorized as Digital Analytics
Unique Categories
Adobe Analytics is categorized as Predictive Analytics, Mobile App Analytics, and Audience Intelligence Platforms
Medallia Digital Experience Analytics (DXA) is categorized as Session Replay, Heatmap Tools, A/B Testing, and Product Analytics
Reviews
Reviewers' Company Size
Adobe Analytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Medallia Digital Experience Analytics (DXA)
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
13.3%
Information Technology and Services
7.9%
Financial Services
5.6%
Retail
5.2%
Computer Software
5.1%
Other
62.8%
Telecommunications
14.7%
Insurance
14.7%
Financial Services
8.8%
Retail
5.9%
Oil & Energy
5.9%
Other
50.0%
Discussions
What is Adobe Analytics used for?
2 Comments
KS
Adobe Analytics is used for analysis website performance, user behaviour tracking and real time analytics for the website.Read more
What else are you using adobe analytics for?
1 Comment
TS
Adobe analytics provides data on how our websites are performing, what site visitors do on the page(s), and how our marketing channels are performing. In...Read more
Medallia Digital Experience Analytics (DXA) has no discussions with answers
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