Introducing G2.ai, the future of software buying.Try now
Compare Adobe Analytics and Matomo (Formerly Piwik) 
Featured Products
Sponsored
You’re seeing this ad based on the product’s relevance to this page. Sponsored content does not receive preferential treatment in any of G2’s ratings.
consumr.ai
Visit Website
At a Glance
Market Segments
Enterprise (43.6% of reviews)
Small-Business (55.6% of reviews)
Entry-Level Pricing
No pricing available
FREE download
Adobe Analytics
Star Rating
(1,129)4.2 out of 5
Market Segments
Enterprise (43.6% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Adobe AnalyticsMatomo (Formerly Piwik)
Star Rating
(91)4.2 out of 5
Market Segments
Small-Business (55.6% of reviews)
Pros & Cons
Entry-Level Pricing
FREE download
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Matomo's custom event tracking feature is highly praised for its flexibility, allowing businesses to tailor tracking to their specific needs, while Adobe Analytics users mention that its standard event tracking is robust but can be less customizable.
- Reviewers mention that Matomo excels in user path tracking, providing clear insights into user journeys, whereas Adobe Analytics users say that while it offers comprehensive user activity history, it can be overwhelming due to the volume of data presented.
- G2 users highlight Matomo's real-time reporting capabilities as a strong point, enabling immediate insights, while users on G2 report that Adobe Analytics' retroactive reporting is beneficial for analyzing past data trends but lacks the immediacy some businesses require.
- Reviewers say that Matomo's audience insights feature is particularly effective for small businesses looking to understand their customer base, while Adobe Analytics users mention that its segmentation tools are more advanced, catering well to enterprise-level needs.
- Users report that Matomo's SEO tools are user-friendly and effective for small to medium-sized businesses, while Adobe Analytics users mention that its campaign tracking is more sophisticated, providing deeper insights into marketing performance.
- Reviewers mention that Matomo's integrations and APIs are straightforward and easy to implement, making it accessible for smaller teams, while Adobe Analytics users report that its API capabilities are powerful but may require more technical expertise to fully leverage.
Pricing
Entry-Level Pricing
Adobe Analytics
No pricing availableMatomo (Formerly Piwik)
On-Premise (Self-Hosted)
FREE download
GPL v3+ licensed. Premium Features & Support options available.
Read more on whether On-Premise is right for you: https://matomo.org/what-is-on-premise/
Downloadable digital analytics plaform that runs on your servers and database and you 100% own the data.
Free Trial
Adobe Analytics
No trial information availableMatomo (Formerly Piwik)
Free Trial is available
Ratings
Meets Requirements
8.6
882
8.5
76
Ease of Use
7.5
938
8.0
78
Ease of Setup
7.2
377
7.6
49
Ease of Admin
7.6
279
7.9
47
Quality of Support
7.8
808
7.7
48
Has the product been a good partner in doing business?
8.0
279
8.4
30
Product Direction (% positive)
7.6
843
8.2
76
Features by Category
Metrics
8.6
605
8.5
61
8.4
599
8.4
56
8.4
605
8.7
57
8.4
579
8.5
60
8.4
564
8.2
55
8.1
542
8.1
49
8.1
562
8.1
51
8.5
568
7.9
46
8.2
533
7.4
37
Reporting
8.3
593
8.3
57
8.3
580
8.1
40
8.1
554
8.2
42
8.4
573
7.8
48
8.1
512
8.1
37
8.0
496
8.0
42
8.5
595
8.3
54
Other
8.4
553
8.4
55
8.3
531
8.5
52
8.1
499
7.8
41
8.5
548
8.2
44
8.4
476
7.9
30
8.0
434
7.4
22
8.2
459
8.3
40
Agentic AI - Digital Analytics
8.5
40
Not enough data
8.8
40
Not enough data
8.6
40
Not enough data
8.7
41
Not enough data
Administration
8.1
454
8.4
38
8.2
444
7.8
34
8.4
550
8.5
49
8.4
531
8.9
54
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
User Identification
8.4
206
Not enough data
8.6
210
Not enough data
8.5
202
Not enough data
Tracking & Reporting
8.7
206
Not enough data
8.4
211
Not enough data
8.4
207
Not enough data
8.7
220
Not enough data
8.5
212
Not enough data
8.6
204
Not enough data
Metrics
9.0
80
Not enough data
8.7
81
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Audiences
9.2
24
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
9.2
24
Not enough data
Data Analysis
Feature Not Available
Not enough data
9.5
24
Not enough data
9.3
24
Not enough data
9.2
24
Not enough data
Administration
9.4
24
Not enough data
8.9
24
Not enough data
9.1
24
Not enough data
Agentic AI - Audience Intelligence Platforms
9.2
22
Not enough data
9.2
22
Not enough data
9.2
22
Not enough data
9.3
22
Not enough data
Statistical Tool
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Data Analysis
9.1
68
Not enough data
9.0
66
Not enough data
Decision Making
Feature Not Available
Not enough data
9.0
67
Not enough data
9.0
68
Not enough data
9.0
65
Not enough data
Generative AI
8.8
39
Not enough data
9.1
39
Not enough data
Tools
Not enough data
8.2
13
Not enough data
9.3
20
Not enough data
8.7
15
Metrics
Not enough data
9.1
18
Not enough data
8.9
20
Not enough data
9.2
19
Not enough data
9.0
19
Not enough data
9.0
17
Not enough data
8.6
14
Agentic AI - Content Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Metrics
9.0
80
Not enough data
8.7
81
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Categories
Categories
Shared Categories
Adobe Analytics and Matomo (Formerly Piwik) are categorized as Digital Analytics
Unique Categories
Adobe Analytics is categorized as Predictive Analytics, Mobile App Analytics, and Audience Intelligence Platforms
Matomo (Formerly Piwik) is categorized as Content Analytics
Reviews
Reviewers' Company Size
Adobe Analytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Matomo (Formerly Piwik)
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
13.3%
Information Technology and Services
7.9%
Financial Services
5.6%
Retail
5.2%
Computer Software
5.2%
Other
62.8%
Marketing and Advertising
15.1%
Computer Software
10.5%
Internet
9.3%
Information Technology and Services
9.3%
Retail
4.7%
Other
51.2%
Discussions
What is Adobe Analytics used for?
2 Comments
KS
Adobe Analytics is used for analysis website performance, user behaviour tracking and real time analytics for the website.Read more
What else are you using adobe analytics for?
1 Comment
TS
Adobe analytics provides data on how our websites are performing, what site visitors do on the page(s), and how our marketing channels are performing. In...Read more
Is the data your own?
3 Comments
BT
If by security and privacy reasons you refer to GDPR framework, yes, Matomo has its privacy by design feature, allowing you to use this tool in complete...Read more
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
