Compare Adobe Analytics and Matomo (Formerly Piwik) 
Featured Products
At a Glance
Market Segments
Enterprise (43.5% of reviews)
Small-Business (54.8% of reviews)
Entry-Level Pricing
No pricing available
FREE download
Adobe Analytics
Star Rating
(1,204)4.2 out of 5
Market Segments
Enterprise (43.5% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Adobe AnalyticsMatomo (Formerly Piwik)
Star Rating
(95)4.2 out of 5
Market Segments
Small-Business (54.8% of reviews)
Pros & Cons
Entry-Level Pricing
FREE download
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Adobe Analytics excels in providing deep, actionable insights into user behavior, allowing for a detailed understanding of customer journeys across various digital touchpoints. Users appreciate the advanced segmentation capabilities that help them tailor their analysis effectively.
- Users say Matomo stands out for its ease of use and simplicity, with many finding it more intuitive than other analytics tools. The open-source nature of Matomo gives users greater control over their data and implementation, which is particularly beneficial for those concerned about GDPR compliance.
- According to verified reviews, Adobe Analytics is often likened to 'Photoshop for data', thanks to its Analysis Workspace that allows users to easily create custom visualizations. This flexibility is a significant advantage for users who need to manipulate data quickly and efficiently.
- Reviewers mention that while Matomo offers a free download, which is appealing for small businesses, Adobe Analytics has a more robust feature set that caters to enterprise-level needs, making it a preferred choice for larger organizations looking for comprehensive analytics solutions.
- Users appreciate Matomo's independence from proprietary solutions, highlighting its ability to be hosted on private servers. This feature is particularly attractive for businesses that prioritize data privacy and want to manage every aspect of their analytics data gathering.
- G2 reviewers note that Adobe Analytics has a higher overall G2 Score, reflecting its strong market presence and user satisfaction. However, Matomo's recent feedback emphasizes its precision and user-friendly interface, making it a solid choice for small businesses looking for straightforward analytics without the complexity of larger platforms.
Pricing
Entry-Level Pricing
Adobe Analytics
No pricing availableMatomo (Formerly Piwik)
On-Premise (Self-Hosted)
FREE download
GPL v3+ licensed. Premium Features & Support options available.
Read more on whether On-Premise is right for you: https://matomo.org/what-is-on-premise/
Downloadable digital analytics plaform that runs on your servers and database and you 100% own the data.
Free Trial
Adobe Analytics
No trial information availableMatomo (Formerly Piwik)
Free Trial is available
Ratings
Meets Requirements
8.6
899
8.4
79
Ease of Use
7.5
962
8.0
81
Ease of Setup
7.2
400
7.6
52
Ease of Admin
7.6
282
7.9
48
Quality of Support
7.8
825
7.7
48
Has the product been a good partner in doing business?
8.0
282
8.4
31
Product Direction (% positive)
7.5
857
8.1
79
Features by Category
Metrics
8.6
609
8.5
62
8.5
599
8.5
57
8.4
604
8.8
58
8.4
577
8.5
60
8.4
565
8.2
58
8.1
539
8.1
49
8.1
559
8.1
51
8.5
567
7.9
46
8.2
532
7.5
38
Reporting
8.3
599
8.3
58
8.3
578
8.1
40
8.2
554
8.2
42
8.4
576
7.9
49
8.1
511
8.1
37
8.0
495
8.0
42
8.5
607
8.3
55
Other
8.4
552
8.4
55
8.3
528
8.5
52
8.1
496
7.8
41
8.5
547
8.3
45
8.4
473
7.9
30
8.0
431
7.4
22
8.2
456
8.3
40
Agentic AI - Digital Analytics
8.3
41
Not enough data
8.7
40
Not enough data
8.5
40
Not enough data
8.8
42
Not enough data
Administration
8.1
459
8.4
38
8.2
441
7.8
34
8.4
555
8.5
49
8.4
528
8.9
54
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
User Identification
8.3
202
Not enough data
8.6
206
Not enough data
8.5
198
Not enough data
Tracking & Reporting
8.7
202
Not enough data
8.4
208
Not enough data
8.4
204
Not enough data
8.7
216
Not enough data
8.5
208
Not enough data
8.6
200
Not enough data
Metrics
9.0
76
Not enough data
8.7
77
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Audiences
9.1
23
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
9.3
23
Not enough data
Data Analysis
Feature Not Available
Not enough data
9.5
23
Not enough data
9.2
23
Not enough data
9.2
23
Not enough data
Administration
9.3
23
Not enough data
8.8
23
Not enough data
9.1
23
Not enough data
Agentic AI - Audience Intelligence Platforms
9.1
21
Not enough data
9.1
21
Not enough data
9.1
21
Not enough data
9.2
21
Not enough data
Statistical Tool
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Data Analysis
9.1
67
Not enough data
8.9
65
Not enough data
Decision Making
Feature Not Available
Not enough data
9.0
66
Not enough data
9.0
67
Not enough data
8.9
64
Not enough data
Generative AI
8.8
38
Not enough data
9.0
38
Not enough data
Tools
Not enough data
8.2
13
Not enough data
9.3
20
Not enough data
8.7
15
Metrics
Not enough data
9.1
18
Not enough data
8.9
20
Not enough data
9.2
19
Not enough data
9.0
19
Not enough data
9.0
17
Not enough data
8.6
14
Agentic AI - Content Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Metrics
9.0
76
Not enough data
8.7
77
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Categories
Categories
Shared Categories
Adobe Analytics and Matomo (Formerly Piwik) are categorized as Digital Analytics
Unique Categories
Adobe Analytics is categorized as Predictive Analytics, Mobile App Analytics, and Audience Intelligence Platforms
Matomo (Formerly Piwik) is categorized as Content Analytics
Reviews
Reviewers' Company Size
Adobe Analytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Matomo (Formerly Piwik)
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
13.4%
Information Technology and Services
7.8%
Financial Services
5.7%
Retail
5.2%
Computer Software
5.2%
Other
62.6%
Marketing and Advertising
14.6%
Computer Software
11.2%
Information Technology and Services
9.0%
Internet
9.0%
Retail
4.5%
Other
51.7%
Discussions
What is Adobe Analytics used for?
2 Comments
KS
Adobe Analytics is used for analysis website performance, user behaviour tracking and real time analytics for the website.Read more
What Software Reports Google Shopping Search Term Attribution?
1 Comment
PP
Adobe Analytics helps track and analyze user behavior across the entire customer journey, but it does not directly capture Google Shopping search terms due...Read more
Is the data your own?
3 Comments
WM
What happens with the data you collect ? It's yours, it's hosted on your server, in your database, and yours to use or do with for whatever reason you need...Read more
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