Compare Adobe Analytics and Looker 
Featured Products
At a Glance
Market Segments
Enterprise (43.3% of reviews)
Mid-Market (60.8% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Adobe Analytics
Star Rating
(1,151)4.2 out of 5
Market Segments
Enterprise (43.3% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Adobe AnalyticsLooker
Star Rating
(1,613)4.4 out of 5
Market Segments
Mid-Market (60.8% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about LookerSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Adobe Analytics excels in handling large datasets, with users praising its ability to process complex attribution queries effectively. One user highlighted its "unsurpassed" Analysis Workspace, which allows for intuitive drag-and-drop functionality, making it a powerful tool for detailed analysis.
- Users say that Looker stands out for its user-friendly interface, enabling non-technical users to create charts and dashboards with ease. Reviewers appreciate its focus on visibility and consistency, noting that it helps ensure data accuracy by only displaying relevant information.
- According to verified reviews, Adobe Analytics has a slight edge in overall user satisfaction, reflected in its higher G2 Score. Users find it straightforward and effective for tracking user behavior, with one reviewer mentioning its "smooth, clear" interface that simplifies data interpretation.
- Reviewers mention that Looker's semantic modeling layer, LookML, provides excellent governance for analytics, allowing teams to define metrics centrally. This feature significantly reduces errors and saves development time, making it a valuable asset for organizations focused on data integrity.
- Users highlight that Adobe Analytics offers robust reporting capabilities, with its ability to collect data from various sources and generate tailored analytical reports. This flexibility is particularly beneficial for businesses needing detailed insights into user interactions.
- G2 reviewers note that while Looker is praised for its ease of use and setup, Adobe Analytics faces some challenges in these areas, with users reporting a steeper learning curve. However, once mastered, Adobe's comprehensive features can provide deep insights that are highly valued in enterprise environments.
Pricing
Entry-Level Pricing
Adobe Analytics
No pricing availableLooker
No pricing availableFree Trial
Adobe Analytics
No trial information availableLooker
Free Trial is available
Ratings
Meets Requirements
8.6
893
8.7
1,103
Ease of Use
7.5
950
8.3
1,108
Ease of Setup
7.2
389
8.2
586
Ease of Admin
7.6
283
8.3
431
Quality of Support
7.8
819
8.6
941
Has the product been a good partner in doing business?
8.0
283
8.9
409
Product Direction (% positive)
7.6
854
8.7
1,035
Features by Category
Reports
Not enough data
8.6
664
|
Verified
Not enough data
8.2
616
|
Verified
Not enough data
8.2
661
|
Verified
Not enough data
8.3
529
|
Verified
Not enough data
8.7
665
|
Verified
Self Service
Not enough data
8.4
622
|
Verified
Not enough data
8.6
639
|
Verified
Not enough data
8.4
612
|
Verified
Not enough data
8.1
616
|
Verified
Not enough data
8.3
590
|
Verified
Not enough data
7.7
501
|
Verified
Advanced Analytics
Not enough data
7.6
430
|
Verified
Not enough data
8.4
632
|
Verified
Not enough data
8.0
514
|
Verified
Building Reports
Not enough data
8.3
385
|
Verified
Not enough data
8.4
398
|
Verified
Not enough data
8.1
356
|
Verified
Not enough data
8.1
329
|
Verified
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reports
Not enough data
8.6
664
|
Verified
Not enough data
8.2
616
|
Verified
Not enough data
8.2
661
|
Verified
Not enough data
8.3
529
|
Verified
Not enough data
8.7
665
|
Verified
Reports
Not enough data
8.5
111
Not enough data
8.5
108
Not enough data
8.0
103
Generative AI
Not enough data
7.0
101
Not enough data
7.1
101
Visualization
Not enough data
8.5
115
Not enough data
8.4
111
Not enough data
8.7
114
Not enough data
8.3
110
Data Updates
Not enough data
8.1
108
Not enough data
8.3
106
Collaboration
Not enough data
8.4
108
Not enough data
8.0
107
Not enough data
8.0
103
Data Updates
Not enough data
7.9
138
Not enough data
8.0
141
Not enough data
8.5
144
Reports
Not enough data
8.6
664
|
Verified
Not enough data
8.2
616
|
Verified
Not enough data
8.2
661
|
Verified
Not enough data
8.3
529
|
Verified
Not enough data
8.7
665
|
Verified
Data Preparation
Not enough data
8.3
286
|
Verified
Not enough data
8.3
264
|
Verified
Data Modeling and Blending
Not enough data
8.5
312
|
Verified
Not enough data
8.7
330
|
Verified
Not enough data
8.3
312
|
Verified
Generative AI
Not enough data
7.1
89
Not enough data
7.1
87
Agentic AI - Analytics Platforms
Not enough data
7.3
41
Not enough data
7.4
40
Not enough data
7.4
40
Not enough data
7.1
40
Not enough data
7.4
41
Not enough data
7.5
40
Not enough data
7.7
39
Self Service
Not enough data
8.4
622
|
Verified
Not enough data
8.6
639
|
Verified
Not enough data
8.4
612
|
Verified
Not enough data
8.1
616
|
Verified
Not enough data
8.3
590
|
Verified
Not enough data
7.7
501
|
Verified
Deployment & Integration - Analytics Platforms
Not enough data
8.1
39
Not enough data
8.2
37
Not enough data
7.7
35
Not enough data
8.3
43
Advanced Analytics
Not enough data
7.6
430
|
Verified
Not enough data
8.4
632
|
Verified
Not enough data
8.0
514
|
Verified
Performance & Scalability - Analytics Platforms
Not enough data
7.7
45
Not enough data
8.0
36
Advanced Analytics & Modeling - Analytics Platforms
Not enough data
8.2
41
Not enough data
7.2
35
Not enough data
7.4
36
Agentic AI Capabilities - Analytics Platforms
Not enough data
7.2
35
Not enough data
7.5
36
Not enough data
7.7
35
Not enough data
7.4
35
Personalized Intelligence - Analytics Platforms
Not enough data
7.6
35
Not enough data
7.3
36
Not enough data
7.6
35
Building Reports
Not enough data
8.3
385
|
Verified
Not enough data
8.4
398
|
Verified
Not enough data
8.1
356
|
Verified
Not enough data
8.1
329
|
Verified
Reports
Not enough data
8.6
664
|
Verified
Not enough data
8.2
616
|
Verified
Not enough data
8.2
661
|
Verified
Not enough data
8.3
529
|
Verified
Not enough data
8.7
665
|
Verified
Self Service
Not enough data
8.4
622
|
Verified
Not enough data
8.6
639
|
Verified
Not enough data
8.4
612
|
Verified
Not enough data
8.1
616
|
Verified
Not enough data
8.3
590
|
Verified
Not enough data
7.7
501
|
Verified
Building Reports
Not enough data
8.3
385
|
Verified
Not enough data
8.4
398
|
Verified
Not enough data
8.1
356
|
Verified
Not enough data
8.1
329
|
Verified
Metrics
8.6
609
8.8
240
8.4
601
8.7
240
8.4
606
8.4
226
8.4
580
8.4
228
8.4
565
8.4
217
8.1
542
8.3
227
8.1
562
8.4
221
8.5
569
8.5
232
8.2
535
8.3
224
Reporting
8.3
598
8.4
243
8.3
580
Feature Not Available
8.2
556
8.6
244
8.4
577
8.5
247
8.1
513
8.1
201
8.0
497
8.4
207
8.5
599
9.0
256
Other
8.4
555
8.7
228
8.3
531
8.6
211
8.1
499
8.4
203
8.5
550
8.7
217
8.4
476
8.7
209
8.0
434
8.2
181
8.2
459
8.3
193
Agentic AI - Digital Analytics
8.5
40
7.6
16
8.8
40
7.9
16
8.5
40
7.9
17
8.7
41
8.0
17
Administration
8.1
456
8.4
219
8.2
444
8.4
196
8.4
554
8.5
248
8.4
531
8.6
242
User Identification
8.3
205
Not enough data
8.6
209
Not enough data
8.5
201
Not enough data
Tracking & Reporting
8.7
205
Not enough data
8.4
211
Not enough data
8.4
207
Not enough data
8.7
219
Not enough data
8.5
211
Not enough data
8.6
203
Not enough data
Metrics
8.9
79
Not enough data
8.7
80
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Audiences
9.2
24
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
9.2
24
Not enough data
Data Analysis
Feature Not Available
Not enough data
9.5
24
Not enough data
9.2
24
Not enough data
9.2
24
Not enough data
Administration
9.4
24
Not enough data
8.9
24
Not enough data
9.1
24
Not enough data
Agentic AI - Audience Intelligence Platforms
9.2
22
Not enough data
9.2
22
Not enough data
9.2
22
Not enough data
9.2
22
Not enough data
Agentic AI - Sales Analytics
Not enough data
7.2
12
Not enough data
7.8
12
Not enough data
6.9
12
Not enough data
7.6
13
Not enough data
7.5
12
Data Sourcing
Not enough data
8.8
206
Not enough data
8.8
222
Not enough data
8.6
190
Not enough data
8.8
227
Not enough data
8.7
210
Predictive Analytics
Not enough data
8.3
154
Not enough data
8.2
150
Not enough data
8.2
148
Not enough data
8.1
165
Sales Management
Not enough data
8.4
162
Not enough data
8.2
141
Not enough data
8.6
171
Not enough data
8.7
169
Statistical Tool
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Data Analysis
9.1
68
Not enough data
9.0
66
Not enough data
Decision Making
Feature Not Available
Not enough data
9.0
67
Not enough data
9.0
68
Not enough data
8.9
65
Not enough data
Generative AI
8.8
39
Not enough data
9.1
39
Not enough data
Marketing Operations
Not enough data
8.6
222
|
Verified
Not enough data
8.7
241
|
Verified
Not enough data
8.5
228
|
Verified
Not enough data
8.9
245
|
Verified
Not enough data
8.4
130
Not enough data
Feature Not Available
Campaign Activity
Not enough data
8.6
231
|
Verified
Not enough data
8.8
261
|
Verified
Not enough data
8.5
213
|
Verified
Not enough data
8.5
214
|
Verified
Not enough data
8.4
200
|
Verified
Not enough data
7.9
120
|
Verified
Agentic AI - Marketing Analytics
Not enough data
6.8
14
Not enough data
7.7
15
Not enough data
7.4
15
Metrics
8.9
79
Not enough data
8.7
80
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Categories
Categories
Shared Categories
Adobe Analytics and Looker are categorized as Digital Analytics
Unique Categories
Adobe Analytics is categorized as Predictive Analytics, Mobile App Analytics, and Audience Intelligence Platforms
Looker is categorized as Sales Analytics, Marketing Analytics, Embedded Business Intelligence, Analytics Platforms, and Data Visualization
Reviews
Reviewers' Company Size
Adobe Analytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Looker
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
13.4%
Information Technology and Services
7.9%
Financial Services
5.7%
Retail
5.2%
Computer Software
5.2%
Other
62.6%
Computer Software
11.6%
Information Technology and Services
11.2%
Marketing and Advertising
8.2%
Financial Services
7.6%
Internet
6.1%
Other
55.3%
Discussions
What is Adobe Analytics used for?
2 Comments
KS
Adobe Analytics is used for analysis website performance, user behaviour tracking and real time analytics for the website.Read more
What else are you using adobe analytics for?
1 Comment
TS
Adobe analytics provides data on how our websites are performing, what site visitors do on the page(s), and how our marketing channels are performing. In...Read more
Is looker an ETL tool?
3 Comments
AP
No, Looker is not an ETL tool. It is a Business Intelligence (BI) and Data Analytics platform that helps users visualize, explore and analyze data.Read more
Best way to start on visualizations?
2 Comments
AG
Looker has a built-in set of visualizations that you can automatically apply to any dataset that they work with. Once you setup your initial connection to a...Read more
Which databases does Looker work with?
1 Comment
Official Response from Looker
Looker works with any SQL readable data store, including Hadoop. Looker sits in-database allowing you to access all of your row level data and leverage the...Read more
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