# Adobe Analytics, KNIME vs Google Analytics 360 Comparison

| | Adobe Analytics | KNIME | Google Analytics 360 | 
|---|---|---|---|
| **Star Rating** | 4.2 out of 5 | 4.4 out of 5 | 4.4 out of 5 | 
| **Total Reviews** | 1,218 | 84 | 598 | 
| **Largest Market Segment** | Enterprise (43.2% of reviews) | Enterprise (42.7% of reviews) | Small-Business (50.2% of reviews) | 
| **Entry Level Price** | No pricing available | Free | No pricing available | 

---
## Top Pros & Cons

### Adobe Analytics

Pros:
- Insights (84 reviews)
- Analytics (77 reviews)

Cons:
- Learning Curve (51 reviews)
- Steep Learning Curve (27 reviews)

### KNIME

Pros:
- Ease of Use (7 reviews)
- Coding Ease (4 reviews)

Cons:
- Learning Difficulty (3 reviews)
- Memory Usage (3 reviews)

### Google Analytics 360

Pros:
- Insights (6 reviews)
- Easy Integrations (5 reviews)

Cons:
- Learning Curve (4 reviews)
- Cluttered Interface (2 reviews)

---
## Ratings Comparison
| Rating | Adobe Analytics | KNIME | Google Analytics 360 | 
|---|---|---|---|
  | **Meets Requirements** | 8.6 (911 reviews) | 8.6 (74 reviews) | 8.8 (451 reviews) | 
  | **Ease of Use** | 7.5 (975 reviews) | 8.3 (74 reviews) | 8.1 (454 reviews) | 
  | **Ease of Setup** | 7.2 (413 reviews) | 8.1 (31 reviews) | 8.0 (200 reviews) | 
  | **Ease of Admin** | 7.6 (282 reviews) | 7.9 (16 reviews) | 8.4 (189 reviews) | 
  | **Quality of Support** | 7.8 (834 reviews) | 8.2 (66 reviews) | 8.0 (410 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.0 (282 reviews) | 8.1 (14 reviews) | 8.5 (185 reviews) | 
  | **Product Direction (% positive)** | 7.6 (866 reviews) | 8.5 (72 reviews) | 8.4 (435 reviews) | 

---
## Pricing

### Adobe Analytics

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

### KNIME

#### Entry-Level Pricing

Plan: KNIME Analytics Platform

Price: Free

Description: Build and run workflows locally on your desktop

Key Features:
- Connect to 300+ data sources and services
- Process & analyze data of any size or type — numerical, categorical, text, images, time-series, or even molecule or network data
- Perform analytics of any complexity — from simple analytics to statistical analysis to leveraging machine learning and GenAI

[Browse all 4 editions](https://www.g2.com/products/knime-analytics-platform/pricing)

#### Free Trial

Yes

### Google Analytics 360

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

---
## Features Comparison By Category

### Analytics Platforms

| Product | Score | Reviews |
|---|---|---|
| **Adobe Analytics** | N/A | N/A |
| **KNIME** | 8.6/10 | 20 |
| **Google Analytics 360** | N/A | N/A |

#### Reports

| Feature | Adobe Analytics | KNIME | Google Analytics 360 | 
|---|---|---|---|
| **Reports Interface** | Not enough data | 8.2 (17 reviews) | Not enough data | 
| **Steps to Answer** | Not enough data | 8.3 (17 reviews) | Not enough data | 
| **Graphs and Charts** | Not enough data | 8.3 (18 reviews) | Not enough data | 
| **Score Cards** | Not enough data | 8.2 (16 reviews) | Not enough data | 
| **Dashboards** | Not enough data | 8.2 (16 reviews) | Not enough data | 

#### Data Preparation

| Feature | Adobe Analytics | KNIME | Google Analytics 360 | 
|---|---|---|---|
| **Connectors** | Not enough data | Not enough data | Not enough data | 
| **Data Governance** | Not enough data | Not enough data | Not enough data | 

#### Data Modeling and Blending

| Feature | Adobe Analytics | KNIME | Google Analytics 360 | 
|---|---|---|---|
| **Data Querying** | Not enough data | Not enough data | Not enough data | 
| **Data Filtering** | Not enough data | Not enough data | Not enough data | 
| **Data Blending** | Not enough data | Not enough data | Not enough data | 

#### Generative AI

| Feature | Adobe Analytics | KNIME | Google Analytics 360 | 
|---|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | Not enough data | 
| **AI Text Summarization** | Not enough data | Not enough data | Not enough data | 

#### Agentic AI - Analytics Platforms

| Feature | Adobe Analytics | KNIME | Google Analytics 360 | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | 

#### Self Service 

| Feature | Adobe Analytics | KNIME | Google Analytics 360 | 
|---|---|---|---|
| **Calculated Fields** | Not enough data | 8.8 (17 reviews) | Not enough data | 
| **Data Column Filtering** | Not enough data | 9.1 (17 reviews) | Not enough data | 
| **Data Discovery** | Not enough data | 8.7 (17 reviews) | Not enough data | 
| **Search** | Not enough data | 8.2 (16 reviews) | Not enough data | 
| **Collaboration / Workflow** | Not enough data | 7.5 (17 reviews) | Not enough data | 
| **Automodeling** | Not enough data | 8.7 (17 reviews) | Not enough data | 

#### Deployment & Integration - Analytics Platforms

| Feature | Adobe Analytics | KNIME | Google Analytics 360 | 
|---|---|---|---|
| **No-code Dashboard Builder** | Not enough data | Not enough data | Not enough data | 
| **Report Scheduling and Automation** | Not enough data | Not enough data | Not enough data | 
| **Embedded Analytics and White-labeling** | Not enough data | Not enough data | Not enough data | 
| **Data Source Connectivity** | Not enough data | Not enough data | Not enough data | 

#### Advanced Analytics

| Feature | Adobe Analytics | KNIME | Google Analytics 360 | 
|---|---|---|---|
| **Predictive Analytics** | Not enough data | 9.4 (17 reviews) | Not enough data | 
| **Data Visualization** | Not enough data | 8.2 (18 reviews) | Not enough data | 
| **Big Data Services** | Not enough data | 7.9 (17 reviews) | Not enough data | 

#### Performance & Scalability - Analytics Platforms

| Feature | Adobe Analytics | KNIME | Google Analytics 360 | 
|---|---|---|---|
| **Large data handling and Query Speed** | Not enough data | Not enough data | Not enough data | 
| **Concurrent User Support** | Not enough data | Not enough data | Not enough data | 

#### Advanced Analytics & Modeling - Analytics Platforms

| Feature | Adobe Analytics | KNIME | Google Analytics 360 | 
|---|---|---|---|
| **Data Modeling and Governance** | Not enough data | Not enough data | Not enough data | 
| **Notebook and Script Integration** | Not enough data | Not enough data | Not enough data | 
| **Built-in Predictive and Statistical Models** | Not enough data | Not enough data | Not enough data | 

#### Agentic AI Capabilities - Analytics Platforms

| Feature | Adobe Analytics | KNIME | Google Analytics 360 | 
|---|---|---|---|
| **Auto-generated Insights and Narratives** | Not enough data | Not enough data | Not enough data | 
| **Natural Language Queries** | Not enough data | Not enough data | Not enough data | 
| **Proactive KPI Monitoring and Alerts** | Not enough data | Not enough data | Not enough data | 
| **AI Agents for Analytical Follow-ups** | Not enough data | Not enough data | Not enough data | 

#### Personalized Intelligence - Analytics Platforms

| Feature | Adobe Analytics | KNIME | Google Analytics 360 | 
|---|---|---|---|
| **Behavioral Learning for Contextual Query Refinement** | Not enough data | Not enough data | Not enough data | 
| **Role-based Insight Personalization** | Not enough data | Not enough data | Not enough data | 
| **Conversational and Prompt-based Analytics** | Not enough data | Not enough data | Not enough data | 

#### Building Reports

| Feature | Adobe Analytics | KNIME | Google Analytics 360 | 
|---|---|---|---|
| **Data Transformation** | Not enough data | Not enough data | Not enough data | 
| **Data Modeling** | Not enough data | Not enough data | Not enough data | 
| **WYSIWYG Report Design** | Not enough data | Not enough data | Not enough data | 
| **Integration APIs** | Not enough data | Not enough data | Not enough data | 

### Digital Analytics

| Product | Score | Reviews |
|---|---|---|
| **Adobe Analytics** | 8.3/10 | 738 |
| **KNIME** | N/A | N/A |
| **Google Analytics 360** | 8.4/10 | 379 |

#### Metrics

| Feature | Adobe Analytics | KNIME | Google Analytics 360 | 
|---|---|---|---|
| **Sessions - Digital Analytics** | 8.6 (610 reviews) | Not enough data | 8.7 (325 reviews) | 
| **Engagement** | 8.5 (601 reviews) | Not enough data | 8.5 (333 reviews) | 
| **Entry and Exit Pages** | 8.4 (605 reviews) | Not enough data | 8.5 (323 reviews) | 
| **Standard Event Tracking** | 8.4 (578 reviews) | Not enough data | 8.6 (305 reviews) | 
| **Custom Event Tracking** | 8.5 (567 reviews) | Not enough data | 8.4 (299 reviews) | 
| **Retention** | 8.1 (540 reviews) | Not enough data | 8.4 (304 reviews) | 
| **Return** | 8.1 (560 reviews) | Not enough data | 8.2 (303 reviews) | 
| **Conversions** | 8.5 (571 reviews) | Not enough data | 8.4 (311 reviews) | 
| **Funnels** | 8.2 (535 reviews) | Not enough data | 8.2 (288 reviews) | 

#### Reporting

| Feature | Adobe Analytics | KNIME | Google Analytics 360 | 
|---|---|---|---|
| **Real-Time Reporting** | 8.3 (603 reviews) | Not enough data | Feature Not Available | 
| **Trending** | 8.3 (580 reviews) | Not enough data | 8.6 (310 reviews) | 
| **Retroactive Reporting** | 8.2 (555 reviews) | Not enough data | 8.4 (279 reviews) | 
| **Segmentation** | 8.4 (582 reviews) | Not enough data | 8.5 (297 reviews) | 
| **Mobile Reporting** | 8.1 (512 reviews) | Not enough data | 8.4 (291 reviews) | 
| **Unification Across Devices** | 8.0 (496 reviews) | Not enough data | 8.2 (268 reviews) | 
| **Custom Reports and Dashboards** | 8.5 (615 reviews) | Not enough data | 8.6 (315 reviews) | 

#### Other

| Feature | Adobe Analytics | KNIME | Google Analytics 360 | 
|---|---|---|---|
| **User Data** | 8.5 (554 reviews) | Not enough data | 8.5 (301 reviews) | 
| **Site Search Reporting** | 8.3 (529 reviews) | Not enough data | 8.4 (306 reviews) | 
| **Load Time Monitoring** | 8.1 (497 reviews) | Not enough data | 8.3 (291 reviews) | 
| **Campaign Tracking** | 8.5 (552 reviews) | Not enough data | 8.6 (304 reviews) | 
| **E-Commerce** | 8.4 (474 reviews) | Not enough data | 8.5 (267 reviews) | 
| **Promotional Messages** | 8.1 (432 reviews) | Not enough data | 8.2 (248 reviews) | 
| **Administration Alerts** | 8.2 (457 reviews) | Not enough data | 8.3 (266 reviews) | 

#### Agentic AI - Digital Analytics

| Feature | Adobe Analytics | KNIME | Google Analytics 360 | 
|---|---|---|---|
| **Autonomous Task Execution** | 8.4 (42 reviews) | Not enough data | Not enough data | 
| **Cross-system Integration** | 8.7 (41 reviews) | Not enough data | Not enough data | 
| **Proactive Assistance** | 8.5 (41 reviews) | Not enough data | Not enough data | 
| **Decision Making** | 8.8 (43 reviews) | Not enough data | Not enough data | 

#### Administration

| Feature | Adobe Analytics | KNIME | Google Analytics 360 | 
|---|---|---|---|
| **API / Integrations** | 8.1 (463 reviews) | Not enough data | 8.5 (246 reviews) | 
| **QA Testing** | 8.2 (442 reviews) | Not enough data | 8.2 (243 reviews) | 
| **Performance and Reliability** | 8.4 (563 reviews) | Not enough data | 8.6 (295 reviews) | 
| **User, Role, and Access Management** | 8.4 (529 reviews) | Not enough data | 8.6 (293 reviews) | 

### Mobile App Analytics

| Product | Score | Reviews |
|---|---|---|
| **Adobe Analytics** | 8.6/10 | 260 |
| **KNIME** | N/A | N/A |
| **Google Analytics 360** | 8.8/10 | 131 |

#### User Identification

| Feature | Adobe Analytics | KNIME | Google Analytics 360 | 
|---|---|---|---|
| **Demographics** | 8.4 (203 reviews) | Not enough data | 9.1 (112 reviews) | 
| **User Segmentation** | 8.6 (207 reviews) | Not enough data | 9.0 (109 reviews) | 
| **Geolocation** | 8.6 (199 reviews) | Not enough data | 9.0 (104 reviews) | 

#### Tracking & Reporting

| Feature | Adobe Analytics | KNIME | Google Analytics 360 | 
|---|---|---|---|
| **Custom Event Tracking** | 8.7 (203 reviews) | Not enough data | 8.9 (99 reviews) | 
| **Real-Time Insights** | 8.4 (209 reviews) | Not enough data | 8.8 (110 reviews) | 
| **Attribution** | 8.4 (205 reviews) | Not enough data | 8.9 (103 reviews) | 
| **Dashboard** | 8.7 (217 reviews) | Not enough data | 9.0 (109 reviews) | 
| **User Path Tracking** | 8.5 (209 reviews) | Not enough data | 8.8 (104 reviews) | 
| **User Activity History** | 8.6 (201 reviews) | Not enough data | 8.8 (101 reviews) | 

#### Metrics

| Feature | Adobe Analytics | KNIME | Google Analytics 360 | 
|---|---|---|---|
| **Engagement** | 9.0 (77 reviews) | Not enough data | 9.0 (33 reviews) | 
| **Exit Tracking** | 8.7 (78 reviews) | Not enough data | 8.6 (33 reviews) | 
| **Retention** | Feature Not Available | Not enough data | 8.6 (34 reviews) | 
| **Return** | Feature Not Available | Not enough data | 8.5 (33 reviews) | 
| **Conversions** | Feature Not Available | Not enough data | 8.6 (33 reviews) | 

### Data Preparation

| Product | Score | Reviews |
|---|---|---|
| **Adobe Analytics** | N/A | N/A |
| **KNIME** | N/A | N/A |
| **Google Analytics 360** | N/A | N/A |

#### Data Source Access

| Feature | Adobe Analytics | KNIME | Google Analytics 360 | 
|---|---|---|---|
| **Breadth of Data Sources** | Not enough data | Not enough data | Not enough data | 
| **Ease of Data Connectivity** | Not enough data | Not enough data | Not enough data | 
| **API Connectivity** | Not enough data | Not enough data | Not enough data | 

#### Data Interaction

| Feature | Adobe Analytics | KNIME | Google Analytics 360 | 
|---|---|---|---|
| **Profiling and Classification** | Not enough data | Not enough data | Not enough data | 
| **Metadata Management** | Not enough data | Not enough data | Not enough data | 
| **Data Modeling** | Not enough data | Not enough data | Not enough data | 
| **Data Joining** | Not enough data | Not enough data | Not enough data | 
| **Data Blending** | Not enough data | Not enough data | Not enough data | 
| **Data Quality and Cleansing** | Not enough data | Not enough data | Not enough data | 
| **Data Sharing** | Not enough data | Not enough data | Not enough data | 
| **Data Governance** | Not enough data | Not enough data | Not enough data | 

#### Data Exporting

| Feature | Adobe Analytics | KNIME | Google Analytics 360 | 
|---|---|---|---|
| **Breadth of Integrations** | Not enough data | Not enough data | Not enough data | 
| **Ease of Integrations** | Not enough data | Not enough data | Not enough data | 
| **Data Workflows** | Not enough data | Not enough data | Not enough data | 

#### Generative AI

| Feature | Adobe Analytics | KNIME | Google Analytics 360 | 
|---|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | Not enough data | 

### Statistical Analysis

| Product | Score | Reviews |
|---|---|---|
| **Adobe Analytics** | N/A | N/A |
| **KNIME** | 8.5/10 | 30 |
| **Google Analytics 360** | N/A | N/A |

#### Administration

| Feature | Adobe Analytics | KNIME | Google Analytics 360 | 
|---|---|---|---|
| **Quality Control** | Not enough data | 8.4 (25 reviews) | Not enough data | 
| **Data Sampling** | Not enough data | 8.8 (27 reviews) | Not enough data | 
| **Collaboration** | Not enough data | 8.6 (26 reviews) | Not enough data | 

#### Capabilities

| Feature | Adobe Analytics | KNIME | Google Analytics 360 | 
|---|---|---|---|
| **Data Visualization** | Not enough data | 8.6 (27 reviews) | Not enough data | 
| **Survival Analysis** | Not enough data | 8.5 (24 reviews) | Not enough data | 
| **Risk Data Attributes** | Not enough data | 8.6 (24 reviews) | Not enough data | 
| **Cost Analysis** | Not enough data | 8.0 (22 reviews) | Not enough data | 

#### Methodology

| Feature | Adobe Analytics | KNIME | Google Analytics 360 | 
|---|---|---|---|
| **ANOVA Support** | Not enough data | 8.3 (22 reviews) | Not enough data | 
| **Regression** | Not enough data | 8.7 (26 reviews) | Not enough data | 
| **Time Series Analysis** | Not enough data | 8.5 (25 reviews) | Not enough data | 

#### Generative AI

| Feature | Adobe Analytics | KNIME | Google Analytics 360 | 
|---|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | Not enough data | 
| **AI Text Summarization** | Not enough data | Not enough data | Not enough data | 

### ETL Tools

| Product | Score | Reviews |
|---|---|---|
| **Adobe Analytics** | N/A | N/A |
| **KNIME** | N/A | N/A |
| **Google Analytics 360** | N/A | N/A |

#### Management

| Feature | Adobe Analytics | KNIME | Google Analytics 360 | 
|---|---|---|---|
| **Reporting** | Not enough data | Not enough data | Not enough data | 
| **Auditing** | Not enough data | Not enough data | Not enough data | 

#### Functionality

| Feature | Adobe Analytics | KNIME | Google Analytics 360 | 
|---|---|---|---|
| **Extraction** | Not enough data | Not enough data | Not enough data | 
| **Transformation** | Not enough data | Not enough data | Not enough data | 
| **Loading** | Not enough data | Not enough data | Not enough data | 
| **Automation** | Not enough data | Not enough data | Not enough data | 
| **Scalability** | Not enough data | Not enough data | Not enough data | 

### Data Science and Machine Learning Platforms

| Product | Score | Reviews |
|---|---|---|
| **Adobe Analytics** | N/A | N/A |
| **KNIME** | 8.2/10 | 28 |
| **Google Analytics 360** | N/A | N/A |

#### System

| Feature | Adobe Analytics | KNIME | Google Analytics 360 | 
|---|---|---|---|
| **Data Ingestion & Wrangling** | Not enough data | 9.0 (19 reviews) | Not enough data | 

#### Model Development

| Feature | Adobe Analytics | KNIME | Google Analytics 360 | 
|---|---|---|---|
| **Language Support** | Not enough data | 8.5 (17 reviews) | Not enough data | 
| **Drag and Drop** | Not enough data | 9.2 (19 reviews) | Not enough data | 
| **Pre-Built Algorithms** | Not enough data | 8.3 (16 reviews) | Not enough data | 
| **Model Training** | Not enough data | 8.3 (15 reviews) | Not enough data | 

#### Model Development

| Feature | Adobe Analytics | KNIME | Google Analytics 360 | 
|---|---|---|---|
| **Feature Engineering** | Not enough data | 8.3 (17 reviews) | Not enough data | 

#### Machine/Deep Learning Services

| Feature | Adobe Analytics | KNIME | Google Analytics 360 | 
|---|---|---|---|
| **Computer Vision** | Not enough data | 7.7 (11 reviews) | Not enough data | 
| **Natural Language Processing** | Not enough data | 8.5 (14 reviews) | Not enough data | 
| **Natural Language Generation** | Not enough data | 8.1 (12 reviews) | Not enough data | 
| **Artificial Neural Networks** | Not enough data | 7.6 (12 reviews) | Not enough data | 

#### Machine/Deep Learning Services

| Feature | Adobe Analytics | KNIME | Google Analytics 360 | 
|---|---|---|---|
| **Natural Language Understanding** | Not enough data | 8.1 (15 reviews) | Not enough data | 
| **Deep Learning** | Not enough data | 8.0 (14 reviews) | Not enough data | 

#### Deployment

| Feature | Adobe Analytics | KNIME | Google Analytics 360 | 
|---|---|---|---|
| **Managed Service** | Not enough data | 8.3 (15 reviews) | Not enough data | 
| **Application** | Not enough data | 8.8 (16 reviews) | Not enough data | 
| **Scalability** | Not enough data | 8.5 (19 reviews) | Not enough data | 

#### Generative AI

| Feature | Adobe Analytics | KNIME | Google Analytics 360 | 
|---|---|---|---|
| **AI Text Generation** | Not enough data | 7.7 (5 reviews) | Not enough data | 
| **AI Text Summarization** | Not enough data | 7.7 (5 reviews) | Not enough data | 
| **AI Text-to-Image** | Not enough data | 6.7 (5 reviews) | Not enough data | 

#### Agentic AI - Data Science and Machine Learning Platforms

| Feature | Adobe Analytics | KNIME | Google Analytics 360 | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.3 (6 reviews) | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | 

### Audience Intelligence Platforms

| Product | Score | Reviews |
|---|---|---|
| **Adobe Analytics** | 9.2/10 | 27 |
| **KNIME** | N/A | N/A |
| **Google Analytics 360** | N/A | N/A |

#### Audiences

| Feature | Adobe Analytics | KNIME | Google Analytics 360 | 
|---|---|---|---|
| **Audience Insights** | 9.2 (24 reviews) | Not enough data | Not enough data | 
| **Influencer Identification** | Feature Not Available | Not enough data | Not enough data | 
| **Buyer Personas** | Feature Not Available | Not enough data | Not enough data | 
| **Segmentation** | 9.3 (24 reviews) | Not enough data | Not enough data | 

#### Data Analysis

| Feature | Adobe Analytics | KNIME | Google Analytics 360 | 
|---|---|---|---|
| **Network Analysis** | Feature Not Available | Not enough data | Not enough data | 
| **Dashboards** | 9.5 (24 reviews) | Not enough data | Not enough data | 
| **Visualizations** | 9.2 (24 reviews) | Not enough data | Not enough data | 
| **Advanced Filtering** | 9.2 (24 reviews) | Not enough data | Not enough data | 

#### Administration

| Feature | Adobe Analytics | KNIME | Google Analytics 360 | 
|---|---|---|---|
| **Marketing Integrations** | 9.4 (24 reviews) | Not enough data | Not enough data | 
| **Ad Integrations** | 8.9 (24 reviews) | Not enough data | Not enough data | 
| **Data Exporting** | 9.1 (24 reviews) | Not enough data | Not enough data | 

#### Agentic AI - Audience Intelligence Platforms

| Feature | Adobe Analytics | KNIME | Google Analytics 360 | 
|---|---|---|---|
| **Autonomous Task Execution** | 9.2 (22 reviews) | Not enough data | Not enough data | 
| **Cross-system Integration** | 9.2 (22 reviews) | Not enough data | Not enough data | 
| **Adaptive Learning** | 9.2 (22 reviews) | Not enough data | Not enough data | 
| **Proactive Assistance** | 9.2 (22 reviews) | Not enough data | Not enough data | 

### AI Agents For Business Operations

| Product | Score | Reviews |
|---|---|---|
| **Adobe Analytics** | N/A | N/A |
| **KNIME** | N/A | N/A |
| **Google Analytics 360** | N/A | N/A |

#### Responses

| Feature | Adobe Analytics | KNIME | Google Analytics 360 | 
|---|---|---|---|
| **Personalization** | Not enough data | Not enough data | Not enough data | 
| **Route To Human** | Not enough data | Not enough data | Not enough data | 
| **Natural Language Understanding (NLU)** | Not enough data | Not enough data | Not enough data | 

#### Automation - AI Agents

| Feature | Adobe Analytics | KNIME | Google Analytics 360 | 
|---|---|---|---|
| **Sales Follow-Up** | Not enough data | Not enough data | Not enough data | 
| **Customer Interaction Automation** | Not enough data | Not enough data | Not enough data | 
| **Lead Generation** | Not enough data | Not enough data | Not enough data | 
| **Document Processing** | Not enough data | Not enough data | Not enough data | 
| **Feedback Collection** | Not enough data | Not enough data | Not enough data | 

#### Platform

| Feature | Adobe Analytics | KNIME | Google Analytics 360 | 
|---|---|---|---|
| **Conversation Editor** | Not enough data | Not enough data | Not enough data | 
| **Integration** | Not enough data | Not enough data | Not enough data | 
| **Human-In-The-Loop** | Not enough data | Not enough data | Not enough data | 

#### Autonomy -  AI Agents

| Feature | Adobe Analytics | KNIME | Google Analytics 360 | 
|---|---|---|---|
| **Independent Decision Making** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Responses** | Not enough data | Not enough data | Not enough data | 
| **Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Problem Solving** | Not enough data | Not enough data | Not enough data | 

#### Generative AI

| Feature | Adobe Analytics | KNIME | Google Analytics 360 | 
|---|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | Not enough data | 
| **AI Text Summarization** | Not enough data | Not enough data | Not enough data | 

### AI Agent Builders

| Product | Score | Reviews |
|---|---|---|
| **Adobe Analytics** | N/A | N/A |
| **KNIME** | N/A | N/A |
| **Google Analytics 360** | N/A | N/A |

#### Customization - AI Agent Builders

| Feature | Adobe Analytics | KNIME | Google Analytics 360 | 
|---|---|---|---|
| **Natural Language Configuration** | Not enough data | Not enough data | Not enough data | 
| **Tone Customization** | Not enough data | Not enough data | Not enough data | 
| **Security Guardrails** | Not enough data | Not enough data | Not enough data | 

#### Functionality - AI Agent Builders

| Feature | Adobe Analytics | KNIME | Google Analytics 360 | 
|---|---|---|---|
| **Omni-channel Support** | Not enough data | Not enough data | Not enough data | 
| **Agent Branding** | Not enough data | Not enough data | Not enough data | 
| **Proactive Response Capabilities** | Not enough data | Not enough data | Not enough data | 
| **Seamless Human Escalation** | Not enough data | Not enough data | Not enough data | 

#### Data and Analytics - AI Agent Builders

| Feature | Adobe Analytics | KNIME | Google Analytics 360 | 
|---|---|---|---|
| **Analytics & Reporting** | Not enough data | Not enough data | Not enough data | 
| **Contextual Awareness** | Not enough data | Not enough data | Not enough data | 
| **Data Privacy Compliance** | Not enough data | Not enough data | Not enough data | 

#### Integration - AI Agent Builders

| Feature | Adobe Analytics | KNIME | Google Analytics 360 | 
|---|---|---|---|
| **Workflow Automation** | Not enough data | Not enough data | Not enough data | 
| **API Usage** | Not enough data | Not enough data | Not enough data | 
| **Platform Interoperability** | Not enough data | Not enough data | Not enough data | 
| **CRM Data Integration** | Not enough data | Not enough data | Not enough data | 

### Low-Code Machine Learning Platforms

| Product | Score | Reviews |
|---|---|---|
| **Adobe Analytics** | N/A | N/A |
| **KNIME** | N/A | N/A |
| **Google Analytics 360** | N/A | N/A |

#### Data Ingestion & Preparation - Low-Code Machine Learning Platforms

| Feature | Adobe Analytics | KNIME | Google Analytics 360 | 
|---|---|---|---|
| **Automatic Data Profiling & Quality Assessment** | Not enough data | Not enough data | Not enough data | 
| **Multi‑Source Connector Support** | Not enough data | Not enough data | Not enough data | 
| **Schema Drift / Change Detection** | Not enough data | Not enough data | Not enough data | 

#### Model Construction & Automation - Low-Code Machine Learning Platforms

| Feature | Adobe Analytics | KNIME | Google Analytics 360 | 
|---|---|---|---|
| **Guided Algorithm & Hyperparameter Recommendation** | Not enough data | Not enough data | Not enough data | 
| **Code Extensibility** | Not enough data | Not enough data | Not enough data | 
| **Automated Feature Engineering** | Not enough data | Not enough data | Not enough data | 

### Agentic Analytics

| Product | Score | Reviews |
|---|---|---|
| **Adobe Analytics** | N/A | N/A |
| **KNIME** | N/A | N/A |
| **Google Analytics 360** | N/A | N/A |

#### Data Connectivity and Prep - Agentic Analytics

| Feature | Adobe Analytics | KNIME | Google Analytics 360 | 
|---|---|---|---|
| **Data Source Connectivity** | Not enough data | Not enough data | Not enough data | 
| **Automated Data Preparation** | Not enough data | Not enough data | Not enough data | 

#### Autonomous Insight Generation - Agentic Analytics

| Feature | Adobe Analytics | KNIME | Google Analytics 360 | 
|---|---|---|---|
| **Continuous Pattern Detection** | Not enough data | Not enough data | Not enough data | 
| **Multi‑Step Reasoning** | Not enough data | Not enough data | Not enough data | 
| **Predictive & Prescriptive Analytics** | Not enough data | Not enough data | Not enough data | 

#### Interaction and Workflow - Agentic Analytics

| Feature | Adobe Analytics | KNIME | Google Analytics 360 | 
|---|---|---|---|
| **Natural Language Query and Conversational Analytics** | Not enough data | Not enough data | Not enough data | 
| **Action Triggering & Workflow Orchestration** | Not enough data | Not enough data | Not enough data | 
| **Explainability & Audit Trails** | Not enough data | Not enough data | Not enough data | 

#### AI Agent Management - Agentic Analytics

| Feature | Adobe Analytics | KNIME | Google Analytics 360 | 
|---|---|---|---|
| **Agent Configuration & Goals** | Not enough data | Not enough data | Not enough data | 
| **Continuous Learning & Feedback** | Not enough data | Not enough data | Not enough data | 

### Predictive Analytics

| Product | Score | Reviews |
|---|---|---|
| **Adobe Analytics** | 9.0/10 | 73 |
| **KNIME** | 8.1/10 | 46 |
| **Google Analytics 360** | N/A | N/A |

#### Statistical Tool

| Feature | Adobe Analytics | KNIME | Google Analytics 360 | 
|---|---|---|---|
| **Scripting** | Feature Not Available | 8.0 (38 reviews) | Not enough data | 
| **Data Mining** | Feature Not Available | 8.3 (43 reviews) | Not enough data | 
| **Algorithms** | Feature Not Available | 8.2 (41 reviews) | Not enough data | 

#### Data Analysis

| Feature | Adobe Analytics | KNIME | Google Analytics 360 | 
|---|---|---|---|
| **Analysis** | 9.1 (68 reviews) | 8.4 (35 reviews) | Not enough data | 
| **Data Interaction** | 9.0 (66 reviews) | 8.4 (44 reviews) | Not enough data | 

#### Decision Making

| Feature | Adobe Analytics | KNIME | Google Analytics 360 | 
|---|---|---|---|
| **Modeling** | Feature Not Available | 8.3 (32 reviews) | Not enough data | 
| **Data Visualizations** | 9.0 (67 reviews) | 8.1 (42 reviews) | Not enough data | 
| **Report Generation** | 9.0 (68 reviews) | 8.0 (40 reviews) | Not enough data | 
| **Data Unification** | 8.9 (65 reviews) | 8.4 (41 reviews) | Not enough data | 

#### Generative AI

| Feature | Adobe Analytics | KNIME | Google Analytics 360 | 
|---|---|---|---|
| **AI Text Generation** | 8.8 (39 reviews) | 7.6 (7 reviews) | Not enough data | 
| **AI Text Summarization** | 9.1 (39 reviews) | 7.6 (7 reviews) | Not enough data | 

### Mobile Analytics

| Product | Score | Reviews |
|---|---|---|
| **Adobe Analytics** | 8.9/10 | 88 |
| **KNIME** | N/A | N/A |
| **Google Analytics 360** | 8.7/10 | 36 |

#### Metrics

| Feature | Adobe Analytics | KNIME | Google Analytics 360 | 
|---|---|---|---|
| **Engagement** | 9.0 (77 reviews) | Not enough data | 9.0 (33 reviews) | 
| **Exit Tracking** | 8.7 (78 reviews) | Not enough data | 8.6 (33 reviews) | 
| **Retention** | Feature Not Available | Not enough data | 8.6 (34 reviews) | 
| **Return** | Feature Not Available | Not enough data | 8.5 (33 reviews) | 
| **Conversions** | Feature Not Available | Not enough data | 8.6 (33 reviews) | 

### AI Agents

| Product | Score | Reviews |
|---|---|---|
| **Adobe Analytics** | N/A | N/A |
| **KNIME** | N/A | N/A |
| **Google Analytics 360** | N/A | N/A |

#### Agentic AI - AI Agents

| Feature | Adobe Analytics | KNIME | Google Analytics 360 | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | 

---
## Categories

**Unique to Adobe Analytics (4):** [Predictive Analytics Software](https://www.g2.com/categories/predictive-analytics), [Mobile App Analytics Tools](https://www.g2.com/categories/mobile-app-analytics), [Audience Intelligence Platforms ](https://www.g2.com/categories/audience-intelligence-platforms), [Digital Analytics Software](https://www.g2.com/categories/digital-analytics)

**Unique to KNIME (10):** [ Low-Code Machine Learning Platforms Software](https://www.g2.com/categories/low-code-machine-learning-platforms), [Predictive Analytics Software](https://www.g2.com/categories/predictive-analytics), [Statistical Analysis Software](https://www.g2.com/categories/statistical-analysis), [Data Science and Machine Learning Platforms](https://www.g2.com/categories/data-science-and-machine-learning-platforms), [Agentic Analytics Software](https://www.g2.com/categories/agentic-analytics), [ AI Agent Builders Software](https://www.g2.com/categories/ai-agent-builders), [AI Agents For Business Operations](https://www.g2.com/categories/ai-agents-for-business-operations), [Analytics Platforms](https://www.g2.com/categories/analytics-platforms), [Data Preparation Software](https://www.g2.com/categories/data-preparation), [ETL Tools](https://www.g2.com/categories/etl-tools)

**Unique to Google Analytics 360 (2):** [Digital Analytics Software](https://www.g2.com/categories/digital-analytics), [Mobile App Analytics Tools](https://www.g2.com/categories/mobile-app-analytics)


---
## Reviewer Demographics

### By Company Size

| Segment | Adobe Analytics | KNIME | Google Analytics 360 | 
|---|---|---|---|
| **Small-Business** | 27.0% | 24.4% | 50.2% | 
| **Mid-Market** | 29.8% | 32.9% | 31.0% | 
| **Enterprise** | 43.2% | 42.7% | 18.8% | 

### By Industry

#### Adobe Analytics

- **Marketing and Advertising:** 13.4%
- **Information Technology and Services:** 8.0%
- **Financial Services:** 5.6%
- **Computer Software:** 5.3%
- **Retail:** 5.2%
- **Telecommunications:** 3.0%
- **Internet:** 2.9%
- **Hospital & Health Care:** 2.9%
- **Hospitality:** 2.7%
- **Education Management:** 2.5%
- **Other:** 48.6%

#### KNIME

- **Information Technology and Services:** 28.7%
- **Higher Education:** 10.0%
- **Research:** 5.0%
- **Financial Services:** 5.0%
- **Accounting:** 3.8%
- **Banking:** 3.8%
- **E-Learning:** 3.8%
- **Internet:** 2.5%
- **Insurance:** 2.5%
- **Hospital & Health Care:** 2.5%
- **Other:** 32.5%

#### Google Analytics 360

- **Marketing and Advertising:** 20.7%
- **Information Technology and Services:** 6.2%
- **Computer Software:** 5.1%
- **Education Management:** 3.1%
- **Retail:** 3.1%
- **Internet:** 2.9%
- **Higher Education:** 2.5%
- **Real Estate:** 2.2%
- **Hospital & Health Care:** 2.2%
- **Entertainment:** 2.0%
- **Other:** 50.2%

---
## Alternatives

### Alternatives to Adobe Analytics

- [Google Analytics](https://www.g2.com/products/google-analytics/reviews) — 4.5/5 stars (6848 reviews)
- [Amplitude Analytics](https://www.g2.com/products/amplitude-analytics/reviews) — 4.5/5 stars (2932 reviews)
- [Pendo](https://www.g2.com/products/pendo-io-pendo/reviews) — 4.4/5 stars (1794 reviews)
- [Mixpanel](https://www.g2.com/products/mixpanel/reviews) — 4.5/5 stars (1369 reviews)
- [Heap by Contentsquare](https://www.g2.com/products/heap-by-contentsquare/reviews) — 4.4/5 stars (1097 reviews)
- [Glassbox](https://www.g2.com/products/glassbox/reviews) — 4.9/5 stars (809 reviews)
- [Contentsquare](https://www.g2.com/products/contentsquare/reviews) — 4.6/5 stars (634 reviews)
- [Fullstory](https://www.g2.com/products/fullstory/reviews) — 4.5/5 stars (1050 reviews)
- [Kissmetrics](https://www.g2.com/products/kissmetrics/reviews) — 4.1/5 stars (168 reviews)
- [Google Tag Manager](https://www.g2.com/products/google-tag-manager/reviews) — 4.6/5 stars (438 reviews)

### Alternatives to KNIME

- [Alteryx](https://www.g2.com/products/alteryx/reviews) — 4.6/5 stars (817 reviews)
- [Dataiku](https://www.g2.com/products/dataiku/reviews) — 4.4/5 stars (202 reviews)
- [Tableau](https://www.g2.com/products/tableau/reviews) — 4.4/5 stars (3656 reviews)
- [Altair AI Studio](https://www.g2.com/products/rapidminer-studio/reviews) — 4.6/5 stars (520 reviews)
- [Posit Team](https://www.g2.com/products/posit-team/reviews) — 4.5/5 stars (570 reviews)
- [IBM SPSS Statistics](https://www.g2.com/products/ibm-spss-statistics/reviews) — 4.2/5 stars (928 reviews)
- [Qlik Sense](https://www.g2.com/products/qlik-sense/reviews) — 4.4/5 stars (929 reviews)
- [Domo](https://www.g2.com/products/domo/reviews) — 4.3/5 stars (1005 reviews)
- [Spotfire Analytics](https://www.g2.com/products/spotfire-analytics/reviews) — 4.2/5 stars (362 reviews)
- [Databricks](https://www.g2.com/products/databricks/reviews) — 4.6/5 stars (805 reviews)

### Alternatives to Google Analytics 360

- [Amplitude Analytics](https://www.g2.com/products/amplitude-analytics/reviews) — 4.5/5 stars (2932 reviews)
- [Mixpanel](https://www.g2.com/products/mixpanel/reviews) — 4.5/5 stars (1369 reviews)
- [Heap by Contentsquare](https://www.g2.com/products/heap-by-contentsquare/reviews) — 4.4/5 stars (1097 reviews)
- [Kissmetrics](https://www.g2.com/products/kissmetrics/reviews) — 4.1/5 stars (168 reviews)
- [Pendo](https://www.g2.com/products/pendo-io-pendo/reviews) — 4.4/5 stars (1794 reviews)
- [AppsFlyer](https://www.g2.com/products/appsflyer/reviews) — 4.5/5 stars (774 reviews)
- [Contentsquare](https://www.g2.com/products/contentsquare/reviews) — 4.6/5 stars (634 reviews)
- [PostHog](https://www.g2.com/products/posthog/reviews) — 4.5/5 stars (1051 reviews)
- [CleverTap](https://www.g2.com/products/clevertap/reviews) — 4.6/5 stars (662 reviews)
- [Glassbox](https://www.g2.com/products/glassbox/reviews) — 4.9/5 stars (809 reviews)

---
## Top Discussions

### Adobe Analytics

- Title: [What is Adobe Analytics used for?](https://www.g2.com/discussions/what-is-adobe-analytics-used-for) — 2 comments
  > **Top comment:** "Adobe Analytics is used for analysis website performance, user behaviour tracking and real time analytics for the website."
- Title: [What Software Reports Google Shopping Search Term Attribution?](https://www.g2.com/discussions/what-software-reports-google-shopping-search-term-attribution) — 1 comment, 1 upvote
  > **Top comment:** "Adobe Analytics helps track and analyze user behavior across the entire customer journey, but it does not directly capture Google Shopping search terms due..."
- Title: [How I do?](https://www.g2.com/discussions/adobe-analytics-how-i-do) — 1 comment, 1 upvote
  > **Top comment:** "Good"
- Title: [1) Sum of each row on visits and the total number are different. 2) Results 'Unspecified' when create table for traffics from keywords.](https://www.g2.com/discussions/1-sum-of-each-row-on-visits-and-the-total-number-are-different-2-results-unspecified-when-create-table-for-traffics-from-keywords) — 1 comment, 1 upvote
  > **Top comment:** "yes the system metrics like unique visitors will de duplicate the numbers against the dimension and will show accordingly. But user created metrics like..."
- Title: [What else are you using adobe analytics for?](https://www.g2.com/discussions/34437-what-else-are-you-using-adobe-analytics-for) — 1 comment, 1 upvote
  > **Top comment:** "Adobe analytics provides data on how our websites are performing, what site visitors do on the page(s), and how our marketing channels are performing. In..."

### KNIME

- Title: [Is Knime easy to use?](https://www.g2.com/discussions/is-knime-easy-to-use) — 1 comment
  > **Top comment:** "Not as easy as Alteryx but a lot of its components are customizable and it vastly extends the use cases that could be built with it. This trumps the easy to..."

### Google Analytics 360

- Title: [Very good](https://www.g2.com/discussions/very-good-199e69ba-f1d8-445b-9155-60dfd372c62f) — 2 comments, 1 upvote
  > **Top comment:** "good work"
- Title: [Iron](https://www.g2.com/discussions/50936-best) — 2 comments, 2 upvotes
  > **Top comment:** "Setup mode"
- Title: [What is next to do best.](https://www.g2.com/discussions/31360-what-is-next-to-do-best) — 2 comments, 1 upvote
  > **Top comment:** "Using the social network for advertising"
- Title: [How much does Google Analytics 360 cost?](https://www.g2.com/discussions/how-much-does-google-analytics-360-cost) — 1 comment
  > **Top comment:** "It costs $150,000-00 to $200,000-00 to the company."
- Title: [How does Google Analytics 360 work?](https://www.g2.com/discussions/how-does-google-analytics-360-work) — 1 comment, 1 upvote
  > **Top comment:** "i liked this website "

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/adobe-analytics-vs-knime-analytics-platform-vs-google-analytics-360)