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Compare Adobe Analytics and IBM SPSS Statistics 
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At a Glance
Market Segments
Enterprise (43.6% of reviews)
Enterprise (43.1% of reviews)
Entry-Level Pricing
No pricing available
Starting at $99.00 1 User Per Month
Adobe Analytics
Star Rating
(1,127)4.2 out of 5
Market Segments
Enterprise (43.6% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Adobe AnalyticsIBM SPSS Statistics
Star Rating
(917)4.2 out of 5
Market Segments
Enterprise (43.1% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $99.00 1 User Per Month
Free Trial is available
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Adobe Analytics excels in its Analysis capabilities, scoring a remarkable 9.0, which reviewers attribute to its robust segmentation and real-time data processing features. In contrast, IBM SPSS Statistics, while still strong at 8.9, is noted for its statistical analysis but lacks the same level of real-time insights.
- Reviewers mention that Adobe Analytics offers superior Data Visualizations with a score of 8.7, highlighting its intuitive dashboards and customizable reports. Users on G2 note that IBM SPSS Statistics, scoring only 7.0, has limited visualization options, making it less appealing for those who prioritize visual data representation.
- Users say that Adobe Analytics shines in Report Generation, achieving an impressive score of 8.8. Reviewers appreciate its automated reporting features and the ability to easily share insights across teams. Conversely, IBM SPSS Statistics, with a score of 7.4, is seen as less user-friendly in this area, often requiring more manual effort to generate reports.
- Reviewers mention that both products have the same score of 8.5 for Meets Requirements, indicating that they effectively fulfill user needs. However, users report that Adobe Analytics is often preferred for its comprehensive feature set tailored for digital marketing analytics.
- Users on G2 report that Adobe Analytics has a slight edge in Ease of Use with a score of 7.4, but IBM SPSS Statistics is rated higher at 7.9. Reviewers note that while Adobe's interface is powerful, it can be overwhelming for new users, whereas IBM SPSS is praised for its straightforward statistical tools.
- G2 users highlight that Adobe Analytics has a better Product Direction score of 7.5, reflecting positive feedback on its ongoing updates and feature enhancements. In contrast, IBM SPSS Statistics, with a score of 6.4, has received mixed reviews regarding its innovation and responsiveness to user feedback.
Pricing
Entry-Level Pricing
Adobe Analytics
No pricing availableIBM SPSS Statistics
Base Subscription: Monthly auto-renewal - Buy online
Starting at $99.00
1 User Per Month
Experience the ease of statistical analysis with IBM SPSS Statistics. Try it for free and see for yourself why it's the preferred choice for data analysis.
- Desktop edition available on Windows and Mac
- A variety of statistical procedures such as factor analysis, clustering and linear regression
- Advanced data preparation and bootstrapping capabilities
Free Trial
Adobe Analytics
No trial information availableIBM SPSS Statistics
Free Trial is available
Ratings
Meets Requirements
8.6
882
8.5
780
Ease of Use
7.5
938
7.9
784
Ease of Setup
7.2
377
7.9
173
Ease of Admin
7.6
279
7.6
134
Quality of Support
7.8
808
7.6
590
Has the product been a good partner in doing business?
8.0
279
8.0
128
Product Direction (% positive)
7.6
843
6.5
756
Features by Category
Metrics
8.6
605
Not enough data
8.4
599
Not enough data
8.4
605
Not enough data
8.4
579
Not enough data
8.4
564
Not enough data
8.1
542
Not enough data
8.1
562
Not enough data
8.5
568
Not enough data
8.2
533
Not enough data
Reporting
8.3
593
Not enough data
8.3
580
Not enough data
8.1
554
Not enough data
8.4
573
Not enough data
8.1
512
Not enough data
8.0
496
Not enough data
8.5
595
Not enough data
Other
8.4
553
Not enough data
8.3
531
Not enough data
8.1
499
Not enough data
8.5
548
Not enough data
8.4
476
Not enough data
8.0
434
Not enough data
8.2
459
Not enough data
Agentic AI - Digital Analytics
8.5
40
Not enough data
8.8
40
Not enough data
8.6
40
Not enough data
8.7
41
Not enough data
Administration
8.1
454
Not enough data
8.2
444
Not enough data
8.4
550
Not enough data
8.4
531
Not enough data
User Identification
8.4
206
Not enough data
8.6
210
Not enough data
8.5
202
Not enough data
Tracking & Reporting
8.7
206
Not enough data
8.4
211
Not enough data
8.4
207
Not enough data
8.7
220
Not enough data
8.5
212
Not enough data
8.6
204
Not enough data
Metrics
9.0
80
Not enough data
8.7
81
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Administration
Not enough data
8.4
186
Not enough data
8.7
202
Not enough data
Feature Not Available
Capabilities
Not enough data
7.8
220
Not enough data
8.4
183
Not enough data
8.1
166
Not enough data
8.2
163
Methodology
Not enough data
9.0
202
Not enough data
9.1
215
Not enough data
8.8
187
Generative AI
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Audiences
9.2
24
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
9.2
24
Not enough data
Data Analysis
Feature Not Available
Not enough data
9.5
24
Not enough data
9.3
24
Not enough data
9.2
24
Not enough data
Administration
9.4
24
Not enough data
8.9
24
Not enough data
9.1
24
Not enough data
Agentic AI - Audience Intelligence Platforms
9.2
22
Not enough data
9.2
22
Not enough data
9.2
22
Not enough data
9.3
22
Not enough data
Statistical Tool
Feature Not Available
7.2
204
Feature Not Available
Feature Not Available
Feature Not Available
7.7
208
Data Analysis
9.1
68
8.9
320
9.0
66
Feature Not Available
Decision Making
Feature Not Available
7.6
245
9.0
67
7.0
298
9.0
68
7.4
266
9.0
65
Feature Not Available
Generative AI
8.8
39
Not enough data
9.1
39
Not enough data
Metrics
9.0
80
Not enough data
8.7
81
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Categories
Categories
Shared Categories
Adobe Analytics and IBM SPSS Statistics are categorized as Predictive Analytics
Unique Categories
Adobe Analytics is categorized as Mobile App Analytics, Audience Intelligence Platforms, and Digital Analytics
IBM SPSS Statistics is categorized as Statistical Analysis
Reviews
Reviewers' Company Size
Adobe Analytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
IBM SPSS Statistics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
13.3%
Information Technology and Services
7.9%
Financial Services
5.6%
Retail
5.2%
Computer Software
5.2%
Other
62.8%
Higher Education
26.6%
Research
16.5%
Market Research
7.5%
Education Management
7.5%
Hospital & Health Care
6.6%
Other
35.2%
Alternatives
Discussions
What is Adobe Analytics used for?
2 Comments
KS
Adobe Analytics is used for analysis website performance, user behaviour tracking and real time analytics for the website.Read more
What else are you using adobe analytics for?
1 Comment
TS
Adobe analytics provides data on how our websites are performing, what site visitors do on the page(s), and how our marketing channels are performing. In...Read more
Classes?
4 Comments
G2
Dear Diego. That is right. SPSS is a complex software. Firstly, I recoomend you think about what do you need to do with it. For example, it is very differnt...Read more
Is there a user guide from IBM for SPSS?
2 Comments
AF
https://www.ibm.com/support/knowledgecenter/en/SSLVMB_26.0.0/statistics_kc_ddita/spss/product_landing.htmlRead more
Is there possibility that IBM SPSS can be incoperated with other plugins.
2 Comments
GT
I know that SPSS has an R integration which can use several routines from R.Read more
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