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Compare Adobe Analytics and IBM SPSS Modeler 
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At a Glance
Market Segments
Enterprise (43.6% of reviews)
Enterprise (54.8% of reviews)
Entry-Level Pricing
No pricing available
Starting at $7,430 USD per user per year
Adobe Analytics
Star Rating
(1,127)4.2 out of 5
Market Segments
Enterprise (43.6% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Adobe AnalyticsIBM SPSS Modeler
Star Rating
(147)4.0 out of 5
Market Segments
Enterprise (54.8% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
Starting at $7,430 USD per user per year
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Adobe Analytics excels in "Real-Time Reporting" with a score of 8.2, allowing businesses to make immediate data-driven decisions, while IBM SPSS Modeler, although strong in "Data Analysis" with a score of 8.9, lacks the same level of immediacy in reporting capabilities.
- Reviewers mention that Adobe Analytics offers superior "Custom Event Tracking" with a score of 8.6, which is crucial for businesses looking to tailor their analytics to specific user interactions, whereas IBM SPSS Modeler, while robust in "Data Mining" (8.3), does not provide the same level of customization for event tracking.
- G2 users highlight that IBM SPSS Modeler shines in "Data Unification" with an impressive score of 9.5, making it easier to integrate and analyze data from various sources, compared to Adobe Analytics, which scored 8.6 in this area, indicating a slight edge for SPSS in handling diverse datasets.
- Users on G2 report that Adobe Analytics has a more user-friendly interface, reflected in its "Ease of Use" score of 7.4, while IBM SPSS Modeler received a higher score of 8.3, suggesting that SPSS may be more intuitive for users who prioritize ease of navigation and setup.
- Reviewers mention that Adobe Analytics provides excellent "User Path Tracking" with a score of 8.4, which helps businesses understand customer journeys effectively, while IBM SPSS Modeler, although strong in "Model Training" (8.4), does not focus as heavily on user journey analytics.
- Users say that Adobe Analytics' "Engagement" metrics score of 8.4 is particularly beneficial for marketing teams looking to optimize user interactions, whereas IBM SPSS Modeler, while strong in statistical modeling, does not emphasize engagement metrics to the same extent.
Pricing
Entry-Level Pricing
Adobe Analytics
No pricing availableIBM SPSS Modeler
IBM SPSS Modeler Professional
Starting at $7,430 USD
per user per year
Single-user, desktop application for Windows available for purchase. Other options available through IBM sales. Includes 12 months of technical support.
- Data access and export without data size limits
- Automatic data prep, wrangling, ETL
- 30+ base machine learning algorithms, auto-modeling
Free Trial
Adobe Analytics
No trial information availableIBM SPSS Modeler
No trial information availableRatings
Meets Requirements
8.6
881
8.3
109
Ease of Use
7.5
937
8.3
110
Ease of Setup
7.2
376
8.2
28
Ease of Admin
7.6
279
8.1
27
Quality of Support
7.8
807
8.0
93
Has the product been a good partner in doing business?
8.0
279
8.3
26
Product Direction (% positive)
7.6
842
7.0
109
Features by Category
Metrics
8.6
604
Not enough data
8.4
598
Not enough data
8.4
605
Not enough data
8.4
578
Not enough data
8.4
564
Not enough data
8.1
542
Not enough data
8.1
562
Not enough data
8.5
568
Not enough data
8.2
533
Not enough data
Reporting
8.3
593
Not enough data
8.3
580
Not enough data
8.1
554
Not enough data
8.4
573
Not enough data
8.1
512
Not enough data
8.0
496
Not enough data
8.5
595
Not enough data
Other
8.4
553
Not enough data
8.3
531
Not enough data
8.1
499
Not enough data
8.5
548
Not enough data
8.4
475
Not enough data
8.0
434
Not enough data
8.2
459
Not enough data
Agentic AI - Digital Analytics
8.5
40
Not enough data
8.8
40
Not enough data
8.6
40
Not enough data
8.7
40
Not enough data
Administration
8.1
454
Not enough data
8.2
444
Not enough data
8.4
550
Not enough data
8.4
531
Not enough data
User Identification
8.3
205
Not enough data
8.6
209
Not enough data
8.5
202
Not enough data
Tracking & Reporting
8.7
205
Not enough data
8.4
211
Not enough data
8.4
207
Not enough data
8.7
220
Not enough data
8.5
212
Not enough data
8.6
204
Not enough data
Metrics
9.0
80
Not enough data
8.7
80
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
System
Not enough data
7.7
14
Model Development
Not enough data
8.2
12
Not enough data
8.2
13
Not enough data
8.3
14
Not enough data
8.5
14
Model Development
Not enough data
6.9
15
Machine/Deep Learning Services
Not enough data
7.3
11
Not enough data
7.5
12
Not enough data
6.9
12
Not enough data
8.1
13
Machine/Deep Learning Services
Not enough data
6.4
12
Not enough data
6.7
13
Deployment
Not enough data
7.4
13
Not enough data
8.6
12
Not enough data
7.6
15
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Data Science and Machine Learning Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Audiences
9.2
24
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
9.2
24
Not enough data
Data Analysis
Feature Not Available
Not enough data
9.5
24
Not enough data
9.3
24
Not enough data
9.2
24
Not enough data
Administration
9.4
24
Not enough data
8.9
24
Not enough data
9.1
24
Not enough data
Agentic AI - Audience Intelligence Platforms
9.2
22
Not enough data
9.2
22
Not enough data
9.2
22
Not enough data
9.3
22
Not enough data
Statistical Tool
Feature Not Available
7.5
58
Feature Not Available
8.3
48
Feature Not Available
8.0
60
Data Analysis
9.2
67
8.3
69
8.9
65
8.4
68
Decision Making
Feature Not Available
8.4
70
9.0
66
7.5
68
9.0
67
7.8
63
9.0
64
Feature Not Available
Generative AI
8.8
39
7.3
5
9.1
39
7.3
5
Metrics
9.0
80
Not enough data
8.7
80
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Categories
Categories
Shared Categories
Adobe Analytics and IBM SPSS Modeler are categorized as Predictive Analytics
Unique Categories
Adobe Analytics is categorized as Mobile App Analytics, Audience Intelligence Platforms, and Digital Analytics
IBM SPSS Modeler is categorized as Data Science and Machine Learning Platforms
Reviews
Reviewers' Company Size
Adobe Analytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
IBM SPSS Modeler
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
13.3%
Information Technology and Services
7.9%
Financial Services
5.6%
Retail
5.3%
Computer Software
5.2%
Other
62.8%
Higher Education
15.7%
Education Management
11.8%
Research
7.9%
Banking
5.5%
Information Technology and Services
4.7%
Other
54.3%
Discussions
What is Adobe Analytics used for?
2 Comments
KS
Adobe Analytics is used for analysis website performance, user behaviour tracking and real time analytics for the website.Read more
What else are you using adobe analytics for?
1 Comment
TS
Adobe analytics provides data on how our websites are performing, what site visitors do on the page(s), and how our marketing channels are performing. In...Read more
Where can I find more detailed information on IBM SPSS Modeler's features and capabilities, including a list of algorithms?
1 Comment
MB
Hello!
If you want to know the list of algorithm you can look the official manual here:...Read more
Need training for use SPSS modelar 18.2
1 Comment
RK
Hi, I learned the SPSS Modeler software in a class for my Master's in Learning Analytics a couple of years ago. I also work at the same university. ...Read more
How frequently are you going to release updates
1 Comment
MB
Hello! they release big updates almost every year. Last month they released version 18.2.2 with updates. Also, during the year they release one or two fix...Read more
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