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Compare Adobe Analytics, IBM Digital Analytics, and Piwik PRO

Pricing

 
Free Trial Unavailable
Free Trial Unavailable
Free Trial
Adobe Analytics
Free Trial Unavailable
IBM Digital Analytics
Free Trial Unavailable
Piwik PRO
Free Trial

Ratings

Meets Requirements
Meets Requirements
8.4
6.9
8.7
Ease of Use
Ease of Use
7.0
5.8
8.1
Ease of Setup
Ease of Setup
6.4
5.4
8.0
Ease of Admin
Ease of Admin
7.2
7.0
8.3
Quality of Support
Quality of Support
7.5
6.1
7.6
Ease of Doing Business With
Ease of Doing Business With
7.6
7.0
8.5
Product Direction (% positive)
Product Direction (% positive)
6.9
3.4
8.3
Meets Requirements
Adobe Analytics
8.4
IBM Digital Analytics
6.9
Piwik PRO
8.7
Ease of Use
Adobe Analytics
7.0
IBM Digital Analytics
5.8
Piwik PRO
8.1
Ease of Setup
Adobe Analytics
6.4
IBM Digital Analytics
5.4
Piwik PRO
8.0
Ease of Admin
Adobe Analytics
7.2
IBM Digital Analytics
7.0
Piwik PRO
8.3
Quality of Support
Adobe Analytics
7.5
IBM Digital Analytics
6.1
Piwik PRO
7.6
Ease of Doing Business With
Adobe Analytics
7.6
IBM Digital Analytics
7.0
Piwik PRO
8.5
Product Direction (% positive)
Adobe Analytics
6.9
IBM Digital Analytics
3.4
Piwik PRO
8.3

Features

Metrics
Sessions - Digital Analytics
Adobe Analytics
8.5
IBM Digital Analytics
7.7
Piwik PRO
8.8
Engagement
Adobe Analytics
8.3
IBM Digital Analytics
7.0
Piwik PRO
8.8
Entry and Exit Pages
Adobe Analytics
8.4
IBM Digital Analytics
7.2
Piwik PRO
8.5
Standard Event Tracking
Adobe Analytics
8.3
IBM Digital Analytics
7.0
Piwik PRO
8.8
Custom Event Tracking
Adobe Analytics
8.4
IBM Digital Analytics
6.5
Piwik PRO
8.6
Retention
Adobe Analytics
7.9
IBM Digital Analytics
7.0
Piwik PRO
8.9
Return
Adobe Analytics
7.9
IBM Digital Analytics
6.9
Piwik PRO
8.5
Conversions
Adobe Analytics
8.4
IBM Digital Analytics
7.5
Piwik PRO
8.8
Funnels
Adobe Analytics
8.1
IBM Digital Analytics
6.5
Piwik PRO
8.2
Reporting
Real-Time Reporting
Adobe Analytics
8.1
IBM Digital Analytics
5.7
Piwik PRO
8.1
Trending
Adobe Analytics
8.2
IBM Digital Analytics
6.2
Piwik PRO
8.3
Retroactive Reporting
Adobe Analytics
8.0
IBM Digital Analytics
6.2
Piwik PRO
8.4
Segmentation
Adobe Analytics
8.3
IBM Digital Analytics
6.0
Piwik PRO
8.4
Mobile Reporting
Adobe Analytics
7.9
IBM Digital Analytics
4.9
Piwik PRO
8.1
Unification Across Devices
Adobe Analytics
7.7
IBM Digital Analytics
5.6
Piwik PRO
7.6
Custom Reports and Dashboards
Adobe Analytics
8.3
IBM Digital Analytics
5.9
Piwik PRO
9.0
Other
User Data
Adobe Analytics
8.3
IBM Digital Analytics
6.3
Piwik PRO
8.7
Site Search Reporting
Adobe Analytics
8.2
IBM Digital Analytics
6.6
Piwik PRO
8.7
Load Time Monitoring
Adobe Analytics
7.8
IBM Digital Analytics
5.5
Piwik PRO
7.9
Campaign Tracking
Adobe Analytics
8.4
IBM Digital Analytics
6.7
Piwik PRO
8.5
E-Commerce
Adobe Analytics
8.3
IBM Digital Analytics
7.3
Piwik PRO
8.6
Promotional Messages
Adobe Analytics
7.9
IBM Digital Analytics
6.6
Piwik PRO
8.2
Administration Alerts
Adobe Analytics
8.0
IBM Digital Analytics
6.5
Piwik PRO
8.6
Administration
Performance and Reliability
Adobe Analytics
8.2
IBM Digital Analytics
6.4
Piwik PRO
8.2
User, Role, and Access Management
Adobe Analytics
8.3
IBM Digital Analytics
7.5
Piwik PRO
8.8
API / Integrations
Adobe Analytics
7.8
IBM Digital Analytics
6.5
Piwik PRO
8.0
QA Testing
Adobe Analytics
8.0
IBM Digital Analytics
5.6
Piwik PRO
7.7

Reviewers' Company Size

Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
26.6%
16.4%
45.5%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
27.9%
34.5%
27.3%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
45.5%
49.1%
27.3%
Adobe Analytics
Small-Business
26.6%
Mid-Market
27.9%
Enterprise
45.5%
IBM Digital Analytics
Small-Business
16.4%
Mid-Market
34.5%
Enterprise
49.1%
Piwik PRO
Small-Business
45.5%
Mid-Market
27.3%
Enterprise
27.3%

Reviewers' Industry

 
Marketing and Advertising
14.6%
Retail
15.7%
Information Technology and Services
13.0%
 
Retail
6.0%
Marketing and Advertising
15.7%
Staffing and Recruiting
8.7%
 
Financial Services
5.2%
Internet
7.1%
Marketing and Advertising
8.7%
 
Information Technology and Services
5.1%
Insurance
7.1%
Education Management
8.7%
 
Internet
4.0%
Information Technology and Services
7.1%
Computer Software
8.7%
 
Other
65.1%
Other
47.1%
Other
52.2%
Adobe Analytics
Marketing and Advertising
14.6%
Retail
6.0%
Financial Services
5.2%
Information Technology and Services
5.1%
Internet
4.0%
Other
65.1%
IBM Digital Analytics
Retail
15.7%
Marketing and Advertising
15.7%
Internet
7.1%
Insurance
7.1%
Information Technology and Services
7.1%
Other
47.1%
Piwik PRO
Information Technology and Services
13.0%
Staffing and Recruiting
8.7%
Marketing and Advertising
8.7%
Education Management
8.7%
Computer Software
8.7%
Other
52.2%

Reviews

Most Helpful Favorable Review
Most Helpful Favorable Review
Paul L.
Administrator in Information Technology and Services

The online control suite is quite amazing. If you know how to use it you can slice and dice your data in hundreds of ways. You can set it up to use first party cookies which is always nice. The performance of the reporting is awesome.

G2 User in Apparel & Fashion

ties in well with Websphere commerce and its always nice having all the systems be under the same brand umbrella for seamlessness, support etc.

Stephen H.
Executive Sponsor in Hospital & Health Care

I am loathe to always use google analytics. My desire is to understand my website vistiors or customers not just hand over these statistics straight to an outside party. Google analytics works very well for a "free" offering, but if you can use the...

Most Helpful Critical Review
Most Helpful Critical Review
G2 User in Sports

It's kind of complicated to find what I'm looking for a lot of the time. Wouldn't recommend for beginners.

LIsa R.
Consultant

That my data is continuously being tracked and feel like I am always being watched... tracked.

 
Adobe Analytics
Most Helpful Favorable Review
Paul L.
Administrator in Information Technology and Services

The online control suite is quite amazing. If you know how to use it you can slice and dice your data in hundreds of ways. You can set it up to use first party cookies which is always nice. The performance of the reporting is awesome.

Most Helpful Critical Review
G2 User in Sports

It's kind of complicated to find what I'm looking for a lot of the time. Wouldn't recommend for beginners.

IBM Digital Analytics
Most Helpful Favorable Review
G2 User in Apparel & Fashion

ties in well with Websphere commerce and its always nice having all the systems be under the same brand umbrella for seamlessness, support etc.

Most Helpful Critical Review
LIsa R.
Consultant

That my data is continuously being tracked and feel like I am always being watched... tracked.

Piwik PRO
Most Helpful Favorable Review
Stephen H.
Executive Sponsor in Hospital & Health Care

I am loathe to always use google analytics. My desire is to understand my website vistiors or customers not just hand over these statistics straight to an outside party. Google analytics works very well for a "free" offering, but if you can use the...

Screenshots

 
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Videos

 

High-level overview of Analysis Workspace, with curation and project sharing, in Adobe Analytics.

No videos providedNo videos provided
Adobe Analytics

High-level overview of Analysis Workspace, with curation and project sharing, in Adobe Analytics.

IBM Digital Analytics
No videos provided
Piwik PRO
No videos provided

Downloads

 No downloads providedNo downloads provided
IBM Digital Analytics
No downloads provided
Piwik PRO
No downloads provided
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