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Compare Adobe Analytics vs IBM Digital Analytics
See this
comparison of Adobe Analytics vs. IBM Digital Analytics
based on data from user reviews. Adobe Analytics rates 4.0/5 stars with 542 reviews. IBM Digital Analytics rates 3.1/5 stars with 59 reviews. Each product's score is calculated by real-time data from verified user reviews.

Pricing

 
Free Trial Unavailable
Free Trial Unavailable
Adobe Analytics
Free Trial Unavailable
IBM Digital Analytics
Free Trial Unavailable

Ratings

Meets Requirements
Meets Requirements
8.4
6.9
Ease of Use
Ease of Use
7.0
5.8
Ease of Setup
Ease of Setup
6.4
5.4
Ease of Admin
Ease of Admin
7.2
7.0
Quality of Support
Quality of Support
7.5
6.1
Ease of Doing Business With
Ease of Doing Business With
7.6
7.0
Product Direction (% positive)
Product Direction (% positive)
6.9
3.4
Meets Requirements
Adobe Analytics
8.4
IBM Digital Analytics
6.9
Ease of Use
Adobe Analytics
7.0
IBM Digital Analytics
5.8
Ease of Setup
Adobe Analytics
6.4
IBM Digital Analytics
5.4
Ease of Admin
Adobe Analytics
7.2
IBM Digital Analytics
7.0
Quality of Support
Adobe Analytics
7.5
IBM Digital Analytics
6.1
Ease of Doing Business With
Adobe Analytics
7.6
IBM Digital Analytics
7.0
Product Direction (% positive)
Adobe Analytics
6.9
IBM Digital Analytics
3.4

Features

Metrics
Sessions - Digital Analytics
Adobe Analytics
8.5
IBM Digital Analytics
7.7
Engagement
Adobe Analytics
8.3
IBM Digital Analytics
7.0
Entry and Exit Pages
Adobe Analytics
8.4
IBM Digital Analytics
7.2
Standard Event Tracking
Adobe Analytics
8.3
IBM Digital Analytics
7.0
Custom Event Tracking
Adobe Analytics
8.4
IBM Digital Analytics
6.5
Retention
Adobe Analytics
7.9
IBM Digital Analytics
7.0
Return
Adobe Analytics
7.9
IBM Digital Analytics
6.9
Conversions
Adobe Analytics
8.4
IBM Digital Analytics
7.5
Funnels
Adobe Analytics
8.1
IBM Digital Analytics
6.5
Reporting
Real-Time Reporting
Adobe Analytics
8.1
IBM Digital Analytics
5.7
Trending
Adobe Analytics
8.2
IBM Digital Analytics
6.2
Retroactive Reporting
Adobe Analytics
8.0
IBM Digital Analytics
6.2
Segmentation
Adobe Analytics
8.3
IBM Digital Analytics
6.0
Mobile Reporting
Adobe Analytics
7.9
IBM Digital Analytics
4.9
Unification Across Devices
Adobe Analytics
7.7
IBM Digital Analytics
5.6
Custom Reports and Dashboards
Adobe Analytics
8.3
IBM Digital Analytics
5.9
Other
User Data
Adobe Analytics
8.3
IBM Digital Analytics
6.3
Site Search Reporting
Adobe Analytics
8.2
IBM Digital Analytics
6.6
Load Time Monitoring
Adobe Analytics
7.8
IBM Digital Analytics
5.5
Campaign Tracking
Adobe Analytics
8.4
IBM Digital Analytics
6.7
E-Commerce
Adobe Analytics
8.3
IBM Digital Analytics
7.3
Promotional Messages
Adobe Analytics
7.9
IBM Digital Analytics
6.6
Administration Alerts
Adobe Analytics
8.0
IBM Digital Analytics
6.5
Administration
Performance and Reliability
Adobe Analytics
8.2
IBM Digital Analytics
6.4
User, Role, and Access Management
Adobe Analytics
8.3
IBM Digital Analytics
7.5
API / Integrations
Adobe Analytics
7.8
IBM Digital Analytics
6.5
QA Testing
Adobe Analytics
8.0
IBM Digital Analytics
5.6

Reviewers' Company Size

Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
26.6%
16.4%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
27.9%
34.5%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
45.5%
49.1%
Adobe Analytics
Small-Business
26.6%
Mid-Market
27.9%
Enterprise
45.5%
IBM Digital Analytics
Small-Business
16.4%
Mid-Market
34.5%
Enterprise
49.1%

Reviewers' Industry

 
Marketing and Advertising
14.6%
Retail
15.7%
 
Retail
6.0%
Marketing and Advertising
15.7%
 
Financial Services
5.2%
Internet
7.1%
 
Information Technology and Services
5.1%
Insurance
7.1%
 
Internet
4.0%
Information Technology and Services
7.1%
 
Other
65.1%
Other
47.1%
Adobe Analytics
Marketing and Advertising
14.6%
Retail
6.0%
Financial Services
5.2%
Information Technology and Services
5.1%
Internet
4.0%
Other
65.1%
IBM Digital Analytics
Retail
15.7%
Marketing and Advertising
15.7%
Internet
7.1%
Insurance
7.1%
Information Technology and Services
7.1%
Other
47.1%

Reviews

Most Helpful Favorable Review
Most Helpful Favorable Review
Paul L.
Administrator in Information Technology and Services

The online control suite is quite amazing. If you know how to use it you can slice and dice your data in hundreds of ways. You can set it up to use first party cookies which is always nice. The performance of the reporting is awesome.

Eric S.
Internal Consultant in Retail

The variety of display modes - graphic, text, table, etc.

Most Helpful Critical Review
Most Helpful Critical Review
G2 User in Banking

The price. If it could be offered at a significant discount because Google's free Analytics tool provides many of the same features, it'd be helpful.

G2 User in Consumer Goods

The font is so small I have to squint just to read it. The dashboard's aren't really helpful and offer a low level of customization. Not really user friendly and difficult to do simple tasks that can be done in seconds in Google analytics (i.e....

 
Adobe Analytics
Most Helpful Favorable Review
Paul L.
Administrator in Information Technology and Services

The online control suite is quite amazing. If you know how to use it you can slice and dice your data in hundreds of ways. You can set it up to use first party cookies which is always nice. The performance of the reporting is awesome.

Most Helpful Critical Review
G2 User in Banking

The price. If it could be offered at a significant discount because Google's free Analytics tool provides many of the same features, it'd be helpful.

IBM Digital Analytics
Most Helpful Favorable Review
Eric S.
Internal Consultant in Retail

The variety of display modes - graphic, text, table, etc.

Most Helpful Critical Review
G2 User in Consumer Goods

The font is so small I have to squint just to read it. The dashboard's aren't really helpful and offer a low level of customization. Not really user friendly and difficult to do simple tasks that can be done in seconds in Google analytics (i.e....

Screenshots

 
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IBM Digital Analytics

Videos

 

High-level overview of Analysis Workspace, with curation and project sharing, in Adobe Analytics.

No videos provided
Adobe Analytics

High-level overview of Analysis Workspace, with curation and project sharing, in Adobe Analytics.

IBM Digital Analytics
No videos provided

Downloads

IBM Digital Analytics
No downloads provided
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