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Compare Adobe Analytics and GWI 
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At a Glance
Market Segments
Enterprise (43.6% of reviews)
Mid-Market (44.8% of reviews)
Entry-Level Pricing
No pricing available
Free 1 Users Per Month
Adobe Analytics
Star Rating
(1,129)4.2 out of 5
Market Segments
Enterprise (43.6% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Adobe AnalyticsGWI
Star Rating
(165)4.4 out of 5
Market Segments
Mid-Market (44.8% of reviews)
Pros & Cons
Entry-Level Pricing
Free 1 Users Per Month
Browse all 3 pricing plansAdobe Analytics vs GWI
When assessing the two solutions, reviewers found GWI easier to use, set up, and administer. Reviewers also preferred doing business with GWI overall.
- Reviewers felt that Adobe Analytics meets the needs of their business better than GWI.
- When comparing quality of ongoing product support, reviewers felt that GWI is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of GWI over Adobe Analytics.
Pricing
Entry-Level Pricing
Adobe Analytics
No pricing availableGWI
FREE
Free
1 Users Per Month
Grab quick insights on the fly, nice and easy
- Get instant insights with our AI assistant, GWI Spark
- Enjoy up to 20 prompts per month
- Dive deeper in just one click
Free Trial
Adobe Analytics
No trial information availableGWI
Free Trial is available
Ratings
Meets Requirements
8.6
882
8.2
156
Ease of Use
7.5
938
8.2
157
Ease of Setup
7.2
377
8.8
129
Ease of Admin
7.6
279
8.8
68
Quality of Support
7.8
808
9.2
146
Has the product been a good partner in doing business?
8.0
279
9.1
70
Product Direction (% positive)
7.6
843
9.0
155
Features by Category
Metrics
8.6
605
Not enough data
8.4
599
Not enough data
8.4
605
Not enough data
8.4
579
Not enough data
8.4
564
Not enough data
8.1
542
Not enough data
8.1
562
Not enough data
8.5
568
Not enough data
8.2
533
Not enough data
Reporting
8.3
593
Not enough data
8.3
580
Not enough data
8.1
554
Not enough data
8.4
573
Not enough data
8.1
512
Not enough data
8.0
496
Not enough data
8.5
595
Not enough data
Other
8.4
553
Not enough data
8.3
531
Not enough data
8.1
499
Not enough data
8.5
548
Not enough data
8.4
476
Not enough data
8.0
434
Not enough data
8.2
459
Not enough data
Agentic AI - Digital Analytics
8.5
40
Not enough data
8.8
40
Not enough data
8.6
40
Not enough data
8.7
41
Not enough data
Administration
8.1
454
Not enough data
8.2
444
Not enough data
8.4
550
Not enough data
8.4
531
Not enough data
User Identification
8.4
206
Not enough data
8.6
210
Not enough data
8.5
202
Not enough data
Tracking & Reporting
8.7
206
Not enough data
8.4
211
Not enough data
8.4
207
Not enough data
8.7
220
Not enough data
8.5
212
Not enough data
8.6
204
Not enough data
Metrics
9.0
80
Not enough data
8.7
81
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Audiences
9.2
24
8.7
149
Feature Not Available
Feature Not Available
Feature Not Available
7.9
146
9.2
24
7.9
146
Data Analysis
Feature Not Available
7.0
146
9.5
24
7.4
146
9.3
24
7.3
146
9.2
24
7.8
147
Administration
9.4
24
6.0
134
8.9
24
Feature Not Available
9.1
24
7.4
141
Agentic AI - Audience Intelligence Platforms
9.2
22
5.8
11
9.2
22
4.7
10
9.2
22
5.2
10
9.3
22
5.8
10
Statistical Tool
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Data Analysis
9.1
68
Not enough data
9.0
66
Not enough data
Decision Making
Feature Not Available
Not enough data
9.0
67
Not enough data
9.0
68
Not enough data
9.0
65
Not enough data
Generative AI
8.8
39
Not enough data
9.1
39
Not enough data
Metrics
9.0
80
Not enough data
8.7
81
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Categories
Categories
Shared Categories
Adobe Analytics and GWI are categorized as Audience Intelligence Platforms
Unique Categories
GWI has no unique categories
Reviews
Reviewers' Company Size
Adobe Analytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
GWI
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
13.3%
Information Technology and Services
7.9%
Financial Services
5.6%
Retail
5.2%
Computer Software
5.2%
Other
62.8%
Marketing and Advertising
53.1%
Market Research
4.9%
Entertainment
4.3%
Sports
3.7%
Online Media
3.7%
Other
30.2%
Alternatives
Discussions
What is Adobe Analytics used for?
2 Comments
KS
Adobe Analytics is used for analysis website performance, user behaviour tracking and real time analytics for the website.Read more
What else are you using adobe analytics for?
1 Comment
TS
Adobe analytics provides data on how our websites are performing, what site visitors do on the page(s), and how our marketing channels are performing. In...Read more
GWI has no discussions with answers
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