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Compare Adobe Analytics, Google Analytics, Google Tag Manager, and IBM Watson Customer Experience Analytics

Pricing

 
Free Trial Unavailable
Free Trial Unavailable
Free Trial Unavailable
Free Trial
Adobe Analytics
Free Trial Unavailable
Google Analytics
Free Trial Unavailable
Google Tag Manager
Free Trial Unavailable
IBM Watson Customer Experience Analytics
Free Trial

Ratings

Meets Requirements
Meets Requirements
8.4
9.0
9.2
7.6
Ease of Use
Ease of Use
7.0
7.6
7.7
7.3
Ease of Setup
Ease of Setup
6.4
7.8
7.8
7.8
Ease of Admin
Ease of Admin
7.2
8.1
8.2
7.7
Quality of Support
Quality of Support
7.5
7.3
6.7
7.9
Ease of Doing Business With
Ease of Doing Business With
7.6
8.2
8.0
8.1
Product Direction (% positive)
Product Direction (% positive)
6.9
8.4
8.7
8.2
Meets Requirements
Adobe Analytics
8.4
Google Analytics
9.0
Google Tag Manager
9.2
IBM Watson Customer Experience Analytics
7.6
Ease of Use
Adobe Analytics
7.0
Google Analytics
7.6
Google Tag Manager
7.7
IBM Watson Customer Experience Analytics
7.3
Ease of Setup
Adobe Analytics
6.4
Google Analytics
7.8
Google Tag Manager
7.8
IBM Watson Customer Experience Analytics
7.8
Ease of Admin
Adobe Analytics
7.2
Google Analytics
8.1
Google Tag Manager
8.2
IBM Watson Customer Experience Analytics
7.7
Quality of Support
Adobe Analytics
7.5
Google Analytics
7.3
Google Tag Manager
6.7
IBM Watson Customer Experience Analytics
7.9
Ease of Doing Business With
Adobe Analytics
7.6
Google Analytics
8.2
Google Tag Manager
8.0
IBM Watson Customer Experience Analytics
8.1
Product Direction (% positive)
Adobe Analytics
6.9
Google Analytics
8.4
Google Tag Manager
8.7
IBM Watson Customer Experience Analytics
8.2

Features

Metrics
Sessions - Digital Analytics
Adobe Analytics
8.5
Google Analytics
9.0
Google Tag Manager
8.8
IBM Watson Customer Experience Analytics
8.3
Engagement
Adobe Analytics
8.3
Google Analytics
8.7
Google Tag Manager
8.8
IBM Watson Customer Experience Analytics
7.9
Entry and Exit Pages
Adobe Analytics
8.4
Google Analytics
8.7
Google Tag Manager
8.6
IBM Watson Customer Experience Analytics
7.2
Standard Event Tracking
Adobe Analytics
8.3
Google Analytics
8.5
Google Tag Manager
9.1
IBM Watson Customer Experience Analytics
8.1
Custom Event Tracking
Adobe Analytics
8.4
Google Analytics
8.3
Google Tag Manager
8.9
IBM Watson Customer Experience Analytics
6.9
Retention
Adobe Analytics
7.9
Google Analytics
8.3
Google Tag Manager
8.3
IBM Watson Customer Experience Analytics
7.2
Return
Adobe Analytics
7.9
Google Analytics
8.4
Google Tag Manager
8.2
IBM Watson Customer Experience Analytics
7.2
Conversions
Adobe Analytics
8.4
Google Analytics
8.5
Google Tag Manager
9.1
IBM Watson Customer Experience Analytics
6.7
Funnels
Adobe Analytics
8.1
Google Analytics
8.1
Google Tag Manager
8.5
IBM Watson Customer Experience Analytics
7.5
Reporting
Real-Time Reporting
Adobe Analytics
8.1
Google Analytics
8.7
Google Tag Manager
9.5
IBM Watson Customer Experience Analytics
Not enough data available
Trending
Adobe Analytics
8.2
Google Analytics
8.5
Google Tag Manager
8.4
IBM Watson Customer Experience Analytics
8.6
Retroactive Reporting
Adobe Analytics
8.0
Google Analytics
8.2
Google Tag Manager
7.8
IBM Watson Customer Experience Analytics
8.3
Segmentation
Adobe Analytics
8.3
Google Analytics
8.3
Google Tag Manager
8.8
IBM Watson Customer Experience Analytics
8.1
Mobile Reporting
Adobe Analytics
7.9
Google Analytics
8.5
Google Tag Manager
8.8
IBM Watson Customer Experience Analytics
Not enough data available
Unification Across Devices
Adobe Analytics
7.7
Google Analytics
8.2
Google Tag Manager
8.6
IBM Watson Customer Experience Analytics
8.0
Custom Reports and Dashboards
Adobe Analytics
8.3
Google Analytics
8.5
Google Tag Manager
8.3
IBM Watson Customer Experience Analytics
6.7
Other
User Data
Adobe Analytics
8.3
Google Analytics
8.4
Google Tag Manager
8.4
IBM Watson Customer Experience Analytics
7.1
Site Search Reporting
Adobe Analytics
8.2
Google Analytics
8.5
Google Tag Manager
8.5
IBM Watson Customer Experience Analytics
6.4
Load Time Monitoring
Adobe Analytics
7.8
Google Analytics
8.3
Google Tag Manager
8.2
IBM Watson Customer Experience Analytics
Not enough data available
Campaign Tracking
Adobe Analytics
8.4
Google Analytics
8.7
Google Tag Manager
9.0
IBM Watson Customer Experience Analytics
Not enough data available
E-Commerce
Adobe Analytics
8.3
Google Analytics
8.4
Google Tag Manager
8.7
IBM Watson Customer Experience Analytics
Not enough data available
Promotional Messages
Adobe Analytics
7.9
Google Analytics
8.0
Google Tag Manager
8.0
IBM Watson Customer Experience Analytics
Not enough data available
Administration Alerts
Adobe Analytics
8.0
Google Analytics
8.2
Google Tag Manager
8.1
IBM Watson Customer Experience Analytics
6.9
Administration
Performance and Reliability
Adobe Analytics
8.2
Google Analytics
8.9
Google Tag Manager
9.0
IBM Watson Customer Experience Analytics
6.9
User, Role, and Access Management
Adobe Analytics
8.3
Google Analytics
8.9
Google Tag Manager
9.0
IBM Watson Customer Experience Analytics
7.1
API / Integrations
Adobe Analytics
7.8
Google Analytics
8.4
Google Tag Manager
8.7
IBM Watson Customer Experience Analytics
5.8
QA Testing
Adobe Analytics
8.0
Google Analytics
8.1
Google Tag Manager
8.6
IBM Watson Customer Experience Analytics
7.0

Reviewers' Company Size

Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
26.6%
60.6%
51.7%
10.5%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
27.9%
27.5%
34.9%
21.1%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
45.5%
11.9%
13.4%
68.4%
Adobe Analytics
Small-Business
26.6%
Mid-Market
27.9%
Enterprise
45.5%
Google Analytics
Small-Business
60.6%
Mid-Market
27.5%
Enterprise
11.9%
Google Tag Manager
Small-Business
51.7%
Mid-Market
34.9%
Enterprise
13.4%
IBM Watson Customer Experience Analytics
Small-Business
10.5%
Mid-Market
21.1%
Enterprise
68.4%

Reviewers' Industry

 
Marketing and Advertising
14.6%
Marketing and Advertising
22.1%
Marketing and Advertising
38.1%
Retail
12.5%
 
Retail
6.0%
Information Technology and Services
6.8%
Internet
9.7%
Food & Beverages
12.5%
 
Financial Services
5.2%
Computer Software
6.8%
Computer Software
7.3%
Banking
12.5%
 
Information Technology and Services
5.1%
Internet
6.1%
Information Technology and Services
7.1%
Staffing and Recruiting
8.3%
 
Internet
4.0%
Higher Education
3.0%
Retail
2.4%
Oil & Energy
8.3%
 
Other
65.1%
Other
55.2%
Other
35.4%
Other
45.8%
Adobe Analytics
Marketing and Advertising
14.6%
Retail
6.0%
Financial Services
5.2%
Information Technology and Services
5.1%
Internet
4.0%
Other
65.1%
Google Analytics
Marketing and Advertising
22.1%
Information Technology and Services
6.8%
Computer Software
6.8%
Internet
6.1%
Higher Education
3.0%
Other
55.2%
Google Tag Manager
Marketing and Advertising
38.1%
Internet
9.7%
Computer Software
7.3%
Information Technology and Services
7.1%
Retail
2.4%
Other
35.4%
IBM Watson Customer Experience Analytics
Retail
12.5%
Food & Beverages
12.5%
Banking
12.5%
Staffing and Recruiting
8.3%
Oil & Energy
8.3%
Other
45.8%

Reviews

Most Helpful Favorable Review
Most Helpful Favorable Review
Paul L.
Administrator in Information Technology and Services

The online control suite is quite amazing. If you know how to use it you can slice and dice your data in hundreds of ways. You can set it up to use first party cookies which is always nice. The performance of the reporting is awesome.

Kristin H.
Administrator in Higher Education

Google Analytics is the gold standard for free web analytics. As clean as it is comprehensive, this tool allows you to track, organize, and report information relatively easily.

G2 User in Internet

Fairly easy to use & easy to find solutions

G2 User

The session replay for analysing the customner struggle The metrics to measure the Loss in revenue due to the customer struggle helps enagage the customer to act on it immediately

Most Helpful Critical Review
Most Helpful Critical Review
G2 User in Banking

The price. If it could be offered at a significant discount because Google's free Analytics tool provides many of the same features, it'd be helpful.

Jill A.
Administrator in Internet

It doesn't play so well with other systems, and is not the most reliable when it comes to reporting accuracy. The info you can gather from google analytics is relatively simplistic and still requires a lot of manual processes to get the big picture.

Anjelika K.
Administrator in Internet

I don't like that you cannot understand it easily.

G2 User in Staffing and Recruiting

Nothing I like the product very much and highly recommend

 
Adobe Analytics
Most Helpful Favorable Review
Paul L.
Administrator in Information Technology and Services

The online control suite is quite amazing. If you know how to use it you can slice and dice your data in hundreds of ways. You can set it up to use first party cookies which is always nice. The performance of the reporting is awesome.

Most Helpful Critical Review
G2 User in Banking

The price. If it could be offered at a significant discount because Google's free Analytics tool provides many of the same features, it'd be helpful.

Google Analytics
Most Helpful Favorable Review
Kristin H.
Administrator in Higher Education

Google Analytics is the gold standard for free web analytics. As clean as it is comprehensive, this tool allows you to track, organize, and report information relatively easily.

Most Helpful Critical Review
Jill A.
Administrator in Internet

It doesn't play so well with other systems, and is not the most reliable when it comes to reporting accuracy. The info you can gather from google analytics is relatively simplistic and still requires a lot of manual processes to get the big picture.

Google Tag Manager
Most Helpful Favorable Review
G2 User in Internet

Fairly easy to use & easy to find solutions

Most Helpful Critical Review
Anjelika K.
Administrator in Internet

I don't like that you cannot understand it easily.

IBM Watson Customer Experience Analytics
Most Helpful Favorable Review
G2 User

The session replay for analysing the customner struggle The metrics to measure the Loss in revenue due to the customer struggle helps enagage the customer to act on it immediately

Most Helpful Critical Review
G2 User in Staffing and Recruiting

Nothing I like the product very much and highly recommend

Screenshots

 
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Google Analytics
Google Tag Manager
IBM Watson Customer Experience Analytics

Videos

 

High-level overview of Analysis Workspace, with curation and project sharing, in Adobe Analytics.

No videos providedNo videos provided

Experience the power of AI in IBM Watson Customer Experience Analytics. Identify and resolve customer experience challenges and behavioral sequences within minutes. Immediately get notified of struggle when it happens so you can quickly take action to improve conversion rates.

Adobe Analytics

High-level overview of Analysis Workspace, with curation and project sharing, in Adobe Analytics.

Google Analytics
No videos provided
Google Tag Manager
No videos provided
IBM Watson Customer Experience Analytics

Experience the power of AI in IBM Watson Customer Experience Analytics. Identify and resolve customer experience challenges and behavioral sequences within minutes. Immediately get notified of struggle when it happens so you can quickly take action to improve conversion rates.

Downloads

Google Analytics
No downloads provided
Google Tag Manager
No downloads provided
Ask Google Analytics a QuestionContact Google AnalyticsAsk Google Tag Manager a QuestionContact Google Tag ManagerAsk IBM Watson Customer Experience Analytics a QuestionContact IBM Watson Customer Experience Analytics