# Adobe Analytics vs Fullstory Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Adobe Analytics excels in providing comprehensive digital tools for analyzing customer behavior, with users highlighting its ability to track and optimize marketing efforts in real-time. This capability is particularly beneficial for businesses looking to enhance their campaign performance.
- **Users say** that Fullstory stands out for its **intuitive user interface** , making it accessible even for those without a technical background. Reviewers appreciate how easy it is to navigate the platform, which can significantly reduce the learning curve for new users.
- **According to verified reviews** , Adobe Analytics has a robust support system, although it receives slightly lower ratings compared to Fullstory. Users have noted that while Adobe's support is helpful, Fullstory's customer success management team is often praised for going above and beyond to assist clients.
- **Reviewers mention** that Fullstory's focus on user experience has led to significant improvements in quoteline metrics for some businesses. Users have expressed satisfaction with the actionable insights provided, which help in making informed decisions without overwhelming complexity.
- **G2 reviewers highlight** that Adobe Analytics is particularly favored by enterprise-level users, with many praising its extensive features for data analysis and reporting. However, some users have pointed out that the platform can be complex to set up, which may pose challenges for smaller teams.
- **Users report** that while Fullstory has a strong emphasis on user engagement and session tracking, Adobe Analytics offers more advanced features for custom event tracking and reporting, making it a better fit for organizations that require detailed analytics capabilities.



| | Adobe Analytics | Fullstory | 
|---|---|---|
| **Star Rating** | 4.2 out of 5 | 4.5 out of 5 | 
| **Total Reviews** | 1,214 | 1,048 | 
| **Largest Market Segment** | Enterprise (43.2% of reviews) | Mid-Market (43.4% of reviews) | 
| **Entry Level Price** | No pricing available | Contact Us | 

---
## Top Pros & Cons

### Adobe Analytics

Pros:
- Insights (84 reviews)
- Analytics (77 reviews)

Cons:
- Learning Curve (51 reviews)
- Steep Learning Curve (27 reviews)

### Fullstory

Pros:
- Ease of Use (63 reviews)
- Insights (58 reviews)

Cons:
- Learning Curve (32 reviews)
- Limitations (27 reviews)

---
## Ratings Comparison
| Rating | Adobe Analytics | Fullstory | 
|---|---|---|
  | **Meets Requirements** | 8.6 (909 reviews) | 8.7 (889 reviews) | 
  | **Ease of Use** | 7.5 (972 reviews) | 8.2 (900 reviews) | 
  | **Ease of Setup** | 7.2 (410 reviews) | 8.3 (535 reviews) | 
  | **Ease of Admin** | 7.6 (282 reviews) | 8.7 (319 reviews) | 
  | **Quality of Support** | 7.8 (832 reviews) | 9.0 (688 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.0 (282 reviews) | 9.0 (301 reviews) | 
  | **Product Direction (% positive)** | 7.6 (864 reviews) | 8.8 (850 reviews) | 

---
## Pricing

### Adobe Analytics

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

### Fullstory

#### Entry-Level Pricing

Plan: Business

Price: Contact Us

Description: For teams that need total cross-functional clarity into their digital portfolio.

Key Features:
- Autocapture
- Session Insights
- Core Product Analytics

[Browse all 4 editions](https://www.g2.com/products/fullstory/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Digital Analytics

| Product | Score | Reviews |
|---|---|---|
| **Adobe Analytics** | 8.3/10 | 735 |
| **Fullstory** | 7.9/10 | 341 |

#### Metrics

| Feature | Adobe Analytics | Fullstory | 
|---|---|---|
| **Sessions - Digital Analytics** | 8.6 (610 reviews) | 8.5 (271 reviews) | 
| **Engagement** | 8.5 (601 reviews) | 8.6 (265 reviews) | 
| **Entry and Exit Pages** | 8.4 (605 reviews) | 8.3 (254 reviews) | 
| **Standard Event Tracking** | 8.4 (578 reviews) | 8.7 (272 reviews) | 
| **Custom Event Tracking** | 8.4 (566 reviews) | 8.4 (278 reviews) | 
| **Retention** | 8.1 (540 reviews) | 7.8 (246 reviews) | 
| **Return** | 8.1 (560 reviews) | 7.7 (246 reviews) | 
| **Conversions** | 8.5 (569 reviews) | 8.2 (259 reviews) | 
| **Funnels** | 8.2 (534 reviews) | 8.5 (261 reviews) | 

#### Reporting

| Feature | Adobe Analytics | Fullstory | 
|---|---|---|
| **Real-Time Reporting** | 8.3 (602 reviews) | 8.7 (276 reviews) | 
| **Trending** | 8.3 (579 reviews) | 8.3 (264 reviews) | 
| **Retroactive Reporting** | 8.2 (555 reviews) | 7.9 (263 reviews) | 
| **Segmentation** | 8.4 (580 reviews) | 8.7 (268 reviews) | 
| **Mobile Reporting** | 8.1 (512 reviews) | 7.9 (235 reviews) | 
| **Unification Across Devices** | 8.0 (496 reviews) | 7.8 (241 reviews) | 
| **Custom Reports and Dashboards** | 8.5 (612 reviews) | 8.4 (264 reviews) | 

#### Other

| Feature | Adobe Analytics | Fullstory | 
|---|---|---|
| **User Data** | 8.5 (554 reviews) | 8.3 (265 reviews) | 
| **Site Search Reporting** | 8.3 (529 reviews) | 7.8 (232 reviews) | 
| **Load Time Monitoring** | 8.1 (497 reviews) | 8.0 (256 reviews) | 
| **Campaign Tracking** | 8.5 (551 reviews) | 7.6 (227 reviews) | 
| **E-Commerce** | 8.4 (474 reviews) | 7.4 (227 reviews) | 
| **Promotional Messages** | 8.1 (432 reviews) | 6.6 (222 reviews) | 
| **Administration Alerts** | 8.2 (457 reviews) | 7.6 (215 reviews) | 

#### Agentic AI - Digital Analytics

| Feature | Adobe Analytics | Fullstory | 
|---|---|---|
| **Autonomous Task Execution** | 8.4 (42 reviews) | 6.1 (11 reviews) | 
| **Cross-system Integration** | 8.7 (41 reviews) | 6.5 (12 reviews) | 
| **Proactive Assistance** | 8.5 (41 reviews) | 6.4 (13 reviews) | 
| **Decision Making** | 8.8 (43 reviews) | 6.4 (13 reviews) | 

#### Administration

| Feature | Adobe Analytics | Fullstory | 
|---|---|---|
| **API / Integrations** | 8.1 (462 reviews) | 7.5 (254 reviews) | 
| **QA Testing** | 8.2 (442 reviews) | 7.8 (258 reviews) | 
| **Performance and Reliability** | 8.4 (561 reviews) | 8.7 (272 reviews) | 
| **User, Role, and Access Management** | 8.4 (529 reviews) | 8.3 (272 reviews) | 

### Mobile App Analytics

| Product | Score | Reviews |
|---|---|---|
| **Adobe Analytics** | 8.6/10 | 260 |
| **Fullstory** | 8.5/10 | 93 |

#### User Identification

| Feature | Adobe Analytics | Fullstory | 
|---|---|---|
| **Demographics** | 8.4 (203 reviews) | 7.7 (75 reviews) | 
| **User Segmentation** | 8.6 (207 reviews) | 8.5 (78 reviews) | 
| **Geolocation** | 8.6 (199 reviews) | 8.8 (78 reviews) | 

#### Tracking & Reporting

| Feature | Adobe Analytics | Fullstory | 
|---|---|---|
| **Custom Event Tracking** | 8.7 (203 reviews) | 8.5 (77 reviews) | 
| **Real-Time Insights** | 8.4 (209 reviews) | 9.0 (76 reviews) | 
| **Attribution** | 8.4 (205 reviews) | 8.2 (75 reviews) | 
| **Dashboard** | 8.7 (217 reviews) | 8.8 (80 reviews) | 
| **User Path Tracking** | 8.5 (209 reviews) | 8.6 (81 reviews) | 
| **User Activity History** | 8.6 (201 reviews) | 8.8 (80 reviews) | 

#### Metrics

| Feature | Adobe Analytics | Fullstory | 
|---|---|---|
| **Engagement** | 9.0 (77 reviews) | 8.8 (80 reviews) | 
| **Exit Tracking** | 8.7 (78 reviews) | 8.5 (75 reviews) | 
| **Retention** | Feature Not Available | 8.2 (73 reviews) | 
| **Return** | Feature Not Available | 8.1 (74 reviews) | 
| **Conversions** | Feature Not Available | 8.7 (78 reviews) | 

### Session Replay

| Product | Score | Reviews |
|---|---|---|
| **Adobe Analytics** | N/A | N/A |
| **Fullstory** | 8.2/10 | 436 |

#### User Behavior

| Feature | Adobe Analytics | Fullstory | 
|---|---|---|
| **Click Tracking** | Not enough data | 9.0 (378 reviews) ✓ Verified | 
| **Mouse Movement ** | Not enough data | 8.6 (356 reviews) ✓ Verified | 
| **Frustration Tracking** | Not enough data | 8.5 (380 reviews) ✓ Verified | 

#### A/B Testing 

| Feature | Adobe Analytics | Fullstory | 
|---|---|---|
| **Error and Bug Tracking** | Not enough data | 8.5 (356 reviews) ✓ Verified | 
| **Split URL Testing** | Not enough data | 8.1 (72 reviews) | 
| **Data Analysis** | Not enough data | 8.3 (360 reviews) ✓ Verified | 
| **Notes** | Not enough data | 8.2 (328 reviews) ✓ Verified | 

#### Visitor Information

| Feature | Adobe Analytics | Fullstory | 
|---|---|---|
| **User Identification** | Not enough data | 8.5 (368 reviews) ✓ Verified | 
| **Search Box** | Not enough data | 8.2 (366 reviews) ✓ Verified | 

#### Agentic AI - Session Replay

| Feature | Adobe Analytics | Fullstory | 
|---|---|---|
| **Cross-system Integration** | Not enough data | 6.0 (24 reviews) | 

### Digital Adoption Platform

| Product | Score | Reviews |
|---|---|---|
| **Adobe Analytics** | N/A | N/A |
| **Fullstory** | 8.5/10 | 69 |

#### User Analysis

| Feature | Adobe Analytics | Fullstory | 
|---|---|---|
| **Survey Implementation** | Not enough data | 8.4 (40 reviews) | 
| **Data Analysis** | Not enough data | 8.1 (38 reviews) | 

#### User Support

| Feature | Adobe Analytics | Fullstory | 
|---|---|---|
| **User Segmentation** | Not enough data | 8.4 (42 reviews) | 
| **Multi-Language Support** | Not enough data | 8.0 (36 reviews) | 
| **Behavior-responsive Messaging** | Not enough data | 8.8 (38 reviews) | 

#### Walkthrough Type

| Feature | Adobe Analytics | Fullstory | 
|---|---|---|
| **Audio-visual Walkthroughs** | Not enough data | Feature Not Available | 
| **Text Bubble Walkthroughs** | Not enough data | 9.1 (53 reviews) | 

#### Platform Basics - Digital Adoption Platform

| Feature | Adobe Analytics | Fullstory | 
|---|---|---|
| **Integration** | Not enough data | Not enough data | 
| **Communications** | Not enough data | Not enough data | 

#### Analytics - Digital Adoption Platform

| Feature | Adobe Analytics | Fullstory | 
|---|---|---|
| **Analytics** | Not enough data | Not enough data | 

#### Functions - Digital Adoption Platform

| Feature | Adobe Analytics | Fullstory | 
|---|---|---|
| **Customer self-service** | Not enough data | Not enough data | 
| **In-app guidance** | Not enough data | Not enough data | 

#### Agentic AI - Digital Adoption Platform

| Feature | Adobe Analytics | Fullstory | 
|---|---|---|
| **Adaptive Learning** | Not enough data | Not enough data | 

### Product Analytics

| Product | Score | Reviews |
|---|---|---|
| **Adobe Analytics** | N/A | N/A |
| **Fullstory** | 7.1/10 | 232 |

#### Product Analytics

| Feature | Adobe Analytics | Fullstory | 
|---|---|---|
| **Account-Level Analytics** | Not enough data | 7.8 (190 reviews) | 
| **User-Level Analytics** | Not enough data | 8.6 (205 reviews) | 
| **Segmentation** | Not enough data | 8.5 (199 reviews) | 
| **Funnels** | Not enough data | 8.4 (213 reviews) | 
| **Alerts** | Not enough data | 7.3 (197 reviews) | 
| **Multi-Product Analytics** | Not enough data | 7.7 (175 reviews) | 
| **User Scoring** | Not enough data | 7.3 (189 reviews) | 
| **Integrations** | Not enough data | 7.5 (176 reviews) | 

#### Agentic AI - Product Analytics

| Feature | Adobe Analytics | Fullstory | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 5.2 (9 reviews) | 
| **Cross-system Integration** | Not enough data | 5.2 (9 reviews) | 
| **Adaptive Learning** | Not enough data | 5.9 (9 reviews) | 
| **Proactive Assistance** | Not enough data | 5.2 (9 reviews) | 

#### Behavioral Analytics - Product Analytics

| Feature | Adobe Analytics | Fullstory | 
|---|---|---|
| **Multi-Product Analytics** | Not enough data | Not enough data | 
| **User level Analytics** | Not enough data | Not enough data | 
| **Account level Analytics** | Not enough data | Not enough data | 
| **Segmentation** | Not enough data | Not enough data | 
| **Funnels** | Not enough data | Not enough data | 

#### Platform Infrastructure - Product Analytics

| Feature | Adobe Analytics | Fullstory | 
|---|---|---|
| **Cross System integrations** | Not enough data | Not enough data | 
| **Alerts** | Not enough data | Not enough data | 
| **Integrations** | Not enough data | Not enough data | 

#### AI driven optimization - Product Analytics

| Feature | Adobe Analytics | Fullstory | 
|---|---|---|
| **User scoring** | Not enough data | Not enough data | 
| **Adaptive learning** | Not enough data | Not enough data | 
| **Automated insights** | Not enough data | Not enough data | 
| **Autonomous task execution** | Not enough data | Not enough data | 

### E-Commerce Analytics

| Product | Score | Reviews |
|---|---|---|
| **Adobe Analytics** | N/A | N/A |
| **Fullstory** | 6.4/10 | 89 |

#### Analytics

| Feature | Adobe Analytics | Fullstory | 
|---|---|---|
| **Reports** | Not enough data | 7.8 (76 reviews) | 
| **Dashboard** | Not enough data | 8.2 (83 reviews) | 
| **Web Analytics** | Not enough data | 8.4 (83 reviews) | 
| **Campaign Tracking** | Not enough data | 7.5 (78 reviews) | 
| **Customer Demographics** | Not enough data | 7.1 (77 reviews) | 
| **Predictive Analytics** | Not enough data | Feature Not Available | 

#### Administration

| Feature | Adobe Analytics | Fullstory | 
|---|---|---|
| **Data Storage** | Not enough data | 7.8 (78 reviews) | 
| **A/B Testing** | Not enough data | 6.7 (80 reviews) | 
| **Integrations** | Not enough data | 7.2 (77 reviews) | 

#### Generative AI

| Feature | Adobe Analytics | Fullstory | 
|---|---|---|
| **AI Text Generation** | Not enough data | 5.8 (77 reviews) | 

#### Agentic AI - E-Commerce Analytics

| Feature | Adobe Analytics | Fullstory | 
|---|---|---|
| **Multi-step Planning** | Not enough data | 4.2 (6 reviews) | 
| **Cross-system Integration** | Not enough data | 4.2 (6 reviews) | 
| **Adaptive Learning** | Not enough data | 5.3 (6 reviews) | 
| **Proactive Assistance** | Not enough data | 4.2 (6 reviews) | 
| **Decision Making** | Not enough data | 4.8 (7 reviews) | 

### Customer Data Platform (CDP)

| Product | Score | Reviews |
|---|---|---|
| **Adobe Analytics** | N/A | N/A |
| **Fullstory** | 7.3/10 | 100 |

#### Data Sourcing

| Feature | Adobe Analytics | Fullstory | 
|---|---|---|
| **Data Enrichment** | Not enough data | 7.4 (100 reviews) | 
| **Expandability** | Not enough data | 7.7 (98 reviews) | 
| **Content Marketing** | Not enough data | Feature Not Available | 
| **Multiple Devices** | Not enough data | 7.9 (99 reviews) | 

#### Intelligence

| Feature | Adobe Analytics | Fullstory | 
|---|---|---|
| **Marketing Metrics** | Not enough data | 6.9 (97 reviews) | 
| **Predictive Modeling** | Not enough data | 6.8 (99 reviews) | 
| **Recommendation Engine** | Not enough data | 7.0 (96 reviews) | 

### Audience Intelligence Platforms

| Product | Score | Reviews |
|---|---|---|
| **Adobe Analytics** | 9.2/10 | 27 |
| **Fullstory** | N/A | N/A |

#### Audiences

| Feature | Adobe Analytics | Fullstory | 
|---|---|---|
| **Audience Insights** | 9.2 (24 reviews) | Not enough data | 
| **Influencer Identification** | Feature Not Available | Not enough data | 
| **Buyer Personas** | Feature Not Available | Not enough data | 
| **Segmentation** | 9.3 (24 reviews) | Not enough data | 

#### Data Analysis

| Feature | Adobe Analytics | Fullstory | 
|---|---|---|
| **Network Analysis** | Feature Not Available | Not enough data | 
| **Dashboards** | 9.5 (24 reviews) | Not enough data | 
| **Visualizations** | 9.2 (24 reviews) | Not enough data | 
| **Advanced Filtering** | 9.2 (24 reviews) | Not enough data | 

#### Administration

| Feature | Adobe Analytics | Fullstory | 
|---|---|---|
| **Marketing Integrations** | 9.4 (24 reviews) | Not enough data | 
| **Ad Integrations** | 8.9 (24 reviews) | Not enough data | 
| **Data Exporting** | 9.1 (24 reviews) | Not enough data | 

#### Agentic AI - Audience Intelligence Platforms

| Feature | Adobe Analytics | Fullstory | 
|---|---|---|
| **Autonomous Task Execution** | 9.2 (22 reviews) | Not enough data | 
| **Cross-system Integration** | 9.2 (22 reviews) | Not enough data | 
| **Adaptive Learning** | 9.2 (22 reviews) | Not enough data | 
| **Proactive Assistance** | 9.2 (22 reviews) | Not enough data | 

### Customer Self-Service

| Product | Score | Reviews |
|---|---|---|
| **Adobe Analytics** | N/A | N/A |
| **Fullstory** | 7.6/10 | 38 |

#### Generative AI

| Feature | Adobe Analytics | Fullstory | 
|---|---|---|
| **AI Text Summarization** | Not enough data | 6.7 (10 reviews) | 

#### Self-Service Experience

| Feature | Adobe Analytics | Fullstory | 
|---|---|---|
| **Knowledge Base** | Not enough data | Feature Not Available | 
| **Searchable Articles** | Not enough data | Feature Not Available | 
| **Community Forums** | Not enough data | Feature Not Available | 
| **Mobile Optimization** | Not enough data | 7.2 (24 reviews) | 
| **Personalization** | Not enough data | 7.9 (27 reviews) | 

#### Self-Service Platform

| Feature | Adobe Analytics | Fullstory | 
|---|---|---|
| **Branding** | Not enough data | 8.1 (33 reviews) | 
| **Automation** | Not enough data | 8.9 (32 reviews) | 
| **Artificial Intelligence** | Not enough data | 6.3 (25 reviews) | 
| **Integrations** | Not enough data | 8.1 (27 reviews) | 

#### Agentic AI - Customer Self-Service

| Feature | Adobe Analytics | Fullstory | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Generative AI Infrastructure

| Product | Score | Reviews |
|---|---|---|
| **Adobe Analytics** | N/A | N/A |
| **Fullstory** | N/A | N/A |

#### Scalability and Performance - Generative AI Infrastructure

| Feature | Adobe Analytics | Fullstory | 
|---|---|---|
| **AI High Availability** | Not enough data | Not enough data | 
| **AI Model Training Scalability** | Not enough data | Not enough data | 
| **AI Inference Speed** | Not enough data | Not enough data | 

#### Cost and Efficiency - Generative AI Infrastructure

| Feature | Adobe Analytics | Fullstory | 
|---|---|---|
| **AI Cost per API Call** | Not enough data | Not enough data | 
| **AI Resource Allocation Flexibility** | Not enough data | Not enough data | 
| **AI Energy Efficiency** | Not enough data | Not enough data | 

#### Integration and Extensibility - Generative AI Infrastructure

| Feature | Adobe Analytics | Fullstory | 
|---|---|---|
| **AI Multi-cloud Support** | Not enough data | Not enough data | 
| **AI Data Pipeline Integration** | Not enough data | Not enough data | 
| **AI API Support and Flexibility** | Not enough data | Not enough data | 

#### Security and Compliance - Generative AI Infrastructure

| Feature | Adobe Analytics | Fullstory | 
|---|---|---|
| **AI GDPR and Regulatory Compliance** | Not enough data | Not enough data | 
| **AI Role-based Access Control** | Not enough data | Not enough data | 
| **AI Data Encryption** | Not enough data | Not enough data | 

#### Usability and Support - Generative AI Infrastructure

| Feature | Adobe Analytics | Fullstory | 
|---|---|---|
| **AI Documentation Quality** | Not enough data | Not enough data | 
| **AI Community Activity** | Not enough data | Not enough data | 

### Heatmap Tools

| Product | Score | Reviews |
|---|---|---|
| **Adobe Analytics** | N/A | N/A |
| **Fullstory** | 7.9/10 | 214 |

#### Agentic AI - Heatmap Tools

| Feature | Adobe Analytics | Fullstory | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.7 (8 reviews) | 
| **Multi-step Planning** | Not enough data | 7.1 (7 reviews) | 
| **Cross-system Integration** | Not enough data | 7.1 (8 reviews) | 
| **Adaptive Learning** | Not enough data | 6.7 (6 reviews) | 
| **Natural Language Interaction** | Not enough data | 7.2 (6 reviews) | 
| **Decision Making** | Not enough data | 7.2 (6 reviews) | 

#### Analysis

| Feature | Adobe Analytics | Fullstory | 
|---|---|---|
| **Conversion Opportunities** | Not enough data | 8.3 (179 reviews) | 
| **Side-By-Side Analysis** | Not enough data | 8.3 (172 reviews) | 
| **Mobile Device Analysis** | Not enough data | 8.2 (159 reviews) | 
| **Data Quantification** | Not enough data | 8.1 (171 reviews) | 
| **Webpage Element Analysis** | Not enough data | 8.7 (172 reviews) | 

#### Reporting

| Feature | Adobe Analytics | Fullstory | 
|---|---|---|
| **Heat Maps** | Not enough data | 8.9 (189 reviews) | 
| **Session Replays** | Not enough data | 9.3 (199 reviews) | 
| **Monitoring** | Not enough data | 8.7 (186 reviews) | 
| **Data Segmentation** | Not enough data | 8.4 (173 reviews) | 

### SAP Store

| Product | Score | Reviews |
|---|---|---|
| **Adobe Analytics** | N/A | N/A |
| **Fullstory** | N/A | N/A |

#### Agentic AI - SAP Store

| Feature | Adobe Analytics | Fullstory | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Predictive Analytics

| Product | Score | Reviews |
|---|---|---|
| **Adobe Analytics** | 9.0/10 | 73 |
| **Fullstory** | N/A | N/A |

#### Statistical Tool

| Feature | Adobe Analytics | Fullstory | 
|---|---|---|
| **Scripting** | Feature Not Available | Not enough data | 
| **Data Mining** | Feature Not Available | Not enough data | 
| **Algorithms** | Feature Not Available | Not enough data | 

#### Data Analysis

| Feature | Adobe Analytics | Fullstory | 
|---|---|---|
| **Analysis** | 9.1 (68 reviews) | Not enough data | 
| **Data Interaction** | 9.0 (66 reviews) | Not enough data | 

#### Decision Making

| Feature | Adobe Analytics | Fullstory | 
|---|---|---|
| **Modeling** | Feature Not Available | Not enough data | 
| **Data Visualizations** | 9.0 (67 reviews) | Not enough data | 
| **Report Generation** | 9.0 (68 reviews) | Not enough data | 
| **Data Unification** | 8.9 (65 reviews) | Not enough data | 

#### Generative AI

| Feature | Adobe Analytics | Fullstory | 
|---|---|---|
| **AI Text Generation** | 8.8 (39 reviews) | Not enough data | 
| **AI Text Summarization** | 9.1 (39 reviews) | Not enough data | 

### Mobile Analytics

| Product | Score | Reviews |
|---|---|---|
| **Adobe Analytics** | 8.9/10 | 88 |
| **Fullstory** | 8.5/10 | 85 |

#### Metrics

| Feature | Adobe Analytics | Fullstory | 
|---|---|---|
| **Engagement** | 9.0 (77 reviews) | 8.8 (80 reviews) | 
| **Exit Tracking** | 8.7 (78 reviews) | 8.5 (75 reviews) | 
| **Retention** | Feature Not Available | 8.2 (73 reviews) | 
| **Return** | Feature Not Available | 8.1 (74 reviews) | 
| **Conversions** | Feature Not Available | 8.7 (78 reviews) | 

### Mobile App Optimization

| Product | Score | Reviews |
|---|---|---|
| **Adobe Analytics** | N/A | N/A |
| **Fullstory** | 8.3/10 | 62 |

#### Variation Testing

| Feature | Adobe Analytics | Fullstory | 
|---|---|---|
| **A/B Testing** | Not enough data | 7.5 (50 reviews) | 
| **WYSIWYG Editor** | Not enough data | 7.0 (48 reviews) | 
| **Conversion Goal** | Not enough data | 8.1 (49 reviews) | 
| **Percentage of Traffic** | Not enough data | 8.5 (51 reviews) | 
| **Confidence Level** | Not enough data | 7.7 (49 reviews) | 
| **Multivariant Testing** | Not enough data | 7.1 (47 reviews) | 

#### Reporting

| Feature | Adobe Analytics | Fullstory | 
|---|---|---|
| **Segmentation** | Not enough data | 9.3 (55 reviews) | 
| **Reports and Dashboards** | Not enough data | 9.0 (54 reviews) | 

#### Personalization

| Feature | Adobe Analytics | Fullstory | 
|---|---|---|
| **Standard Targeting** | Not enough data | 8.2 (52 reviews) | 
| **Custom Targeting** | Not enough data | 7.8 (48 reviews) | 
| **Data Segmentation** | Not enough data | 9.0 (52 reviews) | 

#### Administration

| Feature | Adobe Analytics | Fullstory | 
|---|---|---|
| **API / Integrations** | Not enough data | 8.3 (48 reviews) | 
| **QA Testing** | Not enough data | 8.3 (47 reviews) | 
| **Performance and Reliability** | Not enough data | 9.3 (53 reviews) | 
| **User, Role, and Access Management** | Not enough data | 9.0 (53 reviews) | 

---
## Categories
**Shared Categories (2):** [Mobile App Analytics Tools](https://www.g2.com/categories/mobile-app-analytics), [Digital Analytics Software](https://www.g2.com/categories/digital-analytics)

**Unique to Adobe Analytics (2):** [Predictive Analytics Software](https://www.g2.com/categories/predictive-analytics), [Audience Intelligence Platforms ](https://www.g2.com/categories/audience-intelligence-platforms)

**Unique to Fullstory (10):** [Generative AI Infrastructure Software](https://www.g2.com/categories/generative-ai-infrastructure), [SAP Store Software](https://www.g2.com/categories/sap-store), [E-Commerce Analytics Software](https://www.g2.com/categories/e-commerce-analytics), [Product Analytics Software](https://www.g2.com/categories/product-analytics), [Session Replay Software](https://www.g2.com/categories/session-replay), [Customer Data Platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp), [Heatmap Tools](https://www.g2.com/categories/heatmap-tools), [Mobile App Optimization Software](https://www.g2.com/categories/mobile-app-optimization), [Customer Self-Service Software](https://www.g2.com/categories/customer-self-service), [Digital Adoption Platforms](https://www.g2.com/categories/digital-adoption-platform)


---
## Reviewer Demographics

### By Company Size

| Segment | Adobe Analytics | Fullstory | 
|---|---|---|
| **Small-Business** | 26.9% | 38.2% | 
| **Mid-Market** | 29.9% | 43.4% | 
| **Enterprise** | 43.2% | 18.3% | 

### By Industry

#### Adobe Analytics

- **Marketing and Advertising:** 13.3%
- **Information Technology and Services:** 7.9%
- **Financial Services:** 5.6%
- **Computer Software:** 5.4%
- **Retail:** 5.2%
- **Telecommunications:** 3.0%
- **Internet:** 2.9%
- **Hospital & Health Care:** 2.9%
- **Hospitality:** 2.7%
- **Education Management:** 2.5%
- **Other:** 48.7%

#### Fullstory

- **Computer Software:** 22.5%
- **Information Technology and Services:** 10.9%
- **Financial Services:** 7.8%
- **Marketing and Advertising:** 5.6%
- **Retail:** 5.1%
- **Insurance:** 3.3%
- **Internet:** 3.1%
- **Leisure, Travel & Tourism:** 2.2%
- **Education Management:** 2.1%
- **Computer & Network Security:** 1.9%
- **Other:** 35.6%

---
## Alternatives

### Alternatives to Adobe Analytics

- [Google Analytics](https://www.g2.com/products/google-analytics/reviews) — 4.5/5 stars (6823 reviews)
- [Amplitude Analytics](https://www.g2.com/products/amplitude-analytics/reviews) — 4.5/5 stars (2874 reviews)
- [Pendo](https://www.g2.com/products/pendo-io-pendo/reviews) — 4.4/5 stars (1762 reviews)
- [Mixpanel](https://www.g2.com/products/mixpanel/reviews) — 4.5/5 stars (1313 reviews)
- [Heap](https://www.g2.com/products/heap/reviews) — 4.4/5 stars (1097 reviews)
- [Glassbox](https://www.g2.com/products/glassbox/reviews) — 4.9/5 stars (809 reviews)
- [Contentsquare](https://www.g2.com/products/contentsquare/reviews) — 4.6/5 stars (631 reviews)
- [Google Analytics 360](https://www.g2.com/products/google-analytics-360/reviews) — 4.4/5 stars (597 reviews)
- [Kissmetrics](https://www.g2.com/products/kissmetrics/reviews) — 4.1/5 stars (168 reviews)
- [Google Tag Manager](https://www.g2.com/products/google-tag-manager/reviews) — 4.6/5 stars (437 reviews)

### Alternatives to Fullstory

- [Glassbox](https://www.g2.com/products/glassbox/reviews) — 4.9/5 stars (809 reviews)
- [Heap](https://www.g2.com/products/heap/reviews) — 4.4/5 stars (1097 reviews)
- [Smartlook](https://www.g2.com/products/smartlook/reviews) — 4.6/5 stars (874 reviews)
- [Contentsquare](https://www.g2.com/products/contentsquare/reviews) — 4.6/5 stars (631 reviews)
- [LogRocket](https://www.g2.com/products/logrocket/reviews) — 4.6/5 stars (2350 reviews)
- [Pendo](https://www.g2.com/products/pendo-io-pendo/reviews) — 4.4/5 stars (1762 reviews)
- [Mouseflow](https://www.g2.com/products/mouseflow/reviews) — 4.6/5 stars (690 reviews)
- [Lucky Orange](https://www.g2.com/products/lucky-orange/reviews) — 4.6/5 stars (366 reviews)
- [Hotjar](https://www.g2.com/products/hotjar/reviews) — 4.3/5 stars (342 reviews)
- [Quantum Metric](https://www.g2.com/products/quantum-metric/reviews) — 4.6/5 stars (268 reviews)

---
## Top Discussions

### Adobe Analytics

- Title: [What is Adobe Analytics used for?](https://www.g2.com/discussions/what-is-adobe-analytics-used-for) — 2 comments
  > **Top comment:** "Adobe Analytics is used for analysis website performance, user behaviour tracking and real time analytics for the website."
- Title: [What Software Reports Google Shopping Search Term Attribution?](https://www.g2.com/discussions/what-software-reports-google-shopping-search-term-attribution) — 1 comment, 1 upvote
  > **Top comment:** "Adobe Analytics helps track and analyze user behavior across the entire customer journey, but it does not directly capture Google Shopping search terms due..."
- Title: [How I do?](https://www.g2.com/discussions/adobe-analytics-how-i-do) — 1 comment, 1 upvote
  > **Top comment:** "Good"
- Title: [1) Sum of each row on visits and the total number are different. 2) Results 'Unspecified' when create table for traffics from keywords.](https://www.g2.com/discussions/1-sum-of-each-row-on-visits-and-the-total-number-are-different-2-results-unspecified-when-create-table-for-traffics-from-keywords) — 1 comment, 1 upvote
  > **Top comment:** "yes the system metrics like unique visitors will de duplicate the numbers against the dimension and will show accordingly. But user created metrics like..."
- Title: [What else are you using adobe analytics for?](https://www.g2.com/discussions/34437-what-else-are-you-using-adobe-analytics-for) — 1 comment, 1 upvote
  > **Top comment:** "Adobe analytics provides data on how our websites are performing, what site visitors do on the page(s), and how our marketing channels are performing. In..."

### Fullstory

- Title: [Is there a possibility to add videos or images to the popups?](https://www.g2.com/discussions/is-there-a-possibility-to-add-videos-or-images-to-the-popups) — 2 comments, 1 upvote
  > **Top comment:** "I have seen the media upload. Now is it possible to add buttons to smart tips?"
- Title: [What is Session Replay?](https://www.g2.com/discussions/what-is-session-replay) — 2 comments, 1 upvote *(includes official response)*
  > **Top comment:** "Session replay is the reproduction of a user’s interactions on a website or web application exactly or as closely as possible to how the user actually..."
- Title: [Is there anything FullStory doesn't support?](https://www.g2.com/discussions/is-there-anything-fullstory-doesn-t-support) — 2 comments, 1 upvote *(includes official response)*
  > **Top comment:** "Alas, there are still a few things we can't do. This isn't necessarily an exhaustive list, since new technology is constantly popping up, but these are the..."
- Title: [What is FullStory used for?](https://www.g2.com/discussions/what-is-fullstory-used-for) — 1 comment, 1 upvote
  > **Top comment:** "FullStory is used for analysing user behaviour on websites and apps. It records user sessions, showing how visitors interact, helping businesses fix issues,..."
- Title: [What is Usetiful used for?](https://www.g2.com/discussions/what-is-usetiful-used-for) — 1 comment
  > **Top comment:** "Usetiful is a software platform designed to create and manage interactive onboarding and user guidance experiences for web applications and websites. It is..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/adobe-analytics-vs-fullstory)