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Compare Adobe Analytics and Fullstory 
Featured Products
At a Glance
Market Segments
Enterprise (43.6% of reviews)
Mid-Market (50.1% of reviews)
Entry-Level Pricing
No pricing available
Contact Us
Adobe Analytics
Star Rating
(1,132)4.2 out of 5
Market Segments
Enterprise (43.6% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Adobe AnalyticsFullstory
Star Rating
(837)4.5 out of 5
Market Segments
Mid-Market (50.1% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Free Trial is available
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Adobe Analytics excels in providing deep, actionable insights into user behavior, with users appreciating its ability to analyze customer journeys across various digital touchpoints. This level of data granularity is often highlighted as a significant advantage over Fullstory.
- Users say that Fullstory shines in its ability to validate customer feedback by allowing teams to watch real user behaviors in context. This feature helps organizations understand the "why" behind customer frustrations, making it a valuable tool for enhancing user experience.
- Reviewers mention that Adobe Analytics offers a powerful Analysis Workspace that allows for easy customization of visualizations. Users love the drag-and-drop functionality, which simplifies the process of building reports, making it feel like "Photoshop for data."
- According to verified reviews, Fullstory is praised for its user journey tracking, enabling teams to easily identify errors encountered by users. This capability is particularly beneficial for complex enterprise use cases, where understanding user interactions is crucial.
- G2 reviewers highlight that while Adobe Analytics has a robust feature set, some users find it less intuitive to set up compared to Fullstory, which is noted for its ease of implementation. Fullstory's straightforward setup process is frequently mentioned as a key benefit for teams looking to get started quickly.
- Users report that Adobe Analytics, despite its strengths, sometimes struggles with speed in delivering insights compared to Fullstory, which is noted for its quick response times. This can impact the overall user experience when teams need to make data-driven decisions rapidly.
Pricing
Entry-Level Pricing
Adobe Analytics
No pricing availableFullstory
Business
Contact Us
For teams that need total cross-functional clarity into their digital portfolio.
- Autocapture
- Session Insights
- Core Product Analytics
Free Trial
Adobe Analytics
No trial information availableFullstory
Free Trial is available
Ratings
Meets Requirements
8.6
883
8.7
733
Ease of Use
7.5
939
8.1
744
Ease of Setup
7.2
378
8.2
424
Ease of Admin
7.6
279
8.7
225
Quality of Support
7.8
809
8.9
558
Has the product been a good partner in doing business?
8.0
279
8.8
218
Product Direction (% positive)
7.6
844
8.7
716
Features by Category
Metrics
8.6
606
8.5
267
8.4
600
8.6
261
8.4
606
8.3
250
8.4
580
8.7
269
8.4
565
8.4
272
8.1
543
7.8
245
8.1
563
7.7
245
8.5
569
8.2
256
8.2
534
8.5
257
Reporting
8.3
594
8.7
275
8.3
581
8.3
261
8.2
555
7.9
262
8.4
574
8.7
265
8.1
513
7.9
235
8.0
497
7.8
241
8.5
596
8.4
260
Other
8.4
554
8.3
265
8.3
532
7.8
232
8.1
500
8.0
253
8.5
549
7.7
225
8.4
477
7.4
225
8.1
435
6.6
222
8.2
460
7.6
213
Agentic AI - Digital Analytics
8.6
41
6.1
11
8.8
41
6.5
12
8.6
41
6.4
13
8.8
42
6.4
13
Administration
8.1
455
7.5
249
8.2
445
7.8
256
8.4
551
8.7
269
8.4
532
8.3
270
User Identification
8.4
206
7.7
75
8.6
210
8.5
78
8.5
202
8.8
78
Tracking & Reporting
8.7
206
8.5
77
8.4
211
9.0
76
8.4
207
8.2
74
8.7
220
8.8
78
8.5
212
8.8
77
8.6
204
8.9
77
Metrics
9.0
80
8.8
80
8.7
81
8.6
74
Feature Not Available
8.2
73
Feature Not Available
8.0
73
Feature Not Available
8.7
78
User Behavior
Not enough data
9.0
372
|
Verified
Not enough data
8.6
356
|
Verified
Not enough data
8.4
362
|
Verified
A/B Testing
Not enough data
8.4
344
|
Verified
Not enough data
Feature Not Available
Not enough data
8.2
348
|
Verified
Not enough data
8.2
327
|
Verified
Visitor Information
Not enough data
8.5
367
|
Verified
Not enough data
8.3
359
|
Verified
Agentic AI - Session Replay
Not enough data
5.7
20
Product Analytics
Not enough data
7.8
190
Not enough data
8.6
203
Not enough data
8.5
199
Not enough data
8.4
213
Not enough data
7.3
196
Not enough data
7.6
174
Not enough data
7.3
189
Not enough data
7.5
176
Agentic AI - Product Analytics
Not enough data
5.2
9
Not enough data
5.2
9
Not enough data
5.9
9
Not enough data
5.2
9
Analytics
Not enough data
7.8
74
Not enough data
8.1
81
Not enough data
8.3
79
Not enough data
7.5
78
Not enough data
7.1
77
Not enough data
Feature Not Available
Administration
Not enough data
7.8
78
Not enough data
6.6
78
Not enough data
7.2
77
Generative AI
Not enough data
5.8
77
Agentic AI - E-Commerce Analytics
Not enough data
4.2
6
Not enough data
4.2
6
Not enough data
5.3
6
Not enough data
4.2
6
Not enough data
4.2
6
Data Sourcing
Not enough data
7.4
100
Not enough data
7.7
98
Not enough data
Feature Not Available
Not enough data
7.9
99
Intelligence
Not enough data
6.9
97
Not enough data
6.8
99
Not enough data
7.0
96
Audiences
9.2
25
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
9.3
25
Not enough data
Data Analysis
Feature Not Available
Not enough data
9.5
25
Not enough data
9.3
25
Not enough data
9.3
25
Not enough data
Administration
9.4
25
Not enough data
8.9
25
Not enough data
9.1
25
Not enough data
Agentic AI - Audience Intelligence Platforms
9.2
23
Not enough data
9.2
23
Not enough data
9.2
23
Not enough data
9.3
23
Not enough data
Scalability and Performance - Generative AI Infrastructure
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Cost and Efficiency - Generative AI Infrastructure
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration and Extensibility - Generative AI Infrastructure
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security and Compliance - Generative AI Infrastructure
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Usability and Support - Generative AI Infrastructure
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Heatmap Tools
Not enough data
6.7
8
Not enough data
7.1
7
Not enough data
6.9
7
Not enough data
6.7
6
Not enough data
7.2
6
Not enough data
7.2
6
Analysis
Not enough data
8.3
176
Not enough data
8.3
171
Not enough data
8.2
159
Not enough data
8.1
169
Not enough data
8.7
168
Reporting
Not enough data
8.9
183
Not enough data
9.3
188
Not enough data
8.6
178
Not enough data
8.4
171
Agentic AI - SAP Store
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Statistical Tool
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Data Analysis
9.1
69
Not enough data
9.0
67
Not enough data
Decision Making
Feature Not Available
Not enough data
9.0
68
Not enough data
9.0
69
Not enough data
9.0
66
Not enough data
Generative AI
8.8
40
Not enough data
9.1
40
Not enough data
Metrics
9.0
80
8.8
80
8.7
81
8.6
74
Feature Not Available
8.2
73
Feature Not Available
8.0
73
Feature Not Available
8.7
78
Variation Testing
Not enough data
7.5
50
Not enough data
7.0
48
Not enough data
8.1
49
Not enough data
8.5
51
Not enough data
7.7
49
Not enough data
7.1
47
Reporting
Not enough data
9.3
55
Not enough data
9.0
54
Personalization
Not enough data
8.2
52
Not enough data
7.8
48
Not enough data
9.0
52
Administration
Not enough data
8.4
47
Not enough data
8.3
47
Not enough data
9.3
53
Not enough data
9.0
53
Categories
Categories
Shared Categories
Adobe Analytics and Fullstory are categorized as Mobile App Analytics and Digital Analytics
Unique Categories
Adobe Analytics is categorized as Predictive Analytics and Audience Intelligence Platforms
Fullstory is categorized as SAP Store, E-Commerce Analytics, Product Analytics, Session Replay, Customer Data Platform (CDP), Heatmap Tools, Mobile App Optimization, and Generative AI Infrastructure
Reviews
Reviewers' Company Size
Adobe Analytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Fullstory
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
13.3%
Information Technology and Services
7.9%
Financial Services
5.6%
Retail
5.2%
Computer Software
5.1%
Other
62.8%
Computer Software
22.3%
Information Technology and Services
10.1%
Financial Services
8.6%
Retail
5.4%
Marketing and Advertising
4.0%
Other
49.6%
Discussions
What is Adobe Analytics used for?
2 Comments
KS
Adobe Analytics is used for analysis website performance, user behaviour tracking and real time analytics for the website.Read more
What else are you using adobe analytics for?
1 Comment
TS
Adobe analytics provides data on how our websites are performing, what site visitors do on the page(s), and how our marketing channels are performing. In...Read more
Is there anything FullStory doesn't support?
2 Comments
Official Response from Fullstory
Alas, there are still a few things we can't do. This isn't necessarily an exhaustive list, since new technology is constantly popping up, but these are the...Read more
What is Session Replay?
2 Comments
PW
Session Replay allows you to playback a customer interacting with your site. It's a fully-animated experience that includes every action that a customer...Read more
How does FullStory work?
1 Comment
Official Response from Fullstory
If you’ve ever built or modified a website, then you’ve seen HTML. The tags in HTML (e.g., <p>Here’s a paragraph.</p>) generate what are called Document...Read more
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