Compare Adobe Analytics and Fullstory 
Featured Products
At a Glance
Market Segments
Enterprise (43.3% of reviews)
Mid-Market (43.5% of reviews)
Entry-Level Pricing
No pricing available
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Adobe Analytics
Star Rating
(1,151)4.2 out of 5
Market Segments
Enterprise (43.3% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Adobe AnalyticsFullstory
Star Rating
(1,047)4.5 out of 5
Market Segments
Mid-Market (43.5% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Free Trial is available
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Adobe Analytics excels in providing advanced segmentation and customizable dashboards, which allow users to analyze complex data effectively. Users appreciate the ability to track specific user journeys and create custom segments, making it easier to visualize insights and understand user behavior.
- Users say that Fullstory offers a unique perspective on customer interactions, particularly through its session tracking capabilities. Reviewers highlight how this feature helps identify where users drop off, enabling teams to make informed updates to improve performance.
- According to verified reviews, Adobe Analytics has a more robust quality of support, with users noting that the assistance provided is reliable and effective. This contrasts with Fullstory, where users have reported a less satisfactory support experience.
- Reviewers mention that Fullstory shines in its visual representation of customer experiences, which is particularly beneficial for product design teams. The ability to gather insights that would otherwise be unknown helps teams understand user interactions on a deeper level.
- G2 reviewers highlight that Adobe Analytics provides a higher level of detail in data analysis, allowing users to delve deeply into user behavior. This capability is crucial for understanding not just what users do, but also why they do it, which is a significant advantage for data-driven decision-making.
- Users report that while Fullstory is easier to set up and use, Adobe Analytics offers more comprehensive features for custom event tracking and funnel analysis. This makes Adobe a better choice for organizations that require detailed insights and advanced analytics capabilities.
Pricing
Entry-Level Pricing
Adobe Analytics
No pricing availableFullstory
Business
Contact Us
For teams that need total cross-functional clarity into their digital portfolio.
- Autocapture
- Session Insights
- Core Product Analytics
Free Trial
Adobe Analytics
No trial information availableFullstory
Free Trial is available
Ratings
Meets Requirements
8.6
893
8.7
887
Ease of Use
7.5
950
8.2
898
Ease of Setup
7.2
389
8.4
533
Ease of Admin
7.6
283
8.7
319
Quality of Support
7.8
819
9.0
686
Has the product been a good partner in doing business?
8.0
283
9.0
301
Product Direction (% positive)
7.6
854
8.8
850
Features by Category
Metrics
8.6
609
8.5
271
8.4
601
8.6
265
8.4
606
8.3
254
8.4
580
8.7
272
8.4
565
8.4
278
8.1
542
7.8
246
8.1
562
7.7
246
8.5
569
8.2
259
8.2
535
8.5
261
Reporting
8.3
598
8.7
276
8.3
580
8.3
264
8.2
556
7.9
263
8.4
577
8.7
268
8.1
513
7.9
235
8.0
497
7.8
241
8.5
599
8.4
264
Other
8.4
555
8.3
265
8.3
531
7.8
232
8.1
499
8.0
256
8.5
550
7.6
227
8.4
476
7.4
227
8.0
434
6.6
222
8.2
459
7.6
215
Agentic AI - Digital Analytics
8.5
40
6.1
11
8.8
40
6.5
12
8.5
40
6.4
13
8.7
41
6.4
13
Administration
8.1
456
7.5
254
8.2
444
7.8
258
8.4
554
8.7
272
8.4
531
8.3
272
User Identification
8.3
205
7.7
75
8.6
209
8.5
78
8.5
201
8.8
78
Tracking & Reporting
8.7
205
8.5
77
8.4
211
9.0
76
8.4
207
8.2
75
8.7
219
8.8
80
8.5
211
8.6
81
8.6
203
8.8
80
Metrics
8.9
79
8.8
80
8.7
80
8.5
75
Feature Not Available
8.2
73
Feature Not Available
8.1
74
Feature Not Available
8.7
78
User Behavior
Not enough data
9.0
378
|
Verified
Not enough data
8.6
356
|
Verified
Not enough data
8.5
378
|
Verified
A/B Testing
Not enough data
8.5
355
|
Verified
Not enough data
Feature Not Available
Not enough data
8.3
359
|
Verified
Not enough data
8.2
328
|
Verified
Visitor Information
Not enough data
8.5
368
|
Verified
Not enough data
8.2
366
|
Verified
Agentic AI - Session Replay
Not enough data
5.9
23
User Analysis
Not enough data
8.4
40
Not enough data
8.1
38
User Support
Not enough data
8.4
42
Not enough data
8.0
36
Not enough data
8.8
38
Walkthrough Type
Not enough data
8.9
43
Not enough data
9.1
53
Platform Basics - Digital Adoption Platform
Not enough data
Not enough data
Not enough data
Not enough data
Analytics - Digital Adoption Platform
Not enough data
Not enough data
Functions - Digital Adoption Platform
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Digital Adoption Platform
Not enough data
Not enough data
Product Analytics
Not enough data
7.8
190
Not enough data
8.6
205
Not enough data
8.5
199
Not enough data
8.4
213
Not enough data
7.3
197
Not enough data
7.7
175
Not enough data
7.3
189
Not enough data
7.5
176
Agentic AI - Product Analytics
Not enough data
5.2
9
Not enough data
5.2
9
Not enough data
5.9
9
Not enough data
5.2
9
Behavioral Analytics - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Infrastructure - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI driven optimization - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
7.8
76
Not enough data
8.2
83
Not enough data
8.4
83
Not enough data
7.5
78
Not enough data
7.1
77
Not enough data
Feature Not Available
Administration
Not enough data
7.8
78
Not enough data
6.7
80
Not enough data
7.2
77
Generative AI
Not enough data
5.8
77
Agentic AI - E-Commerce Analytics
Not enough data
4.2
6
Not enough data
4.2
6
Not enough data
5.3
6
Not enough data
4.2
6
Not enough data
4.8
7
Data Sourcing
Not enough data
7.4
100
Not enough data
7.7
98
Not enough data
Feature Not Available
Not enough data
7.9
99
Intelligence
Not enough data
6.9
97
Not enough data
6.8
99
Not enough data
7.0
96
Audiences
9.2
24
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
9.2
24
Not enough data
Data Analysis
Feature Not Available
Not enough data
9.5
24
Not enough data
9.2
24
Not enough data
9.2
24
Not enough data
Administration
9.4
24
Not enough data
8.9
24
Not enough data
9.1
24
Not enough data
Agentic AI - Audience Intelligence Platforms
9.2
22
Not enough data
9.2
22
Not enough data
9.2
22
Not enough data
9.2
22
Not enough data
Generative AI
Not enough data
6.7
10
Self-Service Experience
Not enough data
7.9
27
Not enough data
7.9
24
Not enough data
6.7
23
Not enough data
7.2
24
Not enough data
7.9
27
Self-Service Platform
Not enough data
8.1
33
Not enough data
8.9
32
Not enough data
6.3
25
Not enough data
8.1
27
Agentic AI - Customer Self-Service
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Scalability and Performance - Generative AI Infrastructure
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Cost and Efficiency - Generative AI Infrastructure
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration and Extensibility - Generative AI Infrastructure
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security and Compliance - Generative AI Infrastructure
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Usability and Support - Generative AI Infrastructure
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Heatmap Tools
Not enough data
6.7
8
Not enough data
7.1
7
Not enough data
7.1
8
Not enough data
6.7
6
Not enough data
7.2
6
Not enough data
7.2
6
Analysis
Not enough data
8.3
179
Not enough data
8.3
172
Not enough data
8.2
159
Not enough data
8.1
171
Not enough data
8.7
172
Reporting
Not enough data
8.9
189
Not enough data
9.3
199
Not enough data
8.7
186
Not enough data
8.4
173
Agentic AI - SAP Store
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Statistical Tool
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Data Analysis
9.1
68
Not enough data
9.0
66
Not enough data
Decision Making
Feature Not Available
Not enough data
9.0
67
Not enough data
9.0
68
Not enough data
8.9
65
Not enough data
Generative AI
8.8
39
Not enough data
9.1
39
Not enough data
Metrics
8.9
79
8.8
80
8.7
80
8.5
75
Feature Not Available
8.2
73
Feature Not Available
8.1
74
Feature Not Available
8.7
78
Variation Testing
Not enough data
7.5
50
Not enough data
7.0
48
Not enough data
8.1
49
Not enough data
8.5
51
Not enough data
7.7
49
Not enough data
7.1
47
Reporting
Not enough data
9.3
55
Not enough data
9.0
54
Personalization
Not enough data
8.2
52
Not enough data
7.8
48
Not enough data
9.0
52
Administration
Not enough data
8.3
48
Not enough data
8.3
47
Not enough data
9.3
53
Not enough data
9.0
53
Categories
Categories
Shared Categories
Adobe Analytics and Fullstory are categorized as Mobile App Analytics and Digital Analytics
Unique Categories
Adobe Analytics is categorized as Predictive Analytics and Audience Intelligence Platforms
Reviews
Reviewers' Company Size
Adobe Analytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Fullstory
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
13.4%
Information Technology and Services
7.9%
Financial Services
5.7%
Retail
5.2%
Computer Software
5.2%
Other
62.6%
Computer Software
22.5%
Information Technology and Services
10.9%
Financial Services
7.9%
Marketing and Advertising
5.6%
Retail
5.0%
Other
48.1%
Discussions
What is Adobe Analytics used for?
2 Comments
KS
Adobe Analytics is used for analysis website performance, user behaviour tracking and real time analytics for the website.Read more
What else are you using adobe analytics for?
1 Comment
TS
Adobe analytics provides data on how our websites are performing, what site visitors do on the page(s), and how our marketing channels are performing. In...Read more
Is there anything FullStory doesn't support?
2 Comments
Official Response from Fullstory
Alas, there are still a few things we can't do. This isn't necessarily an exhaustive list, since new technology is constantly popping up, but these are the...Read more
What is Session Replay?
2 Comments
PW
Session Replay allows you to playback a customer interacting with your site. It's a fully-animated experience that includes every action that a customer...Read more
Is there a possibility to add videos or images to the popups?
2 Comments
OD
Hi Charly,
Sure thing! You can simply show a picture, animation or even embed a video within your Usetiful content.
All the best,
OndrejRead more
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