# Adobe Analytics, Flurry Analytics vs Google Analytics 360 Comparison

| | Adobe Analytics | Flurry Analytics | Google Analytics 360 | 
|---|---|---|---|
| **Star Rating** | 4.2 out of 5 | 3.9 out of 5 | 4.4 out of 5 | 
| **Total Reviews** | 1,214 | 37 | 597 | 
| **Largest Market Segment** | Enterprise (43.2% of reviews) | Small-Business (75.7% of reviews) | Small-Business (50.3% of reviews) | 
| **Entry Level Price** | No pricing available | $0 | No pricing available | 

---
## Top Pros & Cons

### Adobe Analytics

Pros:
- Insights (84 reviews)
- Analytics (77 reviews)

Cons:
- Learning Curve (51 reviews)
- Steep Learning Curve (27 reviews)

### Flurry Analytics

**Not enough data**

### Google Analytics 360

Pros:
- Insights (9 reviews)
- Easy Integrations (6 reviews)

Cons:
- Learning Curve (5 reviews)
- Complex Features (4 reviews)

---
## Ratings Comparison
| Rating | Adobe Analytics | Flurry Analytics | Google Analytics 360 | 
|---|---|---|---|
  | **Meets Requirements** | 8.6 (909 reviews) | 8.2 (33 reviews) | 8.8 (450 reviews) | 
  | **Ease of Use** | 7.5 (972 reviews) | 7.9 (34 reviews) | 8.1 (453 reviews) | 
  | **Ease of Setup** | 7.2 (410 reviews) | 9.0 (12 reviews) | 8.0 (199 reviews) | 
  | **Ease of Admin** | 7.6 (282 reviews) | 8.3 (12 reviews) | 8.4 (189 reviews) | 
  | **Quality of Support** | 7.8 (832 reviews) | 8.2 (23 reviews) | 8.0 (409 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.0 (282 reviews) | 8.6 (11 reviews) | 8.5 (185 reviews) | 
  | **Product Direction (% positive)** | 7.6 (864 reviews) | 6.0 (35 reviews) | 8.4 (434 reviews) | 

---
## Pricing

### Adobe Analytics

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

### Flurry Analytics

#### Entry-Level Pricing

Plan: Free

Price: $0

Description: Flurry is free to use, for apps of any size


[Learn more about Flurry Analytics](https://www.g2.com/products/flurry-analytics/reviews)

#### Free Trial

Yes

### Google Analytics 360

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

---
## Features Comparison By Category

### Digital Analytics

| Product | Score | Reviews |
|---|---|---|
| **Adobe Analytics** | 8.3/10 | 735 |
| **Flurry Analytics** | N/A | N/A |
| **Google Analytics 360** | 8.4/10 | 378 |

#### Metrics

| Feature | Adobe Analytics | Flurry Analytics | Google Analytics 360 | 
|---|---|---|---|
| **Sessions - Digital Analytics** | 8.6 (610 reviews) | Not enough data | 8.7 (325 reviews) | 
| **Engagement** | 8.5 (601 reviews) | Not enough data | 8.5 (333 reviews) | 
| **Entry and Exit Pages** | 8.4 (605 reviews) | Not enough data | 8.5 (323 reviews) | 
| **Standard Event Tracking** | 8.4 (578 reviews) | Not enough data | 8.6 (305 reviews) | 
| **Custom Event Tracking** | 8.4 (566 reviews) | Not enough data | 8.4 (299 reviews) | 
| **Retention** | 8.1 (540 reviews) | Not enough data | 8.4 (304 reviews) | 
| **Return** | 8.1 (560 reviews) | Not enough data | 8.2 (303 reviews) | 
| **Conversions** | 8.5 (569 reviews) | Not enough data | 8.4 (311 reviews) | 
| **Funnels** | 8.2 (534 reviews) | Not enough data | 8.2 (287 reviews) | 

#### Reporting

| Feature | Adobe Analytics | Flurry Analytics | Google Analytics 360 | 
|---|---|---|---|
| **Real-Time Reporting** | 8.3 (602 reviews) | Not enough data | Feature Not Available | 
| **Trending** | 8.3 (579 reviews) | Not enough data | 8.6 (310 reviews) | 
| **Retroactive Reporting** | 8.2 (555 reviews) | Not enough data | 8.4 (279 reviews) | 
| **Segmentation** | 8.4 (580 reviews) | Not enough data | 8.5 (297 reviews) | 
| **Mobile Reporting** | 8.1 (512 reviews) | Not enough data | 8.4 (291 reviews) | 
| **Unification Across Devices** | 8.0 (496 reviews) | Not enough data | 8.2 (268 reviews) | 
| **Custom Reports and Dashboards** | 8.5 (612 reviews) | Not enough data | 8.6 (314 reviews) | 

#### Other

| Feature | Adobe Analytics | Flurry Analytics | Google Analytics 360 | 
|---|---|---|---|
| **User Data** | 8.5 (554 reviews) | Not enough data | 8.5 (301 reviews) | 
| **Site Search Reporting** | 8.3 (529 reviews) | Not enough data | 8.4 (306 reviews) | 
| **Load Time Monitoring** | 8.1 (497 reviews) | Not enough data | 8.3 (291 reviews) | 
| **Campaign Tracking** | 8.5 (551 reviews) | Not enough data | 8.6 (304 reviews) | 
| **E-Commerce** | 8.4 (474 reviews) | Not enough data | 8.5 (267 reviews) | 
| **Promotional Messages** | 8.1 (432 reviews) | Not enough data | 8.2 (248 reviews) | 
| **Administration Alerts** | 8.2 (457 reviews) | Not enough data | 8.3 (266 reviews) | 

#### Agentic AI - Digital Analytics

| Feature | Adobe Analytics | Flurry Analytics | Google Analytics 360 | 
|---|---|---|---|
| **Autonomous Task Execution** | 8.4 (42 reviews) | Not enough data | Not enough data | 
| **Cross-system Integration** | 8.7 (41 reviews) | Not enough data | Not enough data | 
| **Proactive Assistance** | 8.5 (41 reviews) | Not enough data | Not enough data | 
| **Decision Making** | 8.8 (43 reviews) | Not enough data | Not enough data | 

#### Administration

| Feature | Adobe Analytics | Flurry Analytics | Google Analytics 360 | 
|---|---|---|---|
| **API / Integrations** | 8.1 (462 reviews) | Not enough data | 8.5 (246 reviews) | 
| **QA Testing** | 8.2 (442 reviews) | Not enough data | 8.2 (243 reviews) | 
| **Performance and Reliability** | 8.4 (561 reviews) | Not enough data | 8.6 (294 reviews) | 
| **User, Role, and Access Management** | 8.4 (529 reviews) | Not enough data | 8.6 (293 reviews) | 

### Mobile App Analytics

| Product | Score | Reviews |
|---|---|---|
| **Adobe Analytics** | 8.6/10 | 260 |
| **Flurry Analytics** | 8.7/10 | 10 |
| **Google Analytics 360** | 8.8/10 | 131 |

#### User Identification

| Feature | Adobe Analytics | Flurry Analytics | Google Analytics 360 | 
|---|---|---|---|
| **Demographics** | 8.4 (203 reviews) | 8.8 (7 reviews) | 9.1 (112 reviews) | 
| **User Segmentation** | 8.6 (207 reviews) | 8.1 (7 reviews) | 9.0 (109 reviews) | 
| **Geolocation** | 8.6 (199 reviews) | 8.1 (8 reviews) | 9.0 (104 reviews) | 

#### Tracking & Reporting

| Feature | Adobe Analytics | Flurry Analytics | Google Analytics 360 | 
|---|---|---|---|
| **Custom Event Tracking** | 8.7 (203 reviews) | 9.4 (8 reviews) | 8.9 (99 reviews) | 
| **Real-Time Insights** | 8.4 (209 reviews) | 9.4 (8 reviews) | 8.8 (110 reviews) | 
| **Attribution** | 8.4 (205 reviews) | Not enough data | 8.9 (103 reviews) | 
| **Dashboard** | 8.7 (217 reviews) | 9.1 (9 reviews) | 9.0 (109 reviews) | 
| **User Path Tracking** | 8.5 (209 reviews) | 8.1 (7 reviews) | 8.8 (104 reviews) | 
| **User Activity History** | 8.6 (201 reviews) | 8.9 (6 reviews) | 8.8 (101 reviews) | 

#### Metrics

| Feature | Adobe Analytics | Flurry Analytics | Google Analytics 360 | 
|---|---|---|---|
| **Engagement** | 9.0 (77 reviews) | Not enough data | 9.0 (33 reviews) | 
| **Exit Tracking** | 8.7 (78 reviews) | Not enough data | 8.6 (33 reviews) | 
| **Retention** | Feature Not Available | Not enough data | 8.6 (34 reviews) | 
| **Return** | Feature Not Available | Not enough data | 8.5 (33 reviews) | 
| **Conversions** | Feature Not Available | Not enough data | 8.6 (33 reviews) | 

### Audience Intelligence Platforms

| Product | Score | Reviews |
|---|---|---|
| **Adobe Analytics** | 9.2/10 | 27 |
| **Flurry Analytics** | N/A | N/A |
| **Google Analytics 360** | N/A | N/A |

#### Audiences

| Feature | Adobe Analytics | Flurry Analytics | Google Analytics 360 | 
|---|---|---|---|
| **Audience Insights** | 9.2 (24 reviews) | Not enough data | Not enough data | 
| **Influencer Identification** | Feature Not Available | Not enough data | Not enough data | 
| **Buyer Personas** | Feature Not Available | Not enough data | Not enough data | 
| **Segmentation** | 9.3 (24 reviews) | Not enough data | Not enough data | 

#### Data Analysis

| Feature | Adobe Analytics | Flurry Analytics | Google Analytics 360 | 
|---|---|---|---|
| **Network Analysis** | Feature Not Available | Not enough data | Not enough data | 
| **Dashboards** | 9.5 (24 reviews) | Not enough data | Not enough data | 
| **Visualizations** | 9.2 (24 reviews) | Not enough data | Not enough data | 
| **Advanced Filtering** | 9.2 (24 reviews) | Not enough data | Not enough data | 

#### Administration

| Feature | Adobe Analytics | Flurry Analytics | Google Analytics 360 | 
|---|---|---|---|
| **Marketing Integrations** | 9.4 (24 reviews) | Not enough data | Not enough data | 
| **Ad Integrations** | 8.9 (24 reviews) | Not enough data | Not enough data | 
| **Data Exporting** | 9.1 (24 reviews) | Not enough data | Not enough data | 

#### Agentic AI - Audience Intelligence Platforms

| Feature | Adobe Analytics | Flurry Analytics | Google Analytics 360 | 
|---|---|---|---|
| **Autonomous Task Execution** | 9.2 (22 reviews) | Not enough data | Not enough data | 
| **Cross-system Integration** | 9.2 (22 reviews) | Not enough data | Not enough data | 
| **Adaptive Learning** | 9.2 (22 reviews) | Not enough data | Not enough data | 
| **Proactive Assistance** | 9.2 (22 reviews) | Not enough data | Not enough data | 

### Predictive Analytics

| Product | Score | Reviews |
|---|---|---|
| **Adobe Analytics** | 9.0/10 | 73 |
| **Flurry Analytics** | N/A | N/A |
| **Google Analytics 360** | N/A | N/A |

#### Statistical Tool

| Feature | Adobe Analytics | Flurry Analytics | Google Analytics 360 | 
|---|---|---|---|
| **Scripting** | Feature Not Available | Not enough data | Not enough data | 
| **Data Mining** | Feature Not Available | Not enough data | Not enough data | 
| **Algorithms** | Feature Not Available | Not enough data | Not enough data | 

#### Data Analysis

| Feature | Adobe Analytics | Flurry Analytics | Google Analytics 360 | 
|---|---|---|---|
| **Analysis** | 9.1 (68 reviews) | Not enough data | Not enough data | 
| **Data Interaction** | 9.0 (66 reviews) | Not enough data | Not enough data | 

#### Decision Making

| Feature | Adobe Analytics | Flurry Analytics | Google Analytics 360 | 
|---|---|---|---|
| **Modeling** | Feature Not Available | Not enough data | Not enough data | 
| **Data Visualizations** | 9.0 (67 reviews) | Not enough data | Not enough data | 
| **Report Generation** | 9.0 (68 reviews) | Not enough data | Not enough data | 
| **Data Unification** | 8.9 (65 reviews) | Not enough data | Not enough data | 

#### Generative AI

| Feature | Adobe Analytics | Flurry Analytics | Google Analytics 360 | 
|---|---|---|---|
| **AI Text Generation** | 8.8 (39 reviews) | Not enough data | Not enough data | 
| **AI Text Summarization** | 9.1 (39 reviews) | Not enough data | Not enough data | 

### Mobile Analytics

| Product | Score | Reviews |
|---|---|---|
| **Adobe Analytics** | 8.9/10 | 88 |
| **Flurry Analytics** | N/A | N/A |
| **Google Analytics 360** | 8.7/10 | 36 |

#### Metrics

| Feature | Adobe Analytics | Flurry Analytics | Google Analytics 360 | 
|---|---|---|---|
| **Engagement** | 9.0 (77 reviews) | Not enough data | 9.0 (33 reviews) | 
| **Exit Tracking** | 8.7 (78 reviews) | Not enough data | 8.6 (33 reviews) | 
| **Retention** | Feature Not Available | Not enough data | 8.6 (34 reviews) | 
| **Return** | Feature Not Available | Not enough data | 8.5 (33 reviews) | 
| **Conversions** | Feature Not Available | Not enough data | 8.6 (33 reviews) | 

---
## Categories
**Shared Categories (1):** [Mobile App Analytics Tools](https://www.g2.com/categories/mobile-app-analytics)

**Unique to Adobe Analytics (3):** [Predictive Analytics Software](https://www.g2.com/categories/predictive-analytics), [Audience Intelligence Platforms ](https://www.g2.com/categories/audience-intelligence-platforms), [Digital Analytics Software](https://www.g2.com/categories/digital-analytics)


**Unique to Google Analytics 360 (1):** [Digital Analytics Software](https://www.g2.com/categories/digital-analytics)


---
## Reviewer Demographics

### By Company Size

| Segment | Adobe Analytics | Flurry Analytics | Google Analytics 360 | 
|---|---|---|---|
| **Small-Business** | 26.9% | 75.7% | 50.3% | 
| **Mid-Market** | 29.9% | 16.2% | 31.0% | 
| **Enterprise** | 43.2% | 8.1% | 18.7% | 

### By Industry

#### Adobe Analytics

- **Marketing and Advertising:** 13.3%
- **Information Technology and Services:** 7.9%
- **Financial Services:** 5.6%
- **Computer Software:** 5.4%
- **Retail:** 5.2%
- **Telecommunications:** 3.0%
- **Internet:** 2.9%
- **Hospital & Health Care:** 2.9%
- **Hospitality:** 2.7%
- **Education Management:** 2.5%
- **Other:** 48.7%

#### Flurry Analytics

- **Computer Software:** 29.7%
- **Information Technology and Services:** 18.9%
- **Internet:** 10.8%
- **Financial Services:** 5.4%
- **Computer Games:** 5.4%
- **Utilities:** 2.7%
- **Telecommunications:** 2.7%
- **Program Development:** 2.7%
- **Management Consulting:** 2.7%
- **Leisure, Travel & Tourism:** 2.7%
- **Other:** 16.2%

#### Google Analytics 360

- **Marketing and Advertising:** 20.7%
- **Information Technology and Services:** 6.2%
- **Computer Software:** 5.1%
- **Education Management:** 3.1%
- **Retail:** 3.1%
- **Internet:** 2.9%
- **Higher Education:** 2.5%
- **Hospital & Health Care:** 2.2%
- **Real Estate:** 2.2%
- **Apparel & Fashion:** 2.0%
- **Other:** 50.1%

---
## Alternatives

### Alternatives to Adobe Analytics

- [Google Analytics](https://www.g2.com/products/google-analytics/reviews) — 4.5/5 stars (6819 reviews)
- [Amplitude Analytics](https://www.g2.com/products/amplitude-analytics/reviews) — 4.5/5 stars (2870 reviews)
- [Pendo](https://www.g2.com/products/pendo-io-pendo/reviews) — 4.4/5 stars (1762 reviews)
- [Mixpanel](https://www.g2.com/products/mixpanel/reviews) — 4.5/5 stars (1288 reviews)
- [Heap](https://www.g2.com/products/heap/reviews) — 4.4/5 stars (1097 reviews)
- [Glassbox](https://www.g2.com/products/glassbox/reviews) — 4.9/5 stars (809 reviews)
- [Contentsquare](https://www.g2.com/products/contentsquare/reviews) — 4.6/5 stars (624 reviews)
- [Fullstory](https://www.g2.com/products/fullstory/reviews) — 4.5/5 stars (1048 reviews)
- [Kissmetrics](https://www.g2.com/products/kissmetrics/reviews) — 4.1/5 stars (168 reviews)
- [Google Tag Manager](https://www.g2.com/products/google-tag-manager/reviews) — 4.6/5 stars (436 reviews)

### Alternatives to Flurry Analytics

- [Google Analytics](https://www.g2.com/products/google-analytics/reviews) — 4.5/5 stars (6819 reviews)
- [Mixpanel](https://www.g2.com/products/mixpanel/reviews) — 4.5/5 stars (1288 reviews)
- [Amplitude Analytics](https://www.g2.com/products/amplitude-analytics/reviews) — 4.5/5 stars (2870 reviews)
- [AppsFlyer](https://www.g2.com/products/appsflyer/reviews) — 4.5/5 stars (713 reviews)
- [CleverTap](https://www.g2.com/products/clevertap/reviews) — 4.6/5 stars (651 reviews)
- [Adjust](https://www.g2.com/products/adjust/reviews) — 4.7/5 stars (707 reviews)
- [Heap](https://www.g2.com/products/heap/reviews) — 4.4/5 stars (1097 reviews)
- [Countly](https://www.g2.com/products/countly/reviews) — 4.1/5 stars (20 reviews)
- [Amazon Pinpoint](https://www.g2.com/products/aws-amazon-pinpoint/reviews) — 4.2/5 stars (44 reviews)
- [Pendo](https://www.g2.com/products/pendo-io-pendo/reviews) — 4.4/5 stars (1762 reviews)

### Alternatives to Google Analytics 360

- [Amplitude Analytics](https://www.g2.com/products/amplitude-analytics/reviews) — 4.5/5 stars (2870 reviews)
- [Mixpanel](https://www.g2.com/products/mixpanel/reviews) — 4.5/5 stars (1288 reviews)
- [Heap](https://www.g2.com/products/heap/reviews) — 4.4/5 stars (1097 reviews)
- [Kissmetrics](https://www.g2.com/products/kissmetrics/reviews) — 4.1/5 stars (168 reviews)
- [Pendo](https://www.g2.com/products/pendo-io-pendo/reviews) — 4.4/5 stars (1762 reviews)
- [AppsFlyer](https://www.g2.com/products/appsflyer/reviews) — 4.5/5 stars (713 reviews)
- [Contentsquare](https://www.g2.com/products/contentsquare/reviews) — 4.6/5 stars (624 reviews)
- [PostHog](https://www.g2.com/products/posthog/reviews) — 4.5/5 stars (1047 reviews)
- [CleverTap](https://www.g2.com/products/clevertap/reviews) — 4.6/5 stars (651 reviews)
- [Glassbox](https://www.g2.com/products/glassbox/reviews) — 4.9/5 stars (809 reviews)

---
## Top Discussions

### Adobe Analytics

- Title: [What is Adobe Analytics used for?](https://www.g2.com/discussions/what-is-adobe-analytics-used-for) — 2 comments
  > **Top comment:** "Adobe Analytics is used for analysis website performance, user behaviour tracking and real time analytics for the website."
- Title: [What Software Reports Google Shopping Search Term Attribution?](https://www.g2.com/discussions/what-software-reports-google-shopping-search-term-attribution) — 1 comment, 1 upvote
  > **Top comment:** "Adobe Analytics helps track and analyze user behavior across the entire customer journey, but it does not directly capture Google Shopping search terms due..."
- Title: [How I do?](https://www.g2.com/discussions/adobe-analytics-how-i-do) — 1 comment, 1 upvote
  > **Top comment:** "Good"
- Title: [1) Sum of each row on visits and the total number are different. 2) Results 'Unspecified' when create table for traffics from keywords.](https://www.g2.com/discussions/1-sum-of-each-row-on-visits-and-the-total-number-are-different-2-results-unspecified-when-create-table-for-traffics-from-keywords) — 1 comment, 1 upvote
  > **Top comment:** "yes the system metrics like unique visitors will de duplicate the numbers against the dimension and will show accordingly. But user created metrics like..."
- Title: [What else are you using adobe analytics for?](https://www.g2.com/discussions/34437-what-else-are-you-using-adobe-analytics-for) — 1 comment, 1 upvote
  > **Top comment:** "Adobe analytics provides data on how our websites are performing, what site visitors do on the page(s), and how our marketing channels are performing. In..."

### Flurry Analytics

No discussions available for this product.

### Google Analytics 360

- Title: [Very good](https://www.g2.com/discussions/very-good-199e69ba-f1d8-445b-9155-60dfd372c62f) — 2 comments, 1 upvote
  > **Top comment:** "good work"
- Title: [Iron](https://www.g2.com/discussions/50936-best) — 2 comments, 2 upvotes
  > **Top comment:** "Setup mode"
- Title: [What is next to do best.](https://www.g2.com/discussions/31360-what-is-next-to-do-best) — 2 comments, 1 upvote
  > **Top comment:** "Using the social network for advertising"
- Title: [How much does Google Analytics 360 cost?](https://www.g2.com/discussions/how-much-does-google-analytics-360-cost) — 1 comment
  > **Top comment:** "It costs $150,000-00 to $200,000-00 to the company."
- Title: [How does Google Analytics 360 work?](https://www.g2.com/discussions/how-does-google-analytics-360-work) — 1 comment, 1 upvote
  > **Top comment:** "i liked this website "

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/adobe-analytics-vs-flurry-analytics-vs-google-analytics-360)