# Adobe Analytics, Brandwatch Consumer Intelligence vs Talkwalker by Hootsuite Comparison

| | Adobe Analytics | Brandwatch Consumer Intelligence | Talkwalker by Hootsuite | 
|---|---|---|---|
| **Star Rating** | 4.2 out of 5 | 4.4 out of 5 | 4.3 out of 5 | 
| **Total Reviews** | 1,216 | 726 | 137 | 
| **Largest Market Segment** | Enterprise (43.1% of reviews) | Mid-Market (35.1% of reviews) | Small-Business (37.1% of reviews) | 
| **Entry Level Price** | No pricing available | No pricing available | No pricing available | 

---
## Top Pros & Cons

### Adobe Analytics

Pros:
- Insights (84 reviews)
- Analytics (77 reviews)

Cons:
- Learning Curve (51 reviews)
- Steep Learning Curve (27 reviews)

### Brandwatch Consumer Intelligence

Pros:
- Ease of Use (50 reviews)
- Helpful (31 reviews)

Cons:
- Learning Curve (18 reviews)
- Limited Features (18 reviews)

### Talkwalker by Hootsuite

Pros:
- Customer Support (2 reviews)
- Analytics (1 reviews)

Cons:
- Platform Limitations (2 reviews)
- Complex Features (1 reviews)

---
## Ratings Comparison
| Rating | Adobe Analytics | Brandwatch Consumer Intelligence | Talkwalker by Hootsuite | 
|---|---|---|---|
  | **Meets Requirements** | 8.6 (910 reviews) | 8.4 (590 reviews) | 8.4 (114 reviews) | 
  | **Ease of Use** | 7.5 (974 reviews) | 8.2 (595 reviews) | 8.6 (115 reviews) | 
  | **Ease of Setup** | 7.2 (412 reviews) | 8.0 (394 reviews) | 8.4 (81 reviews) | 
  | **Ease of Admin** | 7.6 (282 reviews) | 8.3 (341 reviews) | 8.5 (77 reviews) | 
  | **Quality of Support** | 7.8 (833 reviews) | 8.6 (558 reviews) | 9.3 (110 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.0 (282 reviews) | 8.8 (339 reviews) | 8.8 (75 reviews) | 
  | **Product Direction (% positive)** | 7.6 (865 reviews) | 9.1 (565 reviews) | 9.0 (105 reviews) | 

---
## Pricing

### Adobe Analytics

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

### Brandwatch Consumer Intelligence

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

### Talkwalker by Hootsuite

#### Entry-Level Pricing

No pricing available

#### Free Trial

Yes

---
## Features Comparison By Category

### Digital Analytics

| Product | Score | Reviews |
|---|---|---|
| **Adobe Analytics** | 8.3/10 | 737 |
| **Brandwatch Consumer Intelligence** | N/A | N/A |
| **Talkwalker by Hootsuite** | N/A | N/A |

#### Metrics

| Feature | Adobe Analytics | Brandwatch Consumer Intelligence | Talkwalker by Hootsuite | 
|---|---|---|---|
| **Sessions - Digital Analytics** | 8.6 (610 reviews) | Not enough data | Not enough data | 
| **Engagement** | 8.5 (601 reviews) | Not enough data | Not enough data | 
| **Entry and Exit Pages** | 8.4 (605 reviews) | Not enough data | Not enough data | 
| **Standard Event Tracking** | 8.4 (578 reviews) | Not enough data | Not enough data | 
| **Custom Event Tracking** | 8.5 (567 reviews) | Not enough data | Not enough data | 
| **Retention** | 8.1 (540 reviews) | Not enough data | Not enough data | 
| **Return** | 8.1 (560 reviews) | Not enough data | Not enough data | 
| **Conversions** | 8.5 (571 reviews) | Not enough data | Not enough data | 
| **Funnels** | 8.2 (535 reviews) | Not enough data | Not enough data | 

#### Reporting

| Feature | Adobe Analytics | Brandwatch Consumer Intelligence | Talkwalker by Hootsuite | 
|---|---|---|---|
| **Real-Time Reporting** | 8.3 (603 reviews) | Not enough data | Not enough data | 
| **Trending** | 8.3 (579 reviews) | Not enough data | Not enough data | 
| **Retroactive Reporting** | 8.2 (555 reviews) | Not enough data | Not enough data | 
| **Segmentation** | 8.4 (581 reviews) | Not enough data | Not enough data | 
| **Mobile Reporting** | 8.1 (512 reviews) | Not enough data | Not enough data | 
| **Unification Across Devices** | 8.0 (496 reviews) | Not enough data | Not enough data | 
| **Custom Reports and Dashboards** | 8.5 (614 reviews) | Not enough data | Not enough data | 

#### Other

| Feature | Adobe Analytics | Brandwatch Consumer Intelligence | Talkwalker by Hootsuite | 
|---|---|---|---|
| **User Data** | 8.5 (554 reviews) | Not enough data | Not enough data | 
| **Site Search Reporting** | 8.3 (529 reviews) | Not enough data | Not enough data | 
| **Load Time Monitoring** | 8.1 (497 reviews) | Not enough data | Not enough data | 
| **Campaign Tracking** | 8.5 (552 reviews) | Not enough data | Not enough data | 
| **E-Commerce** | 8.4 (474 reviews) | Not enough data | Not enough data | 
| **Promotional Messages** | 8.1 (432 reviews) | Not enough data | Not enough data | 
| **Administration Alerts** | 8.2 (457 reviews) | Not enough data | Not enough data | 

#### Agentic AI - Digital Analytics

| Feature | Adobe Analytics | Brandwatch Consumer Intelligence | Talkwalker by Hootsuite | 
|---|---|---|---|
| **Autonomous Task Execution** | 8.4 (42 reviews) | Not enough data | Not enough data | 
| **Cross-system Integration** | 8.7 (41 reviews) | Not enough data | Not enough data | 
| **Proactive Assistance** | 8.5 (41 reviews) | Not enough data | Not enough data | 
| **Decision Making** | 8.8 (43 reviews) | Not enough data | Not enough data | 

#### Administration

| Feature | Adobe Analytics | Brandwatch Consumer Intelligence | Talkwalker by Hootsuite | 
|---|---|---|---|
| **API / Integrations** | 8.1 (463 reviews) | Not enough data | Not enough data | 
| **QA Testing** | 8.2 (442 reviews) | Not enough data | Not enough data | 
| **Performance and Reliability** | 8.4 (563 reviews) | Not enough data | Not enough data | 
| **User, Role, and Access Management** | 8.4 (529 reviews) | Not enough data | Not enough data | 

### Social Media Analytics

| Product | Score | Reviews |
|---|---|---|
| **Adobe Analytics** | N/A | N/A |
| **Brandwatch Consumer Intelligence** | 7.2/10 | 293 |
| **Talkwalker by Hootsuite** | 8.0/10 | 84 |

#### Social Analytics

| Feature | Adobe Analytics | Brandwatch Consumer Intelligence | Talkwalker by Hootsuite | 
|---|---|---|---|
| **Competitor Analysis** | Not enough data | 8.4 (249 reviews) | 8.8 (65 reviews) | 
| **Follower Analysis** | Not enough data | 7.6 (234 reviews) | 8.1 (65 reviews) | 
| **Post Performance** | Not enough data | 7.7 (243 reviews) | 8.2 (68 reviews) | 
| **Paid Campaign Tracking** | Not enough data | 6.7 (159 reviews) | 6.7 (25 reviews) | 
| **Attribution** | Not enough data | 6.8 (175 reviews) | 7.3 (32 reviews) | 
| **Hashtag Analytics** | Not enough data | 8.1 (155 reviews) | Not enough data | 
| **Sentiment Analysis** | Not enough data | 7.2 (170 reviews) | Not enough data | 

#### Reports & Dashboards

| Feature | Adobe Analytics | Brandwatch Consumer Intelligence | Talkwalker by Hootsuite | 
|---|---|---|---|
| **Report Customizability** | Not enough data | 8.1 (250 reviews) | 8.2 (69 reviews) | 
| **Report Exporting** | Not enough data | 8.0 (251 reviews) | 8.6 (69 reviews) | 
| **Scalability** | Not enough data | 8.2 (230 reviews) | 8.6 (60 reviews) | 
| **White Label** | Not enough data | 7.1 (114 reviews) | Not enough data | 

#### Agentic AI - Social Media Analytics

| Feature | Adobe Analytics | Brandwatch Consumer Intelligence | Talkwalker by Hootsuite | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.2 (23 reviews) | Not enough data | 
| **Cross-system Integration** | Not enough data | 6.2 (23 reviews) | Not enough data | 
| **Adaptive Learning** | Not enough data | 6.2 (23 reviews) | Not enough data | 
| **Proactive Assistance** | Not enough data | 6.3 (23 reviews) | Not enough data | 
| **Decision Making** | Not enough data | 6.4 (23 reviews) | Not enough data | 

### Mobile App Analytics

| Product | Score | Reviews |
|---|---|---|
| **Adobe Analytics** | 8.6/10 | 260 |
| **Brandwatch Consumer Intelligence** | N/A | N/A |
| **Talkwalker by Hootsuite** | N/A | N/A |

#### User Identification

| Feature | Adobe Analytics | Brandwatch Consumer Intelligence | Talkwalker by Hootsuite | 
|---|---|---|---|
| **Demographics** | 8.4 (203 reviews) | Not enough data | Not enough data | 
| **User Segmentation** | 8.6 (207 reviews) | Not enough data | Not enough data | 
| **Geolocation** | 8.6 (199 reviews) | Not enough data | Not enough data | 

#### Tracking & Reporting

| Feature | Adobe Analytics | Brandwatch Consumer Intelligence | Talkwalker by Hootsuite | 
|---|---|---|---|
| **Custom Event Tracking** | 8.7 (203 reviews) | Not enough data | Not enough data | 
| **Real-Time Insights** | 8.4 (209 reviews) | Not enough data | Not enough data | 
| **Attribution** | 8.4 (205 reviews) | Not enough data | Not enough data | 
| **Dashboard** | 8.7 (217 reviews) | Not enough data | Not enough data | 
| **User Path Tracking** | 8.5 (209 reviews) | Not enough data | Not enough data | 
| **User Activity History** | 8.6 (201 reviews) | Not enough data | Not enough data | 

#### Metrics

| Feature | Adobe Analytics | Brandwatch Consumer Intelligence | Talkwalker by Hootsuite | 
|---|---|---|---|
| **Engagement** | 9.0 (77 reviews) | Not enough data | Not enough data | 
| **Exit Tracking** | 8.7 (78 reviews) | Not enough data | Not enough data | 
| **Retention** | Feature Not Available | Not enough data | Not enough data | 
| **Return** | Feature Not Available | Not enough data | Not enough data | 
| **Conversions** | Feature Not Available | Not enough data | Not enough data | 

### Media Monitoring

| Product | Score | Reviews |
|---|---|---|
| **Adobe Analytics** | N/A | N/A |
| **Brandwatch Consumer Intelligence** | 7.2/10 | 148 |
| **Talkwalker by Hootsuite** | N/A | N/A |

#### Media Channels

| Feature | Adobe Analytics | Brandwatch Consumer Intelligence | Talkwalker by Hootsuite | 
|---|---|---|---|
| **Broadcast Media** | Not enough data | 6.8 (107 reviews) | Not enough data | 
| **Print Media** | Not enough data | 6.5 (105 reviews) | Not enough data | 
| **Online Media** | Not enough data | 8.5 (135 reviews) | Not enough data | 

#### Geographic Coverage

| Feature | Adobe Analytics | Brandwatch Consumer Intelligence | Talkwalker by Hootsuite | 
|---|---|---|---|
| **Local Media** | Not enough data | 7.7 (119 reviews) | Not enough data | 
| **National Media** | Not enough data | 8.1 (124 reviews) | Not enough data | 
| **International Media** | Not enough data | 8.1 (117 reviews) | Not enough data | 

#### Reporting

| Feature | Adobe Analytics | Brandwatch Consumer Intelligence | Talkwalker by Hootsuite | 
|---|---|---|---|
| **Keyword Targeting** | Not enough data | 8.6 (135 reviews) | Not enough data | 
| **Custom Feeds and Alerts** | Not enough data | 8.4 (128 reviews) | Not enough data | 
| **Custom Reports** | Not enough data | 7.9 (124 reviews) | Not enough data | 
| **Dashboards** | Not enough data | 8.9 (137 reviews) | Not enough data | 

#### Agentic AI - Media Monitoring

| Feature | Adobe Analytics | Brandwatch Consumer Intelligence | Talkwalker by Hootsuite | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.3 (23 reviews) | Not enough data | 
| **Cross-system Integration** | Not enough data | 6.2 (23 reviews) | Not enough data | 
| **Adaptive Learning** | Not enough data | 6.0 (23 reviews) | Not enough data | 
| **Natural Language Interaction** | Not enough data | 6.0 (23 reviews) | Not enough data | 
| **Proactive Assistance** | Not enough data | 5.8 (22 reviews) | Not enough data | 

#### Generative AI

| Feature | Adobe Analytics | Brandwatch Consumer Intelligence | Talkwalker by Hootsuite | 
|---|---|---|---|
| **AI Text Generation** | Not enough data | 7.1 (54 reviews) | Not enough data | 
| **AI Text Summarization** | Not enough data | 7.4 (56 reviews) | Not enough data | 

### Audience Intelligence Platforms

| Product | Score | Reviews |
|---|---|---|
| **Adobe Analytics** | 9.2/10 | 27 |
| **Brandwatch Consumer Intelligence** | 7.7/10 | 124 |
| **Talkwalker by Hootsuite** | N/A | N/A |

#### Audiences

| Feature | Adobe Analytics | Brandwatch Consumer Intelligence | Talkwalker by Hootsuite | 
|---|---|---|---|
| **Audience Insights** | 9.2 (24 reviews) | 8.3 (115 reviews) | Not enough data | 
| **Influencer Identification** | Feature Not Available | 7.7 (100 reviews) | Not enough data | 
| **Buyer Personas** | Feature Not Available | 6.8 (82 reviews) | Not enough data | 
| **Segmentation** | 9.3 (24 reviews) | 7.7 (97 reviews) | Not enough data | 

#### Data Analysis

| Feature | Adobe Analytics | Brandwatch Consumer Intelligence | Talkwalker by Hootsuite | 
|---|---|---|---|
| **Network Analysis** | Feature Not Available | 7.8 (90 reviews) | Not enough data | 
| **Dashboards** | 9.5 (24 reviews) | 8.9 (118 reviews) | Not enough data | 
| **Visualizations** | 9.2 (24 reviews) | 8.7 (112 reviews) | Not enough data | 
| **Advanced Filtering** | 9.2 (24 reviews) | 8.7 (113 reviews) | Not enough data | 

#### Administration

| Feature | Adobe Analytics | Brandwatch Consumer Intelligence | Talkwalker by Hootsuite | 
|---|---|---|---|
| **Marketing Integrations** | 9.4 (24 reviews) | 7.2 (73 reviews) | Not enough data | 
| **Ad Integrations** | 8.9 (24 reviews) | 7.0 (69 reviews) | Not enough data | 
| **Data Exporting** | 9.1 (24 reviews) | 8.3 (99 reviews) | Not enough data | 

#### Agentic AI - Audience Intelligence Platforms

| Feature | Adobe Analytics | Brandwatch Consumer Intelligence | Talkwalker by Hootsuite | 
|---|---|---|---|
| **Autonomous Task Execution** | 9.2 (22 reviews) | 6.9 (9 reviews) | Not enough data | 
| **Cross-system Integration** | 9.2 (22 reviews) | 7.5 (10 reviews) | Not enough data | 
| **Adaptive Learning** | 9.2 (22 reviews) | 7.3 (10 reviews) | Not enough data | 
| **Proactive Assistance** | 9.2 (22 reviews) | 7.3 (10 reviews) | Not enough data | 

### Social Media Listening Tools

| Product | Score | Reviews |
|---|---|---|
| **Adobe Analytics** | N/A | N/A |
| **Brandwatch Consumer Intelligence** | 7.5/10 | 425 |
| **Talkwalker by Hootsuite** | 7.8/10 | 97 |

#### Monitoring & Listening

| Feature | Adobe Analytics | Brandwatch Consumer Intelligence | Talkwalker by Hootsuite | 
|---|---|---|---|
| **Social Measurement** | Not enough data | 8.5 (386 reviews) | 8.4 (85 reviews) | 
| **Influencer Identification** | Not enough data | 7.5 (360 reviews) | 7.5 (84 reviews) | 
| **Brand Monitoring** | Not enough data | 8.7 (218 reviews) | 7.8 (9 reviews) | 
| **Keyword Tracking** | Not enough data | 8.7 (212 reviews) | 9.4 (9 reviews) | 
| **Trend Analysis** | Not enough data | 8.5 (216 reviews) | 7.6 (9 reviews) | 
| **Competitor Analysis** | Not enough data | 8.3 (205 reviews) | 7.7 (8 reviews) | 

#### Agentic AI - Social Media Listening Tools

| Feature | Adobe Analytics | Brandwatch Consumer Intelligence | Talkwalker by Hootsuite | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.3 (52 reviews) | Not enough data | 
| **Cross-system Integration** | Not enough data | 6.2 (53 reviews) | Not enough data | 
| **Adaptive Learning** | Not enough data | 5.8 (52 reviews) | Not enough data | 
| **Proactive Assistance** | Not enough data | 6.0 (52 reviews) | Not enough data | 
| **Decision Making** | Not enough data | 6.1 (52 reviews) | Not enough data | 

#### Data Management & Analysis

| Feature | Adobe Analytics | Brandwatch Consumer Intelligence | Talkwalker by Hootsuite | 
|---|---|---|---|
| **Sentiment Analysis** | Not enough data | 7.1 (391 reviews) | 6.5 (87 reviews) | 
| **Social Reporting** | Not enough data | 8.2 (377 reviews) | 8.3 (85 reviews) | 
| **Alerts and Notifications** | Not enough data | 8.0 (184 reviews) | 7.1 (8 reviews) | 
| **Advanced Data Filtering** | Not enough data | 8.2 (199 reviews) | 7.8 (9 reviews) | 

### Brand Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Adobe Analytics** | N/A | N/A |
| **Brandwatch Consumer Intelligence** | 8.0/10 | 110 |
| **Talkwalker by Hootsuite** | N/A | N/A |

#### Brand Signals

| Feature | Adobe Analytics | Brandwatch Consumer Intelligence | Talkwalker by Hootsuite | 
|---|---|---|---|
| **Comparison** | Not enough data | 8.1 (90 reviews) | Not enough data | 
| **AI** | Not enough data | 7.1 (92 reviews) | Not enough data | 
| **Brand Health** | Not enough data | 8.3 (91 reviews) | Not enough data | 

#### Brand Analytics

| Feature | Adobe Analytics | Brandwatch Consumer Intelligence | Talkwalker by Hootsuite | 
|---|---|---|---|
| **Trend Analysis** | Not enough data | 8.3 (102 reviews) | Not enough data | 
| **Tracking** | Not enough data | 8.2 (98 reviews) | Not enough data | 

### Marketing Account Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Adobe Analytics** | N/A | N/A |
| **Brandwatch Consumer Intelligence** | 8.0/10 | 87 |
| **Talkwalker by Hootsuite** | N/A | N/A |

#### Agentic AI - Marketing Account Intelligence

| Feature | Adobe Analytics | Brandwatch Consumer Intelligence | Talkwalker by Hootsuite | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.9 (8 reviews) | Not enough data | 
| **Cross-system Integration** | Not enough data | 7.7 (8 reviews) | Not enough data | 
| **Adaptive Learning** | Not enough data | 7.7 (8 reviews) | Not enough data | 
| **Natural Language Interaction** | Not enough data | 8.3 (8 reviews) | Not enough data | 

#### Lead Intelligence

| Feature | Adobe Analytics | Brandwatch Consumer Intelligence | Talkwalker by Hootsuite | 
|---|---|---|---|
| **Market Insights ** | Not enough data | 8.7 (82 reviews) | Not enough data | 
| **Account-level Insights ** | Not enough data | 8.2 (74 reviews) | Not enough data | 
| **Lead Analysis ** | Not enough data | 8.0 (71 reviews) | Not enough data | 

#### Lead Management

| Feature | Adobe Analytics | Brandwatch Consumer Intelligence | Talkwalker by Hootsuite | 
|---|---|---|---|
| **Segmentation ** | Not enough data | 8.4 (73 reviews) | Not enough data | 
| **Predictive Scoring ** | Not enough data | 7.6 (62 reviews) | Not enough data | 
| **Account Identification ** | Not enough data | 7.8 (63 reviews) | Not enough data | 

#### Marketing Campaigns

| Feature | Adobe Analytics | Brandwatch Consumer Intelligence | Talkwalker by Hootsuite | 
|---|---|---|---|
| **Omni-Channel Tracking ** | Not enough data | 7.6 (64 reviews) | Not enough data | 
| **Revenue Planning ** | Not enough data | 7.0 (53 reviews) | Not enough data | 
| **Media Attribution ** | Not enough data | 7.5 (60 reviews) | Not enough data | 
| **Opportunity Timeline ** | Not enough data | 7.6 (58 reviews) | Not enough data | 
| **Customization ** | Not enough data | 8.4 (67 reviews) | Not enough data | 

#### Data Availability - Marketing Account Intelligence 

| Feature | Adobe Analytics | Brandwatch Consumer Intelligence | Talkwalker by Hootsuite | 
|---|---|---|---|
| **Technographic Data Availability** | Not enough data | 8.9 (11 reviews) | Not enough data | 

#### Data Accuracy - Marketing Account Intelligence 

| Feature | Adobe Analytics | Brandwatch Consumer Intelligence | Talkwalker by Hootsuite | 
|---|---|---|---|
| **Technographic Data Accuracy** | Not enough data | 9.2 (11 reviews) | Not enough data | 

### Predictive Analytics

| Product | Score | Reviews |
|---|---|---|
| **Adobe Analytics** | 9.0/10 | 73 |
| **Brandwatch Consumer Intelligence** | N/A | N/A |
| **Talkwalker by Hootsuite** | N/A | N/A |

#### Statistical Tool

| Feature | Adobe Analytics | Brandwatch Consumer Intelligence | Talkwalker by Hootsuite | 
|---|---|---|---|
| **Scripting** | Feature Not Available | Not enough data | Not enough data | 
| **Data Mining** | Feature Not Available | Not enough data | Not enough data | 
| **Algorithms** | Feature Not Available | Not enough data | Not enough data | 

#### Data Analysis

| Feature | Adobe Analytics | Brandwatch Consumer Intelligence | Talkwalker by Hootsuite | 
|---|---|---|---|
| **Analysis** | 9.1 (68 reviews) | Not enough data | Not enough data | 
| **Data Interaction** | 9.0 (66 reviews) | Not enough data | Not enough data | 

#### Decision Making

| Feature | Adobe Analytics | Brandwatch Consumer Intelligence | Talkwalker by Hootsuite | 
|---|---|---|---|
| **Modeling** | Feature Not Available | Not enough data | Not enough data | 
| **Data Visualizations** | 9.0 (67 reviews) | Not enough data | Not enough data | 
| **Report Generation** | 9.0 (68 reviews) | Not enough data | Not enough data | 
| **Data Unification** | 8.9 (65 reviews) | Not enough data | Not enough data | 

#### Generative AI

| Feature | Adobe Analytics | Brandwatch Consumer Intelligence | Talkwalker by Hootsuite | 
|---|---|---|---|
| **AI Text Generation** | 8.8 (39 reviews) | Not enough data | Not enough data | 
| **AI Text Summarization** | 9.1 (39 reviews) | Not enough data | Not enough data | 

### Mobile Analytics

| Product | Score | Reviews |
|---|---|---|
| **Adobe Analytics** | 8.9/10 | 88 |
| **Brandwatch Consumer Intelligence** | N/A | N/A |
| **Talkwalker by Hootsuite** | N/A | N/A |

#### Metrics

| Feature | Adobe Analytics | Brandwatch Consumer Intelligence | Talkwalker by Hootsuite | 
|---|---|---|---|
| **Engagement** | 9.0 (77 reviews) | Not enough data | Not enough data | 
| **Exit Tracking** | 8.7 (78 reviews) | Not enough data | Not enough data | 
| **Retention** | Feature Not Available | Not enough data | Not enough data | 
| **Return** | Feature Not Available | Not enough data | Not enough data | 
| **Conversions** | Feature Not Available | Not enough data | Not enough data | 

---
## Categories

**Unique to Adobe Analytics (4):** [Predictive Analytics Software](https://www.g2.com/categories/predictive-analytics), [Mobile App Analytics Tools](https://www.g2.com/categories/mobile-app-analytics), [Audience Intelligence Platforms ](https://www.g2.com/categories/audience-intelligence-platforms), [Digital Analytics Software](https://www.g2.com/categories/digital-analytics)

**Unique to Brandwatch Consumer Intelligence (6):** [Audience Intelligence Platforms ](https://www.g2.com/categories/audience-intelligence-platforms), [Marketing Account Intelligence Software](https://www.g2.com/categories/marketing-account-intelligence), [Media Monitoring Software](https://www.g2.com/categories/media-monitoring), [Social Media Analytics Software](https://www.g2.com/categories/social-media-analytics), [Social Media Listening Tools](https://www.g2.com/categories/social-media-listening-tools), [Brand Intelligence Software](https://www.g2.com/categories/brand-intelligence)

**Unique to Talkwalker by Hootsuite (2):** [Social Media Analytics Software](https://www.g2.com/categories/social-media-analytics), [Social Media Listening Tools](https://www.g2.com/categories/social-media-listening-tools)


---
## Reviewer Demographics

### By Company Size

| Segment | Adobe Analytics | Brandwatch Consumer Intelligence | Talkwalker by Hootsuite | 
|---|---|---|---|
| **Small-Business** | 27.0% | 30.1% | 37.1% | 
| **Mid-Market** | 29.9% | 35.1% | 36.3% | 
| **Enterprise** | 43.1% | 34.8% | 26.6% | 

### By Industry

#### Adobe Analytics

- **Marketing and Advertising:** 13.4%
- **Information Technology and Services:** 8.0%
- **Financial Services:** 5.6%
- **Computer Software:** 5.3%
- **Retail:** 5.2%
- **Telecommunications:** 3.0%
- **Internet:** 2.9%
- **Hospital & Health Care:** 2.9%
- **Hospitality:** 2.7%
- **Education Management:** 2.5%
- **Other:** 48.6%

#### Brandwatch Consumer Intelligence

- **Marketing and Advertising:** 29.7%
- **Public Relations and Communications:** 8.5%
- **Market Research:** 7.1%
- **Information Technology and Services:** 5.5%
- **Consulting:** 3.0%
- **Pharmaceuticals:** 2.5%
- **Management Consulting:** 2.3%
- **Internet:** 2.3%
- **Higher Education:** 2.2%
- **Online Media:** 2.0%
- **Other:** 34.9%

#### Talkwalker by Hootsuite

- **Public Relations and Communications:** 22.6%
- **Marketing and Advertising:** 19.4%
- **Market Research:** 7.3%
- **Information Technology and Services:** 4.8%
- **Management Consulting:** 4.8%
- **Financial Services:** 3.2%
- **Telecommunications:** 3.2%
- **Computer Software:** 2.4%
- **Insurance:** 2.4%
- **Entertainment:** 1.6%
- **Other:** 28.2%

---
## Alternatives

### Alternatives to Adobe Analytics

- [Google Analytics](https://www.g2.com/products/google-analytics/reviews) — 4.5/5 stars (6832 reviews)
- [Amplitude Analytics](https://www.g2.com/products/amplitude-analytics/reviews) — 4.5/5 stars (2894 reviews)
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- [Google Analytics 360](https://www.g2.com/products/google-analytics-360/reviews) — 4.4/5 stars (598 reviews)
- [Fullstory](https://www.g2.com/products/fullstory/reviews) — 4.5/5 stars (1049 reviews)
- [Kissmetrics](https://www.g2.com/products/kissmetrics/reviews) — 4.1/5 stars (168 reviews)

### Alternatives to Brandwatch Consumer Intelligence

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- [Hootsuite](https://www.g2.com/products/hootsuite/reviews) — 4.3/5 stars (7188 reviews)
- [Sprout Social](https://www.g2.com/products/sprout-social/reviews) — 4.4/5 stars (6422 reviews)

### Alternatives to Talkwalker by Hootsuite

- [Sprout Social](https://www.g2.com/products/sprout-social/reviews) — 4.4/5 stars (6422 reviews)
- [Meltwater](https://www.g2.com/products/meltwater/reviews) — 4.1/5 stars (2645 reviews)
- [Sprinklr Social](https://www.g2.com/products/sprinklr-social/reviews) — 4.1/5 stars (1207 reviews)
- [Brandwatch Social Media Management](https://www.g2.com/products/brandwatch-social-media-management/reviews) — 4.0/5 stars (983 reviews)
- [Emplifi](https://www.g2.com/products/emplifi-emplifi/reviews) — 4.4/5 stars (382 reviews)
- [Brand24](https://www.g2.com/products/brand24/reviews) — 4.6/5 stars (346 reviews)
- [Quid](https://www.g2.com/products/quid-2023-10-05/reviews) — 4.3/5 stars (305 reviews)
- [Synthesio](https://www.g2.com/products/synthesio/reviews) — 4.3/5 stars (152 reviews)
- [Infegy Starscape](https://www.g2.com/products/infegy-starscape/reviews) — 4.5/5 stars (213 reviews)
- [Sendible](https://www.g2.com/products/sendible/reviews) — 4.5/5 stars (904 reviews)

---
## Top Discussions

### Adobe Analytics

- Title: [What is Adobe Analytics used for?](https://www.g2.com/discussions/what-is-adobe-analytics-used-for) — 2 comments
  > **Top comment:** "Adobe Analytics is used for analysis website performance, user behaviour tracking and real time analytics for the website."
- Title: [What Software Reports Google Shopping Search Term Attribution?](https://www.g2.com/discussions/what-software-reports-google-shopping-search-term-attribution) — 1 comment, 1 upvote
  > **Top comment:** "Adobe Analytics helps track and analyze user behavior across the entire customer journey, but it does not directly capture Google Shopping search terms due..."
- Title: [How I do?](https://www.g2.com/discussions/adobe-analytics-how-i-do) — 1 comment, 1 upvote
  > **Top comment:** "Good"
- Title: [1) Sum of each row on visits and the total number are different. 2) Results 'Unspecified' when create table for traffics from keywords.](https://www.g2.com/discussions/1-sum-of-each-row-on-visits-and-the-total-number-are-different-2-results-unspecified-when-create-table-for-traffics-from-keywords) — 1 comment, 1 upvote
  > **Top comment:** "yes the system metrics like unique visitors will de duplicate the numbers against the dimension and will show accordingly. But user created metrics like..."
- Title: [What else are you using adobe analytics for?](https://www.g2.com/discussions/34437-what-else-are-you-using-adobe-analytics-for) — 1 comment, 1 upvote
  > **Top comment:** "Adobe analytics provides data on how our websites are performing, what site visitors do on the page(s), and how our marketing channels are performing. In..."

### Brandwatch Consumer Intelligence

- Title: [What is the difference between a mention and a query that is referenced in the Brandwatch pricing?](https://www.g2.com/discussions/mention-vs-query) — 4 comments, 1 upvote
  > **Top comment:** "Hi, here's a quick description of each, which might help clear things up:

A query is a search for something - be it a brand name (Nokia), a competitor..."
- Title: [Is there any possibility for Brandwatch to gather data from the number of likes?](https://www.g2.com/discussions/is-there-any-possibility-for-brandwatch-to-gather-data-from-the-number-of-likes) — 3 comments, 1 upvote
  > **Top comment:** "Yes, I also think so that brandwatch can gather most numbers of likes that can make this more attractive. 
http://thevloggingtech.com/"
- Title: [What is brandwatch used for?](https://www.g2.com/discussions/what-is-brandwatch-used-for) — 2 comments
  > **Top comment:** "Brandwatch is primarily used for Social Listening & Analytics with the help of brand, competitors and industry specific keywords."
- Title: [What does Brandwatch do?](https://www.g2.com/discussions/what-does-brandwatch-do) — 1 comment
  > **Top comment:** "Brandwatch is a social media monitoring and analytics platform. It provides tools for businesses and organizations to track and analyze their online presence..."
- Title: [Is brandwatch free?](https://www.g2.com/discussions/is-brandwatch-free) — 1 comment
  > **Top comment:** "No, but there are some good free features to social media monitoring."

### Talkwalker by Hootsuite

- Title: [What is Talkwalker used for?](https://www.g2.com/discussions/talkwalker-what-is-talkwalker-used-for) — 1 comment
  > **Top comment:** "Social listening and digital reputation monitoring."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/adobe-analytics-vs-brandwatch-consumer-intelligence-vs-talkwalker-by-hootsuite)