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Compare Adobe Analytics and Branch 
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At a Glance
Market Segments
Enterprise (43.6% of reviews)
Small-Business (42.0% of reviews)
Entry-Level Pricing
No pricing available
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Adobe Analytics
Star Rating
(1,126)4.2 out of 5
Market Segments
Enterprise (43.6% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Adobe AnalyticsBranch
Star Rating
(448)4.4 out of 5
Market Segments
Small-Business (42.0% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Free Trial is available
Browse all 2 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Adobe Analytics excels in its Custom Event Tracking capabilities, with a score of 8.6, allowing for detailed insights into user interactions. In contrast, Branch's score of 8.3 indicates it may not provide the same level of granularity in tracking specific user actions.
- Reviewers mention that Adobe Analytics offers robust Real-Time Reporting features, scoring 8.2, which is crucial for businesses needing immediate insights. Branch, while still effective, has a slightly lower score of 8.1, suggesting it may not be as responsive in delivering real-time data.
- G2 users highlight Adobe Analytics' superior User Path Tracking with a score of 8.4, which helps in understanding the journey of users through the application. Branch's score of 7.8 indicates it may lack some depth in visualizing user journeys.
- Reviewers say that Adobe Analytics shines in Data Analysis, achieving a high score of 8.9, which is essential for businesses looking to derive actionable insights from their data. Branch, while still competent, has a lower score of 8.1, suggesting it may not offer the same level of analytical depth.
- Users on G2 report that Adobe Analytics provides excellent Segmentation capabilities with a score of 8.4, allowing for targeted marketing efforts. Branch's score of 7.8 indicates it may not offer the same level of detail in user segmentation.
- Reviewers mention that Adobe Analytics has a more comprehensive Attribution model, scoring 8.3, which is vital for understanding the effectiveness of marketing campaigns. Branch, with a score of 8.8, is strong in this area but may not provide the same breadth of attribution options as Adobe.
Pricing
Entry-Level Pricing
Adobe Analytics
No pricing availableBranch
Performance Pro
Contact Us
Optimize your ads ROI with sophisticated cost analysis, audience building, and mobile and household attribution.
- ROI insights
- Household and CTV ads measurement
- Audience building
Free Trial
Adobe Analytics
No trial information availableBranch
Free Trial is available
Ratings
Meets Requirements
8.6
881
8.5
350
Ease of Use
7.5
937
8.4
354
Ease of Setup
7.2
376
7.9
185
Ease of Admin
7.6
279
8.5
171
Quality of Support
7.8
807
8.1
334
Has the product been a good partner in doing business?
8.0
279
8.5
170
Product Direction (% positive)
7.6
842
8.5
332
Features by Category
Metrics
8.6
604
Not enough data
8.4
598
Not enough data
8.4
605
Not enough data
8.4
578
Not enough data
8.4
564
Not enough data
8.1
542
Not enough data
8.1
562
Not enough data
8.5
568
Not enough data
8.2
533
Not enough data
Reporting
8.3
593
Not enough data
8.3
580
Not enough data
8.1
554
Not enough data
8.4
573
Not enough data
8.1
512
Not enough data
8.0
496
Not enough data
8.5
595
Not enough data
Other
8.4
553
Not enough data
8.3
531
Not enough data
8.1
499
Not enough data
8.5
548
Not enough data
8.4
475
Not enough data
8.0
434
Not enough data
8.2
459
Not enough data
Agentic AI - Digital Analytics
8.5
40
Not enough data
8.8
40
Not enough data
8.6
40
Not enough data
8.7
40
Not enough data
Administration
8.1
454
Not enough data
8.2
444
Not enough data
8.4
550
Not enough data
8.4
531
Not enough data
User Identification
8.3
205
7.4
117
8.6
209
7.8
149
8.5
202
7.8
115
Tracking & Reporting
8.7
205
8.2
163
8.4
211
8.1
157
8.4
207
8.7
165
8.7
220
8.1
165
8.5
212
7.8
150
8.6
204
7.4
149
Metrics
9.0
80
8.2
139
8.7
80
7.6
127
Feature Not Available
8.1
132
Feature Not Available
8.1
130
Feature Not Available
8.6
147
Platform Basics
Not enough data
8.3
173
Not enough data
8.0
166
Not enough data
7.8
142
Not enough data
8.3
164
Not enough data
7.0
143
Not enough data
6.8
137
Platform Data
Not enough data
Feature Not Available
Not enough data
7.6
154
Not enough data
7.8
177
Not enough data
7.8
159
Not enough data
7.5
158
Not enough data
7.5
157
Agentic AI - Value Selling Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Audiences
9.2
24
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
9.2
24
Not enough data
Data Analysis
Feature Not Available
Not enough data
9.5
24
Not enough data
9.3
24
Not enough data
9.2
24
Not enough data
Administration
9.4
24
Not enough data
8.9
24
Not enough data
9.1
24
Not enough data
Agentic AI - Audience Intelligence Platforms
9.2
22
Not enough data
9.2
22
Not enough data
9.2
22
Not enough data
9.3
22
Not enough data
Statistical Tool
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Data Analysis
9.2
67
Not enough data
8.9
65
Not enough data
Decision Making
Feature Not Available
Not enough data
9.0
66
Not enough data
9.0
67
Not enough data
9.0
64
Not enough data
Generative AI
8.8
39
Not enough data
9.1
39
Not enough data
Analysis
Not enough data
8.4
183
Not enough data
8.4
186
|
Verified
Not enough data
Feature Not Available
Not enough data
7.6
148
Campaigns
Not enough data
7.6
135
|
Verified
Not enough data
7.0
121
Not enough data
6.6
105
Not enough data
6.2
98
Not enough data
7.2
116
Not enough data
7.4
130
Engagement
Not enough data
6.8
110
Platform
Not enough data
8.2
157
Not enough data
8.4
164
|
Verified
Not enough data
7.0
110
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Metrics
9.0
80
8.2
139
8.7
80
7.6
127
Feature Not Available
8.1
132
Feature Not Available
8.1
130
Feature Not Available
8.6
147
Categories
Categories
Shared Categories
Adobe Analytics and Branch are categorized as Mobile App Analytics
Unique Categories
Adobe Analytics is categorized as Predictive Analytics, Audience Intelligence Platforms, and Digital Analytics
Branch is categorized as Mobile Marketing and Mobile Attribution
Reviews
Reviewers' Company Size
Adobe Analytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Branch
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
13.3%
Information Technology and Services
7.9%
Financial Services
5.6%
Retail
5.2%
Computer Software
5.2%
Other
62.8%
Financial Services
10.6%
Marketing and Advertising
10.4%
Information Technology and Services
8.3%
Computer Software
7.6%
Health, Wellness and Fitness
6.5%
Other
56.6%
Discussions
What is Adobe Analytics used for?
2 Comments
KS
Adobe Analytics is used for analysis website performance, user behaviour tracking and real time analytics for the website.Read more
What else are you using adobe analytics for?
1 Comment
TS
Adobe analytics provides data on how our websites are performing, what site visitors do on the page(s), and how our marketing channels are performing. In...Read more
How I should use the deep view feature of Branch? Seems like an unnecessary step in the process.
1 Comment
MS
Hi Caio - the deepview feature is meant for apps that don't have a mobile website or a web version of their app content. Asking a person to download an app...Read more
Branch has no more discussions with answers
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