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At a Glance
Market Segments
Enterprise (43.6% of reviews)
Enterprise (61.5% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Adobe Analytics
Star Rating
(1,129)4.2 out of 5
Market Segments
Enterprise (43.6% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Adobe AnalyticsBlue Triangle
Star Rating
(14)4.8 out of 5
Market Segments
Enterprise (61.5% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Blue TriangleSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Adobe Analytics excels in providing deep, actionable insights into user behavior, allowing for a detailed understanding of customer journeys across digital touchpoints. Users appreciate the advanced segmentation capabilities that help tailor analyses to specific needs.
- Users say that Blue Triangle stands out for its ability to integrate multiple KPIs across departments, offering a consolidated view that helps identify potential issues affecting the company. This feature is particularly praised for enhancing collaboration and decision-making.
- Reviewers mention that Adobe Analytics is like "Photoshop for data," with its Analysis Workspace enabling users to easily create custom visualizations. The drag-and-drop functionality and the 'Undo' button are highlighted as significant time-savers, making data manipulation intuitive.
- According to verified reviews, Blue Triangle provides unprecedented governance and control over third-party tags in real-time, which users find instrumental in targeting trouble areas on their sites. This capability is seen as a major advantage for those focused on optimizing site performance.
- Users appreciate Adobe Analytics for its speed and reliability, noting that it helps them find genuine answers when analyzing data. The initial setup is described as easy, which is a crucial factor for teams looking to get up and running quickly.
- G2 reviewers highlight Blue Triangle's ability to capture resource-level data from real users' browsers, which is essential for dissecting real-user traffic. This feature is particularly beneficial for identifying opportunities for overall site improvement, from codebase adjustments to enhancing customer experience.
Pricing
Entry-Level Pricing
Adobe Analytics
No pricing availableBlue Triangle
No pricing availableFree Trial
Adobe Analytics
No trial information availableBlue Triangle
Free Trial is available
Ratings
Meets Requirements
8.6
882
9.1
13
Ease of Use
7.5
938
8.7
13
Ease of Setup
7.2
377
8.3
7
Ease of Admin
7.6
279
8.6
6
Quality of Support
7.8
808
10.0
13
Has the product been a good partner in doing business?
8.0
279
10.0
6
Product Direction (% positive)
7.6
843
10.0
13
Features by Category
Metrics
8.6
605
8.3
7
8.4
599
8.9
6
8.4
605
8.9
6
8.4
579
9.0
7
8.4
564
8.1
7
8.1
542
8.9
6
8.1
562
7.5
6
8.5
568
9.2
6
8.2
533
8.6
7
Reporting
8.3
593
8.8
8
8.3
580
8.6
7
8.1
554
9.3
5
8.4
573
8.3
6
8.1
512
9.2
8
8.0
496
8.6
6
8.5
595
8.3
8
Other
8.4
553
6.7
6
8.3
531
Not enough data
8.1
499
9.4
8
8.5
548
8.1
6
8.4
476
9.0
7
8.0
434
Feature Not Available
8.2
459
8.8
7
Agentic AI - Digital Analytics
8.5
40
Not enough data
8.8
40
Not enough data
8.6
40
Not enough data
8.7
41
Not enough data
Administration
8.1
454
8.3
5
8.2
444
Not enough data
8.4
550
9.0
8
8.4
531
9.3
7
User Identification
8.4
206
Not enough data
8.6
210
Not enough data
8.5
202
Not enough data
Tracking & Reporting
8.7
206
Not enough data
8.4
211
Not enough data
8.4
207
Not enough data
8.7
220
Not enough data
8.5
212
Not enough data
8.6
204
Not enough data
Metrics
9.0
80
Not enough data
8.7
81
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Administration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Risk Analysis
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Threat Protection
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Website Monitoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Experience
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Digital Experience Monitoring (DEM)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Performance
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Audiences
9.2
24
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
9.2
24
Not enough data
Data Analysis
Feature Not Available
Not enough data
9.5
24
Not enough data
9.3
24
Not enough data
9.2
24
Not enough data
Administration
9.4
24
Not enough data
8.9
24
Not enough data
9.1
24
Not enough data
Agentic AI - Audience Intelligence Platforms
9.2
22
Not enough data
9.2
22
Not enough data
9.2
22
Not enough data
9.3
22
Not enough data
Statistical Tool
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Data Analysis
9.1
68
Not enough data
9.0
66
Not enough data
Decision Making
Feature Not Available
Not enough data
9.0
67
Not enough data
9.0
68
Not enough data
9.0
65
Not enough data
Generative AI
8.8
39
Not enough data
9.1
39
Not enough data
Marketing Operations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Activity
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Metrics
9.0
80
Not enough data
8.7
81
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Categories
Categories
Shared Categories
Adobe Analytics and Blue Triangle are categorized as Digital Analytics
Unique Categories
Adobe Analytics is categorized as Predictive Analytics, Mobile App Analytics, and Audience Intelligence Platforms
Blue Triangle is categorized as Digital Experience Monitoring (DEM), Website Security, Tag Management Systems, Website Monitoring, and Marketing Analytics
Reviews
Reviewers' Company Size
Adobe Analytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Blue Triangle
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
13.3%
Information Technology and Services
7.9%
Financial Services
5.6%
Retail
5.2%
Computer Software
5.2%
Other
62.8%
Retail
30.8%
Oil & Energy
7.7%
Leisure, Travel & Tourism
7.7%
Hospitality
7.7%
Furniture
7.7%
Other
38.5%
Discussions
What is Adobe Analytics used for?
2 Comments
KS
Adobe Analytics is used for analysis website performance, user behaviour tracking and real time analytics for the website.Read more
What else are you using adobe analytics for?
1 Comment
TS
Adobe analytics provides data on how our websites are performing, what site visitors do on the page(s), and how our marketing channels are performing. In...Read more
Blue Triangle has no more discussions with answers
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