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Compare Adobe Analytics and Amazon Pinpoint 
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At a Glance
Market Segments
Enterprise (43.6% of reviews)
Small-Business (55.8% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Adobe Analytics
Star Rating
(1,126)4.2 out of 5
Market Segments
Enterprise (43.6% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Adobe AnalyticsAmazon Pinpoint
Star Rating
(44)4.2 out of 5
Market Segments
Small-Business (55.8% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Amazon PinpointSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Adobe Analytics excels in its Custom Event Tracking capabilities, with a score of 8.6, allowing for detailed tracking of user interactions. In contrast, Amazon Pinpoint also offers strong Custom Event Tracking at 8.9, but reviewers mention that its integration with marketing campaigns enhances its effectiveness.
- Reviewers mention that Adobe Analytics provides robust Real-Time Insights with a score of 8.3, which is crucial for immediate decision-making. However, users on G2 highlight that Amazon Pinpoint outperforms in this area with a score of 8.9, emphasizing its ability to deliver timely data for campaign adjustments.
- G2 users say that Adobe Analytics has a strong focus on User Path Tracking with a score of 8.4, which helps in understanding user journeys. Conversely, Amazon Pinpoint scores slightly higher at 8.7, with users noting its intuitive interface for visualizing user paths.
- Reviewers mention that Adobe Analytics offers comprehensive Data Analysis tools, scoring 8.9, which are beneficial for in-depth insights. However, users report that Amazon Pinpoint's Attribution feature, scoring 9.1, provides clearer insights into campaign effectiveness, making it a preferred choice for marketers.
- Users say that Adobe Analytics has a solid Dashboard feature with a score of 8.6, allowing for customizable reporting. In contrast, Amazon Pinpoint's dashboard, scoring 8.7, is praised for its user-friendly design and ease of access to key metrics, making it more appealing for everyday users.
- Reviewers mention that while Adobe Analytics has a good Quality of Support rating at 7.7, Amazon Pinpoint shines with a score of 8.4, with users highlighting the responsiveness and helpfulness of the support team as a significant advantage.
Pricing
Entry-Level Pricing
Adobe Analytics
No pricing availableAmazon Pinpoint
No pricing availableFree Trial
Adobe Analytics
No trial information availableAmazon Pinpoint
No trial information availableRatings
Meets Requirements
8.6
881
8.7
40
Ease of Use
7.5
937
8.5
40
Ease of Setup
7.2
376
7.9
20
Ease of Admin
7.6
279
8.3
19
Quality of Support
7.8
807
8.4
38
Has the product been a good partner in doing business?
8.0
279
8.5
18
Product Direction (% positive)
7.6
842
8.0
40
Features by Category
Metrics
8.6
604
Not enough data
8.4
598
Not enough data
8.4
605
Not enough data
8.4
578
Not enough data
8.4
564
Not enough data
8.1
542
Not enough data
8.1
562
Not enough data
8.5
568
Not enough data
8.2
533
Not enough data
Reporting
8.3
593
Not enough data
8.3
580
Not enough data
8.1
554
Not enough data
8.4
573
Not enough data
8.1
512
Not enough data
8.0
496
Not enough data
8.5
595
Not enough data
Other
8.4
553
Not enough data
8.3
531
Not enough data
8.1
499
Not enough data
8.5
548
Not enough data
8.4
475
Not enough data
8.0
434
Not enough data
8.2
459
Not enough data
Agentic AI - Digital Analytics
8.5
40
Not enough data
8.8
40
Not enough data
8.6
40
Not enough data
8.7
40
Not enough data
Administration
8.1
454
Not enough data
8.2
444
Not enough data
8.4
550
Not enough data
8.4
531
Not enough data
User Identification
8.3
205
8.7
9
8.6
209
8.9
9
8.5
202
8.1
9
Tracking & Reporting
8.7
205
8.9
9
8.4
211
8.9
9
8.4
207
9.1
9
8.7
220
8.7
9
8.5
212
8.7
9
8.6
204
8.5
9
Metrics
9.0
80
9.3
9
8.7
80
8.9
9
Feature Not Available
8.5
9
Feature Not Available
8.7
9
Feature Not Available
8.9
9
Audiences
9.2
24
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
9.2
24
Not enough data
Data Analysis
Feature Not Available
Not enough data
9.5
24
Not enough data
9.3
24
Not enough data
9.2
24
Not enough data
Administration
9.4
24
Not enough data
8.9
24
Not enough data
9.1
24
Not enough data
Agentic AI - Audience Intelligence Platforms
9.2
22
Not enough data
9.2
22
Not enough data
9.2
22
Not enough data
9.3
22
Not enough data
Consolidation - Notification Infrastructure
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Customization - Notification Infrastructure
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Statistical Tool
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Data Analysis
9.2
67
Not enough data
8.9
65
Not enough data
Decision Making
Feature Not Available
Not enough data
9.0
66
Not enough data
9.0
67
Not enough data
9.0
64
Not enough data
Generative AI
8.8
39
Not enough data
9.1
39
Not enough data
Metrics
9.0
80
9.3
9
8.7
80
8.9
9
Feature Not Available
8.5
9
Feature Not Available
8.7
9
Feature Not Available
8.9
9
Categories
Categories
Shared Categories
Adobe Analytics and Amazon Pinpoint are categorized as Mobile App Analytics
Unique Categories
Adobe Analytics is categorized as Predictive Analytics, Audience Intelligence Platforms, and Digital Analytics
Amazon Pinpoint is categorized as Notification Infrastructure
Reviews
Reviewers' Company Size
Adobe Analytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Amazon Pinpoint
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
13.3%
Information Technology and Services
7.9%
Financial Services
5.6%
Retail
5.2%
Computer Software
5.2%
Other
62.8%
Computer Software
16.3%
Information Technology and Services
9.3%
Marketing and Advertising
7.0%
Higher Education
4.7%
Entertainment
4.7%
Other
58.1%
Discussions
What is Adobe Analytics used for?
2 Comments
KS
Adobe Analytics is used for analysis website performance, user behaviour tracking and real time analytics for the website.Read more
What else are you using adobe analytics for?
1 Comment
TS
Adobe analytics provides data on how our websites are performing, what site visitors do on the page(s), and how our marketing channels are performing. In...Read more
Amazon Pinpoint has no discussions with answers
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