# Adobe Analytics vs AppsFlyer Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Adobe Analytics excels in providing comprehensive tools for analyzing user interactions across digital platforms. Users appreciate its ability to measure campaign performance and optimize marketing efforts, highlighting features like real-time insights that enhance decision-making.
- **Users say** that AppsFlyer stands out for its user-friendly interface, making it easy to navigate even with advanced features. Reviewers specifically mention the clean and organized dashboard, which simplifies tracking attribution and campaign performance.
- **According to verified reviews** , Adobe Analytics has a strong presence in the enterprise market, with many users praising its capabilities for large-scale data analysis. However, some users note that it can be complex to set up, which may pose challenges for smaller teams.
- **Reviewers mention** that AppsFlyer offers excellent support, with many users rating the quality of assistance highly. This is particularly beneficial for teams that require quick resolutions to technical issues, enhancing overall user satisfaction.
- **G2 reviewers highlight** that while Adobe Analytics provides robust features for user segmentation and custom event tracking, some users feel that the learning curve can be steep, which may hinder quick adoption for new users.
- **Users report** that AppsFlyer’s integration capabilities are a significant advantage, allowing for seamless connections with various marketing tools. This flexibility is often cited as a reason for its popularity among mid-market companies looking for efficient tracking solutions.



| | Adobe Analytics | AppsFlyer | 
|---|---|---|
| **Star Rating** | 4.2 out of 5 | 4.5 out of 5 | 
| **Total Reviews** | 1,216 | 723 | 
| **Largest Market Segment** | Enterprise (43.1% of reviews) | Mid-Market (43.6% of reviews) | 
| **Entry Level Price** | No pricing available | No pricing available | 

---
## Top Pros & Cons

### Adobe Analytics

Pros:
- Insights (84 reviews)
- Analytics (77 reviews)

Cons:
- Learning Curve (51 reviews)
- Steep Learning Curve (27 reviews)

### AppsFlyer

Pros:
- Analytics (26 reviews)
- Features (24 reviews)

Cons:
- Expensive (16 reviews)
- Data Inaccuracy (14 reviews)

---
## Ratings Comparison
| Rating | Adobe Analytics | AppsFlyer | 
|---|---|---|
  | **Meets Requirements** | 8.6 (910 reviews) | 8.7 (467 reviews) | 
  | **Ease of Use** | 7.5 (974 reviews) | 8.5 (612 reviews) | 
  | **Ease of Setup** | 7.2 (412 reviews) | 8.0 (372 reviews) | 
  | **Ease of Admin** | 7.6 (282 reviews) | 8.4 (191 reviews) | 
  | **Quality of Support** | 7.8 (833 reviews) | 8.6 (443 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.0 (282 reviews) | 8.7 (189 reviews) | 
  | **Product Direction (% positive)** | 7.6 (865 reviews) | 9.3 (460 reviews) | 

---
## Pricing

### Adobe Analytics

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

### AppsFlyer

#### Entry-Level Pricing

No pricing available

#### Free Trial

Yes

---
## Features Comparison By Category

### Digital Analytics

| Product | Score | Reviews |
|---|---|---|
| **Adobe Analytics** | 8.3/10 | 737 |
| **AppsFlyer** | N/A | N/A |

#### Metrics

| Feature | Adobe Analytics | AppsFlyer | 
|---|---|---|
| **Sessions - Digital Analytics** | 8.6 (610 reviews) | Not enough data | 
| **Engagement** | 8.5 (601 reviews) | Not enough data | 
| **Entry and Exit Pages** | 8.4 (605 reviews) | Not enough data | 
| **Standard Event Tracking** | 8.4 (578 reviews) | Not enough data | 
| **Custom Event Tracking** | 8.5 (567 reviews) | Not enough data | 
| **Retention** | 8.1 (540 reviews) | Not enough data | 
| **Return** | 8.1 (560 reviews) | Not enough data | 
| **Conversions** | 8.5 (571 reviews) | Not enough data | 
| **Funnels** | 8.2 (535 reviews) | Not enough data | 

#### Reporting

| Feature | Adobe Analytics | AppsFlyer | 
|---|---|---|
| **Real-Time Reporting** | 8.3 (603 reviews) | Not enough data | 
| **Trending** | 8.3 (579 reviews) | Not enough data | 
| **Retroactive Reporting** | 8.2 (555 reviews) | Not enough data | 
| **Segmentation** | 8.4 (581 reviews) | Not enough data | 
| **Mobile Reporting** | 8.1 (512 reviews) | Not enough data | 
| **Unification Across Devices** | 8.0 (496 reviews) | Not enough data | 
| **Custom Reports and Dashboards** | 8.5 (614 reviews) | Not enough data | 

#### Other

| Feature | Adobe Analytics | AppsFlyer | 
|---|---|---|
| **User Data** | 8.5 (554 reviews) | Not enough data | 
| **Site Search Reporting** | 8.3 (529 reviews) | Not enough data | 
| **Load Time Monitoring** | 8.1 (497 reviews) | Not enough data | 
| **Campaign Tracking** | 8.5 (552 reviews) | Not enough data | 
| **E-Commerce** | 8.4 (474 reviews) | Not enough data | 
| **Promotional Messages** | 8.1 (432 reviews) | Not enough data | 
| **Administration Alerts** | 8.2 (457 reviews) | Not enough data | 

#### Agentic AI - Digital Analytics

| Feature | Adobe Analytics | AppsFlyer | 
|---|---|---|
| **Autonomous Task Execution** | 8.4 (42 reviews) | Not enough data | 
| **Cross-system Integration** | 8.7 (41 reviews) | Not enough data | 
| **Proactive Assistance** | 8.5 (41 reviews) | Not enough data | 
| **Decision Making** | 8.8 (43 reviews) | Not enough data | 

#### Administration

| Feature | Adobe Analytics | AppsFlyer | 
|---|---|---|
| **API / Integrations** | 8.1 (463 reviews) | Not enough data | 
| **QA Testing** | 8.2 (442 reviews) | Not enough data | 
| **Performance and Reliability** | 8.4 (563 reviews) | Not enough data | 
| **User, Role, and Access Management** | 8.4 (529 reviews) | Not enough data | 

### Mobile App Analytics

| Product | Score | Reviews |
|---|---|---|
| **Adobe Analytics** | 8.6/10 | 260 |
| **AppsFlyer** | 8.5/10 | 347 |

#### User Identification

| Feature | Adobe Analytics | AppsFlyer | 
|---|---|---|
| **Demographics** | 8.4 (203 reviews) | Feature Not Available | 
| **User Segmentation** | 8.6 (207 reviews) | 8.2 (268 reviews) | 
| **Geolocation** | 8.6 (199 reviews) | 8.2 (256 reviews) | 

#### Tracking & Reporting

| Feature | Adobe Analytics | AppsFlyer | 
|---|---|---|
| **Custom Event Tracking** | 8.7 (203 reviews) | 8.7 (297 reviews) | 
| **Real-Time Insights** | 8.4 (209 reviews) | 8.4 (285 reviews) | 
| **Attribution** | 8.4 (205 reviews) | 9.0 (313 reviews) | 
| **Dashboard** | 8.7 (217 reviews) | 8.4 (312 reviews) | 
| **User Path Tracking** | 8.5 (209 reviews) | 8.3 (272 reviews) | 
| **User Activity History** | 8.6 (201 reviews) | 8.2 (268 reviews) | 

#### Metrics

| Feature | Adobe Analytics | AppsFlyer | 
|---|---|---|
| **Engagement** | 9.0 (77 reviews) | 8.6 (233 reviews) | 
| **Exit Tracking** | 8.7 (78 reviews) | 8.4 (222 reviews) | 
| **Retention** | Feature Not Available | 8.5 (229 reviews) | 
| **Return** | Feature Not Available | 8.4 (220 reviews) | 
| **Conversions** | Feature Not Available | 8.8 (248 reviews) | 

### Creative Management Platforms

| Product | Score | Reviews |
|---|---|---|
| **Adobe Analytics** | N/A | N/A |
| **AppsFlyer** | N/A | N/A |

#### Authoring Tools

| Feature | Adobe Analytics | AppsFlyer | 
|---|---|---|
| **Ad Templates** | Not enough data | Not enough data | 
| **HTML5 Authoring** | Not enough data | Not enough data | 
| **Automated Ad Creation** | Not enough data | Not enough data | 
| **Lanugage Translation** | Not enough data | Not enough data | 

#### Agentic AI - Creative Management Platforms

| Feature | Adobe Analytics | AppsFlyer | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Testing Tools

| Feature | Adobe Analytics | AppsFlyer | 
|---|---|---|
| **Dynamic Versioning** | Not enough data | Not enough data | 
| **A/B Testing ** | Not enough data | Not enough data | 

#### Publishing Tools

| Feature | Adobe Analytics | AppsFlyer | 
|---|---|---|
| **Demand Side Platform Built-in** | Not enough data | Not enough data | 
| **Demand Side Platform Integration** | Not enough data | Not enough data | 
| **Campaign Scheduling** | Not enough data | Not enough data | 

### Click Fraud

| Product | Score | Reviews |
|---|---|---|
| **Adobe Analytics** | N/A | N/A |
| **AppsFlyer** | 8.3/10 | 93 |

#### Trading

| Feature | Adobe Analytics | AppsFlyer | 
|---|---|---|
| **Keyword Tracking** | Not enough data | 8.2 (59 reviews) | 
| **Refund Management** | Not enough data | 7.9 (58 reviews) | 
| **Integrations** | Not enough data | 9.0 (74 reviews) | 

#### Threat Detection

| Feature | Adobe Analytics | AppsFlyer | 
|---|---|---|
| **Account Alerts** | Not enough data | 8.6 (68 reviews) | 
| **Threat Detection** | Not enough data | 8.4 (67 reviews) | 
| **IP Address Monitoring** | Not enough data | 8.2 (61 reviews) | 
| **Rules** | Not enough data | 8.4 (66 reviews) | 

#### Blocking

| Feature | Adobe Analytics | AppsFlyer | 
|---|---|---|
| **Manual IP Blocking** | Not enough data | 8.0 (58 reviews) | 
| **Automated IP Blocking** | Not enough data | 8.3 (62 reviews) | 
| **Cross-Campaign Blocking** | Not enough data | 8.1 (59 reviews) | 

#### Agentic AI - Click Fraud

| Feature | Adobe Analytics | AppsFlyer | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Mobile Attribution

| Product | Score | Reviews |
|---|---|---|
| **Adobe Analytics** | N/A | N/A |
| **AppsFlyer** | 8.3/10 | 242 |

#### Platform Basics

| Feature | Adobe Analytics | AppsFlyer | 
|---|---|---|
| **Attribution Windows** | Not enough data | 9.0 (209 reviews) | 
| **Retargeting Attribution** | Not enough data | 8.7 (195 reviews) | 
| **Validation Rules** | Not enough data | 8.5 (174 reviews) | 
| **Cross-platform attribution** | Not enough data | 8.6 (179 reviews) | 
| **Fraud Detection** | Not enough data | 8.5 (169 reviews) | 
| **Post-Fraud Attribution** | Not enough data | 8.4 (166 reviews) | 

#### Platform Data

| Feature | Adobe Analytics | AppsFlyer | 
|---|---|---|
| **Uninstall Metrics** | Not enough data | 8.0 (180 reviews) | 
| **Retention Metrics** | Not enough data | 8.5 (194 reviews) | 
| **Analytics Dashboard** | Not enough data | 8.5 (216 reviews) | 
| **Cross-channel insights** | Not enough data | 8.3 (180 reviews) | 
| **Custom Dashboards** | Not enough data | 8.4 (193 reviews) | 
| **Data Segmentation** | Not enough data | 8.5 (184 reviews) | 

#### Agentic AI - Value Selling Tools

| Feature | Adobe Analytics | AppsFlyer | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.7 (8 reviews) | 
| **Cross-system Integration** | Not enough data | 7.5 (8 reviews) | 
| **Adaptive Learning** | Not enough data | 7.9 (7 reviews) | 
| **Natural Language Interaction** | Not enough data | 8.1 (7 reviews) | 
| **Proactive Assistance** | Not enough data | 7.9 (8 reviews) | 
| **Decision Making** | Not enough data | 8.1 (9 reviews) | 

### Audience Intelligence Platforms

| Product | Score | Reviews |
|---|---|---|
| **Adobe Analytics** | 9.2/10 | 27 |
| **AppsFlyer** | N/A | N/A |

#### Audiences

| Feature | Adobe Analytics | AppsFlyer | 
|---|---|---|
| **Audience Insights** | 9.2 (24 reviews) | Not enough data | 
| **Influencer Identification** | Feature Not Available | Not enough data | 
| **Buyer Personas** | Feature Not Available | Not enough data | 
| **Segmentation** | 9.3 (24 reviews) | Not enough data | 

#### Data Analysis

| Feature | Adobe Analytics | AppsFlyer | 
|---|---|---|
| **Network Analysis** | Feature Not Available | Not enough data | 
| **Dashboards** | 9.5 (24 reviews) | Not enough data | 
| **Visualizations** | 9.2 (24 reviews) | Not enough data | 
| **Advanced Filtering** | 9.2 (24 reviews) | Not enough data | 

#### Administration

| Feature | Adobe Analytics | AppsFlyer | 
|---|---|---|
| **Marketing Integrations** | 9.4 (24 reviews) | Not enough data | 
| **Ad Integrations** | 8.9 (24 reviews) | Not enough data | 
| **Data Exporting** | 9.1 (24 reviews) | Not enough data | 

#### Agentic AI - Audience Intelligence Platforms

| Feature | Adobe Analytics | AppsFlyer | 
|---|---|---|
| **Autonomous Task Execution** | 9.2 (22 reviews) | Not enough data | 
| **Cross-system Integration** | 9.2 (22 reviews) | Not enough data | 
| **Adaptive Learning** | 9.2 (22 reviews) | Not enough data | 
| **Proactive Assistance** | 9.2 (22 reviews) | Not enough data | 

### Data Clean Room

| Product | Score | Reviews |
|---|---|---|
| **Adobe Analytics** | N/A | N/A |
| **AppsFlyer** | 8.9/10 | 19 |

#### Centralized computation

| Feature | Adobe Analytics | AppsFlyer | 
|---|---|---|
| **Centralized Computation** | Not enough data | 8.8 (18 reviews) | 

#### Localized computation

| Feature | Adobe Analytics | AppsFlyer | 
|---|---|---|
| **Localized computation** | Not enough data | 9.0 (18 reviews) | 

### Predictive Analytics

| Product | Score | Reviews |
|---|---|---|
| **Adobe Analytics** | 9.0/10 | 73 |
| **AppsFlyer** | N/A | N/A |

#### Statistical Tool

| Feature | Adobe Analytics | AppsFlyer | 
|---|---|---|
| **Scripting** | Feature Not Available | Not enough data | 
| **Data Mining** | Feature Not Available | Not enough data | 
| **Algorithms** | Feature Not Available | Not enough data | 

#### Data Analysis

| Feature | Adobe Analytics | AppsFlyer | 
|---|---|---|
| **Analysis** | 9.1 (68 reviews) | Not enough data | 
| **Data Interaction** | 9.0 (66 reviews) | Not enough data | 

#### Decision Making

| Feature | Adobe Analytics | AppsFlyer | 
|---|---|---|
| **Modeling** | Feature Not Available | Not enough data | 
| **Data Visualizations** | 9.0 (67 reviews) | Not enough data | 
| **Report Generation** | 9.0 (68 reviews) | Not enough data | 
| **Data Unification** | 8.9 (65 reviews) | Not enough data | 

#### Generative AI

| Feature | Adobe Analytics | AppsFlyer | 
|---|---|---|
| **AI Text Generation** | 8.8 (39 reviews) | Not enough data | 
| **AI Text Summarization** | 9.1 (39 reviews) | Not enough data | 

### Mobile Marketing

| Product | Score | Reviews |
|---|---|---|
| **Adobe Analytics** | N/A | N/A |
| **AppsFlyer** | 8.1/10 | 248 |

#### Analysis

| Feature | Adobe Analytics | AppsFlyer | 
|---|---|---|
| **Application Attribution** | Not enough data | 9.0 (212 reviews) | 
| **Campaign Analysis** | Not enough data | 8.8 (219 reviews) ✓ Verified | 
| **Uninstall Tracking** | Not enough data | 8.1 (164 reviews) | 
| **Custom Dashboards** | Not enough data | 8.4 (180 reviews) | 

#### Campaigns

| Feature | Adobe Analytics | AppsFlyer | 
|---|---|---|
| **Proximity Marketing** | Not enough data | Feature Not Available | 
| **Push Notifications** | Not enough data | 7.7 (118 reviews) | 
| **Bulk SMS** | Not enough data | 7.0 (101 reviews) | 
| **Two-Way Text Messaging** | Not enough data | 7.1 (97 reviews) | 
| **Email Campaigns** | Not enough data | 7.7 (109 reviews) | 
| **Audience Segmentation** | Not enough data | 8.6 (141 reviews) | 

#### Engagement

| Feature | Adobe Analytics | AppsFlyer | 
|---|---|---|
| **Coupons and Promotions** | Not enough data | 7.8 (112 reviews) | 

#### Platform

| Feature | Adobe Analytics | AppsFlyer | 
|---|---|---|
| **Optimization** | Not enough data | 8.6 (174 reviews) | 
| **Integrations - Mobile Marketing** | Not enough data | 8.7 (185 reviews) ✓ Verified | 
| **Internationalization** | Not enough data | 8.3 (125 reviews) | 

#### Agentic AI - Mobile Marketing

| Feature | Adobe Analytics | AppsFlyer | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.0 (10 reviews) | 
| **Multi-step Planning** | Not enough data | 8.3 (9 reviews) | 
| **Cross-system Integration** | Not enough data | 8.0 (10 reviews) | 
| **Adaptive Learning** | Not enough data | 7.8 (10 reviews) | 
| **Proactive Assistance** | Not enough data | 8.2 (11 reviews) | 
| **Decision Making** | Not enough data | 8.3 (11 reviews) | 

### Smart Link

| Product | Score | Reviews |
|---|---|---|
| **Adobe Analytics** | N/A | N/A |
| **AppsFlyer** | 8.9/10 | 11 |

#### Audience Targeting

| Feature | Adobe Analytics | AppsFlyer | 
|---|---|---|
| **Geographic Targeting** | Not enough data | 8.7 (10 reviews) | 
| **Device/OS Targeting** | Not enough data | 8.7 (10 reviews) | 
| **Retargeting** | Not enough data | 9.0 (10 reviews) | 

#### Analytics

| Feature | Adobe Analytics | AppsFlyer | 
|---|---|---|
| **Digital Analytics** | Not enough data | 9.5 (10 reviews) | 
| **Attribution** | Not enough data | 9.5 (10 reviews) | 
| **Data Sharing and Exporting** | Not enough data | 9.3 (10 reviews) | 

#### Agentic AI - Business Continuity Management

| Feature | Adobe Analytics | AppsFlyer | 
|---|---|---|
| **Multi-step Planning** | Not enough data | 8.1 (7 reviews) | 
| **Adaptive Learning** | Not enough data | 8.1 (7 reviews) | 

### Mobile Analytics

| Product | Score | Reviews |
|---|---|---|
| **Adobe Analytics** | 8.9/10 | 88 |
| **AppsFlyer** | 8.5/10 | 265 |

#### Metrics

| Feature | Adobe Analytics | AppsFlyer | 
|---|---|---|
| **Engagement** | 9.0 (77 reviews) | 8.6 (233 reviews) | 
| **Exit Tracking** | 8.7 (78 reviews) | 8.4 (222 reviews) | 
| **Retention** | Feature Not Available | 8.5 (229 reviews) | 
| **Return** | Feature Not Available | 8.4 (220 reviews) | 
| **Conversions** | Feature Not Available | 8.8 (248 reviews) | 

### Mobile App Optimization

| Product | Score | Reviews |
|---|---|---|
| **Adobe Analytics** | N/A | N/A |
| **AppsFlyer** | 8.3/10 | 214 |

#### Variation Testing

| Feature | Adobe Analytics | AppsFlyer | 
|---|---|---|
| **A/B Testing** | Not enough data | 8.0 (129 reviews) | 
| **WYSIWYG Editor** | Not enough data | 7.5 (109 reviews) | 
| **Conversion Goal** | Not enough data | Feature Not Available | 
| **Percentage of Traffic** | Not enough data | 8.4 (136 reviews) | 
| **Confidence Level** | Not enough data | Feature Not Available | 
| **Multivariant Testing** | Not enough data | 7.9 (115 reviews) | 

#### Reporting

| Feature | Adobe Analytics | AppsFlyer | 
|---|---|---|
| **Segmentation** | Not enough data | 8.3 (165 reviews) | 
| **Reports and Dashboards** | Not enough data | 8.5 (191 reviews) | 

#### Personalization

| Feature | Adobe Analytics | AppsFlyer | 
|---|---|---|
| **Standard Targeting** | Not enough data | 8.3 (141 reviews) | 
| **Custom Targeting** | Not enough data | 8.5 (143 reviews) | 
| **Data Segmentation** | Not enough data | 8.7 (140 reviews) | 

#### Administration

| Feature | Adobe Analytics | AppsFlyer | 
|---|---|---|
| **API / Integrations** | Not enough data | 8.4 (164 reviews) | 
| **QA Testing** | Not enough data | 7.9 (133 reviews) | 
| **Performance and Reliability** | Not enough data | 8.7 (176 reviews) | 
| **User, Role, and Access Management** | Not enough data | 8.9 (173 reviews) | 

---
## Categories
**Shared Categories (1):** [Mobile App Analytics Tools](https://www.g2.com/categories/mobile-app-analytics)

**Unique to Adobe Analytics (3):** [Predictive Analytics Software](https://www.g2.com/categories/predictive-analytics), [Audience Intelligence Platforms ](https://www.g2.com/categories/audience-intelligence-platforms), [Digital Analytics Software](https://www.g2.com/categories/digital-analytics)

**Unique to AppsFlyer (7):** [Data Clean Room Software](https://www.g2.com/categories/data-clean-room), [Mobile Attribution Platforms](https://www.g2.com/categories/mobile-attribution), [Click Fraud Software](https://www.g2.com/categories/click-fraud), [Creative Management Platforms](https://www.g2.com/categories/creative-management-platforms), [Mobile App Optimization Software](https://www.g2.com/categories/mobile-app-optimization), [Mobile Marketing Software](https://www.g2.com/categories/mobile-marketing), [Smart Link Software](https://www.g2.com/categories/smart-link)


---
## Reviewer Demographics

### By Company Size

| Segment | Adobe Analytics | AppsFlyer | 
|---|---|---|
| **Small-Business** | 27.0% | 27.2% | 
| **Mid-Market** | 29.9% | 43.6% | 
| **Enterprise** | 43.1% | 29.2% | 

### By Industry

#### Adobe Analytics

- **Marketing and Advertising:** 13.4%
- **Information Technology and Services:** 8.0%
- **Financial Services:** 5.6%
- **Computer Software:** 5.3%
- **Retail:** 5.2%
- **Telecommunications:** 3.0%
- **Internet:** 2.9%
- **Hospital & Health Care:** 2.9%
- **Hospitality:** 2.7%
- **Education Management:** 2.5%
- **Other:** 48.6%

#### AppsFlyer

- **Marketing and Advertising:** 16.2%
- **Financial Services:** 15.9%
- **Retail:** 6.8%
- **Information Technology and Services:** 4.8%
- **Computer Games:** 4.2%
- **Entertainment:** 3.8%
- **Food & Beverages:** 3.6%
- **Computer Software:** 3.2%
- **Banking:** 3.0%
- **Health, Wellness and Fitness:** 2.6%
- **Other:** 36.0%

---
## Alternatives

### Alternatives to Adobe Analytics

- [Google Analytics](https://www.g2.com/products/google-analytics/reviews) — 4.5/5 stars (6830 reviews)
- [Amplitude Analytics](https://www.g2.com/products/amplitude-analytics/reviews) — 4.5/5 stars (2888 reviews)
- [Pendo](https://www.g2.com/products/pendo-io-pendo/reviews) — 4.4/5 stars (1784 reviews)
- [Mixpanel](https://www.g2.com/products/mixpanel/reviews) — 4.5/5 stars (1356 reviews)
- [Heap](https://www.g2.com/products/heap/reviews) — 4.4/5 stars (1097 reviews)
- [Glassbox](https://www.g2.com/products/glassbox/reviews) — 4.9/5 stars (809 reviews)
- [Contentsquare](https://www.g2.com/products/contentsquare/reviews) — 4.6/5 stars (631 reviews)
- [Google Analytics 360](https://www.g2.com/products/google-analytics-360/reviews) — 4.4/5 stars (598 reviews)
- [Fullstory](https://www.g2.com/products/fullstory/reviews) — 4.5/5 stars (1049 reviews)
- [Kissmetrics](https://www.g2.com/products/kissmetrics/reviews) — 4.1/5 stars (168 reviews)

### Alternatives to AppsFlyer

- [Singular](https://www.g2.com/products/singular/reviews) — 4.5/5 stars (509 reviews)
- [Kochava](https://www.g2.com/products/kochava/reviews) — 4.1/5 stars (136 reviews)
- [Adjust](https://www.g2.com/products/adjust/reviews) — 4.7/5 stars (711 reviews)
- [CleverTap](https://www.g2.com/products/clevertap/reviews) — 4.6/5 stars (653 reviews)
- [Branch](https://www.g2.com/products/branch/reviews) — 4.4/5 stars (453 reviews)
- [MoEngage](https://www.g2.com/products/moengage/reviews) — 4.5/5 stars (524 reviews)
- [Google Analytics](https://www.g2.com/products/google-analytics/reviews) — 4.5/5 stars (6830 reviews)
- [Amplitude Analytics](https://www.g2.com/products/amplitude-analytics/reviews) — 4.5/5 stars (2888 reviews)
- [Mixpanel](https://www.g2.com/products/mixpanel/reviews) — 4.5/5 stars (1356 reviews)
- [Insider One](https://www.g2.com/products/insider-one/reviews) — 4.8/5 stars (1357 reviews)

---
## Top Discussions

### Adobe Analytics

- Title: [What is Adobe Analytics used for?](https://www.g2.com/discussions/what-is-adobe-analytics-used-for) — 2 comments
  > **Top comment:** "Adobe Analytics is used for analysis website performance, user behaviour tracking and real time analytics for the website."
- Title: [What Software Reports Google Shopping Search Term Attribution?](https://www.g2.com/discussions/what-software-reports-google-shopping-search-term-attribution) — 1 comment, 1 upvote
  > **Top comment:** "Adobe Analytics helps track and analyze user behavior across the entire customer journey, but it does not directly capture Google Shopping search terms due..."
- Title: [How I do?](https://www.g2.com/discussions/adobe-analytics-how-i-do) — 1 comment, 1 upvote
  > **Top comment:** "Good"
- Title: [1) Sum of each row on visits and the total number are different. 2) Results 'Unspecified' when create table for traffics from keywords.](https://www.g2.com/discussions/1-sum-of-each-row-on-visits-and-the-total-number-are-different-2-results-unspecified-when-create-table-for-traffics-from-keywords) — 1 comment, 1 upvote
  > **Top comment:** "yes the system metrics like unique visitors will de duplicate the numbers against the dimension and will show accordingly. But user created metrics like..."
- Title: [What else are you using adobe analytics for?](https://www.g2.com/discussions/34437-what-else-are-you-using-adobe-analytics-for) — 1 comment, 1 upvote
  > **Top comment:** "Adobe analytics provides data on how our websites are performing, what site visitors do on the page(s), and how our marketing channels are performing. In..."

### AppsFlyer

- Title: [How much does AppsFlyer cost?](https://www.g2.com/discussions/how-much-does-appsflyer-cost) — 2 comments
  > **Top comment:** "It's free."
- Title: [What is AppsFlyer used for?](https://www.g2.com/discussions/what-is-appsflyer-used-for) — 2 comments, 1 upvote
  > **Top comment:** "Nothing, Complete useless."
- Title: [What is Mobile Attribution?](https://www.g2.com/discussions/mobile-attribution) — 2 comments, 2 upvotes
  > **Top comment:** "Mobile Attribution allows marketers to attribute every app install to a marketing campaign and media source, giving the marketer the data needed to make..."
- Title: [What is the best way to download raw data for multiple media sources?](https://www.g2.com/discussions/29774-what-is-the-best-way-to-download-raw-data-for-multiple-media-sources) — 1 comment, 1 upvote
  > **Top comment:** "Great question Husain, we are working on the next version of the export page and we will include multiple selection for media source.

If you have more..."
- Title: [How does AppsFlyer attribute exactly? Is it Data Driven? Time Decay?](https://www.g2.com/discussions/29765-how-does-appsflyer-attribute-exactly-is-it-data-driven-time-decay) — 1 comment, 1 upvote
  > **Top comment:** "Hi Gaston,

Great question, there are many reasons for discrepancies, here are a few related articles:..."

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**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/adobe-analytics-vs-appsflyer)