Compare Adobe Analytics and Amplitude Analytics 
Featured Products
At a Glance
Market Segments
Enterprise (43.3% of reviews)
Mid-Market (46.8% of reviews)
Entry-Level Pricing
No pricing available
Free
Adobe Analytics
Star Rating
(1,153)4.2 out of 5
Market Segments
Enterprise (43.3% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Adobe AnalyticsAmplitude Analytics
Star Rating
(2,816)4.5 out of 5
Market Segments
Mid-Market (46.8% of reviews)
Pros & Cons
Entry-Level Pricing
Free
Free Trial is available
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Amplitude Analytics excels in user experience, with many praising its intuitive UI and ease of use. Users appreciate how it seamlessly integrates data from various platforms, making it easy to visualize insights on charts and dashboards.
- According to verified reviews, Adobe Analytics is recognized for its robust capabilities in measuring performance across multiple marketing channels. Users highlight its AI-driven features that enhance data collection and analysis, allowing for more precise performance measurement.
- Reviewers mention that Amplitude Analytics shines in tracking user interactions, particularly with its User Profiles feature. This allows users to monitor individual activities and sessions, providing valuable insights for feature development and user engagement strategies.
- Users say that Adobe Analytics offers powerful segmentation options, enabling them to make informed strategic decisions. The platform's user-friendly interface is also noted, making it easier for users to navigate and utilize its features effectively.
- G2 reviewers highlight that while Amplitude Analytics has a strong focus on mobile app analytics, Adobe Analytics is often preferred by enterprise users for its comprehensive reporting capabilities. Users appreciate Adobe's ability to provide detailed insights into cross-channel performance.
- According to recent feedback, both platforms face challenges in setup and administration, but Amplitude Analytics is noted for its quicker implementation process. Users find it easier to get started with Amplitude, while Adobe Analytics may require more time to configure effectively.
Pricing
Entry-Level Pricing
Adobe Analytics
No pricing availableAmplitude Analytics
Starter
Free
Get a taste of Amplitude for individuals, explorers, and early startups. The Starter plan includes:
- Starter templates
- Foundational product analytics
- Campaign reporting
Free Trial
Adobe Analytics
No trial information availableAmplitude Analytics
Free Trial is available
Ratings
Meets Requirements
8.6
893
8.5
2,083
Ease of Use
7.5
950
8.3
2,101
Ease of Setup
7.2
389
7.9
936
Ease of Admin
7.6
283
8.4
641
Quality of Support
7.8
819
8.4
1,595
Has the product been a good partner in doing business?
8.0
283
8.7
612
Product Direction (% positive)
7.6
854
8.6
1,914
Features by Category
Metrics
8.6
609
8.5
696
8.4
601
8.5
686
8.4
606
7.9
639
8.4
580
8.8
718
8.4
565
8.8
722
8.1
542
8.2
667
8.1
562
8.1
628
8.5
569
8.9
698
8.2
535
8.9
718
Reporting
8.3
598
8.5
670
8.3
580
8.3
614
8.2
556
8.1
581
8.4
577
8.6
686
8.1
513
8.2
566
8.0
497
8.2
574
8.5
599
8.6
698
Other
8.4
555
8.5
667
8.3
531
7.7
490
8.1
499
7.6
448
8.5
550
7.8
537
8.4
476
7.8
431
8.0
434
7.3
392
8.2
459
7.6
403
Agentic AI - Digital Analytics
8.5
40
6.6
55
8.8
40
7.1
57
8.5
40
6.8
58
8.7
41
7.6
57
Administration
8.1
456
8.1
602
8.2
444
8.0
540
8.4
554
8.5
705
8.4
531
8.5
726
User Identification
8.3
205
7.8
612
8.6
209
8.8
773
8.5
201
8.3
664
Tracking & Reporting
8.7
205
8.9
804
8.4
211
8.6
738
8.4
207
7.9
651
8.7
219
8.6
794
8.5
211
8.1
776
8.6
203
8.8
765
Metrics
8.9
79
8.6
664
8.7
80
7.7
544
Feature Not Available
8.4
642
Feature Not Available
8.3
581
Feature Not Available
9.0
667
Product Analytics
Not enough data
8.3
1040
Not enough data
8.7
1237
Not enough data
8.5
1188
Not enough data
8.8
1257
Not enough data
7.1
832
Not enough data
8.0
952
Not enough data
7.0
728
Not enough data
7.7
929
Agentic AI - Product Analytics
Not enough data
6.2
175
Not enough data
6.7
173
Not enough data
6.3
171
Not enough data
6.3
171
Behavioral Analytics - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
10.0
6
Platform Infrastructure - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
8.5
8
AI driven optimization - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Audiences
9.2
24
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
9.2
24
Not enough data
Data Analysis
Feature Not Available
Not enough data
9.5
24
Not enough data
9.2
24
Not enough data
9.2
24
Not enough data
Administration
9.4
24
Not enough data
8.9
24
Not enough data
9.1
24
Not enough data
Agentic AI - Audience Intelligence Platforms
9.2
22
Not enough data
9.2
22
Not enough data
9.2
22
Not enough data
9.2
22
Not enough data
Statistical Tool
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Data Analysis
9.1
68
Not enough data
9.0
66
Not enough data
Decision Making
Feature Not Available
Not enough data
9.0
67
Not enough data
9.0
68
Not enough data
8.9
65
Not enough data
Generative AI
8.8
39
Not enough data
9.1
39
Not enough data
Metrics
8.9
79
8.6
664
8.7
80
7.7
544
Feature Not Available
8.4
642
Feature Not Available
8.3
581
Feature Not Available
9.0
667
Categories
Categories
Shared Categories
Adobe Analytics and Amplitude Analytics are categorized as Mobile App Analytics and Digital Analytics
Unique Categories
Adobe Analytics is categorized as Predictive Analytics and Audience Intelligence Platforms
Amplitude Analytics is categorized as Product Analytics
Reviews
Reviewers' Company Size
Adobe Analytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Amplitude Analytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
13.4%
Information Technology and Services
7.9%
Financial Services
5.7%
Retail
5.2%
Computer Software
5.2%
Other
62.6%
Computer Software
18.3%
Information Technology and Services
13.8%
Financial Services
10.1%
Internet
4.5%
Health, Wellness and Fitness
3.9%
Other
49.4%
Discussions
What is Adobe Analytics used for?
2 Comments
KS
Adobe Analytics is used for analysis website performance, user behaviour tracking and real time analytics for the website.Read more
What else are you using adobe analytics for?
1 Comment
TS
Adobe analytics provides data on how our websites are performing, what site visitors do on the page(s), and how our marketing channels are performing. In...Read more
What does amplitude software do?
2 Comments
ML
It is a data visualization tool for product analytics.Read more
I'm not sure how many monthly events I'll need. How can I estimate my event volume?
1 Comment
Official Response from Amplitude Analytics
This number depends on several factors, but generally it's calculated by multiplying your number of monthly active users by an estimate of the average number...Read more
What counts as an event, and how do I send data to Amplitude?
1 Comment
Official Response from Amplitude Analytics
An event is an action that a user takes in your product, like ‘Create account’, ‘Add to cart’, or ‘Share photo’. It could also be an event that occurs in...Read more
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
