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Compare Adobe Analytics and Amplitude Analytics 
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At a Glance
Market Segments
Enterprise (43.6% of reviews)
Mid-Market (46.9% of reviews)
Entry-Level Pricing
No pricing available
Free
Adobe Analytics
Star Rating
(1,127)4.2 out of 5
Market Segments
Enterprise (43.6% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Adobe AnalyticsAmplitude Analytics
Star Rating
(2,618)4.5 out of 5
Market Segments
Mid-Market (46.9% of reviews)
Pros & Cons
Entry-Level Pricing
Free
Free Trial is available
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Amplitude Analytics excels in ease of use with a score of 8.3 compared to Adobe Analytics' 7.5. Reviewers mention that Amplitude's intuitive interface and streamlined navigation make it easier for teams to adopt and utilize effectively.
- Reviewers mention that Adobe Analytics has a strong reputation for its robust custom event tracking capabilities, scoring 8.6, while Amplitude Analytics scores slightly higher at 8.9. Users say that Adobe's flexibility in defining custom events allows for detailed insights, but Amplitude's user-friendly setup for custom events is often highlighted as a significant advantage.
- Users on G2 report that Adobe Analytics provides superior cross-system integration with a score of 8.8, compared to Amplitude's 7.0. Reviewers say that Adobe's ability to integrate seamlessly with other Adobe products enhances its overall functionality, making it a preferred choice for enterprises already using Adobe solutions.
- Reviewers mention that Amplitude Analytics shines in its engagement tracking features, scoring 8.5, while Adobe Analytics scores 8.4. Users report that Amplitude's focus on user engagement metrics helps businesses better understand customer behavior and improve retention strategies.
- Users say that both products meet requirements equally well, scoring 8.5 each, but reviewers mention that Adobe Analytics is often favored for its comprehensive reporting capabilities, while Amplitude is praised for its real-time insights that help teams make quicker decisions.
- G2 users report that Adobe Analytics has a higher total number of reviews (1047) compared to Amplitude Analytics (2527), indicating a more established presence in the market. However, users mention that Amplitude's growing user base reflects its increasing popularity and effectiveness in the mid-market segment.
Pricing
Entry-Level Pricing
Adobe Analytics
No pricing availableAmplitude Analytics
Starter
Free
Get a taste of Amplitude for individuals, explorers, and early startups. The Starter plan includes:
- Starter templates
- Foundational product analytics
- Campaign reporting
Free Trial
Adobe Analytics
No trial information availableAmplitude Analytics
Free Trial is available
Ratings
Meets Requirements
8.6
882
8.5
1,990
Ease of Use
7.5
938
8.3
2,008
Ease of Setup
7.2
377
7.9
859
Ease of Admin
7.6
279
8.4
617
Quality of Support
7.8
808
8.4
1,528
Has the product been a good partner in doing business?
8.0
279
8.7
589
Product Direction (% positive)
7.6
843
8.6
1,827
Features by Category
Metrics
8.6
605
8.5
688
8.4
599
8.5
679
8.4
605
7.9
634
8.4
579
8.8
709
8.4
564
8.8
713
8.1
542
8.2
659
8.1
562
8.1
625
8.5
568
8.8
689
8.2
533
8.9
707
Reporting
8.3
593
8.5
666
8.3
580
8.3
611
8.1
554
8.1
580
8.4
573
8.6
679
8.1
512
8.2
562
8.0
496
8.2
570
8.5
595
8.6
686
Other
8.4
553
8.5
658
8.3
531
7.7
490
8.1
499
7.6
447
8.5
548
7.8
532
8.4
476
7.8
430
8.0
434
7.3
391
8.2
459
7.6
403
Agentic AI - Digital Analytics
8.5
40
6.6
55
8.8
40
7.1
56
8.6
40
6.8
57
8.7
41
7.6
56
Administration
8.1
454
8.1
598
8.2
444
8.0
540
8.4
550
8.5
700
8.4
531
8.6
723
User Identification
8.4
206
7.8
610
8.6
210
8.8
767
8.5
202
8.3
663
Tracking & Reporting
8.7
206
8.9
796
8.4
211
8.6
734
8.4
207
7.9
649
8.7
220
8.6
788
8.5
212
8.1
770
8.6
204
8.8
760
Metrics
9.0
80
8.6
660
8.7
81
7.7
542
Feature Not Available
8.4
638
Feature Not Available
8.3
577
Feature Not Available
9.0
660
Product Analytics
Not enough data
8.3
1036
Not enough data
8.7
1203
Not enough data
8.5
1165
Not enough data
8.8
1218
Not enough data
7.1
822
Not enough data
8.0
948
Not enough data
7.0
727
Not enough data
7.7
911
Agentic AI - Product Analytics
Not enough data
6.1
169
Not enough data
6.7
168
Not enough data
6.3
168
Not enough data
6.3
168
Audiences
9.2
24
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
9.2
24
Not enough data
Data Analysis
Feature Not Available
Not enough data
9.5
24
Not enough data
9.3
24
Not enough data
9.2
24
Not enough data
Administration
9.4
24
Not enough data
8.9
24
Not enough data
9.1
24
Not enough data
Agentic AI - Audience Intelligence Platforms
9.2
22
Not enough data
9.2
22
Not enough data
9.2
22
Not enough data
9.3
22
Not enough data
Statistical Tool
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Data Analysis
9.1
68
Not enough data
9.0
66
Not enough data
Decision Making
Feature Not Available
Not enough data
9.0
67
Not enough data
9.0
68
Not enough data
9.0
65
Not enough data
Generative AI
8.8
39
Not enough data
9.1
39
Not enough data
Metrics
9.0
80
8.6
660
8.7
81
7.7
542
Feature Not Available
8.4
638
Feature Not Available
8.3
577
Feature Not Available
9.0
660
Categories
Categories
Shared Categories
Adobe Analytics and Amplitude Analytics are categorized as Mobile App Analytics and Digital Analytics
Unique Categories
Adobe Analytics is categorized as Predictive Analytics and Audience Intelligence Platforms
Amplitude Analytics is categorized as Product Analytics
Reviews
Reviewers' Company Size
Adobe Analytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Amplitude Analytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
13.3%
Information Technology and Services
7.9%
Financial Services
5.6%
Retail
5.2%
Computer Software
5.2%
Other
62.8%
Computer Software
18.4%
Information Technology and Services
13.9%
Financial Services
10.1%
Internet
4.6%
Health, Wellness and Fitness
4.0%
Other
49.0%
Discussions
What is Adobe Analytics used for?
2 Comments
KS
Adobe Analytics is used for analysis website performance, user behaviour tracking and real time analytics for the website.Read more
What else are you using adobe analytics for?
1 Comment
TS
Adobe analytics provides data on how our websites are performing, what site visitors do on the page(s), and how our marketing channels are performing. In...Read more
What does amplitude software do?
2 Comments
ML
It is a data visualization tool for product analytics.Read more
I'm not sure how many monthly events I'll need. How can I estimate my event volume?
1 Comment
Official Response from Amplitude Analytics
This number depends on several factors, but generally it's calculated by multiplying your number of monthly active users by an estimate of the average number...Read more
What counts as an event, and how do I send data to Amplitude?
1 Comment
Official Response from Amplitude Analytics
An event is an action that a user takes in your product, like ‘Create account’, ‘Add to cart’, or ‘Share photo’. It could also be an event that occurs in...Read more
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