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Compare Adobe Analytics and Amplitude Analytics 
At a Glance
Market Segments
Enterprise (43.4% of reviews)
Mid-Market (46.7% of reviews)
Entry-Level Pricing
No pricing available
Free
Adobe Analytics
Star Rating
(1,144)4.2 out of 5
Market Segments
Enterprise (43.4% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Adobe AnalyticsAmplitude Analytics
Star Rating
(2,757)4.5 out of 5
Market Segments
Mid-Market (46.7% of reviews)
Pros & Cons
Entry-Level Pricing
Free
Free Trial is available
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Amplitude Analytics excels in its user-friendly interface, making it easy to create and understand various charts like line, bar, and pie charts. Users appreciate how these visualizations simplify data interpretation, which is crucial for effective decision-making.
- Users say Adobe Analytics stands out for its robust data processing capabilities, allowing for detailed analysis of user behavior. Reviewers highlight its ability to handle complex attribution queries and the unmatched functionality of its Analysis Workspace, which supports intricate data manipulation.
- According to verified reviews, Amplitude Analytics is particularly strong in product analytics and behavioral analysis. The event-based data model enables users to easily track user journeys and retention, which is essential for optimizing product performance over time.
- Reviewers mention that Adobe Analytics offers a comprehensive dashboard that integrates data from multiple sources, making it a versatile tool for businesses of all sizes. Users find its reporting features to be highly customizable, catering to diverse analytical needs.
- G2 reviewers highlight that while Amplitude Analytics has a higher ease of use rating, Adobe Analytics provides a more powerful set of features for advanced users. This makes Adobe a preferred choice for enterprises that require deep analytical capabilities, despite a steeper learning curve.
- Users report that Adobe Analytics has a slight edge in customer support quality, with many praising the responsiveness and expertise of the support team. In contrast, Amplitude's support, while generally good, has received mixed feedback regarding response times and issue resolution.
Pricing
Entry-Level Pricing
Adobe Analytics
No pricing availableAmplitude Analytics
Starter
Free
Get a taste of Amplitude for individuals, explorers, and early startups. The Starter plan includes:
- Starter templates
- Foundational product analytics
- Campaign reporting
Free Trial
Adobe Analytics
No trial information availableAmplitude Analytics
Free Trial is available
Ratings
Meets Requirements
8.6
889
8.5
2,055
Ease of Use
7.5
946
8.3
2,073
Ease of Setup
7.2
385
7.9
911
Ease of Admin
7.6
280
8.4
634
Quality of Support
7.8
815
8.4
1,574
Has the product been a good partner in doing business?
8.0
280
8.7
606
Product Direction (% positive)
7.6
851
8.6
1,891
Features by Category
Metrics
8.6
607
8.5
692
8.4
602
8.5
683
8.4
607
7.9
636
8.5
581
8.8
715
8.5
566
8.8
719
8.1
543
8.2
664
8.1
563
8.1
628
8.5
570
8.9
695
8.2
536
8.9
715
Reporting
8.3
597
8.5
670
8.3
581
8.3
614
8.2
557
8.1
581
8.4
578
8.6
683
8.1
514
8.2
565
8.0
498
8.2
573
8.5
599
8.6
696
Other
8.5
556
8.5
663
8.3
532
7.7
490
8.1
500
7.6
448
8.5
551
7.8
536
8.4
477
7.8
431
8.1
435
7.3
391
8.2
460
7.6
403
Agentic AI - Digital Analytics
8.6
41
6.6
55
8.8
41
7.1
57
8.6
41
6.8
57
8.8
42
7.6
57
Administration
8.1
456
8.1
602
8.2
445
8.0
540
8.4
553
8.5
705
8.4
532
8.6
725
User Identification
8.4
206
7.8
610
8.6
210
8.8
771
8.5
202
8.3
664
Tracking & Reporting
8.7
206
8.9
801
8.4
212
8.6
735
8.4
208
7.9
650
8.7
220
8.6
792
8.5
212
8.1
775
8.6
204
8.8
763
Metrics
9.0
80
8.6
663
8.7
81
7.7
543
Feature Not Available
8.4
639
Feature Not Available
8.3
580
Feature Not Available
9.0
663
Product Analytics
Not enough data
8.3
1039
Not enough data
8.7
1231
Not enough data
8.5
1179
Not enough data
8.8
1246
Not enough data
7.1
829
Not enough data
8.0
952
Not enough data
7.0
728
Not enough data
7.7
920
Agentic AI - Product Analytics
Not enough data
6.1
172
Not enough data
6.7
171
Not enough data
6.3
170
Not enough data
6.3
171
Audiences
9.2
25
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
9.3
25
Not enough data
Data Analysis
Feature Not Available
Not enough data
9.5
25
Not enough data
9.3
25
Not enough data
9.3
25
Not enough data
Administration
9.4
25
Not enough data
8.9
25
Not enough data
9.1
25
Not enough data
Agentic AI - Audience Intelligence Platforms
9.2
23
Not enough data
9.2
23
Not enough data
9.2
23
Not enough data
9.3
23
Not enough data
Statistical Tool
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Data Analysis
9.1
69
Not enough data
9.0
67
Not enough data
Decision Making
Feature Not Available
Not enough data
9.0
68
Not enough data
9.0
69
Not enough data
9.0
66
Not enough data
Generative AI
8.8
40
Not enough data
9.1
40
Not enough data
Metrics
9.0
80
8.6
663
8.7
81
7.7
543
Feature Not Available
8.4
639
Feature Not Available
8.3
580
Feature Not Available
9.0
663
Categories
Categories
Shared Categories
Adobe Analytics and Amplitude Analytics are categorized as Mobile App Analytics and Digital Analytics
Unique Categories
Adobe Analytics is categorized as Predictive Analytics and Audience Intelligence Platforms
Amplitude Analytics is categorized as Product Analytics
Reviews
Reviewers' Company Size
Adobe Analytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Amplitude Analytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
13.3%
Information Technology and Services
8.0%
Financial Services
5.6%
Retail
5.2%
Computer Software
5.2%
Other
62.8%
Computer Software
18.3%
Information Technology and Services
13.9%
Financial Services
10.2%
Internet
4.5%
Health, Wellness and Fitness
3.9%
Other
49.2%
Discussions
What is Adobe Analytics used for?
2 Comments
KS
Adobe Analytics is used for analysis website performance, user behaviour tracking and real time analytics for the website.Read more
What else are you using adobe analytics for?
1 Comment
TS
Adobe analytics provides data on how our websites are performing, what site visitors do on the page(s), and how our marketing channels are performing. In...Read more
What does amplitude software do?
2 Comments
ML
It is a data visualization tool for product analytics.Read more
I'm not sure how many monthly events I'll need. How can I estimate my event volume?
1 Comment
Official Response from Amplitude Analytics
This number depends on several factors, but generally it's calculated by multiplying your number of monthly active users by an estimate of the average number...Read more
What counts as an event, and how do I send data to Amplitude?
1 Comment
Official Response from Amplitude Analytics
An event is an action that a user takes in your product, like ‘Create account’, ‘Add to cart’, or ‘Share photo’. It could also be an event that occurs in...Read more
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