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Compare Adobe Analytics and Amazon Forecast 
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At a Glance
Market Segments
Enterprise (43.6% of reviews)
Small-Business (53.1% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Adobe Analytics
Star Rating
(1,126)4.2 out of 5
Market Segments
Enterprise (43.6% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Adobe AnalyticsAmazon Forecast
Star Rating
(81)4.3 out of 5
Market Segments
Small-Business (53.1% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Amazon ForecastSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Adobe Analytics excels in its Custom Event Tracking capabilities, with a score of 8.6, allowing for detailed tracking of user interactions. In contrast, Amazon Forecast, while strong in Engagement metrics, does not offer the same level of granularity in event tracking.
- Reviewers mention that Adobe Analytics provides robust Real-Time Reporting features, scoring 8.2, which is crucial for businesses needing immediate insights. However, Amazon Forecast's real-time capabilities are less emphasized, focusing more on predictive analytics.
- G2 users highlight that Amazon Forecast shines in Data Mining with a score of 8.7, making it a preferred choice for users looking to leverage machine learning for forecasting. Adobe Analytics, while strong in analytics, does not focus as heavily on predictive modeling.
- Users on G2 report that Adobe Analytics offers superior Segmentation features, scoring 8.4, which allows for detailed audience insights. In comparison, Amazon Forecast lacks the same depth in audience segmentation, focusing more on overall trends.
- Reviewers mention that Adobe Analytics has a higher Quality of Support rating at 7.7, indicating a more responsive customer service experience. Users of Amazon Forecast, however, rate their support significantly higher at 8.8, suggesting a more satisfactory experience for troubleshooting and assistance.
- Users say that Adobe Analytics provides comprehensive Data Visualizations with a score of 8.7, which enhances the user experience in interpreting data. Conversely, Amazon Forecast also scores well at 8.8, but users report that its visualizations are more focused on predictive outcomes rather than detailed analytics.
Pricing
Entry-Level Pricing
Adobe Analytics
No pricing availableAmazon Forecast
No pricing availableFree Trial
Adobe Analytics
No trial information availableAmazon Forecast
No trial information availableRatings
Meets Requirements
8.6
881
8.9
65
Ease of Use
7.5
937
8.5
67
Ease of Setup
7.2
376
8.0
23
Ease of Admin
7.6
279
7.9
22
Quality of Support
7.8
807
8.8
66
Has the product been a good partner in doing business?
8.0
279
8.9
22
Product Direction (% positive)
7.6
842
8.4
65
Features by Category
Metrics
8.6
604
Not enough data
8.4
598
Not enough data
8.4
605
Not enough data
8.4
578
Not enough data
8.4
564
Not enough data
8.1
542
Not enough data
8.1
562
Not enough data
8.5
568
Not enough data
8.2
533
Not enough data
Reporting
8.3
593
Not enough data
8.3
580
Not enough data
8.1
554
Not enough data
8.4
573
Not enough data
8.1
512
Not enough data
8.0
496
Not enough data
8.5
595
Not enough data
Other
8.4
553
Not enough data
8.3
531
Not enough data
8.1
499
Not enough data
8.5
548
Not enough data
8.4
475
Not enough data
8.0
434
Not enough data
8.2
459
Not enough data
Agentic AI - Digital Analytics
8.5
40
Not enough data
8.8
40
Not enough data
8.6
40
Not enough data
8.7
40
Not enough data
Administration
8.1
454
Not enough data
8.2
444
Not enough data
8.4
550
Not enough data
8.4
531
Not enough data
User Identification
8.3
205
Not enough data
8.6
209
Not enough data
8.5
202
Not enough data
Tracking & Reporting
8.7
205
Not enough data
8.4
211
Not enough data
8.4
207
Not enough data
8.7
220
Not enough data
8.5
212
Not enough data
8.6
204
Not enough data
Metrics
9.0
80
Not enough data
8.7
80
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Audiences
9.2
24
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
9.2
24
Not enough data
Data Analysis
Feature Not Available
Not enough data
9.5
24
Not enough data
9.3
24
Not enough data
9.2
24
Not enough data
Administration
9.4
24
Not enough data
8.9
24
Not enough data
9.1
24
Not enough data
Agentic AI - Audience Intelligence Platforms
9.2
22
Not enough data
9.2
22
Not enough data
9.2
22
Not enough data
9.3
22
Not enough data
Integration - Machine Learning
Not enough data
Not enough data
Learning - Machine Learning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Statistical Tool
Feature Not Available
8.4
28
Feature Not Available
8.7
26
Feature Not Available
8.6
30
Data Analysis
9.2
67
8.8
32
8.9
65
8.2
30
Decision Making
Feature Not Available
8.1
28
9.0
66
8.8
28
9.0
67
8.6
29
9.0
64
8.6
28
Generative AI
8.8
39
Not enough data
9.1
39
Not enough data
Metrics
9.0
80
Not enough data
8.7
80
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Categories
Categories
Shared Categories
Adobe Analytics and Amazon Forecast are categorized as Predictive Analytics
Unique Categories
Adobe Analytics is categorized as Mobile App Analytics, Audience Intelligence Platforms, and Digital Analytics
Amazon Forecast is categorized as Machine Learning and Time Series Intelligence
Reviews
Reviewers' Company Size
Adobe Analytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Amazon Forecast
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
13.3%
Information Technology and Services
7.9%
Financial Services
5.6%
Retail
5.2%
Computer Software
5.2%
Other
62.8%
Computer Software
21.0%
Information Technology and Services
14.8%
Retail
7.4%
Financial Services
6.2%
Hospital & Health Care
3.7%
Other
46.9%
Alternatives
Discussions
What is Adobe Analytics used for?
2 Comments
KS
Adobe Analytics is used for analysis website performance, user behaviour tracking and real time analytics for the website.Read more
What else are you using adobe analytics for?
1 Comment
TS
Adobe analytics provides data on how our websites are performing, what site visitors do on the page(s), and how our marketing channels are performing. In...Read more
Amazon Forecast has no discussions with answers
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