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At a Glance
Market Segments
Enterprise (43.6% of reviews)
Small-Business (69.2% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Adobe Analytics
Star Rating
(1,129)4.2 out of 5
Market Segments
Enterprise (43.6% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Adobe AnalyticsAkkio
Star Rating
(14)4.5 out of 5
Market Segments
Small-Business (69.2% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about AkkioSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Adobe Analytics excels in its comprehensive Standard Event Tracking and Custom Event Tracking, with ratings of 8.4, making it a robust choice for enterprises needing detailed analytics. In contrast, Akkio's tracking features are rated slightly lower, but users appreciate its Real-Time Insights and User Path Tracking, which are crucial for small businesses looking for immediate data.
- Reviewers mention that Akkio shines in Ease of Use with a score of 9.4, making it more accessible for small business users who may not have extensive technical expertise. Adobe Analytics, while powerful, has a lower score of 7.4, indicating a steeper learning curve that may deter some users.
- G2 users highlight Akkio's superior Model Development capabilities, particularly in Pre-Built Algorithms and Model Training, both rated at 9.0. This makes it an attractive option for businesses looking to leverage machine learning without extensive data science resources, whereas Adobe Analytics falls behind in this area.
- Users on G2 report that Adobe Analytics provides excellent Data Unification features, scoring 8.6, which is essential for enterprises needing to integrate multiple data sources. However, Akkio's score of 8.3 in this area suggests it may not be as strong in handling complex data environments.
- Reviewers mention that Akkio's Generative AI features, particularly in AI Text Generation and AI Text Summarization, are well-received, with scores of 8.6 and 8.8 respectively. This positions Akkio as a forward-thinking choice for businesses looking to incorporate AI into their analytics, while Adobe Analytics does not focus on these features.
- Users say that Adobe Analytics has a more extensive Quality of Support with a score of 7.7, which is crucial for enterprises that may require more assistance. In contrast, Akkio's support is rated higher at 9.0, indicating a strong commitment to customer service, particularly for small businesses that may need more hands-on help.
Pricing
Entry-Level Pricing
Adobe Analytics
No pricing availableAkkio
No pricing availableFree Trial
Adobe Analytics
No trial information availableAkkio
No trial information availableRatings
Meets Requirements
8.6
882
9.0
12
Ease of Use
7.5
938
9.4
12
Ease of Setup
7.2
377
9.0
5
Ease of Admin
7.6
279
Not enough data
Quality of Support
7.8
808
9.0
12
Has the product been a good partner in doing business?
8.0
279
Not enough data
Product Direction (% positive)
7.6
843
10.0
11
Features by Category
Metrics
8.6
605
Not enough data
8.4
599
Not enough data
8.4
605
Not enough data
8.4
579
Not enough data
8.4
564
Not enough data
8.1
542
Not enough data
8.1
562
Not enough data
8.5
568
Not enough data
8.2
533
Not enough data
Reporting
8.3
593
Not enough data
8.3
580
Not enough data
8.1
554
Not enough data
8.4
573
Not enough data
8.1
512
Not enough data
8.0
496
Not enough data
8.5
595
Not enough data
Other
8.4
553
Not enough data
8.3
531
Not enough data
8.1
499
Not enough data
8.5
548
Not enough data
8.4
476
Not enough data
8.0
434
Not enough data
8.2
459
Not enough data
Agentic AI - Digital Analytics
8.5
40
Not enough data
8.8
40
Not enough data
8.6
40
Not enough data
8.7
41
Not enough data
Administration
8.1
454
Not enough data
8.2
444
Not enough data
8.4
550
Not enough data
8.4
531
Not enough data
User Identification
8.4
206
Not enough data
8.6
210
Not enough data
8.5
202
Not enough data
Tracking & Reporting
8.7
206
Not enough data
8.4
211
Not enough data
8.4
207
Not enough data
8.7
220
Not enough data
8.5
212
Not enough data
8.6
204
Not enough data
Metrics
9.0
80
Not enough data
8.7
81
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
System
Not enough data
8.6
7
Model Development
Not enough data
7.9
8
Not enough data
8.5
8
Not enough data
8.8
8
Not enough data
8.8
7
Model Development
Not enough data
9.3
7
Machine/Deep Learning Services
Not enough data
Feature Not Available
Not enough data
8.6
7
Not enough data
Feature Not Available
Not enough data
9.0
7
Machine/Deep Learning Services
Not enough data
8.8
7
Not enough data
9.0
7
Deployment
Not enough data
8.8
8
Not enough data
8.8
8
Not enough data
9.0
8
Generative AI
Not enough data
8.6
7
Not enough data
Feature Not Available
Not enough data
8.3
7
Agentic AI - Data Science and Machine Learning Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Audiences
9.2
24
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
9.2
24
Not enough data
Data Analysis
Feature Not Available
Not enough data
9.5
24
Not enough data
9.3
24
Not enough data
9.2
24
Not enough data
Administration
9.4
24
Not enough data
8.9
24
Not enough data
9.1
24
Not enough data
Agentic AI - Audience Intelligence Platforms
9.2
22
Not enough data
9.2
22
Not enough data
9.2
22
Not enough data
9.3
22
Not enough data
Statistical Tool
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
9.4
9
Data Analysis
9.1
68
9.0
10
9.0
66
9.3
10
Decision Making
Feature Not Available
9.5
10
9.0
67
8.0
10
9.0
68
8.3
10
9.0
65
Feature Not Available
Generative AI
8.8
39
7.8
10
9.1
39
Feature Not Available
Metrics
9.0
80
Not enough data
8.7
81
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Categories
Categories
Shared Categories
Adobe Analytics and Akkio are categorized as Predictive Analytics
Unique Categories
Adobe Analytics is categorized as Mobile App Analytics, Audience Intelligence Platforms, and Digital Analytics
Akkio is categorized as Data Science and Machine Learning Platforms
Reviews
Reviewers' Company Size
Adobe Analytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Akkio
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
13.3%
Information Technology and Services
7.9%
Financial Services
5.6%
Retail
5.2%
Computer Software
5.2%
Other
62.8%
Marketing and Advertising
15.4%
Manufacturing
7.7%
Consulting
7.7%
Sports
7.7%
Retail
7.7%
Other
53.8%
Alternatives
Discussions
What is Adobe Analytics used for?
2 Comments
KS
Adobe Analytics is used for analysis website performance, user behaviour tracking and real time analytics for the website.Read more
What else are you using adobe analytics for?
1 Comment
TS
Adobe analytics provides data on how our websites are performing, what site visitors do on the page(s), and how our marketing channels are performing. In...Read more
Akkio has no discussions with answers
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