Compare Adobe Advertising Cloud and Viant Technology 
Featured Products
At a Glance
Market Segments
Mid-Market (35.5% of reviews)
Mid-Market (40.2% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Adobe Advertising Cloud
Star Rating
(97)3.7 out of 5
Market Segments
Mid-Market (35.5% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Adobe Advertising CloudViant Technology
Star Rating
(297)4.1 out of 5
Market Segments
Mid-Market (40.2% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Viant TechnologyAdobe Advertising Cloud vs Viant Technology
When assessing the two solutions, reviewers found Viant Technology easier to use, set up, and administer. Reviewers also preferred doing business with Viant Technology overall.
- Reviewers felt that Viant Technology meets the needs of their business better than Adobe Advertising Cloud.
- When comparing quality of ongoing product support, reviewers felt that Viant Technology is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Viant Technology over Adobe Advertising Cloud.
Pricing
Entry-Level Pricing
Adobe Advertising Cloud
No pricing availableViant Technology
No pricing availableFree Trial
Adobe Advertising Cloud
No trial information availableViant Technology
No trial information availableRatings
Meets Requirements
7.6
88
8.1
249
Ease of Use
6.8
86
7.9
253
Ease of Setup
6.2
46
8.0
146
Ease of Admin
7.2
48
8.1
129
Quality of Support
7.5
83
9.0
243
Has the product been a good partner in doing business?
7.7
49
9.0
137
Product Direction (% positive)
7.2
88
8.3
243
Features by Category
Channel Functionality
7.8
34
8.3
160
Platform Interoperability
8.3
6
7.5
86
Agentic AI - Display Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.1
53
|
Verified
8.1
149
8.2
51
|
Verified
7.9
149
7.6
48
|
Verified
8.1
147
7.8
46
|
Verified
7.5
138
8.0
47
|
Verified
7.5
130
7.7
27
8.3
144
7.7
38
|
Verified
8.1
138
8.1
27
8.3
145
8.0
48
|
Verified
8.1
146
8.0
48
|
Verified
7.7
131
7.5
40
|
Verified
7.5
118
9.0
10
|
Verified
7.6
139
8.8
10
|
Verified
7.4
131
Targeting
8.2
50
|
Verified
8.5
150
7.8
47
|
Verified
8.2
137
7.9
44
|
Verified
8.4
145
7.7
32
8.1
136
Platform
7.8
37
|
Verified
7.4
117
8.2
49
|
Verified
7.8
138
8.0
51
|
Verified
8.2
141
7.5
52
|
Verified
8.0
144
7.9
46
|
Verified
8.0
124
8.2
51
|
Verified
7.6
129
8.0
42
|
Verified
7.8
129
7.9
38
|
Verified
7.5
104
8.0
45
|
Verified
7.3
122
Campaign Management & Optimization
7.9
54
Not enough data
7.4
51
Not enough data
7.0
46
Not enough data
7.2
39
Not enough data
7.4
43
Not enough data
7.8
51
Not enough data
7.2
49
Not enough data
6.4
40
Not enough data
6.9
42
Not enough data
7.5
30
Not enough data
8.0
52
Not enough data
Analytics & Administration
7.9
55
Not enough data
7.5
51
Not enough data
8.0
55
Not enough data
Platform
7.4
39
Not enough data
8.0
44
Not enough data
7.6
48
Not enough data
7.6
49
Not enough data
7.3
53
Not enough data
7.7
47
Not enough data
7.4
45
Not enough data
7.5
37
Not enough data
Authoring Tools
8.5
8
Not enough data
7.9
8
Not enough data
8.5
8
Not enough data
7.9
8
Not enough data
Agentic AI - Creative Management Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Testing Tools
7.9
8
Not enough data
8.5
8
Not enough data
Publishing Tools
7.9
8
Not enough data
8.3
8
Not enough data
9.2
8
Not enough data
Platform Interoperability
Not enough data
7.3
53
Mobile Functionality
Not enough data
8.3
101
Agentic AI - Mobile Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.1
53
|
Verified
8.1
149
8.2
51
|
Verified
7.9
149
7.6
48
|
Verified
8.1
147
7.8
46
|
Verified
7.5
138
8.0
47
|
Verified
7.5
130
7.7
27
8.3
144
7.7
38
|
Verified
8.1
138
8.1
27
8.3
145
8.0
48
|
Verified
8.1
146
8.0
48
|
Verified
7.7
131
7.5
40
|
Verified
7.5
118
9.0
10
|
Verified
7.6
139
8.8
10
|
Verified
7.4
131
Targeting
8.2
50
|
Verified
8.5
150
7.8
47
|
Verified
8.2
137
7.9
44
|
Verified
8.4
145
7.7
32
8.1
136
Mobile
Not enough data
7.9
89
9.0
10
|
Verified
7.6
139
8.8
10
|
Verified
7.4
131
Platform
7.8
37
|
Verified
7.4
117
8.2
49
|
Verified
7.8
138
8.0
51
|
Verified
8.2
141
7.5
52
|
Verified
8.0
144
7.9
46
|
Verified
8.0
124
8.2
51
|
Verified
7.6
129
8.0
42
|
Verified
7.8
129
7.9
38
|
Verified
7.5
104
8.0
45
|
Verified
7.3
122
Platform Interoperability
Not enough data
7.4
73
Video Functionality
Not enough data
8.4
132
Agentic AI - Video Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.1
53
|
Verified
8.1
149
8.2
51
|
Verified
7.9
149
7.6
48
|
Verified
8.1
147
7.8
46
|
Verified
7.5
138
8.0
47
|
Verified
7.5
130
7.7
27
8.3
144
7.7
38
|
Verified
8.1
138
8.1
27
8.3
145
8.0
48
|
Verified
8.1
146
8.0
48
|
Verified
7.7
131
7.5
40
|
Verified
7.5
118
9.0
10
|
Verified
7.6
139
8.8
10
|
Verified
7.4
131
Targeting
8.2
50
|
Verified
8.5
150
7.8
47
|
Verified
8.2
137
7.9
44
|
Verified
8.4
145
7.7
32
8.1
136
Platform
7.8
37
|
Verified
7.4
117
8.2
49
|
Verified
7.8
138
8.0
51
|
Verified
8.2
141
7.5
52
|
Verified
8.0
144
7.9
46
|
Verified
8.0
124
8.2
51
|
Verified
7.6
129
8.0
42
|
Verified
7.8
129
7.9
38
|
Verified
7.5
104
8.0
45
|
Verified
7.3
122
Platform Interoperability
7.7(won by default)
5
Not enough data
Agentic AI - Social Media Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Social Functionality
Feature Not Available
Not enough data
Campaign Management
8.1(tied score)
53
|
Verified
8.1(tied score)
149
8.2(won by 0.3)
51
|
Verified
7.9
149
7.6
48
|
Verified
8.1(won by 0.5)
147
7.8(won by 0.3)
46
|
Verified
7.5
138
8.0(won by 0.5)
47
|
Verified
7.5
130
7.7
27
8.3(won by 0.6)
144
7.7
38
|
Verified
8.1(won by 0.4)
138
8.1
27
8.3(won by 0.2)
145
8.0
48
|
Verified
8.1(won by 0.1)
146
8.0(won by 0.3)
48
|
Verified
7.7
131
7.5(tied score)
40
|
Verified
7.5(tied score)
118
9.0(won by 1.4)
10
|
Verified
7.6
139
8.8(won by 1.4)
10
|
Verified
7.4
131
Targeting
8.2
50
|
Verified
8.5(won by 0.3)
150
7.8
47
|
Verified
8.2(won by 0.4)
137
7.9
44
|
Verified
8.4(won by 0.5)
145
7.7
32
8.1(won by 0.4)
136
Platform
7.8(won by 0.4)
37
|
Verified
7.4
117
8.2(won by 0.4)
49
|
Verified
7.8
138
8.0
51
|
Verified
8.2(won by 0.2)
141
7.5
52
|
Verified
8.0(won by 0.5)
144
7.9
46
|
Verified
8.0(won by 0.1)
124
8.2(won by 0.6)
51
|
Verified
7.6
129
8.0(won by 0.2)
42
|
Verified
7.8
129
7.9(won by 0.4)
38
|
Verified
7.5
104
8.0(won by 0.7)
45
|
Verified
7.3
122
Demand Side Platforms
Not enough data
8.4
140
Agentic AI - Demand Side Platform (DSP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.1
53
|
Verified
8.1
149
8.2
51
|
Verified
7.9
149
7.6
48
|
Verified
8.1
147
7.8
46
|
Verified
7.5
138
8.0
47
|
Verified
7.5
130
7.7
27
8.3
144
7.7
38
|
Verified
8.1
138
8.1
27
8.3
145
8.0
48
|
Verified
8.1
146
8.0
48
|
Verified
7.7
131
7.5
40
|
Verified
7.5
118
9.0
10
|
Verified
7.6
139
8.8
10
|
Verified
7.4
131
Targeting
8.2
50
|
Verified
8.5
150
7.8
47
|
Verified
8.2
137
7.9
44
|
Verified
8.4
145
7.7
32
8.1
136
Demand Side Platforms
Not enough data
7.7
156
Not enough data
7.3
160
Not enough data
8.1
164
Platform
7.8
37
|
Verified
7.4
117
8.2
49
|
Verified
7.8
138
8.0
51
|
Verified
8.2
141
7.5
52
|
Verified
8.0
144
7.9
46
|
Verified
8.0
124
8.2
51
|
Verified
7.6
129
8.0
42
|
Verified
7.8
129
7.9
38
|
Verified
7.5
104
8.0
45
|
Verified
7.3
122
Platform - Connected TV (CTV) Advertising Platforms
Not enough data
8.6
18
Not enough data
8.6
18
Not enough data
8.2
18
Not enough data
8.2
19
Campaign Management - Connected TV (CTV) Advertising Platforms
Not enough data
8.4
19
Not enough data
8.3
18
Agentic AI - Connected TV (CTV) Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Native Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Adobe Advertising Cloud and Viant Technology are categorized as Native Advertising, Cross-Channel Advertising, Demand Side Platform (DSP), and Display Advertising
Unique Categories
Adobe Advertising Cloud is categorized as Creative Management Platforms, Social Media Advertising, and Paid Search Advertising
Viant Technology is categorized as Mobile Advertising, Video Advertising, and Connected TV (CTV) Advertising Platforms
Reviews
Reviewers' Company Size
Adobe Advertising Cloud
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Viant Technology
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
36.6%
Internet
9.7%
Financial Services
4.3%
Computer Software
4.3%
Higher Education
3.2%
Other
41.9%
Marketing and Advertising
61.8%
Online Media
4.1%
Consumer Goods
3.0%
Leisure, Travel & Tourism
2.7%
Automotive
2.4%
Other
26.0%
Alternatives
Discussions
Adobe Advertising Cloud has no discussions with answers
Viant Technology has no more discussions with answers
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