Compare Adobe Advertising Cloud and Smartly
Featured Products
At a Glance
Market Segments
Mid-Market (35.5% of reviews)
Mid-Market (51.4% of reviews)
Entry-Level Pricing
No pricing available
% Fee of Media Spend
Adobe Advertising Cloud
Star Rating
(97)3.7 out of 5
Market Segments
Mid-Market (35.5% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Adobe Advertising Cloud
Smartly
Star Rating
(468)4.4 out of 5
Market Segments
Mid-Market (51.4% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
% Fee of Media Spend
Browse all 2 pricing plans
Adobe Advertising Cloud vs Smartly
When assessing the two solutions, reviewers found Smartly easier to use, set up, and administer. Reviewers also preferred doing business with Smartly overall.
- Reviewers felt that Smartly meets the needs of their business better than Adobe Advertising Cloud.
- When comparing quality of ongoing product support, reviewers felt that Smartly is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Smartly over Adobe Advertising Cloud.
Pricing
Entry-Level Pricing
Adobe Advertising Cloud
No pricing availableSmartly
Self-Serve + Support
% Fee
of Media Spend
The fee percentage calculation shall be based on the Customer’s Advertising Spend in Customer’s Ad Account(s) connected to the Smartly.io platform as converted daily to EUR by Smartly.io.
- Full access to the platform.
- Your CSM serves as your strategic advisor, your very own secret weapon in all things social.
- We train your performance & creative teams to use Smartly.io effectively.
Free Trial
Adobe Advertising Cloud
No trial information availableSmartly
No trial information availableRatings
Meets Requirements
7.6
88
8.5
385
Ease of Use
6.8
86
8.3
387
Ease of Setup
6.2
46
8.3
178
Ease of Admin
7.2
48
8.3
178
Quality of Support
7.5
83
9.3
380
Has the product been a good partner in doing business?
7.7
49
8.9
176
Product Direction (% positive)
7.2
88
8.6
381
Features by Category
Channel Functionality
7.8
34
Not enough data
Platform Interoperability
8.3
6
Not enough data
Agentic AI - Display Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.1
53
|
Verified
8.2
320
8.2
51
|
Verified
8.5
317
7.6
48
|
Verified
Feature Not Available
7.8
46
|
Verified
7.8
284
8.0
47
|
Verified
7.7
238
7.7
27
8.2
204
7.7
38
|
Verified
8.0
161
8.1
27
8.1
211
8.0
48
|
Verified
8.2
273
8.0
48
|
Verified
8.5
296
7.5
40
|
Verified
8.3
193
9.0
10
|
Verified
7.9
141
8.8
10
|
Verified
8.2
151
Targeting
8.2
50
|
Verified
8.8
312
7.8
47
|
Verified
8.9
293
7.9
44
|
Verified
8.9
288
7.7
32
Feature Not Available
Platform
7.8
37
|
Verified
8.3
221
8.2
49
|
Verified
8.4
273
8.0
51
|
Verified
8.3
291
7.5
52
|
Verified
8.3
311
7.9
46
|
Verified
8.5
261
8.2
51
|
Verified
8.3
279
8.0
42
|
Verified
8.4
258
7.9
38
|
Verified
8.6
223
8.0
45
|
Verified
8.2
274
Campaign Management & Optimization
7.9
54
Not enough data
7.4
51
Not enough data
7.0
46
Not enough data
7.2
39
Not enough data
7.4
43
Not enough data
7.8
51
Not enough data
7.2
49
Not enough data
6.4
40
Not enough data
6.9
42
Not enough data
7.5
30
Not enough data
8.0
52
Not enough data
Analytics & Administration
7.9
55
Not enough data
7.5
51
Not enough data
8.0
55
Not enough data
Platform
7.4
39
Not enough data
8.0
44
Not enough data
7.6
48
Not enough data
7.6
49
Not enough data
7.3
53
Not enough data
7.7
47
Not enough data
7.4
45
Not enough data
7.5
37
Not enough data
Authoring Tools
8.5
8
8.5
57
7.9
8
7.8
24
8.5
8
8.5
56
7.9
8
8.2
32
Agentic AI - Creative Management Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Testing Tools
7.9
8
8.7
45
8.5
8
8.8
54
Publishing Tools
7.9
8
Feature Not Available
8.3
8
Feature Not Available
9.2
8
8.9
56
Platform Interoperability
Not enough data
8.8
20
Video Functionality
Not enough data
8.4
68
Agentic AI - Video Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.1
53
|
Verified
8.2
320
8.2
51
|
Verified
8.5
317
7.6
48
|
Verified
Feature Not Available
7.8
46
|
Verified
7.8
284
8.0
47
|
Verified
7.7
238
7.7
27
8.2
204
7.7
38
|
Verified
8.0
161
8.1
27
8.1
211
8.0
48
|
Verified
8.2
273
8.0
48
|
Verified
8.5
296
7.5
40
|
Verified
8.3
193
9.0
10
|
Verified
7.9
141
8.8
10
|
Verified
8.2
151
Targeting
8.2
50
|
Verified
8.8
312
7.8
47
|
Verified
8.9
293
7.9
44
|
Verified
8.9
288
7.7
32
Feature Not Available
Platform
7.8
37
|
Verified
8.3
221
8.2
49
|
Verified
8.4
273
8.0
51
|
Verified
8.3
291
7.5
52
|
Verified
8.3
311
7.9
46
|
Verified
8.5
261
8.2
51
|
Verified
8.3
279
8.0
42
|
Verified
8.4
258
7.9
38
|
Verified
8.6
223
8.0
45
|
Verified
8.2
274
Platform Interoperability
7.7
5
8.2(won by 0.5)
27
Agentic AI - Social Media Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Social Functionality
Feature Not Available
8.7(won by default)
286
Campaign Management
8.1
53
|
Verified
8.2(won by 0.1)
320
8.2
51
|
Verified
8.5(won by 0.3)
317
7.6(won by default)
48
|
Verified
Feature Not Available
7.8(tied score)
46
|
Verified
7.8(tied score)
284
8.0(won by 0.3)
47
|
Verified
7.7
238
7.7
27
8.2(won by 0.5)
204
7.7
38
|
Verified
8.0(won by 0.3)
161
8.1(tied score)
27
8.1(tied score)
211
8.0
48
|
Verified
8.2(won by 0.2)
273
8.0
48
|
Verified
8.5(won by 0.5)
296
7.5
40
|
Verified
8.3(won by 0.8)
193
9.0(won by 1.1)
10
|
Verified
7.9
141
8.8(won by 0.6)
10
|
Verified
8.2
151
Targeting
8.2
50
|
Verified
8.8(won by 0.6)
312
7.8
47
|
Verified
8.9(won by 1.1)
293
7.9
44
|
Verified
8.9(won by 1.0)
288
7.7(won by default)
32
Feature Not Available
Platform
7.8
37
|
Verified
8.3(won by 0.5)
221
8.2
49
|
Verified
8.4(won by 0.2)
273
8.0
51
|
Verified
8.3(won by 0.3)
291
7.5
52
|
Verified
8.3(won by 0.8)
311
7.9
46
|
Verified
8.5(won by 0.6)
261
8.2
51
|
Verified
8.3(won by 0.1)
279
8.0
42
|
Verified
8.4(won by 0.4)
258
7.9
38
|
Verified
8.6(won by 0.7)
223
8.0
45
|
Verified
8.2(won by 0.2)
274
Demand Side Platforms
Not enough data
Not enough data
Agentic AI - Demand Side Platform (DSP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.1
53
|
Verified
8.2
320
8.2
51
|
Verified
8.5
317
7.6
48
|
Verified
Feature Not Available
7.8
46
|
Verified
7.8
284
8.0
47
|
Verified
7.7
238
7.7
27
8.2
204
7.7
38
|
Verified
8.0
161
8.1
27
8.1
211
8.0
48
|
Verified
8.2
273
8.0
48
|
Verified
8.5
296
7.5
40
|
Verified
8.3
193
9.0
10
|
Verified
7.9
141
8.8
10
|
Verified
8.2
151
Targeting
8.2
50
|
Verified
8.8
312
7.8
47
|
Verified
8.9
293
7.9
44
|
Verified
8.9
288
7.7
32
Feature Not Available
Demand Side Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
7.8
37
|
Verified
8.3
221
8.2
49
|
Verified
8.4
273
8.0
51
|
Verified
8.3
291
7.5
52
|
Verified
8.3
311
7.9
46
|
Verified
8.5
261
8.2
51
|
Verified
8.3
279
8.0
42
|
Verified
8.4
258
7.9
38
|
Verified
8.6
223
8.0
45
|
Verified
8.2
274
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Native Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Adobe Advertising Cloud and Smartly are categorized as Creative Management Platforms and Social Media Advertising
Unique Categories
Adobe Advertising Cloud is categorized as Native Advertising, Cross-Channel Advertising, Demand Side Platform (DSP), Display Advertising, and Paid Search Advertising
Smartly is categorized as Video Advertising
Reviews
Reviewers' Company Size
Adobe Advertising Cloud
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Smartly
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
36.6%
Internet
9.7%
Financial Services
4.3%
Computer Software
4.3%
Higher Education
3.2%
Other
41.9%
Marketing and Advertising
18.1%
Retail
13.1%
Leisure, Travel & Tourism
8.2%
Apparel & Fashion
7.3%
Food & Beverages
5.6%
Other
47.7%
Alternatives
Discussions
Adobe Advertising Cloud has no discussions with answers
What is the best way to optimize the traffic campaigns based on CPC on Facebook using Smartly.io features.
1 Comment
JC
Here are some great ways to optimize Facebook traffic campaigns in Smartly.io:
1. Predictive Budget Allocation with Budget Pools allows for you to have a...Read more
what is the best use-case of smartly you have seen in the industry?
1 Comment
JC
There are so many great use cases of our platform that it is hard to pick just one as the best! But being able to customize, personalize, and localize...Read more
When will better support for Instagram existing posts be implemented?
1 Comment
MM
Hi Mark, unfortunately, no solution available yet as Facebook doesn't let us promote an existing Instagram post.
We've been exploring some options like...Read more
