Compare Adobe Advertising Cloud vs Listrak

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comparison of Adobe Advertising Cloud vs. Listrak
based on data from user reviews. Adobe Advertising Cloud rates 3.6/5 stars with 80 reviews. Listrak rates 4.5/5 stars with 76 reviews. Each product's score is calculated by real-time data from verified user reviews.

Pricing

 
Free Trial Unavailable
Free Trial Unavailable
Adobe Advertising Cloud
Free Trial Unavailable
Listrak
Free Trial Unavailable

Ratings

Meets Requirements
Meets Requirements
7.5
Responses: 72
8.9
Responses: 71
Ease of Use
Ease of Use
6.4
Responses: 70
8.2
Responses: 71
Ease of Setup
Ease of Setup
5.9
Responses: 39
7.7
Responses: 38
Ease of Admin
Ease of Admin
7.0
Responses: 41
8.5
Responses: 41
Quality of Support
Quality of Support
7.3
Responses: 67
9.4
Responses: 70
Ease of Doing Business With
Ease of Doing Business With
7.4
Responses: 42
9.3
Responses: 40
Product Direction (% positive)
Product Direction (% positive)
6.6
Responses: 72
9.3
Responses: 71
Meets Requirements
Adobe Advertising Cloud
7.5
Responses: 72
Listrak
8.9
Responses: 71
Ease of Use
Adobe Advertising Cloud
6.4
Responses: 70
Listrak
8.2
Responses: 71
Ease of Setup
Adobe Advertising Cloud
5.9
Responses: 39
Listrak
7.7
Responses: 38
Ease of Admin
Adobe Advertising Cloud
7.0
Responses: 41
Listrak
8.5
Responses: 41
Quality of Support
Adobe Advertising Cloud
7.3
Responses: 67
Listrak
9.4
Responses: 70
Ease of Doing Business With
Adobe Advertising Cloud
7.4
Responses: 42
Listrak
9.3
Responses: 40
Product Direction (% positive)
Adobe Advertising Cloud
6.6
Responses: 72
Listrak
9.3
Responses: 71

Features

Channel Functionality
Display Functionality
Adobe Advertising Cloud
7.3
Responses: 26
Not enough data available
Campaign Management
Campaign Dashboard
Adobe Advertising Cloud
7.9
Responses: 43
Not enough data available
Campaign Optimization
Adobe Advertising Cloud
8.0
Responses: 41
Not enough data available
Reach
Adobe Advertising Cloud
7.4
Responses: 38
Not enough data available
Bulk Editing
Adobe Advertising Cloud
7.7
Responses: 36
Not enough data available
Batch Uploading
Adobe Advertising Cloud
7.9
Responses: 37
Not enough data available
Brand Safety
Feature Not Available
Not enough data available
Fraud Protection
Adobe Advertising Cloud
7.4
Responses: 28
Not enough data available
Frequency Capping
Feature Not Available
Not enough data available
Budget Pacing
Adobe Advertising Cloud
7.9
Responses: 38
Not enough data available
Creative Optimization
Adobe Advertising Cloud
7.8
Responses: 38
Not enough data available
Rich Media Capabilties
Adobe Advertising Cloud
7.2
Responses: 30
Not enough data available
In-App Ads
Not enough data available
Not enough data available
Mobile Rich Media Capabilities
Not enough data available
Not enough data available
Targeting
Targeting
Adobe Advertising Cloud
8.1
Responses: 40
Not enough data available
Retargeting
Adobe Advertising Cloud
7.7
Responses: 37
Not enough data available
Geo-Targeting
Adobe Advertising Cloud
7.8
Responses: 34
Not enough data available
Contextual Targeting
Feature Not Available
Not enough data available
Platform
API / Integrations
Adobe Advertising Cloud
7.5
Responses: 27
Not enough data available
Custom Reports
Adobe Advertising Cloud
8.1
Responses: 39
Not enough data available
User, Role, and Access Management
Adobe Advertising Cloud
7.8
Responses: 41
Not enough data available
Performance and Reliability
Adobe Advertising Cloud
7.2
Responses: 42
Not enough data available
Enterprise Scalability
Adobe Advertising Cloud
7.6
Responses: 36
Not enough data available
Customization
Adobe Advertising Cloud
8.0
Responses: 41
Not enough data available
Workflow Capability
Adobe Advertising Cloud
7.6
Responses: 32
Not enough data available
Internationalization
Adobe Advertising Cloud
7.5
Responses: 28
Not enough data available
Notifications
Adobe Advertising Cloud
7.8
Responses: 35
Not enough data available

Reviewers' Company Size

Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
31.2%
32.9%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
31.2%
52.1%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
37.7%
15.1%
Adobe Advertising Cloud
Small-Business
31.2%
Mid-Market
31.2%
Enterprise
37.7%
Listrak
Small-Business
32.9%
Mid-Market
52.1%
Enterprise
15.1%

Reviewers' Industry

 
Marketing and Advertising
32.5%
Retail
39.7%
 
Internet
11.7%
Apparel & Fashion
8.2%
 
Higher Education
3.9%
Consumer Goods
6.8%
 
Financial Services
3.9%
Publishing
4.1%
 
Management Consulting
2.6%
Marketing and Advertising
4.1%
 
Other
45.5%
Other
37.0%
Adobe Advertising Cloud
Marketing and Advertising
32.5%
Internet
11.7%
Higher Education
3.9%
Financial Services
3.9%
Management Consulting
2.6%
Other
45.5%
Listrak
Retail
39.7%
Apparel & Fashion
8.2%
Consumer Goods
6.8%
Publishing
4.1%
Marketing and Advertising
4.1%
Other
37.0%

Reviews

Most Helpful Favorable Review
Most Helpful Favorable Review
G
User

The best part is that it syncs with the rest of the Adobe suite. It's bidding algorithm definitely works - I saw dramatic increases in ROI on my accounts.

Emilie P.
User in Apparel & Fashion

The personalized support you receive from Listrak's Success managers is the best I've experienced. I've worked with 3 other ESPs prior to Listrak and none have provided the level of understanding of business needs and the dedicated, thoughtful support that...

Most Helpful Critical Review
Most Helpful Critical Review
GM
User in Management Consulting

Setup takes longer than expected and could be made simple for the average user. Training/prior experience is needed to use this tool otherwise you will not utilise it fully.

Neil P.
Administrator in Internet

The platform's inability to deliver emails to my full database which is being attributed to spam alerts. The lack to support and follow through to resolve the deliverability issues.

 
Adobe Advertising Cloud
Most Helpful Favorable Review
G
User

The best part is that it syncs with the rest of the Adobe suite. It's bidding algorithm definitely works - I saw dramatic increases in ROI on my accounts.

Most Helpful Critical Review
GM
User in Management Consulting

Setup takes longer than expected and could be made simple for the average user. Training/prior experience is needed to use this tool otherwise you will not utilise it fully.

Listrak
Most Helpful Favorable Review
Emilie P.
User in Apparel & Fashion

The personalized support you receive from Listrak's Success managers is the best I've experienced. I've worked with 3 other ESPs prior to Listrak and none have provided the level of understanding of business needs and the dedicated, thoughtful support that...

Most Helpful Critical Review
Neil P.
Administrator in Internet

The platform's inability to deliver emails to my full database which is being attributed to spam alerts. The lack to support and follow through to resolve the deliverability issues.

Screenshots

 
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2 of 2
No screenshots provided
Adobe Advertising Cloud
Listrak
No screenshots provided
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