Compare Adobe Advertising Cloud and Listrak
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side-by-side comparison of Adobe Advertising Cloud vs. Listrak
based on preference data from user reviews. Adobe Advertising Cloud rates 3.7/5 stars with 85 reviews. By contrast, Listrak rates 4.5/5 stars with 136 reviews. Each product's score is calculated with real-time data from verified user reviews, to help you make the best choice between these two options, and decide which one is best for your business needs.
 Adobe Advertising Cloud |  Listrak | |
| Star Rating | Adobe Advertising Cloud | Listrak |
| Market Segments | Adobe Advertising Cloud Enterprise (37.0% of reviews) | Listrak Mid-Market (50.4% of reviews) |
| Entry Level Price | Adobe Advertising Cloud No pricing information available | Listrak No pricing information available |
Adobe Advertising Cloud vs Listrak
When assessing the two solutions, reviewers found Listrak easier to use, set up, and administer. Reviewers also preferred doing business with Listrak overall.
- Reviewers felt that Listrak meets the needs of their business better than Adobe Advertising Cloud.
- When comparing quality of ongoing product support, reviewers felt that Listrak is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Listrak over Adobe Advertising Cloud.
Categories
Shared Categories
Adobe Advertising Cloud and Listrak are categorized as Display Advertising
Unique Categories
Adobe Advertising Cloud is categorized as Attribution, Native Advertising, Demand Side Platform (DSP), Search Advertising, Social Media Advertising, Cross-Channel Advertising, and Creative Management Platforms
Pricing
Free Trial Unavailable
Free Trial Unavailable
Ratings
Meets Requirements
Adobe Advertising Cloud
Responses: 76
Listrak
Responses: 115
Ease of Use
Adobe Advertising Cloud
Responses: 74
Listrak
Responses: 116
Ease of Setup
Adobe Advertising Cloud
Responses: 39
Listrak
Responses: 57
Ease of Admin
Adobe Advertising Cloud
Responses: 41
Listrak
Responses: 61
Quality of Support
Adobe Advertising Cloud
Responses: 71
Listrak
Responses: 114
Ease of Doing Business With
Adobe Advertising Cloud
Responses: 42
Listrak
Responses: 60
Product Direction (% positive)
Adobe Advertising Cloud
Responses: 76
Listrak
Responses: 114
Features
Channel Functionality
Display Functionality
Adobe Advertising Cloud
Responses: 29
Listrak
Platform Interoperability
Close Ecosystem API
Adobe Advertising Cloud
Listrak
Campaign Management
Campaign Dashboard
Adobe Advertising Cloud
Responses: 47
Verified Feature
Listrak
Campaign Optimization
Adobe Advertising Cloud
Responses: 45
Verified Feature
Listrak
Reach
Adobe Advertising Cloud
Responses: 42
Verified Feature
Listrak
Bulk Editing
Adobe Advertising Cloud
Responses: 40
Verified Feature
Listrak
Batch Uploading
Adobe Advertising Cloud
Responses: 41
Verified Feature
Listrak
Brand Safety
Adobe Advertising Cloud
Responses: 21
Listrak
Fraud Protection
Adobe Advertising Cloud
Responses: 32
Verified Feature
Listrak
Frequency Capping
Adobe Advertising Cloud
Responses: 21
Listrak
Budget Pacing
Adobe Advertising Cloud
Responses: 42
Verified Feature
Listrak
Creative Optimization
Adobe Advertising Cloud
Responses: 42
Verified Feature
Listrak
Rich Media Capabilties
Adobe Advertising Cloud
Responses: 34
Verified Feature
Listrak
In-App Ads
Adobe Advertising Cloud
Listrak
Mobile Rich Media Capabilities
Adobe Advertising Cloud
Listrak
Targeting
Targeting
Adobe Advertising Cloud
Responses: 44
Verified Feature
Listrak
Responses: 6
Retargeting
Adobe Advertising Cloud
Responses: 41
Verified Feature
Listrak
Geo-Targeting
Adobe Advertising Cloud
Responses: 38
Verified Feature
Listrak
Contextual Targeting
Adobe Advertising Cloud
Responses: 26
Listrak
Platform
API / Integrations
Adobe Advertising Cloud
Responses: 31
Verified Feature
Listrak
Responses: 5
Custom Reports
Adobe Advertising Cloud
Responses: 43
Verified Feature
Listrak
User, Role, and Access Management
Adobe Advertising Cloud
Responses: 45
Verified Feature
Listrak
Responses: 8
Performance and Reliability
Adobe Advertising Cloud
Responses: 46
Verified Feature
Listrak
Responses: 7
Enterprise Scalability
Adobe Advertising Cloud
Responses: 40
Verified Feature
Listrak
Responses: 5
Customization
Adobe Advertising Cloud
Responses: 45
Verified Feature
Listrak
Responses: 7
Workflow Capability
Adobe Advertising Cloud
Responses: 36
Verified Feature
Listrak
Internationalization
Adobe Advertising Cloud
Responses: 32
Verified Feature
Listrak
Notifications
Adobe Advertising Cloud
Responses: 39
Verified Feature
Listrak
Responses: 5
Reviewers' Company Size
Reviewers of Adobe Advertising Cloud were most often representing companies in the Enterprise segment, while reviewers for Listrak were more commonly in the Mid-Market segment.
Small-Business
(50 or fewer emp.)
Adobe Advertising Cloud
Listrak
Mid-Market
(51-1000 emp.)
Adobe Advertising Cloud
Listrak
Enterprise
(> 1000 emp.)
Adobe Advertising Cloud
Listrak
Reviewers' Industry
Marketing and Advertising
33.3%
Internet
11.1%
Higher Education
3.7%
Financial Services
3.7%
Management Consulting
2.5%
Other
45.7%
Retail
41.4%
Consumer Goods
11.3%
Apparel & Fashion
8.3%
Marketing and Advertising
4.5%
Food & Beverages
4.5%
Other
30.1%
Reviews
Most Helpful Favorable Review
Steve J.
User in Marketing and Advertising
If you love Adobe you will love this product. Adobe is great at researching and knowing what its users need and implementing software that helps make your job easier. I love being able to import data from all sorts of sources and use it to optimize the...
Megan N.
Administrator in Publishing
I have had the pleasure of working with the Listrak team at two of the companies I have worked for. The extensive training and support provided was one of the reasons we wanted to go with Listrak. They are the perfect match for a company like Rodale's, who...
Most Helpful Critical Review
User in Internet
It took more time to manage my accounts. I would have to look at each engine's UI, since the Adobe system's orders are based on a weird attribution model, and then add rules on top of the ad groups that were performing poorly. I would find keywords/ad...
Brad G.
Administrator in Furniture
The service is overpriced compared to competitors, and the service is very hard to set up and integrate with with our Shopify store. You think they would want to integrate more seamlessly with the largest ecommerce platform on the market. After working with...
Top Alternatives
Discussions
Adobe Advertising Cloud has no discussions with answers
What channels do you support?
1 comment
Offical Response from Listrak
From within our single platform, our clients execute sophisticated, data-driven campaigns in the email, web, social, mobile, and in-store channels.Read more
Do you offer AI programs?
1 comment
Offical Response from Listrak
Yes; our CRM and multi-channel marketing platform combines AI, self-learning predictive algorithms, and actionable analytics in our Artificial Intelligence...Read more
Do you provide advanced analytics/customer CRM?
1 comment
Offical Response from Listrak
Yes; our marketing CRM platform unifies cross-channel customer data to provide a single source of truth and answers to marketers’ most important questions....Read more
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