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Compare Adobe Advertising Cloud and Google Marketing Platform 
Featured Products
At a Glance
Market Segments
Mid-Market (35.5% of reviews)
Mid-Market (48.4% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Adobe Advertising Cloud
Star Rating
(97)3.7 out of 5
Market Segments
Mid-Market (35.5% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Adobe Advertising CloudGoogle Marketing Platform
Star Rating
(299)4.1 out of 5
Market Segments
Mid-Market (48.4% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Google Marketing PlatformAdobe Advertising Cloud vs Google Marketing Platform
When assessing the two solutions, reviewers found Google Marketing Platform easier to use, set up, and administer. However, reviewers preferred doing business with Adobe Advertising Cloud overall.
- Reviewers felt that Google Marketing Platform meets the needs of their business better than Adobe Advertising Cloud.
- When comparing quality of ongoing product support, reviewers felt that Adobe Advertising Cloud is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Google Marketing Platform over Adobe Advertising Cloud.
Pricing
Entry-Level Pricing
Adobe Advertising Cloud
No pricing availableGoogle Marketing Platform
No pricing availableFree Trial
Adobe Advertising Cloud
No trial information availableGoogle Marketing Platform
No trial information availableRatings
Meets Requirements
7.6
88
8.5
249
Ease of Use
6.8
86
7.9
248
Ease of Setup
6.2
46
7.3
129
Ease of Admin
7.2
48
7.7
120
Quality of Support
7.5
83
6.9
227
Has the product been a good partner in doing business?
7.7
49
7.6
121
Product Direction (% positive)
7.2
88
8.1
246
Features by Category
Channel Functionality
7.8
34
8.5
167
Platform Interoperability
8.3
6
7.2
10
Agentic AI - Display Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.1
53
|
Verified
8.3
181
|
Verified
8.2
51
|
Verified
8.1
177
|
Verified
7.6
48
|
Verified
8.3
156
|
Verified
7.8
46
|
Verified
7.7
150
|
Verified
8.0
47
|
Verified
7.9
154
|
Verified
7.7
27
7.8
142
|
Verified
7.7
38
|
Verified
7.6
129
|
Verified
8.1
27
8.4
73
8.0
48
|
Verified
8.1
69
8.0
48
|
Verified
7.7
149
|
Verified
7.5
40
|
Verified
7.9
141
|
Verified
9.0
10
|
Verified
7.0
39
8.8
10
|
Verified
7.6
94
|
Verified
Targeting
8.2
50
|
Verified
8.5
160
|
Verified
7.8
47
|
Verified
8.4
150
|
Verified
7.9
44
|
Verified
8.2
150
|
Verified
7.7
32
8.1
69
Platform
7.8
37
|
Verified
8.0
55
8.2
49
|
Verified
8.1
164
|
Verified
8.0
51
|
Verified
8.3
159
|
Verified
7.5
52
|
Verified
8.4
169
|
Verified
7.9
46
|
Verified
8.4
145
|
Verified
8.2
51
|
Verified
7.6
152
|
Verified
8.0
42
|
Verified
7.9
152
|
Verified
7.9
38
|
Verified
8.1
117
|
Verified
8.0
45
|
Verified
7.7
136
|
Verified
Campaign Management & Optimization
7.9
54
8.2
89
7.4
51
7.9
86
7.0
46
7.9
84
7.2
39
8.2
83
7.4
43
7.4
68
7.8
51
7.6
82
7.2
49
8.2
88
6.4
40
6.6
61
6.9
42
7.8
78
7.5
30
8.0
68
8.0
52
8.0
91
Analytics & Administration
7.9
55
8.9
97
7.5
51
8.4
94
8.0
55
8.5
98
Platform
7.4
39
8.1
72
8.0
44
8.1
83
7.6
48
8.0
85
7.6
49
8.5
90
7.3
53
8.5
98
7.7
47
8.6
87
7.4
45
8.4
85
7.5
37
8.2
68
Authoring Tools
8.5
8
Not enough data
7.9
8
Not enough data
8.5
8
Not enough data
7.9
8
Not enough data
Agentic AI - Creative Management Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Testing Tools
7.9
8
Not enough data
8.5
8
Not enough data
Publishing Tools
7.9
8
Not enough data
8.3
8
Not enough data
9.2
8
Not enough data
Platform Interoperability
Not enough data
7.8
6
Mobile Functionality
Not enough data
7.7
119
Agentic AI - Mobile Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.1
53
|
Verified
8.3
181
|
Verified
8.2
51
|
Verified
8.1
177
|
Verified
7.6
48
|
Verified
8.3
156
|
Verified
7.8
46
|
Verified
7.7
150
|
Verified
8.0
47
|
Verified
7.9
154
|
Verified
7.7
27
7.8
142
|
Verified
7.7
38
|
Verified
7.6
129
|
Verified
8.1
27
8.4
73
8.0
48
|
Verified
8.1
69
8.0
48
|
Verified
7.7
149
|
Verified
7.5
40
|
Verified
7.9
141
|
Verified
9.0
10
|
Verified
7.0
39
8.8
10
|
Verified
7.6
94
|
Verified
Targeting
8.2
50
|
Verified
8.5
160
|
Verified
7.8
47
|
Verified
8.4
150
|
Verified
7.9
44
|
Verified
8.2
150
|
Verified
7.7
32
8.1
69
Mobile
Not enough data
7.7
112
9.0
10
|
Verified
7.0
39
8.8
10
|
Verified
7.6
94
|
Verified
Platform
7.8
37
|
Verified
8.0
55
8.2
49
|
Verified
8.1
164
|
Verified
8.0
51
|
Verified
8.3
159
|
Verified
7.5
52
|
Verified
8.4
169
|
Verified
7.9
46
|
Verified
8.4
145
|
Verified
8.2
51
|
Verified
7.6
152
|
Verified
8.0
42
|
Verified
7.9
152
|
Verified
7.9
38
|
Verified
8.1
117
|
Verified
8.0
45
|
Verified
7.7
136
|
Verified
Platform Interoperability
Not enough data
7.8
6
Video Functionality
Not enough data
7.9
99
Agentic AI - Video Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.1
53
|
Verified
8.3
181
|
Verified
8.2
51
|
Verified
8.1
177
|
Verified
7.6
48
|
Verified
8.3
156
|
Verified
7.8
46
|
Verified
7.7
150
|
Verified
8.0
47
|
Verified
7.9
154
|
Verified
7.7
27
7.8
142
|
Verified
7.7
38
|
Verified
7.6
129
|
Verified
8.1
27
8.4
73
8.0
48
|
Verified
8.1
69
8.0
48
|
Verified
7.7
149
|
Verified
7.5
40
|
Verified
7.9
141
|
Verified
9.0
10
|
Verified
7.0
39
8.8
10
|
Verified
7.6
94
|
Verified
Targeting
8.2
50
|
Verified
8.5
160
|
Verified
7.8
47
|
Verified
8.4
150
|
Verified
7.9
44
|
Verified
8.2
150
|
Verified
7.7
32
8.1
69
Platform
7.8
37
|
Verified
8.0
55
8.2
49
|
Verified
8.1
164
|
Verified
8.0
51
|
Verified
8.3
159
|
Verified
7.5
52
|
Verified
8.4
169
|
Verified
7.9
46
|
Verified
8.4
145
|
Verified
8.2
51
|
Verified
7.6
152
|
Verified
8.0
42
|
Verified
7.9
152
|
Verified
7.9
38
|
Verified
8.1
117
|
Verified
8.0
45
|
Verified
7.7
136
|
Verified
Platform Interoperability
7.7(won by default)
5
Not enough data
Agentic AI - Social Media Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Social Functionality
Feature Not Available
Not enough data
Campaign Management
8.1
53
|
Verified
8.3(won by 0.2)
181
|
Verified
8.2(won by 0.1)
51
|
Verified
8.1
177
|
Verified
7.6
48
|
Verified
8.3(won by 0.7)
156
|
Verified
7.8(won by 0.1)
46
|
Verified
7.7
150
|
Verified
8.0(won by 0.1)
47
|
Verified
7.9
154
|
Verified
7.7
27
7.8(won by 0.1)
142
|
Verified
7.7(won by 0.1)
38
|
Verified
7.6
129
|
Verified
8.1
27
8.4(won by 0.3)
73
8.0
48
|
Verified
8.1(won by 0.1)
69
8.0(won by 0.3)
48
|
Verified
7.7
149
|
Verified
7.5
40
|
Verified
7.9(won by 0.4)
141
|
Verified
9.0(won by 2.0)
10
|
Verified
7.0
39
8.8(won by 1.2)
10
|
Verified
7.6
94
|
Verified
Targeting
8.2
50
|
Verified
8.5(won by 0.3)
160
|
Verified
7.8
47
|
Verified
8.4(won by 0.6)
150
|
Verified
7.9
44
|
Verified
8.2(won by 0.3)
150
|
Verified
7.7
32
8.1(won by 0.4)
69
Platform
7.8
37
|
Verified
8.0(won by 0.2)
55
8.2(won by 0.1)
49
|
Verified
8.1
164
|
Verified
8.0
51
|
Verified
8.3(won by 0.3)
159
|
Verified
7.5
52
|
Verified
8.4(won by 0.9)
169
|
Verified
7.9
46
|
Verified
8.4(won by 0.5)
145
|
Verified
8.2(won by 0.6)
51
|
Verified
7.6
152
|
Verified
8.0(won by 0.1)
42
|
Verified
7.9
152
|
Verified
7.9
38
|
Verified
8.1(won by 0.2)
117
|
Verified
8.0(won by 0.3)
45
|
Verified
7.7
136
|
Verified
Demand Side Platforms
Not enough data
Not enough data
Agentic AI - Demand Side Platform (DSP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.1
53
|
Verified
8.3
181
|
Verified
8.2
51
|
Verified
8.1
177
|
Verified
7.6
48
|
Verified
8.3
156
|
Verified
7.8
46
|
Verified
7.7
150
|
Verified
8.0
47
|
Verified
7.9
154
|
Verified
7.7
27
7.8
142
|
Verified
7.7
38
|
Verified
7.6
129
|
Verified
8.1
27
8.4
73
8.0
48
|
Verified
8.1
69
8.0
48
|
Verified
7.7
149
|
Verified
7.5
40
|
Verified
7.9
141
|
Verified
9.0
10
|
Verified
7.0
39
8.8
10
|
Verified
7.6
94
|
Verified
Targeting
8.2
50
|
Verified
8.5
160
|
Verified
7.8
47
|
Verified
8.4
150
|
Verified
7.9
44
|
Verified
8.2
150
|
Verified
7.7
32
8.1
69
Demand Side Platforms
Not enough data
8.2
44
|
Verified
Not enough data
7.5
49
|
Verified
Not enough data
7.6
49
|
Verified
Platform
7.8
37
|
Verified
8.0
55
8.2
49
|
Verified
8.1
164
|
Verified
8.0
51
|
Verified
8.3
159
|
Verified
7.5
52
|
Verified
8.4
169
|
Verified
7.9
46
|
Verified
8.4
145
|
Verified
8.2
51
|
Verified
7.6
152
|
Verified
8.0
42
|
Verified
7.9
152
|
Verified
7.9
38
|
Verified
8.1
117
|
Verified
8.0
45
|
Verified
7.7
136
|
Verified
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Native Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Adobe Advertising Cloud and Google Marketing Platform are categorized as Cross-Channel Advertising, Demand Side Platform (DSP), Display Advertising, and Paid Search Advertising
Unique Categories
Adobe Advertising Cloud is categorized as Creative Management Platforms, Native Advertising, and Social Media Advertising
Google Marketing Platform is categorized as Video Advertising and Mobile Advertising
Reviews
Reviewers' Company Size
Adobe Advertising Cloud
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Google Marketing Platform
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
36.6%
Internet
9.7%
Financial Services
4.3%
Computer Software
4.3%
Higher Education
3.2%
Other
41.9%
Marketing and Advertising
54.0%
Internet
6.9%
Computer Software
5.5%
Retail
2.9%
Telecommunications
1.8%
Other
28.8%
Discussions
Adobe Advertising Cloud has no discussions with answers
prototyping ad tool
1 Comment
SL
our website
https://pinterestvideosdownloader.com/pinterest-video-download/Read more
Google Marketing Platform has no more discussions with answers
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