Compare Adobe Advertising Cloud and Celtra 
Featured Products
At a Glance
Market Segments
Mid-Market (35.5% of reviews)
Mid-Market (44.2% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Adobe Advertising Cloud
Star Rating
(97)3.7 out of 5
Market Segments
Mid-Market (35.5% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Adobe Advertising CloudCeltra
Star Rating
(400)4.4 out of 5
Market Segments
Mid-Market (44.2% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about CeltraAdobe Advertising Cloud vs Celtra
When assessing the two solutions, reviewers found Celtra easier to use, set up, and administer. Reviewers also preferred doing business with Celtra overall.
- Reviewers felt that Celtra meets the needs of their business better than Adobe Advertising Cloud.
- When comparing quality of ongoing product support, reviewers felt that Celtra is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Celtra over Adobe Advertising Cloud.
Pricing
Entry-Level Pricing
Adobe Advertising Cloud
No pricing availableCeltra
No pricing availableFree Trial
Adobe Advertising Cloud
No trial information availableCeltra
No trial information availableRatings
Meets Requirements
7.6
88
8.4
279
Ease of Use
6.8
86
8.3
278
Ease of Setup
6.2
46
8.3
120
Ease of Admin
7.2
48
8.3
115
Quality of Support
7.5
83
8.8
268
Has the product been a good partner in doing business?
7.7
49
8.5
115
Product Direction (% positive)
7.2
88
8.1
268
Features by Category
Channel Functionality
7.8
34
8.6
144
Platform Interoperability
8.3
6
8.1
29
Agentic AI - Display Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.1
53
|
Verified
8.4
178
8.2
51
|
Verified
8.0
134
7.6
48
|
Verified
8.4
123
7.8
46
|
Verified
7.9
112
8.0
47
|
Verified
8.1
111
7.7
27
8.1
100
7.7
38
|
Verified
Feature Not Available
8.1
27
8.2
90
8.0
48
|
Verified
Feature Not Available
8.0
48
|
Verified
8.4
136
7.5
40
|
Verified
9.0
170
9.0
10
|
Verified
8.6
115
8.8
10
|
Verified
8.9
157
Targeting
8.2
50
|
Verified
8.7
84
7.8
47
|
Verified
8.5
77
7.9
44
|
Verified
8.4
94
7.7
32
8.5
79
Platform
7.8
37
|
Verified
8.0
93
8.2
49
|
Verified
8.4
133
8.0
51
|
Verified
8.7
149
7.5
52
|
Verified
8.7
162
7.9
46
|
Verified
8.5
118
8.2
51
|
Verified
8.3
143
8.0
42
|
Verified
8.6
147
7.9
38
|
Verified
8.5
117
8.0
45
|
Verified
8.2
104
Campaign Management & Optimization
7.9
54
Not enough data
7.4
51
Not enough data
7.0
46
Not enough data
7.2
39
Not enough data
7.4
43
Not enough data
7.8
51
Not enough data
7.2
49
Not enough data
6.4
40
Not enough data
6.9
42
Not enough data
7.5
30
Not enough data
8.0
52
Not enough data
Analytics & Administration
7.9
55
Not enough data
7.5
51
Not enough data
8.0
55
Not enough data
Platform
7.4
39
Not enough data
8.0
44
Not enough data
7.6
48
Not enough data
7.6
49
Not enough data
7.3
53
Not enough data
7.7
47
Not enough data
7.4
45
Not enough data
7.5
37
Not enough data
Template Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Design & Editing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Ad Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Authoring Tools
8.5
8
8.8
76
7.9
8
8.3
69
8.5
8
8.6
72
7.9
8
8.0
56
Agentic AI - Creative Management Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Testing Tools
7.9
8
8.7
66
8.5
8
8.7
64
Publishing Tools
7.9
8
Feature Not Available
8.3
8
8.6
58
9.2
8
8.8
52
Platform Interoperability
Not enough data
7.7
25
Mobile Functionality
Not enough data
8.7
185
Agentic AI - Mobile Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.1
53
|
Verified
8.4
178
8.2
51
|
Verified
8.0
134
7.6
48
|
Verified
8.4
123
7.8
46
|
Verified
7.9
112
8.0
47
|
Verified
8.1
111
7.7
27
8.1
100
7.7
38
|
Verified
Feature Not Available
8.1
27
8.2
90
8.0
48
|
Verified
Feature Not Available
8.0
48
|
Verified
8.4
136
7.5
40
|
Verified
9.0
170
9.0
10
|
Verified
8.6
115
8.8
10
|
Verified
8.9
157
Targeting
8.2
50
|
Verified
8.7
84
7.8
47
|
Verified
8.5
77
7.9
44
|
Verified
8.4
94
7.7
32
8.5
79
Mobile
Not enough data
8.6
113
9.0
10
|
Verified
8.6
115
8.8
10
|
Verified
8.9
157
Platform
7.8
37
|
Verified
8.0
93
8.2
49
|
Verified
8.4
133
8.0
51
|
Verified
8.7
149
7.5
52
|
Verified
8.7
162
7.9
46
|
Verified
8.5
118
8.2
51
|
Verified
8.3
143
8.0
42
|
Verified
8.6
147
7.9
38
|
Verified
8.5
117
8.0
45
|
Verified
8.2
104
Platform Interoperability
Not enough data
8.2
14
Video Functionality
Not enough data
8.3
46
Agentic AI - Video Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.1
53
|
Verified
8.4
178
8.2
51
|
Verified
8.0
134
7.6
48
|
Verified
8.4
123
7.8
46
|
Verified
7.9
112
8.0
47
|
Verified
8.1
111
7.7
27
8.1
100
7.7
38
|
Verified
Feature Not Available
8.1
27
8.2
90
8.0
48
|
Verified
Feature Not Available
8.0
48
|
Verified
8.4
136
7.5
40
|
Verified
9.0
170
9.0
10
|
Verified
8.6
115
8.8
10
|
Verified
8.9
157
Targeting
8.2
50
|
Verified
8.7
84
7.8
47
|
Verified
8.5
77
7.9
44
|
Verified
8.4
94
7.7
32
8.5
79
Platform
7.8
37
|
Verified
8.0
93
8.2
49
|
Verified
8.4
133
8.0
51
|
Verified
8.7
149
7.5
52
|
Verified
8.7
162
7.9
46
|
Verified
8.5
118
8.2
51
|
Verified
8.3
143
8.0
42
|
Verified
8.6
147
7.9
38
|
Verified
8.5
117
8.0
45
|
Verified
8.2
104
Platform Interoperability
7.7(won by default)
5
Not enough data
Agentic AI - Social Media Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Social Functionality
Feature Not Available
Not enough data
Campaign Management
8.1
53
|
Verified
8.4(won by 0.3)
178
8.2(won by 0.2)
51
|
Verified
8.0
134
7.6
48
|
Verified
8.4(won by 0.8)
123
7.8
46
|
Verified
7.9(won by 0.1)
112
8.0
47
|
Verified
8.1(won by 0.1)
111
7.7
27
8.1(won by 0.4)
100
7.7(won by default)
38
|
Verified
Feature Not Available
8.1
27
8.2(won by 0.1)
90
8.0(won by default)
48
|
Verified
Feature Not Available
8.0
48
|
Verified
8.4(won by 0.4)
136
7.5
40
|
Verified
9.0(won by 1.5)
170
9.0(won by 0.4)
10
|
Verified
8.6
115
8.8
10
|
Verified
8.9(won by 0.1)
157
Targeting
8.2
50
|
Verified
8.7(won by 0.5)
84
7.8
47
|
Verified
8.5(won by 0.7)
77
7.9
44
|
Verified
8.4(won by 0.5)
94
7.7
32
8.5(won by 0.8)
79
Platform
7.8
37
|
Verified
8.0(won by 0.2)
93
8.2
49
|
Verified
8.4(won by 0.2)
133
8.0
51
|
Verified
8.7(won by 0.7)
149
7.5
52
|
Verified
8.7(won by 1.2)
162
7.9
46
|
Verified
8.5(won by 0.6)
118
8.2
51
|
Verified
8.3(won by 0.1)
143
8.0
42
|
Verified
8.6(won by 0.6)
147
7.9
38
|
Verified
8.5(won by 0.6)
117
8.0
45
|
Verified
8.2(won by 0.2)
104
Demand Side Platforms
Not enough data
Not enough data
Agentic AI - Demand Side Platform (DSP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.1
53
|
Verified
8.4
178
8.2
51
|
Verified
8.0
134
7.6
48
|
Verified
8.4
123
7.8
46
|
Verified
7.9
112
8.0
47
|
Verified
8.1
111
7.7
27
8.1
100
7.7
38
|
Verified
Feature Not Available
8.1
27
8.2
90
8.0
48
|
Verified
Feature Not Available
8.0
48
|
Verified
8.4
136
7.5
40
|
Verified
9.0
170
9.0
10
|
Verified
8.6
115
8.8
10
|
Verified
8.9
157
Targeting
8.2
50
|
Verified
8.7
84
7.8
47
|
Verified
8.5
77
7.9
44
|
Verified
8.4
94
7.7
32
8.5
79
Demand Side Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
7.8
37
|
Verified
8.0
93
8.2
49
|
Verified
8.4
133
8.0
51
|
Verified
8.7
149
7.5
52
|
Verified
8.7
162
7.9
46
|
Verified
8.5
118
8.2
51
|
Verified
8.3
143
8.0
42
|
Verified
8.6
147
7.9
38
|
Verified
8.5
117
8.0
45
|
Verified
8.2
104
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Native Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Adobe Advertising Cloud and Celtra are categorized as Creative Management Platforms, Cross-Channel Advertising, and Display Advertising
Unique Categories
Adobe Advertising Cloud is categorized as Native Advertising, Demand Side Platform (DSP), Social Media Advertising, and Paid Search Advertising
Reviews
Reviewers' Company Size
Adobe Advertising Cloud
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Celtra
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
36.6%
Internet
9.7%
Financial Services
4.3%
Computer Software
4.3%
Higher Education
3.2%
Other
41.9%
Marketing and Advertising
48.3%
Media Production
5.1%
Publishing
4.8%
Design
4.3%
Online Media
4.0%
Other
33.5%
Alternatives
Discussions
Adobe Advertising Cloud has no discussions with answers
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