# Adobe Target, Sailthru by Marigold vs Optimizely Web Experimentation Comparison

| | Adobe Target | Sailthru by Marigold | Optimizely Web Experimentation | 
|---|---|---|---|
| **Star Rating** | 4.0 out of 5 | 4.2 out of 5 | 4.2 out of 5 | 
| **Total Reviews** | 70 | 155 | 411 | 
| **Largest Market Segment** | Enterprise (68.2% of reviews) | Mid-Market (59.5% of reviews) | Mid-Market (47.8% of reviews) | 
| **Entry Level Price** | No pricing available | No pricing available | Contact Vendor | 

---
## Top Pros & Cons

### Adobe Target

Pros:
- Personalization (5 reviews)
- A/B Testing (4 reviews)

Cons:
- Learning Curve (4 reviews)
- Difficult Setup (3 reviews)

### Sailthru by Marigold

Pros:
- Automation (2 reviews)
- Automation Features (2 reviews)

Cons:
- Difficult Learning (2 reviews)
- Inadequate Reporting (2 reviews)

### Optimizely Web Experimentation

Pros:
- Ease of Use (31 reviews)
- Experimentation (29 reviews)

Cons:
- Learning Curve (16 reviews)
- Difficult Learning (13 reviews)

---
## Ratings Comparison
| Rating | Adobe Target | Sailthru by Marigold | Optimizely Web Experimentation | 
|---|---|---|---|
  | **Meets Requirements** | 8.3 (49 reviews) | 8.7 (134 reviews) | 8.4 (296 reviews) | 
  | **Ease of Use** | 7.3 (62 reviews) | 8.3 (134 reviews) | 8.1 (309 reviews) | 
  | **Ease of Setup** | 7.0 (35 reviews) | 8.0 (53 reviews) | 8.0 (155 reviews) | 
  | **Ease of Admin** | 7.3 (22 reviews) | 8.5 (54 reviews) | 8.2 (123 reviews) | 
  | **Quality of Support** | 7.3 (49 reviews) | 8.5 (126 reviews) | 8.0 (252 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.0 (22 reviews) | 8.7 (51 reviews) | 7.9 (118 reviews) | 
  | **Product Direction (% positive)** | 8.8 (50 reviews) | 7.6 (130 reviews) | 7.8 (271 reviews) | 

---
## Pricing

### Adobe Target

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

### Sailthru by Marigold

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

### Optimizely Web Experimentation

#### Entry-Level Pricing

Plan: Enterprise

Price: Contact Vendor

Description: Customized For Your Business.



[Learn more about Optimizely Web Experimentation](https://www.g2.com/products/optimizely-web-experimentation/reviews)

#### Free Trial

No

---
## Features Comparison By Category

### Marketing Automation

| Product | Score | Reviews |
|---|---|---|
| **Adobe Target** | N/A | N/A |
| **Sailthru by Marigold** | 8.1/10 | 101 |
| **Optimizely Web Experimentation** | N/A | N/A |

#### Email Marketing

| Feature | Adobe Target | Sailthru by Marigold | Optimizely Web Experimentation | 
|---|---|---|---|
| **Building and Personalizing Emails** | Not enough data | 8.6 (95 reviews) ✓ Verified | Not enough data | 
| **Sending Outbound Emails** | Not enough data | 9.0 (94 reviews) ✓ Verified | Not enough data | 
| **Manage Email Deliverability** | Not enough data | 8.6 (95 reviews) ✓ Verified | Not enough data | 
| **Automated Email Responses** | Not enough data | 8.6 (78 reviews) ✓ Verified | Not enough data | 

#### Online Marketing

| Feature | Adobe Target | Sailthru by Marigold | Optimizely Web Experimentation | 
|---|---|---|---|
| **Landing Pages and Forms** | Not enough data | 7.9 (57 reviews) ✓ Verified | Not enough data | 
| **Dynamic Content** | Not enough data | 8.3 (72 reviews) ✓ Verified | Not enough data | 
| **A/B Testing** | Not enough data | 8.6 (82 reviews) ✓ Verified | Not enough data | 
| **Mobile Optimized** | Not enough data | 8.7 (73 reviews) ✓ Verified | Not enough data | 
| **Search Tracking and Optimization** | Not enough data | 8.1 (12 reviews) | Not enough data | 

#### Lead Management

| Feature | Adobe Target | Sailthru by Marigold | Optimizely Web Experimentation | 
|---|---|---|---|
| **Marketing Lead Database** | Not enough data | 7.9 (22 reviews) ✓ Verified | Not enough data | 
| **Data Quality Management** | Not enough data | 7.7 (37 reviews) ✓ Verified | Not enough data | 
| **Segmentation** | Not enough data | 8.1 (41 reviews) ✓ Verified | Not enough data | 
| **Lead Scoring and Grading** | Not enough data | 7.5 (25 reviews) ✓ Verified | Not enough data | 
| **Lead Nurturing** | Not enough data | 7.8 (30 reviews) ✓ Verified | Not enough data | 
| **Online Behavior Tracking** | Not enough data | 7.7 (35 reviews) ✓ Verified | Not enough data | 
| **Automated Alerts and Tasks** | Not enough data | 8.1 (25 reviews) ✓ Verified | Not enough data | 
| **CRM Lead Integration** | Not enough data | 7.5 (27 reviews) ✓ Verified | Not enough data | 

#### Campaign Management

| Feature | Adobe Target | Sailthru by Marigold | Optimizely Web Experimentation | 
|---|---|---|---|
| **Program Management** | Not enough data | 8.5 (66 reviews) ✓ Verified | Not enough data | 
| **Event / Webinar Marketing** | Not enough data | 7.9 (12 reviews) | Not enough data | 
| **Calendaring** | Not enough data | 9.2 (10 reviews) | Not enough data | 
| **Budgeting** | Not enough data | 8.3 (9 reviews) | Not enough data | 

#### Social

| Feature | Adobe Target | Sailthru by Marigold | Optimizely Web Experimentation | 
|---|---|---|---|
| **Social Listening** | Not enough data | 8.5 (10 reviews) | Not enough data | 
| **Social Sharing** | Not enough data | 8.2 (46 reviews) ✓ Verified | Not enough data | 
| **Social Campaigns** | Not enough data | 7.0 (11 reviews) | Not enough data | 
| **Social Media Engagement** | Not enough data | 8.2 (10 reviews) | Not enough data | 
| **Social Media Advertising** | Not enough data | 7.5 (12 reviews) | Not enough data | 

#### Reporting & Analytics

| Feature | Adobe Target | Sailthru by Marigold | Optimizely Web Experimentation | 
|---|---|---|---|
| **Basic Reporting** | Not enough data | 7.9 (95 reviews) ✓ Verified | Not enough data | 
| **Web Analytics** | Not enough data | 7.8 (74 reviews) ✓ Verified | Not enough data | 
| **ROI Analytics** | Not enough data | 8.0 (57 reviews) ✓ Verified | Not enough data | 
| **Revenue Analytics** | Not enough data | 7.7 (62 reviews) ✓ Verified | Not enough data | 
| **SEO / Keyword Analytics** | Not enough data | 7.7 (13 reviews) | Not enough data | 

#### Platform

| Feature | Adobe Target | Sailthru by Marigold | Optimizely Web Experimentation | 
|---|---|---|---|
| **Customization ** | Not enough data | 7.9 (33 reviews) ✓ Verified | Not enough data | 
| **Workflow Capability** | Not enough data | 7.8 (29 reviews) ✓ Verified | Not enough data | 
| **User, Role, and Access Management** | Not enough data | 8.8 (32 reviews) ✓ Verified | Not enough data | 
| **Internationalization** | Not enough data | Not enough data | Not enough data | 
| **Sandbox / Test Environments** | Not enough data | 7.3 (5 reviews) | Not enough data | 
| **Performance and Reliability** | Not enough data | 8.6 (32 reviews) ✓ Verified | Not enough data | 
| **Output Document Generation** | Not enough data | 8.2 (22 reviews) ✓ Verified | Not enough data | 

#### Agentic AI - Marketing Automation

| Feature | Adobe Target | Sailthru by Marigold | Optimizely Web Experimentation | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | 

#### Integration

| Feature | Adobe Target | Sailthru by Marigold | Optimizely Web Experimentation | 
|---|---|---|---|
| **Data Import & Export Tools** | Not enough data | 8.4 (30 reviews) ✓ Verified | Not enough data | 
| **Integration APIs** | Not enough data | 8.6 (30 reviews) ✓ Verified | Not enough data | 
| **Breadth of Partner Applications** | Not enough data | 7.5 (24 reviews) ✓ Verified | Not enough data | 

### Transactional Email

| Product | Score | Reviews |
|---|---|---|
| **Adobe Target** | N/A | N/A |
| **Sailthru by Marigold** | N/A | N/A |
| **Optimizely Web Experimentation** | N/A | N/A |

#### Administration

| Feature | Adobe Target | Sailthru by Marigold | Optimizely Web Experimentation | 
|---|---|---|---|
| **Template Creation** | Not enough data | Not enough data | Not enough data | 
| **Preset Template Availability** | Not enough data | Not enough data | Not enough data | 
| **Custom Unsubscribe** | Not enough data | Not enough data | Not enough data | 
| **Email Segmentation** | Not enough data | Not enough data | Not enough data | 
| **Detailed Server Logs** | Not enough data | Not enough data | Not enough data | 
| **Notifications** | Not enough data | Not enough data | Not enough data | 

#### Integrations

| Feature | Adobe Target | Sailthru by Marigold | Optimizely Web Experimentation | 
|---|---|---|---|
| **Webhooks** | Not enough data | Not enough data | Not enough data | 
| **Event Tracking API** | Not enough data | Not enough data | Not enough data | 
| **Mail Send API** | Not enough data | Not enough data | Not enough data | 
| **Spam Filter Testing** | Not enough data | Not enough data | Not enough data | 

#### Platform

| Feature | Adobe Target | Sailthru by Marigold | Optimizely Web Experimentation | 
|---|---|---|---|
| **Custom Tracking Domain** | Not enough data | Not enough data | Not enough data | 
| **Multiple Domains** | Not enough data | Not enough data | Not enough data | 
| **Dedicated IP** | Not enough data | Not enough data | Not enough data | 
| **Documentation** | Not enough data | Not enough data | Not enough data | 
| **Sender Reputation Management** | Not enough data | Not enough data | Not enough data | 
| **Tracking & Reporting** | Not enough data | Not enough data | Not enough data | 
| **Enterprise Scalability** | Not enough data | Not enough data | Not enough data | 
| **Performance and Reliability** | Not enough data | Not enough data | Not enough data | 

### Email Deliverability

| Product | Score | Reviews |
|---|---|---|
| **Adobe Target** | N/A | N/A |
| **Sailthru by Marigold** | N/A | N/A |
| **Optimizely Web Experimentation** | N/A | N/A |

#### Diagnosis

| Feature | Adobe Target | Sailthru by Marigold | Optimizely Web Experimentation | 
|---|---|---|---|
| **IP Address ** | Not enough data | Not enough data | Not enough data | 
| **Domains** | Not enough data | Not enough data | Not enough data | 
| **Content ** | Not enough data | Not enough data | Not enough data | 
| **Policy Compliance** | Not enough data | Not enough data | Not enough data | 

#### Tracking

| Feature | Adobe Target | Sailthru by Marigold | Optimizely Web Experimentation | 
|---|---|---|---|
| **Processing Time** | Not enough data | Not enough data | Not enough data | 
| **Placement ** | Not enough data | Not enough data | Not enough data | 
| **Open Rate** | Not enough data | Not enough data | Not enough data | 
| **Time to Open** | Not enough data | Not enough data | Not enough data | 
| **Alerts** | Not enough data | Not enough data | Not enough data | 

#### Reporting

| Feature | Adobe Target | Sailthru by Marigold | Optimizely Web Experimentation | 
|---|---|---|---|
| **Campaign Performance** | Not enough data | Not enough data | Not enough data | 
| **Domain Reputation** | Not enough data | Not enough data | Not enough data | 
| **Brand Reputation** | Not enough data | Not enough data | Not enough data | 
| **Blacklist and Whitelist** | Not enough data | Not enough data | Not enough data | 

#### Agentic AI - Email Deliverability

| Feature | Adobe Target | Sailthru by Marigold | Optimizely Web Experimentation | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | 

### E-Commerce Personalization

| Product | Score | Reviews |
|---|---|---|
| **Adobe Target** | N/A | N/A |
| **Sailthru by Marigold** | N/A | N/A |
| **Optimizely Web Experimentation** | 8.0/10 | 31 |

#### Visitor Behavior

| Feature | Adobe Target | Sailthru by Marigold | Optimizely Web Experimentation | 
|---|---|---|---|
| **Monitoring** | Not enough data | Not enough data | 7.8 (24 reviews) ✓ Verified | 
| **Targeting** | Not enough data | Not enough data | 8.5 (26 reviews) ✓ Verified | 
| **Guided Selling** | Not enough data | Not enough data | 7.6 (22 reviews) ✓ Verified | 

#### Templates

| Feature | Adobe Target | Sailthru by Marigold | Optimizely Web Experimentation | 
|---|---|---|---|
| **Library** | Not enough data | Not enough data | 7.8 (24 reviews) ✓ Verified | 
| **Customization** | Not enough data | Not enough data | 8.3 (23 reviews) ✓ Verified | 
| **Optimization** | Not enough data | Not enough data | 8.4 (24 reviews) ✓ Verified | 

#### Personalization

| Feature | Adobe Target | Sailthru by Marigold | Optimizely Web Experimentation | 
|---|---|---|---|
| **Recommendation** | Not enough data | Not enough data | 7.6 (23 reviews) ✓ Verified | 
| **Content** | Not enough data | Not enough data | 7.7 (26 reviews) ✓ Verified | 
| **Cart Abandonment** | Not enough data | Not enough data | 7.9 (21 reviews) ✓ Verified | 
| **Search** | Not enough data | Not enough data | Feature Not Available | 
| **Personalization Engine** | Not enough data | Not enough data | 7.5 (20 reviews) ✓ Verified | 
| **Product Recommendations** | Not enough data | Not enough data | 7.0 (19 reviews) ✓ Verified | 
| **A/B Testing** | Not enough data | Not enough data | 9.0 (24 reviews) ✓ Verified | 
| **Personalized Messaging** | Not enough data | Not enough data | 8.6 (22 reviews) ✓ Verified | 

#### Multichannel

| Feature | Adobe Target | Sailthru by Marigold | Optimizely Web Experimentation | 
|---|---|---|---|
| **Web** | Not enough data | Not enough data | 8.5 (26 reviews) ✓ Verified | 
| **Email** | Not enough data | Not enough data | 6.9 (20 reviews) ✓ Verified | 
| **Mobile** | Not enough data | Not enough data | 8.9 (25 reviews) ✓ Verified | 

#### Administration 

| Feature | Adobe Target | Sailthru by Marigold | Optimizely Web Experimentation | 
|---|---|---|---|
| **Marketing Campaigns** | Not enough data | Not enough data | 8.0 (22 reviews) ✓ Verified | 
| **Reports & Analytics** | Not enough data | Not enough data | 8.5 (22 reviews) ✓ Verified | 
| **User Data** | Not enough data | Not enough data | 8.2 (22 reviews) ✓ Verified | 
| **Integrations** | Not enough data | Not enough data | 8.1 (23 reviews) ✓ Verified | 

#### Agentic AI - E-Commerce Personalization

| Feature | Adobe Target | Sailthru by Marigold | Optimizely Web Experimentation | 
|---|---|---|---|
| **Natural Language Interaction** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 

### Push Notification

| Product | Score | Reviews |
|---|---|---|
| **Adobe Target** | N/A | N/A |
| **Sailthru by Marigold** | N/A | N/A |
| **Optimizely Web Experimentation** | N/A | N/A |

#### Campaigns

| Feature | Adobe Target | Sailthru by Marigold | Optimizely Web Experimentation | 
|---|---|---|---|
| **Customize** | Not enough data | Not enough data | Not enough data | 
| **Scheduling** | Not enough data | Not enough data | Not enough data | 
| **Retarget** | Not enough data | Not enough data | Not enough data | 
| **Segmentation** | Not enough data | Not enough data | Not enough data | 
| **Triggered Notifications** | Not enough data | Not enough data | Not enough data | 

#### Analytics

| Feature | Adobe Target | Sailthru by Marigold | Optimizely Web Experimentation | 
|---|---|---|---|
| **Campaign Performance** | Not enough data | Not enough data | Not enough data | 
| **Audience Insights** | Not enough data | Not enough data | Not enough data | 

#### Optimization

| Feature | Adobe Target | Sailthru by Marigold | Optimizely Web Experimentation | 
|---|---|---|---|
| **A/B Testing** | Not enough data | Not enough data | Not enough data | 
| **Personalization** | Not enough data | Not enough data | Not enough data | 
| **Rich Notifications** | Not enough data | Not enough data | Not enough data | 
| **Integrations** | Not enough data | Not enough data | Not enough data | 

#### Agentic AI - Push Notification

| Feature | Adobe Target | Sailthru by Marigold | Optimizely Web Experimentation | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 

### Personalization Engines

| Product | Score | Reviews |
|---|---|---|
| **Adobe Target** | N/A | N/A |
| **Sailthru by Marigold** | N/A | N/A |
| **Optimizely Web Experimentation** | 8.0/10 | 24 |

#### Segmentation

| Feature | Adobe Target | Sailthru by Marigold | Optimizely Web Experimentation | 
|---|---|---|---|
| **A/B Testing** | Not enough data | 9.0 (8 reviews) | 8.8 (21 reviews) | 
| **Customer Profiles** | Not enough data | 9.2 (6 reviews) | 8.1 (14 reviews) | 

#### Targeting

| Feature | Adobe Target | Sailthru by Marigold | Optimizely Web Experimentation | 
|---|---|---|---|
| **Behavioral Targeting** | Not enough data | 8.9 (6 reviews) | 7.6 (21 reviews) | 
| **Contextual Targeting** | Not enough data | 9.0 (5 reviews) | 7.8 (20 reviews) | 

#### Triggered Content

| Feature | Adobe Target | Sailthru by Marigold | Optimizely Web Experimentation | 
|---|---|---|---|
| **Geofencing** | Not enough data | 10.0 (5 reviews) | 7.8 (16 reviews) | 
| **Triggered Emails** | Not enough data | 9.6 (9 reviews) | Feature Not Available | 
| **Triggered Messages** | Not enough data | 9.5 (7 reviews) | 7.4 (13 reviews) | 

#### Personalized Content

| Feature | Adobe Target | Sailthru by Marigold | Optimizely Web Experimentation | 
|---|---|---|---|
| **Recommendation Engine** | Not enough data | 8.3 (7 reviews) | 8.0 (15 reviews) | 
| **Personalized Discounts** | Not enough data | Not enough data | 8.1 (16 reviews) | 
| **Website Personalization** | Not enough data | Not enough data | 8.7 (18 reviews) | 

#### Agentic AI - Personalization Engines

| Feature | Adobe Target | Sailthru by Marigold | Optimizely Web Experimentation | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | 

### Email Template Builder

| Product | Score | Reviews |
|---|---|---|
| **Adobe Target** | N/A | N/A |
| **Sailthru by Marigold** | N/A | N/A |
| **Optimizely Web Experimentation** | N/A | N/A |

#### Templates

| Feature | Adobe Target | Sailthru by Marigold | Optimizely Web Experimentation | 
|---|---|---|---|
| **Text and Themes** | Not enough data | Not enough data | Not enough data | 
| **Stock Images** | Not enough data | Not enough data | Not enough data | 
| **Proofing** | Not enough data | Not enough data | Not enough data | 
| **Mobile Responsive** | Not enough data | Not enough data | Not enough data | 

#### Edit

| Feature | Adobe Target | Sailthru by Marigold | Optimizely Web Experimentation | 
|---|---|---|---|
| **Pre-Made** | Not enough data | Not enough data | Not enough data | 
| **Build** | Not enough data | Not enough data | Not enough data | 
| **HTML** | Not enough data | Not enough data | Not enough data | 

#### Logistics

| Feature | Adobe Target | Sailthru by Marigold | Optimizely Web Experimentation | 
|---|---|---|---|
| **Analytics** | Not enough data | Not enough data | Not enough data | 
| **Issues** | Not enough data | Not enough data | Not enough data | 
| **Integrations** | Not enough data | Not enough data | Not enough data | 
| **Shareable Link** | Not enough data | Not enough data | Not enough data | 

#### Generative AI

| Feature | Adobe Target | Sailthru by Marigold | Optimizely Web Experimentation | 
|---|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | Not enough data | 
| **AI Text Summarization** | Not enough data | Not enough data | Not enough data | 

#### Agentic AI - Email Template Builder

| Feature | Adobe Target | Sailthru by Marigold | Optimizely Web Experimentation | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 

### SMS Marketing

| Product | Score | Reviews |
|---|---|---|
| **Adobe Target** | N/A | N/A |
| **Sailthru by Marigold** | N/A | N/A |
| **Optimizely Web Experimentation** | N/A | N/A |

#### Text Messaging

| Feature | Adobe Target | Sailthru by Marigold | Optimizely Web Experimentation | 
|---|---|---|---|
| **Bulk SMS** | Not enough data | Not enough data | Not enough data | 
| **Two-Way Text Messaging** | Not enough data | Not enough data | Not enough data | 
| **Text Scheduler** | Not enough data | Not enough data | Not enough data | 
| **Automatic Replies** | Not enough data | Not enough data | Not enough data | 
| **Automatic URL Shortening** | Not enough data | Not enough data | Not enough data | 
| **MMS Marketing** | Not enough data | Not enough data | Not enough data | 
| **Personalization** | Not enough data | Not enough data | Not enough data | 
| **Transactional SMS** | Not enough data | Not enough data | Not enough data | 

#### SMS Platform

| Feature | Adobe Target | Sailthru by Marigold | Optimizely Web Experimentation | 
|---|---|---|---|
| **Reporting** | Not enough data | Not enough data | Not enough data | 
| **Automation** | Not enough data | Not enough data | Not enough data | 
| **White Label** | Not enough data | Not enough data | Not enough data | 
| **Text-to-Landline** | Not enough data | Not enough data | Not enough data | 
| **Short Codes** | Not enough data | Not enough data | Not enough data | 
| **API Integration** | Not enough data | Not enough data | Not enough data | 

#### Agentic AI - SMS Marketing

| Feature | Adobe Target | Sailthru by Marigold | Optimizely Web Experimentation | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | 

### Email Testing

| Product | Score | Reviews |
|---|---|---|
| **Adobe Target** | N/A | N/A |
| **Sailthru by Marigold** | N/A | N/A |
| **Optimizely Web Experimentation** | N/A | N/A |

#### Platform Basics

| Feature | Adobe Target | Sailthru by Marigold | Optimizely Web Experimentation | 
|---|---|---|---|
| **Editing Platform** | Not enough data | Not enough data | Not enough data | 
| **Spam Filter Testing** | Not enough data | Not enough data | Not enough data | 
| **A/B Testing** | Not enough data | Not enough data | Not enough data | 
| **Deliverability Testing** | Not enough data | Not enough data | Not enough data | 
| **Design Testing** | Not enough data | Not enough data | Not enough data | 

#### Platform Data

| Feature | Adobe Target | Sailthru by Marigold | Optimizely Web Experimentation | 
|---|---|---|---|
| **Performance** | Not enough data | Not enough data | Not enough data | 
| **Dashboard** | Not enough data | Not enough data | Not enough data | 
| **Analytics** | Not enough data | Not enough data | Not enough data | 

#### Agentic AI - Email Testing

| Feature | Adobe Target | Sailthru by Marigold | Optimizely Web Experimentation | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | 

### Customer Data Platform (CDP)

| Product | Score | Reviews |
|---|---|---|
| **Adobe Target** | N/A | N/A |
| **Sailthru by Marigold** | N/A | N/A |
| **Optimizely Web Experimentation** | 8.2/10 | 6 |

#### Data Sourcing

| Feature | Adobe Target | Sailthru by Marigold | Optimizely Web Experimentation | 
|---|---|---|---|
| **Data Enrichment** | Not enough data | Not enough data | 9.3 (5 reviews) | 
| **Expandability** | Not enough data | Not enough data | 8.0 (5 reviews) | 
| **Content Marketing** | Not enough data | Not enough data | Not enough data | 
| **Multiple Devices** | Not enough data | Not enough data | 7.2 (6 reviews) | 

#### Intelligence

| Feature | Adobe Target | Sailthru by Marigold | Optimizely Web Experimentation | 
|---|---|---|---|
| **Marketing Metrics** | Not enough data | Not enough data | Not enough data | 
| **Predictive Modeling** | Not enough data | Not enough data | Not enough data | 
| **Recommendation Engine** | Not enough data | Not enough data | Not enough data | 

### Customer Journey Mapping

| Product | Score | Reviews |
|---|---|---|
| **Adobe Target** | N/A | N/A |
| **Sailthru by Marigold** | N/A | N/A |
| **Optimizely Web Experimentation** | N/A | N/A |

#### Platform Basics

| Feature | Adobe Target | Sailthru by Marigold | Optimizely Web Experimentation | 
|---|---|---|---|
| **Templates** | Not enough data | Not enough data | Not enough data | 
| **Exporting** | Not enough data | Not enough data | Not enough data | 
| **Multi-user Access and Collaboration** | Not enough data | Not enough data | Not enough data | 
| **Multiple Personas** | Not enough data | Not enough data | Not enough data | 
| **Data Analytics ** | Not enough data | Not enough data | Not enough data | 

#### Agentic AI - Customer Journey Mapping

| Feature | Adobe Target | Sailthru by Marigold | Optimizely Web Experimentation | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 

### Pop-Up Builder

| Product | Score | Reviews |
|---|---|---|
| **Adobe Target** | N/A | N/A |
| **Sailthru by Marigold** | N/A | N/A |
| **Optimizely Web Experimentation** | N/A | N/A |

#### Design and Customization

| Feature | Adobe Target | Sailthru by Marigold | Optimizely Web Experimentation | 
|---|---|---|---|
| **Pre-Designed Templates** | Not enough data | Not enough data | Not enough data | 
| **Pop-Up Types** | Not enough data | Not enough data | Not enough data | 
| **No-Code Customization** | Not enough data | Not enough data | Not enough data | 
| **Mobile Optimized** | Not enough data | Not enough data | Not enough data | 

#### Campaigns

| Feature | Adobe Target | Sailthru by Marigold | Optimizely Web Experimentation | 
|---|---|---|---|
| **Targeting** | Not enough data | Not enough data | Not enough data | 
| **Triggered Campaigns** | Not enough data | Not enough data | Not enough data | 
| **A/B Testing** | Not enough data | Not enough data | Not enough data | 
| **Analytics** | Not enough data | Not enough data | Not enough data | 

#### Integrations

| Feature | Adobe Target | Sailthru by Marigold | Optimizely Web Experimentation | 
|---|---|---|---|
| **CRM/Email Integrations** | Not enough data | Not enough data | Not enough data | 
| **WCM Integrations** | Not enough data | Not enough data | Not enough data | 
| **E-Commerce Integrations** | Not enough data | Not enough data | Not enough data | 
| **Social Media Integrations** | Not enough data | Not enough data | Not enough data | 

#### Generative AI

| Feature | Adobe Target | Sailthru by Marigold | Optimizely Web Experimentation | 
|---|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | Not enough data | 

#### Agentic AI - Vulnerability Scanner

| Feature | Adobe Target | Sailthru by Marigold | Optimizely Web Experimentation | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 

### Feature Management

| Product | Score | Reviews |
|---|---|---|
| **Adobe Target** | N/A | N/A |
| **Sailthru by Marigold** | N/A | N/A |
| **Optimizely Web Experimentation** | 8.1/10 | 29 |

#### Management

| Feature | Adobe Target | Sailthru by Marigold | Optimizely Web Experimentation | 
|---|---|---|---|
| **Flag Management** | Not enough data | Not enough data | 8.3 (24 reviews) | 
| **Rollout & Rollback Control** | Not enough data | Not enough data | 8.3 (25 reviews) | 
| **Monitoring** | Not enough data | Not enough data | 8.0 (23 reviews) | 

#### Functionality

| Feature | Adobe Target | Sailthru by Marigold | Optimizely Web Experimentation | 
|---|---|---|---|
| **Multi-Environment Control** | Not enough data | Not enough data | 8.0 (25 reviews) | 
| **Feature Testing** | Not enough data | Not enough data | 8.5 (26 reviews) | 
| **Low-Code Interface** | Not enough data | Not enough data | 7.6 (26 reviews) | 

### Landing Page Builders

| Product | Score | Reviews |
|---|---|---|
| **Adobe Target** | N/A | N/A |
| **Sailthru by Marigold** | N/A | N/A |
| **Optimizely Web Experimentation** | N/A | N/A |

#### Page Customization

| Feature | Adobe Target | Sailthru by Marigold | Optimizely Web Experimentation | 
|---|---|---|---|
| **Drag and Drop** | Not enough data | Not enough data | Not enough data | 
| **Templates** | Not enough data | Not enough data | Not enough data | 
| **Advanced Customization** | Not enough data | Not enough data | Not enough data | 
| **Content Library** | Not enough data | Not enough data | Not enough data | 

#### Page Optimization

| Feature | Adobe Target | Sailthru by Marigold | Optimizely Web Experimentation | 
|---|---|---|---|
| **A/B Testing** | Not enough data | Not enough data | Not enough data | 
| **Mobile Responsive** | Not enough data | Not enough data | Not enough data | 
| **Web Analytics** | Not enough data | Not enough data | Not enough data | 
| **SEO** | Not enough data | Not enough data | Not enough data | 

#### Integrations

| Feature | Adobe Target | Sailthru by Marigold | Optimizely Web Experimentation | 
|---|---|---|---|
| **E-Commerce Integration** | Not enough data | Not enough data | Not enough data | 
| **Email Marketing Integration** | Not enough data | Not enough data | Not enough data | 
| **Domain Integration** | Not enough data | Not enough data | Not enough data | 

#### Generative AI

| Feature | Adobe Target | Sailthru by Marigold | Optimizely Web Experimentation | 
|---|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | Not enough data | 

#### Agentic AI - Landing Page Builders

| Feature | Adobe Target | Sailthru by Marigold | Optimizely Web Experimentation | 
|---|---|---|---|
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 

### A/B Testing

| Product | Score | Reviews |
|---|---|---|
| **Adobe Target** | 7.7/10 | 19 |
| **Sailthru by Marigold** | N/A | N/A |
| **Optimizely Web Experimentation** | 7.6/10 | 73 |

#### Computing

| Feature | Adobe Target | Sailthru by Marigold | Optimizely Web Experimentation | 
|---|---|---|---|
| **WYSIWYG** | 7.6 (13 reviews) | Not enough data | 7.9 (67 reviews) | 
| **AI/Machine Learning** | 7.9 (15 reviews) | Not enough data | 6.4 (61 reviews) | 
| **Little to No Coding** | 7.4 (14 reviews) | Not enough data | 7.0 (73 reviews) | 

#### Experimental Design

| Feature | Adobe Target | Sailthru by Marigold | Optimizely Web Experimentation | 
|---|---|---|---|
| **Multivariate testing capacities** | 7.9 (15 reviews) | Not enough data | 8.4 (70 reviews) | 
| **Concurrent Testing** | 8.2 (14 reviews) | Not enough data | 8.7 (69 reviews) | 
| **Mobile Testing** | 8.2 (13 reviews) | Not enough data | 8.7 (69 reviews) | 

#### Analytics

| Feature | Adobe Target | Sailthru by Marigold | Optimizely Web Experimentation | 
|---|---|---|---|
| **Reporting and Analytics** | 7.4 (18 reviews) | Not enough data | 8.2 (69 reviews) | 
| **Heatmaps** | 6.7 (12 reviews) | Not enough data | 5.8 (62 reviews) | 

#### Agentic AI - A/B Testing

| Feature | Adobe Target | Sailthru by Marigold | Optimizely Web Experimentation | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 

### Personalization

| Product | Score | Reviews |
|---|---|---|
| **Adobe Target** | N/A | N/A |
| **Sailthru by Marigold** | N/A | N/A |
| **Optimizely Web Experimentation** | N/A | N/A |

#### Agentic AI - Personalization

| Feature | Adobe Target | Sailthru by Marigold | Optimizely Web Experimentation | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | 

### Mobile Marketing

| Product | Score | Reviews |
|---|---|---|
| **Adobe Target** | N/A | N/A |
| **Sailthru by Marigold** | 8.6/10 | 18 |
| **Optimizely Web Experimentation** | N/A | N/A |

#### Analysis

| Feature | Adobe Target | Sailthru by Marigold | Optimizely Web Experimentation | 
|---|---|---|---|
| **Application Attribution** | Not enough data | 8.3 (9 reviews) ✓ Verified | Not enough data | 
| **Campaign Analysis** | Not enough data | 8.6 (13 reviews) | Not enough data | 
| **Uninstall Tracking** | Not enough data | 8.3 (6 reviews) ✓ Verified | Not enough data | 
| **Custom Dashboards** | Not enough data | 9.0 (7 reviews) ✓ Verified | Not enough data | 

#### Campaigns

| Feature | Adobe Target | Sailthru by Marigold | Optimizely Web Experimentation | 
|---|---|---|---|
| **Proximity Marketing** | Not enough data | 8.1 (9 reviews) | Not enough data | 
| **Push Notifications** | Not enough data | 8.5 (9 reviews) ✓ Verified | Not enough data | 
| **Bulk SMS** | Not enough data | 8.9 (6 reviews) ✓ Verified | Not enough data | 
| **Two-Way Text Messaging** | Not enough data | 9.0 (5 reviews) ✓ Verified | Not enough data | 
| **Email Campaigns** | Not enough data | 9.2 (12 reviews) ✓ Verified | Not enough data | 
| **Audience Segmentation** | Not enough data | 8.3 (10 reviews) ✓ Verified | Not enough data | 

#### Engagement

| Feature | Adobe Target | Sailthru by Marigold | Optimizely Web Experimentation | 
|---|---|---|---|
| **Coupons and Promotions** | Not enough data | 8.5 (11 reviews) ✓ Verified | Not enough data | 

#### Platform

| Feature | Adobe Target | Sailthru by Marigold | Optimizely Web Experimentation | 
|---|---|---|---|
| **Optimization** | Not enough data | 8.3 (13 reviews) ✓ Verified | Not enough data | 
| **Integrations - Mobile Marketing** | Not enough data | 7.9 (12 reviews) ✓ Verified | Not enough data | 
| **Internationalization** | Not enough data | 9.2 (12 reviews) ✓ Verified | Not enough data | 

#### Agentic AI - Mobile Marketing

| Feature | Adobe Target | Sailthru by Marigold | Optimizely Web Experimentation | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | 

### Mobile App Optimization

| Product | Score | Reviews |
|---|---|---|
| **Adobe Target** | 7.8/10 | 17 |
| **Sailthru by Marigold** | N/A | N/A |
| **Optimizely Web Experimentation** | N/A | N/A |

#### Variation Testing

| Feature | Adobe Target | Sailthru by Marigold | Optimizely Web Experimentation | 
|---|---|---|---|
| **A/B Testing** | 8.7 (13 reviews) | Not enough data | Not enough data | 
| **WYSIWYG Editor** | 6.8 (11 reviews) | Not enough data | Not enough data | 
| **Conversion Goal** | 8.2 (15 reviews) | Not enough data | Not enough data | 
| **Percentage of Traffic** | 8.1 (15 reviews) | Not enough data | Not enough data | 
| **Confidence Level** | 7.8 (15 reviews) | Not enough data | Not enough data | 
| **Multivariant Testing** | 7.4 (14 reviews) | Not enough data | Not enough data | 

#### Reporting

| Feature | Adobe Target | Sailthru by Marigold | Optimizely Web Experimentation | 
|---|---|---|---|
| **Segmentation** | 7.6 (15 reviews) | Not enough data | Not enough data | 
| **Reports and Dashboards** | 7.8 (15 reviews) | Not enough data | Not enough data | 

#### Personalization

| Feature | Adobe Target | Sailthru by Marigold | Optimizely Web Experimentation | 
|---|---|---|---|
| **Standard Targeting** | 8.3 (14 reviews) | Not enough data | Not enough data | 
| **Custom Targeting** | 7.9 (14 reviews) | Not enough data | Not enough data | 
| **Data Segmentation** | 8.0 (5 reviews) | Not enough data | Not enough data | 

#### Administration

| Feature | Adobe Target | Sailthru by Marigold | Optimizely Web Experimentation | 
|---|---|---|---|
| **API / Integrations** | 7.8 (12 reviews) | Not enough data | Not enough data | 
| **QA Testing** | 8.1 (13 reviews) | Not enough data | Not enough data | 
| **Performance and Reliability** | 7.5 (14 reviews) | Not enough data | Not enough data | 
| **User, Role, and Access Management** | 7.6 (13 reviews) | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (1):** [Personalization Software](https://www.g2.com/categories/personalization)

**Unique to Adobe Target (2):** [Mobile App Optimization Software](https://www.g2.com/categories/mobile-app-optimization), [A/B Testing Tools](https://www.g2.com/categories/a-b-testing-tools)

**Unique to Sailthru by Marigold (12):** [Customer Journey Mapping Tools](https://www.g2.com/categories/customer-journey-mapping), [Email Testing Software](https://www.g2.com/categories/email-testing), [SMS Marketing Software](https://www.g2.com/categories/sms-marketing), [Email Template Builder Software](https://www.g2.com/categories/email-template-builder), [Personalization Engines](https://www.g2.com/categories/personalization-engines), [Push Notification Software](https://www.g2.com/categories/push-notification), [Email Deliverability Tools](https://www.g2.com/categories/email-deliverability), [Transactional Email Software](https://www.g2.com/categories/transactional-email), [Mobile Marketing Software](https://www.g2.com/categories/mobile-marketing), [Marketing Automation Software](https://www.g2.com/categories/marketing-automation), [Landing Page Builders](https://www.g2.com/categories/landing-page-builders), [Pop-Up Builder Software](https://www.g2.com/categories/pop-up-builder)

**Unique to Optimizely Web Experimentation (6):** [Feature Management Software](https://www.g2.com/categories/feature-management), [Personalization Engines](https://www.g2.com/categories/personalization-engines), [E-Commerce Personalization Software](https://www.g2.com/categories/e-commerce-personalization), [Customer Data Platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp), [A/B Testing Tools](https://www.g2.com/categories/a-b-testing-tools), [Configuration Management Tools](https://www.g2.com/categories/configuration-management)


---
## Reviewer Demographics

### By Company Size

| Segment | Adobe Target | Sailthru by Marigold | Optimizely Web Experimentation | 
|---|---|---|---|
| **Small-Business** | 18.2% | 20.9% | 21.1% | 
| **Mid-Market** | 13.6% | 59.5% | 47.8% | 
| **Enterprise** | 68.2% | 19.6% | 31.0% | 

### By Industry

#### Adobe Target

- **Marketing and Advertising:** 17.9%
- **Information Technology and Services:** 17.9%
- **Computer Software:** 11.9%
- **Financial Services:** 9.0%
- **Retail:** 7.5%
- **Telecommunications:** 3.0%
- **Design:** 3.0%
- **Insurance:** 3.0%
- **Entertainment:** 3.0%
- **Banking:** 1.5%
- **Other:** 22.4%

#### Sailthru by Marigold

- **Retail:** 12.5%
- **Publishing:** 12.5%
- **Marketing and Advertising:** 8.6%
- **Media Production:** 7.9%
- **Apparel & Fashion:** 7.2%
- **Consumer Goods:** 6.6%
- **Internet:** 6.6%
- **Online Media:** 6.6%
- **Newspapers:** 4.6%
- **Entertainment:** 4.6%
- **Other:** 22.4%

#### Optimizely Web Experimentation

- **Computer Software:** 11.1%
- **Information Technology and Services:** 9.3%
- **Financial Services:** 9.1%
- **Marketing and Advertising:** 8.1%
- **Retail:** 8.1%
- **Internet:** 5.0%
- **Health, Wellness and Fitness:** 3.3%
- **Higher Education:** 2.8%
- **Leisure, Travel & Tourism:** 2.3%
- **Insurance:** 2.0%
- **Other:** 39.0%

---
## Alternatives

### Alternatives to Adobe Target

- [VWO Testing](https://www.g2.com/products/wingify-vwo-testing/reviews) — 4.4/5 stars (928 reviews)
- [AB Tasty](https://www.g2.com/products/ab-tasty/reviews) — 4.4/5 stars (409 reviews)
- [Dynamic Yield](https://www.g2.com/products/dynamic-yield/reviews) — 4.5/5 stars (157 reviews)
- [Insider One](https://www.g2.com/products/insider-one/reviews) — 4.8/5 stars (1353 reviews)
- [LaunchDarkly](https://www.g2.com/products/launchdarkly/reviews) — 4.5/5 stars (716 reviews)
- [Monetate](https://www.g2.com/products/monetate/reviews) — 4.1/5 stars (130 reviews)
- [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) — 4.6/5 stars (765 reviews)
- [MoEngage](https://www.g2.com/products/moengage/reviews) — 4.5/5 stars (523 reviews)
- [Braze](https://www.g2.com/products/braze/reviews) — 4.5/5 stars (1680 reviews)
- [CleverTap](https://www.g2.com/products/clevertap/reviews) — 4.6/5 stars (651 reviews)

### Alternatives to Sailthru by Marigold

- [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) — 4.0/5 stars (4460 reviews)
- [Campaign Monitor](https://www.g2.com/products/campaign-monitor/reviews) — 4.1/5 stars (722 reviews)
- [Dotdigital](https://www.g2.com/products/dotdigital/reviews) — 4.4/5 stars (1199 reviews)
- [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — 4.6/5 stars (1348 reviews)
- [Iterable](https://www.g2.com/products/iterable/reviews) — 4.4/5 stars (824 reviews)
- [Braze](https://www.g2.com/products/braze/reviews) — 4.5/5 stars (1680 reviews)
- [Intuit Mailchimp Email Marketing](https://www.g2.com/products/intuit-mailchimp-email-marketing/reviews) — 4.3/5 stars (12957 reviews)
- [Brevo Marketing Platform](https://www.g2.com/products/brevo-marketing-platform/reviews) — 4.5/5 stars (2561 reviews)
- [GetResponse](https://www.g2.com/products/getresponse/reviews) — 4.3/5 stars (1120 reviews)
- [Emma](https://www.g2.com/products/emma/reviews) — 4.0/5 stars (555 reviews)

### Alternatives to Optimizely Web Experimentation

- [VWO Testing](https://www.g2.com/products/wingify-vwo-testing/reviews) — 4.4/5 stars (928 reviews)
- [AB Tasty](https://www.g2.com/products/ab-tasty/reviews) — 4.4/5 stars (409 reviews)
- [Insider One](https://www.g2.com/products/insider-one/reviews) — 4.8/5 stars (1353 reviews)
- [Kameleoon](https://www.g2.com/products/kameleoon/reviews) — 4.6/5 stars (137 reviews)
- [Dynamic Yield](https://www.g2.com/products/dynamic-yield/reviews) — 4.5/5 stars (157 reviews)
- [Monetate](https://www.g2.com/products/monetate/reviews) — 4.1/5 stars (130 reviews)
- [SiteSpect](https://www.g2.com/products/sitespect/reviews) — 4.4/5 stars (60 reviews)
- [Webtrends Optimize](https://www.g2.com/products/webtrends-optimize/reviews) — 4.8/5 stars (217 reviews)
- [LaunchDarkly](https://www.g2.com/products/launchdarkly/reviews) — 4.5/5 stars (716 reviews)
- [Instapage](https://www.g2.com/products/instapage/reviews) — 4.3/5 stars (521 reviews)

---
## Top Discussions

### Adobe Target

No discussions available for this product.

### Sailthru by Marigold

No discussions available for this product.

### Optimizely Web Experimentation

- Title: [What are some ways that I can use A/B testing?](https://www.g2.com/discussions/a-b-testing-ideas) — 1 comment, 2 upvotes *(includes official response)*
  > **Top comment:** "The following is a list of ideas to get you started with testing. A/B testing best practices for what to test can vary by industry, so the ideas are broken..."
- Title: [How does A/B Testing work?](https://www.g2.com/discussions/how-a-b-testing-works) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "In an A/B test, you take a webpage or app screen and modify it to create a second version of the same page. This change can be as simple as a single headline..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/adobe-adobe-target-vs-sailthru-by-marigold-vs-optimizely-web-experimentation)