Compare Adobe Target and Sailthru by Marigold 
At a Glance
Market Segments
Enterprise (67.7% of reviews)
Mid-Market (59.5% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Adobe Target
Star Rating
(69)4.1 out of 5
Market Segments
Enterprise (67.7% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Adobe TargetSailthru by Marigold
Star Rating
(155)4.2 out of 5
Market Segments
Mid-Market (59.5% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Sailthru by MarigoldAdobe Target vs Sailthru by Marigold
When assessing the two solutions, reviewers found Sailthru by Marigold easier to use, set up, and administer. Reviewers also preferred doing business with Sailthru by Marigold overall.
- Reviewers felt that Sailthru by Marigold meets the needs of their business better than Adobe Target.
- When comparing quality of ongoing product support, reviewers felt that Sailthru by Marigold is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Adobe Target over Sailthru by Marigold.
Pricing
Entry-Level Pricing
Adobe Target
No pricing availableSailthru by Marigold
No pricing availableFree Trial
Adobe Target
No trial information availableSailthru by Marigold
No trial information availableRatings
Meets Requirements
8.5
48
8.7
134
Ease of Use
7.4
61
8.3
134
Ease of Setup
7.3
34
8.0
53
Ease of Admin
7.3
22
8.5
54
Quality of Support
7.4
48
8.5
126
Has the product been a good partner in doing business?
8.0
22
8.7
51
Product Direction (% positive)
9.0
49
7.6
130
Features by Category
Email Marketing
Not enough data
8.6
95
|
Verified
Not enough data
9.0
94
|
Verified
Not enough data
8.6
95
|
Verified
Not enough data
8.6
78
|
Verified
Online Marketing
Not enough data
7.9
57
|
Verified
Not enough data
8.3
72
|
Verified
Not enough data
8.6
82
|
Verified
Not enough data
8.7
73
|
Verified
Not enough data
8.1
12
Lead Management
Not enough data
7.9
22
|
Verified
Not enough data
7.7
37
|
Verified
Not enough data
8.1
41
|
Verified
Not enough data
7.5
25
|
Verified
Not enough data
7.8
30
|
Verified
Not enough data
7.7
35
|
Verified
Not enough data
8.1
25
|
Verified
Not enough data
7.5
27
|
Verified
Campaign Management
Not enough data
8.5
66
|
Verified
Not enough data
7.9
12
Not enough data
9.2
10
Not enough data
8.3
9
Social
Not enough data
8.5
10
Not enough data
8.2
46
|
Verified
Not enough data
7.0
11
Not enough data
8.2
10
Not enough data
7.5
12
Reporting & Analytics
Not enough data
7.9
95
|
Verified
Not enough data
7.8
74
|
Verified
Not enough data
8.0
57
|
Verified
Not enough data
7.7
62
|
Verified
Not enough data
7.7
13
Platform
Not enough data
7.9
33
|
Verified
Not enough data
7.8
29
|
Verified
Not enough data
8.8
32
|
Verified
Not enough data
Not enough data
Not enough data
7.3
5
Not enough data
8.6
32
|
Verified
Not enough data
8.2
22
|
Verified
Agentic AI - Marketing Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
Not enough data
8.4
30
|
Verified
Not enough data
8.6
30
|
Verified
Not enough data
7.5
24
|
Verified
Administration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Diagnosis
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Tracking
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reporting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Email Deliverability
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaigns
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Push Notification
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Segmentation
Not enough data
9.0
8
Not enough data
9.2
6
Targeting
Not enough data
8.9
6
Not enough data
9.0
5
Triggered Content
Not enough data
10.0
5
Not enough data
9.6
9
Not enough data
9.5
7
Personalized Content
Not enough data
8.3
7
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Edit
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Email Template Builder
Not enough data
Not enough data
Not enough data
Not enough data
Text Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
SMS Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - SMS Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Email Testing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Customer Journey Mapping
Not enough data
Not enough data
Design and Customization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaigns
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Agentic AI - Vulnerability Scanner
Not enough data
Not enough data
Not enough data
Not enough data
Page Customization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Page Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Agentic AI - Landing Page Builders
Not enough data
Not enough data
Computing
8.2
12
Not enough data
7.9
15
Not enough data
7.9
13
Not enough data
Experimental Design
7.9
15
Not enough data
8.2
14
Not enough data
8.2
13
Not enough data
Analytics
7.8
17
Not enough data
6.7
12
Not enough data
Agentic AI - A/B Testing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
Not enough data
8.3
9
|
Verified
Not enough data
8.6
13
Not enough data
8.3
6
|
Verified
Not enough data
9.0
7
|
Verified
Campaigns
Not enough data
8.1
9
Not enough data
8.5
9
|
Verified
Not enough data
8.9
6
|
Verified
Not enough data
9.0
5
|
Verified
Not enough data
9.2
12
|
Verified
Not enough data
8.3
10
|
Verified
Engagement
Not enough data
8.5
11
|
Verified
Platform
Not enough data
8.3
13
|
Verified
Not enough data
7.9
12
|
Verified
Not enough data
9.2
12
|
Verified
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Variation Testing
8.7
13
Not enough data
6.8
11
Not enough data
8.2
15
Not enough data
8.1
15
Not enough data
7.8
15
Not enough data
7.4
14
Not enough data
Reporting
7.6
15
Not enough data
7.8
15
Not enough data
Personalization
8.3
14
Not enough data
7.9
14
Not enough data
8.0
5
Not enough data
Administration
7.8
12
Not enough data
8.1
13
Not enough data
7.5
14
Not enough data
7.6
13
Not enough data
Categories
Categories
Shared Categories
Adobe Target and Sailthru by Marigold are categorized as Personalization
Unique Categories
Adobe Target is categorized as Mobile App Optimization and A/B Testing
Sailthru by Marigold is categorized as Customer Journey Mapping, Email Testing, SMS Marketing, Email Template Builder, Personalization Engines, Push Notification, Email Deliverability, Transactional Email, Mobile Marketing, Marketing Automation, Landing Page Builders, and Pop-Up Builder
Reviews
Reviewers' Company Size
Adobe Target
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Sailthru by Marigold
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
18.2%
Information Technology and Services
18.2%
Computer Software
10.6%
Financial Services
9.1%
Retail
7.6%
Other
36.4%
Retail
12.5%
Publishing
12.5%
Marketing and Advertising
8.6%
Media Production
7.9%
Apparel & Fashion
7.2%
Other
51.3%
Alternatives
Discussions
Adobe Target has no discussions with answers
Sailthru by Marigold has no discussions with answers
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