Reduce your software costs by 18% overnight

Compare Adobe Target and Sailthru

See this
side-by-side comparison of Adobe Target vs. Sailthru
based on preference data from user reviews. Adobe Target rates 3.8/5 stars with 29 reviews. By contrast, Sailthru rates 4.2/5 stars with 132 reviews. Each product's score is calculated with real-time data from verified user reviews, to help you make the best choice between these two options, and decide which one is best for your business needs.
Add Product
Adobe Target
Adobe Target
(29)
3.8 out of 5
Adobe Target
Sailthru
Sailthru
(132)
4.2 out of 5
Sailthru
Optimized for quick response
Star Rating
Adobe Target
Adobe Target
Sailthru
Sailthru
Market Segments
Adobe Target
Adobe Target
Enterprise (64.0% of reviews)
Sailthru
Sailthru
Mid-Market (62.6% of reviews)
Entry Level Price
Adobe Target
Adobe Target
No pricing information available
Sailthru
Sailthru
No pricing information available

Adobe Target vs Sailthru

When assessing the two solutions, reviewers found Sailthru easier to use, set up, and administer. Reviewers also preferred doing business with Sailthru overall.

  • Reviewers felt that Sailthru meets the needs of their business better than Adobe Target.
  • When comparing quality of ongoing product support, reviewers felt that Sailthru is the preferred option.
  • For feature updates and roadmaps, our reviewers preferred the direction of Adobe Target over Sailthru.
Categories
Shared Categories
Adobe Target
Adobe Target
Sailthru
Sailthru
Adobe Target and Sailthru are categorized as Personalization
Unique Categories
Adobe Target
Adobe Target is categorized as Mobile App Optimization and A/B Testing
Sailthru
Sailthru is categorized as Mobile Marketing and Marketing Automation
Pricing
Adobe Target
Adobe Target Pricing
Free Trial Unavailable
Sailthru
Sailthru Pricing
Free Trial Unavailable
Ask a Question

Have questions for Adobe Target and Sailthru?

Start a private conversation.
Ratings
Meets Requirements
Adobe Target
Adobe Target
8.1
Responses: 23
Sailthru
Sailthru
8.7
Responses: 121
Ease of Use
Adobe Target
Adobe Target
6.5
Responses: 24
Sailthru
Sailthru
8.2
Responses: 121
Ease of Setup
Adobe Target
Adobe Target
6.2
Responses: 13
Sailthru
Sailthru
8.0
Responses: 45
Ease of Admin
Adobe Target
Adobe Target
6.7
Responses: 13
Sailthru
Sailthru
8.5
Responses: 48
Quality of Support
Adobe Target
Adobe Target
6.4
Responses: 23
Sailthru
Sailthru
8.4
Responses: 113
Ease of Doing Business With
Adobe Target
Adobe Target
7.7
Responses: 13
Sailthru
Sailthru
8.7
Responses: 45
Product Direction (% positive)
Adobe Target
Adobe Target
8.5
Responses: 24
Sailthru
Sailthru
7.4
Responses: 119
Reviewers' Company Size
Reviewers of Adobe Target were most often representing companies in the Enterprise segment, while reviewers for Sailthru were more commonly in the Mid-Market segment.
Small-Business
(50 or fewer emp.)
Adobe Target
Adobe Target
24.0%
Sailthru
Sailthru
20.6%
Mid-Market
(51-1000 emp.)
Adobe Target
Adobe Target
12.0%
Sailthru
Sailthru
62.6%
Enterprise
(> 1000 emp.)
Adobe Target
Adobe Target
64.0%
Sailthru
Sailthru
16.8%
Reviewers' Industry
Adobe Target
Adobe Target Industry
Marketing and Advertising
26.9%
Information Technology and Services
15.4%
Financial Services
11.5%
Sports
3.8%
Publishing
3.8%
Other
38.5%
Sailthru
Sailthru Industry
Publishing
14.5%
Retail
12.2%
Media Production
9.2%
Marketing and Advertising
8.4%
Internet
7.6%
Other
48.1%
Reviews
Most Helpful Favorable Review
Adobe Target
Wesley H.
Consultant in Marketing and Advertising

Adobe Target has an extensive system for targeting and measuring content. From multivariate to landing page testing, you can compare experiences and determine the result all in one platform. Adobe Target has some easy to use out of the box features which...

Sailthru
Anisoara D.
User in Civic & Social Organization

This product gives our organization a chance to run the majority of its pamphlets for our different properties, and is very adaptable in isolating out our rundowns. It's additionally been useful for boosting our send rates and limiting deliverability issues...

Most Helpful Critical Review
Adobe Target
G
User in Financial Services

It was difficult to use this tool as it always broke. A lot of times the test changed halfway through tests whenever they did a release on their software

Sailthru
Huyen L.
User in Media Production

Not an entry level product, the UI is not intuitive. Reporting is very hard to use, no way to search or filter by the campaign name. The tool is missing simple functionalities such as caping email lists or setting up a random 3-way split of the list. If...

Discussions
Adobe Target
Adobe Target Discussions
Monty the Mongoose crying
Adobe Target has no discussions with answers
Sailthru
Sailthru Discussions
Monty the Mongoose crying
Sailthru has no discussions with answers
Screenshots
Adobe Target
Adobe Target Screenshots
Sailthru
Sailthru Screenshots
No screenshots provided
Downloads
Adobe Target
Adobe Target Downloads
No downloads provided
Ask Adobe Target a QuestionContact Adobe TargetAsk Sailthru a QuestionContact Sailthru
Need help?
I can help.
Kate
Learning about Business Software?
Ask the community