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Compare Adobe Target and Nosto 
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At a Glance
Market Segments
Enterprise (66.7% of reviews)
Small-Business (49.1% of reviews)
Entry-Level Pricing
No pricing available
Contact Us Per Year
Adobe Target
Star Rating
(67)4.1 out of 5
Market Segments
Enterprise (66.7% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Adobe TargetNosto
Star Rating
(235)4.6 out of 5
Market Segments
Small-Business (49.1% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us Per Year
Browse all 3 pricing plansAdobe Target vs Nosto
When assessing the two solutions, reviewers found Nosto easier to use, set up, and administer. Reviewers also preferred doing business with Nosto overall.
- Reviewers felt that Nosto meets the needs of their business better than Adobe Target.
- When comparing quality of ongoing product support, reviewers felt that Nosto is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Nosto over Adobe Target.
Pricing
Entry-Level Pricing
Adobe Target
No pricing availableNosto
experience.AI™
Contact Us
Per Year
experience.AI™ is the core of Nosto’s Commerce Experience Platform (CXP). Through experience.AI™, we are able to help brands enrich and connect customer, product, and content data in real-time so they can action it across their site and deliver personalized and authentic online experiences.
- Artificial Intelligence (AI)
- Business Intelligence (BI)
- Dynamic Targeting
Free Trial
Adobe Target
No trial information availableNosto
No trial information availableRatings
Meets Requirements
8.4
46
8.9
185
Ease of Use
7.3
59
8.4
188
Ease of Setup
7.1
32
7.9
103
Ease of Admin
7.3
22
8.5
95
Quality of Support
7.4
46
9.4
187
Has the product been a good partner in doing business?
8.0
22
9.3
96
Product Direction (% positive)
9.0
48
9.5
174
Features by Category
Visitor Behavior
Not enough data
8.3
79
|
Verified
Not enough data
8.7
86
|
Verified
Not enough data
8.2
71
|
Verified
Templates
Not enough data
7.7
70
|
Verified
Not enough data
8.2
84
|
Verified
Not enough data
8.3
76
|
Verified
Personalization
Not enough data
9.2
94
|
Verified
Not enough data
8.6
73
|
Verified
Not enough data
7.9
59
|
Verified
Not enough data
7.5
44
|
Verified
Not enough data
8.6
60
|
Verified
Not enough data
9.2
77
|
Verified
Not enough data
8.4
60
|
Verified
Not enough data
8.3
42
|
Verified
Multichannel
Not enough data
8.9
77
|
Verified
Not enough data
8.0
61
|
Verified
Not enough data
8.6
69
|
Verified
Administration
Not enough data
8.3
40
|
Verified
Not enough data
7.8
67
|
Verified
Not enough data
8.2
53
|
Verified
Not enough data
8.3
55
|
Verified
Agentic AI - E-Commerce Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Segmentation
Not enough data
9.2
10
Not enough data
Feature Not Available
Targeting
Not enough data
8.1
9
Not enough data
8.3
7
Triggered Content
Not enough data
9.0
5
Not enough data
8.8
7
Not enough data
8.6
7
Personalized Content
Not enough data
8.5
11
Not enough data
Feature Not Available
Not enough data
8.0
9
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Merchandising
Not enough data
8.9
38
Not enough data
8.0
22
Not enough data
8.5
26
Not enough data
8.1
19
Not enough data
8.6
23
Analytics
Not enough data
8.2
34
Not enough data
8.5
32
Administration
Not enough data
8.5
32
Not enough data
8.2
36
Search Setup
Not enough data
7.9
12
Not enough data
7.6
12
Not enough data
8.1
13
Not enough data
7.9
12
Product Discovery
Not enough data
8.5
14
Not enough data
Feature Not Available
Not enough data
8.8
14
Not enough data
8.2
12
Not enough data
8.3
13
Integration
Not enough data
8.5
14
Not enough data
8.1
8
Not enough data
8.5
10
Computing
8.0
11
7.3
19
7.7
14
8.3
20
7.9
13
6.2
25
Experimental Design
7.9
15
8.1
22
8.1
13
8.2
17
8.2
13
8.1
18
Analytics
7.6
15
7.9
26
6.4
11
Feature Not Available
Agentic AI - A/B Testing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Content
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Engagement
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Social Shopping
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Visual UGC
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Support
Not enough data
Not enough data
Not enough data
Not enough data
Performance
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Variation Testing
8.7
13
Not enough data
6.8
11
Not enough data
8.2
15
Not enough data
8.1
15
Not enough data
7.8
15
Not enough data
7.4
14
Not enough data
Reporting
7.6
15
Not enough data
7.8
15
Not enough data
Personalization
8.3
14
Not enough data
7.9
14
Not enough data
8.0
5
Not enough data
Administration
7.8
12
Not enough data
8.1
13
Not enough data
7.5
14
Not enough data
7.6
13
Not enough data
Categories
Categories
Shared Categories
Adobe Target and Nosto are categorized as A/B Testing
Unique Categories
Adobe Target is categorized as Mobile App Optimization and Personalization
Nosto is categorized as Personalization Engines, E-Commerce Personalization, E-Merchandising, User-Generated Content, Social Commerce Platforms, and E-Commerce Search
Reviews
Reviewers' Company Size
Adobe Target
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Nosto
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
18.8%
Information Technology and Services
18.8%
Financial Services
9.4%
Computer Software
9.4%
Retail
7.8%
Other
35.9%
Retail
36.7%
Apparel & Fashion
19.5%
Consumer Goods
4.9%
Marketing and Advertising
3.5%
Health, Wellness and Fitness
3.1%
Other
32.3%
Alternatives
Discussions
Adobe Target has no discussions with answers
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1 Comment
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How is SearchNode unique in search market?
1 Comment
Official Response from SearchNode
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What's the implementation of SearchNode?
1 Comment
Official Response from SearchNode
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