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At a Glance
Market Segments
Enterprise (66.7% of reviews)
Enterprise (78.1% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Adobe Target
Star Rating
(67)4.1 out of 5
Market Segments
Enterprise (66.7% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Adobe TargetGlassbox
Star Rating
(806)4.9 out of 5
Market Segments
Enterprise (78.1% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about GlassboxSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Glassbox excels in user experience, with a high satisfaction rating reflecting its intuitive interface. Users appreciate how it captures every digital interaction in real time, allowing for a comprehensive view of user behavior, which is particularly beneficial for creating analytical reports.
- According to verified reviews, Adobe Target is praised for its straightforward setup process, making it easy for users to launch A/B tests quickly. Reviewers highlight the platform's efficiency in targeting specific audience segments, which is crucial for businesses focused on account-based marketing.
- Users say that Glassbox's ability to automatically capture data without the need for tagging is a significant advantage, streamlining the data collection process. This feature allows users to draw accurate conclusions from large pools of data, enhancing decision-making capabilities.
- Reviewers mention that Adobe Target, while effective for A/B testing, sometimes faces challenges in meeting specific workflow needs, which can lead to configuration difficulties. However, users still find value in its customer support, noting that assistance is readily available when needed.
- G2 reviewers highlight that Glassbox's quality of support is exceptional, with many users noting the responsiveness and helpfulness of the support team. This level of service contributes to a smoother user experience, especially for those navigating complex analytics.
- According to recent feedback, Adobe Target's ease of use is appreciated, but it falls short compared to Glassbox, which boasts higher ratings in usability and setup. Users find Glassbox's features, like the visual session replay, particularly useful for identifying user experience issues quickly.
Pricing
Entry-Level Pricing
Adobe Target
No pricing availableGlassbox
No pricing availableFree Trial
Adobe Target
No trial information availableGlassbox
Free Trial is available
Ratings
Meets Requirements
8.4
46
9.8
738
Ease of Use
7.3
59
9.7
740
Ease of Setup
7.1
32
9.8
475
Ease of Admin
7.3
22
9.8
343
Quality of Support
7.4
46
9.8
737
Has the product been a good partner in doing business?
8.0
22
9.9
347
Product Direction (% positive)
9.0
48
9.9
729
Features by Category
Metrics
Not enough data
9.9
572
Not enough data
9.9
566
Not enough data
9.9
560
Not enough data
9.9
564
Not enough data
9.9
559
Not enough data
9.9
545
Not enough data
9.9
541
Not enough data
9.9
546
Not enough data
9.9
541
Reporting
Not enough data
9.9
554
Not enough data
9.9
540
Not enough data
9.8
532
Not enough data
9.9
532
Not enough data
9.9
528
Not enough data
9.9
520
Not enough data
9.9
532
Other
Not enough data
9.9
522
Not enough data
9.9
505
Not enough data
9.9
503
Not enough data
9.9
497
Not enough data
9.9
490
Not enough data
9.8
486
Not enough data
9.9
488
Agentic AI - Digital Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
10.0
5
Administration
Not enough data
9.9
516
Not enough data
9.9
492
Not enough data
9.9
530
Not enough data
9.8
518
User Identification
Not enough data
9.9
478
Not enough data
10.0
481
Not enough data
10.0
485
Tracking & Reporting
Not enough data
10.0
472
Not enough data
10.0
471
Not enough data
10.0
468
Not enough data
9.9
465
Not enough data
10.0
474
Not enough data
10.0
468
Metrics
Not enough data
10.0
457
Not enough data
9.9
469
Not enough data
10.0
470
Not enough data
10.0
467
Not enough data
9.9
470
User Behavior
Not enough data
9.8
520
|
Verified
Not enough data
9.8
516
|
Verified
Not enough data
9.8
517
|
Verified
A/B Testing
Not enough data
9.8
503
|
Verified
Not enough data
9.8
508
Not enough data
9.8
528
|
Verified
Not enough data
9.9
496
|
Verified
Visitor Information
Not enough data
9.8
542
|
Verified
Not enough data
9.8
562
|
Verified
Agentic AI - Session Replay
Not enough data
8.7
13
Product Analytics
Not enough data
10.0
450
Not enough data
9.9
450
Not enough data
9.9
451
Not enough data
9.9
453
Not enough data
9.9
458
Not enough data
10.0
452
Not enough data
9.9
469
Not enough data
10.0
446
Agentic AI - Product Analytics
Not enough data
9.6
8
Not enough data
9.6
8
Not enough data
9.3
7
Not enough data
9.8
7
Analytics
Not enough data
10.0
295
Not enough data
10.0
298
Not enough data
9.9
294
Not enough data
10.0
298
Not enough data
10.0
296
Not enough data
10.0
311
Administration
Not enough data
9.9
308
Not enough data
10.0
291
Not enough data
10.0
291
Generative AI
Not enough data
10.0
59
Agentic AI - E-Commerce Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Experience
Not enough data
10.0
437
Not enough data
9.9
439
Not enough data
9.9
439
Agentic AI - Digital Experience Monitoring (DEM)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
9.0
5
Not enough data
Not enough data
Not enough data
9.3
5
Not enough data
Not enough data
Not enough data
Not enough data
Management
Not enough data
9.9
409
Not enough data
9.9
433
Not enough data
9.9
432
Performance
Not enough data
10.0
432
Not enough data
10.0
434
Not enough data
10.0
431
Not enough data
10.0
432
Platform Basics
Not enough data
9.9
340
Not enough data
9.9
341
Not enough data
10.0
334
Not enough data
9.9
336
Not enough data
10.0
164
Agentic AI - Customer Journey Mapping
Not enough data
9.2
8
Platform Basics
Not enough data
9.9
471
|
Verified
Not enough data
9.8
475
|
Verified
Platform Data
Not enough data
9.9
472
|
Verified
Not enough data
9.9
470
|
Verified
Not enough data
9.9
476
|
Verified
Not enough data
9.9
473
|
Verified
Platform Additional Functionality
Not enough data
9.8
473
|
Verified
Not enough data
9.9
466
|
Verified
Not enough data
9.9
477
|
Verified
Agentic AI - Customer Journey Analytics
Not enough data
10.0
6
Not enough data
9.3
7
Not enough data
9.5
7
Not enough data
10.0
6
Feedback Management
Not enough data
9.9
211
Not enough data
9.9
211
Not enough data
9.9
211
Feedback Analysis
Not enough data
9.9
212
Not enough data
9.7
209
Not enough data
9.9
211
Feedback Sources
Not enough data
9.9
210
Not enough data
9.9
212
Not enough data
9.4
210
Not enough data
9.9
209
Generative AI
Not enough data
9.8
67
Not enough data
Feature Not Available
Monitoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reporting
Not enough data
Not enough data
Not enough data
Not enough data
Automation
Not enough data
Not enough data
Not enough data
Not enough data
Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Agentic AI - Digital Accessibility Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Support
Not enough data
Not enough data
Not enough data
Not enough data
Reporting
Not enough data
Not enough data
Not enough data
Not enough data
Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Agentic AI - Digital Accessibility Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Computing
8.0
11
Not enough data
7.7
14
Not enough data
7.9
13
Not enough data
Experimental Design
7.9
15
Not enough data
8.1
13
Not enough data
8.2
13
Not enough data
Analytics
7.6
15
Not enough data
6.4
11
Not enough data
Agentic AI - A/B Testing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
10.0
62
Not enough data
Feature Not Available
Survey Management
Not enough data
10.0
290
Not enough data
10.0
270
Not enough data
10.0
269
Not enough data
9.6
264
Process Management
Not enough data
10.0
264
Not enough data
10.0
266
Not enough data
10.0
268
Not enough data
10.0
280
System Management
Not enough data
10.0
243
Not enough data
10.0
238
Agentic AI - Heatmap Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
Not enough data
9.9
480
Not enough data
9.9
481
Not enough data
9.9
466
Not enough data
9.9
464
Not enough data
9.9
467
Reporting
Not enough data
10.0
467
Not enough data
9.9
466
Not enough data
9.9
467
Not enough data
10.0
460
Agentic AI - Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Metrics
Not enough data
10.0
457
Not enough data
9.9
469
Not enough data
10.0
470
Not enough data
10.0
467
Not enough data
9.9
470
Variation Testing
8.7
13
10.0
430
6.8
11
10.0
429
8.2
15
10.0
432
8.1
15
10.0
437
7.8
15
10.0
428
7.4
14
10.0
431
Reporting
7.6
15
10.0
460
7.8
15
10.0
457
Personalization
8.3
14
10.0
446
7.9
14
10.0
429
8.0
5
10.0
426
Administration
7.8
12
10.0
427
8.1
13
10.0
429
7.5
14
10.0
430
7.6
13
10.0
430
Categories
Categories
Shared Categories
Adobe Target and Glassbox are categorized as Mobile App Optimization
Unique Categories
Adobe Target is categorized as Personalization and A/B Testing
Glassbox is categorized as Customer Journey Mapping, Feedback Analytics, Digital Experience Monitoring (DEM), E-Commerce Analytics, Product Analytics, Session Replay, Customer Journey Analytics, Heatmap Tools, Mobile App Analytics, Enterprise Feedback Management, Digital Analytics, Digital Accessibility Platforms, and Digital Accessibility Tools
Reviews
Reviewers' Company Size
Adobe Target
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Glassbox
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
18.8%
Information Technology and Services
18.8%
Financial Services
9.4%
Computer Software
9.4%
Retail
7.8%
Other
35.9%
Financial Services
37.1%
Insurance
11.5%
Retail
11.1%
Telecommunications
6.3%
Banking
3.6%
Other
30.5%
Alternatives
Discussions
Adobe Target has no discussions with answers
When do we get to utilize Customer Journey Maps?
2 Comments
Official Response from Glassbox
Hi Farukh, thanks for asking. Augmented Journey Maps (AJM) is indeed one of our most valuable - and highly anticipated - features.
With your impending...Read more
Can you configure struggle scores based on a journey type
2 Comments
DG
Hello there, Tanya, this is supported of course - please reach out to your Customer Success Manager - or reach out to me directly if you like and I will...Read more
What is the best way to insights which are only relevant to me
1 Comment
DG
Hey Joe - we do! in our latest release you can see Business insights, Engagement insights, Experience Insight, and Technical insights - so you can choose the...Read more
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