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Compare Adobe Target, Evergage, Optimizely, and Pendo

Pricing

 
Evergage Platform
Enterprise
Contact Vendor
 
Evergage Promote Package
 
Evergage Recommend Package
 
Free Trial Unavailable
Free Trial Unavailable
Free Trial Unavailable
Free Trial
Adobe Target
Free Trial Unavailable
Evergage
Evergage Platform
Evergage Promote Package
Evergage Recommend Package
Free Trial Unavailable
Optimizely
Enterprise
Contact Vendor
Free Trial Unavailable
Pendo
Free Trial

Ratings

Meets Requirements
Meets Requirements
8.0
8.4
8.6
8.6
Ease of Use
Ease of Use
6.4
6.9
8.5
8.3
Ease of Setup
Ease of Setup
6.2
7.1
8.7
8.4
Ease of Admin
Ease of Admin
6.7
7.5
8.4
8.6
Quality of Support
Quality of Support
6.2
9.1
8.0
9.1
Ease of Doing Business With
Ease of Doing Business With
7.7
9.3
8.1
9.6
Product Direction (% positive)
Product Direction (% positive)
8.3
9.1
7.6
9.6
Meets Requirements
Adobe Target
8.0
Evergage
8.4
Optimizely
8.6
Pendo
8.6
Ease of Use
Adobe Target
6.4
Evergage
6.9
Optimizely
8.5
Pendo
8.3
Ease of Setup
Adobe Target
6.2
Evergage
7.1
Optimizely
8.7
Pendo
8.4
Ease of Admin
Adobe Target
6.7
Evergage
7.5
Optimizely
8.4
Pendo
8.6
Quality of Support
Adobe Target
6.2
Evergage
9.1
Optimizely
8.0
Pendo
9.1
Ease of Doing Business With
Adobe Target
7.7
Evergage
9.3
Optimizely
8.1
Pendo
9.6
Product Direction (% positive)
Adobe Target
8.3
Evergage
9.1
Optimizely
7.6
Pendo
9.6

Features

Variation Testing
A/B Testing
Adobe Target
8.2
Evergage
8.9
Optimizely
9.5
Pendo
Not enough data available
Conversion Goal
Adobe Target
8.7
Evergage
8.5
Optimizely
8.8
Pendo
Not enough data available
Percentage of Traffic
Adobe Target
8.3
Evergage
9.0
Optimizely
9.2
Pendo
8.1
Confidence Level
Adobe Target
7.6
Evergage
8.5
Optimizely
8.7
Pendo
7.0
Multivariate Testing
Adobe Target
7.4
Evergage
8.4
Optimizely
8.5
Pendo
Not enough data available
Split URL Testing
Adobe Target
8.6
Evergage
8.4
Optimizely
8.7
Pendo
Not enough data available
Build
WYSIWYG Editor
Adobe Target
6.2
Evergage
6.8
Optimizely
7.7
Pendo
Not enough data available
Landing Pages
Adobe Target
7.7
Evergage
8.2
Optimizely
Not enough data available
Pendo
Not enough data available
Reporting
Segmentation
Adobe Target
8.3
Evergage
8.6
Optimizely
7.9
Pendo
8.3
Reports and Dashboards
Adobe Target
7.3
Evergage
7.8
Optimizely
7.9
Pendo
7.6
Mobile Optimization
Adobe Target
6.3
Evergage
7.4
Optimizely
7.3
Pendo
Not enough data available
Personalization
Standard Targeting
Adobe Target
8.5
Evergage
9.0
Optimizely
8.5
Pendo
9.2
Custom Targeting
Adobe Target
8.1
Evergage
9.0
Optimizely
8.0
Pendo
9.2
Profile Storage Duration
Adobe Target
Not enough data available
Evergage
8.9
Optimizely
7.4
Pendo
8.9
In-Page Analytics
Click Reporting
Adobe Target
8.3
Evergage
8.3
Optimizely
8.1
Pendo
8.5
Heat Maps
Adobe Target
Not enough data available
Evergage
7.6
Optimizely
6.6
Pendo
8.3
Session Replays
Adobe Target
Not enough data available
Evergage
Not enough data available
Optimizely
6.1
Pendo
5.0
Administration
Performance and Reliability
Adobe Target
6.7
Evergage
8.2
Optimizely
8.1
Pendo
8.3
User, Role, and Access Management
Adobe Target
7.5
Evergage
8.6
Optimizely
8.8
Pendo
8.1
API / Integrations
Adobe Target
7.0
Evergage
7.7
Optimizely
7.4
Pendo
8.3
QA Testing
Adobe Target
7.1
Evergage
7.9
Optimizely
7.3
Pendo
8.7

Reviewers' Company Size

Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
20.0%
20.7%
18.6%
16.1%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
15.0%
55.4%
55.7%
74.2%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
65.0%
23.9%
25.8%
9.7%
Adobe Target
Small-Business
20.0%
Mid-Market
15.0%
Enterprise
65.0%
Evergage
Small-Business
20.7%
Mid-Market
55.4%
Enterprise
23.9%
Optimizely
Small-Business
18.6%
Mid-Market
55.7%
Enterprise
25.8%
Pendo
Small-Business
16.1%
Mid-Market
74.2%
Enterprise
9.7%

Reviewers' Industry

 
Marketing and Advertising
28.0%
Computer Software
16.2%
Internet
18.1%
Computer Software
57.6%
 
Information Technology and Services
12.0%
Retail
11.7%
Marketing and Advertising
14.7%
Information Technology and Services
10.8%
 
Sports
8.0%
Marketing and Advertising
9.9%
Computer Software
13.8%
Internet
7.2%
 
Financial Services
8.0%
Information Technology and Services
9.9%
Information Technology and Services
6.9%
Marketing and Advertising
5.0%
 
Consumer Services
8.0%
Internet
9.0%
Financial Services
5.2%
Education Management
5.0%
 
Other
36.0%
Other
43.2%
Other
41.4%
Other
14.4%
Adobe Target
Marketing and Advertising
28.0%
Information Technology and Services
12.0%
Sports
8.0%
Financial Services
8.0%
Consumer Services
8.0%
Other
36.0%
Evergage
Computer Software
16.2%
Retail
11.7%
Marketing and Advertising
9.9%
Information Technology and Services
9.9%
Internet
9.0%
Other
43.2%
Optimizely
Internet
18.1%
Marketing and Advertising
14.7%
Computer Software
13.8%
Information Technology and Services
6.9%
Financial Services
5.2%
Other
41.4%
Pendo
Computer Software
57.6%
Information Technology and Services
10.8%
Internet
7.2%
Marketing and Advertising
5.0%
Education Management
5.0%
Other
14.4%

Reviews

Most Helpful Favorable Review
Most Helpful Favorable Review
Wesley H.
Consultant in Marketing and Advertising

Adobe Target has an extensive system for targeting and measuring content. From multivariate to landing page testing, you can compare experiences and determine the result all in one platform. Adobe Target has some easy to use out of the box features which...

G2 User in Market Research

Evergage fills a space in the analytics market like no other product I've tried. As an analytics expert, I've tried many different products and I really push products to their breaking point because I know javaScript and apache server features and...

Wissam Y.
User in Marketing and Advertising

I liked Optimizely's user friendliness and the ability to drag and drop and edit A/B pages in real time. The fact that all you need adding a small meta script to the page and do the rest from the system itself is a big step to make this product what it is....

Allie J.
User

Pendo allows you to track customer visits and clicks on page elements, pages, or a set of pages. It's been very helpful to find out if customers are following the intended journey, and if not, where they are going astray. This has allowed my team to...

Most Helpful Critical Review
Most Helpful Critical Review
G2 User in Information Technology and Services

Business stakeholders needed support from Marketing IT folks and Adobe services to correctly configure the product and content templates along with the integration with Adobe SiteCatalyst for getting the correct reports for analysis of the configured...

Sarah F.
Administrator in Real Estate

We were told that it "easily integrates with Marketo (our marketing automation platform). This was not the case for us. It took 3 meetings, including one with a developer, to get the pop-up on our Blog to work properly with Marketo. And if could absolutely...

Vladimir B.
Administrator in Marketing and Advertising

I've used Optimizely for a year and I'm very disappointed. They have a catch in contract where you need to send a written cancellation request 1 month in advance or else your $2,000 per month contract is automatically renewed for a year! Now we can't...

G2 User in Computer Software

I've been using the tool actively for over two years now and in that time they've added an impressive amount of new functionality. Being so familiar with the product, I'm acutely aware of all its shortcomings of which there are many. Namely, a truly...

 
Adobe Target
Most Helpful Favorable Review
Wesley H.
Consultant in Marketing and Advertising

Adobe Target has an extensive system for targeting and measuring content. From multivariate to landing page testing, you can compare experiences and determine the result all in one platform. Adobe Target has some easy to use out of the box features which...

Most Helpful Critical Review
G2 User in Information Technology and Services

Business stakeholders needed support from Marketing IT folks and Adobe services to correctly configure the product and content templates along with the integration with Adobe SiteCatalyst for getting the correct reports for analysis of the configured...

Evergage
Most Helpful Favorable Review
G2 User in Market Research

Evergage fills a space in the analytics market like no other product I've tried. As an analytics expert, I've tried many different products and I really push products to their breaking point because I know javaScript and apache server features and...

Most Helpful Critical Review
Sarah F.
Administrator in Real Estate

We were told that it "easily integrates with Marketo (our marketing automation platform). This was not the case for us. It took 3 meetings, including one with a developer, to get the pop-up on our Blog to work properly with Marketo. And if could absolutely...

Optimizely
Most Helpful Favorable Review
Wissam Y.
User in Marketing and Advertising

I liked Optimizely's user friendliness and the ability to drag and drop and edit A/B pages in real time. The fact that all you need adding a small meta script to the page and do the rest from the system itself is a big step to make this product what it is....

Most Helpful Critical Review
Vladimir B.
Administrator in Marketing and Advertising

I've used Optimizely for a year and I'm very disappointed. They have a catch in contract where you need to send a written cancellation request 1 month in advance or else your $2,000 per month contract is automatically renewed for a year! Now we can't...

Pendo
Most Helpful Favorable Review
Allie J.
User

Pendo allows you to track customer visits and clicks on page elements, pages, or a set of pages. It's been very helpful to find out if customers are following the intended journey, and if not, where they are going astray. This has allowed my team to...

Most Helpful Critical Review
G2 User in Computer Software

I've been using the tool actively for over two years now and in that time they've added an impressive amount of new functionality. Being so familiar with the product, I'm acutely aware of all its shortcomings of which there are many. Namely, a truly...

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Videos

 No videos provided

Take a look at some of the key features of the Evergage solution, and learn how it helps professionals boost conversion rates and online sales as well as improve visitor engagement and demand generation!

No videos provided

Build products customers love with Pendo's integrated platform. Without any coding Pendo helps product managers identify trends, gather feedback, and guide users every day.

Adobe Target
No videos provided
Evergage

Take a look at some of the key features of the Evergage solution, and learn how it helps professionals boost conversion rates and online sales as well as improve visitor engagement and demand generation!

Optimizely
No videos provided
Pendo

Build products customers love with Pendo's integrated platform. Without any coding Pendo helps product managers identify trends, gather feedback, and guide users every day.

Ask Adobe Target a QuestionContact Adobe TargetAsk Evergage a QuestionContact EvergageAsk Optimizely a QuestionContact OptimizelyAsk Pendo a QuestionContact Pendo