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Compare Adobe Target and Amplitude Feature Experimentation 
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At a Glance
Market Segments
Enterprise (66.7% of reviews)
Mid-Market (50.0% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Adobe Target
Star Rating
(67)4.1 out of 5
Market Segments
Enterprise (66.7% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Adobe TargetAmplitude Feature Experimentation
Star Rating
(23)4.1 out of 5
Market Segments
Mid-Market (50.0% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Amplitude Feature ExperimentationSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Adobe Target excels in its A/B Testing capabilities, with a score of 8.7, allowing for robust experimentation that many find essential for optimizing user experiences. In contrast, Amplitude Feature Experimentation, while offering solid testing features, does not match this level of performance.
- Reviewers mention that Adobe Target's WYSIWYG Editor, rated at 6.8, can be somewhat challenging for new users, whereas Amplitude Feature Experimentation provides a more intuitive interface, making it easier for teams to set up experiments without extensive coding knowledge.
- G2 users highlight that Adobe Target's multivariate testing capacities score 7.7, which is beneficial for complex experiments, but some users feel that the setup can be cumbersome compared to Amplitude's more streamlined approach.
- Users on G2 report that Adobe Target's reporting and analytics features, with a score of 7.4, provide comprehensive insights, but some find the heatmaps feature lacking at 6.2. In contrast, Amplitude Feature Experimentation offers better data segmentation capabilities, scoring 8.0, which users appreciate for targeted analysis.
- Reviewers mention that Adobe Target's mobile testing capabilities score 8.1, making it a strong choice for businesses focused on mobile optimization. However, Amplitude Feature Experimentation is noted for its strong integration capabilities, scoring 7.8, which users find crucial for connecting with other tools in their tech stack.
- Users say that Adobe Target's quality of support, rated at 7.3, can be hit or miss, with some users expressing frustration over response times. In contrast, Amplitude Feature Experimentation, despite having fewer reviews, has received positive feedback regarding its customer support, indicating a more consistent experience for users seeking assistance.
Pricing
Entry-Level Pricing
Adobe Target
No pricing availableAmplitude Feature Experimentation
No pricing availableFree Trial
Adobe Target
No trial information availableAmplitude Feature Experimentation
No trial information availableRatings
Meets Requirements
8.4
46
8.2
13
Ease of Use
7.3
59
7.1
14
Ease of Setup
7.1
32
7.1
8
Ease of Admin
7.3
22
Not enough data
Quality of Support
7.4
46
7.4
11
Has the product been a good partner in doing business?
8.0
22
Not enough data
Product Direction (% positive)
9.0
48
7.5
14
Features by Category
Segmentation
Not enough data
Not enough data
Not enough data
Not enough data
Targeting
Not enough data
Not enough data
Not enough data
Not enough data
Triggered Content
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Personalized Content
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Management
Not enough data
8.6
7
Not enough data
9.0
7
Not enough data
8.8
7
Functionality
Not enough data
8.6
7
Not enough data
9.5
7
Not enough data
9.5
7
Computing
8.0
11
8.0
10
7.7
14
6.1
12
7.9
13
7.9
11
Experimental Design
7.9
15
8.3
11
8.1
13
9.1
11
8.2
13
8.5
10
Analytics
7.6
15
8.5
12
6.4
11
6.5
9
Agentic AI - A/B Testing
Not enough data
6.7
5
Not enough data
7.7
5
Not enough data
7.0
5
Not enough data
7.0
5
Agentic AI - Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Variation Testing
8.7
13
Not enough data
6.8
11
Not enough data
8.2
15
Not enough data
8.1
15
Not enough data
7.8
15
Not enough data
7.4
14
Not enough data
Reporting
7.6
15
Not enough data
7.8
15
Not enough data
Personalization
8.3
14
Not enough data
7.9
14
Not enough data
8.0
5
Not enough data
Administration
7.8
12
Not enough data
8.1
13
Not enough data
7.5
14
Not enough data
7.6
13
Not enough data
Categories
Categories
Shared Categories
Adobe Target and Amplitude Feature Experimentation are categorized as Mobile App Optimization, Personalization, and A/B Testing
Unique Categories
Adobe Target has no unique categories
Amplitude Feature Experimentation is categorized as Personalization Engines and Feature Management
Reviews
Reviewers' Company Size
Adobe Target
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Amplitude Feature Experimentation
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
18.8%
Information Technology and Services
18.8%
Financial Services
9.4%
Computer Software
9.4%
Retail
7.8%
Other
35.9%
Computer Software
31.8%
Information Technology and Services
9.1%
Hospital & Health Care
9.1%
Retail
4.5%
Real Estate
4.5%
Other
40.9%
Alternatives
Discussions
Adobe Target has no discussions with answers
Amplitude Feature Experimentation has no discussions with answers
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