# AdLib DSP, illumin vs AdRoll Comparison

| | AdLib DSP | illumin | AdRoll | 
|---|---|---|---|
| **Star Rating** | 4.7 out of 5 | 4.4 out of 5 | 4.1 out of 5 | 
| **Total Reviews** | 80 | 134 | 776 | 
| **Largest Market Segment** | Small-Business (83.5% of reviews) | Small-Business (57.9% of reviews) | Small-Business (56.0% of reviews) | 
| **Entry Level Price** | Contact Us Per Year | Contact Us | Pay As You Go | 

---
## Top Pros & Cons

### AdLib DSP

Pros:
- Ease of Use (15 reviews)
- Customer Support (9 reviews)

Cons:
- Audience Targeting (2 reviews)
- Delay Issues (2 reviews)

### illumin

Pros:
- Ease of Use (23 reviews)
- Features (21 reviews)

Cons:
- Poor Reporting (9 reviews)
- Learning Curve (8 reviews)

### AdRoll

Pros:
- Ease of Use (108 reviews)
- Ad Management (67 reviews)

Cons:
- Limited Features (25 reviews)
- Campaign Management (22 reviews)

---
## Ratings Comparison
| Rating | AdLib DSP | illumin | AdRoll | 
|---|---|---|---|
  | **Meets Requirements** | 9.0 (62 reviews) | 8.3 (113 reviews) | 8.2 (631 reviews) | 
  | **Ease of Use** | 9.3 (62 reviews) | 8.3 (109 reviews) | 8.3 (636 reviews) | 
  | **Ease of Setup** | 9.4 (50 reviews) | 8.2 (92 reviews) | 8.3 (419 reviews) | 
  | **Ease of Admin** | 9.3 (38 reviews) | 8.4 (70 reviews) | 8.1 (343 reviews) | 
  | **Quality of Support** | 9.7 (64 reviews) | 9.2 (113 reviews) | 8.0 (599 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.7 (39 reviews) | 9.1 (78 reviews) | 8.1 (342 reviews) | 
  | **Product Direction (% positive)** | 9.4 (57 reviews) | 9.1 (112 reviews) | 7.3 (618 reviews) | 

---
## Pricing

### AdLib DSP

#### Entry-Level Pricing

Plan: The AdLib Platform

Price: Contact Us Per Year

Description: Unlimited Access & Usage

Key Features:
- Dedicated Client Success Team
- Unlimited Advertisers, Campaigns, & Ads
- Unlimited Retargeting Pixels

[Learn more about AdLib DSP](https://www.g2.com/products/adlib-dsp/reviews)

#### Free Trial

Yes

### illumin

#### Entry-Level Pricing

Plan: SELF-SERVICE

Price: Contact Us

Description: Take control of your journey


Key Features:
- Control: You get hands-on keyboard training and the opportunity to master every campaign feature. Who knew programmatic strategy could be so exhilarating?  
- Savings: C’mon, why pay someone to manage your campaign?
- Flexibility: We offer robust out-of-the-box solutions with oodles of opportunities to tinker, test, and tweak.

[Browse all 2 editions](https://www.g2.com/products/illumin-illumin/pricing)

#### Free Trial

No

### AdRoll

#### Entry-Level Pricing

Plan: Ads

Price: Pay As You Go

Description: Pay-as-you-go advertising. Managed services with qualifying spend.

Key Features:
- Full-funnel, multi-channel advertising

[Browse all 3 editions](https://www.g2.com/products/adroll/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Display Advertising

| Product | Score | Reviews |
|---|---|---|
| **AdLib DSP** | N/A | N/A |
| **illumin** | 8.0/10 | 108 |
| **AdRoll** | 7.7/10 | 523 |

#### Channel Functionality

| Feature | AdLib DSP | illumin | AdRoll | 
|---|---|---|---|
| **Display Functionality** | Not enough data | 8.5 (62 reviews) | 8.3 (419 reviews) | 

#### Platform Interoperability

| Feature | AdLib DSP | illumin | AdRoll | 
|---|---|---|---|
| **Close Ecosystem API** | Not enough data | 7.4 (45 reviews) | 7.5 (82 reviews) | 

#### Agentic AI - Display Advertising

| Feature | AdLib DSP | illumin | AdRoll | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 6.9 (26 reviews) | 
| **Multi-step Planning** | Not enough data | Not enough data | 6.9 (24 reviews) | 
| **Cross-system Integration** | Not enough data | Not enough data | 7.4 (24 reviews) | 
| **Adaptive Learning** | Not enough data | Not enough data | 7.3 (24 reviews) | 
| **Proactive Assistance** | Not enough data | Not enough data | 7.5 (25 reviews) | 
| **Decision Making** | Not enough data | Not enough data | 7.2 (24 reviews) | 

#### Campaign Management

| Feature | AdLib DSP | illumin | AdRoll | 
|---|---|---|---|
| **Campaign Dashboard** | 8.9 (52 reviews) | 8.1 (85 reviews) | 8.0 (448 reviews) | 
| **Campaign Optimization** | 8.8 (52 reviews) | 8.1 (88 reviews) | 7.6 (433 reviews) | 
| **Reach** | 9.2 (52 reviews) | 8.2 (91 reviews) | 8.1 (440 reviews) | 
| **Bulk Editing** | 7.8 (43 reviews) | 7.7 (77 reviews) | 7.0 (375 reviews) | 
| **Batch Uploading** | 8.0 (44 reviews) | 7.9 (77 reviews) | 7.7 (371 reviews) | 
| **Brand Safety** | 9.0 (45 reviews) | 8.5 (81 reviews) | 7.9 (359 reviews) | 
| **Fraud Protection** | 8.8 (44 reviews) | 8.3 (77 reviews) | 7.7 (315 reviews) | 
| **Frequency Capping** | 9.5 (46 reviews) | 8.4 (82 reviews) | 7.6 (364 reviews) | 
| **Budget Pacing** | 9.0 (50 reviews) | 8.3 (90 reviews) | 8.1 (403 reviews) | 
| **Creative Optimization** | 8.2 (42 reviews) | 8.0 (77 reviews) | 7.5 (381 reviews) | 
| **Rich Media Capabilties** | 8.5 (40 reviews) | 8.3 (73 reviews) | 7.5 (334 reviews) | 
| **In-App Ads** | 9.0 (40 reviews) | 7.8 (70 reviews) | 7.7 (213 reviews) | 
| **Mobile Rich Media Capabilities** | 8.8 (36 reviews) | 8.1 (67 reviews) | 7.8 (211 reviews) | 

#### Targeting

| Feature | AdLib DSP | illumin | AdRoll | 
|---|---|---|---|
| **Targeting** | 9.3 (50 reviews) | 8.2 (96 reviews) | 7.9 (419 reviews) | 
| **Retargeting** | 9.3 (42 reviews) | 8.2 (86 reviews) | 8.7 (455 reviews) | 
| **Geo-Targeting** | 9.5 (46 reviews) | 8.4 (85 reviews) | 8.0 (375 reviews) | 
| **Contextual Targeting** | 9.2 (42 reviews) | 8.0 (85 reviews) | 7.7 (340 reviews) | 

#### Platform

| Feature | AdLib DSP | illumin | AdRoll | 
|---|---|---|---|
| **API / Integrations** | 8.6 (29 reviews) | 7.2 (70 reviews) | 7.7 (295 reviews) | 
| **Custom Reports** | 8.2 (44 reviews) | 7.7 (84 reviews) | 7.2 (342 reviews) | 
| **User, Role, and Access Management** | 9.0 (41 reviews) | 8.4 (81 reviews) | 8.1 (372 reviews) | 
| **Performance and Reliability** | 8.9 (46 reviews) | 8.1 (90 reviews) | 8.1 (412 reviews) | 
| **Enterprise Scalability** | 8.8 (35 reviews) | 8.0 (75 reviews) | 7.8 (315 reviews) | 
| **Customization** | 8.3 (36 reviews) | 7.6 (78 reviews) | 7.4 (331 reviews) | 
| **Workflow Capability** | 8.4 (36 reviews) | 8.0 (78 reviews) | 7.5 (322 reviews) | 
| **Internationalization** | 8.6 (30 reviews) | 7.6 (69 reviews) | 7.8 (269 reviews) | 
| **Notifications** | 8.0 (35 reviews) | 7.4 (71 reviews) | 7.6 (334 reviews) | 

### Data Management Platform (DMP)

| Product | Score | Reviews |
|---|---|---|
| **AdLib DSP** | N/A | N/A |
| **illumin** | N/A | N/A |
| **AdRoll** | N/A | N/A |

#### Data Integration

| Feature | AdLib DSP | illumin | AdRoll | 
|---|---|---|---|
| **1st-Party Data Integration** | Not enough data | Not enough data | Not enough data | 
| **2nd-Party Data Integration** | Not enough data | Not enough data | Not enough data | 
| **3rd-Party Data Integration** | Not enough data | Not enough data | Not enough data | 
| **Offline Data Integration** | Not enough data | Not enough data | Not enough data | 
| **Mobile Data Integration** | Not enough data | Not enough data | Not enough data | 
| **Data Export Tools** | Not enough data | Not enough data | Not enough data | 

#### Agentic AI - Data Management Platform (DMP)

| Feature | AdLib DSP | illumin | AdRoll | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | 

#### Data Analysis & Optimization

| Feature | AdLib DSP | illumin | AdRoll | 
|---|---|---|---|
| **Audience Segmentation** | Not enough data | Not enough data | Not enough data | 
| **Recommendations** | Not enough data | Not enough data | Not enough data | 
| **Standard Dashboards** | Not enough data | Not enough data | Not enough data | 
| **Custom Reports** | Not enough data | Not enough data | Not enough data | 

#### Platform

| Feature | AdLib DSP | illumin | AdRoll | 
|---|---|---|---|
| **Data Permissions** | Not enough data | Not enough data | Not enough data | 
| **User, Role, and Access Management** | Not enough data | Not enough data | Not enough data | 
| **Performance and Reliability** | Not enough data | Not enough data | Not enough data | 
| **Enterprise Scalability** | Not enough data | Not enough data | Not enough data | 
| **Internationalization** | Not enough data | Not enough data | Not enough data | 

### Retargeting

| Product | Score | Reviews |
|---|---|---|
| **AdLib DSP** | N/A | N/A |
| **illumin** | N/A | N/A |
| **AdRoll** | 7.8/10 | 246 |

#### Retargeting

| Feature | AdLib DSP | illumin | AdRoll | 
|---|---|---|---|
| **A/B Testing** | Not enough data | Not enough data | 8.2 (167 reviews) | 
| **Audience Segmentation** | Not enough data | Not enough data | 8.3 (201 reviews) | 
| **Behavioral Targeting** | Not enough data | Not enough data | 8.0 (188 reviews) | 
| **Reporting & Analytics** | Not enough data | Not enough data | 8.2 (215 reviews) | 
| **Geo Targeting** | Not enough data | Not enough data | 8.2 (195 reviews) | 
| **Cross-channel Retargeting** | Not enough data | Not enough data | 8.3 (202 reviews) | 
| **Personalization** | Not enough data | Not enough data | 8.2 (178 reviews) | 

#### Agentic AI - Retargeting

| Feature | AdLib DSP | illumin | AdRoll | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 7.6 (26 reviews) | 
| **Multi-step Planning** | Not enough data | Not enough data | 7.1 (26 reviews) | 
| **Cross-system Integration** | Not enough data | Not enough data | 7.6 (25 reviews) | 
| **Adaptive Learning** | Not enough data | Not enough data | 7.2 (26 reviews) | 
| **Proactive Assistance** | Not enough data | Not enough data | 7.4 (26 reviews) | 
| **Decision Making** | Not enough data | Not enough data | 7.6 (26 reviews) | 

### Attribution

| Product | Score | Reviews |
|---|---|---|
| **AdLib DSP** | N/A | N/A |
| **illumin** | N/A | N/A |
| **AdRoll** | 8.0/10 | 42 |

#### Attribution Modeling

| Feature | AdLib DSP | illumin | AdRoll | 
|---|---|---|---|
| **Single-Touch Attribution** | Not enough data | Not enough data | 8.3 (32 reviews) ✓ Verified | 
| **Multi-Touch Attribution** | Not enough data | Not enough data | 8.4 (34 reviews) ✓ Verified | 
| **Algorithmic Attribution** | Not enough data | Not enough data | 8.3 (34 reviews) ✓ Verified | 
| **Cross-Device Attribution** | Not enough data | Not enough data | 8.5 (34 reviews) ✓ Verified | 
| **Offline Attribution** | Not enough data | Not enough data | 7.1 (28 reviews) ✓ Verified | 
| **Custom Attribution** | Not enough data | Not enough data | 8.3 (29 reviews) ✓ Verified | 

#### Agentic AI - Attribution

| Feature | AdLib DSP | illumin | AdRoll | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 7.9 (8 reviews) | 
| **Cross-system Integration** | Not enough data | Not enough data | 7.1 (8 reviews) | 
| **Natural Language Interaction** | Not enough data | Not enough data | 6.9 (8 reviews) | 
| **Proactive Assistance** | Not enough data | Not enough data | 7.3 (8 reviews) | 

#### Marketing

| Feature | AdLib DSP | illumin | AdRoll | 
|---|---|---|---|
| **B2B Attribution** | Not enough data | Not enough data | 8.8 (27 reviews) ✓ Verified | 
| **B2C Attribution** | Not enough data | Not enough data | 8.5 (32 reviews) ✓ Verified | 
| **Marketing Channels** | Not enough data | Not enough data | 8.2 (35 reviews) ✓ Verified | 
| **Integrations** | Not enough data | Not enough data | 7.7 (31 reviews) ✓ Verified | 

#### Reporting

| Feature | AdLib DSP | illumin | AdRoll | 
|---|---|---|---|
| **Dashboards** | Not enough data | Not enough data | 8.3 (37 reviews) ✓ Verified | 
| **Data Visualizations** | Not enough data | Not enough data | 8.4 (37 reviews) ✓ Verified | 
| **Custom Reporting** | Not enough data | Not enough data | 8.0 (33 reviews) ✓ Verified | 

### Mobile Advertising

| Product | Score | Reviews |
|---|---|---|
| **AdLib DSP** | N/A | N/A |
| **illumin** | N/A | N/A |
| **AdRoll** | 7.7/10 | 518 |

#### Platform Interoperability

| Feature | AdLib DSP | illumin | AdRoll | 
|---|---|---|---|
| **Close Ecosystem API** | Not enough data | Not enough data | 7.5 (34 reviews) | 

#### Mobile Functionality

| Feature | AdLib DSP | illumin | AdRoll | 
|---|---|---|---|
| **Mobile Functionality** | Not enough data | Not enough data | 8.0 (204 reviews) | 

#### Agentic AI - Mobile Advertising

| Feature | AdLib DSP | illumin | AdRoll | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 7.2 (10 reviews) | 
| **Multi-step Planning** | Not enough data | Not enough data | 7.2 (10 reviews) | 
| **Cross-system Integration** | Not enough data | Not enough data | 7.2 (10 reviews) | 
| **Adaptive Learning** | Not enough data | Not enough data | 7.2 (10 reviews) | 
| **Proactive Assistance** | Not enough data | Not enough data | 7.3 (10 reviews) | 
| **Decision Making** | Not enough data | Not enough data | 7.2 (10 reviews) | 

#### Campaign Management

| Feature | AdLib DSP | illumin | AdRoll | 
|---|---|---|---|
| **Campaign Dashboard** | 8.9 (52 reviews) | 8.1 (85 reviews) | 8.0 (448 reviews) | 
| **Campaign Optimization** | 8.8 (52 reviews) | 8.1 (88 reviews) | 7.6 (433 reviews) | 
| **Reach** | 9.2 (52 reviews) | 8.2 (91 reviews) | 8.1 (440 reviews) | 
| **Bulk Editing** | 7.8 (43 reviews) | 7.7 (77 reviews) | 7.0 (375 reviews) | 
| **Batch Uploading** | 8.0 (44 reviews) | 7.9 (77 reviews) | 7.7 (371 reviews) | 
| **Brand Safety** | 9.0 (45 reviews) | 8.5 (81 reviews) | 7.9 (359 reviews) | 
| **Fraud Protection** | 8.8 (44 reviews) | 8.3 (77 reviews) | 7.7 (315 reviews) | 
| **Frequency Capping** | 9.5 (46 reviews) | 8.4 (82 reviews) | 7.6 (364 reviews) | 
| **Budget Pacing** | 9.0 (50 reviews) | 8.3 (90 reviews) | 8.1 (403 reviews) | 
| **Creative Optimization** | 8.2 (42 reviews) | 8.0 (77 reviews) | 7.5 (381 reviews) | 
| **Rich Media Capabilties** | 8.5 (40 reviews) | 8.3 (73 reviews) | 7.5 (334 reviews) | 
| **In-App Ads** | 9.0 (40 reviews) | 7.8 (70 reviews) | 7.7 (213 reviews) | 
| **Mobile Rich Media Capabilities** | 8.8 (36 reviews) | 8.1 (67 reviews) | 7.8 (211 reviews) | 

#### Targeting

| Feature | AdLib DSP | illumin | AdRoll | 
|---|---|---|---|
| **Targeting** | 9.3 (50 reviews) | 8.2 (96 reviews) | 7.9 (419 reviews) | 
| **Retargeting** | 9.3 (42 reviews) | 8.2 (86 reviews) | 8.7 (455 reviews) | 
| **Geo-Targeting** | 9.5 (46 reviews) | 8.4 (85 reviews) | 8.0 (375 reviews) | 
| **Contextual Targeting** | 9.2 (42 reviews) | 8.0 (85 reviews) | 7.7 (340 reviews) | 

#### Mobile

| Feature | AdLib DSP | illumin | AdRoll | 
|---|---|---|---|
| **Mobile Tracking** | Not enough data | Not enough data | 7.8 (169 reviews) | 
| **In-App Ads** | 9.0 (40 reviews) | 7.8 (70 reviews) | 7.7 (213 reviews) | 
| **Mobile Rich Media Capabilities** | 8.8 (36 reviews) | 8.1 (67 reviews) | 7.8 (211 reviews) | 

#### Platform

| Feature | AdLib DSP | illumin | AdRoll | 
|---|---|---|---|
| **API / Integrations** | 8.6 (29 reviews) | 7.2 (70 reviews) | 7.7 (295 reviews) | 
| **Custom Reports** | 8.2 (44 reviews) | 7.7 (84 reviews) | 7.2 (342 reviews) | 
| **User, Role, and Access Management** | 9.0 (41 reviews) | 8.4 (81 reviews) | 8.1 (372 reviews) | 
| **Performance and Reliability** | 8.9 (46 reviews) | 8.1 (90 reviews) | 8.1 (412 reviews) | 
| **Enterprise Scalability** | 8.8 (35 reviews) | 8.0 (75 reviews) | 7.8 (315 reviews) | 
| **Customization** | 8.3 (36 reviews) | 7.6 (78 reviews) | 7.4 (331 reviews) | 
| **Workflow Capability** | 8.4 (36 reviews) | 8.0 (78 reviews) | 7.5 (322 reviews) | 
| **Internationalization** | 8.6 (30 reviews) | 7.6 (69 reviews) | 7.8 (269 reviews) | 
| **Notifications** | 8.0 (35 reviews) | 7.4 (71 reviews) | 7.6 (334 reviews) | 

### Video Advertising

| Product | Score | Reviews |
|---|---|---|
| **AdLib DSP** | 8.9/10 | 54 |
| **illumin** | 7.9/10 | 108 |
| **AdRoll** | 7.5/10 | 515 |

#### Platform Interoperability

| Feature | AdLib DSP | illumin | AdRoll | 
|---|---|---|---|
| **Close Ecosystem API** | Feature Not Available | 7.1 (34 reviews) | 6.4 (13 reviews) | 

#### Video Functionality

| Feature | AdLib DSP | illumin | AdRoll | 
|---|---|---|---|
| **Video Functionality** | 9.2 (10 reviews) | 8.2 (47 reviews) | 8.1 (16 reviews) | 

#### Agentic AI - Video Advertising

| Feature | AdLib DSP | illumin | AdRoll | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 5.6 (6 reviews) | 
| **Multi-step Planning** | Not enough data | Not enough data | 5.6 (6 reviews) | 
| **Cross-system Integration** | Not enough data | Not enough data | 5.8 (6 reviews) | 
| **Adaptive Learning** | Not enough data | Not enough data | 5.8 (6 reviews) | 
| **Proactive Assistance** | Not enough data | Not enough data | 5.8 (6 reviews) | 
| **Decision Making** | Not enough data | Not enough data | 5.6 (6 reviews) | 

#### Campaign Management

| Feature | AdLib DSP | illumin | AdRoll | 
|---|---|---|---|
| **Campaign Dashboard** | 8.9 (52 reviews) | 8.1 (85 reviews) | 8.0 (448 reviews) | 
| **Campaign Optimization** | 8.8 (52 reviews) | 8.1 (88 reviews) | 7.6 (433 reviews) | 
| **Reach** | 9.2 (52 reviews) | 8.2 (91 reviews) | 8.1 (440 reviews) | 
| **Bulk Editing** | 7.8 (43 reviews) | 7.7 (77 reviews) | 7.0 (375 reviews) | 
| **Batch Uploading** | 8.0 (44 reviews) | 7.9 (77 reviews) | 7.7 (371 reviews) | 
| **Brand Safety** | 9.0 (45 reviews) | 8.5 (81 reviews) | 7.9 (359 reviews) | 
| **Fraud Protection** | 8.8 (44 reviews) | 8.3 (77 reviews) | 7.7 (315 reviews) | 
| **Frequency Capping** | 9.5 (46 reviews) | 8.4 (82 reviews) | 7.6 (364 reviews) | 
| **Budget Pacing** | 9.0 (50 reviews) | 8.3 (90 reviews) | 8.1 (403 reviews) | 
| **Creative Optimization** | 8.2 (42 reviews) | 8.0 (77 reviews) | 7.5 (381 reviews) | 
| **Rich Media Capabilties** | 8.5 (40 reviews) | 8.3 (73 reviews) | 7.5 (334 reviews) | 
| **In-App Ads** | 9.0 (40 reviews) | 7.8 (70 reviews) | 7.7 (213 reviews) | 
| **Mobile Rich Media Capabilities** | 8.8 (36 reviews) | 8.1 (67 reviews) | 7.8 (211 reviews) | 

#### Targeting

| Feature | AdLib DSP | illumin | AdRoll | 
|---|---|---|---|
| **Targeting** | 9.3 (50 reviews) | 8.2 (96 reviews) | 7.9 (419 reviews) | 
| **Retargeting** | 9.3 (42 reviews) | 8.2 (86 reviews) | 8.7 (455 reviews) | 
| **Geo-Targeting** | 9.5 (46 reviews) | 8.4 (85 reviews) | 8.0 (375 reviews) | 
| **Contextual Targeting** | 9.2 (42 reviews) | 8.0 (85 reviews) | 7.7 (340 reviews) | 

#### Platform

| Feature | AdLib DSP | illumin | AdRoll | 
|---|---|---|---|
| **API / Integrations** | 8.6 (29 reviews) | 7.2 (70 reviews) | 7.7 (295 reviews) | 
| **Custom Reports** | 8.2 (44 reviews) | 7.7 (84 reviews) | 7.2 (342 reviews) | 
| **User, Role, and Access Management** | 9.0 (41 reviews) | 8.4 (81 reviews) | 8.1 (372 reviews) | 
| **Performance and Reliability** | 8.9 (46 reviews) | 8.1 (90 reviews) | 8.1 (412 reviews) | 
| **Enterprise Scalability** | 8.8 (35 reviews) | 8.0 (75 reviews) | 7.8 (315 reviews) | 
| **Customization** | 8.3 (36 reviews) | 7.6 (78 reviews) | 7.4 (331 reviews) | 
| **Workflow Capability** | 8.4 (36 reviews) | 8.0 (78 reviews) | 7.5 (322 reviews) | 
| **Internationalization** | 8.6 (30 reviews) | 7.6 (69 reviews) | 7.8 (269 reviews) | 
| **Notifications** | 8.0 (35 reviews) | 7.4 (71 reviews) | 7.6 (334 reviews) | 

### Social Media Advertising

| Product | Score | Reviews |
|---|---|---|
| **AdLib DSP** | N/A | N/A |
| **illumin** | N/A | N/A |
| **AdRoll** | 7.7/10 | 517 |

#### Platform Interoperability

| Feature | AdLib DSP | illumin | AdRoll | 
|---|---|---|---|
| **Close Ecosystem API** | Not enough data | Not enough data | 7.9 (34 reviews) | 

#### Agentic AI - Social Media Advertising

| Feature | AdLib DSP | illumin | AdRoll | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 6.4 (6 reviews) | 
| **Multi-step Planning** | Not enough data | Not enough data | 6.1 (6 reviews) | 
| **Cross-system Integration** | Not enough data | Not enough data | 7.9 (7 reviews) | 
| **Adaptive Learning** | Not enough data | Not enough data | 6.7 (6 reviews) | 
| **Proactive Assistance** | Not enough data | Not enough data | 6.4 (6 reviews) | 
| **Decision Making** | Not enough data | Not enough data | 6.1 (6 reviews) | 

#### Social Functionality

| Feature | AdLib DSP | illumin | AdRoll | 
|---|---|---|---|
| **Social Functionality** | Not enough data | Not enough data | 8.1 (222 reviews) | 

#### Campaign Management

| Feature | AdLib DSP | illumin | AdRoll | 
|---|---|---|---|
| **Campaign Dashboard** | 8.9 (52 reviews) | 8.1 (85 reviews) | 8.0 (448 reviews) | 
| **Campaign Optimization** | 8.8 (52 reviews) | 8.1 (88 reviews) | 7.6 (433 reviews) | 
| **Reach** | 9.2 (52 reviews) | 8.2 (91 reviews) | 8.1 (440 reviews) | 
| **Bulk Editing** | 7.8 (43 reviews) | 7.7 (77 reviews) | 7.0 (375 reviews) | 
| **Batch Uploading** | 8.0 (44 reviews) | 7.9 (77 reviews) | 7.7 (371 reviews) | 
| **Brand Safety** | 9.0 (45 reviews) | 8.5 (81 reviews) | 7.9 (359 reviews) | 
| **Fraud Protection** | 8.8 (44 reviews) | 8.3 (77 reviews) | 7.7 (315 reviews) | 
| **Frequency Capping** | 9.5 (46 reviews) | 8.4 (82 reviews) | 7.6 (364 reviews) | 
| **Budget Pacing** | 9.0 (50 reviews) | 8.3 (90 reviews) | 8.1 (403 reviews) | 
| **Creative Optimization** | 8.2 (42 reviews) | 8.0 (77 reviews) | 7.5 (381 reviews) | 
| **Rich Media Capabilties** | 8.5 (40 reviews) | 8.3 (73 reviews) | 7.5 (334 reviews) | 
| **In-App Ads** | 9.0 (40 reviews) | 7.8 (70 reviews) | 7.7 (213 reviews) | 
| **Mobile Rich Media Capabilities** | 8.8 (36 reviews) | 8.1 (67 reviews) | 7.8 (211 reviews) | 

#### Targeting

| Feature | AdLib DSP | illumin | AdRoll | 
|---|---|---|---|
| **Targeting** | 9.3 (50 reviews) | 8.2 (96 reviews) | 7.9 (419 reviews) | 
| **Retargeting** | 9.3 (42 reviews) | 8.2 (86 reviews) | 8.7 (455 reviews) | 
| **Geo-Targeting** | 9.5 (46 reviews) | 8.4 (85 reviews) | 8.0 (375 reviews) | 
| **Contextual Targeting** | 9.2 (42 reviews) | 8.0 (85 reviews) | 7.7 (340 reviews) | 

#### Platform

| Feature | AdLib DSP | illumin | AdRoll | 
|---|---|---|---|
| **API / Integrations** | 8.6 (29 reviews) | 7.2 (70 reviews) | 7.7 (295 reviews) | 
| **Custom Reports** | 8.2 (44 reviews) | 7.7 (84 reviews) | 7.2 (342 reviews) | 
| **User, Role, and Access Management** | 9.0 (41 reviews) | 8.4 (81 reviews) | 8.1 (372 reviews) | 
| **Performance and Reliability** | 8.9 (46 reviews) | 8.1 (90 reviews) | 8.1 (412 reviews) | 
| **Enterprise Scalability** | 8.8 (35 reviews) | 8.0 (75 reviews) | 7.8 (315 reviews) | 
| **Customization** | 8.3 (36 reviews) | 7.6 (78 reviews) | 7.4 (331 reviews) | 
| **Workflow Capability** | 8.4 (36 reviews) | 8.0 (78 reviews) | 7.5 (322 reviews) | 
| **Internationalization** | 8.6 (30 reviews) | 7.6 (69 reviews) | 7.8 (269 reviews) | 
| **Notifications** | 8.0 (35 reviews) | 7.4 (71 reviews) | 7.6 (334 reviews) | 

### Digital Audio Advertising

| Product | Score | Reviews |
|---|---|---|
| **AdLib DSP** | N/A | N/A |
| **illumin** | 8.7/10 | 8 |
| **AdRoll** | N/A | N/A |

#### Platform Basics

| Feature | AdLib DSP | illumin | AdRoll | 
|---|---|---|---|
| **Cross-Device Advertising** | Not enough data | 8.8 (8 reviews) | Not enough data | 
| **Audio Ad Formats** | Not enough data | 8.5 (8 reviews) | Not enough data | 
| **Programmatic Audio** | Not enough data | 8.3 (8 reviews) | Not enough data | 
| **Audience Targeting** | Not enough data | 8.5 (8 reviews) | Not enough data | 

#### Platform Reporting

| Feature | AdLib DSP | illumin | AdRoll | 
|---|---|---|---|
| **Performance Monitoring** | Not enough data | 8.8 (8 reviews) | Not enough data | 
| **Reporting Dashboards** | Not enough data | 8.3 (8 reviews) | Not enough data | 
| **Dashboard Exports** | Not enough data | 7.9 (8 reviews) | Not enough data | 
| **Music Genre Reporting** | Not enough data | 6.2 (7 reviews) | Not enough data | 

#### Agentic AI - Digital Audio Advertising

| Feature | AdLib DSP | illumin | AdRoll | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | 

### Demand Side Platform (DSP)

| Product | Score | Reviews |
|---|---|---|
| **AdLib DSP** | 8.7/10 | 54 |
| **illumin** | 8.1/10 | 108 |
| **AdRoll** | 8.0/10 | 515 |

#### Demand Side Platforms

| Feature | AdLib DSP | illumin | AdRoll | 
|---|---|---|---|
| **Cross Channel Capabilities ** | 9.0 (31 reviews) | 8.6 (65 reviews) | 7.7 (5 reviews) | 

#### Agentic AI - Demand Side Platform (DSP)

| Feature | AdLib DSP | illumin | AdRoll | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 8.0 (5 reviews) | 
| **Cross-system Integration** | Not enough data | Not enough data | 7.3 (5 reviews) | 
| **Adaptive Learning** | Not enough data | Not enough data | 7.7 (5 reviews) | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 7.7 (5 reviews) | 

#### Campaign Management

| Feature | AdLib DSP | illumin | AdRoll | 
|---|---|---|---|
| **Campaign Dashboard** | 8.9 (52 reviews) | 8.1 (85 reviews) | 8.0 (448 reviews) | 
| **Campaign Optimization** | 8.8 (52 reviews) | 8.1 (88 reviews) | 7.6 (433 reviews) | 
| **Reach** | 9.2 (52 reviews) | 8.2 (91 reviews) | 8.1 (440 reviews) | 
| **Bulk Editing** | 7.8 (43 reviews) | 7.7 (77 reviews) | 7.0 (375 reviews) | 
| **Batch Uploading** | 8.0 (44 reviews) | 7.9 (77 reviews) | 7.7 (371 reviews) | 
| **Brand Safety** | 9.0 (45 reviews) | 8.5 (81 reviews) | 7.9 (359 reviews) | 
| **Fraud Protection** | 8.8 (44 reviews) | 8.3 (77 reviews) | 7.7 (315 reviews) | 
| **Frequency Capping** | 9.5 (46 reviews) | 8.4 (82 reviews) | 7.6 (364 reviews) | 
| **Budget Pacing** | 9.0 (50 reviews) | 8.3 (90 reviews) | 8.1 (403 reviews) | 
| **Creative Optimization** | 8.2 (42 reviews) | 8.0 (77 reviews) | 7.5 (381 reviews) | 
| **Rich Media Capabilties** | 8.5 (40 reviews) | 8.3 (73 reviews) | 7.5 (334 reviews) | 
| **In-App Ads** | 9.0 (40 reviews) | 7.8 (70 reviews) | 7.7 (213 reviews) | 
| **Mobile Rich Media Capabilities** | 8.8 (36 reviews) | 8.1 (67 reviews) | 7.8 (211 reviews) | 

#### Targeting

| Feature | AdLib DSP | illumin | AdRoll | 
|---|---|---|---|
| **Targeting** | 9.3 (50 reviews) | 8.2 (96 reviews) | 7.9 (419 reviews) | 
| **Retargeting** | 9.3 (42 reviews) | 8.2 (86 reviews) | 8.7 (455 reviews) | 
| **Geo-Targeting** | 9.5 (46 reviews) | 8.4 (85 reviews) | 8.0 (375 reviews) | 
| **Contextual Targeting** | 9.2 (42 reviews) | 8.0 (85 reviews) | 7.7 (340 reviews) | 

#### Demand Side Platforms

| Feature | AdLib DSP | illumin | AdRoll | 
|---|---|---|---|
| **Machine Learning Optimization** | 8.6 (38 reviews) | 8.0 (61 reviews) | 8.3 (5 reviews) | 
| **Estimate and Projections** | 8.2 (36 reviews) | 7.8 (59 reviews) | 8.3 (5 reviews) | 
| **Cross-Device Capabilities** | 8.9 (36 reviews) | 8.4 (60 reviews) | 8.3 (5 reviews) | 

#### Platform

| Feature | AdLib DSP | illumin | AdRoll | 
|---|---|---|---|
| **API / Integrations** | 8.6 (29 reviews) | 7.2 (70 reviews) | 7.7 (295 reviews) | 
| **Custom Reports** | 8.2 (44 reviews) | 7.7 (84 reviews) | 7.2 (342 reviews) | 
| **User, Role, and Access Management** | 9.0 (41 reviews) | 8.4 (81 reviews) | 8.1 (372 reviews) | 
| **Performance and Reliability** | 8.9 (46 reviews) | 8.1 (90 reviews) | 8.1 (412 reviews) | 
| **Enterprise Scalability** | 8.8 (35 reviews) | 8.0 (75 reviews) | 7.8 (315 reviews) | 
| **Customization** | 8.3 (36 reviews) | 7.6 (78 reviews) | 7.4 (331 reviews) | 
| **Workflow Capability** | 8.4 (36 reviews) | 8.0 (78 reviews) | 7.5 (322 reviews) | 
| **Internationalization** | 8.6 (30 reviews) | 7.6 (69 reviews) | 7.8 (269 reviews) | 
| **Notifications** | 8.0 (35 reviews) | 7.4 (71 reviews) | 7.6 (334 reviews) | 

### Connected TV (CTV) Advertising Platforms

| Product | Score | Reviews |
|---|---|---|
| **AdLib DSP** | N/A | N/A |
| **illumin** | N/A | N/A |
| **AdRoll** | 8.5/10 | 9 |

#### Platform  - Connected TV (CTV) Advertising Platforms

| Feature | AdLib DSP | illumin | AdRoll | 
|---|---|---|---|
| **Personalized Segmentation** | Not enough data | Not enough data | 8.7 (9 reviews) | 
| **Ad Serving ** | Not enough data | Not enough data | 9.1 (9 reviews) | 
| **Streaming Capabilites** | Not enough data | Not enough data | 8.7 (9 reviews) | 
| **Performance Analytics** | Not enough data | Not enough data | 8.9 (9 reviews) | 

#### Campaign Management - Connected TV (CTV) Advertising Platforms

| Feature | AdLib DSP | illumin | AdRoll | 
|---|---|---|---|
| **Creative Assets** | Not enough data | Not enough data | 8.5 (9 reviews) | 
| **Campaign Dashboard** | Not enough data | Not enough data | 8.3 (9 reviews) | 

#### Agentic AI - Connected TV (CTV) Advertising Platforms

| Feature | AdLib DSP | illumin | AdRoll | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 8.3 (7 reviews) | 
| **Multi-step Planning** | Not enough data | Not enough data | 8.6 (7 reviews) | 
| **Cross-system Integration** | Not enough data | Not enough data | 8.8 (7 reviews) | 
| **Adaptive Learning** | Not enough data | Not enough data | 8.8 (7 reviews) | 
| **Proactive Assistance** | Not enough data | Not enough data | 8.8 (7 reviews) | 
| **Decision Making** | Not enough data | Not enough data | 7.1 (7 reviews) | 

### Cross-Channel Advertising

| Product | Score | Reviews |
|---|---|---|
| **AdLib DSP** | N/A | N/A |
| **illumin** | N/A | N/A |
| **AdRoll** | N/A | N/A |

#### Agentic AI - Cross-Channel Advertising

| Feature | AdLib DSP | illumin | AdRoll | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | 

### Native Advertising

| Product | Score | Reviews |
|---|---|---|
| **AdLib DSP** | N/A | N/A |
| **illumin** | N/A | N/A |
| **AdRoll** | 7.2/10 | 11 |

#### Agentic AI - Native Advertising

| Feature | AdLib DSP | illumin | AdRoll | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 7.7 (11 reviews) | 
| **Multi-step Planning** | Not enough data | Not enough data | 7.3 (10 reviews) | 
| **Cross-system Integration** | Not enough data | Not enough data | 7.8 (10 reviews) | 
| **Adaptive Learning** | Not enough data | Not enough data | 7.5 (10 reviews) | 
| **Proactive Assistance** | Not enough data | Not enough data | 7.2 (10 reviews) | 
| **Decision Making** | Not enough data | Not enough data | 7.3 (10 reviews) | 

### Account-Based Execution

| Product | Score | Reviews |
|---|---|---|
| **AdLib DSP** | N/A | N/A |
| **illumin** | N/A | N/A |
| **AdRoll** | N/A | N/A |

#### Marketing Distribution

| Feature | AdLib DSP | illumin | AdRoll | 
|---|---|---|---|
| **Segmentation ** | Not enough data | Not enough data | Not enough data | 
| **Personalized Messaging ** | Not enough data | Not enough data | Not enough data | 
| **Website Personalization ** | Not enough data | Not enough data | Not enough data | 
| **Email Campaigns ** | Not enough data | Not enough data | Not enough data | 
| **Digital Advertising** | Not enough data | Not enough data | Not enough data | 
| **Direct Mail** | Not enough data | Not enough data | Not enough data | 

#### Campaign Planning

| Feature | AdLib DSP | illumin | AdRoll | 
|---|---|---|---|
| **Strategy Mapping ** | Not enough data | Not enough data | Not enough data | 
| **Prioritized Accounts ** | Not enough data | Not enough data | Not enough data | 
| **Trending Accounts ** | Not enough data | Not enough data | Not enough data | 
| **Sales Activation** | Not enough data | Not enough data | Not enough data | 

#### Integrations

| Feature | AdLib DSP | illumin | AdRoll | 
|---|---|---|---|
| **Ad Network Integrations ** | Not enough data | Not enough data | Not enough data | 
| **Buyer Intent Data Integration** | Not enough data | Not enough data | Not enough data | 
| **Marketing Automation Integration** | Not enough data | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (3):** [Demand Side Platform (DSP)](https://www.g2.com/categories/demand-side-platform-dsp), [Video Advertising Software](https://www.g2.com/categories/video-advertising), [Cross-Channel Advertising Software](https://www.g2.com/categories/cross-channel-advertising)

**Unique to AdLib DSP (2):** [Data Management Platforms (DMP)](https://www.g2.com/categories/data-management-platform-dmp), [Digital Audio Advertising Software](https://www.g2.com/categories/digital-audio-advertising)

**Unique to illumin (3):** [Native Advertising Software](https://www.g2.com/categories/native-advertising), [Display Advertising Software](https://www.g2.com/categories/display-advertising), [Digital Audio Advertising Software](https://www.g2.com/categories/digital-audio-advertising)

**Unique to AdRoll (7):** [Connected TV (CTV) Advertising Platforms](https://www.g2.com/categories/connected-tv-ctv-advertising-platforms), [Retargeting Software](https://www.g2.com/categories/retargeting), [Attribution Software](https://www.g2.com/categories/attribution), [Native Advertising Software](https://www.g2.com/categories/native-advertising), [Social Media Advertising Software](https://www.g2.com/categories/social-media-advertising), [Mobile Advertising Software](https://www.g2.com/categories/mobile-advertising), [Display Advertising Software](https://www.g2.com/categories/display-advertising)


---
## Reviewer Demographics

### By Company Size

| Segment | AdLib DSP | illumin | AdRoll | 
|---|---|---|---|
| **Small-Business** | 83.5% | 57.9% | 56.0% | 
| **Mid-Market** | 16.5% | 31.0% | 35.8% | 
| **Enterprise** | 0% | 11.1% | 8.2% | 

### By Industry

#### AdLib DSP

- **Marketing and Advertising:** 51.3%
- **Online Media:** 9.0%
- **Entertainment:** 5.1%
- **Computer Software:** 2.6%
- **Non-Profit Organization Management:** 2.6%
- **Legal Services:** 2.6%
- **Information Technology and Services:** 2.6%
- **Health, Wellness and Fitness:** 2.6%
- **Financial Services:** 2.6%
- **Alternative Medicine:** 1.3%
- **Other:** 17.9%

#### illumin

- **Marketing and Advertising:** 42.9%
- **Automotive:** 4.2%
- **Online Media:** 4.2%
- **Telecommunications:** 3.4%
- **Entertainment:** 3.4%
- **Higher Education:** 2.5%
- **Financial Services:** 2.5%
- **Food & Beverages:** 2.5%
- **Consumer Electronics:** 2.5%
- **Information Technology and Services:** 2.5%
- **Other:** 29.4%

#### AdRoll

- **Marketing and Advertising:** 25.4%
- **Computer Software:** 7.4%
- **Retail:** 5.8%
- **Apparel & Fashion:** 4.3%
- **Information Technology and Services:** 4.1%
- **Internet:** 3.6%
- **Financial Services:** 3.5%
- **Health, Wellness and Fitness:** 3.2%
- **Real Estate:** 2.4%
- **Consumer Goods:** 2.0%
- **Other:** 38.3%

---
## Alternatives

### Alternatives to AdLib DSP

- [StackAdapt](https://www.g2.com/products/stackadapt/reviews) — 4.7/5 stars (868 reviews)
- [Basis](https://www.g2.com/products/basis/reviews) — 4.5/5 stars (287 reviews)
- [Celtra](https://www.g2.com/products/celtra/reviews) — 4.4/5 stars (400 reviews)
- [Innovid](https://www.g2.com/products/mediaocean-innovid/reviews) — 4.1/5 stars (375 reviews)
- [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews) — 4.2/5 stars (1454 reviews)
- [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) — 4.4/5 stars (1943 reviews)
- [AdRoll ABM (Formerly RollWorks)](https://www.g2.com/products/adroll-abm-formerly-rollworks/reviews) — 4.3/5 stars (650 reviews)
- [LocaliQ](https://www.g2.com/products/localiq/reviews) — 4.5/5 stars (1057 reviews)
- [Prisma](https://www.g2.com/products/prisma-mediaocean/reviews) — 4.0/5 stars (437 reviews)
- [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) — 4.6/5 stars (765 reviews)

### Alternatives to illumin

- [StackAdapt](https://www.g2.com/products/stackadapt/reviews) — 4.7/5 stars (868 reviews)
- [Basis](https://www.g2.com/products/basis/reviews) — 4.5/5 stars (287 reviews)
- [The Trade Desk](https://www.g2.com/products/the-trade-desk/reviews) — 4.4/5 stars (170 reviews)
- [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) — 4.4/5 stars (1943 reviews)
- [Celtra](https://www.g2.com/products/celtra/reviews) — 4.4/5 stars (400 reviews)
- [AdRoll ABM (Formerly RollWorks)](https://www.g2.com/products/adroll-abm-formerly-rollworks/reviews) — 4.3/5 stars (650 reviews)
- [Prisma](https://www.g2.com/products/prisma-mediaocean/reviews) — 4.0/5 stars (437 reviews)
- [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews) — 4.2/5 stars (1454 reviews)
- [LocaliQ](https://www.g2.com/products/localiq/reviews) — 4.5/5 stars (1057 reviews)
- [Innovid](https://www.g2.com/products/mediaocean-innovid/reviews) — 4.1/5 stars (375 reviews)

### Alternatives to AdRoll

- [Criteo Commerce Growth](https://www.g2.com/products/criteo-commerce-growth/reviews) — 3.8/5 stars (241 reviews)
- [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews) — 4.2/5 stars (1454 reviews)
- [StackAdapt](https://www.g2.com/products/stackadapt/reviews) — 4.7/5 stars (868 reviews)
- [The Trade Desk](https://www.g2.com/products/the-trade-desk/reviews) — 4.4/5 stars (170 reviews)
- [Basis](https://www.g2.com/products/basis/reviews) — 4.5/5 stars (287 reviews)
- [Google Marketing Platform](https://www.g2.com/products/google-marketing-platform/reviews) — 4.1/5 stars (300 reviews)
- [MediaMath by Infillion](https://www.g2.com/products/mediamath-by-infillion/reviews) — 3.9/5 stars (126 reviews)
- [Marin Software](https://www.g2.com/products/marin-software/reviews) — 3.8/5 stars (453 reviews)
- [Choozle](https://www.g2.com/products/choozle/reviews) — 4.2/5 stars (211 reviews)
- [Adobe Advertising Cloud](https://www.g2.com/products/adobe-advertising-cloud/reviews) — 3.7/5 stars (97 reviews)

---
## Top Discussions

### AdLib DSP

- Title: [What is AdLib DSP used for?](https://www.g2.com/discussions/what-is-adlib-dsp-used-for) — 1 comment
  > **Top comment:** "AdLib is an advertising software company offering customizable user interfaces and APIs for streamlined and automated cross-channel media buying, data..."

### illumin

No discussions available for this product.

### AdRoll

- Title: [What is AdRoll used for?](https://www.g2.com/discussions/adroll-what-is-adroll-used-for) — 1 comment
  > **Top comment:** "For retargeting and setting up ads to those already familiar/seen your product but hasn't converted yet."
- Title: [What is AdRoll used for?](https://www.g2.com/discussions/what-is-adroll-used-for) — 1 comment
  > **Top comment:** "retargeting that means someone goes on your website and they do not convert. You can then show ads to those folks through AdRoll."
- Title: [How much does AdRoll cost?](https://www.g2.com/discussions/how-much-does-adroll-cost) — 1 comment
  > **Top comment:** "Too much for their bad service."
- Title: [How does AdRoll make money?](https://www.g2.com/discussions/how-does-adroll-make-money) — 1 comment
  > **Top comment:** "Paid premium subscriptions and fees from media placements. "
- Title: [How would an expert measure success of our campaigns?](https://www.g2.com/discussions/how-would-an-expert-measure-success-of-our-campaigns) — 1 comment
  > **Top comment:** "How can any amount of someone's hard earned money just disappear into thin air without a trace nor explanation? 
I almost believed it when I lost my..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/adlib-dsp-vs-illumin-illumin-vs-adroll)