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Compare AdLib DSP and illumin 
At a Glance
Market Segments
Small-Business (83.3% of reviews)
Small-Business (58.0% of reviews)
Entry-Level Pricing
Contact Us Per Year
Contact Us
AdLib DSP
Star Rating
(79)4.7 out of 5
Market Segments
Small-Business (83.3% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us Per Year
Free Trial is available
Learn more about AdLib DSPillumin
Star Rating
(100)4.3 out of 5
Market Segments
Small-Business (58.0% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that illumin excels in providing a unique and intuitive user experience, with many users appreciating its journey format that stands out from other DSPs. This has made onboarding and daily use feel comfortable and straightforward for teams.
- Users say AdLib DSP shines in its simplicity and ease of use, with one reviewer highlighting that the interface is easy to navigate and set up without extensive guidance. This focus on user-friendliness is a significant advantage for those new to programmatic advertising.
- Reviewers mention that illumin's customer support is highly regarded, with dedicated account managers and proactive communication being key strengths. Users have noted that this support has been invaluable in ensuring smooth campaign execution.
- According to verified reviews, AdLib DSP's team is praised for their responsiveness and willingness to customize the platform to meet specific needs. This personal touch has fostered a strong partnership with users, enhancing their overall satisfaction.
- G2 reviewers highlight that while illumin has a solid G2 Score, it has fewer recent reviews compared to AdLib DSP, which may indicate a need for more user feedback to fully gauge its current performance and reliability.
- Users report that AdLib DSP has a slight edge in terms of overall ratings for features like campaign optimization and targeting capabilities, with many finding these tools effective for their advertising strategies, further solidifying its appeal among small businesses.
Pricing
Entry-Level Pricing
AdLib DSP
The AdLib Platform
Contact Us
Per Year
Unlimited Access & Usage
- Dedicated Client Success Team
- Unlimited Advertisers, Campaigns, & Ads
- Unlimited Retargeting Pixels
illumin
SELF-SERVICE
Contact Us
Take control of your journey
- Control: You get hands-on keyboard training and the opportunity to master every campaign feature. Who knew programmatic strategy could be so exhilarating?
- Savings: C’mon, why pay someone to manage your campaign?
- Flexibility: We offer robust out-of-the-box solutions with oodles of opportunities to tinker, test, and tweak.
Free Trial
AdLib DSP
Free Trial is available
illumin
No trial information availableRatings
Meets Requirements
9.0
62
8.3
94
Ease of Use
9.3
62
8.3
90
Ease of Setup
9.4
50
8.2
73
Ease of Admin
9.3
38
8.3
65
Quality of Support
9.7
64
9.2
94
Has the product been a good partner in doing business?
9.7
39
9.1
73
Product Direction (% positive)
9.4
57
9.3
94
Features by Category
Channel Functionality
Not enough data
8.5
59
Platform Interoperability
Not enough data
7.4
45
Agentic AI - Display Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.9
52
8.1
83
8.8
52
8.0
82
9.2
52
8.2
85
7.8
43
7.8
76
8.0
44
7.9
76
9.0
45
8.5
80
8.8
44
8.3
77
9.5
46
8.5
81
9.0
50
8.3
87
8.2
42
8.0
76
8.5
40
8.3
71
9.0
40
7.8
70
8.8
36
8.1
67
Targeting
9.3
50
8.0
87
9.3
42
8.2
84
9.5
46
8.4
84
9.2
42
8.0
84
Platform
8.6
29
7.3
68
8.2
44
7.7
79
9.0
41
8.4
80
8.9
46
8.1
83
8.8
35
8.0
75
8.3
36
7.6
75
8.4
36
8.0
75
8.6
30
7.7
68
8.0
35
7.4
71
Data Integration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Data Management Platform (DMP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Analysis & Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Interoperability
Feature Not Available
7.1
34
Video Functionality
9.2
10
8.1
46
Agentic AI - Video Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.9
52
8.1
83
8.8
52
8.0
82
9.2
52
8.2
85
7.8
43
7.8
76
8.0
44
7.9
76
9.0
45
8.5
80
8.8
44
8.3
77
9.5
46
8.5
81
9.0
50
8.3
87
8.2
42
8.0
76
8.5
40
8.3
71
9.0
40
7.8
70
8.8
36
8.1
67
Targeting
9.3
50
8.0
87
9.3
42
8.2
84
9.5
46
8.4
84
9.2
42
8.0
84
Platform
8.6
29
7.3
68
8.2
44
7.7
79
9.0
41
8.4
80
8.9
46
8.1
83
8.8
35
8.0
75
8.3
36
7.6
75
8.4
36
8.0
75
8.6
30
7.7
68
8.0
35
7.4
71
Platform Basics
Not enough data
8.8
8
Not enough data
8.5
8
Not enough data
8.3
8
Not enough data
8.5
8
Platform Reporting
Not enough data
8.8
8
Not enough data
8.3
8
Not enough data
7.9
8
Not enough data
6.2
7
Agentic AI - Digital Audio Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Demand Side Platforms
9.0
31
8.4
59
Agentic AI - Demand Side Platform (DSP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.9
52
8.1
83
8.8
52
8.0
82
9.2
52
8.2
85
7.8
43
7.8
76
8.0
44
7.9
76
9.0
45
8.5
80
8.8
44
8.3
77
9.5
46
8.5
81
9.0
50
8.3
87
8.2
42
8.0
76
8.5
40
8.3
71
9.0
40
7.8
70
8.8
36
8.1
67
Targeting
9.3
50
8.0
87
9.3
42
8.2
84
9.5
46
8.4
84
9.2
42
8.0
84
Demand Side Platforms
8.6
38
8.0
60
8.2
36
7.8
59
8.9
36
8.4
60
Platform
8.6
29
7.3
68
8.2
44
7.7
79
9.0
41
8.4
80
8.9
46
8.1
83
8.8
35
8.0
75
8.3
36
7.6
75
8.4
36
8.0
75
8.6
30
7.7
68
8.0
35
7.4
71
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Native Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
AdLib DSP and illumin are categorized as Demand Side Platform (DSP), Digital Audio Advertising, Video Advertising, and Cross-Channel Advertising
Unique Categories
AdLib DSP is categorized as Data Management Platform (DMP)
illumin is categorized as Native Advertising and Display Advertising
Reviews
Reviewers' Company Size
AdLib DSP
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
illumin
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
51.3%
Online Media
9.0%
Entertainment
5.1%
Non-Profit Organization Management
2.6%
Legal Services
2.6%
Other
29.5%
Marketing and Advertising
48.0%
Online Media
4.0%
Automotive
4.0%
Higher Education
3.0%
Financial Services
3.0%
Other
38.0%
Discussions
What is AdLib DSP used for?
1 Comment
MH
AdLib is an advertising software company offering customizable user interfaces and APIs for streamlined and automated cross-channel media buying, data...Read more
AdLib DSP has no more discussions with answers
illumin has no discussions with answers
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