# AdLib DSP, Adobe Advertising Cloud vs Roku OneView (formerly Dataxu) Comparison

| | AdLib DSP | Adobe Advertising Cloud | Roku OneView (formerly Dataxu) | 
|---|---|---|---|
| **Star Rating** | 4.7 out of 5 | 3.7 out of 5 | 3.8 out of 5 | 
| **Total Reviews** | 80 | 97 | 86 | 
| **Largest Market Segment** | Small-Business (83.5% of reviews) | Mid-Market (35.5% of reviews) | Mid-Market (40.5% of reviews) | 
| **Entry Level Price** | Contact Us Per Year | No pricing available | No pricing available | 

---
## Top Pros & Cons

### AdLib DSP

Pros:
- Ease of Use (10 reviews)
- Campaign Management (6 reviews)

Cons:
- Audience Targeting (2 reviews)
- Difficult Usability (2 reviews)

### Adobe Advertising Cloud

Pros:
- All-in-One (2 reviews)
- Collaboration (1 reviews)

Cons:
- Functionality Limitations (1 reviews)
- High Competition (1 reviews)

### Roku OneView (formerly Dataxu)

**Not enough data**

---
## Ratings Comparison
| Rating | AdLib DSP | Adobe Advertising Cloud | Roku OneView (formerly Dataxu) | 
|---|---|---|---|
  | **Meets Requirements** | 9.0 (62 reviews) | 7.6 (88 reviews) | 7.6 (79 reviews) | 
  | **Ease of Use** | 9.3 (62 reviews) | 6.8 (86 reviews) | 7.1 (77 reviews) | 
  | **Ease of Setup** | 9.4 (50 reviews) | 6.2 (46 reviews) | 7.0 (46 reviews) | 
  | **Ease of Admin** | 9.3 (38 reviews) | 7.2 (48 reviews) | 7.3 (45 reviews) | 
  | **Quality of Support** | 9.7 (64 reviews) | 7.5 (83 reviews) | 8.3 (77 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.7 (39 reviews) | 7.7 (49 reviews) | 8.1 (50 reviews) | 
  | **Product Direction (% positive)** | 9.4 (57 reviews) | 7.2 (88 reviews) | 7.4 (80 reviews) | 

---
## Pricing

### AdLib DSP

#### Entry-Level Pricing

Plan: The AdLib Platform

Price: Contact Us Per Year

Description: Unlimited Access & Usage

Key Features:
- Dedicated Client Success Team
- Unlimited Advertisers, Campaigns, & Ads
- Unlimited Retargeting Pixels

[Learn more about AdLib DSP](https://www.g2.com/products/adlib-dsp/reviews)

#### Free Trial

Yes

### Adobe Advertising Cloud

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

### Roku OneView (formerly Dataxu)

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

---
## Features Comparison By Category

### Display Advertising

| Product | Score | Reviews |
|---|---|---|
| **AdLib DSP** | N/A | N/A |
| **Adobe Advertising Cloud** | 8.0/10 | 62 |
| **Roku OneView (formerly Dataxu)** | 7.5/10 | 74 |

#### Channel Functionality

| Feature | AdLib DSP | Adobe Advertising Cloud | Roku OneView (formerly Dataxu) | 
|---|---|---|---|
| **Display Functionality** | Not enough data | 7.8 (34 reviews) | 8.0 (67 reviews) | 

#### Platform Interoperability

| Feature | AdLib DSP | Adobe Advertising Cloud | Roku OneView (formerly Dataxu) | 
|---|---|---|---|
| **Close Ecosystem API** | Not enough data | 8.3 (6 reviews) | Not enough data | 

#### Agentic AI - Display Advertising

| Feature | AdLib DSP | Adobe Advertising Cloud | Roku OneView (formerly Dataxu) | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | 

#### Campaign Management

| Feature | AdLib DSP | Adobe Advertising Cloud | Roku OneView (formerly Dataxu) | 
|---|---|---|---|
| **Campaign Dashboard** | 8.9 (52 reviews) | 8.1 (53 reviews) ✓ Verified | 7.1 (64 reviews) ✓ Verified | 
| **Campaign Optimization** | 8.8 (52 reviews) | 8.2 (51 reviews) ✓ Verified | 7.4 (69 reviews) ✓ Verified | 
| **Reach** | 9.2 (52 reviews) | 7.6 (48 reviews) ✓ Verified | 8.5 (49 reviews) ✓ Verified | 
| **Bulk Editing** | 7.8 (43 reviews) | 7.8 (46 reviews) ✓ Verified | 6.4 (58 reviews) ✓ Verified | 
| **Batch Uploading** | 8.0 (44 reviews) | 8.0 (47 reviews) ✓ Verified | 6.8 (56 reviews) ✓ Verified | 
| **Brand Safety** | 9.0 (45 reviews) | 7.7 (27 reviews) | 7.8 (65 reviews) ✓ Verified | 
| **Fraud Protection** | 8.8 (44 reviews) | 7.7 (38 reviews) ✓ Verified | 7.7 (62 reviews) ✓ Verified | 
| **Frequency Capping** | 9.5 (46 reviews) | 8.1 (27 reviews) | 8.5 (68 reviews) ✓ Verified | 
| **Budget Pacing** | 9.0 (50 reviews) | 8.0 (48 reviews) ✓ Verified | 8.0 (71 reviews) ✓ Verified | 
| **Creative Optimization** | 8.2 (42 reviews) | 8.0 (48 reviews) ✓ Verified | 7.3 (60 reviews) ✓ Verified | 
| **Rich Media Capabilties** | 8.5 (40 reviews) | 7.5 (40 reviews) ✓ Verified | 7.7 (49 reviews) ✓ Verified | 
| **In-App Ads** | 9.0 (40 reviews) | 9.0 (10 reviews) ✓ Verified | 7.0 (38 reviews) ✓ Verified | 
| **Mobile Rich Media Capabilities** | 8.8 (36 reviews) | 8.8 (10 reviews) ✓ Verified | 7.5 (30 reviews) ✓ Verified | 

#### Targeting

| Feature | AdLib DSP | Adobe Advertising Cloud | Roku OneView (formerly Dataxu) | 
|---|---|---|---|
| **Targeting** | 9.3 (50 reviews) | 8.2 (50 reviews) ✓ Verified | 8.0 (73 reviews) ✓ Verified | 
| **Retargeting** | 9.3 (42 reviews) | 7.8 (47 reviews) ✓ Verified | 8.5 (71 reviews) ✓ Verified | 
| **Geo-Targeting** | 9.5 (46 reviews) | 7.9 (44 reviews) ✓ Verified | 8.0 (68 reviews) ✓ Verified | 
| **Contextual Targeting** | 9.2 (42 reviews) | 7.7 (32 reviews) | 7.6 (60 reviews) ✓ Verified | 

#### Platform

| Feature | AdLib DSP | Adobe Advertising Cloud | Roku OneView (formerly Dataxu) | 
|---|---|---|---|
| **API / Integrations** | 8.6 (29 reviews) | 7.8 (37 reviews) ✓ Verified | 7.1 (37 reviews) ✓ Verified | 
| **Custom Reports** | 8.2 (44 reviews) | 8.2 (49 reviews) ✓ Verified | 7.3 (61 reviews) ✓ Verified | 
| **User, Role, and Access Management** | 9.0 (41 reviews) | 8.0 (51 reviews) ✓ Verified | Feature Not Available | 
| **Performance and Reliability** | 8.9 (46 reviews) | 7.5 (52 reviews) ✓ Verified | 8.0 (69 reviews) ✓ Verified | 
| **Enterprise Scalability** | 8.8 (35 reviews) | 7.9 (46 reviews) ✓ Verified | 7.8 (54 reviews) ✓ Verified | 
| **Customization** | 8.3 (36 reviews) | 8.2 (51 reviews) ✓ Verified | 6.9 (55 reviews) ✓ Verified | 
| **Workflow Capability** | 8.4 (36 reviews) | 8.0 (42 reviews) ✓ Verified | 7.1 (53 reviews) ✓ Verified | 
| **Internationalization** | 8.6 (30 reviews) | 7.9 (38 reviews) ✓ Verified | 7.6 (35 reviews) ✓ Verified | 
| **Notifications** | 8.0 (35 reviews) | 8.0 (45 reviews) ✓ Verified | 6.6 (45 reviews) ✓ Verified | 

### Data Management Platform (DMP)

| Product | Score | Reviews |
|---|---|---|
| **AdLib DSP** | N/A | N/A |
| **Adobe Advertising Cloud** | N/A | N/A |
| **Roku OneView (formerly Dataxu)** | 8.3/10 | 10 |

#### Data Integration

| Feature | AdLib DSP | Adobe Advertising Cloud | Roku OneView (formerly Dataxu) | 
|---|---|---|---|
| **1st-Party Data Integration** | Not enough data | Not enough data | 8.8 (8 reviews) | 
| **2nd-Party Data Integration** | Not enough data | Not enough data | 9.0 (5 reviews) | 
| **3rd-Party Data Integration** | Not enough data | Not enough data | 7.4 (7 reviews) | 
| **Offline Data Integration** | Not enough data | Not enough data | Not enough data | 
| **Mobile Data Integration** | Not enough data | Not enough data | 9.3 (5 reviews) | 
| **Data Export Tools** | Not enough data | Not enough data | 9.4 (6 reviews) | 

#### Agentic AI - Data Management Platform (DMP)

| Feature | AdLib DSP | Adobe Advertising Cloud | Roku OneView (formerly Dataxu) | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | 

#### Data Analysis & Optimization

| Feature | AdLib DSP | Adobe Advertising Cloud | Roku OneView (formerly Dataxu) | 
|---|---|---|---|
| **Audience Segmentation** | Not enough data | Not enough data | 7.2 (10 reviews) | 
| **Recommendations** | Not enough data | Not enough data | 7.7 (10 reviews) | 
| **Standard Dashboards** | Not enough data | Not enough data | 7.2 (10 reviews) | 
| **Custom Reports** | Not enough data | Not enough data | 9.0 (10 reviews) | 

#### Platform

| Feature | AdLib DSP | Adobe Advertising Cloud | Roku OneView (formerly Dataxu) | 
|---|---|---|---|
| **Data Permissions** | Not enough data | Not enough data | 8.1 (6 reviews) | 
| **User, Role, and Access Management** | Not enough data | Not enough data | 8.5 (10 reviews) | 
| **Performance and Reliability** | Not enough data | Not enough data | 8.5 (10 reviews) | 
| **Enterprise Scalability** | Not enough data | Not enough data | 7.9 (8 reviews) | 
| **Internationalization** | Not enough data | Not enough data | 7.9 (8 reviews) | 

### Paid Search Advertising

| Product | Score | Reviews |
|---|---|---|
| **AdLib DSP** | N/A | N/A |
| **Adobe Advertising Cloud** | 7.5/10 | 59 |
| **Roku OneView (formerly Dataxu)** | N/A | N/A |

#### Campaign Management & Optimization

| Feature | AdLib DSP | Adobe Advertising Cloud | Roku OneView (formerly Dataxu) | 
|---|---|---|---|
| **Paid Keyword Optimization** | Not enough data | 7.9 (54 reviews) | Not enough data | 
| **Bid Rules** | Not enough data | 7.4 (51 reviews) | Not enough data | 
| **Ad Creation and Editing** | Not enough data | 7.0 (46 reviews) | Not enough data | 
| **Ad and Landing Page Scheduling** | Not enough data | 7.2 (39 reviews) | Not enough data | 
| **Scenario Planning** | Not enough data | 7.4 (43 reviews) | Not enough data | 
| **Portfolio Bid Optimization** | Not enough data | 7.8 (51 reviews) | Not enough data | 
| **Advanced Targeting Options** | Not enough data | 7.2 (49 reviews) | Not enough data | 
| **Offline Capabilities** | Not enough data | 6.4 (40 reviews) | Not enough data | 
| **Extensions** | Not enough data | 6.9 (42 reviews) | Not enough data | 
| **Product Listing Ads** | Not enough data | 7.5 (30 reviews) | Not enough data | 
| **Budget Execution & Monitoring** | Not enough data | 8.0 (52 reviews) | Not enough data | 

#### Analytics & Administration

| Feature | AdLib DSP | Adobe Advertising Cloud | Roku OneView (formerly Dataxu) | 
|---|---|---|---|
| **Ad and Conversion Tracking** | Not enough data | 7.9 (55 reviews) | Not enough data | 
| **Attribution** | Not enough data | 7.5 (51 reviews) | Not enough data | 
| **Reports** | Not enough data | 8.0 (55 reviews) | Not enough data | 

#### Platform

| Feature | AdLib DSP | Adobe Advertising Cloud | Roku OneView (formerly Dataxu) | 
|---|---|---|---|
| **APIs** | Not enough data | 7.4 (39 reviews) | Not enough data | 
| **Notifications** | Not enough data | 8.0 (44 reviews) | Not enough data | 
| **Customization** | Not enough data | 7.6 (48 reviews) | Not enough data | 
| **User, Role, and Access Management** | Not enough data | 7.6 (49 reviews) | Not enough data | 
| **Performance and Reliability** | Not enough data | 7.3 (53 reviews) | Not enough data | 
| **Enterprise Scalability** | Not enough data | 7.7 (47 reviews) | Not enough data | 
| **Workflow Capability** | Not enough data | 7.4 (45 reviews) | Not enough data | 
| **Internationalization** | Not enough data | 7.5 (37 reviews) | Not enough data | 

### Creative Management Platforms

| Product | Score | Reviews |
|---|---|---|
| **AdLib DSP** | N/A | N/A |
| **Adobe Advertising Cloud** | 8.3/10 | 8 |
| **Roku OneView (formerly Dataxu)** | N/A | N/A |

#### Authoring Tools

| Feature | AdLib DSP | Adobe Advertising Cloud | Roku OneView (formerly Dataxu) | 
|---|---|---|---|
| **Ad Templates** | Not enough data | 8.5 (8 reviews) | Not enough data | 
| **HTML5 Authoring** | Not enough data | 7.9 (8 reviews) | Not enough data | 
| **Automated Ad Creation** | Not enough data | 8.5 (8 reviews) | Not enough data | 
| **Lanugage Translation** | Not enough data | 7.9 (8 reviews) | Not enough data | 

#### Agentic AI - Creative Management Platforms

| Feature | AdLib DSP | Adobe Advertising Cloud | Roku OneView (formerly Dataxu) | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | 

#### Testing Tools

| Feature | AdLib DSP | Adobe Advertising Cloud | Roku OneView (formerly Dataxu) | 
|---|---|---|---|
| **Dynamic Versioning** | Not enough data | 7.9 (8 reviews) | Not enough data | 
| **A/B Testing ** | Not enough data | 8.5 (8 reviews) | Not enough data | 

#### Publishing Tools

| Feature | AdLib DSP | Adobe Advertising Cloud | Roku OneView (formerly Dataxu) | 
|---|---|---|---|
| **Demand Side Platform Built-in** | Not enough data | 7.9 (8 reviews) | Not enough data | 
| **Demand Side Platform Integration** | Not enough data | 8.3 (8 reviews) | Not enough data | 
| **Campaign Scheduling** | Not enough data | 9.2 (8 reviews) | Not enough data | 

### Mobile Advertising

| Product | Score | Reviews |
|---|---|---|
| **AdLib DSP** | N/A | N/A |
| **Adobe Advertising Cloud** | N/A | N/A |
| **Roku OneView (formerly Dataxu)** | 7.6/10 | 74 |

#### Platform Interoperability

| Feature | AdLib DSP | Adobe Advertising Cloud | Roku OneView (formerly Dataxu) | 
|---|---|---|---|
| **Close Ecosystem API** | Not enough data | Not enough data | Not enough data | 

#### Mobile Functionality

| Feature | AdLib DSP | Adobe Advertising Cloud | Roku OneView (formerly Dataxu) | 
|---|---|---|---|
| **Mobile Functionality** | Not enough data | Not enough data | 7.7 (52 reviews) | 

#### Agentic AI - Mobile Advertising

| Feature | AdLib DSP | Adobe Advertising Cloud | Roku OneView (formerly Dataxu) | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | 

#### Campaign Management

| Feature | AdLib DSP | Adobe Advertising Cloud | Roku OneView (formerly Dataxu) | 
|---|---|---|---|
| **Campaign Dashboard** | 8.9 (52 reviews) | 8.1 (53 reviews) ✓ Verified | 7.1 (64 reviews) ✓ Verified | 
| **Campaign Optimization** | 8.8 (52 reviews) | 8.2 (51 reviews) ✓ Verified | 7.4 (69 reviews) ✓ Verified | 
| **Reach** | 9.2 (52 reviews) | 7.6 (48 reviews) ✓ Verified | 8.5 (49 reviews) ✓ Verified | 
| **Bulk Editing** | 7.8 (43 reviews) | 7.8 (46 reviews) ✓ Verified | 6.4 (58 reviews) ✓ Verified | 
| **Batch Uploading** | 8.0 (44 reviews) | 8.0 (47 reviews) ✓ Verified | 6.8 (56 reviews) ✓ Verified | 
| **Brand Safety** | 9.0 (45 reviews) | 7.7 (27 reviews) | 7.8 (65 reviews) ✓ Verified | 
| **Fraud Protection** | 8.8 (44 reviews) | 7.7 (38 reviews) ✓ Verified | 7.7 (62 reviews) ✓ Verified | 
| **Frequency Capping** | 9.5 (46 reviews) | 8.1 (27 reviews) | 8.5 (68 reviews) ✓ Verified | 
| **Budget Pacing** | 9.0 (50 reviews) | 8.0 (48 reviews) ✓ Verified | 8.0 (71 reviews) ✓ Verified | 
| **Creative Optimization** | 8.2 (42 reviews) | 8.0 (48 reviews) ✓ Verified | 7.3 (60 reviews) ✓ Verified | 
| **Rich Media Capabilties** | 8.5 (40 reviews) | 7.5 (40 reviews) ✓ Verified | 7.7 (49 reviews) ✓ Verified | 
| **In-App Ads** | 9.0 (40 reviews) | 9.0 (10 reviews) ✓ Verified | 7.0 (38 reviews) ✓ Verified | 
| **Mobile Rich Media Capabilities** | 8.8 (36 reviews) | 8.8 (10 reviews) ✓ Verified | 7.5 (30 reviews) ✓ Verified | 

#### Targeting

| Feature | AdLib DSP | Adobe Advertising Cloud | Roku OneView (formerly Dataxu) | 
|---|---|---|---|
| **Targeting** | 9.3 (50 reviews) | 8.2 (50 reviews) ✓ Verified | 8.0 (73 reviews) ✓ Verified | 
| **Retargeting** | 9.3 (42 reviews) | 7.8 (47 reviews) ✓ Verified | 8.5 (71 reviews) ✓ Verified | 
| **Geo-Targeting** | 9.5 (46 reviews) | 7.9 (44 reviews) ✓ Verified | 8.0 (68 reviews) ✓ Verified | 
| **Contextual Targeting** | 9.2 (42 reviews) | 7.7 (32 reviews) | 7.6 (60 reviews) ✓ Verified | 

#### Mobile

| Feature | AdLib DSP | Adobe Advertising Cloud | Roku OneView (formerly Dataxu) | 
|---|---|---|---|
| **Mobile Tracking** | Not enough data | Not enough data | 7.1 (42 reviews) | 
| **In-App Ads** | 9.0 (40 reviews) | 9.0 (10 reviews) ✓ Verified | 7.0 (38 reviews) ✓ Verified | 
| **Mobile Rich Media Capabilities** | 8.8 (36 reviews) | 8.8 (10 reviews) ✓ Verified | 7.5 (30 reviews) ✓ Verified | 

#### Platform

| Feature | AdLib DSP | Adobe Advertising Cloud | Roku OneView (formerly Dataxu) | 
|---|---|---|---|
| **API / Integrations** | 8.6 (29 reviews) | 7.8 (37 reviews) ✓ Verified | 7.1 (37 reviews) ✓ Verified | 
| **Custom Reports** | 8.2 (44 reviews) | 8.2 (49 reviews) ✓ Verified | 7.3 (61 reviews) ✓ Verified | 
| **User, Role, and Access Management** | 9.0 (41 reviews) | 8.0 (51 reviews) ✓ Verified | Feature Not Available | 
| **Performance and Reliability** | 8.9 (46 reviews) | 7.5 (52 reviews) ✓ Verified | 8.0 (69 reviews) ✓ Verified | 
| **Enterprise Scalability** | 8.8 (35 reviews) | 7.9 (46 reviews) ✓ Verified | 7.8 (54 reviews) ✓ Verified | 
| **Customization** | 8.3 (36 reviews) | 8.2 (51 reviews) ✓ Verified | 6.9 (55 reviews) ✓ Verified | 
| **Workflow Capability** | 8.4 (36 reviews) | 8.0 (42 reviews) ✓ Verified | 7.1 (53 reviews) ✓ Verified | 
| **Internationalization** | 8.6 (30 reviews) | 7.9 (38 reviews) ✓ Verified | 7.6 (35 reviews) ✓ Verified | 
| **Notifications** | 8.0 (35 reviews) | 8.0 (45 reviews) ✓ Verified | 6.6 (45 reviews) ✓ Verified | 

### Video Advertising

| Product | Score | Reviews |
|---|---|---|
| **AdLib DSP** | 8.9/10 | 54 |
| **Adobe Advertising Cloud** | N/A | N/A |
| **Roku OneView (formerly Dataxu)** | 7.7/10 | 74 |

#### Platform Interoperability

| Feature | AdLib DSP | Adobe Advertising Cloud | Roku OneView (formerly Dataxu) | 
|---|---|---|---|
| **Close Ecosystem API** | Feature Not Available | Not enough data | Not enough data | 

#### Video Functionality

| Feature | AdLib DSP | Adobe Advertising Cloud | Roku OneView (formerly Dataxu) | 
|---|---|---|---|
| **Video Functionality** | 9.2 (10 reviews) | Not enough data | 8.0 (47 reviews) | 

#### Agentic AI - Video Advertising

| Feature | AdLib DSP | Adobe Advertising Cloud | Roku OneView (formerly Dataxu) | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | 

#### Campaign Management

| Feature | AdLib DSP | Adobe Advertising Cloud | Roku OneView (formerly Dataxu) | 
|---|---|---|---|
| **Campaign Dashboard** | 8.9 (52 reviews) | 8.1 (53 reviews) ✓ Verified | 7.1 (64 reviews) ✓ Verified | 
| **Campaign Optimization** | 8.8 (52 reviews) | 8.2 (51 reviews) ✓ Verified | 7.4 (69 reviews) ✓ Verified | 
| **Reach** | 9.2 (52 reviews) | 7.6 (48 reviews) ✓ Verified | 8.5 (49 reviews) ✓ Verified | 
| **Bulk Editing** | 7.8 (43 reviews) | 7.8 (46 reviews) ✓ Verified | 6.4 (58 reviews) ✓ Verified | 
| **Batch Uploading** | 8.0 (44 reviews) | 8.0 (47 reviews) ✓ Verified | 6.8 (56 reviews) ✓ Verified | 
| **Brand Safety** | 9.0 (45 reviews) | 7.7 (27 reviews) | 7.8 (65 reviews) ✓ Verified | 
| **Fraud Protection** | 8.8 (44 reviews) | 7.7 (38 reviews) ✓ Verified | 7.7 (62 reviews) ✓ Verified | 
| **Frequency Capping** | 9.5 (46 reviews) | 8.1 (27 reviews) | 8.5 (68 reviews) ✓ Verified | 
| **Budget Pacing** | 9.0 (50 reviews) | 8.0 (48 reviews) ✓ Verified | 8.0 (71 reviews) ✓ Verified | 
| **Creative Optimization** | 8.2 (42 reviews) | 8.0 (48 reviews) ✓ Verified | 7.3 (60 reviews) ✓ Verified | 
| **Rich Media Capabilties** | 8.5 (40 reviews) | 7.5 (40 reviews) ✓ Verified | 7.7 (49 reviews) ✓ Verified | 
| **In-App Ads** | 9.0 (40 reviews) | 9.0 (10 reviews) ✓ Verified | 7.0 (38 reviews) ✓ Verified | 
| **Mobile Rich Media Capabilities** | 8.8 (36 reviews) | 8.8 (10 reviews) ✓ Verified | 7.5 (30 reviews) ✓ Verified | 

#### Targeting

| Feature | AdLib DSP | Adobe Advertising Cloud | Roku OneView (formerly Dataxu) | 
|---|---|---|---|
| **Targeting** | 9.3 (50 reviews) | 8.2 (50 reviews) ✓ Verified | 8.0 (73 reviews) ✓ Verified | 
| **Retargeting** | 9.3 (42 reviews) | 7.8 (47 reviews) ✓ Verified | 8.5 (71 reviews) ✓ Verified | 
| **Geo-Targeting** | 9.5 (46 reviews) | 7.9 (44 reviews) ✓ Verified | 8.0 (68 reviews) ✓ Verified | 
| **Contextual Targeting** | 9.2 (42 reviews) | 7.7 (32 reviews) | 7.6 (60 reviews) ✓ Verified | 

#### Platform

| Feature | AdLib DSP | Adobe Advertising Cloud | Roku OneView (formerly Dataxu) | 
|---|---|---|---|
| **API / Integrations** | 8.6 (29 reviews) | 7.8 (37 reviews) ✓ Verified | 7.1 (37 reviews) ✓ Verified | 
| **Custom Reports** | 8.2 (44 reviews) | 8.2 (49 reviews) ✓ Verified | 7.3 (61 reviews) ✓ Verified | 
| **User, Role, and Access Management** | 9.0 (41 reviews) | 8.0 (51 reviews) ✓ Verified | Feature Not Available | 
| **Performance and Reliability** | 8.9 (46 reviews) | 7.5 (52 reviews) ✓ Verified | 8.0 (69 reviews) ✓ Verified | 
| **Enterprise Scalability** | 8.8 (35 reviews) | 7.9 (46 reviews) ✓ Verified | 7.8 (54 reviews) ✓ Verified | 
| **Customization** | 8.3 (36 reviews) | 8.2 (51 reviews) ✓ Verified | 6.9 (55 reviews) ✓ Verified | 
| **Workflow Capability** | 8.4 (36 reviews) | 8.0 (42 reviews) ✓ Verified | 7.1 (53 reviews) ✓ Verified | 
| **Internationalization** | 8.6 (30 reviews) | 7.9 (38 reviews) ✓ Verified | 7.6 (35 reviews) ✓ Verified | 
| **Notifications** | 8.0 (35 reviews) | 8.0 (45 reviews) ✓ Verified | 6.6 (45 reviews) ✓ Verified | 

### Social Media Advertising

| Product | Score | Reviews |
|---|---|---|
| **AdLib DSP** | N/A | N/A |
| **Adobe Advertising Cloud** | 8.1/10 | 62 |
| **Roku OneView (formerly Dataxu)** | N/A | N/A |

#### Platform Interoperability

| Feature | AdLib DSP | Adobe Advertising Cloud | Roku OneView (formerly Dataxu) | 
|---|---|---|---|
| **Close Ecosystem API** | Not enough data | 7.7 (5 reviews) | Not enough data | 

#### Agentic AI - Social Media Advertising

| Feature | AdLib DSP | Adobe Advertising Cloud | Roku OneView (formerly Dataxu) | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | 

#### Social Functionality

| Feature | AdLib DSP | Adobe Advertising Cloud | Roku OneView (formerly Dataxu) | 
|---|---|---|---|
| **Social Functionality** | Not enough data | Feature Not Available | Not enough data | 

#### Campaign Management

| Feature | AdLib DSP | Adobe Advertising Cloud | Roku OneView (formerly Dataxu) | 
|---|---|---|---|
| **Campaign Dashboard** | 8.9 (52 reviews) | 8.1 (53 reviews) ✓ Verified | 7.1 (64 reviews) ✓ Verified | 
| **Campaign Optimization** | 8.8 (52 reviews) | 8.2 (51 reviews) ✓ Verified | 7.4 (69 reviews) ✓ Verified | 
| **Reach** | 9.2 (52 reviews) | 7.6 (48 reviews) ✓ Verified | 8.5 (49 reviews) ✓ Verified | 
| **Bulk Editing** | 7.8 (43 reviews) | 7.8 (46 reviews) ✓ Verified | 6.4 (58 reviews) ✓ Verified | 
| **Batch Uploading** | 8.0 (44 reviews) | 8.0 (47 reviews) ✓ Verified | 6.8 (56 reviews) ✓ Verified | 
| **Brand Safety** | 9.0 (45 reviews) | 7.7 (27 reviews) | 7.8 (65 reviews) ✓ Verified | 
| **Fraud Protection** | 8.8 (44 reviews) | 7.7 (38 reviews) ✓ Verified | 7.7 (62 reviews) ✓ Verified | 
| **Frequency Capping** | 9.5 (46 reviews) | 8.1 (27 reviews) | 8.5 (68 reviews) ✓ Verified | 
| **Budget Pacing** | 9.0 (50 reviews) | 8.0 (48 reviews) ✓ Verified | 8.0 (71 reviews) ✓ Verified | 
| **Creative Optimization** | 8.2 (42 reviews) | 8.0 (48 reviews) ✓ Verified | 7.3 (60 reviews) ✓ Verified | 
| **Rich Media Capabilties** | 8.5 (40 reviews) | 7.5 (40 reviews) ✓ Verified | 7.7 (49 reviews) ✓ Verified | 
| **In-App Ads** | 9.0 (40 reviews) | 9.0 (10 reviews) ✓ Verified | 7.0 (38 reviews) ✓ Verified | 
| **Mobile Rich Media Capabilities** | 8.8 (36 reviews) | 8.8 (10 reviews) ✓ Verified | 7.5 (30 reviews) ✓ Verified | 

#### Targeting

| Feature | AdLib DSP | Adobe Advertising Cloud | Roku OneView (formerly Dataxu) | 
|---|---|---|---|
| **Targeting** | 9.3 (50 reviews) | 8.2 (50 reviews) ✓ Verified | 8.0 (73 reviews) ✓ Verified | 
| **Retargeting** | 9.3 (42 reviews) | 7.8 (47 reviews) ✓ Verified | 8.5 (71 reviews) ✓ Verified | 
| **Geo-Targeting** | 9.5 (46 reviews) | 7.9 (44 reviews) ✓ Verified | 8.0 (68 reviews) ✓ Verified | 
| **Contextual Targeting** | 9.2 (42 reviews) | 7.7 (32 reviews) | 7.6 (60 reviews) ✓ Verified | 

#### Platform

| Feature | AdLib DSP | Adobe Advertising Cloud | Roku OneView (formerly Dataxu) | 
|---|---|---|---|
| **API / Integrations** | 8.6 (29 reviews) | 7.8 (37 reviews) ✓ Verified | 7.1 (37 reviews) ✓ Verified | 
| **Custom Reports** | 8.2 (44 reviews) | 8.2 (49 reviews) ✓ Verified | 7.3 (61 reviews) ✓ Verified | 
| **User, Role, and Access Management** | 9.0 (41 reviews) | 8.0 (51 reviews) ✓ Verified | Feature Not Available | 
| **Performance and Reliability** | 8.9 (46 reviews) | 7.5 (52 reviews) ✓ Verified | 8.0 (69 reviews) ✓ Verified | 
| **Enterprise Scalability** | 8.8 (35 reviews) | 7.9 (46 reviews) ✓ Verified | 7.8 (54 reviews) ✓ Verified | 
| **Customization** | 8.3 (36 reviews) | 8.2 (51 reviews) ✓ Verified | 6.9 (55 reviews) ✓ Verified | 
| **Workflow Capability** | 8.4 (36 reviews) | 8.0 (42 reviews) ✓ Verified | 7.1 (53 reviews) ✓ Verified | 
| **Internationalization** | 8.6 (30 reviews) | 7.9 (38 reviews) ✓ Verified | 7.6 (35 reviews) ✓ Verified | 
| **Notifications** | 8.0 (35 reviews) | 8.0 (45 reviews) ✓ Verified | 6.6 (45 reviews) ✓ Verified | 

### Digital Audio Advertising

| Product | Score | Reviews |
|---|---|---|
| **AdLib DSP** | N/A | N/A |
| **Adobe Advertising Cloud** | N/A | N/A |
| **Roku OneView (formerly Dataxu)** | N/A | N/A |

#### Platform Basics

| Feature | AdLib DSP | Adobe Advertising Cloud | Roku OneView (formerly Dataxu) | 
|---|---|---|---|
| **Cross-Device Advertising** | Not enough data | Not enough data | Not enough data | 
| **Audio Ad Formats** | Not enough data | Not enough data | Not enough data | 
| **Programmatic Audio** | Not enough data | Not enough data | Not enough data | 
| **Audience Targeting** | Not enough data | Not enough data | Not enough data | 

#### Platform Reporting

| Feature | AdLib DSP | Adobe Advertising Cloud | Roku OneView (formerly Dataxu) | 
|---|---|---|---|
| **Performance Monitoring** | Not enough data | Not enough data | Not enough data | 
| **Reporting Dashboards** | Not enough data | Not enough data | Not enough data | 
| **Dashboard Exports** | Not enough data | Not enough data | Not enough data | 
| **Music Genre Reporting** | Not enough data | Not enough data | Not enough data | 

#### Agentic AI - Digital Audio Advertising

| Feature | AdLib DSP | Adobe Advertising Cloud | Roku OneView (formerly Dataxu) | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | 

### Demand Side Platform (DSP)

| Product | Score | Reviews |
|---|---|---|
| **AdLib DSP** | 8.7/10 | 54 |
| **Adobe Advertising Cloud** | N/A | N/A |
| **Roku OneView (formerly Dataxu)** | 7.6/10 | 74 |

#### Demand Side Platforms

| Feature | AdLib DSP | Adobe Advertising Cloud | Roku OneView (formerly Dataxu) | 
|---|---|---|---|
| **Cross Channel Capabilities ** | 9.0 (31 reviews) | Not enough data | Not enough data | 

#### Agentic AI - Demand Side Platform (DSP)

| Feature | AdLib DSP | Adobe Advertising Cloud | Roku OneView (formerly Dataxu) | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | 

#### Campaign Management

| Feature | AdLib DSP | Adobe Advertising Cloud | Roku OneView (formerly Dataxu) | 
|---|---|---|---|
| **Campaign Dashboard** | 8.9 (52 reviews) | 8.1 (53 reviews) ✓ Verified | 7.1 (64 reviews) ✓ Verified | 
| **Campaign Optimization** | 8.8 (52 reviews) | 8.2 (51 reviews) ✓ Verified | 7.4 (69 reviews) ✓ Verified | 
| **Reach** | 9.2 (52 reviews) | 7.6 (48 reviews) ✓ Verified | 8.5 (49 reviews) ✓ Verified | 
| **Bulk Editing** | 7.8 (43 reviews) | 7.8 (46 reviews) ✓ Verified | 6.4 (58 reviews) ✓ Verified | 
| **Batch Uploading** | 8.0 (44 reviews) | 8.0 (47 reviews) ✓ Verified | 6.8 (56 reviews) ✓ Verified | 
| **Brand Safety** | 9.0 (45 reviews) | 7.7 (27 reviews) | 7.8 (65 reviews) ✓ Verified | 
| **Fraud Protection** | 8.8 (44 reviews) | 7.7 (38 reviews) ✓ Verified | 7.7 (62 reviews) ✓ Verified | 
| **Frequency Capping** | 9.5 (46 reviews) | 8.1 (27 reviews) | 8.5 (68 reviews) ✓ Verified | 
| **Budget Pacing** | 9.0 (50 reviews) | 8.0 (48 reviews) ✓ Verified | 8.0 (71 reviews) ✓ Verified | 
| **Creative Optimization** | 8.2 (42 reviews) | 8.0 (48 reviews) ✓ Verified | 7.3 (60 reviews) ✓ Verified | 
| **Rich Media Capabilties** | 8.5 (40 reviews) | 7.5 (40 reviews) ✓ Verified | 7.7 (49 reviews) ✓ Verified | 
| **In-App Ads** | 9.0 (40 reviews) | 9.0 (10 reviews) ✓ Verified | 7.0 (38 reviews) ✓ Verified | 
| **Mobile Rich Media Capabilities** | 8.8 (36 reviews) | 8.8 (10 reviews) ✓ Verified | 7.5 (30 reviews) ✓ Verified | 

#### Targeting

| Feature | AdLib DSP | Adobe Advertising Cloud | Roku OneView (formerly Dataxu) | 
|---|---|---|---|
| **Targeting** | 9.3 (50 reviews) | 8.2 (50 reviews) ✓ Verified | 8.0 (73 reviews) ✓ Verified | 
| **Retargeting** | 9.3 (42 reviews) | 7.8 (47 reviews) ✓ Verified | 8.5 (71 reviews) ✓ Verified | 
| **Geo-Targeting** | 9.5 (46 reviews) | 7.9 (44 reviews) ✓ Verified | 8.0 (68 reviews) ✓ Verified | 
| **Contextual Targeting** | 9.2 (42 reviews) | 7.7 (32 reviews) | 7.6 (60 reviews) ✓ Verified | 

#### Demand Side Platforms

| Feature | AdLib DSP | Adobe Advertising Cloud | Roku OneView (formerly Dataxu) | 
|---|---|---|---|
| **Machine Learning Optimization** | 8.6 (38 reviews) | Not enough data | 7.9 (39 reviews) ✓ Verified | 
| **Estimate and Projections** | 8.2 (36 reviews) | Not enough data | 6.8 (39 reviews) ✓ Verified | 
| **Cross-Device Capabilities** | 8.9 (36 reviews) | Not enough data | 8.0 (34 reviews) ✓ Verified | 

#### Platform

| Feature | AdLib DSP | Adobe Advertising Cloud | Roku OneView (formerly Dataxu) | 
|---|---|---|---|
| **API / Integrations** | 8.6 (29 reviews) | 7.8 (37 reviews) ✓ Verified | 7.1 (37 reviews) ✓ Verified | 
| **Custom Reports** | 8.2 (44 reviews) | 8.2 (49 reviews) ✓ Verified | 7.3 (61 reviews) ✓ Verified | 
| **User, Role, and Access Management** | 9.0 (41 reviews) | 8.0 (51 reviews) ✓ Verified | Feature Not Available | 
| **Performance and Reliability** | 8.9 (46 reviews) | 7.5 (52 reviews) ✓ Verified | 8.0 (69 reviews) ✓ Verified | 
| **Enterprise Scalability** | 8.8 (35 reviews) | 7.9 (46 reviews) ✓ Verified | 7.8 (54 reviews) ✓ Verified | 
| **Customization** | 8.3 (36 reviews) | 8.2 (51 reviews) ✓ Verified | 6.9 (55 reviews) ✓ Verified | 
| **Workflow Capability** | 8.4 (36 reviews) | 8.0 (42 reviews) ✓ Verified | 7.1 (53 reviews) ✓ Verified | 
| **Internationalization** | 8.6 (30 reviews) | 7.9 (38 reviews) ✓ Verified | 7.6 (35 reviews) ✓ Verified | 
| **Notifications** | 8.0 (35 reviews) | 8.0 (45 reviews) ✓ Verified | 6.6 (45 reviews) ✓ Verified | 

### Cross-Channel Advertising

| Product | Score | Reviews |
|---|---|---|
| **AdLib DSP** | N/A | N/A |
| **Adobe Advertising Cloud** | N/A | N/A |
| **Roku OneView (formerly Dataxu)** | N/A | N/A |

#### Agentic AI - Cross-Channel Advertising

| Feature | AdLib DSP | Adobe Advertising Cloud | Roku OneView (formerly Dataxu) | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | 

### Native Advertising

| Product | Score | Reviews |
|---|---|---|
| **AdLib DSP** | N/A | N/A |
| **Adobe Advertising Cloud** | N/A | N/A |
| **Roku OneView (formerly Dataxu)** | N/A | N/A |

#### Agentic AI - Native Advertising

| Feature | AdLib DSP | Adobe Advertising Cloud | Roku OneView (formerly Dataxu) | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (2):** [Demand Side Platform (DSP)](https://www.g2.com/categories/demand-side-platform-dsp), [Cross-Channel Advertising Software](https://www.g2.com/categories/cross-channel-advertising)

**Unique to AdLib DSP (3):** [Data Management Platforms (DMP)](https://www.g2.com/categories/data-management-platform-dmp), [Digital Audio Advertising Software](https://www.g2.com/categories/digital-audio-advertising), [Video Advertising Software](https://www.g2.com/categories/video-advertising)

**Unique to Adobe Advertising Cloud (5):** [Creative Management Platforms](https://www.g2.com/categories/creative-management-platforms), [Native Advertising Software](https://www.g2.com/categories/native-advertising), [Social Media Advertising Software](https://www.g2.com/categories/social-media-advertising), [Display Advertising Software](https://www.g2.com/categories/display-advertising), [Paid Search Advertising Software](https://www.g2.com/categories/paid-search-advertising)

**Unique to Roku OneView (formerly Dataxu) (4):** [Data Management Platforms (DMP)](https://www.g2.com/categories/data-management-platform-dmp), [Video Advertising Software](https://www.g2.com/categories/video-advertising), [Mobile Advertising Software](https://www.g2.com/categories/mobile-advertising), [Display Advertising Software](https://www.g2.com/categories/display-advertising)


---
## Reviewer Demographics

### By Company Size

| Segment | AdLib DSP | Adobe Advertising Cloud | Roku OneView (formerly Dataxu) | 
|---|---|---|---|
| **Small-Business** | 83.5% | 29.0% | 32.1% | 
| **Mid-Market** | 16.5% | 35.5% | 40.5% | 
| **Enterprise** | 0% | 35.5% | 27.4% | 

### By Industry

#### AdLib DSP

- **Marketing and Advertising:** 51.3%
- **Online Media:** 9.0%
- **Entertainment:** 5.1%
- **Computer Software:** 2.6%
- **Non-Profit Organization Management:** 2.6%
- **Legal Services:** 2.6%
- **Information Technology and Services:** 2.6%
- **Health, Wellness and Fitness:** 2.6%
- **Financial Services:** 2.6%
- **Alternative Medicine:** 1.3%
- **Other:** 17.9%

#### Adobe Advertising Cloud

- **Marketing and Advertising:** 36.6%
- **Internet:** 9.7%
- **Financial Services:** 4.3%
- **Computer Software:** 4.3%
- **Higher Education:** 3.2%
- **Hospitality:** 2.2%
- **Automotive:** 2.2%
- **Information Technology and Services:** 2.2%
- **Insurance:** 2.2%
- **Management Consulting:** 2.2%
- **Other:** 31.2%

#### Roku OneView (formerly Dataxu)

- **Marketing and Advertising:** 63.1%
- **Hospital & Health Care:** 7.1%
- **Broadcast Media:** 6.0%
- **Automotive:** 2.4%
- **Computer Software:** 2.4%
- **Gambling & Casinos:** 2.4%
- **Information Technology and Services:** 2.4%
- **Sports:** 2.4%
- **Industrial Automation:** 1.2%
- **Higher Education:** 1.2%
- **Other:** 9.5%

---
## Alternatives

### Alternatives to AdLib DSP

- [StackAdapt](https://www.g2.com/products/stackadapt/reviews) — 4.7/5 stars (869 reviews)
- [Basis](https://www.g2.com/products/basis/reviews) — 4.5/5 stars (287 reviews)
- [AdRoll](https://www.g2.com/products/adroll/reviews) — 4.1/5 stars (776 reviews)
- [Celtra](https://www.g2.com/products/celtra/reviews) — 4.4/5 stars (400 reviews)
- [Innovid](https://www.g2.com/products/mediaocean-innovid/reviews) — 4.1/5 stars (375 reviews)
- [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews) — 4.2/5 stars (1455 reviews)
- [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) — 4.4/5 stars (1947 reviews)
- [AdRoll ABM (Formerly RollWorks)](https://www.g2.com/products/adroll-abm-formerly-rollworks/reviews) — 4.3/5 stars (650 reviews)
- [LocaliQ](https://www.g2.com/products/localiq/reviews) — 4.5/5 stars (1066 reviews)
- [Vendasta AI Platform](https://www.g2.com/products/vendasta-ai-platform/reviews) — 4.5/5 stars (525 reviews)

### Alternatives to Adobe Advertising Cloud

- [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews) — 4.2/5 stars (1455 reviews)
- [AdRoll](https://www.g2.com/products/adroll/reviews) — 4.1/5 stars (776 reviews)
- [Marin Software](https://www.g2.com/products/marin-software/reviews) — 3.8/5 stars (453 reviews)
- [Google Marketing Platform](https://www.g2.com/products/google-marketing-platform/reviews) — 4.1/5 stars (300 reviews)
- [Skai](https://www.g2.com/products/skai/reviews) — 4.0/5 stars (297 reviews)
- [MediaMath by Infillion](https://www.g2.com/products/mediamath-by-infillion/reviews) — 3.9/5 stars (126 reviews)
- [The Trade Desk](https://www.g2.com/products/the-trade-desk/reviews) — 4.4/5 stars (180 reviews)
- [Criteo Commerce Growth](https://www.g2.com/products/criteo-commerce-growth/reviews) — 3.8/5 stars (241 reviews)
- [Google Ads](https://www.g2.com/products/google-ads/reviews) — 4.3/5 stars (2035 reviews)
- [Celtra](https://www.g2.com/products/celtra/reviews) — 4.4/5 stars (400 reviews)

### Alternatives to Roku OneView (formerly Dataxu)

- [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews) — 4.2/5 stars (1455 reviews)
- [AdRoll](https://www.g2.com/products/adroll/reviews) — 4.1/5 stars (776 reviews)
- [MediaMath by Infillion](https://www.g2.com/products/mediamath-by-infillion/reviews) — 3.9/5 stars (126 reviews)
- [Google Marketing Platform](https://www.g2.com/products/google-marketing-platform/reviews) — 4.1/5 stars (300 reviews)
- [Amobee](https://www.g2.com/products/amobee/reviews) — 3.8/5 stars (51 reviews)
- [The Trade Desk](https://www.g2.com/products/the-trade-desk/reviews) — 4.4/5 stars (180 reviews)
- [Basis](https://www.g2.com/products/basis/reviews) — 4.5/5 stars (287 reviews)
- [Marin Software](https://www.g2.com/products/marin-software/reviews) — 3.8/5 stars (453 reviews)
- [StackAdapt](https://www.g2.com/products/stackadapt/reviews) — 4.7/5 stars (869 reviews)
- [Yahoo AdTech DSP](https://www.g2.com/products/yahoo-adtech-dsp/reviews) — 3.6/5 stars (181 reviews)

---
## Top Discussions

### AdLib DSP

- Title: [What is AdLib DSP used for?](https://www.g2.com/discussions/what-is-adlib-dsp-used-for) — 1 comment
  > **Top comment:** "AdLib is an advertising software company offering customizable user interfaces and APIs for streamlined and automated cross-channel media buying, data..."

### Adobe Advertising Cloud

No discussions available for this product.

### Roku OneView (formerly Dataxu)

No discussions available for this product.

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/adlib-dsp-vs-adobe-advertising-cloud-vs-roku-oneview-formerly-dataxu)