Compare Adjust and Upland Localytics 
At a Glance
Market Segments
Mid-Market (50.4% of reviews)
Mid-Market (61.1% of reviews)
Entry-Level Pricing
Free 1500 Attributions Per Month
No pricing available
Adjust
Star Rating
(595)4.6 out of 5
Market Segments
Mid-Market (50.4% of reviews)
Pros & Cons
Entry-Level Pricing
Free 1500 Attributions Per Month
Browse all 3 pricing plansUpland Localytics
Star Rating
(18)3.9 out of 5
Market Segments
Mid-Market (61.1% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about Upland LocalyticsSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Adjust excels in providing accurate attribution and robust fraud prevention capabilities, which users find essential for ensuring that every install and event is correctly tracked. This level of confidence in data integrity is a significant advantage for businesses relying on precise analytics.
- Users say that Upland Localytics has made strides with its automated workflows feature, which has received positive feedback after recent upgrades. This improvement highlights the platform's commitment to enhancing user experience, particularly in defining and managing events and attributes.
- Reviewers mention that Adjust's user-friendly interface makes it easy to consolidate and analyze traffic data, a feature that many find invaluable for making informed marketing decisions. In contrast, while Upland Localytics offers a user-friendly dashboard, some users still face challenges in configuration and workflow alignment.
- According to verified reviews, Adjust has a significantly higher overall satisfaction rating, reflecting its strong market presence and user trust. This is bolstered by a larger volume of recent reviews, indicating that users are actively engaging with the platform and finding value in its offerings.
- Users highlight that Upland Localytics shines in its behavioral audience segmentation and marketing tools, which are appreciated for their ease of use. However, the platform's lower G2 Score suggests that it may not meet the broader needs of users as effectively as Adjust does.
- Reviewers note that Adjust is often regarded as a best-in-class mobile measurement partner, particularly for its strong attribution and fraud control features. This reputation sets a high bar for Upland Localytics, which, despite its strengths, struggles to match the comprehensive capabilities that Adjust offers.
Pricing
Entry-Level Pricing
Adjust
Base
Free
1500 Attributions Per Month
For growing, independent developers. Get started for free with email support and up to 1,500 monthly attributions.
- Click and impression-based attribution and reattribution
- Unlimited organic installs, impressions, and clicks
- Comprehensive iOS 14.5+ measurement solutions
Upland Localytics
No pricing availableFree Trial
Adjust
Free Trial is available
Upland Localytics
No trial information availableRatings
Meets Requirements
8.9
449
8.1
18
Ease of Use
8.8
478
9.0
18
Ease of Setup
8.7
428
Not enough data
Ease of Admin
8.7
238
8.0
5
Quality of Support
9.0
442
8.3
17
Has the product been a good partner in doing business?
9.1
241
7.7
5
Product Direction (% positive)
8.9
421
7.9
17
Features by Category
User Identification
7.8
181
6.7
6
8.0
183
8.3
8
8.2
181
7.3
5
Tracking & Reporting
8.9
210
6.7
6
8.3
203
Not enough data
9.0
219
Not enough data
8.8
223
Not enough data
8.1
187
7.3
5
8.2
183
Not enough data
Metrics
8.7
205
Not enough data
8.0
182
Not enough data
8.6
204
Not enough data
8.5
179
Not enough data
9.1
209
Not enough data
Campaigns
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Push Notification
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
8.0
39
Not enough data
7.8
39
Not enough data
8.2
39
Not enough data
8.2
38
Not enough data
8.4
38
Not enough data
8.0
38
Not enough data
8.2
39
Not enough data
Reporting & Alerts
8.5
41
Not enough data
8.6
41
Not enough data
8.2
36
Not enough data
8.3
36
Not enough data
Competition Monitoring
8.1
36
Not enough data
8.2
37
Not enough data
8.2
38
Not enough data
8.5
37
Not enough data
Platform Additional Functionality
8.6
39
Not enough data
8.1
36
Not enough data
8.2
37
Not enough data
Agentic AI - App Store Optimization
8.3
27
Not enough data
8.5
27
Not enough data
8.7
27
Not enough data
8.6
27
Not enough data
8.8
27
Not enough data
Trading
7.3
77
Not enough data
6.9
77
Not enough data
8.8
85
Not enough data
Threat Detection
7.6
77
Not enough data
8.1
84
Not enough data
8.1
78
Not enough data
7.9
78
Not enough data
Blocking
7.4
78
Not enough data
8.1
80
Not enough data
7.4
74
Not enough data
Agentic AI - Click Fraud
6.8
62
Not enough data
6.7
62
Not enough data
6.7
62
Not enough data
6.7
62
Not enough data
7.0
64
Not enough data
Platform Basics
8.9
202
Not enough data
8.7
198
Not enough data
8.3
178
Not enough data
8.4
196
Not enough data
8.4
210
Not enough data
7.9
171
Not enough data
Platform Data
8.0
182
Not enough data
8.6
191
Not enough data
8.9
289
Not enough data
8.5
220
Not enough data
8.5
200
Not enough data
8.4
191
Not enough data
Agentic AI - Value Selling Tools
6.5
128
Not enough data
7.3
144
Not enough data
6.9
127
Not enough data
6.8
124
Not enough data
6.9
125
Not enough data
7.1
128
Not enough data
Analysis
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaigns
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Engagement
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Metrics
8.7
205
Not enough data
8.0
182
Not enough data
8.6
204
Not enough data
8.5
179
Not enough data
9.1
209
Not enough data
Variation Testing
7.3
210
Not enough data
6.9
198
Not enough data
8.3
214
Not enough data
7.9
216
Not enough data
8.0
209
Not enough data
7.4
201
Not enough data
Reporting
8.7
218
Not enough data
9.1
239
Not enough data
Personalization
8.1
212
Not enough data
8.0
214
Not enough data
8.4
205
Not enough data
Administration
8.6
228
Not enough data
8.0
211
Not enough data
8.7
230
Not enough data
9.0
222
Not enough data
Categories
Categories
Shared Categories
Adjust and Upland Localytics are categorized as Mobile Attribution and Mobile App Analytics
Reviews
Reviewers' Company Size
Adjust
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Upland Localytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
23.4%
Computer Games
19.1%
Financial Services
7.9%
Entertainment
7.1%
Information Technology and Services
5.2%
Other
37.3%
Telecommunications
11.1%
Publishing
11.1%
Market Research
11.1%
Internet
11.1%
Religious Institutions
5.6%
Other
50.0%
Discussions
What is adjust tool?
1 Comment
AS
Adjust is a Mobile Measurement Partner used for attribution of installs/Engagements on your mobile applicationRead more
How does adjust work?
1 Comment
İ
Adjust is an analytics platform that helps marketers their mobile apps with solutions for measuring and optimizing campaigns and protecting user data. Read more
Adjust has no more discussions with answers
Upland Localytics has no discussions with answers
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