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At a Glance
Market Segments
Mid-Market (48.7% of reviews)
Mid-Market (47.5% of reviews)
Entry-Level Pricing
Free 1500 Attributions Per Month
No pricing available
Adjust
Star Rating
(412)4.5 out of 5
Market Segments
Mid-Market (48.7% of reviews)
Pros & Cons
Entry-Level Pricing
Free 1500 Attributions Per Month
Browse all 3 pricing plansSensor Tower
Star Rating
(142)4.3 out of 5
Market Segments
Mid-Market (47.5% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about Sensor TowerSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that while both Adjust and Sensor Tower have a solid star rating of 4.3, Adjust shines in its custom event tracking capabilities, with reviewers mentioning that it allows for detailed tracking of user interactions, which is crucial for optimizing marketing strategies.
- Reviewers mention that Sensor Tower excels in keyword tools, scoring significantly higher at 8.1 compared to Adjust's 6.8. Users appreciate Sensor Tower's comprehensive keyword analysis features, which help in identifying high-potential keywords for app store optimization.
- G2 users highlight that Sensor Tower's reports and dashboards score 8.6, outperforming Adjust's 7.5. Reviewers say that Sensor Tower provides more visually appealing and easier-to-understand reports, making it simpler for teams to derive actionable insights.
- Users on G2 report that Adjust has a strong performance in attribution, scoring 8.6, which is higher than Sensor Tower's 7.2. Reviewers mention that Adjust's attribution features are particularly effective for tracking the effectiveness of marketing campaigns across different channels.
- Reviewers mention that Sensor Tower's category ranking score of 9.3 is a standout feature, as it provides users with valuable insights into their app's performance relative to competitors, which Adjust does not match.
- Users say that while both products have similar ease of use scores (8.1 for Adjust and 8.1 for Sensor Tower), Sensor Tower's ease of setup (8.1) slightly edges out Adjust's (7.9), with reviewers noting that Sensor Tower's onboarding process is more intuitive and user-friendly.
Pricing
Entry-Level Pricing
Adjust
Base
Free
1500 Attributions Per Month
For growing, independent developers. Get started for free with email support and up to 1,500 monthly attributions.
- Click and impression-based attribution and reattribution
- Unlimited organic installs, impressions, and clicks
- Comprehensive iOS 14.5+ measurement solutions
Sensor Tower
No pricing availableFree Trial
Adjust
Free Trial is available
Sensor Tower
Free Trial is available
Ratings
Meets Requirements
8.6
313
8.2
113
Ease of Use
8.5
342
8.1
118
Ease of Setup
8.3
292
8.1
39
Ease of Admin
8.6
192
8.4
38
Quality of Support
8.7
309
8.6
106
Has the product been a good partner in doing business?
8.9
195
8.4
40
Product Direction (% positive)
8.7
306
8.9
119
Features by Category
User Identification
7.6
166
7.4
65
7.9
168
7.4
60
8.1
167
8.4
62
Tracking & Reporting
8.8
186
6.8
48
8.2
183
7.5
62
8.9
190
7.2
52
8.6
189
8.1
67
8.0
175
7.1
49
8.1
172
7.5
53
Metrics
8.5
175
8.0
49
7.8
163
7.1
38
8.4
174
8.0
46
8.4
162
7.5
38
9.0
178
7.3
41
Optimization
7.9
37
7.4
29
7.7
37
7.7
31
8.1
37
7.8
31
8.1
36
8.1
37
8.3
36
8.8
30
7.9
36
7.5
29
8.1
37
7.1
23
Reporting & Alerts
8.4
39
8.6
31
8.5
38
7.8
21
8.1
34
8.3
25
8.2
34
7.9
22
Competition Monitoring
7.9
34
8.0
21
8.1
35
8.3
25
8.0
36
7.5
21
8.4
35
9.3
27
Platform Additional Functionality
8.5
37
7.3
22
8.0
34
8.2
25
8.1
35
8.5
26
Agentic AI - App Store Optimization
8.2
25
Not enough data
8.3
25
Not enough data
8.5
25
Not enough data
8.5
25
Not enough data
8.7
25
Not enough data
Trading
7.2
73
Not enough data
6.8
73
Not enough data
8.7
75
Not enough data
Threat Detection
7.5
72
Not enough data
7.9
76
Not enough data
8.0
74
Not enough data
7.8
73
Not enough data
Blocking
7.3
73
Not enough data
8.0
75
Not enough data
7.3
70
Not enough data
Agentic AI - Click Fraud
6.6
58
Not enough data
6.6
58
Not enough data
6.5
58
Not enough data
6.5
58
Not enough data
6.8
58
Not enough data
Platform Basics
8.9
185
Not enough data
8.6
182
Not enough data
8.3
170
Not enough data
8.2
173
Not enough data
8.1
172
Not enough data
7.8
162
Not enough data
Platform Data
7.9
171
Not enough data
8.5
177
Not enough data
8.5
187
Not enough data
8.1
168
Not enough data
8.4
166
Not enough data
8.3
164
Not enough data
Agentic AI - Value Selling Tools
6.3
119
Not enough data
6.9
118
Not enough data
6.6
118
Not enough data
6.6
116
Not enough data
6.7
116
Not enough data
6.9
118
Not enough data
Platform Basics
Not enough data
8.2
32
Not enough data
6.6
30
Agentic AI - Competitive Intelligence
Not enough data
Not enough data
Platform Data
Not enough data
7.5
29
Not enough data
8.3
30
Not enough data
7.9
28
Platform Content
Not enough data
6.7
31
Platform Reporting
Not enough data
8.0
35
Not enough data
8.2
34
Data collection
Not enough data
6.7
26
Not enough data
8.3
29
Not enough data
7.7
27
Not enough data
7.0
25
Not enough data
8.3
26
Segment Trending
Not enough data
6.5
27
Not enough data
6.5
27
Not enough data
8.2
28
Not enough data
7.1
28
Analysis
Not enough data
8.1
30
Not enough data
8.2
30
Not enough data
7.6
28
Platform
Not enough data
8.0
27
Not enough data
8.5
29
Not enough data
8.6
28
Not enough data
8.2
28
Not enough data
8.2
28
Not enough data
8.0
28
Agentic AI - Market Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Platform Insights
Not enough data
8.2
36
Not enough data
7.0
27
Not enough data
8.1
32
Not enough data
6.7
33
Not enough data
7.3
31
Not enough data
7.6
34
Not enough data
7.5
32
Agentic AI - Digital Advertising Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Additional Functionality
Not enough data
7.8
33
Not enough data
7.7
32
Metrics
8.5
175
8.0
49
7.8
163
7.1
38
8.4
174
8.0
46
8.4
162
7.5
38
9.0
178
7.3
41
Variation Testing
7.1
194
Not enough data
6.8
185
Not enough data
8.2
200
Not enough data
7.9
201
Not enough data
7.9
196
Not enough data
7.4
188
Not enough data
Reporting
8.6
203
Not enough data
9.0
216
Not enough data
Personalization
8.0
199
Not enough data
7.9
199
Not enough data
8.4
192
Not enough data
Administration
8.5
212
Not enough data
8.0
197
Not enough data
8.7
210
Not enough data
8.9
209
Not enough data
Categories
Categories
Shared Categories
Adjust and Sensor Tower are categorized as App Store Optimization and Mobile App Analytics
Unique Categories
Sensor Tower is categorized as Competitive Intelligence, Market Intelligence, and Digital Advertising Intelligence
Reviews
Reviewers' Company Size
Adjust
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Sensor Tower
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
19.7%
Computer Games
15.5%
Financial Services
10.0%
Entertainment
7.6%
Retail
5.2%
Other
42.0%
Computer Games
23.0%
Information Technology and Services
10.8%
Marketing and Advertising
10.1%
Entertainment
5.8%
Retail
4.3%
Other
46.0%
Discussions
What is adjust tool?
1 Comment
AS
Adjust is a Mobile Measurement Partner used for attribution of installs/Engagements on your mobile applicationRead more
How does adjust work?
1 Comment
İ
Adjust is an analytics platform that helps marketers their mobile apps with solutions for measuring and optimizing campaigns and protecting user data. Read more
Adjust has no more discussions with answers
What does App Annie do?
1 Comment
AJ
Aggregates Data on app KPI's from the app stores and presents it through graphs and other visuals. It provides estimates on user metrics such as retention...Read more
Sensor Tower has no more discussions with answers
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