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At a Glance
Market Segments
Mid-Market (48.8% of reviews)
Small-Business (52.7% of reviews)
Entry-Level Pricing
Free 1500 Attributions Per Month
Free Per Year
Adjust
Star Rating
(413)4.5 out of 5
Market Segments
Mid-Market (48.8% of reviews)
Pros & Cons
Entry-Level Pricing
Free 1500 Attributions Per Month
Browse all 3 pricing plansMixpanel
Star Rating
(1,257)4.6 out of 5
Market Segments
Small-Business (52.7% of reviews)
Pros & Cons
Entry-Level Pricing
Free Per Year
Free Trial is available
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Mixpanel excels in Custom Event Tracking, scoring 9.2, which allows for detailed tracking of user interactions. Reviewers mention that this feature enables them to tailor their analytics to specific business needs, providing deeper insights into user behavior.
- Reviewers mention that Mixpanel's Engagement score of 9.0 stands out, with users appreciating its ability to create targeted campaigns based on user activity. In contrast, Adjust's Engagement score of 8.4 indicates it may not offer the same level of granularity in user engagement tracking.
- Users on G2 highlight Mixpanel's superior User Segmentation capabilities, scoring 8.8, which allows businesses to create highly specific user groups for targeted marketing. Adjust, with a score of 7.7, is seen as less effective in this area, limiting the ability to tailor marketing efforts.
- Reviewers say that Mixpanel's Real-Time Insights feature, scoring 8.8, is a game-changer for businesses needing immediate data to make decisions. Users report that Adjust's score of 8.1 in this area suggests a delay in data availability, which can hinder timely decision-making.
- Users report that both products have a Quality of Support score of 8.5, indicating that both Mixpanel and Adjust provide reliable customer service. However, reviewers mention that Mixpanel's support is often more responsive, enhancing the overall user experience.
- Reviewers mention that Mixpanel's Dashboard score of 8.9 is praised for its user-friendly interface and customizable options, making it easier for users to visualize data. Adjust's score of 8.4 suggests it may not offer the same level of customization, which could impact user satisfaction.
Pricing
Entry-Level Pricing
Adjust
Base
Free
1500 Attributions Per Month
For growing, independent developers. Get started for free with email support and up to 1,500 monthly attributions.
- Click and impression-based attribution and reattribution
- Unlimited organic installs, impressions, and clicks
- Comprehensive iOS 14.5+ measurement solutions
Mixpanel
Free
Free
Per Year
Essentials to find product-market fit
- 1M events / month
- All core report types for user journey analysis
- Templates to get started quickly
Free Trial
Adjust
Free Trial is available
Mixpanel
Free Trial is available
Ratings
Meets Requirements
8.6
314
8.8
958
Ease of Use
8.5
343
8.5
967
Ease of Setup
8.3
293
8.1
429
Ease of Admin
8.6
192
8.6
366
Quality of Support
8.7
310
8.4
740
Has the product been a good partner in doing business?
8.9
195
8.8
334
Product Direction (% positive)
8.7
307
8.6
877
Features by Category
Metrics
Not enough data
8.8
266
Not enough data
8.8
336
Not enough data
8.2
293
Not enough data
8.9
350
Not enough data
8.9
346
Not enough data
8.5
313
Not enough data
8.4
287
Not enough data
8.8
316
Not enough data
8.9
338
Reporting
Not enough data
8.7
308
Not enough data
8.6
292
Not enough data
8.4
213
Not enough data
8.7
329
Not enough data
8.3
239
Not enough data
8.2
244
Not enough data
8.6
332
Other
Not enough data
8.7
327
Not enough data
8.2
181
Not enough data
8.0
173
Not enough data
8.3
233
Not enough data
8.1
180
Not enough data
7.9
175
Not enough data
8.0
186
Agentic AI - Digital Analytics
Not enough data
7.3
19
Not enough data
7.4
19
Not enough data
7.5
18
Not enough data
7.7
19
Administration
Not enough data
8.5
277
Not enough data
8.3
245
Not enough data
8.7
340
Not enough data
8.8
285
User Identification
7.6
166
8.3
256
7.9
168
8.8
276
8.1
167
8.4
264
Tracking & Reporting
8.8
186
9.2
300
8.2
183
8.8
289
8.9
190
8.3
244
8.6
189
8.9
303
8.0
175
8.5
249
8.1
172
8.9
291
Metrics
8.5
175
9.0
254
7.8
163
8.3
211
8.4
174
8.7
244
8.4
162
8.7
215
9.0
178
9.0
236
Product Analytics
Not enough data
8.6
413
Not enough data
8.9
501
Not enough data
8.6
452
Not enough data
8.8
485
Not enough data
7.5
334
Not enough data
8.3
370
Not enough data
7.6
306
Not enough data
7.8
359
Agentic AI - Product Analytics
Not enough data
5.4
76
Not enough data
6.4
76
Not enough data
5.9
74
Not enough data
5.9
74
Analytics
Not enough data
9.2
108
Not enough data
8.9
110
Not enough data
9.0
99
Not enough data
8.8
90
Not enough data
8.7
95
Not enough data
Feature Not Available
Administration
Not enough data
8.7
83
Not enough data
8.3
84
Not enough data
8.6
87
Generative AI
Not enough data
6.9
13
Agentic AI - E-Commerce Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
7.9
37
Not enough data
7.7
37
Not enough data
8.1
37
Not enough data
8.1
36
Not enough data
8.3
36
Not enough data
7.9
36
Not enough data
8.1
37
Not enough data
Reporting & Alerts
8.4
39
Not enough data
8.5
38
Not enough data
8.1
34
Not enough data
8.2
34
Not enough data
Competition Monitoring
7.9
34
Not enough data
8.1
35
Not enough data
8.0
36
Not enough data
8.4
35
Not enough data
Platform Additional Functionality
8.5
37
Not enough data
8.0
34
Not enough data
8.1
35
Not enough data
Agentic AI - App Store Optimization
8.2
25
Not enough data
8.3
25
Not enough data
8.5
25
Not enough data
8.5
25
Not enough data
8.7
25
Not enough data
Trading
7.2
73
Not enough data
6.8
73
Not enough data
8.7
75
Not enough data
Threat Detection
7.5
72
Not enough data
7.9
76
Not enough data
8.0
74
Not enough data
7.8
73
Not enough data
Blocking
7.3
73
Not enough data
8.0
75
Not enough data
7.3
70
Not enough data
Agentic AI - Click Fraud
6.6
58
Not enough data
6.6
58
Not enough data
6.5
58
Not enough data
6.5
58
Not enough data
6.8
58
Not enough data
Platform Basics
8.9
185
Not enough data
8.6
182
Not enough data
8.3
170
Not enough data
8.2
173
Not enough data
8.1
172
Not enough data
7.8
162
Not enough data
Platform Data
7.9
171
Not enough data
8.5
177
Not enough data
8.5
187
Not enough data
8.1
168
Not enough data
8.4
166
Not enough data
8.3
164
Not enough data
Agentic AI - Value Selling Tools
6.3
119
Not enough data
6.9
118
Not enough data
6.6
118
Not enough data
6.6
116
Not enough data
6.7
116
Not enough data
6.9
118
Not enough data
Metrics
8.5
175
9.0
254
7.8
163
8.3
211
8.4
174
8.7
244
8.4
162
8.7
215
9.0
178
9.0
236
Variation Testing
7.1
195
Not enough data
6.8
186
Not enough data
8.2
201
Not enough data
7.8
202
Not enough data
7.9
197
Not enough data
7.3
189
Not enough data
Reporting
8.6
204
Not enough data
9.0
217
Not enough data
Personalization
8.0
200
Not enough data
7.9
200
Not enough data
8.3
193
Not enough data
Administration
8.5
213
Not enough data
8.0
198
Not enough data
8.7
211
Not enough data
8.9
210
Not enough data
Categories
Categories
Shared Categories
Adjust and Mixpanel are categorized as Mobile App Analytics
Unique Categories
Adjust is categorized as Mobile Attribution, App Store Optimization, Mobile App Optimization, and Click Fraud
Reviews
Reviewers' Company Size
Adjust
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Mixpanel
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
19.9%
Computer Games
15.4%
Financial Services
9.9%
Entertainment
7.6%
Retail
5.2%
Other
41.9%
Computer Software
25.0%
Information Technology and Services
11.6%
Financial Services
9.5%
Internet
6.6%
Health, Wellness and Fitness
5.2%
Other
42.1%
Discussions
What is adjust tool?
1 Comment
AS
Adjust is a Mobile Measurement Partner used for attribution of installs/Engagements on your mobile applicationRead more
How does adjust work?
1 Comment
İ
Adjust is an analytics platform that helps marketers their mobile apps with solutions for measuring and optimizing campaigns and protecting user data. Read more
Adjust has no more discussions with answers
C
1 Comment
SN
C is a general-purpose computer programming language. It was created in the 1970s by Dennis Ritchie, and remains very widely used and influential.Read more
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