Compare Adjust and Mixpanel 
At a Glance
Market Segments
Mid-Market (50.2% of reviews)
Small-Business (52.7% of reviews)
Entry-Level Pricing
Free 1500 Attributions Per Month
Free Per Year
Adjust
Star Rating
(604)4.6 out of 5
Market Segments
Mid-Market (50.2% of reviews)
Pros & Cons
Entry-Level Pricing
Free 1500 Attributions Per Month
Browse all 3 pricing plansMixpanel
Star Rating
(1,282)4.6 out of 5
Market Segments
Small-Business (52.7% of reviews)
Pros & Cons
Entry-Level Pricing
Free Per Year
Free Trial is available
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Adjust excels in providing a comprehensive view of the user journey, from installs to in-app events and revenue. Users appreciate its accurate attribution capabilities, which instill confidence in budget allocation decisions, making it a strong choice for businesses focused on mobile attribution.
- Users say that Mixpanel offers a user-friendly experience with its intuitive setup and multiplatform analytics. Reviewers highlight how easy it is to implement and understand, allowing teams to quickly gain insights into user behavior across different platforms.
- Reviewers mention that Adjust's reporting features are highly customizable, enabling users to analyze performance effectively. This flexibility is particularly beneficial for those who need to monitor various acquisition channels and evaluate campaign results in detail.
- According to verified reviews, Mixpanel shines in its ability to provide detailed insights into user funnels and cohort behaviors. Users appreciate the platform's capability to track specific events, which helps them understand user interactions more deeply.
- G2 reviewers highlight that Adjust's dashboard is easy to navigate, making it simpler for users to identify which channels bring the most valuable users. This ease of use is a significant advantage for teams looking to streamline their analytics processes.
- Users report that while both platforms have similar star ratings, Adjust's higher G2 Score reflects a stronger overall user satisfaction, particularly in areas like quality of support and product direction, which are crucial for businesses seeking reliable analytics partners.
Pricing
Entry-Level Pricing
Adjust
Base
Free
1500 Attributions Per Month
For growing, independent developers. Get started for free with email support and up to 1,500 monthly attributions.
- Click and impression-based attribution and reattribution
- Unlimited organic installs, impressions, and clicks
- Comprehensive iOS 14.5+ measurement solutions
Mixpanel
Free
Free
Per Year
Essentials to find product-market fit
- 1M events / month
- All core report types for user journey analysis
- Templates to get started quickly
Free Trial
Adjust
Free Trial is available
Mixpanel
Free Trial is available
Ratings
Meets Requirements
8.9
454
8.8
974
Ease of Use
8.8
483
8.5
984
Ease of Setup
8.7
432
8.1
446
Ease of Admin
8.7
238
8.6
369
Quality of Support
9.0
447
8.4
750
Has the product been a good partner in doing business?
9.1
241
8.8
337
Product Direction (% positive)
8.9
424
8.6
894
Features by Category
Metrics
Not enough data
8.8
271
Not enough data
8.8
341
Not enough data
8.2
295
Not enough data
8.9
354
Not enough data
8.9
351
Not enough data
8.5
317
Not enough data
8.4
290
Not enough data
8.8
319
Not enough data
8.9
342
Reporting
Not enough data
8.7
311
Not enough data
8.6
292
Not enough data
8.4
213
Not enough data
8.7
333
Not enough data
8.3
240
Not enough data
8.2
244
Not enough data
8.6
334
Other
Not enough data
8.7
330
Not enough data
8.2
182
Not enough data
8.0
174
Not enough data
8.3
233
Not enough data
8.1
181
Not enough data
7.9
175
Not enough data
8.0
186
Agentic AI - Digital Analytics
Not enough data
7.1
18
Not enough data
7.4
19
Not enough data
7.4
17
Not enough data
7.7
20
Administration
Not enough data
8.5
278
Not enough data
8.3
246
Not enough data
8.7
342
Not enough data
8.8
286
User Identification
7.8
181
8.3
256
8.0
183
8.8
276
8.2
181
8.4
265
Tracking & Reporting
8.9
210
9.2
300
8.3
204
8.8
289
9.0
219
8.3
244
8.8
224
8.9
304
8.1
187
8.5
249
8.2
183
8.9
292
Metrics
8.7
207
9.0
255
8.0
183
8.3
212
8.7
205
8.7
245
8.5
179
8.7
216
9.1
210
9.0
236
Product Analytics
Not enough data
8.6
412
Not enough data
8.9
508
Not enough data
8.6
452
Not enough data
8.8
494
Not enough data
7.5
333
Not enough data
8.3
368
Not enough data
7.5
305
Not enough data
7.8
359
Agentic AI - Product Analytics
Not enough data
5.3
74
Not enough data
6.3
75
Not enough data
5.8
72
Not enough data
5.8
72
Behavioral Analytics - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Infrastructure - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI driven optimization - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
9.2
111
Not enough data
8.9
113
Not enough data
9.0
100
Not enough data
8.8
90
Not enough data
8.7
95
Not enough data
Feature Not Available
Administration
Not enough data
8.7
84
Not enough data
8.3
85
Not enough data
8.6
89
Generative AI
Not enough data
6.9
13
Agentic AI - E-Commerce Analytics
Not enough data
Not enough data
Not enough data
7.5
6
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
8.0
39
Not enough data
7.8
39
Not enough data
8.2
39
Not enough data
8.2
38
Not enough data
8.4
38
Not enough data
8.0
38
Not enough data
8.2
39
Not enough data
Reporting & Alerts
8.5
41
Not enough data
8.6
41
Not enough data
8.2
36
Not enough data
8.3
36
Not enough data
Competition Monitoring
8.1
36
Not enough data
8.2
37
Not enough data
8.2
38
Not enough data
8.5
37
Not enough data
Platform Additional Functionality
8.6
39
Not enough data
8.1
36
Not enough data
8.2
37
Not enough data
Agentic AI - App Store Optimization
8.3
27
Not enough data
8.5
27
Not enough data
8.7
27
Not enough data
8.6
27
Not enough data
8.9
28
Not enough data
Trading
7.3
77
Not enough data
6.9
77
Not enough data
8.8
86
Not enough data
Threat Detection
7.6
77
Not enough data
8.1
84
Not enough data
8.1
78
Not enough data
7.9
78
Not enough data
Blocking
7.4
78
Not enough data
8.1
80
Not enough data
7.4
74
Not enough data
Agentic AI - Click Fraud
6.8
62
Not enough data
6.7
62
Not enough data
6.7
62
Not enough data
6.7
62
Not enough data
7.0
64
Not enough data
Platform Basics
8.9
202
Not enough data
8.7
199
Not enough data
8.3
178
Not enough data
8.4
195
Not enough data
8.4
211
Not enough data
7.9
171
Not enough data
Platform Data
8.0
182
Not enough data
8.6
191
Not enough data
8.9
294
Not enough data
8.5
223
Not enough data
8.5
200
Not enough data
8.4
192
Not enough data
Agentic AI - Value Selling Tools
6.5
128
Not enough data
7.3
144
Not enough data
6.9
127
Not enough data
6.8
124
Not enough data
6.9
125
Not enough data
7.1
128
Not enough data
Metrics
8.7
207
9.0
255
8.0
183
8.3
212
8.7
205
8.7
245
8.5
179
8.7
216
9.1
210
9.0
236
Variation Testing
7.3
210
Not enough data
6.9
198
Not enough data
8.3
214
Not enough data
7.9
216
Not enough data
8.0
209
Not enough data
7.4
201
Not enough data
Reporting
8.7
218
Not enough data
9.1
240
Not enough data
Personalization
8.1
212
Not enough data
8.0
214
Not enough data
8.4
205
Not enough data
Administration
8.6
228
Not enough data
8.0
211
Not enough data
8.7
230
Not enough data
9.0
222
Not enough data
Categories
Categories
Shared Categories
Adjust and Mixpanel are categorized as Mobile App Analytics
Unique Categories
Adjust is categorized as Mobile Attribution, App Store Optimization, Mobile App Optimization, and Click Fraud
Reviews
Reviewers' Company Size
Adjust
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Mixpanel
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
23.4%
Computer Games
19.3%
Financial Services
7.9%
Entertainment
7.1%
Information Technology and Services
5.2%
Other
37.2%
Computer Software
25.2%
Information Technology and Services
11.5%
Financial Services
9.6%
Internet
6.5%
Health, Wellness and Fitness
5.2%
Other
42.1%
Discussions
What is adjust tool?
1 Comment
AS
Adjust is a Mobile Measurement Partner used for attribution of installs/Engagements on your mobile applicationRead more
How does adjust work?
1 Comment
İ
Adjust is an analytics platform that helps marketers their mobile apps with solutions for measuring and optimizing campaigns and protecting user data. Read more
Adjust has no more discussions with answers
C
1 Comment
SN
C is a general-purpose computer programming language. It was created in the 1970s by Dennis Ritchie, and remains very widely used and influential.Read more
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