# Adjust, Google Analytics vs AppsFlyer Comparison

| | Adjust | Google Analytics | AppsFlyer | 
|---|---|---|---|
| **Star Rating** | 4.7 out of 5 | 4.5 out of 5 | 4.5 out of 5 | 
| **Total Reviews** | 713 | 6,834 | 739 | 
| **Largest Market Segment** | Mid-Market (48.4% of reviews) | Small-Business (59.9% of reviews) | Mid-Market (43.1% of reviews) | 
| **Entry Level Price** | Free 1500 Attributions Per Month | No pricing available | No pricing available | 

---
## Top Pros & Cons

### Adjust

Pros:
- Ease of Use (146 reviews)
- Customer Support (111 reviews)

Cons:
- Slow Loading (41 reviews)
- Complexity (38 reviews)

### Google Analytics

Pros:
- Insights (200 reviews)
- Analytics (160 reviews)

Cons:
- Learning Curve (99 reviews)
- Complexity (69 reviews)

### AppsFlyer

Pros:
- Analytics (26 reviews)
- Features (24 reviews)

Cons:
- Expensive (16 reviews)
- Data Inaccuracy (14 reviews)

---
## Ratings Comparison
| Rating | Adjust | Google Analytics | AppsFlyer | 
|---|---|---|---|
  | **Meets Requirements** | 8.9 (552 reviews) | 9.0 (5676 reviews) | 8.7 (476 reviews) | 
  | **Ease of Use** | 8.9 (585 reviews) | 7.8 (5714 reviews) | 8.5 (621 reviews) | 
  | **Ease of Setup** | 8.8 (533 reviews) | 8.0 (2921 reviews) | 8.0 (381 reviews) | 
  | **Ease of Admin** | 8.8 (252 reviews) | 8.3 (2631 reviews) | 8.4 (191 reviews) | 
  | **Quality of Support** | 9.1 (545 reviews) | 7.5 (4730 reviews) | 8.6 (450 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.1 (255 reviews) | 8.3 (2409 reviews) | 8.7 (189 reviews) | 
  | **Product Direction (% positive)** | 9.0 (496 reviews) | 8.5 (5534 reviews) | 9.3 (464 reviews) | 

---
## Pricing

### Adjust

#### Entry-Level Pricing

Plan: Base

Price: Free 1500 Attributions Per Month

Description: For growing, independent developers. Get started for free with email support and up to 1,500 monthly attributions.

Key Features:
- Click and impression-based attribution and reattribution
- Unlimited organic installs, impressions, and clicks
- Comprehensive iOS 14.5+ measurement solutions

[Browse all 3 editions](https://www.g2.com/products/adjust/pricing)

#### Free Trial

Yes

### Google Analytics

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

### AppsFlyer

#### Entry-Level Pricing

No pricing available

#### Free Trial

Yes

---
## Features Comparison By Category

### Digital Analytics

| Product | Score | Reviews |
|---|---|---|
| **Adjust** | N/A | N/A |
| **Google Analytics** | 8.4/10 | 4719 |
| **AppsFlyer** | N/A | N/A |

#### Metrics

| Feature | Adjust | Google Analytics | AppsFlyer | 
|---|---|---|---|
| **Sessions - Digital Analytics** | Not enough data | 9.0 (4104 reviews) | Not enough data | 
| **Engagement** | Not enough data | 8.8 (4051 reviews) | Not enough data | 
| **Entry and Exit Pages** | Not enough data | 8.7 (3960 reviews) | Not enough data | 
| **Standard Event Tracking** | Not enough data | 8.6 (3637 reviews) | Not enough data | 
| **Custom Event Tracking** | Not enough data | 8.4 (3414 reviews) | Not enough data | 
| **Retention** | Not enough data | 8.4 (3604 reviews) | Not enough data | 
| **Return** | Not enough data | 8.5 (3647 reviews) | Not enough data | 
| **Conversions** | Not enough data | 8.6 (3764 reviews) | Not enough data | 
| **Funnels** | Not enough data | 8.2 (3326 reviews) | Not enough data | 

#### Reporting

| Feature | Adjust | Google Analytics | AppsFlyer | 
|---|---|---|---|
| **Real-Time Reporting** | Not enough data | Feature Not Available | Not enough data | 
| **Trending** | Not enough data | 8.5 (3561 reviews) | Not enough data | 
| **Retroactive Reporting** | Not enough data | 8.2 (3262 reviews) | Not enough data | 
| **Segmentation** | Not enough data | 8.4 (3521 reviews) | Not enough data | 
| **Mobile Reporting** | Not enough data | 8.5 (3435 reviews) | Not enough data | 
| **Unification Across Devices** | Not enough data | 8.3 (3112 reviews) | Not enough data | 
| **Custom Reports and Dashboards** | Not enough data | 8.5 (3716 reviews) | Not enough data | 

#### Other

| Feature | Adjust | Google Analytics | AppsFlyer | 
|---|---|---|---|
| **User Data** | Not enough data | 8.5 (3725 reviews) | Not enough data | 
| **Site Search Reporting** | Not enough data | 8.5 (3496 reviews) | Not enough data | 
| **Load Time Monitoring** | Not enough data | 8.3 (3285 reviews) | Not enough data | 
| **Campaign Tracking** | Not enough data | 8.7 (3504 reviews) | Not enough data | 
| **E-Commerce** | Not enough data | 8.5 (2704 reviews) | Not enough data | 
| **Promotional Messages** | Not enough data | 8.0 (2420 reviews) | Not enough data | 
| **Administration Alerts** | Not enough data | 8.2 (2799 reviews) | Not enough data | 

#### Agentic AI - Digital Analytics

| Feature | Adjust | Google Analytics | AppsFlyer | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.8 (83 reviews) | Not enough data | 
| **Cross-system Integration** | Not enough data | 8.1 (88 reviews) | Not enough data | 
| **Proactive Assistance** | Not enough data | 7.8 (89 reviews) | Not enough data | 
| **Decision Making** | Not enough data | 8.4 (94 reviews) | Not enough data | 

#### Administration

| Feature | Adjust | Google Analytics | AppsFlyer | 
|---|---|---|---|
| **API / Integrations** | Not enough data | 8.5 (2672 reviews) | Not enough data | 
| **QA Testing** | Not enough data | 8.2 (2333 reviews) | Not enough data | 
| **Performance and Reliability** | Not enough data | 8.9 (3483 reviews) | Not enough data | 
| **User, Role, and Access Management** | Not enough data | 8.9 (3567 reviews) | Not enough data | 

### Content Marketing

| Product | Score | Reviews |
|---|---|---|
| **Adjust** | N/A | N/A |
| **Google Analytics** | N/A | N/A |
| **AppsFlyer** | N/A | N/A |

#### Content Creation

| Feature | Adjust | Google Analytics | AppsFlyer | 
|---|---|---|---|
| **Content Creation Tools** | Not enough data | Not enough data | Not enough data | 
| **Content Curation** | Not enough data | Not enough data | Not enough data | 
| **Buyer Personas** | Not enough data | Not enough data | Not enough data | 
| **Content Management** | Not enough data | Not enough data | Not enough data | 

#### Optimization

| Feature | Adjust | Google Analytics | AppsFlyer | 
|---|---|---|---|
| **SEO** | Not enough data | Not enough data | Not enough data | 
| **A/B Testing** | Not enough data | Not enough data | Not enough data | 
| **Dashboards & Reporting** | Not enough data | Not enough data | Not enough data | 
| **Audience Targeting** | Not enough data | Not enough data | Not enough data | 
| **ROI Reporting** | Not enough data | Not enough data | Not enough data | 

#### Logistics

| Feature | Adjust | Google Analytics | AppsFlyer | 
|---|---|---|---|
| **Customizable Templated Workflows** | Not enough data | Not enough data | Not enough data | 
| **Internal Communication** | Not enough data | Not enough data | Not enough data | 
| **Version Control** | Not enough data | Not enough data | Not enough data | 
| **Editing and Approval Tools** | Not enough data | Not enough data | Not enough data | 
| **Distribution Features** | Not enough data | Not enough data | Not enough data | 
| **Integrations & APIs** | Not enough data | Not enough data | Not enough data | 
| **User, Role, and Access Management** | Not enough data | Not enough data | Not enough data | 

### Mobile App Analytics

| Product | Score | Reviews |
|---|---|---|
| **Adjust** | 8.5/10 | 318 |
| **Google Analytics** | 8.8/10 | 1365 |
| **AppsFlyer** | 8.5/10 | 357 |

#### User Identification

| Feature | Adjust | Google Analytics | AppsFlyer | 
|---|---|---|---|
| **Demographics** | 7.8 (182 reviews) | 8.9 (1176 reviews) | Feature Not Available | 
| **User Segmentation** | 8.1 (188 reviews) | 8.8 (1132 reviews) | 8.2 (270 reviews) | 
| **Geolocation** | 8.3 (187 reviews) | 9.1 (1148 reviews) | 8.2 (256 reviews) | 

#### Tracking & Reporting

| Feature | Adjust | Google Analytics | AppsFlyer | 
|---|---|---|---|
| **Custom Event Tracking** | 9.0 (221 reviews) | 8.6 (1017 reviews) | 8.7 (298 reviews) | 
| **Real-Time Insights** | 8.4 (219 reviews) | 8.9 (1163 reviews) | 8.4 (286 reviews) | 
| **Attribution** | 9.1 (240 reviews) | 8.5 (1067 reviews) | 9.0 (318 reviews) | 
| **Dashboard** | 9.0 (258 reviews) | 8.9 (1177 reviews) | 8.4 (318 reviews) | 
| **User Path Tracking** | 8.1 (190 reviews) | 8.7 (1121 reviews) | 8.3 (272 reviews) | 
| **User Activity History** | 8.2 (185 reviews) | 8.6 (1094 reviews) | 8.2 (268 reviews) | 

#### Metrics

| Feature | Adjust | Google Analytics | AppsFlyer | 
|---|---|---|---|
| **Engagement** | 8.7 (218 reviews) | 8.8 (234 reviews) | 8.6 (233 reviews) | 
| **Exit Tracking** | 8.1 (185 reviews) | 8.7 (229 reviews) | 8.4 (222 reviews) | 
| **Retention** | 8.7 (220 reviews) | 8.8 (223 reviews) | 8.5 (230 reviews) | 
| **Return** | 8.6 (190 reviews) | 8.6 (233 reviews) | 8.4 (220 reviews) | 
| **Conversions** | 9.2 (232 reviews) | 8.8 (236 reviews) | 8.8 (249 reviews) | 

### Creative Management Platforms

| Product | Score | Reviews |
|---|---|---|
| **Adjust** | N/A | N/A |
| **Google Analytics** | N/A | N/A |
| **AppsFlyer** | N/A | N/A |

#### Authoring Tools

| Feature | Adjust | Google Analytics | AppsFlyer | 
|---|---|---|---|
| **Ad Templates** | Not enough data | Not enough data | Not enough data | 
| **HTML5 Authoring** | Not enough data | Not enough data | Not enough data | 
| **Automated Ad Creation** | Not enough data | Not enough data | Not enough data | 
| **Lanugage Translation** | Not enough data | Not enough data | Not enough data | 

#### Agentic AI - Creative Management Platforms

| Feature | Adjust | Google Analytics | AppsFlyer | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | 

#### Testing Tools

| Feature | Adjust | Google Analytics | AppsFlyer | 
|---|---|---|---|
| **Dynamic Versioning** | Not enough data | Not enough data | Not enough data | 
| **A/B Testing ** | Not enough data | Not enough data | Not enough data | 

#### Publishing Tools

| Feature | Adjust | Google Analytics | AppsFlyer | 
|---|---|---|---|
| **Demand Side Platform Built-in** | Not enough data | Not enough data | Not enough data | 
| **Demand Side Platform Integration** | Not enough data | Not enough data | Not enough data | 
| **Campaign Scheduling** | Not enough data | Not enough data | Not enough data | 

### App Store Optimization

| Product | Score | Reviews |
|---|---|---|
| **Adjust** | 8.3/10 | 50 |
| **Google Analytics** | N/A | N/A |
| **AppsFlyer** | N/A | N/A |

#### Optimization

| Feature | Adjust | Google Analytics | AppsFlyer | 
|---|---|---|---|
| **Icon Testing** | 8.0 (39 reviews) | Not enough data | Not enough data | 
| **Screenshot Testing** | 7.8 (39 reviews) | Not enough data | Not enough data | 
| **App Store Page Design & Preview** | 8.2 (39 reviews) | Not enough data | Not enough data | 
| **Keyword Tools** | 8.2 (38 reviews) | Not enough data | Not enough data | 
| **Reviews & Ratings** | 8.4 (38 reviews) | Not enough data | Not enough data | 
| **Keyword Localization** | 8.0 (38 reviews) | Not enough data | Not enough data | 
| **Conversion Rate Benchmarks** | 8.2 (39 reviews) | Not enough data | Not enough data | 

#### Reporting & Alerts

| Feature | Adjust | Google Analytics | AppsFlyer | 
|---|---|---|---|
| **Reports and Dashboards** | 8.5 (41 reviews) | Not enough data | Not enough data | 
| **Traffic Source Reporting** | 8.6 (42 reviews) | Not enough data | Not enough data | 
| **Featured App Alerts** | 8.2 (36 reviews) | Not enough data | Not enough data | 
| **Alert Delivery** | 8.3 (36 reviews) | Not enough data | Not enough data | 

#### Competition Monitoring

| Feature | Adjust | Google Analytics | AppsFlyer | 
|---|---|---|---|
| **Timeline** | 8.0 (35 reviews) | Not enough data | Not enough data | 
| **Store Performance** | 8.1 (36 reviews) | Not enough data | Not enough data | 
| **Financial Analysis** | 8.1 (37 reviews) | Not enough data | Not enough data | 
| **Category Ranking** | 8.4 (36 reviews) | Not enough data | Not enough data | 

#### Platform Additional Functionality

| Feature | Adjust | Google Analytics | AppsFlyer | 
|---|---|---|---|
| **Integrations** | 8.6 (38 reviews) | Not enough data | Not enough data | 
| **Organic Keyword Protection** | 8.1 (35 reviews) | Not enough data | Not enough data | 
| **App Suggestions** | 8.2 (36 reviews) | Not enough data | Not enough data | 

#### Agentic AI - App Store Optimization

| Feature | Adjust | Google Analytics | AppsFlyer | 
|---|---|---|---|
| **Autonomous Task Execution** | 8.3 (26 reviews) | Not enough data | Not enough data | 
| **Cross-system Integration** | 8.4 (26 reviews) | Not enough data | Not enough data | 
| **Adaptive Learning** | 8.7 (26 reviews) | Not enough data | Not enough data | 
| **Proactive Assistance** | 8.6 (26 reviews) | Not enough data | Not enough data | 
| **Decision Making** | 8.8 (27 reviews) | Not enough data | Not enough data | 

### Click Fraud

| Product | Score | Reviews |
|---|---|---|
| **Adjust** | 7.3/10 | 100 |
| **Google Analytics** | N/A | N/A |
| **AppsFlyer** | 8.3/10 | 94 |

#### Trading

| Feature | Adjust | Google Analytics | AppsFlyer | 
|---|---|---|---|
| **Keyword Tracking** | 7.3 (74 reviews) | Not enough data | 8.3 (60 reviews) | 
| **Refund Management** | 6.8 (73 reviews) | Not enough data | 7.9 (58 reviews) | 
| **Integrations** | 8.8 (84 reviews) | Not enough data | 9.0 (74 reviews) | 

#### Threat Detection

| Feature | Adjust | Google Analytics | AppsFlyer | 
|---|---|---|---|
| **Account Alerts** | 7.5 (72 reviews) | Not enough data | 8.6 (68 reviews) | 
| **Threat Detection** | 8.0 (80 reviews) | Not enough data | 8.4 (67 reviews) | 
| **IP Address Monitoring** | 8.0 (74 reviews) | Not enough data | 8.2 (61 reviews) | 
| **Rules** | 7.9 (74 reviews) | Not enough data | 8.4 (66 reviews) | 

#### Blocking

| Feature | Adjust | Google Analytics | AppsFlyer | 
|---|---|---|---|
| **Manual IP Blocking** | 7.4 (74 reviews) | Not enough data | 8.0 (58 reviews) | 
| **Automated IP Blocking** | 8.0 (76 reviews) | Not enough data | 8.3 (62 reviews) | 
| **Cross-Campaign Blocking** | 7.3 (69 reviews) | Not enough data | 8.1 (60 reviews) | 

#### Agentic AI - Click Fraud

| Feature | Adjust | Google Analytics | AppsFlyer | 
|---|---|---|---|
| **Autonomous Task Execution** | 6.7 (57 reviews) | Not enough data | Not enough data | 
| **Cross-system Integration** | 6.6 (58 reviews) | Not enough data | Not enough data | 
| **Adaptive Learning** | 6.4 (58 reviews) | Not enough data | Not enough data | 
| **Proactive Assistance** | 6.4 (58 reviews) | Not enough data | Not enough data | 
| **Decision Making** | 7.0 (62 reviews) | Not enough data | Not enough data | 

### Mobile Attribution

| Product | Score | Reviews |
|---|---|---|
| **Adjust** | 8.0/10 | 426 |
| **Google Analytics** | N/A | N/A |
| **AppsFlyer** | 8.3/10 | 243 |

#### Platform Basics

| Feature | Adjust | Google Analytics | AppsFlyer | 
|---|---|---|---|
| **Attribution Windows** | 8.9 (208 reviews) | Not enough data | 9.0 (210 reviews) | 
| **Retargeting Attribution** | 8.7 (204 reviews) | Not enough data | 8.7 (195 reviews) | 
| **Validation Rules** | 8.4 (179 reviews) | Not enough data | 8.5 (174 reviews) | 
| **Cross-platform attribution** | 8.4 (198 reviews) | Not enough data | 8.6 (179 reviews) | 
| **Fraud Detection** | 8.6 (244 reviews) | Not enough data | 8.5 (169 reviews) | 
| **Post-Fraud Attribution** | 8.0 (174 reviews) | Not enough data | 8.4 (166 reviews) | 

#### Platform Data

| Feature | Adjust | Google Analytics | AppsFlyer | 
|---|---|---|---|
| **Uninstall Metrics** | 8.0 (184 reviews) | Not enough data | 8.0 (180 reviews) | 
| **Retention Metrics** | 8.7 (205 reviews) | Not enough data | 8.5 (194 reviews) | 
| **Analytics Dashboard** | 9.0 (366 reviews) | Not enough data | 8.5 (216 reviews) | 
| **Cross-channel insights** | 8.7 (261 reviews) | Not enough data | 8.3 (180 reviews) | 
| **Custom Dashboards** | 8.5 (227 reviews) | Not enough data | 8.4 (193 reviews) | 
| **Data Segmentation** | 8.4 (212 reviews) | Not enough data | 8.5 (184 reviews) | 

#### Agentic AI - Value Selling Tools

| Feature | Adjust | Google Analytics | AppsFlyer | 
|---|---|---|---|
| **Autonomous Task Execution** | 6.5 (128 reviews) | Not enough data | 7.7 (8 reviews) | 
| **Cross-system Integration** | 7.7 (168 reviews) | Not enough data | 7.5 (8 reviews) | 
| **Adaptive Learning** | 6.9 (127 reviews) | Not enough data | 7.9 (7 reviews) | 
| **Natural Language Interaction** | 6.8 (125 reviews) | Not enough data | 8.1 (7 reviews) | 
| **Proactive Assistance** | 7.0 (127 reviews) | Not enough data | 7.9 (8 reviews) | 
| **Decision Making** | 7.3 (135 reviews) | Not enough data | 8.1 (9 reviews) | 

### Data Exchange Platforms

| Product | Score | Reviews |
|---|---|---|
| **Adjust** | N/A | N/A |
| **Google Analytics** | 9.2/10 | 17 |
| **AppsFlyer** | N/A | N/A |

#### Exchange Functions

| Feature | Adjust | Google Analytics | AppsFlyer | 
|---|---|---|---|
| **Data Transmission** | Not enough data | 9.3 (15 reviews) | Not enough data | 
| **Data Normalization** | Not enough data | 9.3 (15 reviews) | Not enough data | 

#### Data as a Service

| Feature | Adjust | Google Analytics | AppsFlyer | 
|---|---|---|---|
| **Market Data Acquisition** | Not enough data | 9.3 (15 reviews) | Not enough data | 
| **Industry Data Acquisition** | Not enough data | 9.1 (15 reviews) | Not enough data | 
| **Source Data Acquisition** | Not enough data | 9.5 (14 reviews) | Not enough data | 
| **Targeted Data Acquisition** | Not enough data | 9.2 (14 reviews) | Not enough data | 

#### Management

| Feature | Adjust | Google Analytics | AppsFlyer | 
|---|---|---|---|
| **Source and Destination Selection** | Not enough data | 9.3 (14 reviews) | Not enough data | 
| **Solution Integration** | Not enough data | 9.3 (14 reviews) | Not enough data | 
| **Reporting and Visualization** | Not enough data | 8.9 (14 reviews) | Not enough data | 
| **Data Governance** | Not enough data | 9.2 (14 reviews) | Not enough data | 

### Data Clean Room

| Product | Score | Reviews |
|---|---|---|
| **Adjust** | N/A | N/A |
| **Google Analytics** | N/A | N/A |
| **AppsFlyer** | 8.9/10 | 19 |

#### Centralized computation

| Feature | Adjust | Google Analytics | AppsFlyer | 
|---|---|---|---|
| **Centralized Computation** | Not enough data | Not enough data | 8.8 (18 reviews) | 

#### Localized computation

| Feature | Adjust | Google Analytics | AppsFlyer | 
|---|---|---|---|
| **Localized computation** | Not enough data | Not enough data | 9.0 (18 reviews) | 

### Content Analytics

| Product | Score | Reviews |
|---|---|---|
| **Adjust** | N/A | N/A |
| **Google Analytics** | 8.4/10 | 1732 |
| **AppsFlyer** | N/A | N/A |

#### Tools

| Feature | Adjust | Google Analytics | AppsFlyer | 
|---|---|---|---|
| **Contact Collection** | Not enough data | 8.3 (1120 reviews) | Not enough data | 
| **Audience Insights** | Not enough data | 8.9 (1496 reviews) | Not enough data | 
| **Social Sharing** | Not enough data | 8.3 (1253 reviews) | Not enough data | 

#### Metrics

| Feature | Adjust | Google Analytics | AppsFlyer | 
|---|---|---|---|
| **Entry and Exit Pages** | Not enough data | 8.9 (1463 reviews) | Not enough data | 
| **Sessions** | Not enough data | 8.9 (1502 reviews) | Not enough data | 
| **Engagement** | Not enough data | 8.9 (1499 reviews) | Not enough data | 
| **Return** | Not enough data | 8.7 (1414 reviews) | Not enough data | 
| **Conversions** | Not enough data | 8.7 (1430 reviews) | Not enough data | 
| **Search Rank** | Not enough data | 8.4 (1365 reviews) | Not enough data | 

#### Agentic AI - Content Analytics

| Feature | Adjust | Google Analytics | AppsFlyer | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.6 (39 reviews) | Not enough data | 
| **Cross-system Integration** | Not enough data | 8.2 (39 reviews) | Not enough data | 
| **Adaptive Learning** | Not enough data | 7.7 (39 reviews) | Not enough data | 
| **Proactive Assistance** | Not enough data | 7.9 (39 reviews) | Not enough data | 
| **Decision Making** | Not enough data | 8.0 (41 reviews) | Not enough data | 

### Mobile Marketing

| Product | Score | Reviews |
|---|---|---|
| **Adjust** | N/A | N/A |
| **Google Analytics** | N/A | N/A |
| **AppsFlyer** | 8.1/10 | 249 |

#### Analysis

| Feature | Adjust | Google Analytics | AppsFlyer | 
|---|---|---|---|
| **Application Attribution** | Not enough data | Not enough data | 9.0 (212 reviews) | 
| **Campaign Analysis** | Not enough data | Not enough data | 8.8 (219 reviews) ✓ Verified | 
| **Uninstall Tracking** | Not enough data | Not enough data | 8.1 (164 reviews) | 
| **Custom Dashboards** | Not enough data | Not enough data | 8.4 (181 reviews) | 

#### Campaigns

| Feature | Adjust | Google Analytics | AppsFlyer | 
|---|---|---|---|
| **Proximity Marketing** | Not enough data | Not enough data | Feature Not Available | 
| **Push Notifications** | Not enough data | Not enough data | 7.7 (118 reviews) | 
| **Bulk SMS** | Not enough data | Not enough data | 7.0 (101 reviews) | 
| **Two-Way Text Messaging** | Not enough data | Not enough data | 7.1 (97 reviews) | 
| **Email Campaigns** | Not enough data | Not enough data | 7.7 (109 reviews) | 
| **Audience Segmentation** | Not enough data | Not enough data | 8.6 (142 reviews) | 

#### Engagement

| Feature | Adjust | Google Analytics | AppsFlyer | 
|---|---|---|---|
| **Coupons and Promotions** | Not enough data | Not enough data | 7.8 (112 reviews) | 

#### Platform

| Feature | Adjust | Google Analytics | AppsFlyer | 
|---|---|---|---|
| **Optimization** | Not enough data | Not enough data | 8.6 (174 reviews) | 
| **Integrations - Mobile Marketing** | Not enough data | Not enough data | 8.7 (185 reviews) ✓ Verified | 
| **Internationalization** | Not enough data | Not enough data | 8.3 (125 reviews) | 

#### Agentic AI - Mobile Marketing

| Feature | Adjust | Google Analytics | AppsFlyer | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 8.0 (10 reviews) | 
| **Multi-step Planning** | Not enough data | Not enough data | 8.3 (9 reviews) | 
| **Cross-system Integration** | Not enough data | Not enough data | 8.0 (10 reviews) | 
| **Adaptive Learning** | Not enough data | Not enough data | 7.8 (10 reviews) | 
| **Proactive Assistance** | Not enough data | Not enough data | 8.2 (11 reviews) | 
| **Decision Making** | Not enough data | Not enough data | 8.3 (11 reviews) | 

### Smart Link

| Product | Score | Reviews |
|---|---|---|
| **Adjust** | N/A | N/A |
| **Google Analytics** | N/A | N/A |
| **AppsFlyer** | 8.9/10 | 12 |

#### Audience Targeting

| Feature | Adjust | Google Analytics | AppsFlyer | 
|---|---|---|---|
| **Geographic Targeting** | Not enough data | Not enough data | 8.7 (10 reviews) | 
| **Device/OS Targeting** | Not enough data | Not enough data | 8.7 (10 reviews) | 
| **Retargeting** | Not enough data | Not enough data | 9.1 (11 reviews) | 

#### Analytics

| Feature | Adjust | Google Analytics | AppsFlyer | 
|---|---|---|---|
| **Digital Analytics** | Not enough data | Not enough data | 9.5 (10 reviews) | 
| **Attribution** | Not enough data | Not enough data | 9.5 (10 reviews) | 
| **Data Sharing and Exporting** | Not enough data | Not enough data | 9.3 (10 reviews) | 

#### Agentic AI - Business Continuity Management

| Feature | Adjust | Google Analytics | AppsFlyer | 
|---|---|---|---|
| **Multi-step Planning** | Not enough data | Not enough data | 8.1 (7 reviews) | 
| **Adaptive Learning** | Not enough data | Not enough data | 8.1 (7 reviews) | 

### Mobile Analytics

| Product | Score | Reviews |
|---|---|---|
| **Adjust** | 8.7/10 | 272 |
| **Google Analytics** | 8.7/10 | 267 |
| **AppsFlyer** | 8.5/10 | 267 |

#### Metrics

| Feature | Adjust | Google Analytics | AppsFlyer | 
|---|---|---|---|
| **Engagement** | 8.7 (218 reviews) | 8.8 (234 reviews) | 8.6 (233 reviews) | 
| **Exit Tracking** | 8.1 (185 reviews) | 8.7 (229 reviews) | 8.4 (222 reviews) | 
| **Retention** | 8.7 (220 reviews) | 8.8 (223 reviews) | 8.5 (230 reviews) | 
| **Return** | 8.6 (190 reviews) | 8.6 (233 reviews) | 8.4 (220 reviews) | 
| **Conversions** | 9.2 (232 reviews) | 8.8 (236 reviews) | 8.8 (249 reviews) | 

### Mobile App Optimization

| Product | Score | Reviews |
|---|---|---|
| **Adjust** | 8.1/10 | 283 |
| **Google Analytics** | N/A | N/A |
| **AppsFlyer** | 8.3/10 | 215 |

#### Variation Testing

| Feature | Adjust | Google Analytics | AppsFlyer | 
|---|---|---|---|
| **A/B Testing** | 7.2 (205 reviews) | Not enough data | 8.0 (129 reviews) | 
| **WYSIWYG Editor** | 6.8 (190 reviews) | Not enough data | 7.5 (109 reviews) | 
| **Conversion Goal** | 8.3 (210 reviews) | Not enough data | Feature Not Available | 
| **Percentage of Traffic** | 7.9 (209 reviews) | Not enough data | 8.4 (136 reviews) | 
| **Confidence Level** | 7.9 (201 reviews) | Not enough data | Feature Not Available | 
| **Multivariant Testing** | 7.4 (193 reviews) | Not enough data | 7.9 (115 reviews) | 

#### Reporting

| Feature | Adjust | Google Analytics | AppsFlyer | 
|---|---|---|---|
| **Segmentation** | 8.7 (215 reviews) | Not enough data | 8.3 (165 reviews) | 
| **Reports and Dashboards** | 9.1 (240 reviews) | Not enough data | 8.5 (192 reviews) | 

#### Personalization

| Feature | Adjust | Google Analytics | AppsFlyer | 
|---|---|---|---|
| **Standard Targeting** | 8.1 (206 reviews) | Not enough data | 8.3 (141 reviews) | 
| **Custom Targeting** | 8.0 (207 reviews) | Not enough data | 8.5 (143 reviews) | 
| **Data Segmentation** | 8.4 (201 reviews) | Not enough data | 8.7 (140 reviews) | 

#### Administration

| Feature | Adjust | Google Analytics | AppsFlyer | 
|---|---|---|---|
| **API / Integrations** | 8.5 (224 reviews) | Not enough data | 8.4 (164 reviews) | 
| **QA Testing** | 8.0 (204 reviews) | Not enough data | 7.9 (133 reviews) | 
| **Performance and Reliability** | 8.7 (230 reviews) | Not enough data | 8.7 (176 reviews) | 
| **User, Role, and Access Management** | 8.9 (218 reviews) | Not enough data | 8.9 (173 reviews) | 

---
## Categories
**Shared Categories (1):** [Mobile App Analytics Tools](https://www.g2.com/categories/mobile-app-analytics)

**Unique to Adjust (4):** [Mobile Attribution Platforms](https://www.g2.com/categories/mobile-attribution), [App Store Optimization Software](https://www.g2.com/categories/app-store-optimization), [Mobile App Optimization Software](https://www.g2.com/categories/mobile-app-optimization), [Click Fraud Software](https://www.g2.com/categories/click-fraud)

**Unique to Google Analytics (3):** [Content Analytics Software](https://www.g2.com/categories/content-analytics), [Digital Analytics Software](https://www.g2.com/categories/digital-analytics), [Data Exchange Platforms](https://www.g2.com/categories/data-exchange-platforms)

**Unique to AppsFlyer (7):** [Data Clean Room Software](https://www.g2.com/categories/data-clean-room), [Mobile Attribution Platforms](https://www.g2.com/categories/mobile-attribution), [Click Fraud Software](https://www.g2.com/categories/click-fraud), [Creative Management Platforms](https://www.g2.com/categories/creative-management-platforms), [Mobile App Optimization Software](https://www.g2.com/categories/mobile-app-optimization), [Mobile Marketing Software](https://www.g2.com/categories/mobile-marketing), [Smart Link Software](https://www.g2.com/categories/smart-link)


---
## Reviewer Demographics

### By Company Size

| Segment | Adjust | Google Analytics | AppsFlyer | 
|---|---|---|---|
| **Small-Business** | 38.9% | 59.9% | 27.9% | 
| **Mid-Market** | 48.4% | 28.3% | 43.1% | 
| **Enterprise** | 12.7% | 11.7% | 29.0% | 

### By Industry

#### Adjust

- **Marketing and Advertising:** 23.3%
- **Computer Games:** 20.4%
- **Entertainment:** 7.7%
- **Financial Services:** 7.5%
- **Information Technology and Services:** 5.1%
- **Computer Software:** 3.4%
- **Retail:** 3.2%
- **Banking:** 3.0%
- **Internet:** 2.2%
- **Airlines/Aviation:** 1.9%
- **Other:** 22.2%

#### Google Analytics

- **Marketing and Advertising:** 21.4%
- **Information Technology and Services:** 7.9%
- **Computer Software:** 6.7%
- **Internet:** 4.4%
- **Retail:** 2.8%
- **Education Management:** 2.4%
- **Higher Education:** 2.2%
- **Health, Wellness and Fitness:** 2.0%
- **Financial Services:** 2.0%
- **Non-Profit Organization Management:** 1.9%
- **Other:** 46.4%

#### AppsFlyer

- **Marketing and Advertising:** 16.1%
- **Financial Services:** 16.0%
- **Retail:** 6.7%
- **Information Technology and Services:** 4.9%
- **Computer Games:** 4.1%
- **Entertainment:** 3.7%
- **Food & Beverages:** 3.6%
- **Computer Software:** 3.3%
- **Banking:** 3.0%
- **Health, Wellness and Fitness:** 2.7%
- **Other:** 35.9%

---
## Alternatives

### Alternatives to Adjust

- [Kochava](https://www.g2.com/products/kochava/reviews) — 4.1/5 stars (136 reviews)
- [Singular](https://www.g2.com/products/singular/reviews) — 4.5/5 stars (510 reviews)
- [Branch](https://www.g2.com/products/branch/reviews) — 4.4/5 stars (454 reviews)
- [CleverTap](https://www.g2.com/products/clevertap/reviews) — 4.6/5 stars (654 reviews)
- [Amplitude Analytics](https://www.g2.com/products/amplitude-analytics/reviews) — 4.5/5 stars (2913 reviews)
- [Mixpanel](https://www.g2.com/products/mixpanel/reviews) — 4.5/5 stars (1364 reviews)
- [Airbridge](https://www.g2.com/products/airbridge/reviews) — 4.7/5 stars (29 reviews)
- [MoEngage](https://www.g2.com/products/moengage/reviews) — 4.5/5 stars (524 reviews)
- [Smartlook](https://www.g2.com/products/smartlook/reviews) — 4.6/5 stars (874 reviews)
- [Heap](https://www.g2.com/products/heap/reviews) — 4.4/5 stars (1097 reviews)

### Alternatives to Google Analytics

- [Chartbeat](https://www.g2.com/products/chartbeat/reviews) — 4.4/5 stars (69 reviews)
- [Semrush](https://www.g2.com/products/semrush/reviews) — 4.5/5 stars (3815 reviews)
- [Amplitude Analytics](https://www.g2.com/products/amplitude-analytics/reviews) — 4.5/5 stars (2913 reviews)
- [Pendo](https://www.g2.com/products/pendo-io-pendo/reviews) — 4.4/5 stars (1790 reviews)
- [Mixpanel](https://www.g2.com/products/mixpanel/reviews) — 4.5/5 stars (1364 reviews)
- [Adobe Analytics](https://www.g2.com/products/adobe-analytics/reviews) — 4.2/5 stars (1217 reviews)
- [Heap](https://www.g2.com/products/heap/reviews) — 4.4/5 stars (1097 reviews)
- [Fullstory](https://www.g2.com/products/fullstory/reviews) — 4.5/5 stars (1049 reviews)
- [Smartlook](https://www.g2.com/products/smartlook/reviews) — 4.6/5 stars (874 reviews)
- [Glassbox](https://www.g2.com/products/glassbox/reviews) — 4.9/5 stars (809 reviews)

### Alternatives to AppsFlyer

- [Singular](https://www.g2.com/products/singular/reviews) — 4.5/5 stars (510 reviews)
- [Kochava](https://www.g2.com/products/kochava/reviews) — 4.1/5 stars (136 reviews)
- [CleverTap](https://www.g2.com/products/clevertap/reviews) — 4.6/5 stars (654 reviews)
- [Branch](https://www.g2.com/products/branch/reviews) — 4.4/5 stars (454 reviews)
- [MoEngage](https://www.g2.com/products/moengage/reviews) — 4.5/5 stars (524 reviews)
- [Amplitude Analytics](https://www.g2.com/products/amplitude-analytics/reviews) — 4.5/5 stars (2913 reviews)
- [Mixpanel](https://www.g2.com/products/mixpanel/reviews) — 4.5/5 stars (1364 reviews)
- [Insider One](https://www.g2.com/products/insider-one/reviews) — 4.8/5 stars (1358 reviews)
- [Google Analytics 360](https://www.g2.com/products/google-analytics-360/reviews) — 4.4/5 stars (598 reviews)
- [Braze](https://www.g2.com/products/braze/reviews) — 4.5/5 stars (1682 reviews)

---
## Top Discussions

### Adjust

- Title: [How does adjust work?](https://www.g2.com/discussions/how-does-adjust-work) — 1 comment
  > **Top comment:** "Adjust is an analytics platform that helps marketers their mobile apps with solutions for measuring and optimizing campaigns and protecting user data. "
- Title: [What is adjust tool?](https://www.g2.com/discussions/what-is-adjust-tool) — 1 comment
  > **Top comment:** "Adjust is a Mobile Measurement Partner used for attribution of installs/Engagements on your mobile application"

### Google Analytics

- Title: [How are marketers using Google Analytics to drive strategic decisions and optimize online presence?](https://www.g2.com/discussions/how-are-marketers-using-google-analytics-to-drive-strategic-decisions-and-optimize-online-presence) — 7 comments, 1 upvote
  > **Top comment:** "We use it as a guide when establishing publication strategies, to segment the audience and customers, with Google Analytics, we can establish publication and..."
- Title: [What is Google Analytics used for?](https://www.g2.com/discussions/what-is-google-analytics-used-for) — 6 comments, 1 upvote
  > **Top comment:** "website traffic tracking"
- Title: [How would you compare google analytics with something else](https://www.g2.com/discussions/33001-how-would-you-compare-google-analytics-with-something-else) — 4 comments, 1 upvote
  > **Top comment:** "There are other alternatives out there but they are more difficult to use and not free.  Adobe has a analytics but bang for the buck GA is pretty solid...."
- Title: [How do I link it to my SPSS journal](https://www.g2.com/discussions/13692-how-do-i-link-it-to-my-spss-journal) — 4 comments, 2 upvotes
  > **Top comment:** "This may not be the answer you want, however its the best i have with my limited experience of spss. But you can import data via a spreadsheet (XLS/CSV - the..."
- Title: [Sessions by page or path in Google Analytics](https://www.g2.com/discussions/10296-sessions-by-page-or-path-in-google-analytics) — 4 comments, 3 upvotes
  > **Top comment:** "I go to Behavior > Site Content > App Pages. Then you can use the search to get just the page or path you're looking for."

### AppsFlyer

- Title: [How much does AppsFlyer cost?](https://www.g2.com/discussions/how-much-does-appsflyer-cost) — 2 comments
  > **Top comment:** "It's free."
- Title: [What is AppsFlyer used for?](https://www.g2.com/discussions/what-is-appsflyer-used-for) — 2 comments, 1 upvote
  > **Top comment:** "Nothing, Complete useless."
- Title: [What is Mobile Attribution?](https://www.g2.com/discussions/mobile-attribution) — 2 comments, 2 upvotes
  > **Top comment:** "Mobile Attribution allows marketers to attribute every app install to a marketing campaign and media source, giving the marketer the data needed to make..."
- Title: [What is the best way to download raw data for multiple media sources?](https://www.g2.com/discussions/29774-what-is-the-best-way-to-download-raw-data-for-multiple-media-sources) — 1 comment, 1 upvote
  > **Top comment:** "Great question Husain, we are working on the next version of the export page and we will include multiple selection for media source.

If you have more..."
- Title: [How does AppsFlyer attribute exactly? Is it Data Driven? Time Decay?](https://www.g2.com/discussions/29765-how-does-appsflyer-attribute-exactly-is-it-data-driven-time-decay) — 1 comment, 1 upvote
  > **Top comment:** "Hi Gaston,

Great question, there are many reasons for discrepancies, here are a few related articles:..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/adjust-vs-google-analytics-vs-appsflyer)