# Adjust vs Google Analytics Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Google Analytics excels in providing comprehensive data across multiple platforms, making it a favorite for users who appreciate its ability to monitor performance and track visitor behavior effectively. Users highlight its seamless integration with Google Ads, which enhances their understanding of customer acquisition.
- **Users say** Adjust stands out for its user-friendly interface and straightforward attribution capabilities. Reviewers appreciate how it clarifies the source of app installs, allowing them to identify which campaigns and creatives drive real paying users, which is particularly beneficial for businesses focused on optimizing marketing spend.
- **According to verified reviews** , Google Analytics has a slight edge in overall user satisfaction, reflected in its higher G2 Score. Users value its extensive data collection capabilities, noting that it provides insights into visitor demographics and behavior, which are crucial for informed decision-making.
- **Reviewers mention** that Adjust's quality of support is exceptional, with many praising the responsiveness and helpfulness of the support team. This level of service is particularly important for users who rely on accurate data for financial decisions, as it ensures they can resolve issues quickly and efficiently.
- **G2 reviewers highlight** that while Google Analytics is favored by small businesses, Adjust is more popular among mid-market companies. This distinction suggests that Adjust may offer features and support that cater better to the needs of larger organizations, particularly in terms of detailed attribution and user behavior analysis.
- **Users report** that Google Analytics can sometimes feel overwhelming due to the sheer volume of data it provides, which may lead to challenges in navigating and extracting actionable insights. In contrast, Adjust's streamlined approach is appreciated by those who prefer a more focused and less complex analytics experience.



| | Adjust | Google Analytics | 
|---|---|---|
| **Star Rating** | 4.7 out of 5 | 4.5 out of 5 | 
| **Total Reviews** | 713 | 6,834 | 
| **Largest Market Segment** | Mid-Market (48.4% of reviews) | Small-Business (59.9% of reviews) | 
| **Entry Level Price** | Free 1500 Attributions Per Month | No pricing available | 

---
## Top Pros & Cons

### Adjust

Pros:
- Ease of Use (146 reviews)
- Customer Support (111 reviews)

Cons:
- Slow Loading (41 reviews)
- Complexity (38 reviews)

### Google Analytics

Pros:
- Insights (200 reviews)
- Analytics (160 reviews)

Cons:
- Learning Curve (99 reviews)
- Complexity (69 reviews)

---
## Ratings Comparison
| Rating | Adjust | Google Analytics | 
|---|---|---|
  | **Meets Requirements** | 8.9 (552 reviews) | 9.0 (5676 reviews) | 
  | **Ease of Use** | 8.9 (585 reviews) | 7.8 (5714 reviews) | 
  | **Ease of Setup** | 8.8 (533 reviews) | 8.0 (2921 reviews) | 
  | **Ease of Admin** | 8.8 (252 reviews) | 8.3 (2631 reviews) | 
  | **Quality of Support** | 9.1 (545 reviews) | 7.5 (4730 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.1 (255 reviews) | 8.3 (2409 reviews) | 
  | **Product Direction (% positive)** | 9.0 (496 reviews) | 8.5 (5534 reviews) | 

---
## Pricing

### Adjust

#### Entry-Level Pricing

Plan: Base

Price: Free 1500 Attributions Per Month

Description: For growing, independent developers. Get started for free with email support and up to 1,500 monthly attributions.

Key Features:
- Click and impression-based attribution and reattribution
- Unlimited organic installs, impressions, and clicks
- Comprehensive iOS 14.5+ measurement solutions

[Browse all 3 editions](https://www.g2.com/products/adjust/pricing)

#### Free Trial

Yes

### Google Analytics

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

---
## Features Comparison By Category

### Digital Analytics

| Product | Score | Reviews |
|---|---|---|
| **Adjust** | N/A | N/A |
| **Google Analytics** | 8.4/10 | 4719 |

#### Metrics

| Feature | Adjust | Google Analytics | 
|---|---|---|
| **Sessions - Digital Analytics** | Not enough data | 9.0 (4104 reviews) | 
| **Engagement** | Not enough data | 8.8 (4051 reviews) | 
| **Entry and Exit Pages** | Not enough data | 8.7 (3960 reviews) | 
| **Standard Event Tracking** | Not enough data | 8.6 (3637 reviews) | 
| **Custom Event Tracking** | Not enough data | 8.4 (3414 reviews) | 
| **Retention** | Not enough data | 8.4 (3604 reviews) | 
| **Return** | Not enough data | 8.5 (3647 reviews) | 
| **Conversions** | Not enough data | 8.6 (3764 reviews) | 
| **Funnels** | Not enough data | 8.2 (3326 reviews) | 

#### Reporting

| Feature | Adjust | Google Analytics | 
|---|---|---|
| **Real-Time Reporting** | Not enough data | Feature Not Available | 
| **Trending** | Not enough data | 8.5 (3561 reviews) | 
| **Retroactive Reporting** | Not enough data | 8.2 (3262 reviews) | 
| **Segmentation** | Not enough data | 8.4 (3521 reviews) | 
| **Mobile Reporting** | Not enough data | 8.5 (3435 reviews) | 
| **Unification Across Devices** | Not enough data | 8.3 (3112 reviews) | 
| **Custom Reports and Dashboards** | Not enough data | 8.5 (3716 reviews) | 

#### Other

| Feature | Adjust | Google Analytics | 
|---|---|---|
| **User Data** | Not enough data | 8.5 (3725 reviews) | 
| **Site Search Reporting** | Not enough data | 8.5 (3496 reviews) | 
| **Load Time Monitoring** | Not enough data | 8.3 (3285 reviews) | 
| **Campaign Tracking** | Not enough data | 8.7 (3504 reviews) | 
| **E-Commerce** | Not enough data | 8.5 (2704 reviews) | 
| **Promotional Messages** | Not enough data | 8.0 (2420 reviews) | 
| **Administration Alerts** | Not enough data | 8.2 (2799 reviews) | 

#### Agentic AI - Digital Analytics

| Feature | Adjust | Google Analytics | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.8 (83 reviews) | 
| **Cross-system Integration** | Not enough data | 8.1 (88 reviews) | 
| **Proactive Assistance** | Not enough data | 7.8 (89 reviews) | 
| **Decision Making** | Not enough data | 8.4 (94 reviews) | 

#### Administration

| Feature | Adjust | Google Analytics | 
|---|---|---|
| **API / Integrations** | Not enough data | 8.5 (2672 reviews) | 
| **QA Testing** | Not enough data | 8.2 (2333 reviews) | 
| **Performance and Reliability** | Not enough data | 8.9 (3483 reviews) | 
| **User, Role, and Access Management** | Not enough data | 8.9 (3567 reviews) | 

### Content Marketing

| Product | Score | Reviews |
|---|---|---|
| **Adjust** | N/A | N/A |
| **Google Analytics** | N/A | N/A |

#### Content Creation

| Feature | Adjust | Google Analytics | 
|---|---|---|
| **Content Creation Tools** | Not enough data | Not enough data | 
| **Content Curation** | Not enough data | Not enough data | 
| **Buyer Personas** | Not enough data | Not enough data | 
| **Content Management** | Not enough data | Not enough data | 

#### Optimization

| Feature | Adjust | Google Analytics | 
|---|---|---|
| **SEO** | Not enough data | Not enough data | 
| **A/B Testing** | Not enough data | Not enough data | 
| **Dashboards & Reporting** | Not enough data | Not enough data | 
| **Audience Targeting** | Not enough data | Not enough data | 
| **ROI Reporting** | Not enough data | Not enough data | 

#### Logistics

| Feature | Adjust | Google Analytics | 
|---|---|---|
| **Customizable Templated Workflows** | Not enough data | Not enough data | 
| **Internal Communication** | Not enough data | Not enough data | 
| **Version Control** | Not enough data | Not enough data | 
| **Editing and Approval Tools** | Not enough data | Not enough data | 
| **Distribution Features** | Not enough data | Not enough data | 
| **Integrations & APIs** | Not enough data | Not enough data | 
| **User, Role, and Access Management** | Not enough data | Not enough data | 

### Mobile App Analytics

| Product | Score | Reviews |
|---|---|---|
| **Adjust** | 8.5/10 | 318 |
| **Google Analytics** | 8.8/10 | 1365 |

#### User Identification

| Feature | Adjust | Google Analytics | 
|---|---|---|
| **Demographics** | 7.8 (182 reviews) | 8.9 (1176 reviews) | 
| **User Segmentation** | 8.1 (188 reviews) | 8.8 (1132 reviews) | 
| **Geolocation** | 8.3 (187 reviews) | 9.1 (1148 reviews) | 

#### Tracking & Reporting

| Feature | Adjust | Google Analytics | 
|---|---|---|
| **Custom Event Tracking** | 9.0 (221 reviews) | 8.6 (1017 reviews) | 
| **Real-Time Insights** | 8.4 (219 reviews) | 8.9 (1163 reviews) | 
| **Attribution** | 9.1 (240 reviews) | 8.5 (1067 reviews) | 
| **Dashboard** | 9.0 (258 reviews) | 8.9 (1177 reviews) | 
| **User Path Tracking** | 8.1 (190 reviews) | 8.7 (1121 reviews) | 
| **User Activity History** | 8.2 (185 reviews) | 8.6 (1094 reviews) | 

#### Metrics

| Feature | Adjust | Google Analytics | 
|---|---|---|
| **Engagement** | 8.7 (218 reviews) | 8.8 (234 reviews) | 
| **Exit Tracking** | 8.1 (185 reviews) | 8.7 (229 reviews) | 
| **Retention** | 8.7 (220 reviews) | 8.8 (223 reviews) | 
| **Return** | 8.6 (190 reviews) | 8.6 (233 reviews) | 
| **Conversions** | 9.2 (232 reviews) | 8.8 (236 reviews) | 

### App Store Optimization

| Product | Score | Reviews |
|---|---|---|
| **Adjust** | 8.3/10 | 50 |
| **Google Analytics** | N/A | N/A |

#### Optimization

| Feature | Adjust | Google Analytics | 
|---|---|---|
| **Icon Testing** | 8.0 (39 reviews) | Not enough data | 
| **Screenshot Testing** | 7.8 (39 reviews) | Not enough data | 
| **App Store Page Design & Preview** | 8.2 (39 reviews) | Not enough data | 
| **Keyword Tools** | 8.2 (38 reviews) | Not enough data | 
| **Reviews & Ratings** | 8.4 (38 reviews) | Not enough data | 
| **Keyword Localization** | 8.0 (38 reviews) | Not enough data | 
| **Conversion Rate Benchmarks** | 8.2 (39 reviews) | Not enough data | 

#### Reporting & Alerts

| Feature | Adjust | Google Analytics | 
|---|---|---|
| **Reports and Dashboards** | 8.5 (41 reviews) | Not enough data | 
| **Traffic Source Reporting** | 8.6 (42 reviews) | Not enough data | 
| **Featured App Alerts** | 8.2 (36 reviews) | Not enough data | 
| **Alert Delivery** | 8.3 (36 reviews) | Not enough data | 

#### Competition Monitoring

| Feature | Adjust | Google Analytics | 
|---|---|---|
| **Timeline** | 8.0 (35 reviews) | Not enough data | 
| **Store Performance** | 8.1 (36 reviews) | Not enough data | 
| **Financial Analysis** | 8.1 (37 reviews) | Not enough data | 
| **Category Ranking** | 8.4 (36 reviews) | Not enough data | 

#### Platform Additional Functionality

| Feature | Adjust | Google Analytics | 
|---|---|---|
| **Integrations** | 8.6 (38 reviews) | Not enough data | 
| **Organic Keyword Protection** | 8.1 (35 reviews) | Not enough data | 
| **App Suggestions** | 8.2 (36 reviews) | Not enough data | 

#### Agentic AI - App Store Optimization

| Feature | Adjust | Google Analytics | 
|---|---|---|
| **Autonomous Task Execution** | 8.3 (26 reviews) | Not enough data | 
| **Cross-system Integration** | 8.4 (26 reviews) | Not enough data | 
| **Adaptive Learning** | 8.7 (26 reviews) | Not enough data | 
| **Proactive Assistance** | 8.6 (26 reviews) | Not enough data | 
| **Decision Making** | 8.8 (27 reviews) | Not enough data | 

### Click Fraud

| Product | Score | Reviews |
|---|---|---|
| **Adjust** | 7.3/10 | 100 |
| **Google Analytics** | N/A | N/A |

#### Trading

| Feature | Adjust | Google Analytics | 
|---|---|---|
| **Keyword Tracking** | 7.3 (74 reviews) | Not enough data | 
| **Refund Management** | 6.8 (73 reviews) | Not enough data | 
| **Integrations** | 8.8 (84 reviews) | Not enough data | 

#### Threat Detection

| Feature | Adjust | Google Analytics | 
|---|---|---|
| **Account Alerts** | 7.5 (72 reviews) | Not enough data | 
| **Threat Detection** | 8.0 (80 reviews) | Not enough data | 
| **IP Address Monitoring** | 8.0 (74 reviews) | Not enough data | 
| **Rules** | 7.9 (74 reviews) | Not enough data | 

#### Blocking

| Feature | Adjust | Google Analytics | 
|---|---|---|
| **Manual IP Blocking** | 7.4 (74 reviews) | Not enough data | 
| **Automated IP Blocking** | 8.0 (76 reviews) | Not enough data | 
| **Cross-Campaign Blocking** | 7.3 (69 reviews) | Not enough data | 

#### Agentic AI - Click Fraud

| Feature | Adjust | Google Analytics | 
|---|---|---|
| **Autonomous Task Execution** | 6.7 (57 reviews) | Not enough data | 
| **Cross-system Integration** | 6.6 (58 reviews) | Not enough data | 
| **Adaptive Learning** | 6.4 (58 reviews) | Not enough data | 
| **Proactive Assistance** | 6.4 (58 reviews) | Not enough data | 
| **Decision Making** | 7.0 (62 reviews) | Not enough data | 

### Mobile Attribution

| Product | Score | Reviews |
|---|---|---|
| **Adjust** | 8.0/10 | 426 |
| **Google Analytics** | N/A | N/A |

#### Platform Basics

| Feature | Adjust | Google Analytics | 
|---|---|---|
| **Attribution Windows** | 8.9 (208 reviews) | Not enough data | 
| **Retargeting Attribution** | 8.7 (204 reviews) | Not enough data | 
| **Validation Rules** | 8.4 (179 reviews) | Not enough data | 
| **Cross-platform attribution** | 8.4 (198 reviews) | Not enough data | 
| **Fraud Detection** | 8.6 (244 reviews) | Not enough data | 
| **Post-Fraud Attribution** | 8.0 (174 reviews) | Not enough data | 

#### Platform Data

| Feature | Adjust | Google Analytics | 
|---|---|---|
| **Uninstall Metrics** | 8.0 (184 reviews) | Not enough data | 
| **Retention Metrics** | 8.7 (205 reviews) | Not enough data | 
| **Analytics Dashboard** | 9.0 (366 reviews) | Not enough data | 
| **Cross-channel insights** | 8.7 (261 reviews) | Not enough data | 
| **Custom Dashboards** | 8.5 (227 reviews) | Not enough data | 
| **Data Segmentation** | 8.4 (212 reviews) | Not enough data | 

#### Agentic AI - Value Selling Tools

| Feature | Adjust | Google Analytics | 
|---|---|---|
| **Autonomous Task Execution** | 6.5 (128 reviews) | Not enough data | 
| **Cross-system Integration** | 7.7 (168 reviews) | Not enough data | 
| **Adaptive Learning** | 6.9 (127 reviews) | Not enough data | 
| **Natural Language Interaction** | 6.8 (125 reviews) | Not enough data | 
| **Proactive Assistance** | 7.0 (127 reviews) | Not enough data | 
| **Decision Making** | 7.3 (135 reviews) | Not enough data | 

### Data Exchange Platforms

| Product | Score | Reviews |
|---|---|---|
| **Adjust** | N/A | N/A |
| **Google Analytics** | 9.2/10 | 17 |

#### Exchange Functions

| Feature | Adjust | Google Analytics | 
|---|---|---|
| **Data Transmission** | Not enough data | 9.3 (15 reviews) | 
| **Data Normalization** | Not enough data | 9.3 (15 reviews) | 

#### Data as a Service

| Feature | Adjust | Google Analytics | 
|---|---|---|
| **Market Data Acquisition** | Not enough data | 9.3 (15 reviews) | 
| **Industry Data Acquisition** | Not enough data | 9.1 (15 reviews) | 
| **Source Data Acquisition** | Not enough data | 9.5 (14 reviews) | 
| **Targeted Data Acquisition** | Not enough data | 9.2 (14 reviews) | 

#### Management

| Feature | Adjust | Google Analytics | 
|---|---|---|
| **Source and Destination Selection** | Not enough data | 9.3 (14 reviews) | 
| **Solution Integration** | Not enough data | 9.3 (14 reviews) | 
| **Reporting and Visualization** | Not enough data | 8.9 (14 reviews) | 
| **Data Governance** | Not enough data | 9.2 (14 reviews) | 

### Content Analytics

| Product | Score | Reviews |
|---|---|---|
| **Adjust** | N/A | N/A |
| **Google Analytics** | 8.4/10 | 1732 |

#### Tools

| Feature | Adjust | Google Analytics | 
|---|---|---|
| **Contact Collection** | Not enough data | 8.3 (1120 reviews) | 
| **Audience Insights** | Not enough data | 8.9 (1496 reviews) | 
| **Social Sharing** | Not enough data | 8.3 (1253 reviews) | 

#### Metrics

| Feature | Adjust | Google Analytics | 
|---|---|---|
| **Entry and Exit Pages** | Not enough data | 8.9 (1463 reviews) | 
| **Sessions** | Not enough data | 8.9 (1502 reviews) | 
| **Engagement** | Not enough data | 8.9 (1499 reviews) | 
| **Return** | Not enough data | 8.7 (1414 reviews) | 
| **Conversions** | Not enough data | 8.7 (1430 reviews) | 
| **Search Rank** | Not enough data | 8.4 (1365 reviews) | 

#### Agentic AI - Content Analytics

| Feature | Adjust | Google Analytics | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.6 (39 reviews) | 
| **Cross-system Integration** | Not enough data | 8.2 (39 reviews) | 
| **Adaptive Learning** | Not enough data | 7.7 (39 reviews) | 
| **Proactive Assistance** | Not enough data | 7.9 (39 reviews) | 
| **Decision Making** | Not enough data | 8.0 (41 reviews) | 

### Mobile Analytics

| Product | Score | Reviews |
|---|---|---|
| **Adjust** | 8.7/10 | 272 |
| **Google Analytics** | 8.7/10 | 267 |

#### Metrics

| Feature | Adjust | Google Analytics | 
|---|---|---|
| **Engagement** | 8.7 (218 reviews) | 8.8 (234 reviews) | 
| **Exit Tracking** | 8.1 (185 reviews) | 8.7 (229 reviews) | 
| **Retention** | 8.7 (220 reviews) | 8.8 (223 reviews) | 
| **Return** | 8.6 (190 reviews) | 8.6 (233 reviews) | 
| **Conversions** | 9.2 (232 reviews) | 8.8 (236 reviews) | 

### Mobile App Optimization

| Product | Score | Reviews |
|---|---|---|
| **Adjust** | 8.1/10 | 283 |
| **Google Analytics** | N/A | N/A |

#### Variation Testing

| Feature | Adjust | Google Analytics | 
|---|---|---|
| **A/B Testing** | 7.2 (205 reviews) | Not enough data | 
| **WYSIWYG Editor** | 6.8 (190 reviews) | Not enough data | 
| **Conversion Goal** | 8.3 (210 reviews) | Not enough data | 
| **Percentage of Traffic** | 7.9 (209 reviews) | Not enough data | 
| **Confidence Level** | 7.9 (201 reviews) | Not enough data | 
| **Multivariant Testing** | 7.4 (193 reviews) | Not enough data | 

#### Reporting

| Feature | Adjust | Google Analytics | 
|---|---|---|
| **Segmentation** | 8.7 (215 reviews) | Not enough data | 
| **Reports and Dashboards** | 9.1 (240 reviews) | Not enough data | 

#### Personalization

| Feature | Adjust | Google Analytics | 
|---|---|---|
| **Standard Targeting** | 8.1 (206 reviews) | Not enough data | 
| **Custom Targeting** | 8.0 (207 reviews) | Not enough data | 
| **Data Segmentation** | 8.4 (201 reviews) | Not enough data | 

#### Administration

| Feature | Adjust | Google Analytics | 
|---|---|---|
| **API / Integrations** | 8.5 (224 reviews) | Not enough data | 
| **QA Testing** | 8.0 (204 reviews) | Not enough data | 
| **Performance and Reliability** | 8.7 (230 reviews) | Not enough data | 
| **User, Role, and Access Management** | 8.9 (218 reviews) | Not enough data | 

---
## Categories
**Shared Categories (1):** [Mobile App Analytics Tools](https://www.g2.com/categories/mobile-app-analytics)

**Unique to Adjust (4):** [Mobile Attribution Platforms](https://www.g2.com/categories/mobile-attribution), [App Store Optimization Software](https://www.g2.com/categories/app-store-optimization), [Mobile App Optimization Software](https://www.g2.com/categories/mobile-app-optimization), [Click Fraud Software](https://www.g2.com/categories/click-fraud)

**Unique to Google Analytics (3):** [Content Analytics Software](https://www.g2.com/categories/content-analytics), [Digital Analytics Software](https://www.g2.com/categories/digital-analytics), [Data Exchange Platforms](https://www.g2.com/categories/data-exchange-platforms)


---
## Reviewer Demographics

### By Company Size

| Segment | Adjust | Google Analytics | 
|---|---|---|
| **Small-Business** | 38.9% | 59.9% | 
| **Mid-Market** | 48.4% | 28.3% | 
| **Enterprise** | 12.7% | 11.7% | 

### By Industry

#### Adjust

- **Marketing and Advertising:** 23.3%
- **Computer Games:** 20.4%
- **Entertainment:** 7.7%
- **Financial Services:** 7.5%
- **Information Technology and Services:** 5.1%
- **Computer Software:** 3.4%
- **Retail:** 3.2%
- **Banking:** 3.0%
- **Internet:** 2.2%
- **Airlines/Aviation:** 1.9%
- **Other:** 22.2%

#### Google Analytics

- **Marketing and Advertising:** 21.4%
- **Information Technology and Services:** 7.9%
- **Computer Software:** 6.7%
- **Internet:** 4.4%
- **Retail:** 2.8%
- **Education Management:** 2.4%
- **Higher Education:** 2.2%
- **Health, Wellness and Fitness:** 2.0%
- **Financial Services:** 2.0%
- **Non-Profit Organization Management:** 1.9%
- **Other:** 46.4%

---
## Alternatives

### Alternatives to Adjust

- [Kochava](https://www.g2.com/products/kochava/reviews) — 4.1/5 stars (136 reviews)
- [AppsFlyer](https://www.g2.com/products/appsflyer/reviews) — 4.5/5 stars (739 reviews)
- [Singular](https://www.g2.com/products/singular/reviews) — 4.5/5 stars (510 reviews)
- [Branch](https://www.g2.com/products/branch/reviews) — 4.4/5 stars (454 reviews)
- [CleverTap](https://www.g2.com/products/clevertap/reviews) — 4.6/5 stars (654 reviews)
- [Amplitude Analytics](https://www.g2.com/products/amplitude-analytics/reviews) — 4.5/5 stars (2913 reviews)
- [Mixpanel](https://www.g2.com/products/mixpanel/reviews) — 4.5/5 stars (1364 reviews)
- [Airbridge](https://www.g2.com/products/airbridge/reviews) — 4.7/5 stars (29 reviews)
- [MoEngage](https://www.g2.com/products/moengage/reviews) — 4.5/5 stars (524 reviews)
- [Smartlook](https://www.g2.com/products/smartlook/reviews) — 4.6/5 stars (874 reviews)

### Alternatives to Google Analytics

- [Chartbeat](https://www.g2.com/products/chartbeat/reviews) — 4.4/5 stars (69 reviews)
- [Semrush](https://www.g2.com/products/semrush/reviews) — 4.5/5 stars (3815 reviews)
- [Amplitude Analytics](https://www.g2.com/products/amplitude-analytics/reviews) — 4.5/5 stars (2913 reviews)
- [Pendo](https://www.g2.com/products/pendo-io-pendo/reviews) — 4.4/5 stars (1790 reviews)
- [Mixpanel](https://www.g2.com/products/mixpanel/reviews) — 4.5/5 stars (1364 reviews)
- [Adobe Analytics](https://www.g2.com/products/adobe-analytics/reviews) — 4.2/5 stars (1217 reviews)
- [Heap](https://www.g2.com/products/heap/reviews) — 4.4/5 stars (1097 reviews)
- [Fullstory](https://www.g2.com/products/fullstory/reviews) — 4.5/5 stars (1049 reviews)
- [Smartlook](https://www.g2.com/products/smartlook/reviews) — 4.6/5 stars (874 reviews)
- [Glassbox](https://www.g2.com/products/glassbox/reviews) — 4.9/5 stars (809 reviews)

---
## Top Discussions

### Adjust

- Title: [How does adjust work?](https://www.g2.com/discussions/how-does-adjust-work) — 1 comment
  > **Top comment:** "Adjust is an analytics platform that helps marketers their mobile apps with solutions for measuring and optimizing campaigns and protecting user data. "
- Title: [What is adjust tool?](https://www.g2.com/discussions/what-is-adjust-tool) — 1 comment
  > **Top comment:** "Adjust is a Mobile Measurement Partner used for attribution of installs/Engagements on your mobile application"

### Google Analytics

- Title: [How are marketers using Google Analytics to drive strategic decisions and optimize online presence?](https://www.g2.com/discussions/how-are-marketers-using-google-analytics-to-drive-strategic-decisions-and-optimize-online-presence) — 7 comments, 1 upvote
  > **Top comment:** "We use it as a guide when establishing publication strategies, to segment the audience and customers, with Google Analytics, we can establish publication and..."
- Title: [What is Google Analytics used for?](https://www.g2.com/discussions/what-is-google-analytics-used-for) — 6 comments, 1 upvote
  > **Top comment:** "website traffic tracking"
- Title: [How would you compare google analytics with something else](https://www.g2.com/discussions/33001-how-would-you-compare-google-analytics-with-something-else) — 4 comments, 1 upvote
  > **Top comment:** "There are other alternatives out there but they are more difficult to use and not free.  Adobe has a analytics but bang for the buck GA is pretty solid...."
- Title: [How do I link it to my SPSS journal](https://www.g2.com/discussions/13692-how-do-i-link-it-to-my-spss-journal) — 4 comments, 2 upvotes
  > **Top comment:** "This may not be the answer you want, however its the best i have with my limited experience of spss. But you can import data via a spreadsheet (XLS/CSV - the..."
- Title: [Sessions by page or path in Google Analytics](https://www.g2.com/discussions/10296-sessions-by-page-or-path-in-google-analytics) — 4 comments, 3 upvotes
  > **Top comment:** "I go to Behavior > Site Content > App Pages. Then you can use the search to get just the page or path you're looking for."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/adjust-vs-google-analytics)