Compare Adjust and AppTweak 
At a Glance
Market Segments
Mid-Market (50.3% of reviews)
Small-Business (41.1% of reviews)
Entry-Level Pricing
Free 1500 Attributions Per Month
Free 25000 Ad Spend Per Month
Adjust
Star Rating
(599)4.6 out of 5
Market Segments
Mid-Market (50.3% of reviews)
Pros & Cons
Entry-Level Pricing
Free 1500 Attributions Per Month
Browse all 3 pricing plansAppTweak
Star Rating
(206)4.6 out of 5
Market Segments
Small-Business (41.1% of reviews)
Pros & Cons
Entry-Level Pricing
Free 25000 Ad Spend Per Month
Free Trial is available
Browse all 5 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Adjust excels in providing reliable and in-depth data, particularly in mobile attribution. Users appreciate its accuracy in tracking user journeys, which helps in making informed budget allocation decisions. One user highlighted the customizable reporting features that allow for detailed analysis of acquisition channels.
- Users say that AppTweak shines in its App Store Optimization (ASO) capabilities, particularly with its Analytics tab. Reviewers find it incredibly useful for measuring performance by source and adapting strategies based on algorithm changes and store promotions, making it a valuable tool for optimizing app visibility.
- According to verified reviews, Adjust's customer support is frequently praised for being responsive and practical. Users have noted that the support team is helpful not just during the setup phase but also when addressing ongoing issues, which enhances the overall user experience.
- Reviewers mention that while AppTweak is strong in ASO, it faces challenges in user segmentation and tracking. Some users feel that its capabilities in these areas are not as robust as those offered by Adjust, which provides a more comprehensive view of user activity and behavior.
- Users highlight that Adjust's attribution features are a standout, with many finding them to be highly accurate. This feature allows businesses to effectively evaluate campaign results and understand user behavior post-installation, which is crucial for optimizing marketing strategies.
- G2 reviewers note that AppTweak's keyword tools are particularly effective, with users appreciating the insights they provide for keyword localization and competition analysis. This functionality helps users identify opportunities to enhance their app's searchability and performance in app stores.
Pricing
Entry-Level Pricing
Adjust
Base
Free
1500 Attributions Per Month
For growing, independent developers. Get started for free with email support and up to 1,500 monthly attributions.
- Click and impression-based attribution and reattribution
- Unlimited organic installs, impressions, and clicks
- Comprehensive iOS 14.5+ measurement solutions
AppTweak
Apple Ads
Free
25000 Ad Spend Per Month
Scale and automate your Apple Ads campaigns for free.
- Ad Agent
- Campaign & Bid Automation Rules
- Smart Bidding
Free Trial
Adjust
Free Trial is available
AppTweak
Free Trial is available
Ratings
Meets Requirements
8.9
455
8.8
163
Ease of Use
8.8
484
8.7
166
Ease of Setup
8.7
433
8.7
115
Ease of Admin
8.7
238
9.1
62
Quality of Support
9.0
448
9.3
160
Has the product been a good partner in doing business?
9.1
241
9.2
59
Product Direction (% positive)
8.9
425
9.5
159
Features by Category
Campaign Management & Optimization
Not enough data
8.6
14
Not enough data
6.7
12
Not enough data
6.1
12
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
6.5
12
Not enough data
6.3
12
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
5.9
11
Analytics & Administration
Not enough data
8.0
9
Not enough data
8.3
10
Not enough data
8.6
12
Platform
Not enough data
6.5
10
Not enough data
6.1
11
Not enough data
6.3
10
Not enough data
8.3
10
Not enough data
7.8
10
Not enough data
7.0
11
Not enough data
5.5
10
Not enough data
5.5
10
User Identification
7.8
181
6.7
31
8.0
183
6.8
31
8.2
181
7.5
31
Tracking & Reporting
8.9
210
6.8
31
8.3
204
8.0
31
9.0
219
7.0
31
8.8
224
8.6
37
8.1
187
6.5
31
8.2
183
6.3
31
Metrics
8.7
207
7.4
35
8.0
183
6.3
33
8.7
205
6.4
34
8.5
179
6.4
34
9.1
210
7.6
37
Optimization
8.0
39
Feature Not Available
7.8
39
Feature Not Available
8.2
39
8.9
116
8.2
38
9.2
134
8.4
38
8.3
104
8.0
38
8.5
107
8.2
39
7.8
104
Reporting & Alerts
8.5
41
8.3
131
8.6
41
7.6
99
8.2
36
7.5
96
8.3
36
7.6
93
Competition Monitoring
8.1
36
8.9
100
8.2
37
8.9
106
8.2
38
6.5
84
8.5
37
9.0
100
Platform Additional Functionality
8.6
39
7.8
85
8.1
36
8.1
87
8.2
37
8.1
90
Agentic AI - App Store Optimization
8.3
27
Not enough data
8.5
27
Not enough data
8.7
27
Not enough data
8.6
27
Not enough data
8.9
28
Not enough data
Trading
7.3
77
Not enough data
6.9
77
Not enough data
8.8
86
Not enough data
Threat Detection
7.6
77
Not enough data
8.1
84
Not enough data
8.1
78
Not enough data
7.9
78
Not enough data
Blocking
7.4
78
Not enough data
8.1
80
Not enough data
7.4
74
Not enough data
Agentic AI - Click Fraud
6.8
62
Not enough data
6.7
62
Not enough data
6.7
62
Not enough data
6.7
62
Not enough data
7.0
64
Not enough data
Platform Basics
8.9
202
Not enough data
8.7
199
Not enough data
8.3
178
Not enough data
8.4
196
Not enough data
8.4
212
Not enough data
7.9
171
Not enough data
Platform Data
8.0
182
Not enough data
8.6
191
Not enough data
8.9
294
Not enough data
8.5
222
Not enough data
8.5
201
Not enough data
8.4
193
Not enough data
Agentic AI - Value Selling Tools
6.6
129
Not enough data
7.4
145
Not enough data
6.9
127
Not enough data
6.8
124
Not enough data
6.9
125
Not enough data
7.1
128
Not enough data
Platform Basics
Not enough data
8.6
33
Not enough data
Feature Not Available
Agentic AI - Competitive Intelligence
Not enough data
Not enough data
Platform Data
Not enough data
7.9
26
Not enough data
8.1
27
Not enough data
Feature Not Available
Platform Content
Not enough data
Feature Not Available
Platform Reporting
Not enough data
7.8
29
Not enough data
7.7
29
Data collection
Not enough data
5.6
13
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Segment Trending
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.3
11
Not enough data
Feature Not Available
Analysis
Not enough data
7.9
11
Not enough data
7.4
11
Not enough data
6.8
12
Platform
Not enough data
8.5
12
Not enough data
8.6
12
Not enough data
Feature Not Available
Not enough data
6.5
11
Not enough data
7.6
12
Not enough data
7.3
11
Agentic AI - Market Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Platform Insights
Not enough data
8.2
13
Not enough data
7.6
12
Not enough data
7.5
12
Not enough data
7.5
12
Not enough data
6.8
12
Not enough data
7.6
13
Not enough data
8.2
12
Agentic AI - Digital Advertising Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Additional Functionality
Not enough data
8.5
12
Not enough data
7.9
11
Platform Basics
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Platform Data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Agentic AI - Operational Risk Management
Not enough data
Feature Not Available
Consumer Intelligence
Not enough data
8.6
6
Not enough data
9.2
6
Not enough data
9.2
6
Reporting
Not enough data
Feature Not Available
Not enough data
7.2
6
Not enough data
8.6
7
Media Monitoring
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
In-House Management
Not enough data
6.2
7
Not enough data
6.7
7
Generative AI
Not enough data
Not enough data
Agentic AI - Online Reputation Management
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Marketing Operations
Not enough data
5.3
12
Not enough data
7.3
15
Not enough data
7.2
13
Not enough data
8.6
14
Not enough data
5.5
13
Not enough data
5.8
11
Campaign Activity
Not enough data
7.2
12
Not enough data
7.9
14
Not enough data
6.7
11
Not enough data
6.7
11
Not enough data
7.6
11
Not enough data
7.6
11
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Metrics
8.7
207
7.4
35
8.0
183
6.3
33
8.7
205
6.4
34
8.5
179
6.4
34
9.1
210
7.6
37
Variation Testing
7.3
210
Not enough data
6.9
198
Not enough data
8.3
214
Not enough data
7.9
216
Not enough data
8.0
209
Not enough data
7.4
201
Not enough data
Reporting
8.7
218
Not enough data
9.1
240
Not enough data
Personalization
8.1
212
Not enough data
8.0
214
Not enough data
8.4
205
Not enough data
Administration
8.6
228
Not enough data
8.0
211
Not enough data
8.7
230
Not enough data
9.0
222
Not enough data
Categories
Categories
Shared Categories
Adjust and AppTweak are categorized as App Store Optimization and Mobile App Analytics
Unique Categories
AppTweak is categorized as Competitive Intelligence, Digital Advertising Intelligence, Paid Search Advertising, Paid Search Intelligence, Marketing Analytics, Market Intelligence, and Online Reputation Management
Reviews
Reviewers' Company Size
Adjust
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
AppTweak
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
23.3%
Computer Games
19.3%
Financial Services
7.8%
Entertainment
7.3%
Information Technology and Services
5.2%
Other
37.1%
Computer Games
14.8%
Marketing and Advertising
13.3%
Financial Services
10.2%
Health, Wellness and Fitness
6.1%
Gambling & Casinos
5.6%
Other
50.0%
Discussions
What is adjust tool?
1 Comment
AS
Adjust is a Mobile Measurement Partner used for attribution of installs/Engagements on your mobile applicationRead more
How does adjust work?
1 Comment
İ
Adjust is an analytics platform that helps marketers their mobile apps with solutions for measuring and optimizing campaigns and protecting user data. Read more
Adjust has no more discussions with answers
What does AppTweak do?
1 Comment
Official Response from AppTweak
AppTweak enables ASO and growth managers to unlock powerful insights to increase their app visibility and downloads.
AppTweak's all-in-one platform...Read more
AppTweak has no more discussions with answers
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