# Adjust, AppMetrica vs Kochava Comparison

| | Adjust | AppMetrica | Kochava | 
|---|---|---|---|
| **Star Rating** | 4.7 out of 5 | 4.5 out of 5 | 4.1 out of 5 | 
| **Total Reviews** | 710 | 46 | 136 | 
| **Largest Market Segment** | Mid-Market (48.5% of reviews) | Small-Business (62.2% of reviews) | Mid-Market (40.0% of reviews) | 
| **Entry Level Price** | Free 1500 Attributions Per Month | Free 100000000 custom events Per Month | Free Trial Per Month | 

---
## Top Pros & Cons

### Adjust

Pros:
- Ease of Use (152 reviews)
- Customer Support (112 reviews)

Cons:
- Complexity (41 reviews)
- Slow Loading (41 reviews)

### AppMetrica

Pros:
- Ease of Use (10 reviews)
- Easy Integrations (9 reviews)

Cons:
- Missing Features (6 reviews)
- Reporting Issues (5 reviews)

### Kochava

Pros:
- Customer Support (21 reviews)
- Ease of Use (15 reviews)

Cons:
- Poor UI (6 reviews)
- Complex Features (5 reviews)

---
## Ratings Comparison
| Rating | Adjust | AppMetrica | Kochava | 
|---|---|---|---|
  | **Meets Requirements** | 8.9 (551 reviews) | 8.7 (42 reviews) | 8.2 (109 reviews) | 
  | **Ease of Use** | 8.9 (584 reviews) | 8.7 (44 reviews) | 7.4 (108 reviews) | 
  | **Ease of Setup** | 8.8 (532 reviews) | 9.3 (37 reviews) | 7.2 (60 reviews) | 
  | **Ease of Admin** | 8.8 (252 reviews) | 8.5 (21 reviews) | 7.7 (47 reviews) | 
  | **Quality of Support** | 9.1 (544 reviews) | 9.0 (38 reviews) | 8.6 (102 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.1 (255 reviews) | 9.2 (21 reviews) | 8.4 (48 reviews) | 
  | **Product Direction (% positive)** | 9.0 (495 reviews) | 8.9 (43 reviews) | 7.6 (104 reviews) | 

---
## Pricing

### Adjust

#### Entry-Level Pricing

Plan: Base

Price: Free 1500 Attributions Per Month

Description: For growing, independent developers. Get started for free with email support and up to 1,500 monthly attributions.

Key Features:
- Click and impression-based attribution and reattribution
- Unlimited organic installs, impressions, and clicks
- Comprehensive iOS 14.5+ measurement solutions

[Browse all 3 editions](https://www.g2.com/products/adjust/pricing)

#### Free Trial

Yes

### AppMetrica

#### Entry-Level Pricing

Plan: Free

Price: Free 100000000 custom events Per Month

Description: Your FREE all-in-one product & marketing app analytics up to 100,000,000 custom events per month (that's a lot!)

Key Features:
- Unlimited basic events for your app product & marketing data
- All standard reports and API access: funnels, cohorts, retention, engagement, user profiles, revenue, user acquisition, crash & error reports and much more
- Tracking of up to 100 million custom events per month

[Browse all 3 editions](https://www.g2.com/products/appmetrica/pricing)

#### Free Trial

Yes

### Kochava

#### Entry-Level Pricing

Plan: MMP Services

Price: Free Trial Per Month

Description: Measure and optimize your omnichannel advertising across all platforms and connected devices with our privacy-first measurement platform and mobile measurement partner (MMP) services.

Key Features:
- Multi-Platform App Analytics for Mobile, CTV, Web & Beyond
- Omnichannel Attribution for Paid & Owned Media
- AI-Powered Ad Fraud Detection & Prevention

[Browse all 3 editions](https://www.g2.com/products/kochava/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Mobile App Analytics

| Product | Score | Reviews |
|---|---|---|
| **Adjust** | 8.5/10 | 317 |
| **AppMetrica** | 8.8/10 | 29 |
| **Kochava** | 7.8/10 | 69 |

#### User Identification

| Feature | Adjust | AppMetrica | Kochava | 
|---|---|---|---|
| **Demographics** | 7.8 (182 reviews) | 8.2 (29 reviews) | 7.3 (46 reviews) | 
| **User Segmentation** | 8.1 (188 reviews) | 8.8 (29 reviews) | 7.9 (51 reviews) | 
| **Geolocation** | 8.3 (187 reviews) | 9.0 (29 reviews) | 8.0 (48 reviews) | 

#### Tracking & Reporting

| Feature | Adjust | AppMetrica | Kochava | 
|---|---|---|---|
| **Custom Event Tracking** | 9.0 (221 reviews) | 8.9 (29 reviews) | 8.4 (53 reviews) | 
| **Real-Time Insights** | 8.4 (219 reviews) | 8.8 (29 reviews) | 7.9 (52 reviews) | 
| **Attribution** | 9.1 (240 reviews) | 7.9 (28 reviews) | 8.2 (58 reviews) | 
| **Dashboard** | 9.0 (258 reviews) | 9.4 (29 reviews) | 7.7 (58 reviews) | 
| **User Path Tracking** | 8.1 (190 reviews) | 8.9 (28 reviews) | 7.4 (49 reviews) | 
| **User Activity History** | 8.2 (185 reviews) | 8.9 (29 reviews) | 7.6 (43 reviews) | 

#### Metrics

| Feature | Adjust | AppMetrica | Kochava | 
|---|---|---|---|
| **Engagement** | 8.7 (218 reviews) | 8.6 (29 reviews) | 8.0 (33 reviews) | 
| **Exit Tracking** | 8.1 (185 reviews) | 9.0 (27 reviews) | 7.3 (30 reviews) | 
| **Retention** | 8.7 (220 reviews) | 9.0 (29 reviews) | 7.6 (32 reviews) | 
| **Return** | 8.6 (190 reviews) | 8.8 (28 reviews) | 7.8 (33 reviews) | 
| **Conversions** | 9.2 (232 reviews) | 8.6 (29 reviews) | 8.4 (34 reviews) | 

### Product Analytics

| Product | Score | Reviews |
|---|---|---|
| **Adjust** | N/A | N/A |
| **AppMetrica** | 8.6/10 | 14 |
| **Kochava** | N/A | N/A |

#### Product Analytics

| Feature | Adjust | AppMetrica | Kochava | 
|---|---|---|---|
| **Account-Level Analytics** | Not enough data | 8.1 (13 reviews) | Not enough data | 
| **User-Level Analytics** | Not enough data | 8.0 (14 reviews) | Not enough data | 
| **Segmentation** | Not enough data | 9.1 (13 reviews) | Not enough data | 
| **Funnels** | Not enough data | 8.8 (14 reviews) | Not enough data | 
| **Alerts** | Not enough data | 8.8 (12 reviews) | Not enough data | 
| **Multi-Product Analytics** | Not enough data | Feature Not Available | Not enough data | 
| **User Scoring** | Not enough data | 8.6 (11 reviews) | Not enough data | 
| **Integrations** | Not enough data | 8.6 (13 reviews) | Not enough data | 

#### Agentic AI - Product Analytics

| Feature | Adjust | AppMetrica | Kochava | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 

#### Behavioral Analytics - Product Analytics

| Feature | Adjust | AppMetrica | Kochava | 
|---|---|---|---|
| **Multi-Product Analytics** | Not enough data | Not enough data | Not enough data | 
| **User level Analytics** | Not enough data | Not enough data | Not enough data | 
| **Account level Analytics** | Not enough data | Not enough data | Not enough data | 
| **Segmentation** | Not enough data | Not enough data | Not enough data | 
| **Funnels** | Not enough data | Not enough data | Not enough data | 

#### Platform Infrastructure - Product Analytics

| Feature | Adjust | AppMetrica | Kochava | 
|---|---|---|---|
| **Cross System integrations** | Not enough data | Not enough data | Not enough data | 
| **Alerts** | Not enough data | Not enough data | Not enough data | 
| **Integrations** | Not enough data | Not enough data | Not enough data | 

#### AI driven optimization - Product Analytics

| Feature | Adjust | AppMetrica | Kochava | 
|---|---|---|---|
| **User scoring** | Not enough data | Not enough data | Not enough data | 
| **Adaptive learning** | Not enough data | Not enough data | Not enough data | 
| **Automated insights** | Not enough data | Not enough data | Not enough data | 
| **Autonomous task execution** | Not enough data | Not enough data | Not enough data | 

### E-Commerce Analytics

| Product | Score | Reviews |
|---|---|---|
| **Adjust** | N/A | N/A |
| **AppMetrica** | N/A | N/A |
| **Kochava** | N/A | N/A |

#### Analytics

| Feature | Adjust | AppMetrica | Kochava | 
|---|---|---|---|
| **Reports** | Not enough data | Not enough data | Not enough data | 
| **Dashboard** | Not enough data | Not enough data | Not enough data | 
| **Web Analytics** | Not enough data | Feature Not Available | Not enough data | 
| **Campaign Tracking** | Not enough data | Not enough data | Not enough data | 
| **Customer Demographics** | Not enough data | Not enough data | Not enough data | 
| **Predictive Analytics** | Not enough data | Not enough data | Not enough data | 

#### Administration

| Feature | Adjust | AppMetrica | Kochava | 
|---|---|---|---|
| **Data Storage** | Not enough data | Not enough data | Not enough data | 
| **A/B Testing** | Not enough data | Not enough data | Not enough data | 
| **Integrations** | Not enough data | Not enough data | Not enough data | 

#### Generative AI

| Feature | Adjust | AppMetrica | Kochava | 
|---|---|---|---|
| **AI Text Generation** | Not enough data | Feature Not Available | Not enough data | 

#### Agentic AI - E-Commerce Analytics

| Feature | Adjust | AppMetrica | Kochava | 
|---|---|---|---|
| **Multi-step Planning** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | 

### App Store Optimization

| Product | Score | Reviews |
|---|---|---|
| **Adjust** | 8.3/10 | 50 |
| **AppMetrica** | N/A | N/A |
| **Kochava** | N/A | N/A |

#### Optimization

| Feature | Adjust | AppMetrica | Kochava | 
|---|---|---|---|
| **Icon Testing** | 8.0 (39 reviews) | Not enough data | Not enough data | 
| **Screenshot Testing** | 7.8 (39 reviews) | Not enough data | Not enough data | 
| **App Store Page Design & Preview** | 8.2 (39 reviews) | Not enough data | Not enough data | 
| **Keyword Tools** | 8.2 (38 reviews) | Not enough data | Not enough data | 
| **Reviews & Ratings** | 8.4 (38 reviews) | Not enough data | Not enough data | 
| **Keyword Localization** | 8.0 (38 reviews) | Not enough data | Not enough data | 
| **Conversion Rate Benchmarks** | 8.2 (39 reviews) | Not enough data | Not enough data | 

#### Reporting & Alerts

| Feature | Adjust | AppMetrica | Kochava | 
|---|---|---|---|
| **Reports and Dashboards** | 8.5 (41 reviews) | Not enough data | Not enough data | 
| **Traffic Source Reporting** | 8.6 (42 reviews) | Not enough data | Not enough data | 
| **Featured App Alerts** | 8.2 (36 reviews) | Not enough data | Not enough data | 
| **Alert Delivery** | 8.3 (36 reviews) | Not enough data | Not enough data | 

#### Competition Monitoring

| Feature | Adjust | AppMetrica | Kochava | 
|---|---|---|---|
| **Timeline** | 8.0 (35 reviews) | Not enough data | Not enough data | 
| **Store Performance** | 8.1 (36 reviews) | Not enough data | Not enough data | 
| **Financial Analysis** | 8.1 (37 reviews) | Not enough data | Not enough data | 
| **Category Ranking** | 8.4 (36 reviews) | Not enough data | Not enough data | 

#### Platform Additional Functionality

| Feature | Adjust | AppMetrica | Kochava | 
|---|---|---|---|
| **Integrations** | 8.6 (38 reviews) | Not enough data | Not enough data | 
| **Organic Keyword Protection** | 8.1 (35 reviews) | Not enough data | Not enough data | 
| **App Suggestions** | 8.2 (36 reviews) | Not enough data | Not enough data | 

#### Agentic AI - App Store Optimization

| Feature | Adjust | AppMetrica | Kochava | 
|---|---|---|---|
| **Autonomous Task Execution** | 8.3 (26 reviews) | Not enough data | Not enough data | 
| **Cross-system Integration** | 8.4 (26 reviews) | Not enough data | Not enough data | 
| **Adaptive Learning** | 8.7 (26 reviews) | Not enough data | Not enough data | 
| **Proactive Assistance** | 8.6 (26 reviews) | Not enough data | Not enough data | 
| **Decision Making** | 8.8 (27 reviews) | Not enough data | Not enough data | 

### Click Fraud

| Product | Score | Reviews |
|---|---|---|
| **Adjust** | 7.3/10 | 100 |
| **AppMetrica** | N/A | N/A |
| **Kochava** | N/A | N/A |

#### Trading

| Feature | Adjust | AppMetrica | Kochava | 
|---|---|---|---|
| **Keyword Tracking** | 7.3 (74 reviews) | Not enough data | Not enough data | 
| **Refund Management** | 6.8 (73 reviews) | Not enough data | Not enough data | 
| **Integrations** | 8.8 (84 reviews) | Not enough data | Not enough data | 

#### Threat Detection

| Feature | Adjust | AppMetrica | Kochava | 
|---|---|---|---|
| **Account Alerts** | 7.5 (72 reviews) | Not enough data | Not enough data | 
| **Threat Detection** | 8.0 (80 reviews) | Not enough data | Not enough data | 
| **IP Address Monitoring** | 8.0 (74 reviews) | Not enough data | Not enough data | 
| **Rules** | 7.9 (74 reviews) | Not enough data | Not enough data | 

#### Blocking

| Feature | Adjust | AppMetrica | Kochava | 
|---|---|---|---|
| **Manual IP Blocking** | 7.4 (74 reviews) | Not enough data | Not enough data | 
| **Automated IP Blocking** | 8.0 (76 reviews) | Not enough data | Not enough data | 
| **Cross-Campaign Blocking** | 7.3 (69 reviews) | Not enough data | Not enough data | 

#### Agentic AI - Click Fraud

| Feature | Adjust | AppMetrica | Kochava | 
|---|---|---|---|
| **Autonomous Task Execution** | 6.7 (57 reviews) | Not enough data | Not enough data | 
| **Cross-system Integration** | 6.6 (58 reviews) | Not enough data | Not enough data | 
| **Adaptive Learning** | 6.4 (58 reviews) | Not enough data | Not enough data | 
| **Proactive Assistance** | 6.4 (58 reviews) | Not enough data | Not enough data | 
| **Decision Making** | 7.0 (62 reviews) | Not enough data | Not enough data | 

### Mobile Attribution

| Product | Score | Reviews |
|---|---|---|
| **Adjust** | 8.0/10 | 425 |
| **AppMetrica** | 8.4/10 | 13 |
| **Kochava** | 6.8/10 | 62 |

#### Platform Basics

| Feature | Adjust | AppMetrica | Kochava | 
|---|---|---|---|
| **Attribution Windows** | 8.9 (208 reviews) | 8.8 (13 reviews) | 8.1 (54 reviews) | 
| **Retargeting Attribution** | 8.7 (203 reviews) | 8.7 (10 reviews) | 8.0 (42 reviews) | 
| **Validation Rules** | 8.4 (179 reviews) | 8.5 (9 reviews) | 7.6 (46 reviews) | 
| **Cross-platform attribution** | 8.4 (198 reviews) | 8.0 (11 reviews) | 7.7 (52 reviews) | 
| **Fraud Detection** | 8.6 (244 reviews) | 7.8 (10 reviews) | 7.4 (45 reviews) | 
| **Post-Fraud Attribution** | 8.0 (174 reviews) | 7.4 (11 reviews) | 7.2 (45 reviews) | 

#### Platform Data

| Feature | Adjust | AppMetrica | Kochava | 
|---|---|---|---|
| **Uninstall Metrics** | 8.0 (184 reviews) | Feature Not Available | 7.7 (44 reviews) | 
| **Retention Metrics** | 8.7 (205 reviews) | 8.7 (13 reviews) | 8.0 (49 reviews) | 
| **Analytics Dashboard** | 9.0 (365 reviews) | 8.8 (12 reviews) | 8.0 (53 reviews) | 
| **Cross-channel insights** | 8.7 (260 reviews) | Feature Not Available | 7.4 (43 reviews) | 
| **Custom Dashboards** | 8.5 (227 reviews) | 8.6 (12 reviews) | 7.4 (46 reviews) | 
| **Data Segmentation** | 8.4 (211 reviews) | 8.7 (10 reviews) | 7.6 (44 reviews) | 

#### Agentic AI - Value Selling Tools

| Feature | Adjust | AppMetrica | Kochava | 
|---|---|---|---|
| **Autonomous Task Execution** | 6.5 (128 reviews) | Not enough data | 6.0 (5 reviews) | 
| **Cross-system Integration** | 7.7 (168 reviews) | Not enough data | 5.3 (5 reviews) | 
| **Adaptive Learning** | 6.9 (127 reviews) | Not enough data | 6.0 (5 reviews) | 
| **Natural Language Interaction** | 6.8 (125 reviews) | Not enough data | 3.7 (5 reviews) | 
| **Proactive Assistance** | 7.0 (127 reviews) | Not enough data | 4.0 (5 reviews) | 
| **Decision Making** | 7.3 (135 reviews) | Not enough data | 5.0 (6 reviews) | 

### A/B Testing

| Product | Score | Reviews |
|---|---|---|
| **Adjust** | N/A | N/A |
| **AppMetrica** | 9.5/10 | 9 |
| **Kochava** | N/A | N/A |

#### Computing

| Feature | Adjust | AppMetrica | Kochava | 
|---|---|---|---|
| **WYSIWYG** | Not enough data | Feature Not Available | Not enough data | 
| **AI/Machine Learning** | Not enough data | 9.2 (8 reviews) | Not enough data | 
| **Little to No Coding** | Not enough data | 9.0 (8 reviews) | Not enough data | 

#### Experimental Design

| Feature | Adjust | AppMetrica | Kochava | 
|---|---|---|---|
| **Multivariate testing capacities** | Not enough data | 9.8 (7 reviews) | Not enough data | 
| **Concurrent Testing** | Not enough data | 9.8 (7 reviews) | Not enough data | 
| **Mobile Testing** | Not enough data | 9.6 (8 reviews) | Not enough data | 

#### Analytics

| Feature | Adjust | AppMetrica | Kochava | 
|---|---|---|---|
| **Reporting and Analytics** | Not enough data | 9.8 (8 reviews) | Not enough data | 
| **Heatmaps** | Not enough data | Feature Not Available | Not enough data | 

#### Agentic AI - A/B Testing

| Feature | Adjust | AppMetrica | Kochava | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 

### Connected TV (CTV) Advertising Platforms

| Product | Score | Reviews |
|---|---|---|
| **Adjust** | N/A | N/A |
| **AppMetrica** | N/A | N/A |
| **Kochava** | N/A | N/A |

#### Platform  - Connected TV (CTV) Advertising Platforms

| Feature | Adjust | AppMetrica | Kochava | 
|---|---|---|---|
| **Personalized Segmentation** | Not enough data | Not enough data | Not enough data | 
| **Ad Serving ** | Not enough data | Not enough data | Not enough data | 
| **Streaming Capabilites** | Not enough data | Not enough data | Not enough data | 
| **Performance Analytics** | Not enough data | Not enough data | Not enough data | 

#### Campaign Management - Connected TV (CTV) Advertising Platforms

| Feature | Adjust | AppMetrica | Kochava | 
|---|---|---|---|
| **Creative Assets** | Not enough data | Not enough data | Not enough data | 
| **Campaign Dashboard** | Not enough data | Not enough data | Not enough data | 

#### Agentic AI - Connected TV (CTV) Advertising Platforms

| Feature | Adjust | AppMetrica | Kochava | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | 

### Cross-Channel Advertising

| Product | Score | Reviews |
|---|---|---|
| **Adjust** | N/A | N/A |
| **AppMetrica** | N/A | N/A |
| **Kochava** | N/A | N/A |

#### Agentic AI - Cross-Channel Advertising

| Feature | Adjust | AppMetrica | Kochava | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | 

### Mobile Marketing

| Product | Score | Reviews |
|---|---|---|
| **Adjust** | N/A | N/A |
| **AppMetrica** | 8.9/10 | 11 |
| **Kochava** | 6.8/10 | 60 |

#### Analysis

| Feature | Adjust | AppMetrica | Kochava | 
|---|---|---|---|
| **Application Attribution** | Not enough data | 8.8 (11 reviews) | 8.3 (53 reviews) | 
| **Campaign Analysis** | Not enough data | 8.5 (11 reviews) | 8.1 (53 reviews) ✓ Verified | 
| **Uninstall Tracking** | Not enough data | Feature Not Available | 6.8 (46 reviews) | 
| **Custom Dashboards** | Not enough data | 8.5 (10 reviews) | 7.0 (47 reviews) | 

#### Campaigns

| Feature | Adjust | AppMetrica | Kochava | 
|---|---|---|---|
| **Proximity Marketing** | Not enough data | 9.1 (11 reviews) | 7.2 (38 reviews) ✓ Verified | 
| **Push Notifications** | Not enough data | 9.4 (11 reviews) | 5.9 (35 reviews) ✓ Verified | 
| **Bulk SMS** | Not enough data | 8.9 (9 reviews) | 5.7 (34 reviews) | 
| **Two-Way Text Messaging** | Not enough data | Feature Not Available | Feature Not Available | 
| **Email Campaigns** | Not enough data | Feature Not Available | 5.8 (24 reviews) | 
| **Audience Segmentation** | Not enough data | 9.1 (11 reviews) | 7.2 (39 reviews) | 

#### Engagement

| Feature | Adjust | AppMetrica | Kochava | 
|---|---|---|---|
| **Coupons and Promotions** | Not enough data | Feature Not Available | 5.2 (33 reviews) | 

#### Platform

| Feature | Adjust | AppMetrica | Kochava | 
|---|---|---|---|
| **Optimization** | Not enough data | Feature Not Available | 7.4 (47 reviews) | 
| **Integrations - Mobile Marketing** | Not enough data | Feature Not Available | 7.6 (42 reviews) ✓ Verified | 
| **Internationalization** | Not enough data | Feature Not Available | 6.2 (34 reviews) | 

#### Agentic AI - Mobile Marketing

| Feature | Adjust | AppMetrica | Kochava | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | 

### Marketing Analytics

| Product | Score | Reviews |
|---|---|---|
| **Adjust** | N/A | N/A |
| **AppMetrica** | N/A | N/A |
| **Kochava** | 9.0/10 | 6 |

#### Marketing Operations

| Feature | Adjust | AppMetrica | Kochava | 
|---|---|---|---|
| **ROI Tracking** | Not enough data | Not enough data | Not enough data | 
| **Data Collection** | Not enough data | Not enough data | Not enough data | 
| **Customer Insights** | Not enough data | Not enough data | Not enough data | 
| **Multi-User Access** | Not enough data | Not enough data | Not enough data | 
| **Spend Management** | Not enough data | Not enough data | Not enough data | 
| **White Label** | Not enough data | Not enough data | Not enough data | 

#### Campaign Activity

| Feature | Adjust | AppMetrica | Kochava | 
|---|---|---|---|
| **Campaign Insights** | Not enough data | Not enough data | Not enough data | 
| **Reports and Dashboards** | Not enough data | Not enough data | 9.0 (5 reviews) | 
| **Campaign Stickiness** | Not enough data | Not enough data | Not enough data | 
| **Multichannel Tracking** | Not enough data | Not enough data | Not enough data | 
| **Brand Optimization** | Not enough data | Not enough data | Not enough data | 
| **Predictive Analytics** | Not enough data | Not enough data | Not enough data | 

#### Agentic AI - Marketing Analytics

| Feature | Adjust | AppMetrica | Kochava | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 

### Smart Link

| Product | Score | Reviews |
|---|---|---|
| **Adjust** | N/A | N/A |
| **AppMetrica** | N/A | N/A |
| **Kochava** | N/A | N/A |

#### Audience Targeting

| Feature | Adjust | AppMetrica | Kochava | 
|---|---|---|---|
| **Geographic Targeting** | Not enough data | Not enough data | Not enough data | 
| **Device/OS Targeting** | Not enough data | Not enough data | Not enough data | 
| **Retargeting** | Not enough data | Not enough data | Not enough data | 

#### Analytics

| Feature | Adjust | AppMetrica | Kochava | 
|---|---|---|---|
| **Digital Analytics** | Not enough data | Not enough data | Not enough data | 
| **Attribution** | Not enough data | Not enough data | Not enough data | 
| **Data Sharing and Exporting** | Not enough data | Not enough data | Not enough data | 

#### Agentic AI - Business Continuity Management

| Feature | Adjust | AppMetrica | Kochava | 
|---|---|---|---|
| **Multi-step Planning** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 

### Mobile Analytics

| Product | Score | Reviews |
|---|---|---|
| **Adjust** | 8.7/10 | 271 |
| **AppMetrica** | 8.8/10 | 29 |
| **Kochava** | 7.8/10 | 36 |

#### Metrics

| Feature | Adjust | AppMetrica | Kochava | 
|---|---|---|---|
| **Engagement** | 8.7 (218 reviews) | 8.6 (29 reviews) | 8.0 (33 reviews) | 
| **Exit Tracking** | 8.1 (185 reviews) | 9.0 (27 reviews) | 7.3 (30 reviews) | 
| **Retention** | 8.7 (220 reviews) | 9.0 (29 reviews) | 7.6 (32 reviews) | 
| **Return** | 8.6 (190 reviews) | 8.8 (28 reviews) | 7.8 (33 reviews) | 
| **Conversions** | 9.2 (232 reviews) | 8.6 (29 reviews) | 8.4 (34 reviews) | 

### Mobile App Optimization

| Product | Score | Reviews |
|---|---|---|
| **Adjust** | 8.1/10 | 283 |
| **AppMetrica** | N/A | N/A |
| **Kochava** | 7.4/10 | 49 |

#### Variation Testing

| Feature | Adjust | AppMetrica | Kochava | 
|---|---|---|---|
| **A/B Testing** | 7.2 (205 reviews) | Not enough data | 6.3 (25 reviews) | 
| **WYSIWYG Editor** | 6.8 (190 reviews) | Not enough data | Feature Not Available | 
| **Conversion Goal** | 8.3 (210 reviews) | Not enough data | 7.1 (32 reviews) | 
| **Percentage of Traffic** | 7.9 (209 reviews) | Not enough data | 7.7 (28 reviews) | 
| **Confidence Level** | 7.9 (201 reviews) | Not enough data | 7.9 (30 reviews) | 
| **Multivariant Testing** | 7.4 (193 reviews) | Not enough data | 7.4 (24 reviews) | 

#### Reporting

| Feature | Adjust | AppMetrica | Kochava | 
|---|---|---|---|
| **Segmentation** | 8.7 (215 reviews) | Not enough data | 7.5 (32 reviews) | 
| **Reports and Dashboards** | 9.1 (240 reviews) | Not enough data | 7.2 (39 reviews) | 

#### Personalization

| Feature | Adjust | AppMetrica | Kochava | 
|---|---|---|---|
| **Standard Targeting** | 8.1 (206 reviews) | Not enough data | 7.4 (30 reviews) | 
| **Custom Targeting** | 8.0 (207 reviews) | Not enough data | 7.2 (29 reviews) | 
| **Data Segmentation** | 8.4 (201 reviews) | Not enough data | 7.7 (29 reviews) | 

#### Administration

| Feature | Adjust | AppMetrica | Kochava | 
|---|---|---|---|
| **API / Integrations** | 8.5 (224 reviews) | Not enough data | 7.7 (34 reviews) | 
| **QA Testing** | 8.0 (204 reviews) | Not enough data | 7.0 (29 reviews) | 
| **Performance and Reliability** | 8.7 (230 reviews) | Not enough data | 7.9 (39 reviews) | 
| **User, Role, and Access Management** | 8.9 (218 reviews) | Not enough data | 7.7 (36 reviews) | 

---
## Categories
**Shared Categories (2):** [Mobile Attribution Platforms](https://www.g2.com/categories/mobile-attribution), [Mobile App Analytics Tools](https://www.g2.com/categories/mobile-app-analytics)

**Unique to Adjust (3):** [App Store Optimization Software](https://www.g2.com/categories/app-store-optimization), [Mobile App Optimization Software](https://www.g2.com/categories/mobile-app-optimization), [Click Fraud Software](https://www.g2.com/categories/click-fraud)

**Unique to AppMetrica (5):** [Mobile Marketing Software](https://www.g2.com/categories/mobile-marketing), [E-Commerce Analytics Software](https://www.g2.com/categories/e-commerce-analytics), [Gaming Tools ](https://www.g2.com/categories/gaming-tools), [Product Analytics Software](https://www.g2.com/categories/product-analytics), [A/B Testing Tools](https://www.g2.com/categories/a-b-testing-tools)

**Unique to Kochava (8):** [Mobile App Optimization Software](https://www.g2.com/categories/mobile-app-optimization), [Mobile Marketing Software](https://www.g2.com/categories/mobile-marketing), [App Store Optimization Software](https://www.g2.com/categories/app-store-optimization), [Connected TV (CTV) Advertising Platforms](https://www.g2.com/categories/connected-tv-ctv-advertising-platforms), [Cross-Channel Advertising Software](https://www.g2.com/categories/cross-channel-advertising), [Click Fraud Software](https://www.g2.com/categories/click-fraud), [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [Smart Link Software](https://www.g2.com/categories/smart-link)


---
## Reviewer Demographics

### By Company Size

| Segment | Adjust | AppMetrica | Kochava | 
|---|---|---|---|
| **Small-Business** | 38.7% | 62.2% | 28.5% | 
| **Mid-Market** | 48.5% | 31.1% | 40.0% | 
| **Enterprise** | 12.8% | 6.7% | 31.5% | 

### By Industry

#### Adjust

- **Marketing and Advertising:** 23.3%
- **Computer Games:** 20.4%
- **Entertainment:** 7.7%
- **Financial Services:** 7.6%
- **Information Technology and Services:** 5.1%
- **Computer Software:** 3.4%
- **Retail:** 3.2%
- **Banking:** 3.1%
- **Internet:** 2.1%
- **Airlines/Aviation:** 1.9%
- **Other:** 22.2%

#### AppMetrica

- **Computer Games:** 17.8%
- **Information Technology and Services:** 15.6%
- **Computer Software:** 11.1%
- **Marketing and Advertising:** 8.9%
- **Financial Services:** 6.7%
- **Entertainment:** 6.7%
- **Utilities:** 4.4%
- **Automotive:** 2.2%
- **Civic & Social Organization:** 2.2%
- **Computer Hardware:** 2.2%
- **Other:** 22.2%

#### Kochava

- **Marketing and Advertising:** 29.7%
- **Entertainment:** 14.1%
- **Financial Services:** 7.8%
- **Food & Beverages:** 6.3%
- **Information Technology and Services:** 4.7%
- **Health, Wellness and Fitness:** 3.1%
- **Broadcast Media:** 3.1%
- **Internet:** 2.3%
- **Leisure, Travel & Tourism:** 2.3%
- **Consumer Services:** 2.3%
- **Other:** 24.2%

---
## Alternatives

### Alternatives to Adjust

- [AppsFlyer](https://www.g2.com/products/appsflyer/reviews) — 4.5/5 stars (720 reviews)
- [Singular](https://www.g2.com/products/singular/reviews) — 4.5/5 stars (509 reviews)
- [Branch](https://www.g2.com/products/branch/reviews) — 4.4/5 stars (453 reviews)
- [CleverTap](https://www.g2.com/products/clevertap/reviews) — 4.6/5 stars (651 reviews)
- [Amplitude Analytics](https://www.g2.com/products/amplitude-analytics/reviews) — 4.5/5 stars (2879 reviews)
- [Mixpanel](https://www.g2.com/products/mixpanel/reviews) — 4.5/5 stars (1333 reviews)
- [Airbridge](https://www.g2.com/products/airbridge/reviews) — 4.7/5 stars (29 reviews)
- [Google Analytics](https://www.g2.com/products/google-analytics/reviews) — 4.5/5 stars (6826 reviews)
- [MoEngage](https://www.g2.com/products/moengage/reviews) — 4.5/5 stars (523 reviews)
- [Smartlook](https://www.g2.com/products/smartlook/reviews) — 4.6/5 stars (874 reviews)

### Alternatives to AppMetrica

- [AppsFlyer](https://www.g2.com/products/appsflyer/reviews) — 4.5/5 stars (720 reviews)
- [Mixpanel](https://www.g2.com/products/mixpanel/reviews) — 4.5/5 stars (1333 reviews)
- [Google Analytics](https://www.g2.com/products/google-analytics/reviews) — 4.5/5 stars (6826 reviews)
- [Amplitude Analytics](https://www.g2.com/products/amplitude-analytics/reviews) — 4.5/5 stars (2879 reviews)
- [Branch](https://www.g2.com/products/branch/reviews) — 4.4/5 stars (453 reviews)
- [Heap](https://www.g2.com/products/heap/reviews) — 4.4/5 stars (1097 reviews)
- [MoEngage](https://www.g2.com/products/moengage/reviews) — 4.5/5 stars (523 reviews)
- [PostHog](https://www.g2.com/products/posthog/reviews) — 4.5/5 stars (1048 reviews)
- [Fullstory](https://www.g2.com/products/fullstory/reviews) — 4.5/5 stars (1048 reviews)
- [Glassbox](https://www.g2.com/products/glassbox/reviews) — 4.9/5 stars (809 reviews)

### Alternatives to Kochava

- [AppsFlyer](https://www.g2.com/products/appsflyer/reviews) — 4.5/5 stars (720 reviews)
- [Singular](https://www.g2.com/products/singular/reviews) — 4.5/5 stars (509 reviews)
- [Branch](https://www.g2.com/products/branch/reviews) — 4.4/5 stars (453 reviews)
- [CleverTap](https://www.g2.com/products/clevertap/reviews) — 4.6/5 stars (651 reviews)
- [Google Analytics](https://www.g2.com/products/google-analytics/reviews) — 4.5/5 stars (6826 reviews)
- [Mixpanel](https://www.g2.com/products/mixpanel/reviews) — 4.5/5 stars (1333 reviews)
- [MoEngage](https://www.g2.com/products/moengage/reviews) — 4.5/5 stars (523 reviews)
- [Google Analytics 360](https://www.g2.com/products/google-analytics-360/reviews) — 4.4/5 stars (597 reviews)
- [Amplitude Analytics](https://www.g2.com/products/amplitude-analytics/reviews) — 4.5/5 stars (2879 reviews)
- [Braze](https://www.g2.com/products/braze/reviews) — 4.5/5 stars (1681 reviews)

---
## Top Discussions

### Adjust

- Title: [How does adjust work?](https://www.g2.com/discussions/how-does-adjust-work) — 1 comment
  > **Top comment:** "Adjust is an analytics platform that helps marketers their mobile apps with solutions for measuring and optimizing campaigns and protecting user data. "
- Title: [What is adjust tool?](https://www.g2.com/discussions/what-is-adjust-tool) — 1 comment
  > **Top comment:** "Adjust is a Mobile Measurement Partner used for attribution of installs/Engagements on your mobile application"

### AppMetrica

- Title: [What is AppMetrica used for?](https://www.g2.com/discussions/what-is-appmetrica-used-for) — 1 comment *(includes official response)*
  > **Top comment:** "AppMetrica produces comprehensive analytics reports to help you manage your app across your users’ entire customer journey. It includes: product analytics..."

### Kochava

- Title: [What is mobile attribution platform?](https://www.g2.com/discussions/what-is-mobile-attribution-platform) — 1 comment *(includes official response)*
  > **Top comment:** "A mobile attribution platform, also often called a mobile measurement partner (MMP), is an independent, third-party platform that tracks, organizes, and..."
- Title: [How do you use kochava?](https://www.g2.com/discussions/how-do-you-use-kochava) — 1 comment *(includes official response)*
  > **Top comment:** "As a mobile measurement partner (MMP), marketers use Kochava by integrating our software development kit (SDK) into their mobile app to send information on..."
- Title: [What is kochava tracker?](https://www.g2.com/discussions/what-is-kochava-tracker) — 1 comment *(includes official response)*
  > **Top comment:** "A Kochava tracker is a piece of code that is integrated into an app to measure attribution, events, and analytics sent between the app and Kochava. Kochava..."
- Title: [What does kochava mean?](https://www.g2.com/discussions/what-does-kochava-mean) — 1 comment *(includes official response)*
  > **Top comment:** "Kochava means “star” in Hebrew. There are billions of stars in the solar system and most are invisible to the naked eye. However, as we learn more about..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/adjust-vs-appmetrica-vs-kochava)