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Compare Adjust and AppFollow 
At a Glance
Market Segments
Mid-Market (48.7% of reviews)
Small-Business (63.6% of reviews)
Entry-Level Pricing
Free 1500 Attributions Per Month
€0.00 5 Team members, 2 apps, 100 replies, 10 competitor apps, 1000 keywords
Adjust
Star Rating
(414)4.5 out of 5
Market Segments
Mid-Market (48.7% of reviews)
Pros & Cons
Entry-Level Pricing
Free 1500 Attributions Per Month
Browse all 3 pricing plansAppFollow
Star Rating
(194)4.6 out of 5
Market Segments
Small-Business (63.6% of reviews)
Pros & Cons
Entry-Level Pricing
€0.00 5 Team members, 2 apps, 100 replies, 10 competitor apps, 1000 keywords
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Adjust excels in overall user satisfaction, reflected in its higher G2 Score compared to AppFollow. Users appreciate its intuitive interface and the ability to create custom reports, making it a preferred choice for those needing detailed analytics.
- Users say that Adjust's implementation process is notably smooth, with many highlighting the platform's user-friendly onboarding and structured dashboards. This ease of setup contrasts with AppFollow, where some users have expressed a desire for a more streamlined experience.
- Reviewers mention that Adjust provides robust support, with many users praising the responsiveness of customer service. In comparison, while AppFollow also receives positive feedback for its support, Adjust's higher ratings in this area suggest a more consistent experience for users seeking assistance.
- According to verified reviews, AppFollow shines in its ability to centralize app store optimization and user feedback management, which users find beneficial for productivity. However, Adjust's comprehensive metrics and network integration features are often highlighted as superior for in-depth analysis.
- Users appreciate the real-time insights and user activity history provided by AppFollow, which help in monitoring app performance. Yet, Adjust's granular analytics and customizable metrics are frequently noted as more flexible, catering to users with complex data needs.
- G2 reviewers highlight that while both platforms have their strengths, Adjust's higher volume of recent reviews indicates a more active user base, suggesting that its features and support are consistently meeting current user expectations compared to AppFollow.
Pricing
Entry-Level Pricing
Adjust
Base
Free
1500 Attributions Per Month
For growing, independent developers. Get started for free with email support and up to 1,500 monthly attributions.
- Click and impression-based attribution and reattribution
- Unlimited organic installs, impressions, and clicks
- Comprehensive iOS 14.5+ measurement solutions
AppFollow
Free
€0.00
5 Team members, 2 apps, 100 replies, 10 competitor apps, 1000 keywords
Get a taste of AppFollow's functionalities:
- All countries
- Review & Rating report
- ASO tools (limited)
Free Trial
Adjust
Free Trial is available
AppFollow
Free Trial is available
Ratings
Meets Requirements
8.6
315
9.0
133
Ease of Use
8.5
344
8.8
136
Ease of Setup
8.3
294
9.0
64
Ease of Admin
8.6
193
8.9
60
Quality of Support
8.7
311
9.1
120
Has the product been a good partner in doing business?
8.9
196
9.1
58
Product Direction (% positive)
8.7
308
8.0
115
Features by Category
User Identification
7.6
166
Feature Not Available
7.9
168
8.4
20
8.1
167
8.4
20
Tracking & Reporting
8.8
186
Feature Not Available
8.2
183
8.5
25
8.9
190
Feature Not Available
8.6
189
8.9
28
8.0
175
Feature Not Available
8.1
172
8.4
21
Metrics
8.5
175
Feature Not Available
7.8
163
Feature Not Available
8.4
174
Feature Not Available
8.4
162
Feature Not Available
9.0
178
Feature Not Available
Optimization
7.9
37
Feature Not Available
7.7
37
Feature Not Available
8.1
37
8.5
49
8.1
36
8.8
55
8.3
36
8.7
18
7.9
36
8.6
22
8.1
37
8.4
20
Reporting & Alerts
8.4
39
8.6
54
8.5
38
8.5
21
8.1
34
8.2
15
8.2
34
7.9
14
Competition Monitoring
7.9
34
8.4
18
8.1
35
8.4
22
8.0
36
8.2
15
8.4
35
8.5
22
Platform Additional Functionality
8.5
37
8.3
18
8.0
34
8.6
16
8.1
35
8.6
19
Agentic AI - App Store Optimization
8.2
25
Not enough data
8.3
25
Not enough data
8.5
25
Not enough data
8.5
25
Not enough data
8.7
25
Not enough data
Trading
7.2
73
Not enough data
6.8
73
Not enough data
8.7
75
Not enough data
Threat Detection
7.5
72
Not enough data
7.9
76
Not enough data
8.0
74
Not enough data
7.8
73
Not enough data
Blocking
7.3
73
Not enough data
8.0
75
Not enough data
7.3
70
Not enough data
Agentic AI - Click Fraud
6.6
58
Not enough data
6.6
58
Not enough data
6.5
58
Not enough data
6.5
58
Not enough data
6.8
58
Not enough data
Platform Basics
8.9
185
Not enough data
8.6
182
Not enough data
8.3
170
Not enough data
8.2
174
Not enough data
8.1
172
Not enough data
7.8
162
Not enough data
Platform Data
7.9
171
Not enough data
8.5
177
Not enough data
8.6
188
Not enough data
8.1
169
Not enough data
8.4
166
Not enough data
8.3
164
Not enough data
Agentic AI - Value Selling Tools
6.3
119
Not enough data
6.9
118
Not enough data
6.6
118
Not enough data
6.6
116
Not enough data
6.7
116
Not enough data
6.9
118
Not enough data
Consumer Intelligence
Not enough data
8.9
38
|
Verified
Not enough data
8.6
40
|
Verified
Not enough data
8.4
36
|
Verified
Reporting
Not enough data
7.7
24
|
Verified
Not enough data
7.7
30
|
Verified
Not enough data
8.9
44
|
Verified
Media Monitoring
Not enough data
7.5
17
Not enough data
Feature Not Available
Not enough data
Feature Not Available
In-House Management
Not enough data
7.8
23
|
Verified
Not enough data
8.1
16
Generative AI
Not enough data
Not enough data
Agentic AI - Online Reputation Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Metrics
8.5
175
Feature Not Available
7.8
163
Feature Not Available
8.4
174
Feature Not Available
8.4
162
Feature Not Available
9.0
178
Feature Not Available
Variation Testing
7.1
195
Not enough data
6.8
186
Not enough data
8.2
201
Not enough data
7.8
202
Not enough data
7.9
197
Not enough data
7.3
189
Not enough data
Reporting
8.6
204
Not enough data
9.0
217
Not enough data
Personalization
8.0
200
Not enough data
7.9
200
Not enough data
8.3
193
Not enough data
Administration
8.5
213
Not enough data
8.0
198
Not enough data
8.7
211
Not enough data
8.9
210
Not enough data
Categories
Categories
Shared Categories
Adjust and AppFollow are categorized as App Store Optimization and Mobile App Analytics
Reviews
Reviewers' Company Size
Adjust
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
AppFollow
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
19.8%
Computer Games
15.7%
Financial Services
9.9%
Entertainment
7.6%
Retail
5.2%
Other
41.8%
Information Technology and Services
17.6%
Computer Software
12.3%
Computer Games
11.8%
Health, Wellness and Fitness
8.6%
Marketing and Advertising
6.4%
Other
43.3%
Discussions
What is adjust tool?
1 Comment
AS
Adjust is a Mobile Measurement Partner used for attribution of installs/Engagements on your mobile applicationRead more
How does adjust work?
1 Comment
İ
Adjust is an analytics platform that helps marketers their mobile apps with solutions for measuring and optimizing campaigns and protecting user data. Read more
Adjust has no more discussions with answers
Blocking the popularity of keywords in free version
4 Comments
KA
Bro I believe this can help thanks ((( https://apkaze.comRead more
How do I add multiple apps and track them at one place? Also I want to improve my ASO score, can you please help me with some good tips (where we are missing currently?
3 Comments
TR
For the best Real Estate option in Pakistan
<a href="https://therealtor.pk/">The Realtor</a>Read more
Please don't block at least the popularity of keywords in free version
1 Comment
OP
Hi Mudassar,
Thanks so much for starting this discussion.
Our product team plans to ship some changes in the product that will allow seeing Keyword...Read more
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