Compare Adjust and Appfigures 
Featured Products
At a Glance
Market Segments
Mid-Market (50.2% of reviews)
Small-Business (82.4% of reviews)
Entry-Level Pricing
Free 1500 Attributions Per Month
Free
Adjust
Star Rating
(603)4.6 out of 5
Market Segments
Mid-Market (50.2% of reviews)
Pros & Cons
Entry-Level Pricing
Free 1500 Attributions Per Month
Browse all 3 pricing plansAppfigures
Star Rating
(17)4.2 out of 5
Market Segments
Small-Business (82.4% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
Free
Browse all 6 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Adjust excels in providing high-quality support, with users highlighting the team's responsiveness and practical assistance during both setup and ongoing use. This level of support is a significant advantage for businesses looking for reliable help throughout their journey.
- Users say that Appfigures offers a user-friendly experience, particularly for those focused on app analysis. Reviewers appreciate its intuitive navigation and the ability to respond to app reviews directly from the platform, making it a convenient tool for managing app presence and strategy.
- According to verified reviews, Adjust stands out for its depth of data and accurate attribution capabilities. Users value the comprehensive view it provides of the user journey, which aids in making informed budget allocation decisions and evaluating campaign performance.
- Reviewers mention that while Appfigures is praised for its affordability and keyword research features, it has fewer recent reviews compared to Adjust, which may indicate a less active user base. This could affect the reliability of insights for potential buyers.
- G2 reviewers highlight that Adjust's customizable reporting features are a significant asset, allowing users to tailor their data analysis to specific needs. This flexibility is particularly beneficial for businesses that require detailed insights into user activity and acquisition channel performance.
- Users express that while both platforms offer free entry-level pricing, Adjust's overall higher satisfaction ratings suggest a more robust and reliable experience, especially for mid-market companies looking for comprehensive app tracking and analytics solutions.
Pricing
Entry-Level Pricing
Adjust
Base
Free
1500 Attributions Per Month
For growing, independent developers. Get started for free with email support and up to 1,500 monthly attributions.
- Click and impression-based attribution and reattribution
- Unlimited organic installs, impressions, and clicks
- Comprehensive iOS 14.5+ measurement solutions
Appfigures
Free
Free
Our free tier is great for getting into analytics
- Download & Revenue Analytics
- Subscription analytics
- Advertiser analytics
Free Trial
Adjust
Free Trial is available
Appfigures
Free Trial is available
Ratings
Meets Requirements
8.9
454
8.6
12
Ease of Use
8.8
483
8.8
12
Ease of Setup
8.7
432
8.9
6
Ease of Admin
8.7
238
9.2
6
Quality of Support
9.0
447
7.9
8
Has the product been a good partner in doing business?
9.1
241
6.3
5
Product Direction (% positive)
8.9
424
6.5
10
Features by Category
User Identification
7.8
181
Not enough data
8.0
183
Not enough data
8.2
181
Not enough data
Tracking & Reporting
8.9
210
Not enough data
8.3
204
Not enough data
9.0
219
Not enough data
8.8
224
Not enough data
8.1
187
Not enough data
8.2
183
Not enough data
Metrics
8.7
207
Not enough data
8.0
183
Not enough data
8.7
205
Not enough data
8.5
179
Not enough data
9.1
210
Not enough data
Optimization
8.0
39
Not enough data
7.8
39
Not enough data
8.2
39
Not enough data
8.2
38
8.0
5
8.4
38
8.7
5
8.0
38
7.7
5
8.2
39
Not enough data
Reporting & Alerts
8.5
41
7.7
5
8.6
41
7.3
5
8.2
36
Not enough data
8.3
36
7.3
5
Competition Monitoring
8.1
36
8.0
5
8.2
37
8.3
5
8.2
38
7.7
5
8.5
37
Not enough data
Platform Additional Functionality
8.6
39
Not enough data
8.1
36
8.7
5
8.2
37
8.7
5
Agentic AI - App Store Optimization
8.3
27
Not enough data
8.5
27
Not enough data
8.7
27
Not enough data
8.6
27
Not enough data
8.9
28
Not enough data
Trading
7.3
77
Not enough data
6.9
77
Not enough data
8.8
86
Not enough data
Threat Detection
7.6
77
Not enough data
8.1
84
Not enough data
8.1
78
Not enough data
7.9
78
Not enough data
Blocking
7.4
78
Not enough data
8.1
80
Not enough data
7.4
74
Not enough data
Agentic AI - Click Fraud
6.8
62
Not enough data
6.7
62
Not enough data
6.7
62
Not enough data
6.7
62
Not enough data
7.0
64
Not enough data
Platform Basics
8.9
202
Not enough data
8.7
199
Not enough data
8.3
178
Not enough data
8.4
195
Not enough data
8.4
211
Not enough data
7.9
171
Not enough data
Platform Data
8.0
182
Not enough data
8.6
191
Not enough data
8.9
294
Not enough data
8.5
223
Not enough data
8.5
200
Not enough data
8.4
192
Not enough data
Agentic AI - Value Selling Tools
6.5
128
Not enough data
7.3
144
Not enough data
6.9
127
Not enough data
6.8
124
Not enough data
6.9
125
Not enough data
7.1
128
Not enough data
Metrics
8.7
207
Not enough data
8.0
183
Not enough data
8.7
205
Not enough data
8.5
179
Not enough data
9.1
210
Not enough data
Variation Testing
7.3
210
Not enough data
6.9
198
Not enough data
8.3
214
Not enough data
7.9
216
Not enough data
8.0
209
Not enough data
7.4
201
Not enough data
Reporting
8.7
218
Not enough data
9.1
240
Not enough data
Personalization
8.1
212
Not enough data
8.0
214
Not enough data
8.4
205
Not enough data
Administration
8.6
228
Not enough data
8.0
211
Not enough data
8.7
230
Not enough data
9.0
222
Not enough data
Categories
Categories
Shared Categories
Adjust and Appfigures are categorized as App Store Optimization
Unique Categories
Adjust is categorized as Mobile Attribution, Mobile App Analytics, Mobile App Optimization, and Click Fraud
Appfigures has no unique categories
Reviews
Reviewers' Company Size
Adjust
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Appfigures
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
23.4%
Computer Games
19.3%
Financial Services
7.9%
Entertainment
7.1%
Information Technology and Services
5.2%
Other
37.2%
Computer Software
35.3%
Computer Games
23.5%
Entertainment
11.8%
Sports
5.9%
Online Media
5.9%
Other
17.6%
Discussions
What is adjust tool?
1 Comment
AS
Adjust is a Mobile Measurement Partner used for attribution of installs/Engagements on your mobile applicationRead more
How does adjust work?
1 Comment
İ
Adjust is an analytics platform that helps marketers their mobile apps with solutions for measuring and optimizing campaigns and protecting user data. Read more
Adjust has no more discussions with answers
Appfigures has no discussions with answers
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