# Adjust vs Adobe Analytics Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Adjust excels in user-friendliness, with many users appreciating its intuitive interface that simplifies complex tasks. One user noted, "It is very helpful and makes the work much easier," highlighting how the platform reduces confusion around user acquisition sources.
- **Users say** Adobe Analytics provides robust tools for understanding customer interactions, particularly for web and digital platforms. Reviewers have mentioned its effectiveness in measuring campaign performance and optimizing marketing efforts, stating, "I appreciate its ability to measure campaign performance and optimize our marketing efforts."
- **According to verified reviews** , Adjust stands out for its accurate and transparent attribution capabilities, which are crucial for businesses that rely on precise data for financial decisions. Users have expressed satisfaction with how it helps them track user behavior across channels, saying, "I like Adjust most for its accurate and transparent attribution."
- **Reviewers mention** that Adobe Analytics, while powerful, can sometimes present challenges in setup and configuration, with some users noting that it struggles to match specific workflow needs. This contrasts with Adjust's higher ratings for ease of setup, where users find the onboarding process straightforward.
- **G2 reviewers highlight** the quality of support provided by Adjust, which has received high praise for its responsiveness and helpfulness. Users have noted that the support team is a significant asset, contributing to a smoother overall experience compared to Adobe Analytics, which has received mixed feedback in this area.
- **Users report** that Adobe Analytics is particularly beneficial for enterprises looking for comprehensive analytics solutions, while Adjust is favored by mid-market companies for its cost-effectiveness and free entry-level pricing. This makes Adjust an attractive option for smaller businesses or those just starting with mobile app analytics.



| | Adjust | Adobe Analytics | 
|---|---|---|
| **Star Rating** | 4.7 out of 5 | 4.2 out of 5 | 
| **Total Reviews** | 711 | 1,216 | 
| **Largest Market Segment** | Mid-Market (48.5% of reviews) | Enterprise (43.2% of reviews) | 
| **Entry Level Price** | Free 1500 Attributions Per Month | No pricing available | 

---
## Top Pros & Cons

### Adjust

Pros:
- Ease of Use (146 reviews)
- Customer Support (111 reviews)

Cons:
- Slow Loading (41 reviews)
- Complexity (38 reviews)

### Adobe Analytics

Pros:
- Insights (84 reviews)
- Analytics (77 reviews)

Cons:
- Learning Curve (51 reviews)
- Steep Learning Curve (27 reviews)

---
## Ratings Comparison
| Rating | Adjust | Adobe Analytics | 
|---|---|---|
  | **Meets Requirements** | 8.9 (551 reviews) | 8.6 (910 reviews) | 
  | **Ease of Use** | 8.9 (584 reviews) | 7.5 (973 reviews) | 
  | **Ease of Setup** | 8.8 (532 reviews) | 7.2 (411 reviews) | 
  | **Ease of Admin** | 8.8 (252 reviews) | 7.6 (282 reviews) | 
  | **Quality of Support** | 9.1 (544 reviews) | 7.8 (833 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.1 (255 reviews) | 8.0 (282 reviews) | 
  | **Product Direction (% positive)** | 9.0 (495 reviews) | 7.6 (865 reviews) | 

---
## Pricing

### Adjust

#### Entry-Level Pricing

Plan: Base

Price: Free 1500 Attributions Per Month

Description: For growing, independent developers. Get started for free with email support and up to 1,500 monthly attributions.

Key Features:
- Click and impression-based attribution and reattribution
- Unlimited organic installs, impressions, and clicks
- Comprehensive iOS 14.5+ measurement solutions

[Browse all 3 editions](https://www.g2.com/products/adjust/pricing)

#### Free Trial

Yes

### Adobe Analytics

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

---
## Features Comparison By Category

### Digital Analytics

| Product | Score | Reviews |
|---|---|---|
| **Adjust** | N/A | N/A |
| **Adobe Analytics** | 8.3/10 | 736 |

#### Metrics

| Feature | Adjust | Adobe Analytics | 
|---|---|---|
| **Sessions - Digital Analytics** | Not enough data | 8.6 (610 reviews) | 
| **Engagement** | Not enough data | 8.5 (601 reviews) | 
| **Entry and Exit Pages** | Not enough data | 8.4 (605 reviews) | 
| **Standard Event Tracking** | Not enough data | 8.4 (578 reviews) | 
| **Custom Event Tracking** | Not enough data | 8.4 (566 reviews) | 
| **Retention** | Not enough data | 8.1 (540 reviews) | 
| **Return** | Not enough data | 8.1 (560 reviews) | 
| **Conversions** | Not enough data | 8.5 (570 reviews) | 
| **Funnels** | Not enough data | 8.2 (534 reviews) | 

#### Reporting

| Feature | Adjust | Adobe Analytics | 
|---|---|---|
| **Real-Time Reporting** | Not enough data | 8.3 (602 reviews) | 
| **Trending** | Not enough data | 8.3 (579 reviews) | 
| **Retroactive Reporting** | Not enough data | 8.2 (555 reviews) | 
| **Segmentation** | Not enough data | 8.4 (580 reviews) | 
| **Mobile Reporting** | Not enough data | 8.1 (512 reviews) | 
| **Unification Across Devices** | Not enough data | 8.0 (496 reviews) | 
| **Custom Reports and Dashboards** | Not enough data | 8.5 (613 reviews) | 

#### Other

| Feature | Adjust | Adobe Analytics | 
|---|---|---|
| **User Data** | Not enough data | 8.5 (554 reviews) | 
| **Site Search Reporting** | Not enough data | 8.3 (529 reviews) | 
| **Load Time Monitoring** | Not enough data | 8.1 (497 reviews) | 
| **Campaign Tracking** | Not enough data | 8.5 (551 reviews) | 
| **E-Commerce** | Not enough data | 8.4 (474 reviews) | 
| **Promotional Messages** | Not enough data | 8.1 (432 reviews) | 
| **Administration Alerts** | Not enough data | 8.2 (457 reviews) | 

#### Agentic AI - Digital Analytics

| Feature | Adjust | Adobe Analytics | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.4 (42 reviews) | 
| **Cross-system Integration** | Not enough data | 8.7 (41 reviews) | 
| **Proactive Assistance** | Not enough data | 8.5 (41 reviews) | 
| **Decision Making** | Not enough data | 8.8 (43 reviews) | 

#### Administration

| Feature | Adjust | Adobe Analytics | 
|---|---|---|
| **API / Integrations** | Not enough data | 8.1 (462 reviews) | 
| **QA Testing** | Not enough data | 8.2 (442 reviews) | 
| **Performance and Reliability** | Not enough data | 8.4 (562 reviews) | 
| **User, Role, and Access Management** | Not enough data | 8.4 (529 reviews) | 

### Mobile App Analytics

| Product | Score | Reviews |
|---|---|---|
| **Adjust** | 8.5/10 | 318 |
| **Adobe Analytics** | 8.6/10 | 260 |

#### User Identification

| Feature | Adjust | Adobe Analytics | 
|---|---|---|
| **Demographics** | 7.8 (182 reviews) | 8.4 (203 reviews) | 
| **User Segmentation** | 8.1 (188 reviews) | 8.6 (207 reviews) | 
| **Geolocation** | 8.3 (187 reviews) | 8.6 (199 reviews) | 

#### Tracking & Reporting

| Feature | Adjust | Adobe Analytics | 
|---|---|---|
| **Custom Event Tracking** | 9.0 (221 reviews) | 8.7 (203 reviews) | 
| **Real-Time Insights** | 8.4 (219 reviews) | 8.4 (209 reviews) | 
| **Attribution** | 9.1 (240 reviews) | 8.4 (205 reviews) | 
| **Dashboard** | 9.0 (258 reviews) | 8.7 (217 reviews) | 
| **User Path Tracking** | 8.1 (190 reviews) | 8.5 (209 reviews) | 
| **User Activity History** | 8.2 (185 reviews) | 8.6 (201 reviews) | 

#### Metrics

| Feature | Adjust | Adobe Analytics | 
|---|---|---|
| **Engagement** | 8.7 (218 reviews) | 9.0 (77 reviews) | 
| **Exit Tracking** | 8.1 (185 reviews) | 8.7 (78 reviews) | 
| **Retention** | 8.7 (220 reviews) | Feature Not Available | 
| **Return** | 8.6 (190 reviews) | Feature Not Available | 
| **Conversions** | 9.2 (232 reviews) | Feature Not Available | 

### App Store Optimization

| Product | Score | Reviews |
|---|---|---|
| **Adjust** | 8.3/10 | 50 |
| **Adobe Analytics** | N/A | N/A |

#### Optimization

| Feature | Adjust | Adobe Analytics | 
|---|---|---|
| **Icon Testing** | 8.0 (39 reviews) | Not enough data | 
| **Screenshot Testing** | 7.8 (39 reviews) | Not enough data | 
| **App Store Page Design & Preview** | 8.2 (39 reviews) | Not enough data | 
| **Keyword Tools** | 8.2 (38 reviews) | Not enough data | 
| **Reviews & Ratings** | 8.4 (38 reviews) | Not enough data | 
| **Keyword Localization** | 8.0 (38 reviews) | Not enough data | 
| **Conversion Rate Benchmarks** | 8.2 (39 reviews) | Not enough data | 

#### Reporting & Alerts

| Feature | Adjust | Adobe Analytics | 
|---|---|---|
| **Reports and Dashboards** | 8.5 (41 reviews) | Not enough data | 
| **Traffic Source Reporting** | 8.6 (42 reviews) | Not enough data | 
| **Featured App Alerts** | 8.2 (36 reviews) | Not enough data | 
| **Alert Delivery** | 8.3 (36 reviews) | Not enough data | 

#### Competition Monitoring

| Feature | Adjust | Adobe Analytics | 
|---|---|---|
| **Timeline** | 8.0 (35 reviews) | Not enough data | 
| **Store Performance** | 8.1 (36 reviews) | Not enough data | 
| **Financial Analysis** | 8.1 (37 reviews) | Not enough data | 
| **Category Ranking** | 8.4 (36 reviews) | Not enough data | 

#### Platform Additional Functionality

| Feature | Adjust | Adobe Analytics | 
|---|---|---|
| **Integrations** | 8.6 (38 reviews) | Not enough data | 
| **Organic Keyword Protection** | 8.1 (35 reviews) | Not enough data | 
| **App Suggestions** | 8.2 (36 reviews) | Not enough data | 

#### Agentic AI - App Store Optimization

| Feature | Adjust | Adobe Analytics | 
|---|---|---|
| **Autonomous Task Execution** | 8.3 (26 reviews) | Not enough data | 
| **Cross-system Integration** | 8.4 (26 reviews) | Not enough data | 
| **Adaptive Learning** | 8.7 (26 reviews) | Not enough data | 
| **Proactive Assistance** | 8.6 (26 reviews) | Not enough data | 
| **Decision Making** | 8.8 (27 reviews) | Not enough data | 

### Click Fraud

| Product | Score | Reviews |
|---|---|---|
| **Adjust** | 7.3/10 | 100 |
| **Adobe Analytics** | N/A | N/A |

#### Trading

| Feature | Adjust | Adobe Analytics | 
|---|---|---|
| **Keyword Tracking** | 7.3 (74 reviews) | Not enough data | 
| **Refund Management** | 6.8 (73 reviews) | Not enough data | 
| **Integrations** | 8.8 (84 reviews) | Not enough data | 

#### Threat Detection

| Feature | Adjust | Adobe Analytics | 
|---|---|---|
| **Account Alerts** | 7.5 (72 reviews) | Not enough data | 
| **Threat Detection** | 8.0 (80 reviews) | Not enough data | 
| **IP Address Monitoring** | 8.0 (74 reviews) | Not enough data | 
| **Rules** | 7.9 (74 reviews) | Not enough data | 

#### Blocking

| Feature | Adjust | Adobe Analytics | 
|---|---|---|
| **Manual IP Blocking** | 7.4 (74 reviews) | Not enough data | 
| **Automated IP Blocking** | 8.0 (76 reviews) | Not enough data | 
| **Cross-Campaign Blocking** | 7.3 (69 reviews) | Not enough data | 

#### Agentic AI - Click Fraud

| Feature | Adjust | Adobe Analytics | 
|---|---|---|
| **Autonomous Task Execution** | 6.7 (57 reviews) | Not enough data | 
| **Cross-system Integration** | 6.6 (58 reviews) | Not enough data | 
| **Adaptive Learning** | 6.4 (58 reviews) | Not enough data | 
| **Proactive Assistance** | 6.4 (58 reviews) | Not enough data | 
| **Decision Making** | 7.0 (62 reviews) | Not enough data | 

### Mobile Attribution

| Product | Score | Reviews |
|---|---|---|
| **Adjust** | 8.0/10 | 425 |
| **Adobe Analytics** | N/A | N/A |

#### Platform Basics

| Feature | Adjust | Adobe Analytics | 
|---|---|---|
| **Attribution Windows** | 8.9 (208 reviews) | Not enough data | 
| **Retargeting Attribution** | 8.7 (203 reviews) | Not enough data | 
| **Validation Rules** | 8.4 (179 reviews) | Not enough data | 
| **Cross-platform attribution** | 8.4 (198 reviews) | Not enough data | 
| **Fraud Detection** | 8.6 (244 reviews) | Not enough data | 
| **Post-Fraud Attribution** | 8.0 (174 reviews) | Not enough data | 

#### Platform Data

| Feature | Adjust | Adobe Analytics | 
|---|---|---|
| **Uninstall Metrics** | 8.0 (184 reviews) | Not enough data | 
| **Retention Metrics** | 8.7 (205 reviews) | Not enough data | 
| **Analytics Dashboard** | 9.0 (365 reviews) | Not enough data | 
| **Cross-channel insights** | 8.7 (260 reviews) | Not enough data | 
| **Custom Dashboards** | 8.5 (227 reviews) | Not enough data | 
| **Data Segmentation** | 8.4 (211 reviews) | Not enough data | 

#### Agentic AI - Value Selling Tools

| Feature | Adjust | Adobe Analytics | 
|---|---|---|
| **Autonomous Task Execution** | 6.5 (128 reviews) | Not enough data | 
| **Cross-system Integration** | 7.7 (168 reviews) | Not enough data | 
| **Adaptive Learning** | 6.9 (127 reviews) | Not enough data | 
| **Natural Language Interaction** | 6.8 (125 reviews) | Not enough data | 
| **Proactive Assistance** | 7.0 (127 reviews) | Not enough data | 
| **Decision Making** | 7.3 (135 reviews) | Not enough data | 

### Audience Intelligence Platforms

| Product | Score | Reviews |
|---|---|---|
| **Adjust** | N/A | N/A |
| **Adobe Analytics** | 9.2/10 | 27 |

#### Audiences

| Feature | Adjust | Adobe Analytics | 
|---|---|---|
| **Audience Insights** | Not enough data | 9.2 (24 reviews) | 
| **Influencer Identification** | Not enough data | Feature Not Available | 
| **Buyer Personas** | Not enough data | Feature Not Available | 
| **Segmentation** | Not enough data | 9.3 (24 reviews) | 

#### Data Analysis

| Feature | Adjust | Adobe Analytics | 
|---|---|---|
| **Network Analysis** | Not enough data | Feature Not Available | 
| **Dashboards** | Not enough data | 9.5 (24 reviews) | 
| **Visualizations** | Not enough data | 9.2 (24 reviews) | 
| **Advanced Filtering** | Not enough data | 9.2 (24 reviews) | 

#### Administration

| Feature | Adjust | Adobe Analytics | 
|---|---|---|
| **Marketing Integrations** | Not enough data | 9.4 (24 reviews) | 
| **Ad Integrations** | Not enough data | 8.9 (24 reviews) | 
| **Data Exporting** | Not enough data | 9.1 (24 reviews) | 

#### Agentic AI - Audience Intelligence Platforms

| Feature | Adjust | Adobe Analytics | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 9.2 (22 reviews) | 
| **Cross-system Integration** | Not enough data | 9.2 (22 reviews) | 
| **Adaptive Learning** | Not enough data | 9.2 (22 reviews) | 
| **Proactive Assistance** | Not enough data | 9.2 (22 reviews) | 

### Predictive Analytics

| Product | Score | Reviews |
|---|---|---|
| **Adjust** | N/A | N/A |
| **Adobe Analytics** | 9.0/10 | 73 |

#### Statistical Tool

| Feature | Adjust | Adobe Analytics | 
|---|---|---|
| **Scripting** | Not enough data | Feature Not Available | 
| **Data Mining** | Not enough data | Feature Not Available | 
| **Algorithms** | Not enough data | Feature Not Available | 

#### Data Analysis

| Feature | Adjust | Adobe Analytics | 
|---|---|---|
| **Analysis** | Not enough data | 9.1 (68 reviews) | 
| **Data Interaction** | Not enough data | 9.0 (66 reviews) | 

#### Decision Making

| Feature | Adjust | Adobe Analytics | 
|---|---|---|
| **Modeling** | Not enough data | Feature Not Available | 
| **Data Visualizations** | Not enough data | 9.0 (67 reviews) | 
| **Report Generation** | Not enough data | 9.0 (68 reviews) | 
| **Data Unification** | Not enough data | 8.9 (65 reviews) | 

#### Generative AI

| Feature | Adjust | Adobe Analytics | 
|---|---|---|
| **AI Text Generation** | Not enough data | 8.8 (39 reviews) | 
| **AI Text Summarization** | Not enough data | 9.1 (39 reviews) | 

### Mobile Analytics

| Product | Score | Reviews |
|---|---|---|
| **Adjust** | 8.7/10 | 272 |
| **Adobe Analytics** | 8.9/10 | 88 |

#### Metrics

| Feature | Adjust | Adobe Analytics | 
|---|---|---|
| **Engagement** | 8.7 (218 reviews) | 9.0 (77 reviews) | 
| **Exit Tracking** | 8.1 (185 reviews) | 8.7 (78 reviews) | 
| **Retention** | 8.7 (220 reviews) | Feature Not Available | 
| **Return** | 8.6 (190 reviews) | Feature Not Available | 
| **Conversions** | 9.2 (232 reviews) | Feature Not Available | 

### Mobile App Optimization

| Product | Score | Reviews |
|---|---|---|
| **Adjust** | 8.1/10 | 283 |
| **Adobe Analytics** | N/A | N/A |

#### Variation Testing

| Feature | Adjust | Adobe Analytics | 
|---|---|---|
| **A/B Testing** | 7.2 (205 reviews) | Not enough data | 
| **WYSIWYG Editor** | 6.8 (190 reviews) | Not enough data | 
| **Conversion Goal** | 8.3 (210 reviews) | Not enough data | 
| **Percentage of Traffic** | 7.9 (209 reviews) | Not enough data | 
| **Confidence Level** | 7.9 (201 reviews) | Not enough data | 
| **Multivariant Testing** | 7.4 (193 reviews) | Not enough data | 

#### Reporting

| Feature | Adjust | Adobe Analytics | 
|---|---|---|
| **Segmentation** | 8.7 (215 reviews) | Not enough data | 
| **Reports and Dashboards** | 9.1 (240 reviews) | Not enough data | 

#### Personalization

| Feature | Adjust | Adobe Analytics | 
|---|---|---|
| **Standard Targeting** | 8.1 (206 reviews) | Not enough data | 
| **Custom Targeting** | 8.0 (207 reviews) | Not enough data | 
| **Data Segmentation** | 8.4 (201 reviews) | Not enough data | 

#### Administration

| Feature | Adjust | Adobe Analytics | 
|---|---|---|
| **API / Integrations** | 8.5 (224 reviews) | Not enough data | 
| **QA Testing** | 8.0 (204 reviews) | Not enough data | 
| **Performance and Reliability** | 8.7 (230 reviews) | Not enough data | 
| **User, Role, and Access Management** | 8.9 (218 reviews) | Not enough data | 

---
## Categories
**Shared Categories (1):** [Mobile App Analytics Tools](https://www.g2.com/categories/mobile-app-analytics)

**Unique to Adjust (4):** [Mobile Attribution Platforms](https://www.g2.com/categories/mobile-attribution), [App Store Optimization Software](https://www.g2.com/categories/app-store-optimization), [Mobile App Optimization Software](https://www.g2.com/categories/mobile-app-optimization), [Click Fraud Software](https://www.g2.com/categories/click-fraud)

**Unique to Adobe Analytics (3):** [Predictive Analytics Software](https://www.g2.com/categories/predictive-analytics), [Audience Intelligence Platforms ](https://www.g2.com/categories/audience-intelligence-platforms), [Digital Analytics Software](https://www.g2.com/categories/digital-analytics)


---
## Reviewer Demographics

### By Company Size

| Segment | Adjust | Adobe Analytics | 
|---|---|---|
| **Small-Business** | 38.7% | 26.9% | 
| **Mid-Market** | 48.5% | 29.9% | 
| **Enterprise** | 12.8% | 43.2% | 

### By Industry

#### Adjust

- **Marketing and Advertising:** 23.3%
- **Computer Games:** 20.4%
- **Entertainment:** 7.7%
- **Financial Services:** 7.6%
- **Information Technology and Services:** 5.1%
- **Computer Software:** 3.4%
- **Retail:** 3.2%
- **Banking:** 3.1%
- **Internet:** 2.1%
- **Airlines/Aviation:** 1.9%
- **Other:** 22.2%

#### Adobe Analytics

- **Marketing and Advertising:** 13.3%
- **Information Technology and Services:** 8.0%
- **Financial Services:** 5.6%
- **Computer Software:** 5.4%
- **Retail:** 5.2%
- **Telecommunications:** 3.0%
- **Internet:** 2.9%
- **Hospital & Health Care:** 2.9%
- **Hospitality:** 2.7%
- **Education Management:** 2.5%
- **Other:** 48.6%

---
## Alternatives

### Alternatives to Adjust

- [Kochava](https://www.g2.com/products/kochava/reviews) — 4.1/5 stars (136 reviews)
- [AppsFlyer](https://www.g2.com/products/appsflyer/reviews) — 4.5/5 stars (722 reviews)
- [Singular](https://www.g2.com/products/singular/reviews) — 4.5/5 stars (509 reviews)
- [Branch](https://www.g2.com/products/branch/reviews) — 4.4/5 stars (453 reviews)
- [CleverTap](https://www.g2.com/products/clevertap/reviews) — 4.6/5 stars (652 reviews)
- [Amplitude Analytics](https://www.g2.com/products/amplitude-analytics/reviews) — 4.5/5 stars (2884 reviews)
- [Mixpanel](https://www.g2.com/products/mixpanel/reviews) — 4.5/5 stars (1351 reviews)
- [Airbridge](https://www.g2.com/products/airbridge/reviews) — 4.7/5 stars (29 reviews)
- [Google Analytics](https://www.g2.com/products/google-analytics/reviews) — 4.5/5 stars (6831 reviews)
- [MoEngage](https://www.g2.com/products/moengage/reviews) — 4.5/5 stars (524 reviews)

### Alternatives to Adobe Analytics

- [Google Analytics](https://www.g2.com/products/google-analytics/reviews) — 4.5/5 stars (6831 reviews)
- [Amplitude Analytics](https://www.g2.com/products/amplitude-analytics/reviews) — 4.5/5 stars (2884 reviews)
- [Pendo](https://www.g2.com/products/pendo-io-pendo/reviews) — 4.4/5 stars (1779 reviews)
- [Mixpanel](https://www.g2.com/products/mixpanel/reviews) — 4.5/5 stars (1351 reviews)
- [Heap](https://www.g2.com/products/heap/reviews) — 4.4/5 stars (1097 reviews)
- [Glassbox](https://www.g2.com/products/glassbox/reviews) — 4.9/5 stars (809 reviews)
- [Contentsquare](https://www.g2.com/products/contentsquare/reviews) — 4.6/5 stars (631 reviews)
- [Google Analytics 360](https://www.g2.com/products/google-analytics-360/reviews) — 4.4/5 stars (597 reviews)
- [Fullstory](https://www.g2.com/products/fullstory/reviews) — 4.5/5 stars (1048 reviews)
- [Kissmetrics](https://www.g2.com/products/kissmetrics/reviews) — 4.1/5 stars (168 reviews)

---
## Top Discussions

### Adjust

- Title: [How does adjust work?](https://www.g2.com/discussions/how-does-adjust-work) — 1 comment
  > **Top comment:** "Adjust is an analytics platform that helps marketers their mobile apps with solutions for measuring and optimizing campaigns and protecting user data. "
- Title: [What is adjust tool?](https://www.g2.com/discussions/what-is-adjust-tool) — 1 comment
  > **Top comment:** "Adjust is a Mobile Measurement Partner used for attribution of installs/Engagements on your mobile application"

### Adobe Analytics

- Title: [What is Adobe Analytics used for?](https://www.g2.com/discussions/what-is-adobe-analytics-used-for) — 2 comments
  > **Top comment:** "Adobe Analytics is used for analysis website performance, user behaviour tracking and real time analytics for the website."
- Title: [What Software Reports Google Shopping Search Term Attribution?](https://www.g2.com/discussions/what-software-reports-google-shopping-search-term-attribution) — 1 comment, 1 upvote
  > **Top comment:** "Adobe Analytics helps track and analyze user behavior across the entire customer journey, but it does not directly capture Google Shopping search terms due..."
- Title: [How I do?](https://www.g2.com/discussions/adobe-analytics-how-i-do) — 1 comment, 1 upvote
  > **Top comment:** "Good"
- Title: [1) Sum of each row on visits and the total number are different. 2) Results 'Unspecified' when create table for traffics from keywords.](https://www.g2.com/discussions/1-sum-of-each-row-on-visits-and-the-total-number-are-different-2-results-unspecified-when-create-table-for-traffics-from-keywords) — 1 comment, 1 upvote
  > **Top comment:** "yes the system metrics like unique visitors will de duplicate the numbers against the dimension and will show accordingly. But user created metrics like..."
- Title: [What else are you using adobe analytics for?](https://www.g2.com/discussions/34437-what-else-are-you-using-adobe-analytics-for) — 1 comment, 1 upvote
  > **Top comment:** "Adobe analytics provides data on how our websites are performing, what site visitors do on the page(s), and how our marketing channels are performing. In..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/adjust-vs-adobe-analytics)