Compare Adjust and Adobe Analytics 
Featured Products
At a Glance
Market Segments
Mid-Market (50.4% of reviews)
Enterprise (43.3% of reviews)
Entry-Level Pricing
Free 1500 Attributions Per Month
No pricing available
Adjust
Star Rating
(597)4.6 out of 5
Market Segments
Mid-Market (50.4% of reviews)
Pros & Cons
Entry-Level Pricing
Free 1500 Attributions Per Month
Browse all 3 pricing plansAdobe Analytics
Star Rating
(1,151)4.2 out of 5
Market Segments
Enterprise (43.3% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Adobe AnalyticsSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Adjust excels in ease of use, with many users appreciating its intuitive interface that simplifies the process of consolidating and analyzing traffic data. In contrast, Adobe Analytics users mention some challenges with setup and configuration, which can be less straightforward for new users.
- Users say that Adjust's attribution capabilities are a standout feature, with feedback highlighting its accuracy and strong fraud prevention measures. This gives users confidence in tracking installs and events. Meanwhile, Adobe Analytics is praised for its advanced segmentation and customizable dashboards, which allow for deep dives into user behavior, but some users find it less effective for straightforward attribution tasks.
- Reviewers mention that Adobe Analytics provides a high level of detail in data analysis, enabling users to track specific user journeys and create custom segments. This feature is particularly beneficial for enterprises looking to understand complex user behaviors. On the other hand, Adjust is noted for its best-in-class mobile measurement, making it a preferred choice for mid-market companies focused on mobile app analytics.
- According to verified reviews, Adjust has a higher overall satisfaction score, reflecting its strong market presence and user trust. Users appreciate the quick implementation process, which contrasts with Adobe Analytics, where some users report a steeper learning curve and longer setup times.
- G2 reviewers highlight that Adjust's customer support is highly rated, with users feeling well-supported in their analytics journey. In comparison, while Adobe Analytics does offer solid support, some users have expressed a desire for more responsive assistance, particularly during the initial setup phase.
- Users report that both platforms offer robust features for tracking user activity, but Adobe Analytics shines in its custom event tracking capabilities, allowing for detailed insights into user interactions. Adjust, however, is recognized for its real-time insights and ease of access to critical data, making it a strong contender for those needing immediate analytics feedback.
Pricing
Entry-Level Pricing
Adjust
Base
Free
1500 Attributions Per Month
For growing, independent developers. Get started for free with email support and up to 1,500 monthly attributions.
- Click and impression-based attribution and reattribution
- Unlimited organic installs, impressions, and clicks
- Comprehensive iOS 14.5+ measurement solutions
Adobe Analytics
No pricing availableFree Trial
Adjust
Free Trial is available
Adobe Analytics
No trial information availableRatings
Meets Requirements
8.9
449
8.6
893
Ease of Use
8.8
478
7.5
950
Ease of Setup
8.7
428
7.2
389
Ease of Admin
8.7
238
7.6
283
Quality of Support
9.0
442
7.8
819
Has the product been a good partner in doing business?
9.1
241
8.0
283
Product Direction (% positive)
8.9
421
7.6
854
Features by Category
Metrics
Not enough data
8.6
609
Not enough data
8.4
601
Not enough data
8.4
606
Not enough data
8.4
580
Not enough data
8.4
565
Not enough data
8.1
542
Not enough data
8.1
562
Not enough data
8.5
569
Not enough data
8.2
535
Reporting
Not enough data
8.3
598
Not enough data
8.3
580
Not enough data
8.2
556
Not enough data
8.4
577
Not enough data
8.1
513
Not enough data
8.0
497
Not enough data
8.5
599
Other
Not enough data
8.4
555
Not enough data
8.3
531
Not enough data
8.1
499
Not enough data
8.5
550
Not enough data
8.4
476
Not enough data
8.0
434
Not enough data
8.2
459
Agentic AI - Digital Analytics
Not enough data
8.5
40
Not enough data
8.8
40
Not enough data
8.5
40
Not enough data
8.7
41
Administration
Not enough data
8.1
456
Not enough data
8.2
444
Not enough data
8.4
554
Not enough data
8.4
531
User Identification
7.8
181
8.3
205
8.0
183
8.6
209
8.2
181
8.5
201
Tracking & Reporting
8.9
210
8.7
205
8.3
203
8.4
211
9.0
219
8.4
207
8.8
223
8.7
219
8.1
187
8.5
211
8.2
183
8.6
203
Metrics
8.7
205
8.9
79
8.0
182
8.7
80
8.6
204
Feature Not Available
8.5
179
Feature Not Available
9.1
209
Feature Not Available
Optimization
8.0
39
Not enough data
7.8
39
Not enough data
8.2
39
Not enough data
8.2
38
Not enough data
8.4
38
Not enough data
8.0
38
Not enough data
8.2
39
Not enough data
Reporting & Alerts
8.5
41
Not enough data
8.6
41
Not enough data
8.2
36
Not enough data
8.3
36
Not enough data
Competition Monitoring
8.1
36
Not enough data
8.2
37
Not enough data
8.2
38
Not enough data
8.5
37
Not enough data
Platform Additional Functionality
8.6
39
Not enough data
8.1
36
Not enough data
8.2
37
Not enough data
Agentic AI - App Store Optimization
8.3
27
Not enough data
8.5
27
Not enough data
8.7
27
Not enough data
8.6
27
Not enough data
8.8
27
Not enough data
Trading
7.3
77
Not enough data
6.9
77
Not enough data
8.8
85
Not enough data
Threat Detection
7.6
77
Not enough data
8.1
84
Not enough data
8.1
78
Not enough data
7.9
78
Not enough data
Blocking
7.4
78
Not enough data
8.1
80
Not enough data
7.4
74
Not enough data
Agentic AI - Click Fraud
6.8
62
Not enough data
6.7
62
Not enough data
6.7
62
Not enough data
6.7
62
Not enough data
7.0
64
Not enough data
Platform Basics
8.9
202
Not enough data
8.7
198
Not enough data
8.3
178
Not enough data
8.4
196
Not enough data
8.4
210
Not enough data
7.9
171
Not enough data
Platform Data
8.0
182
Not enough data
8.6
191
Not enough data
8.9
289
Not enough data
8.5
220
Not enough data
8.5
200
Not enough data
8.4
191
Not enough data
Agentic AI - Value Selling Tools
6.5
128
Not enough data
7.3
144
Not enough data
6.9
127
Not enough data
6.8
124
Not enough data
6.9
125
Not enough data
7.1
128
Not enough data
Audiences
Not enough data
9.2
24
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
9.2
24
Data Analysis
Not enough data
Feature Not Available
Not enough data
9.5
24
Not enough data
9.2
24
Not enough data
9.2
24
Administration
Not enough data
9.4
24
Not enough data
8.9
24
Not enough data
9.1
24
Agentic AI - Audience Intelligence Platforms
Not enough data
9.2
22
Not enough data
9.2
22
Not enough data
9.2
22
Not enough data
9.2
22
Statistical Tool
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Data Analysis
Not enough data
9.1
68
Not enough data
9.0
66
Decision Making
Not enough data
Feature Not Available
Not enough data
9.0
67
Not enough data
9.0
68
Not enough data
8.9
65
Generative AI
Not enough data
8.8
39
Not enough data
9.1
39
Metrics
8.7
205
8.9
79
8.0
182
8.7
80
8.6
204
Feature Not Available
8.5
179
Feature Not Available
9.1
209
Feature Not Available
Variation Testing
7.3
210
Not enough data
6.9
198
Not enough data
8.3
214
Not enough data
7.9
216
Not enough data
8.0
209
Not enough data
7.4
201
Not enough data
Reporting
8.7
218
Not enough data
9.1
239
Not enough data
Personalization
8.1
212
Not enough data
8.0
214
Not enough data
8.4
205
Not enough data
Administration
8.6
228
Not enough data
8.0
211
Not enough data
8.7
230
Not enough data
9.0
222
Not enough data
Categories
Categories
Shared Categories
Adjust and Adobe Analytics are categorized as Mobile App Analytics
Unique Categories
Adjust is categorized as Mobile Attribution, App Store Optimization, Mobile App Optimization, and Click Fraud
Adobe Analytics is categorized as Predictive Analytics, Audience Intelligence Platforms, and Digital Analytics
Reviews
Reviewers' Company Size
Adjust
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Adobe Analytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
23.4%
Computer Games
19.1%
Financial Services
7.9%
Entertainment
7.1%
Information Technology and Services
5.2%
Other
37.3%
Marketing and Advertising
13.4%
Information Technology and Services
7.9%
Financial Services
5.7%
Retail
5.2%
Computer Software
5.2%
Other
62.6%
Discussions
What is adjust tool?
1 Comment
AS
Adjust is a Mobile Measurement Partner used for attribution of installs/Engagements on your mobile applicationRead more
How does adjust work?
1 Comment
İ
Adjust is an analytics platform that helps marketers their mobile apps with solutions for measuring and optimizing campaigns and protecting user data. Read more
Adjust has no more discussions with answers
What is Adobe Analytics used for?
2 Comments
KS
Adobe Analytics is used for analysis website performance, user behaviour tracking and real time analytics for the website.Read more
What else are you using adobe analytics for?
1 Comment
TS
Adobe analytics provides data on how our websites are performing, what site visitors do on the page(s), and how our marketing channels are performing. In...Read more
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