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Compare Adform Integrated Advertising Platform and Roku OneView (formerly Dataxu) 
Featured Products
At a Glance
Market Segments
Small-Business (60.0% of reviews)
Mid-Market (40.5% of reviews)
Pros & Cons
Not enough data
Not enough data
Entry-Level Pricing
No pricing available
No pricing available
Adform Integrated Advertising Platform
Star Rating
(11)4.3 out of 5
Market Segments
Small-Business (60.0% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about Adform Integrated Advertising PlatformRoku OneView (formerly Dataxu)
Star Rating
(86)3.8 out of 5
Market Segments
Mid-Market (40.5% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about Roku OneView (formerly Dataxu)Adform Integrated Advertising Platform vs Roku OneView (formerly Dataxu)
- Reviewers felt that Adform Integrated Advertising Platform meets the needs of their business better than Roku OneView (formerly Dataxu).
- When comparing quality of ongoing product support, reviewers felt that Adform Integrated Advertising Platform is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Adform Integrated Advertising Platform over Roku OneView (formerly Dataxu).
Pricing
Entry-Level Pricing
Adform Integrated Advertising Platform
No pricing availableRoku OneView (formerly Dataxu)
No pricing availableFree Trial
Adform Integrated Advertising Platform
No trial information availableRoku OneView (formerly Dataxu)
No trial information availableRatings
Meets Requirements
9.3
10
7.6
79
Ease of Use
8.3
10
7.1
77
Ease of Setup
Not enough data
7.0
46
Ease of Admin
Not enough data
7.3
45
Quality of Support
8.7
10
8.3
77
Has the product been a good partner in doing business?
Not enough data
8.1
50
Product Direction (% positive)
8.8
10
7.4
80
Features by Category
Channel Functionality
9.0
8
8.0
67
Platform Interoperability
8.9
6
Not enough data
Agentic AI - Display Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
9.4
8
7.1
64
|
Verified
8.1
8
7.4
69
|
Verified
9.2
8
8.5
49
|
Verified
9.0
8
6.4
58
|
Verified
8.8
7
6.8
56
|
Verified
9.0
8
7.8
65
|
Verified
9.4
8
7.7
62
|
Verified
9.0
8
8.5
68
|
Verified
9.8
7
8.0
71
|
Verified
8.3
7
7.3
60
|
Verified
8.8
8
7.7
49
|
Verified
8.8
7
7.0
38
|
Verified
9.0
8
7.5
30
|
Verified
Targeting
8.8
8
8.0
73
|
Verified
8.8
8
8.5
71
|
Verified
9.2
8
8.0
68
|
Verified
9.0
8
7.6
60
|
Verified
Platform
9.8
7
7.1
37
|
Verified
10.0
8
7.3
61
|
Verified
9.6
8
Feature Not Available
9.0
8
8.0
69
|
Verified
9.0
8
7.8
54
|
Verified
8.5
8
6.9
55
|
Verified
8.3
7
7.1
53
|
Verified
8.8
7
7.6
35
|
Verified
8.6
7
6.6
45
|
Verified
Data Integration
Not enough data
8.8
8
Not enough data
9.0
5
Not enough data
7.4
7
Not enough data
Not enough data
Not enough data
9.3
5
Not enough data
9.4
6
Agentic AI - Data Management Platform (DMP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Analysis & Optimization
Not enough data
7.2
10
Not enough data
7.7
10
Not enough data
7.2
10
Not enough data
9.0
10
Platform
Not enough data
8.1
6
Not enough data
8.5
10
Not enough data
8.5
10
Not enough data
7.9
8
Not enough data
7.9
8
Platform Interoperability
9.0
5
Not enough data
Mobile Functionality
8.8
7
7.7
52
Agentic AI - Mobile Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
9.4
8
7.1
64
|
Verified
8.1
8
7.4
69
|
Verified
9.2
8
8.5
49
|
Verified
9.0
8
6.4
58
|
Verified
8.8
7
6.8
56
|
Verified
9.0
8
7.8
65
|
Verified
9.4
8
7.7
62
|
Verified
9.0
8
8.5
68
|
Verified
9.8
7
8.0
71
|
Verified
8.3
7
7.3
60
|
Verified
8.8
8
7.7
49
|
Verified
8.8
7
7.0
38
|
Verified
9.0
8
7.5
30
|
Verified
Targeting
8.8
8
8.0
73
|
Verified
8.8
8
8.5
71
|
Verified
9.2
8
8.0
68
|
Verified
9.0
8
7.6
60
|
Verified
Mobile
10.0
7
7.1
42
8.8
7
7.0
38
|
Verified
9.0
8
7.5
30
|
Verified
Platform
9.8
7
7.1
37
|
Verified
10.0
8
7.3
61
|
Verified
9.6
8
Feature Not Available
9.0
8
8.0
69
|
Verified
9.0
8
7.8
54
|
Verified
8.5
8
6.9
55
|
Verified
8.3
7
7.1
53
|
Verified
8.8
7
7.6
35
|
Verified
8.6
7
6.6
45
|
Verified
Platform Interoperability
Not enough data
Not enough data
Video Functionality
Not enough data
8.0
47
Agentic AI - Video Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
9.4
8
7.1
64
|
Verified
8.1
8
7.4
69
|
Verified
9.2
8
8.5
49
|
Verified
9.0
8
6.4
58
|
Verified
8.8
7
6.8
56
|
Verified
9.0
8
7.8
65
|
Verified
9.4
8
7.7
62
|
Verified
9.0
8
8.5
68
|
Verified
9.8
7
8.0
71
|
Verified
8.3
7
7.3
60
|
Verified
8.8
8
7.7
49
|
Verified
8.8
7
7.0
38
|
Verified
9.0
8
7.5
30
|
Verified
Targeting
8.8
8
8.0
73
|
Verified
8.8
8
8.5
71
|
Verified
9.2
8
8.0
68
|
Verified
9.0
8
7.6
60
|
Verified
Platform
9.8
7
7.1
37
|
Verified
10.0
8
7.3
61
|
Verified
9.6
8
Feature Not Available
9.0
8
8.0
69
|
Verified
9.0
8
7.8
54
|
Verified
8.5
8
6.9
55
|
Verified
8.3
7
7.1
53
|
Verified
8.8
7
7.6
35
|
Verified
8.6
7
6.6
45
|
Verified
Demand Side Platforms
Not enough data
Not enough data
Agentic AI - Demand Side Platform (DSP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
9.4
8
7.1
64
|
Verified
8.1
8
7.4
69
|
Verified
9.2
8
8.5
49
|
Verified
9.0
8
6.4
58
|
Verified
8.8
7
6.8
56
|
Verified
9.0
8
7.8
65
|
Verified
9.4
8
7.7
62
|
Verified
9.0
8
8.5
68
|
Verified
9.8
7
8.0
71
|
Verified
8.3
7
7.3
60
|
Verified
8.8
8
7.7
49
|
Verified
8.8
7
7.0
38
|
Verified
9.0
8
7.5
30
|
Verified
Targeting
8.8
8
8.0
73
|
Verified
8.8
8
8.5
71
|
Verified
9.2
8
8.0
68
|
Verified
9.0
8
7.6
60
|
Verified
Demand Side Platforms
Not enough data
7.9
39
|
Verified
Not enough data
6.8
39
|
Verified
Not enough data
8.0
34
|
Verified
Platform
9.8
7
7.1
37
|
Verified
10.0
8
7.3
61
|
Verified
9.6
8
Feature Not Available
9.0
8
8.0
69
|
Verified
9.0
8
7.8
54
|
Verified
8.5
8
6.9
55
|
Verified
8.3
7
7.1
53
|
Verified
8.8
7
7.6
35
|
Verified
8.6
7
6.6
45
|
Verified
Ad Serving & Management - Publisher Ad Server
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Targeting & Personalization - Publisher Ad Server
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Monetization & Reporting - Publisher Ad Server
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Publisher Ad Server
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Supply Side Platform (SSP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
SSP Functionality
Not enough data
Not enough data
SSP
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Adform Integrated Advertising Platform and Roku OneView (formerly Dataxu) are categorized as Cross-Channel Advertising, Demand Side Platform (DSP), Video Advertising, Mobile Advertising, Display Advertising, and Data Management Platform (DMP)
Unique Categories
Adform Integrated Advertising Platform is categorized as Supply Side Platform (SSP) and Publisher Ad Server
Roku OneView (formerly Dataxu) has no unique categories
Reviews
Reviewers' Company Size
Adform Integrated Advertising Platform
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Roku OneView (formerly Dataxu)
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
70.0%
Market Research
10.0%
Investment Banking
10.0%
Information Technology and Services
10.0%
‐
Other
0.0%
Marketing and Advertising
63.1%
Hospital & Health Care
7.1%
Broadcast Media
6.0%
Sports
2.4%
Information Technology and Services
2.4%
Other
19.0%
Alternatives
Discussions
Which platform is best for advertising?
1 Comment
RK
Google ad managerRead more
Adform Integrated Advertising Platform has no more discussions with answers
Roku OneView (formerly Dataxu) has no discussions with answers
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