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Compare Adform Integrated Advertising Platform and Google Marketing Platform 
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At a Glance
Market Segments
Small-Business (60.0% of reviews)
Mid-Market (48.5% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Adform Integrated Advertising Platform
Star Rating
(11)4.3 out of 5
Market Segments
Small-Business (60.0% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about Adform Integrated Advertising PlatformGoogle Marketing Platform
Star Rating
(297)4.1 out of 5
Market Segments
Mid-Market (48.5% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Google Marketing PlatformAdform Integrated Advertising Platform vs Google Marketing Platform
- Reviewers felt that Adform Integrated Advertising Platform meets the needs of their business better than Google Marketing Platform.
- When comparing quality of ongoing product support, reviewers felt that Adform Integrated Advertising Platform is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Adform Integrated Advertising Platform over Google Marketing Platform.
Pricing
Entry-Level Pricing
Adform Integrated Advertising Platform
No pricing availableGoogle Marketing Platform
No pricing availableFree Trial
Adform Integrated Advertising Platform
No trial information availableGoogle Marketing Platform
No trial information availableRatings
Meets Requirements
9.3
10
8.5
248
Ease of Use
8.3
10
7.9
247
Ease of Setup
Not enough data
7.3
128
Ease of Admin
Not enough data
7.7
119
Quality of Support
8.7
10
6.9
226
Has the product been a good partner in doing business?
Not enough data
7.6
120
Product Direction (% positive)
8.8
10
8.0
245
Features by Category
Channel Functionality
9.0
8
8.5
167
Platform Interoperability
8.9
6
7.2
10
Agentic AI - Display Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
9.4
8
8.3
181
|
Verified
8.1
8
8.1
177
|
Verified
9.2
8
8.3
156
|
Verified
9.0
8
7.7
150
|
Verified
8.8
7
7.9
154
|
Verified
9.0
8
7.8
142
|
Verified
9.4
8
7.6
129
|
Verified
9.0
8
8.4
73
9.8
7
8.1
69
8.3
7
7.7
149
|
Verified
8.8
8
7.9
141
|
Verified
8.8
7
7.0
39
9.0
8
7.6
94
|
Verified
Targeting
8.8
8
8.5
160
|
Verified
8.8
8
8.4
150
|
Verified
9.2
8
8.2
150
|
Verified
9.0
8
8.1
69
Platform
9.8
7
8.0
55
10.0
8
8.1
164
|
Verified
9.6
8
8.3
159
|
Verified
9.0
8
8.4
169
|
Verified
9.0
8
8.4
145
|
Verified
8.5
8
7.6
152
|
Verified
8.3
7
7.9
152
|
Verified
8.8
7
8.1
117
|
Verified
8.6
7
7.7
136
|
Verified
Data Integration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Data Management Platform (DMP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Analysis & Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management & Optimization
Not enough data
8.2
89
Not enough data
7.9
86
Not enough data
7.9
84
Not enough data
8.2
83
Not enough data
7.4
68
Not enough data
7.6
82
Not enough data
8.2
88
Not enough data
6.6
61
Not enough data
7.8
78
Not enough data
8.0
68
Not enough data
8.0
91
Analytics & Administration
Not enough data
8.9
97
Not enough data
8.4
94
Not enough data
8.5
98
Platform
Not enough data
8.1
72
Not enough data
8.1
83
Not enough data
8.0
85
Not enough data
8.5
90
Not enough data
8.5
98
Not enough data
8.6
87
Not enough data
8.4
85
Not enough data
8.2
68
Platform Interoperability
9.0
5
7.8
6
Mobile Functionality
8.8
7
7.7
119
Agentic AI - Mobile Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
9.4
8
8.3
181
|
Verified
8.1
8
8.1
177
|
Verified
9.2
8
8.3
156
|
Verified
9.0
8
7.7
150
|
Verified
8.8
7
7.9
154
|
Verified
9.0
8
7.8
142
|
Verified
9.4
8
7.6
129
|
Verified
9.0
8
8.4
73
9.8
7
8.1
69
8.3
7
7.7
149
|
Verified
8.8
8
7.9
141
|
Verified
8.8
7
7.0
39
9.0
8
7.6
94
|
Verified
Targeting
8.8
8
8.5
160
|
Verified
8.8
8
8.4
150
|
Verified
9.2
8
8.2
150
|
Verified
9.0
8
8.1
69
Mobile
10.0
7
7.7
112
8.8
7
7.0
39
9.0
8
7.6
94
|
Verified
Platform
9.8
7
8.0
55
10.0
8
8.1
164
|
Verified
9.6
8
8.3
159
|
Verified
9.0
8
8.4
169
|
Verified
9.0
8
8.4
145
|
Verified
8.5
8
7.6
152
|
Verified
8.3
7
7.9
152
|
Verified
8.8
7
8.1
117
|
Verified
8.6
7
7.7
136
|
Verified
Platform Interoperability
Not enough data
7.8
6
Video Functionality
Not enough data
7.9
99
Agentic AI - Video Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
9.4
8
8.3
181
|
Verified
8.1
8
8.1
177
|
Verified
9.2
8
8.3
156
|
Verified
9.0
8
7.7
150
|
Verified
8.8
7
7.9
154
|
Verified
9.0
8
7.8
142
|
Verified
9.4
8
7.6
129
|
Verified
9.0
8
8.4
73
9.8
7
8.1
69
8.3
7
7.7
149
|
Verified
8.8
8
7.9
141
|
Verified
8.8
7
7.0
39
9.0
8
7.6
94
|
Verified
Targeting
8.8
8
8.5
160
|
Verified
8.8
8
8.4
150
|
Verified
9.2
8
8.2
150
|
Verified
9.0
8
8.1
69
Platform
9.8
7
8.0
55
10.0
8
8.1
164
|
Verified
9.6
8
8.3
159
|
Verified
9.0
8
8.4
169
|
Verified
9.0
8
8.4
145
|
Verified
8.5
8
7.6
152
|
Verified
8.3
7
7.9
152
|
Verified
8.8
7
8.1
117
|
Verified
8.6
7
7.7
136
|
Verified
Demand Side Platforms
Not enough data
Not enough data
Agentic AI - Demand Side Platform (DSP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
9.4
8
8.3
181
|
Verified
8.1
8
8.1
177
|
Verified
9.2
8
8.3
156
|
Verified
9.0
8
7.7
150
|
Verified
8.8
7
7.9
154
|
Verified
9.0
8
7.8
142
|
Verified
9.4
8
7.6
129
|
Verified
9.0
8
8.4
73
9.8
7
8.1
69
8.3
7
7.7
149
|
Verified
8.8
8
7.9
141
|
Verified
8.8
7
7.0
39
9.0
8
7.6
94
|
Verified
Targeting
8.8
8
8.5
160
|
Verified
8.8
8
8.4
150
|
Verified
9.2
8
8.2
150
|
Verified
9.0
8
8.1
69
Demand Side Platforms
Not enough data
8.2
44
|
Verified
Not enough data
7.5
49
|
Verified
Not enough data
7.6
49
|
Verified
Platform
9.8
7
8.0
55
10.0
8
8.1
164
|
Verified
9.6
8
8.3
159
|
Verified
9.0
8
8.4
169
|
Verified
9.0
8
8.4
145
|
Verified
8.5
8
7.6
152
|
Verified
8.3
7
7.9
152
|
Verified
8.8
7
8.1
117
|
Verified
8.6
7
7.7
136
|
Verified
Ad Serving & Management - Publisher Ad Server
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Targeting & Personalization - Publisher Ad Server
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Monetization & Reporting - Publisher Ad Server
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Publisher Ad Server
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Supply Side Platform (SSP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
SSP Functionality
Not enough data
Not enough data
SSP
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Adform Integrated Advertising Platform and Google Marketing Platform are categorized as Cross-Channel Advertising, Demand Side Platform (DSP), Video Advertising, Mobile Advertising, and Display Advertising
Unique Categories
Adform Integrated Advertising Platform is categorized as Supply Side Platform (SSP), Data Management Platform (DMP), and Publisher Ad Server
Google Marketing Platform is categorized as Paid Search Advertising
Reviews
Reviewers' Company Size
Adform Integrated Advertising Platform
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Google Marketing Platform
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
70.0%
Market Research
10.0%
Investment Banking
10.0%
Information Technology and Services
10.0%
‐
Other
0.0%
Marketing and Advertising
54.2%
Internet
7.0%
Computer Software
5.5%
Retail
2.9%
Telecommunications
1.8%
Other
28.6%
Discussions
Which platform is best for advertising?
1 Comment
RK
Google ad managerRead more
Adform Integrated Advertising Platform has no more discussions with answers
prototyping ad tool
1 Comment
SL
our website
https://pinterestvideosdownloader.com/pinterest-video-download/Read more
Google Marketing Platform has no more discussions with answers
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